Is LinkedIn Your 24/7 Billboard?

IS LINKEDIN YOUR24/7 BILLBOARD?

Top 3 Reasons To Use LinkedIn

Be Found By

Recruiters

Build Your

Credibility

Jump Aheadof the

Hiring Line

1 2 3

LinkedInCan be a

Powerful Toolif You Know

How Recruiters

use it.

This is how Recruiters Search for Talent using

keywords

If you are a marketing professional with Adobe

Creative Suite experience but don’t have the keyword

“Adobe Creative Suite” on your LinkedIn profile, you will

NOT even show up when recruiters search for that

expertise.

So How Do You Create a Magnetic LinkedIn Profile?

STEP 1: Make an Impression with a

Professional Picture.a picture

is wortha thousand

words

Profi le Picture Guidelines

The photo should be of your face. A clean simple headshot. No selfies.

Wear professional or business casual attire

Make sure your photo crops into a square shape.

STEP 2: Identify Your Top 3 Keywords

Identify the keywords you want to rank for from job postings. Then sprinkle them all over your LinkedIn profile to rank higher in searches.

Step 3: Create a Distinctive

Profile Headline

that will Draw the Recruiters’ Attention!

Example:#1 Publicity Expert on Google. Call &

Ask how I can help you with PR & Social Media.

Your headline is like a

newspaper. It should capture

recruiters’attention.

Use keywords

recruiters will search for.

Step 4: Amplify Your Summary

Tell Your Story.

Your LinkedIn Summary Needs to POP!

Make it personal. You have 2,000 characters available to use.

Highlight any key accomplishments you don’t want recruiters to miss!

Don’t forget to sprinkle keywords in your summary.

Step 5: Add Rich Media

Don’t Just Say it. Display it.

Quantify Your Experience

500 calls a

day

Managed switchboardwith 10 incoming

lines,effectively receiving

androuting over

Implemented new payroll system, that

saved the firm

in personnel costs

$1 million

Step 6:

Include numbers whenever possible.

Step 7: Build Your Credibility

Ask for thoughtful recomendations!“Can you please recommend me for

(insert your expertise/keyword you want to rank for)?”

Step 8:Identify Your Top 10

Skills

Endorsements are a great way to show off your

skills to recruiters.

Step 9: Contact Recruiters for Free

Join relevant LinkedIn groups.

Did you know? You can send messages to group members without

having to connect.

Step 10:

The LinkedIn publishing platform allows you to write content and showcase your expertise to your network and recruiters.

Become an Authority in Your Field.

Sharpen Your Creative Edge.

CONNECT WITH US…/cityofedmontonjobs

@coejobs

City of Edmonton G+

/cityofedmontonjobs

/company/city-of-edmonton

www.edmonton.ca/jobs

CHECK OUT OUR RESOURCES…

Resume Tips From our Recruiters

Job Application Process

Your Guide to a Successful Job Application

LinkedIn Checklist

Become a Networking Superhero