Introduction To Social Media
Post on 14-Jan-2015
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Introduction to Social Media
3
Extend the Handshake
LinkedIn, Facebook, Twitter and Blogs and Media w/ video, photos and the power of links to blogs and websites.
A Tool in the Marketing Toolkit ...
Social Media complements Personal interaction, events, phone follow up and other online tools like your website, email, and e-blasts/e-news.
Tools to Help You Be More Social
Decide who is Responsible for Planning, Approving, Monitoring,Managing and Posting ...
Plan Content + Setinternal + external goals
Use Built-in Analytics toMeasure Engagement +Adjust
Form a Social Media Team
Can We Benefit from this is our Industry Isn’t Social Media Savvy?
Establish your company’s brand – establish your company as industry leaders and define your niche
Build your personal brand – people want to work with people they know and trust
Rank on Google and social searches – make yourself searchable and be found
Industry might not, but owners may beEventually they will – same as webTwo way communication in real-time
Use proactively – to enter new markets and be an industry in social media
LinkedIn is more than just an online resume - simply by checking your homepage, you can get a look into the world of your connections and look for opportunities to engage
Create or join a group to start discussions to communicate with employees, collaborators + clients
Optimize the profiles of key players in your organization and allow yourself to be found
Social Tools - LinkedIn
DO have a complete profile – or make sure your key staff does. That includes education, website, past experience, phone number, recommendations, etc.
Add new connections and change your status with some frequency and keep information up to date
Don’t be afraid to add a connection you haven’t met, but make sure you name why you’re connecting with them or identify a common interest
Social Tools - LinkedIn
Social Tools - LinkedIn
Social Tools - LinkedIn
77 percent of Internet users read blogs
Share media like photos and videos + PowerPoint presentations
Find creative ways to share blog articles
Look for ways to be leaders in your industry, but ask for guest posting, encourage + monitor commenting
Social Tools - Blog
Post new content once a week - but it can be as simple as a few photos or a 30-second video with an intro paragraph
Turn comments on. Create a policy for monitoring these comments, but ask questions at the end of your posts to encourage conversations
Keep content short + simple to keep the attention of your reader
Think search. Optimize your blog for SEO by using keywords, categorizing, tagging and adding headers to posts
Social Tools - Blog
Social Tools - Blog
Build a page - (open community) for teambuilding + awareness
Be social - people are on Facebook because that’s where there friends are - think more than text: pictures, interesting projects and events
Just one tool in your tool kit – Post updates instead of relying on print e-mail newsletters
Social Tools - Facebook
There are 60 million status updates on Facebook daily and the average person is connected to 80 community pages - focus content on what makes your company stand out from the crowd and set realistic goals
Create a monthly content plan and allow time for spontaneous posts based on comments
Social Tools - Facebook
Social Tools - Facebook
What is Twitter?
Twitter is all about outreach. Listen then join the conversation using search tools
Get noticed. Outreach to journalists and bloggers - media members say they get 800 good pitches frome-mail, but 5-6 Direct Messages
If you aren’t getting value from Twitter - you’re not following the right people. There are tools to help you find influential people
Social Tools - Twitter
Social Tools - Twitter
Contact Info
@WrittenImpact @GinaBericchia
Written Impact
Lori Crock Gina Bericchia
Gina.WrittenImpact@gmail.com
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