iPad Advertising Best Practices
Post on 28-Jan-2015
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Tablet Advertising Best Practices
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Win a Free iPad!!
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About Crisp
• Multi-platform rich media ad platform– Like creative can run across desktop & mobile web, mobile apps,
tablets– Unified reporting across all devices and platforms– Bridges the gap between desktop & mobile using open HTML5-based
standards, not proprietary SDKs
• Wide distribution across premium sites & apps
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The Tablet Market is Heating Up
• Gartner predicts over 19.5 million tablets sold in 2010
• 25,000 iPad apps in AppStore (9/1)
• 1 million apps downloaded in 1st day
• 13% of American have expressed interest in owning a tablet (Harrison Group)
• Samsung Galaxy and other Android tablets coming soon
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iPad Users are Receptive to Ads
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iPad Owners are Purchasing From Ads
• 45% more likely to click on ads with multimedia
• 24% of iPad owners made purchase influenced by ad
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What Are Publishers & Advertisers Doing Today?
Play VideoPlay Video
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In App Advertising
• Video & multimedia generate high interaction rates
• Photo galleries expand the canvas• Dynamic feeds to change ad content,
add Twitter or news feeds, etc.
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Best Practices for Ads in iPad Apps
• Design for portrait and landscape– Keep core interactivity in central
“safe-zone”
• Keep them in the app• Be interactive
– Embedded video– Photo galleries– Hot spots– Accelerometer
• Preload ads for offfline viewing• Measure
– Interactions– Video plays– Conversion events
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What about the Web?
• Safari on iPad= .17% of all web browser traffic• iPad Web traffic is greater than Android (Source: Net Applications, 7/10)
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Online Ads on the iPad Don’t Deliver
Ads are static (no Flash), hard-to-read Ads disappear when zoomed or scrolled
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Get Your Brand Noticed on Tablets
• Adhesion for Tablets provides prominent, persistent placement above-the-fold
• Ad resolution remains the same despite pinching & zooming
• In banner video capable via HTML5
• Expandable to lightbox video player or half-page
Adhesion
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Best Practices for Tablet Web Advertising
• iPad doesn’t support Flash • Run similar creative on desktop and
tablet using HTML5-based rich media
• Adhesion placement offers the greatest display time
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And the Winner is…
Contact Info
www.crispwireless.com
@crispwireless
facebook.com/crispwireless
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