It is parents' duty to protect babies from car accident Why parents do not use child car seats? Children are our future.
Post on 31-Mar-2015
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It is parents' duty to protect babies from car accident
Why parents do not use child car seats?
Children are our future.
Change in Fatal / Fatal & Serious Injury RateAfter Installation of Child Car Seat
Change in Fatal Rate
0.13%
0.57%
0.00%
0.10%
0.20%
0.30%
0.40%
0.50%
0.60%
installment non installment
Change in Fatal & SeriousInjury Rate
1.05%
2.31%
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
installment non installment
Data : 2004 traffic accidents in Japan from the police traffic bureau
Fatal Ratedecreasedby 77.2%
Fatal & Seriousinjury Ratedecreasedby 54.5%
When traffic accident happen?When traffic accident happen?
data : 2004 the status of traffic accident in Japan (Traffic Bureau of National Police Agency )
Shopping
32%
Visit
21%Driving 6%
Hospital visit 2%
Amenity 3%Restaurant 3%Homecoming 3%Sightseeing 4%
11 ~ 20Km/h 12%
21 ~ 30Km/h 13%
Below 10Km/h 5%
31 ~ 40Km/h
23%
41 ~ 80Km/h
36%
81 ~ 100Km/h 3%
Over 101Km/h 2%
Unknown 1%
The number of infant death tollaccording to the purpose of driving
The speed of fatal and serious injury accident without child car seat.
Short distance, normal speed, so child car seat is not necessary?But, driver become careless at this time.
Others17%
Commuting10%
Stop 5%
Danger of Holding a Baby in Car
Adding 30 times weight of the baby’sweight momentarily when colliding at a speed of 50 kilos per hour.
Example:Collision under the conditions of 10kg’s baby at 50km/hr 300 kg weight!!! Is it possible for a Mom to hold a baby in 300kg? Absolutely, NO! A baby is crushed to the ceiling of the car; A baby is thrown outside of the car by break through the front window glass; A baby is crushed to the front seat!!!!
Customer’s Buying Habit in Car Seat
When did you buy?Where did you get most valuable information before purchase?
Outlets43%
Catalogue15%
Internet11%
Magazine7%
Others24%
Beforechildbirth
62%After childbirth
shortly 21%
Before 3 months11%
Before 6 months4% Before 1 year
2%
Sales rep. in outlets have richer knowledge about car seats
=> Good recommendation to the customers
=> Catch customers’ loyalty since their maternity stage
Classification of Child Car SeatFor Nursing Infant
New born ~ 10kgFor Infant9 ~ 18kg
For Kids15 ~ 36kg
For Nursing Infant to InfantNew born ~ 18kg
For Infant to Kids9 ~ 36kg
For Nursing Infant to Kids (new born ~ 25Kg)
Combi Child Car Seat Conception
<Mother’s Touch>
Like holding a baby by Mom’s arms sweetly!!
How “Mother’s Touch” can protect a baby?
To protect soft baby’s neckBaby’s neck is not developed completely yet.
The proportion of baby’s head is bigger (4-head figure) than adults.
Strongest impact - Front CollisionThe most dangerous collision is the FRONT IMPACT.
During the front collision, baby’s neck is exposed to heavy burden.
Traveling direction
Dispersion of impact
Capture of body by Mother’s TouchThe impact power is spread
by capture of body (from headto back) on the
seat.
Correct Installation
Install the child car seat in proper direction according to weight!!
Backward facing Forward facing
Weight below 10kg Weight 9kg ~ 18kg
Make sure to install on REAR SEATsince it is comparatively safer!!
Where do you install child car seat?
Driver seat(A)
Front seat(B)
Rear seat(E)
Rear seat(D)
Rear seat(C)
Air bag
Not recommend!Most dangerous position
Prohibit!!!If air bag is installed.
Proper position Proper position
Can not be installed.
Can not install child car seat as the below seats.
Shorter seat belt
The below items requirelonger seat belt to install.+Prim Baby (Do Kids 5)+Prim Kids
Shorter depth seat
The below depth are required to install respectively.+Neosis First 2.5 43cm+Prim Baby, Zeus Turn, Prim Long, Junior seat 40cm
Can not be secured firmly
Seat facing sideward and backward
2-point seat belt
The seat like specially shaped with projecting or hollow on center part
All of Combi child car seat are installed on the seat which equipped 3-point seat belt only for safety reason.
All of Combi child car seat must be installed on the seat facing forward.
