Introduction to Government Contracting 101

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Introduction to GovernmentContracting 101

Presented byLillian Sunwalland Shannon Clancy

April 21 2021

Montana PTAC is made possible by Big Sky Economic Development and its partner organizations across the state This procurement technical assistance center is funded in part through a cooperative agreement with the Defense Logistics Agency

Purpose

As a result of participating in this webinar you will be able to

bull Understand the Basics

-What government contracting is and is it right for my business

bull Get Started

-Where do I begin

bull Next Steps

- Research Links What are Set-Asides Marketing to Agencies

Workshop Overview

Federal State and Local Government Contracting

Register

bull Determine if your company is ready

bull Required to do business with the government

Research

bull Identify Opportunities

bull Understand the Government Marketplace

bull Developing a Government Marketing Plan

Introductions to Government Contracting Part 1

Montana PTAC is made possible by Big Sky Economic Development and its partner organizations across the state This procurement technical assistance center is funded in part through a cooperative agreement with the Defense Logistics Agency

bull Register Research

What does the government buy

Virtually Everythingbull Naval Supply Systems Command in Bremerton WA seeks

a small business to provide plain nuts

bull Marine Corps in Bridgeport CA seeks a small business to provide dirt

bull Animal and Plant Health Inspection Service in Minneapolis MN seeks a small business to provide blackbird conflict management services in North Dakota

bull National Guard in Tulsa OK seeks a small business to provide and install big ass fans

The Big Challenge hellip

Selling to the government is different than selling in the commercial market

Intro to government contracting

Readiness Factors to Consider

bull Do You have an Established Business

bull Do You Have a Record of Performance

bull Do You Have the ResourcesWorking Capital

bull Do You Have the Financial Capability

Readiness Factors to Consider

bull Do You Have a Clear Focus

bull Do You Have Realistic Goals

bull Do You Have Capacity

bull Do You Have the Commitment

Take a Self-Assessment (Selfie)

bull What does your company do

bull When was your company established

bull What is your financial picture

bull Who are your customers

bull What problems do you solve for them

bull What do you do for them that your competition does not

And If I Am Ready for Government Opportunities Where Do I Start

Get Registered SAMgov

bull What is SAM

bull Why Register

bull Who Registers

bull Get Registered

Your local PTAC advisor can assist you with this

Get Registered D-U-N-S Number

bull Confirm Business D-U-N-S NumberVisit httpswwwdnbcomduns-numberlookuphtml

bull What is a DUNS number unique 9-digit number

bull No DUNS number request one

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered D-U-N-S Cont

When requesting a D-U-N-S number make sure to hellip

bull Provide your legal business name

bull Verify with MT SOS

bull Provide any DBA (doing business as) ldquoTradestylerdquo

bull 24-48 hours wait time

ldquoThe devil is in the detailshelliprdquo

Your local PTAC advisor can assist you with obtaining a DUNS number

Get Registered NAICS Codes

Research your NAICS Codes

bull NAICS-North American Industrial Classification System

bull Companies Can Have More Than One NAICS Code

bull Federal Solicitations

Your local PTAC advisor can assist you with this

Get Registered PSC (Codes)

Research your Product Service Codes

bull PSC Coding System

bull Describes Products Services and Research and Development Purchased by the Federal Government

bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

Your local PTAC advisor can assist you with this

Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

Your local PTAC advisor can assist you with this

Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

Your local PTAC advisor can assist you with this

Get Registered PSC Search

Keyword

Category

Get Registered Prepare to Create an SBA Profile

bull Create SBA Profile

bull Keywords

bull Write a short capabilities narrative

Your local PTAC advisor can assist you with this

Get Registered Past Performance References

bull Federal

bull Prime or Sub Contractor

bull No Federal or Local

bull No Past Performance

Your local PTAC advisor can assist you with this

Get Registered Completed Basic Stepsbull Now that you havehellip

Your DUNS Number

Yoursquove selected a primary NAICS and PSC Codes

Yoursquove selected Keywords to describe your business

Yoursquove created your capabilities narrative and Referencehellip

bull Additional Business Information

Entity Taxpayer Information

Date Business Started

Banking Information

Yoursquore ready to begin the SAM registration process

Get Registered Create a Logingov Acct

Logingov

Visit httpssamgovSAMpagespublicindexjsf

bull Email address

bull logingov

bull Confirm

bull Create

bull Secondary authentication method

Email address and password you create

for your logingov account is the same email address and

password you will use to access your SAMgov and FSDgov

Get Registered Sign into your SAM Acct

Register in the System for Award Management (SAM)

