Top Banner
The Social Internet and how we can use it to empower ourselves and our communities Friday, April 24, 2009
39

Introduction to Social Media for Social Change

May 09, 2015

Download

Technology

This is a simple introduction to social media for social change that we use in our SMEX trainings. it's also available in Arabic.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Introduction to Social Media for Social Change

The Social Internetand how we can use it

to empower ourselves and our communities

Friday, April 24, 2009

Page 2: Introduction to Social Media for Social Change

e-mail, msn, skype

Friday, April 24, 2009

Page 3: Introduction to Social Media for Social Change

e-mail, msn, skype

We can send messages faster and

farther than ever before.

Friday, April 24, 2009

Page 4: Introduction to Social Media for Social Change

IDs, comments, tags, bookmarks,

& feeds

Friday, April 24, 2009

Page 5: Introduction to Social Media for Social Change

the universe of web 2.0

IDs, comments, tags, bookmarks,

& feeds

Friday, April 24, 2009

Page 6: Introduction to Social Media for Social Change

weblogs

the universe of web 2.0

IDs, comments, tags, bookmarks,

& feeds

Friday, April 24, 2009

Page 7: Introduction to Social Media for Social Change

weblogs

the universe of web 2.0

multimedia storytelling

IDs, comments, tags, bookmarks,

& feeds

Friday, April 24, 2009

Page 8: Introduction to Social Media for Social Change

weblogs

the universe of web 2.0

multimedia storytelling

IDs, comments, tags, bookmarks,

& feeds

social networking

Friday, April 24, 2009

Page 9: Introduction to Social Media for Social Change

weblogs

the universe of web 2.0

multimedia storytelling

projectsites

IDs, comments, tags, bookmarks,

& feeds

social networking

Friday, April 24, 2009

Page 10: Introduction to Social Media for Social Change

weblogs

the universe of web 2.0

multimedia storytelling

projectsites

wikis

IDs, comments, tags, bookmarks,

& feeds

social networking

Friday, April 24, 2009

Page 11: Introduction to Social Media for Social Change

weblogs

the universe of web 2.0

multimedia storytelling

projectsites

themobileweb

wikis

IDs, comments, tags, bookmarks,

& feeds

social networking

Friday, April 24, 2009

Page 12: Introduction to Social Media for Social Change

weblogs

the universe of web 2.0

multimedia storytelling

projectsites

themobileweb

mashups & informationvisualization

wikis

IDs, comments, tags, bookmarks,

& feeds

social networking

Friday, April 24, 2009

Page 13: Introduction to Social Media for Social Change

New Internet Tools

! Blogs

! Social Networks

! Photo-sharing

! Video-sharing

! RSS

! Social

Bookmarking

! Personal Portals

Friday, April 24, 2009

Page 14: Introduction to Social Media for Social Change

New Internet Tools

! Blogs

! Social Networks

! Photo-sharing

! Video-sharing

! RSS

! Social

Bookmarking

! Personal Portals

Friday, April 24, 2009

Page 15: Introduction to Social Media for Social Change

New Internet Tools

! Blogs

! Social Networks

! Photo-sharing

! Video-sharing

! RSS

! Social

Bookmarking

! Personal Portals

Friday, April 24, 2009

Page 16: Introduction to Social Media for Social Change

New Internet Tools

! Blogs

! Social Networks

! Photo-sharing

! Video-sharing

! RSS

! Social

Bookmarking

! Personal Portals

Friday, April 24, 2009

Page 17: Introduction to Social Media for Social Change

New Internet Tools

! Blogs

! Social Networks

! Photo-sharing

! Video-sharing

! RSS

! Social

Bookmarking

! Personal Portals

Friday, April 24, 2009

Page 18: Introduction to Social Media for Social Change

New Internet Tools

! Blogs

! Social Networks

! Photo-sharing

! Video-sharing

! RSS

! Social

Bookmarking

! Personal Portals

Friday, April 24, 2009

Page 19: Introduction to Social Media for Social Change

New Internet Tools

! Blogs

! Social Networks

! Photo-sharing

! Video-sharing

! RSS

! Social

Bookmarking

! Personal Portals

Friday, April 24, 2009

Page 20: Introduction to Social Media for Social Change

New Internet Tools

! Blogs

! Social Networks

! Photo-sharing

! Video-sharing

! RSS

! Social

Bookmarking

! Personal Portals

Friday, April 24, 2009

Page 21: Introduction to Social Media for Social Change

With digital tools, we can share all kinds of

content, including photos and videos.

