Introduction to Social Media for Social Change
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The Social Internetand how we can use it
to empower ourselves and our communities
Friday, April 24, 2009
e-mail, msn, skype
Friday, April 24, 2009
e-mail, msn, skype
We can send messages faster and
farther than ever before.
Friday, April 24, 2009
IDs, comments, tags, bookmarks,
& feeds
Friday, April 24, 2009
the universe of web 2.0
IDs, comments, tags, bookmarks,
& feeds
Friday, April 24, 2009
weblogs
the universe of web 2.0
IDs, comments, tags, bookmarks,
& feeds
Friday, April 24, 2009
weblogs
the universe of web 2.0
multimedia storytelling
IDs, comments, tags, bookmarks,
& feeds
Friday, April 24, 2009
weblogs
the universe of web 2.0
multimedia storytelling
IDs, comments, tags, bookmarks,
& feeds
social networking
Friday, April 24, 2009
weblogs
the universe of web 2.0
multimedia storytelling
projectsites
IDs, comments, tags, bookmarks,
& feeds
social networking
Friday, April 24, 2009
weblogs
the universe of web 2.0
multimedia storytelling
projectsites
wikis
IDs, comments, tags, bookmarks,
& feeds
social networking
Friday, April 24, 2009
weblogs
the universe of web 2.0
multimedia storytelling
projectsites
themobileweb
wikis
IDs, comments, tags, bookmarks,
& feeds
social networking
Friday, April 24, 2009
weblogs
the universe of web 2.0
multimedia storytelling
projectsites
themobileweb
mashups & informationvisualization
wikis
IDs, comments, tags, bookmarks,
& feeds
social networking
Friday, April 24, 2009
New Internet Tools
! Blogs
! Social Networks
! Photo-sharing
! Video-sharing
! RSS
! Social
Bookmarking
! Personal Portals
Friday, April 24, 2009
New Internet Tools
! Blogs
! Social Networks
! Photo-sharing
! Video-sharing
! RSS
! Social
Bookmarking
! Personal Portals
Friday, April 24, 2009
New Internet Tools
! Blogs
! Social Networks
! Photo-sharing
! Video-sharing
! RSS
! Social
Bookmarking
! Personal Portals
Friday, April 24, 2009
New Internet Tools
! Blogs
! Social Networks
! Photo-sharing
! Video-sharing
! RSS
! Social
Bookmarking
! Personal Portals
Friday, April 24, 2009
New Internet Tools
! Blogs
! Social Networks
! Photo-sharing
! Video-sharing
! RSS
! Social
Bookmarking
! Personal Portals
Friday, April 24, 2009
New Internet Tools
! Blogs
! Social Networks
! Photo-sharing
! Video-sharing
! RSS
! Social
Bookmarking
! Personal Portals
Friday, April 24, 2009
New Internet Tools
! Blogs
! Social Networks
! Photo-sharing
! Video-sharing
! RSS
! Social
Bookmarking
! Personal Portals
Friday, April 24, 2009
New Internet Tools
! Blogs
! Social Networks
! Photo-sharing
! Video-sharing
! RSS
! Social
Bookmarking
! Personal Portals
Friday, April 24, 2009
With digital tools, we can share all kinds of
content, including photos and videos.
Friday, April 24, 2009
The Social Internet
Global Inte
rnet
Penet
ratio
n
2007: 1.5 billion people have access to
the Internet.
1996: Just 46 million people worldwide have access to the Internet.
Friday, April 24, 2009
Friday, April 24, 2009
Friday, April 24, 2009
“An estimated 3.5
billion mobile phones
are now in use
around the world—
more people now
have one than don’t.”
Landlines never
achieved this level of
penetration.
Friday, April 24, 2009
More people connected to the Internet means more people connected to each other.
Friday, April 24, 2009
htt
p://w
ww
.bru
tepro
p.co
m/v
1/g
alle
ry/p
ages
/dic
tato
r.htm
l
Take it from us!
No, thanks. We’ll take it
from each other!
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p://a
dbri
dge
.word
pre
ss.c
om
/2008/0
4/2
5/d
igital
-a-jum
pst
art-
for-
connec
tions-
on-t
he-
web
/
It has the potential to change power structures...
Friday, April 24, 2009
!Producers and
distributors face
lower barriers to
access
!It’s decentralized,
and therefore
harder to regulate
!The Internet allows
for data integration.
The Internet Advantage
Friday, April 24, 2009
digiactive.org
Friday, April 24, 2009
wearemedia.org
Friday, April 24, 2009
Terminology
!Web 2.0
!Social Media
!Participatory
Media
Terminology
Friday, April 24, 2009
What makes it Web 2.0
!AVATARS are our online
identities and include
usernames, passwords,
and sometimes photos of
ourselves.
Friday, April 24, 2009
What makes it Web 2.0
!TAGS let us label
information so that it’s
easier for us and others to
find. FEEDS bring us
information automatically
when we can’t or don’t
want to visit the web.
Friday, April 24, 2009
What Makes It Web 2.0What makes it Web 2.0
!COMMENTS allow us
to express ourselves and
engage in conversation.!RANKING helps us filter
relevant content.
Friday, April 24, 2009
What makes it Web 2.0
!The social web helps us
ORGANIZE information
according to our own
needs and interests with
customizable platforms,
searches, and content
blocks.
Friday, April 24, 2009
What makes it Web 2.0
!Web 2.0 tools are
great for helping
us VISUALIZE
information on
maps or timelines.
MASH-UPS refer
to sets of data that
are mashed
together digitally
to reveal truths
that are otherwise
hard to see.
Friday, April 24, 2009
What makes it Web 2.0
!The ability to SHARE with just a click or two is what
makes social media so powerful, because it puts the
means for distribution into our hands.
Friday, April 24, 2009
The Machine Is Us/ing Us
Friday, April 24, 2009
Social Media Exchange, Beirutwww.socialmediaexchange.org
info@smex.org+961 (0) 3251099
Friday, April 24, 2009
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