Visit httpssamgovportalSAM

Select Log In to complete the authentication process

Sign into your SAM account

Enter Security Code

Get Registered Create an Individual Acct

Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

Then choose ldquocreate individual accountrdquo

Get Registered SAM cont

bull Usage Agreement

bull Entity Registration

bull Existing Entity Registrations

Get Registered SAM cont

bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

Your local PTAC advisor can assist you with this

Get Registered SAM cont

To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

and click ldquoSign up for Servicesrdquo

Get Registered SBA Profile

bull Creating and Registering an SBA Profile

bull The purpose of the SBA profile

bull Dynamic Small Business Search (DSBS)

bull Keywords

Your local PTAC advisor can assist you with this

Get Registered SAM Notarized Letter

bull SAM Notarized Letter required

bull Uploaded to fsdgov account Visit wwwfsdgov

bull Submit Within 30 Days

bull The information must match SAM

Your PTAC advisor can help you with this

New Look of SAMgov on April 26 2021

New Look of SAMgov Date Filter

New Look of SAMgov Help and Support Page

New Look of SAMgov on April 26 2021

New Look of SAMgov on April 26 2021

Legacy websites one-stop-shop

Your local PTAC advisor can assist you with this

This Photo by Unknown Author is licensed under CC BY-NC-ND

Introductions to Government Contracting Part 2

Research

bull Register Research

Identify

Does Government Contracting Fit into your Marketing Strategy

Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

bull The investment to win government business is integral to their growth plans

bull They identified a specific agency whose needs fit their product or service

Identify

bull httpwwwusaspendinggov

bull httpswwwfpdsgov

bull httpsbetasamgov

bull wwwfedconnectnet

Identifywwwusaspendinggov

Identifywwwusaspendinggov

Identifywwwfpdsgov

Identify

wwwfpdsgov

Identify

betasamgov

Identify - betasamgov

Identify - betasamgov

Identify - betasamgov

Identify

wwwfedconnectnet

bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

Identify ndash Smaller Opportunities

bull State of Montanahttpsspbmtgov

Vendors Resources

bull CitiesCountieshttpsgreatfallsmtnetrfps

bull Federal Agencieshttpwwwfsusdagovmainhelena

(Helena Forest Service)

Start Small

Identify

bull Identify target markets

bull Seek smaller opportunities

bull Consider subcontracting or finding a small business partner

Focus

Team Up

Federal State and Local

bull Good Way to Build Past Performance

bull Proactive Marketing

bull Establish Trustful Relationships

Networking Essential

bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

Small Business Certifications

Identify - Subcontracting

Identify - Subcontracting

Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

Dynamic Small Business Search

23Small Business

3

5

3

5

Understand - Small Business Set Asides

Woman Owned

Service-Disabled-Veteran Owned

Small Disadvantaged Business

HUBZone

Over $3500 not over $150000

Understand - Small Business Set Asides

bull Small Disadvantaged Business (SDB)

ndash Disadvantaged Business Enterprise (DBE

ndash 8(a) Program

bull Woman-Owned Small Business (WOSB)

bull Economically Disadvantaged WOSB

bull Veteran-Owned Small Business (VOSB)

ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

bull HUBZone

httpswwwsbagovcontent

Government Marketing Plan

Primary Strategies for Marketing to the Government

bull Demand Generation

bull Differentiation

Government Marketing Plan

7 Ways to Market to the Government

1 Call potential buyers within federal agencies

2 Target government field offices in your area

3 Go to contractor matchmaking events

4 Look for subcontracting opportunities

Government Marketing Plan

7 Ways to Market to the Government

5 Get help from experts

6 Network in the business community

7 Optional Use government wide purchasing vehicles

Government Marketing Plan

1 Call potential buyers

bull Do your homework

bull Contractingprocurement officer

bull End user program manager or technical specialist

bull Establish relationship

Government Marketing Plan

2 Target government field offices in your area

bull Local offices will purchase under $25000

bull Larger purchases

bull Take advantage of your proximity

Government Marketing Plan

3 Go to matchmaking events put on by agencies and PTACs

bull Directly meetings

bull Access to end users

bull Meet prime contractors

bull Network

Government Marketing Plan

4 Look for subcontracting opportunities

bull Large Primesbull Find ldquocontract opportunitiesrdquo

bull SBArsquos All Small Business mentor-proteacutegeacute program

5 Get help from experts

bull PTAC

bull EDOs and SBDCs

bull GSA

Government Marketing Plan

6 Network in the Community

bull Vendor fairs

bull Business matchmaking events

7 Use government-wide purchasing vehicles (Optional)

bull GSA Multiple Award schedules

bull Larger market for your goods and services

Government Marketing Plan ndash 11 Tips

1 Sources Sought and Request for Information

2 SBA profile

3 Capability briefing

4 Demographic of your market

5 Agencyrsquos mission

From Experts on Marketing to Agencies (the Customer)

Government Marketing Plan ndash 11 Tips

7 Agencyrsquos job

8 Understand and communicate

9 Reach out ndash follow up

10 Donrsquot lead with standard information

11 Donrsquot offer to do anything and everything

From Experts on Marketing to Agencies (the Customer)

