Introduction to SEO and what’s hot in 2012 September 2011
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Introduction to SEO and what’s
hot in 2012September 2011
Today we will cover
A quick bit about Adido
Why SEO?
SEO in 2011
SEO in 2012
Summary
Overview
Established in 2003
Award winning
Regional agency
Success built on client success
Highly skilled team of experts
We don’t
• Outsource
• Have hidden costs
• Compromise on quality
Industry Recognition
We’re a top UK agency
• Top 50 UK Agency
• 23rd South West Agency
• RAR Approved
• Google Certified Partner
Work alongside many great organisations
Award Winning
Winner of several awardsthat include:
• Web Technology
• Innovation
• Project Award
Industry Experts
Winner of several awardsthat include:
• Outsource
• Have hidden costs
Why SEO?
Vs
Who do we trust more?
Internet is taking over our media consumption
The Internet is for all ages
Google dominates – everywhere!
The Internet is for all ages
PPC
SEO
Where we spend our budgets
Where do you click? I know…
At least 90% of you said you don’t click
on PPC ads!
Stats back this up…
Budget is STILL being wasted!
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
SEO PPC
% Spent
% Clicks
SEO in 2011
The basic of SEOKey phrase
research
Regular content updates
Links!Links!Links!
Measure & adjust
People search in phrases not words
People search in phrases not words
https://adwords.google.com/select/KeywordToolExternal
Top research tips
Divide your key phrases into themed groups
This is important for your website navigation, search engines, improving conversion rate and successful PPC/SEO campaigns
Make sure you consider variations (stemming)
Updating your website
Search engines need to deliver RELEVANT results
Time sensitive information is seen as more relevant
SE’s & your visitors give you more credibility if your website is up to date
Use the phrases that you want to rank for in your copyso that the search engines know what you are about
How to update your web pages
META descriptions- Used for search engine results pages- Good way to ‘hook’ users into your website
TITLE tags- Most important thing to change- Good titles, help rankings. Fact. Change them!
META keywords- What a lot of people believe SEO is- No value for SEO – don’t waste your time!
Check your pages
Link! Links! Links!
• Links from quality, relevant websites are a lot more valuable than general directory links
• Make sure you use relevant link text e.g. Adido web design not www.adido-solutions.com or click here
• ‘Off page’ factors, such as links from other sites, are said to have up to 60% of overall relevancy of a website
Check your links
Too much of a good thing?
• Too many links too quickly will trigger Google filters
• Make sure link text is diverse other penalties await!
Measure & analyse
SEO in 2012
Beware the Panda(s)
Link clampdown to come
Social wars? Social signals?
Google’s own social signal?
How ‘good’ is your user experience?
How ‘good’ is your user experience?
Video SEO to grow
Summary
Get social or suffer!
Don’t go mad with old school techniques – the game will change!
Ongoing website maintenance is no longer a luxury – it is essential
Make sure you track as much as possible to measure effectiveness
Helping you do better…
Free SEO reviews from our experts
OR
Free website reviews worth £350+VAT
Thank you for listening!
Follow us
Like us
Ask us
Find out more
0845 260 2343
www.adi.do
@adido
adido
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