Transcript
Intron Enterprise Inc.Sara Amjad16447
Introduction
A house of diverse services related to field of advertising, writing and photography
It was established on October 2, 2013
The founding principle:“To achieve something, idea is the
foundation.”
Description Of Business Objectives of Intron Enterprise Inc:
To establish a platform which serves multiple services under one umbrella
To provide satisfaction and contentment to our clients with the best of the services
To accomplish the requirements and stipulation of timings
To entertain no compromise over quality of the work
To upgrade level timely To keep a step ahead proactively
SWOT Analysis
STRENGTHS
Well established image in the market
Market experience Positive word of
mouth Expertise in field Availability
WEAKNESS
At beginning stage Lack of team Lack of time due to
educational commitments
Lack of proper office setup
Deadline time scales and pressure
Lack of competitive strengths
SWOT Analysis
OPPORTUNITIES
Gap in the market (especially in writing field)
Growth and demand of modern photography
Rise in digital marketing
Likely to produce good ROI
Establish office set up
THREATS Financial pressure High level challenges Well known photographers who
have been in the market for years
Despite the change of approach, most of the people still look for conventional photographic coverage
People are not willing to spend more on event photography etc
Outsource writing service’s acquirement needs to prevail more
Target Audience Geographic Segmentation:
Since Intron Enterprise Inc. is a social network based business, it tends to serve audience worldwide.
Demographic Segmentation: Age Group: 22 – 50 Income: 100k above Gender: Both SEC: A and B
Behavioral Segmentation: Business class Agencies that are in need of revamping their stationary Brands who want online marketing done or a billboard
designed Corporate event covered
Business Description
Investors are members
Market Penetration: Seasonal discounts Giveaways
Destructive Features: High prices Fail to satisfy client’s requirements
Market Consideration Major customers for Intron Enterprise are:
Big and small brands in need for designing service Companies looking for freelance writing service Amateur designers To be married couples
Appealing factors: Diverse services at one platform Professional attire Approachable Friendly atmosphere Availability On time deliveries Meeting deadlines
Trend Analysis
Graphic Designing in Pakistan
Trend Analysis
Photography trend
Trend Analysis
Writing service
Marketing Plan
Initial Target: Since our business is B to B. Our initial
target would be companies who are looking for graphic designers, photographers or outsource writers
Mediums: Social Media Email Marketing Banner Advertisement Web Development
Marketing Plan
Pricing Strategy A document of 1000 words cost PKR
2000 (PKR 2 for one word) An event of one day with 70 pictures
cost PKR 25000 A stationary design of mild nature costs
PKR 8000
Risks and Problems Risks:
Fake orders Fast growing market of photographers First mover disadvantage of outsource writing Not meeting deadline Lack of satisfaction
Issues: People are still convinced to traditional
photography Lack of awareness in the corporate sector to
outsource writing service
Financial and Economical Plans
Media Plan SEO:
Content writing Event photography Graphic designing Fashion photography Product photography Wedding photography Copy writing Social media marketing Portfolio shoot Revamping
10 keywords cost US $55
Media Plan Social Media
Facebook▪ CPC: USD 0.02▪ Monthly budget: US $ 300▪ Monthly clicks: 15,000
Linked In▪ CPC: USD 2.1▪ Monthly budget: US $ 300▪ Monthly Clicks: 142.8
Banner Advertisement Jang.com.pk
▪ CPC: 4▪ Monthly Budget: US $ 300▪ Monthly Clicks: 75
Dawn.com▪ CPC: 4.5▪ Monthly Budget: US $ 300▪ Monthly Clicks: 66.6
Media Plan
Email Marketing Marketingpk.com
Package 1 is chosen which costs PKR 1000
Media Plan
Email Marketing Evenmore.com.pk Package 1 of emailmarketing shoot ischosen
Conclusion Intron Enterprise’s top priority is its client
and together they produce remarkable ad campaigns that are both, innovative and creative at the same time. The people at organization realize that innovation, creativity, reliability, customized services and their execution are the key ingredients for their future growth. We intend to provide satisfaction and contentment to our clients with the best of the service
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