The EndhellipQuestions

Personal Timely Assistance in Contracting

with the Government Contracting

Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

wwwmontanaptacorg

  • Introduction to Government Contracting 101
  • Purpose
  • Workshop Overview
  • Introductions to Government Contracting Part 1
  • What does the government buy
  • The Big Challenge hellip
  • Intro to government contracting
  • Slide 8
  • Readiness Factors to Consider
  • Readiness Factors to Consider
  • Take a Self-Assessment (Selfie)
  • Slide 12
  • Get Registered SAMgov
  • Get Registered D-U-N-S Number
  • Get Registered D-U-N-S Cont
  • Get Registered NAICS Codes
  • Get Registered PSC (Codes)
  • Get Registered NAICS Search
  • Get Registered PSC Search
  • Get Registered Prepare to Create an SBA Profile
  • Get Registered Past Performance References
  • Get Registered Completed Basic Steps
  • Get Registered Create a Logingov Acct
  • Get Registered Sign into your SAM Acct
  • Get Registered Create an Individual Acct
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SAM cont
  • Get Registered SBA Profile
  • Get Registered SAM Notarized Letter
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov Date Filter
  • New Look of SAMgov Help and Support Page
  • New Look of SAMgov on April 26 2021
  • New Look of SAMgov on April 26 2021
  • Legacy websites one-stop-shop
  • Slide 37
  • Research
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify - betasamgov
  • Identify
  • Identify ndash Smaller Opportunities
  • Identify
  • Identify - Subcontracting
  • Identify - Subcontracting
  • Dynamic Small Business Search
  • Understand - Small Business Set Asides
  • Understand - Small Business Set Asides
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan
  • Government Marketing Plan ndash 11 Tips
  • Government Marketing Plan ndash 11 Tips
  • The EndhellipQuestions
  • Slide 68

    Purpose

    As a result of participating in this webinar you will be able to

    bull Understand the Basics

    -What government contracting is and is it right for my business

    bull Get Started

    -Where do I begin

    bull Next Steps

    - Research Links What are Set-Asides Marketing to Agencies

    Workshop Overview

    Federal State and Local Government Contracting

    Register

    bull Determine if your company is ready

    bull Required to do business with the government

    Research

    bull Identify Opportunities

    bull Understand the Government Marketplace

    bull Developing a Government Marketing Plan

    Introductions to Government Contracting Part 1

    Montana PTAC is made possible by Big Sky Economic Development and its partner organizations across the state This procurement technical assistance center is funded in part through a cooperative agreement with the Defense Logistics Agency

    bull Register Research

    What does the government buy

    Virtually Everythingbull Naval Supply Systems Command in Bremerton WA seeks

    a small business to provide plain nuts

    bull Marine Corps in Bridgeport CA seeks a small business to provide dirt

    bull Animal and Plant Health Inspection Service in Minneapolis MN seeks a small business to provide blackbird conflict management services in North Dakota

    bull National Guard in Tulsa OK seeks a small business to provide and install big ass fans

    The Big Challenge hellip

    Selling to the government is different than selling in the commercial market

    Intro to government contracting

    Readiness Factors to Consider

    bull Do You have an Established Business

    bull Do You Have a Record of Performance

    bull Do You Have the ResourcesWorking Capital

    bull Do You Have the Financial Capability

    Readiness Factors to Consider

    bull Do You Have a Clear Focus

    bull Do You Have Realistic Goals

    bull Do You Have Capacity

    bull Do You Have the Commitment

    Take a Self-Assessment (Selfie)

    bull What does your company do

    bull When was your company established

    bull What is your financial picture

    bull Who are your customers

    bull What problems do you solve for them

    bull What do you do for them that your competition does not

    And If I Am Ready for Government Opportunities Where Do I Start

    Get Registered SAMgov

    bull What is SAM

    bull Why Register

    bull Who Registers

    bull Get Registered

    Your local PTAC advisor can assist you with this

    Get Registered D-U-N-S Number

    bull Confirm Business D-U-N-S NumberVisit httpswwwdnbcomduns-numberlookuphtml

    bull What is a DUNS number unique 9-digit number

    bull No DUNS number request one

    Your local PTAC advisor can assist you with obtaining a DUNS number

    Get Registered D-U-N-S Cont

    When requesting a D-U-N-S number make sure to hellip

    bull Provide your legal business name

    bull Verify with MT SOS

    bull Provide any DBA (doing business as) ldquoTradestylerdquo

    bull 24-48 hours wait time

    ldquoThe devil is in the detailshelliprdquo

    Your local PTAC advisor can assist you with obtaining a DUNS number

    Get Registered NAICS Codes

    Research your NAICS Codes

    bull NAICS-North American Industrial Classification System

    bull Companies Can Have More Than One NAICS Code

    bull Federal Solicitations

    Your local PTAC advisor can assist you with this

    Get Registered PSC (Codes)

