IS LINKEDIN YOUR 24/7 BILLBOARD?
Jun 14, 2015
IS LINKEDIN YOUR24/7 BILLBOARD?
Top 3 Reasons To Use LinkedIn
Be Found By
Recruiters
Build Your
Credibility
Jump Aheadof the
Hiring Line
1 2 3
LinkedInCan be a
Powerful Toolif You Know
How Recruiters
use it.
This is how Recruiters Search for Talent using
keywords
If you are a marketing professional with Adobe
Creative Suite experience but don’t have the keyword
“Adobe Creative Suite” on your LinkedIn profile, you will
NOT even show up when recruiters search for that
expertise.
So How Do You Create a Magnetic LinkedIn Profile?
STEP 1: Make an Impression with a
Professional Picture.a picture
is wortha thousand
words
Profi le Picture Guidelines
The photo should be of your face. A clean simple headshot. No selfies.
Wear professional or business casual attire
Make sure your photo crops into a square shape.
STEP 2: Identify Your Top 3 Keywords
Identify the keywords you want to rank for from job postings. Then sprinkle them all over your LinkedIn profile to rank higher in searches.
Step 3: Create a Distinctive
Profile Headline
that will Draw the Recruiters’ Attention!
Example:#1 Publicity Expert on Google. Call &
Ask how I can help you with PR & Social Media.
Your headline is like a
newspaper. It should capture
recruiters’attention.
Use keywords
recruiters will search for.
Step 4: Amplify Your Summary
Tell Your Story.
Your LinkedIn Summary Needs to POP!
Make it personal. You have 2,000 characters available to use.
Highlight any key accomplishments you don’t want recruiters to miss!
Don’t forget to sprinkle keywords in your summary.
Step 5: Add Rich Media
Don’t Just Say it. Display it.
Quantify Your Experience
500 calls a
day
Managed switchboardwith 10 incoming
lines,effectively receiving
androuting over
Implemented new payroll system, that
saved the firm
in personnel costs
$1 million
Step 6:
Include numbers whenever possible.
Step 7: Build Your Credibility
Ask for thoughtful recomendations!“Can you please recommend me for
(insert your expertise/keyword you want to rank for)?”
Step 8:Identify Your Top 10
Skills
Endorsements are a great way to show off your
skills to recruiters.
Step 9: Contact Recruiters for Free
Join relevant LinkedIn groups.
Did you know? You can send messages to group members without
having to connect.
Step 10:
The LinkedIn publishing platform allows you to write content and showcase your expertise to your network and recruiters.
Become an Authority in Your Field.
Sharpen Your Creative Edge.
CONNECT WITH US…/cityofedmontonjobs
@coejobs
City of Edmonton G+
/cityofedmontonjobs
/company/city-of-edmonton
www.edmonton.ca/jobs
CHECK OUT OUR RESOURCES…
Resume Tips From our Recruiters
Job Application Process
Your Guide to a Successful Job Application
LinkedIn Checklist
Become a Networking Superhero