Introduction to SEO and what’s hot in 2012 September 2011

Introduction to SEO and what’s

hot in 2012September 2011

Today we will cover

A quick bit about Adido

Why SEO?

SEO in 2011

SEO in 2012

Summary

Overview

Established in 2003

Award winning

Regional agency

Success built on client success

Highly skilled team of experts

We don’t

• Outsource

• Have hidden costs

• Compromise on quality

Industry Recognition

We’re a top UK agency

• Top 50 UK Agency

• 23rd South West Agency

• RAR Approved

• Google Certified Partner

Work alongside many great organisations

Award Winning

Winner of several awardsthat include:

• Web Technology

• Innovation

• Project Award

Industry Experts

Winner of several awardsthat include:

• Outsource

• Have hidden costs

Why SEO?

Vs

Who do we trust more?

Internet is taking over our media consumption

The Internet is for all ages

Google dominates – everywhere!

The Internet is for all ages

PPC

SEO

Where we spend our budgets

Where do you click? I know…

At least 90% of you said you don’t click

on PPC ads!

Stats back this up…

Budget is STILL being wasted!

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

SEO PPC

% Spent

% Clicks

SEO in 2011

The basic of SEOKey phrase

research

Regular content updates

Links!Links!Links!

Measure & adjust

People search in phrases not words

People search in phrases not words

https://adwords.google.com/select/KeywordToolExternal

Top research tips

Divide your key phrases into themed groups

This is important for your website navigation, search engines, improving conversion rate and successful PPC/SEO campaigns

Make sure you consider variations (stemming)

Updating your website

Search engines need to deliver RELEVANT results

Time sensitive information is seen as more relevant

SE’s & your visitors give you more credibility if your website is up to date

Use the phrases that you want to rank for in your copyso that the search engines know what you are about

How to update your web pages

META descriptions- Used for search engine results pages- Good way to ‘hook’ users into your website

TITLE tags- Most important thing to change- Good titles, help rankings. Fact. Change them!

META keywords- What a lot of people believe SEO is- No value for SEO – don’t waste your time!

Check your pages

Link! Links! Links!

• Links from quality, relevant websites are a lot more valuable than general directory links

• Make sure you use relevant link text e.g. Adido web design not www.adido-solutions.com or click here

• ‘Off page’ factors, such as links from other sites, are said to have up to 60% of overall relevancy of a website

Check your links

Too much of a good thing?

• Too many links too quickly will trigger Google filters

• Make sure link text is diverse other penalties await!

Measure & analyse

SEO in 2012

Beware the Panda(s)

Link clampdown to come

Social wars? Social signals?

Google’s own social signal?

How ‘good’ is your user experience?

How ‘good’ is your user experience?

Video SEO to grow

Summary

Get social or suffer!

Don’t go mad with old school techniques – the game will change!

Ongoing website maintenance is no longer a luxury – it is essential

Make sure you track as much as possible to measure effectiveness

Helping you do better…

Free SEO reviews from our experts

OR

Free website reviews worth £350+VAT

Thank you for listening!

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Find out more

0845 260 2343

www.adi.do

@adido

adido