    Research your Product Service Codes

    bull PSC Coding System

    bull Describes Products Services and Research and Development Purchased by the Federal Government

    bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

    Your local PTAC advisor can assist you with this

    Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

    Your local PTAC advisor can assist you with this

    Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

    Your local PTAC advisor can assist you with this

    Get Registered PSC Search

    Keyword

    Category

    Get Registered Prepare to Create an SBA Profile

    bull Create SBA Profile

    bull Keywords

    bull Write a short capabilities narrative

    Your local PTAC advisor can assist you with this

    Get Registered Past Performance References

    bull Federal

    bull Prime or Sub Contractor

    bull No Federal or Local

    bull No Past Performance

    Your local PTAC advisor can assist you with this

    Get Registered Completed Basic Stepsbull Now that you havehellip

    Your DUNS Number

    Yoursquove selected a primary NAICS and PSC Codes

    Yoursquove selected Keywords to describe your business

    Yoursquove created your capabilities narrative and Referencehellip

    bull Additional Business Information

    Entity Taxpayer Information

    Date Business Started

    Banking Information

    Yoursquore ready to begin the SAM registration process

    Get Registered Create a Logingov Acct

    Logingov

    Visit httpssamgovSAMpagespublicindexjsf

    bull Email address

    bull logingov

    bull Confirm

    bull Create

    bull Secondary authentication method

    Email address and password you create

    for your logingov account is the same email address and

    password you will use to access your SAMgov and FSDgov

    Get Registered Sign into your SAM Acct

    Register in the System for Award Management (SAM)

    Visit httpssamgovportalSAM

    Select Log In to complete the authentication process

    Sign into your SAM account

    Enter Security Code

    Get Registered Create an Individual Acct

    Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

    Then choose ldquocreate individual accountrdquo

    Get Registered SAM cont

    bull Usage Agreement

    bull Entity Registration

    bull Existing Entity Registrations

    Get Registered SAM cont

    bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

    Your local PTAC advisor can assist you with this

    Get Registered SAM cont

    To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

    and click ldquoSign up for Servicesrdquo

    Get Registered SBA Profile

    bull Creating and Registering an SBA Profile

    bull The purpose of the SBA profile

    bull Dynamic Small Business Search (DSBS)

    bull Keywords

    Your local PTAC advisor can assist you with this

    Get Registered SAM Notarized Letter

    bull SAM Notarized Letter required

    bull Uploaded to fsdgov account Visit wwwfsdgov

    bull Submit Within 30 Days

    bull The information must match SAM

    Your PTAC advisor can help you with this

    New Look of SAMgov on April 26 2021

    New Look of SAMgov Date Filter

    New Look of SAMgov Help and Support Page

    New Look of SAMgov on April 26 2021

    New Look of SAMgov on April 26 2021

    Legacy websites one-stop-shop

    Your local PTAC advisor can assist you with this

    This Photo by Unknown Author is licensed under CC BY-NC-ND

    Introductions to Government Contracting Part 2

    Research

    bull Register Research

    Identify

    Does Government Contracting Fit into your Marketing Strategy

    Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

    bull The investment to win government business is integral to their growth plans

    bull They identified a specific agency whose needs fit their product or service

    Identify

    bull httpwwwusaspendinggov

    bull httpswwwfpdsgov

    bull httpsbetasamgov

    bull wwwfedconnectnet

    Identifywwwusaspendinggov

    Identifywwwusaspendinggov

    Identifywwwfpdsgov

    Identify

    wwwfpdsgov

    Identify

    betasamgov

    Identify - betasamgov

    Identify - betasamgov

    Identify - betasamgov

    Identify

    wwwfedconnectnet

    bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

    Identify ndash Smaller Opportunities

    bull State of Montanahttpsspbmtgov

    Vendors Resources

    bull CitiesCountieshttpsgreatfallsmtnetrfps

    bull Federal Agencieshttpwwwfsusdagovmainhelena

    (Helena Forest Service)

    Start Small

    Identify

    bull Identify target markets

    bull Seek smaller opportunities

    bull Consider subcontracting or finding a small business partner

    Focus

    Team Up

    Federal State and Local

    bull Good Way to Build Past Performance

    bull Proactive Marketing

    bull Establish Trustful Relationships

    Networking Essential

    bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

    Small Business Certifications

    Identify - Subcontracting

    Identify - Subcontracting

    Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

    Dynamic Small Business Search

    23Small Business

    3

    5

    3

    5

    Understand - Small Business Set Asides

    Woman Owned

    Service-Disabled-Veteran Owned

    Small Disadvantaged Business

    HUBZone

    Over $3500 not over $150000

    Understand - Small Business Set Asides

    bull Small Disadvantaged Business (SDB)

    ndash Disadvantaged Business Enterprise (DBE

    ndash 8(a) Program

    bull Woman-Owned Small Business (WOSB)

    bull Economically Disadvantaged WOSB

    bull Veteran-Owned Small Business (VOSB)

    ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

    bull HUBZone

    httpswwwsbagovcontent

    Government Marketing Plan

    Primary Strategies for Marketing to the Government

    bull Demand Generation

    bull Differentiation

    Government Marketing Plan

    7 Ways to Market to the Government

    1 Call potential buyers within federal agencies

    2 Target government field offices in your area

    3 Go to contractor matchmaking events

    4 Look for subcontracting opportunities

    Government Marketing Plan

    7 Ways to Market to the Government

    5 Get help from experts

    6 Network in the business community

    7 Optional Use government wide purchasing vehicles

    Government Marketing Plan

    1 Call potential buyers

    bull Do your homework

    bull Contractingprocurement officer

    bull End user program manager or technical specialist

    bull Establish relationship

    Government Marketing Plan

    2 Target government field offices in your area

    bull Local offices will purchase under $25000

    bull Larger purchases

    bull Take advantage of your proximity

    Government Marketing Plan

    3 Go to matchmaking events put on by agencies and PTACs

    bull Directly meetings

    bull Access to end users

    bull Meet prime contractors

    bull Network

    Government Marketing Plan

    4 Look for subcontracting opportunities

    bull Large Primesbull Find ldquocontract opportunitiesrdquo

    bull SBArsquos All Small Business mentor-proteacutegeacute program

    5 Get help from experts

    bull PTAC

    bull EDOs and SBDCs

    bull GSA

    Government Marketing Plan

    6 Network in the Community

    bull Vendor fairs

    bull Business matchmaking events

    7 Use government-wide purchasing vehicles (Optional)

    bull GSA Multiple Award schedules

    bull Larger market for your goods and services

    Government Marketing Plan ndash 11 Tips

    1 Sources Sought and Request for Information

    2 SBA profile

    3 Capability briefing

    4 Demographic of your market

    5 Agencyrsquos mission

    From Experts on Marketing to Agencies (the Customer)

    Government Marketing Plan ndash 11 Tips

    7 Agencyrsquos job

    8 Understand and communicate

    9 Reach out ndash follow up

    10 Donrsquot lead with standard information

    11 Donrsquot offer to do anything and everything

    From Experts on Marketing to Agencies (the Customer)

    The EndhellipQuestions

    Personal Timely Assistance in Contracting

    with the Government Contracting

    Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

    LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

    Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

    wwwmontanaptacorg

    • Introduction to Government Contracting 101
    • Purpose
    • Workshop Overview
    • Introductions to Government Contracting Part 1
    • What does the government buy
    • The Big Challenge hellip
    • Intro to government contracting
    • Slide 8
    • Readiness Factors to Consider
    • Readiness Factors to Consider
    • Take a Self-Assessment (Selfie)
    • Slide 12
    • Get Registered SAMgov
    • Get Registered D-U-N-S Number
    • Get Registered D-U-N-S Cont
    • Get Registered NAICS Codes
    • Get Registered PSC (Codes)
    • Get Registered NAICS Search
    • Get Registered PSC Search
    • Get Registered Prepare to Create an SBA Profile
    • Get Registered Past Performance References
    • Get Registered Completed Basic Steps
    • Get Registered Create a Logingov Acct
    • Get Registered Sign into your SAM Acct
    • Get Registered Create an Individual Acct
    • Get Registered SAM cont
    • Get Registered SAM cont
    • Get Registered SAM cont
    • Get Registered SBA Profile
    • Get Registered SAM Notarized Letter
    • New Look of SAMgov on April 26 2021
    • New Look of SAMgov Date Filter
    • New Look of SAMgov Help and Support Page
    • New Look of SAMgov on April 26 2021
    • New Look of SAMgov on April 26 2021
    • Legacy websites one-stop-shop
    • Slide 37
    • Research
    • Identify
    • Identify
    • Identify
    • Identify
    • Identify
    • Identify
    • Identify
    • Identify - betasamgov
    • Identify - betasamgov
    • Identify - betasamgov
    • Identify
    • Identify ndash Smaller Opportunities
    • Identify
    • Identify - Subcontracting
    • Identify - Subcontracting
    • Dynamic Small Business Search
    • Understand - Small Business Set Asides
    • Understand - Small Business Set Asides
    • Government Marketing Plan
    • Government Marketing Plan
    • Government Marketing Plan
    • Government Marketing Plan
    • Government Marketing Plan
    • Government Marketing Plan
    • Government Marketing Plan
    • Government Marketing Plan
    • Government Marketing Plan ndash 11 Tips
    • Government Marketing Plan ndash 11 Tips
    • The EndhellipQuestions
    • Slide 68

