iPad Advertising Best Practices

Tablet Advertising Best Practices

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Win a Free iPad!!

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About Crisp

• Multi-platform rich media ad platform– Like creative can run across desktop & mobile web, mobile apps,

tablets– Unified reporting across all devices and platforms– Bridges the gap between desktop & mobile using open HTML5-based

standards, not proprietary SDKs

• Wide distribution across premium sites & apps

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The Tablet Market is Heating Up

• Gartner predicts over 19.5 million tablets sold in 2010

• 25,000 iPad apps in AppStore (9/1)

• 1 million apps downloaded in 1st day

• 13% of American have expressed interest in owning a tablet (Harrison Group)

• Samsung Galaxy and other Android tablets coming soon

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iPad Users are Receptive to Ads

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iPad Owners are Purchasing From Ads

• 45% more likely to click on ads with multimedia

• 24% of iPad owners made purchase influenced by ad

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What Are Publishers & Advertisers Doing Today?

Play VideoPlay Video

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In App Advertising

• Video & multimedia generate high interaction rates

• Photo galleries expand the canvas• Dynamic feeds to change ad content,

add Twitter or news feeds, etc.

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Best Practices for Ads in iPad Apps

• Design for portrait and landscape– Keep core interactivity in central

“safe-zone”

• Keep them in the app• Be interactive

– Embedded video– Photo galleries– Hot spots– Accelerometer

• Preload ads for offfline viewing• Measure

– Interactions– Video plays– Conversion events

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What about the Web?

• Safari on iPad= .17% of all web browser traffic• iPad Web traffic is greater than Android (Source: Net Applications, 7/10)

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Online Ads on the iPad Don’t Deliver

Ads are static (no Flash), hard-to-read Ads disappear when zoomed or scrolled

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Get Your Brand Noticed on Tablets

• Adhesion for Tablets provides prominent, persistent placement above-the-fold

• Ad resolution remains the same despite pinching & zooming

• In banner video capable via HTML5

• Expandable to lightbox video player or half-page

Adhesion

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Best Practices for Tablet Web Advertising

• iPad doesn’t support Flash • Run similar creative on desktop and

tablet using HTML5-based rich media

• Adhesion placement offers the greatest display time

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And the Winner is…

Contact Info

www.crispwireless.com

@crispwireless

facebook.com/crispwireless