Combi R&D
New born infant dummydeveloped by Combi
Scene of test for collisionUltra Shock
Absorption Gel
Combi makes effort in R&D for ensuring the quality standard of our products.Combi’s in-house R&D team developed its own newborn baby dummy as per thereal newborn baby - in average weight (3.2Kg), body construction, and movement- and sensors are installed in 5 different places (more than 15 directions) fordetection. While doing collision test, we can get various data about the impactfrom crush and do corresponding analysis.
New born10kg1 year
15kg3 years
18kg4 years
36kg11 years
25kg8 years
Height140cm
Combi Child Car Seat Line Up
7years
Zeus Turn EG ZV-698use period : Newborn ~ around 4 years old (Below 18kg)weight : 13.9kgsize : W480xD620xH725(exclude Zeus Leg)3-point seat belt only
Zeus Turn S ZV-598use period : Newborn ~ around 4 years old (Below 18kg)weight : 13.5kgsize : W480xD620xH725(exclude Zeus Leg)3-point seat belt only
Oval Red (OR)
Broad Brown (BB)
Broad Gray (BG)
Oval Beige (OE)
Features & Advantage
360º Revolving seat
EggShock & EggShock
Protection for baby’s head from vibration
Side protection
Defense againstside impact
Dacco Cushion
ZV-698
Keep comfortableposture
Supporting Leg
Moresecureinstallation
Easysitting
Ventilated construction
3D mesh
Air throughform
Consumer Voice
The holding feeling is favorite. My baby feels as holding with my hands, so she is quite well and happy while driving. By Hiromi mum & Mitsuki
Easy reclining by one hand!!! Washable!!! Zeus turn are used for 3 years from my first boy to my first girl in
activity. Even my baby sits on it, I can easily recline it easily by one hand. Because of washable seat, I do not mind even it become dirty.
By Hidemi mum & Hime
Revolving seat is really usable! Rotated seat is very helpful for me. I wonder how to seat or unseat a baby on non-revolving seat. By Minori mum & Ryoka
Neosis First 2.5EG
use period : Newborn ~ around 4 years old (Below 18kg)weight : 11.5kgsize : W470xD550xH6903-point seat belt only
Neosis First 2.5EG
Smart Navy (SN) Smart Gray (SG)
Neosis First 2.5EGUsage period : New born ~ about 4 years old (below 18kg)
Retractable belt
With retractorthat make easyseating andunseating.
Super Safety LockPrevent the babyfrom accidentallygetting loose.
Angle control system
Checker: check if it is in appropriate installation angle.Adjuster: adjust the seat baseangle for the best installation.
Anglechecker
Angleadjuster *EG series only
Non flammable material
One-touch reclining
Neosis AS
Pop Navy (PN) Pop Yellow (PY) Victoria Navy (VN)
Neosis AS
period : Newborn ~ around 4 years old (Below 18kg)weight : 10.6kgsize : W470xD550xH6903-point seat belt only
Prim Long EG
use period : Newborn ~ around 7 years old *Below 25kg(around 115cm)weight : 7.4kgsize : W455xD552xH7023-point seat belt only
Prim Long S
use period : Newborn ~ around 7 years old *Below 25kg(around 115cm)weight : 7.2kgsize : W455xD552xH7023-point seat belt only
Prim Long
Excellent Red (ER)
Excellent Gray (EG)
Fine Yellow (FY)
Fine Gray (FG)
Prim LongUsage period : Below 25kg (new born ~ about 7 years old)
Easyinstallation
Long use
Baby seatNew born ~ 1 year
(below 10kg)
Junior seat about 3 ~ 7 years
(15 ~ 25kg)
Child seat about 1 ~ 4 years
(9 ~ 18kg)
Prim Long
Side Protection
Easy InstallationEggShock
EggShock α
Defense againstside impact
Can be installed every mode.