      Workshop Overview

      Federal State and Local Government Contracting

      Register

      bull Determine if your company is ready

      bull Required to do business with the government

      Research

      bull Identify Opportunities

      bull Understand the Government Marketplace

      bull Developing a Government Marketing Plan

      Introductions to Government Contracting Part 1

      Montana PTAC is made possible by Big Sky Economic Development and its partner organizations across the state This procurement technical assistance center is funded in part through a cooperative agreement with the Defense Logistics Agency

      bull Register Research

      What does the government buy

      Virtually Everythingbull Naval Supply Systems Command in Bremerton WA seeks

      a small business to provide plain nuts

      bull Marine Corps in Bridgeport CA seeks a small business to provide dirt

      bull Animal and Plant Health Inspection Service in Minneapolis MN seeks a small business to provide blackbird conflict management services in North Dakota

      bull National Guard in Tulsa OK seeks a small business to provide and install big ass fans

      The Big Challenge hellip

      Selling to the government is different than selling in the commercial market

      Intro to government contracting

      Readiness Factors to Consider

      bull Do You have an Established Business

      bull Do You Have a Record of Performance

      bull Do You Have the ResourcesWorking Capital

      bull Do You Have the Financial Capability

      Readiness Factors to Consider

      bull Do You Have a Clear Focus

      bull Do You Have Realistic Goals

      bull Do You Have Capacity

      bull Do You Have the Commitment

      Take a Self-Assessment (Selfie)

      bull What does your company do

      bull When was your company established

      bull What is your financial picture

      bull Who are your customers

      bull What problems do you solve for them

      bull What do you do for them that your competition does not

      And If I Am Ready for Government Opportunities Where Do I Start

      Get Registered SAMgov

      bull What is SAM

      bull Why Register

      bull Who Registers

      bull Get Registered

      Your local PTAC advisor can assist you with this

      Get Registered D-U-N-S Number

      bull Confirm Business D-U-N-S NumberVisit httpswwwdnbcomduns-numberlookuphtml

      bull What is a DUNS number unique 9-digit number

      bull No DUNS number request one

      Your local PTAC advisor can assist you with obtaining a DUNS number

      Get Registered D-U-N-S Cont

      When requesting a D-U-N-S number make sure to hellip

      bull Provide your legal business name

      bull Verify with MT SOS

      bull Provide any DBA (doing business as) ldquoTradestylerdquo

      bull 24-48 hours wait time

      ldquoThe devil is in the detailshelliprdquo

      Your local PTAC advisor can assist you with obtaining a DUNS number

      Get Registered NAICS Codes

      Research your NAICS Codes

      bull NAICS-North American Industrial Classification System

      bull Companies Can Have More Than One NAICS Code

      bull Federal Solicitations

      Your local PTAC advisor can assist you with this

      Get Registered PSC (Codes)

      Research your Product Service Codes

      bull PSC Coding System

      bull Describes Products Services and Research and Development Purchased by the Federal Government

      bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

      Your local PTAC advisor can assist you with this

      Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

      Your local PTAC advisor can assist you with this

      Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

      Your local PTAC advisor can assist you with this

      Get Registered PSC Search

      Keyword

      Category

      Get Registered Prepare to Create an SBA Profile

      bull Create SBA Profile

      bull Keywords

      bull Write a short capabilities narrative

      Your local PTAC advisor can assist you with this

      Get Registered Past Performance References

      bull Federal

      bull Prime or Sub Contractor

      bull No Federal or Local

      bull No Past Performance

      Your local PTAC advisor can assist you with this

      Get Registered Completed Basic Stepsbull Now that you havehellip

      Your DUNS Number

      Yoursquove selected a primary NAICS and PSC Codes

      Yoursquove selected Keywords to describe your business

      Yoursquove created your capabilities narrative and Referencehellip

      bull Additional Business Information

      Entity Taxpayer Information

      Date Business Started

      Banking Information

      Yoursquore ready to begin the SAM registration process

      Get Registered Create a Logingov Acct

      Logingov

      Visit httpssamgovSAMpagespublicindexjsf

      bull Email address

      bull logingov

      bull Confirm

      bull Create

      bull Secondary authentication method

      Email address and password you create

      for your logingov account is the same email address and

      password you will use to access your SAMgov and FSDgov

      Get Registered Sign into your SAM Acct

      Register in the System for Award Management (SAM)