Friday, April 24, 2009

Page 22: Introduction to Social Media for Social Change

The Social Internet

Global Inte

rnet

Penet

ratio

n

2007: 1.5 billion people have access to

the Internet.

1996: Just 46 million people worldwide have access to the Internet.

Friday, April 24, 2009

Page 23: Introduction to Social Media for Social Change

Friday, April 24, 2009

Page 24: Introduction to Social Media for Social Change

Friday, April 24, 2009

Page 25: Introduction to Social Media for Social Change

“An estimated 3.5

billion mobile phones

are now in use

around the world—

more people now

have one than don’t.”

Landlines never

achieved this level of

penetration.

Friday, April 24, 2009

Page 26: Introduction to Social Media for Social Change

More people connected to the Internet means more people connected to each other.

Friday, April 24, 2009

Page 27: Introduction to Social Media for Social Change

htt

p://w

ww

.bru

tepro

p.co

m/v

1/g

alle

ry/p

ages

/dic

tato

r.htm

l

Take it from us!

No, thanks. We’ll take it

from each other!

htt

p://a

dbri

dge

.word

pre

ss.c

om

/2008/0

4/2

5/d

igital

-a-jum

pst

art-

for-

connec

tions-

on-t

he-

web

/

It has the potential to change power structures...

Friday, April 24, 2009

Page 28: Introduction to Social Media for Social Change

!Producers and

distributors face

lower barriers to

access

!It’s decentralized,

and therefore

harder to regulate

!The Internet allows

for data integration.

The Internet Advantage

Friday, April 24, 2009

Page 29: Introduction to Social Media for Social Change

digiactive.org

Friday, April 24, 2009

Page 30: Introduction to Social Media for Social Change

wearemedia.org

Friday, April 24, 2009

Page 31: Introduction to Social Media for Social Change

Terminology

!Web 2.0

!Social Media

!Participatory

Media

Terminology

Friday, April 24, 2009

Page 32: Introduction to Social Media for Social Change

What makes it Web 2.0

!AVATARS are our online

identities and include

usernames, passwords,

and sometimes photos of

ourselves.

Friday, April 24, 2009

Page 33: Introduction to Social Media for Social Change

What makes it Web 2.0

!TAGS let us label

information so that it’s

easier for us and others to

find. FEEDS bring us

information automatically

when we can’t or don’t

want to visit the web.

Friday, April 24, 2009

Page 34: Introduction to Social Media for Social Change

What Makes It Web 2.0What makes it Web 2.0

!COMMENTS allow us

to express ourselves and

engage in conversation.!RANKING helps us filter

relevant content.

Friday, April 24, 2009

Page 35: Introduction to Social Media for Social Change

What makes it Web 2.0

!The social web helps us

ORGANIZE information

according to our own

needs and interests with

customizable platforms,

searches, and content

blocks.

Friday, April 24, 2009

Page 36: Introduction to Social Media for Social Change

What makes it Web 2.0

!Web 2.0 tools are

great for helping

us VISUALIZE

information on

maps or timelines.

MASH-UPS refer

to sets of data that

are mashed

together digitally

to reveal truths

that are otherwise

hard to see.

Friday, April 24, 2009

Page 37: Introduction to Social Media for Social Change

What makes it Web 2.0

!The ability to SHARE with just a click or two is what

makes social media so powerful, because it puts the

means for distribution into our hands.

Friday, April 24, 2009

Page 38: Introduction to Social Media for Social Change

The Machine Is Us/ing Us

Friday, April 24, 2009

Page 39: Introduction to Social Media for Social Change

Social Media Exchange, Beirutwww.socialmediaexchange.org

[email protected]+961 (0) 3251099

Friday, April 24, 2009