Absorbvibration duringdriving
Less powerforinstallation
Consumer Voice
Prim Long
Light & easy installation Prim Long is light and easy for installation. That’s why it is very helpful to install it from my car to another car. It seems that my baby is comfortable on it, she can sleep as soon as car driving By Ayumi mum & Kanon
Long use as the name of Prim LongPrim Long as its name can use long time. It holds my baby firmlyas easy posture, so I can concentrate to drive. Now my baby cometo sleep at once after putting on this child car seats. By Nobue mum & Kaito
Driving at ease by Prim Long Strongly recommended by the sales clerk, I bought Prim Long. Due to secure design, I can put may baby onto it at ease. Although he is crying, he stop crying after putting on it, and then he become good mode. By Kaoru mum & Yugo
Prim Baby
Prim Baby EG
use period : Newborn ~ around 1 year old *Below 10kgweight : 3.2kgsize : W435xD690xH346(exclude handle)3-point seat belt only
Prim Baby S
use period : Newborn ~ around 1 year old *Below 10kgweight : 3.1kgsize : W435xD690xH346(exclude handle)3-point seat belt only
Deep Gray (DG)
Light Yellow (LY)
Light Blue (LB)
Prim BabyUsage period : New born ~ 10kg
3 different ways of usage
Baby seat Baby carrycot Rocking chair
Activityfor both outside
and inside
Non flammable seat
Canopy
One-touch belt adjuster
*Prim Baby EG only
Prim Kids plus Protect EG
use period : around 1 ~ 11 years old *9 ~ 36kg(around 75 ~ 145cm)weight : 5.2kgsize : W440xD460xH7603-point seat belt only
Prim Kids plus Protect
Moon Gray (MG) Earth Gray (EG)
Earth Beige (EB)
Prim Kids plus Protect EG
use period : around 1 ~ 11 years old *9 ~ 36kg(around 75 ~ 145cm)weight : 5.2kgsize : W440xD460xH7603-point seat belt only
Prim KidsUsage period : 1 ~ 11 years (9 ~ 36kg)
Junior seat with impact shield
weight : 9~18Kg
Junior seat with impact shield detached
weight : 15~25Kg
Booster seatweight :22~36Kg
Long use 3-ways
Impact shield with flap
The impact shielddoesn't shift easilywith the flap, andthe installation is easy.
Headrest with side cover
Headrest is vertically adjustable andthe width between side cover can beadjusted according to different usage.
Prim Kids plus ProtectPrim Kids plus Protect
Side Support(protection)
+Side support for side collision and good posture of child. Environment
Conscious Product
Satisfaction for Combi internal environment standard.
Eco-mark is printed on P/C, product on manual.
Prim Baby/Prim KidsConsumer Voice
My baby is sitting on Prim Baby during my bathing. I use Prim Baby not only as a car seat, but also as a baby chair. Especially it is very helpful when I take a bath as he is very happy playing toy inside Prim Baby. By Makiko mum & Kensuke
Combination Prim Baby & shopping cartI use Prim Baby for my two children as it is very convenient. When I goto super markets with carrying this seat, I can put it on a shoppingcart. It is like a baby stroller. Besides, he come to sleep shortly aftersitting on this seat. Maybe he is comfortable. By Aya mum & Ami
Stop to escape from car seat. == Prim Kids == After changing cart seat to Prim Kids, she stopped to escape from car seat. I think not being tightened up by shoulder belts and crotch
belts is good for her. Now she is willing to sit on the seat. By Maiko mum & Hibiki
Buon Junior Simple & Stylish Junior Seat
Buon Junior EGHU-230Using weight : 15 ~ 36 Kg *Using height : 95 ~ 145 cm
*Using period : 3 ~ 11 years Weight : 4.2kgSize : W455 x D455~465 x H670~810mm
Nova Beige (NE) Nova Black (NB)
Buon JuniorProduct features & Advantage
Side Protection & Adjustable headrest
Adjust the position of headrest, which can protect fromside impact, according to baby’sgrowth.
Ventilation
Polyurethane
Easy forcleaning
Drink holder
Can be attached at eithersides
Adjustable belt guider
Adjust the best position according tobaby’s shoulderwidth.
*Separated sheet
Prim Junior DuoUsage period : 3 ~ 11 years (15 ~ 36kg)
Qualifying the European standard(ECE R44/03)
Duo Usage
Backrest and seatbase can be usedseparately, whichdepends on thegrowth of the child.
Headrest
Headrest isverticallyadjustableto fit the child.
Shoulder Belt Guide
The belt guide can ensure theshoulder beltis positioningcorrectly.
High-back SeatProvide greatestProtection to upperhalf of child’s body.Let child can seatproperly evenwhile sleeping.
I go driving with my baby frequently. Zeus Turn, it is easy to seat or unseat a baby by 360º rotated seat.
I want to use one car seat with long applicable time. Prim Long, it is designed to be used from new born to 7 years. Prim Kids, it can be used from about 1-11 years.(9-36Kg)
Car seat is installed to many cars, mom’s car, papa’s car, and etc. Prim Baby, Prim Long, Light and easy installment Neosis First, it can be installed into various cars.
I want to use car seat as various purposes, e.g. carrycot, chair, and etc. Prim Baby, it can be used as car seats, carrycot and rocking chair.
Baby is unwilling to be fastened by shoulder belts and crotch belt. Prim Kids, it is fastened by shield impact or seat belt.
Recommended Selling Points
Child’s AGE and WEIGHT are also important criteria for selection!!
New born10kg1 year
15kg3 years
18kg4 years
25kg8 years
Possible Usage Combination of Combi Car Seats
7years
1
2
2'
or
3
In case you havea new baby whenyour elder child is 1~2 years old.
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