      Visit httpssamgovportalSAM

      Select Log In to complete the authentication process

      Sign into your SAM account

      Enter Security Code

      Get Registered Create an Individual Acct

      Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

      Then choose ldquocreate individual accountrdquo

      Get Registered SAM cont

      bull Usage Agreement

      bull Entity Registration

      bull Existing Entity Registrations

      Get Registered SAM cont

      bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

      Your local PTAC advisor can assist you with this

      Get Registered SAM cont

      To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

      and click ldquoSign up for Servicesrdquo

      Get Registered SBA Profile

      bull Creating and Registering an SBA Profile

      bull The purpose of the SBA profile

      bull Dynamic Small Business Search (DSBS)

      bull Keywords

      Your local PTAC advisor can assist you with this

      Get Registered SAM Notarized Letter

      bull SAM Notarized Letter required

      bull Uploaded to fsdgov account Visit wwwfsdgov

      bull Submit Within 30 Days

      bull The information must match SAM

      Your PTAC advisor can help you with this

      New Look of SAMgov on April 26 2021

      New Look of SAMgov Date Filter

      New Look of SAMgov Help and Support Page

      New Look of SAMgov on April 26 2021

      New Look of SAMgov on April 26 2021

      Legacy websites one-stop-shop

      Your local PTAC advisor can assist you with this

      This Photo by Unknown Author is licensed under CC BY-NC-ND

      Introductions to Government Contracting Part 2

      Research

      bull Register Research

      Identify

      Does Government Contracting Fit into your Marketing Strategy

      Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

      bull The investment to win government business is integral to their growth plans

      bull They identified a specific agency whose needs fit their product or service

      Identify

      bull httpwwwusaspendinggov

      bull httpswwwfpdsgov

      bull httpsbetasamgov

      bull wwwfedconnectnet

      Identifywwwusaspendinggov

      Identifywwwusaspendinggov

      Identifywwwfpdsgov

      Identify

      wwwfpdsgov

      Identify

      betasamgov

      Identify - betasamgov

      Identify - betasamgov

      Identify - betasamgov

      Identify

      wwwfedconnectnet

      bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

      Identify ndash Smaller Opportunities

      bull State of Montanahttpsspbmtgov

      Vendors Resources

      bull CitiesCountieshttpsgreatfallsmtnetrfps

      bull Federal Agencieshttpwwwfsusdagovmainhelena

      (Helena Forest Service)

      Start Small

      Identify

      bull Identify target markets

      bull Seek smaller opportunities

      bull Consider subcontracting or finding a small business partner

      Focus

      Team Up

      Federal State and Local

      bull Good Way to Build Past Performance

      bull Proactive Marketing

      bull Establish Trustful Relationships

      Networking Essential

      bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

      Small Business Certifications

      Identify - Subcontracting

      Identify - Subcontracting

      Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

      Dynamic Small Business Search

      23Small Business

      3

      5

      3

      5

      Understand - Small Business Set Asides

      Woman Owned

      Service-Disabled-Veteran Owned

      Small Disadvantaged Business

      HUBZone

      Over $3500 not over $150000

      Understand - Small Business Set Asides

      bull Small Disadvantaged Business (SDB)

      ndash Disadvantaged Business Enterprise (DBE

      ndash 8(a) Program

      bull Woman-Owned Small Business (WOSB)

      bull Economically Disadvantaged WOSB

      bull Veteran-Owned Small Business (VOSB)

      ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

      bull HUBZone

      httpswwwsbagovcontent

      Government Marketing Plan

      Primary Strategies for Marketing to the Government

      bull Demand Generation

      bull Differentiation

      Government Marketing Plan

      7 Ways to Market to the Government

      1 Call potential buyers within federal agencies

      2 Target government field offices in your area

      3 Go to contractor matchmaking events

      4 Look for subcontracting opportunities

      Government Marketing Plan

      7 Ways to Market to the Government

      5 Get help from experts

      6 Network in the business community

      7 Optional Use government wide purchasing vehicles

      Government Marketing Plan

      1 Call potential buyers

      bull Do your homework

      bull Contractingprocurement officer

      bull End user program manager or technical specialist

      bull Establish relationship

      Government Marketing Plan

      2 Target government field offices in your area

      bull Local offices will purchase under $25000

      bull Larger purchases

      bull Take advantage of your proximity

      Government Marketing Plan

      3 Go to matchmaking events put on by agencies and PTACs

      bull Directly meetings

      bull Access to end users

      bull Meet prime contractors

      bull Network

      Government Marketing Plan

      4 Look for subcontracting opportunities

      bull Large Primesbull Find ldquocontract opportunitiesrdquo

      bull SBArsquos All Small Business mentor-proteacutegeacute program

      5 Get help from experts

      bull PTAC

      bull EDOs and SBDCs

      bull GSA

      Government Marketing Plan

      6 Network in the Community

      bull Vendor fairs

      bull Business matchmaking events

      7 Use government-wide purchasing vehicles (Optional)

      bull GSA Multiple Award schedules

      bull Larger market for your goods and services

      Government Marketing Plan ndash 11 Tips

      1 Sources Sought and Request for Information

      2 SBA profile

      3 Capability briefing

      4 Demographic of your market

      5 Agencyrsquos mission

      From Experts on Marketing to Agencies (the Customer)

      Government Marketing Plan ndash 11 Tips

      7 Agencyrsquos job

      8 Understand and communicate

      9 Reach out ndash follow up

      10 Donrsquot lead with standard information

      11 Donrsquot offer to do anything and everything

      From Experts on Marketing to Agencies (the Customer)

      The EndhellipQuestions

      Personal Timely Assistance in Contracting

      with the Government Contracting

      Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

      LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

      Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

      wwwmontanaptacorg

      • Introduction to Government Contracting 101
      • Purpose
      • Workshop Overview
      • Introductions to Government Contracting Part 1
      • What does the government buy
      • The Big Challenge hellip
      • Intro to government contracting
      • Slide 8
      • Readiness Factors to Consider
      • Readiness Factors to Consider
      • Take a Self-Assessment (Selfie)
      • Slide 12
      • Get Registered SAMgov
      • Get Registered D-U-N-S Number
      • Get Registered D-U-N-S Cont
      • Get Registered NAICS Codes
      • Get Registered PSC (Codes)
      • Get Registered NAICS Search
      • Get Registered PSC Search
      • Get Registered Prepare to Create an SBA Profile
      • Get Registered Past Performance References
      • Get Registered Completed Basic Steps
      • Get Registered Create a Logingov Acct
      • Get Registered Sign into your SAM Acct
      • Get Registered Create an Individual Acct
      • Get Registered SAM cont
      • Get Registered SAM cont
      • Get Registered SAM cont
      • Get Registered SBA Profile
      • Get Registered SAM Notarized Letter
      • New Look of SAMgov on April 26 2021
      • New Look of SAMgov Date Filter
      • New Look of SAMgov Help and Support Page
      • New Look of SAMgov on April 26 2021
      • New Look of SAMgov on April 26 2021
      • Legacy websites one-stop-shop
      • Slide 37
      • Research
      • Identify
      • Identify
      • Identify
      • Identify
      • Identify
      • Identify
      • Identify
      • Identify - betasamgov
      • Identify - betasamgov
      • Identify - betasamgov
      • Identify
      • Identify ndash Smaller Opportunities
      • Identify
      • Identify - Subcontracting
      • Identify - Subcontracting
      • Dynamic Small Business Search
      • Understand - Small Business Set Asides
      • Understand - Small Business Set Asides
      • Government Marketing Plan
      • Government Marketing Plan
      • Government Marketing Plan
      • Government Marketing Plan
      • Government Marketing Plan
      • Government Marketing Plan
      • Government Marketing Plan
      • Government Marketing Plan
      • Government Marketing Plan ndash 11 Tips
      • Government Marketing Plan ndash 11 Tips
      • The EndhellipQuestions
      • Slide 68

        Introductions to Government Contracting Part 1

        Montana PTAC is made possible by Big Sky Economic Development and its partner organizations across the state This procurement technical assistance center is funded in part through a cooperative agreement with the Defense Logistics Agency

        bull Register Research

        What does the government buy

        Virtually Everythingbull Naval Supply Systems Command in Bremerton WA seeks

        a small business to provide plain nuts

        bull Marine Corps in Bridgeport CA seeks a small business to provide dirt

        bull Animal and Plant Health Inspection Service in Minneapolis MN seeks a small business to provide blackbird conflict management services in North Dakota

        bull National Guard in Tulsa OK seeks a small business to provide and install big ass fans

        The Big Challenge hellip

        Selling to the government is different than selling in the commercial market

        Intro to government contracting

        Readiness Factors to Consider

        bull Do You have an Established Business

        bull Do You Have a Record of Performance

        bull Do You Have the ResourcesWorking Capital

        bull Do You Have the Financial Capability

        Readiness Factors to Consider

        bull Do You Have a Clear Focus

        bull Do You Have Realistic Goals

        bull Do You Have Capacity

        bull Do You Have the Commitment

        Take a Self-Assessment (Selfie)

        bull What does your company do

        bull When was your company established

        bull What is your financial picture

        bull Who are your customers

        bull What problems do you solve for them

        bull What do you do for them that your competition does not

        And If I Am Ready for Government Opportunities Where Do I Start

        Get Registered SAMgov

        bull What is SAM

        bull Why Register

        bull Who Registers

        bull Get Registered

        Your local PTAC advisor can assist you with this

        Get Registered D-U-N-S Number

        bull Confirm Business D-U-N-S NumberVisit httpswwwdnbcomduns-numberlookuphtml

        bull What is a DUNS number unique 9-digit number

        bull No DUNS number request one

        Your local PTAC advisor can assist you with obtaining a DUNS number

        Get Registered D-U-N-S Cont

        When requesting a D-U-N-S number make sure to hellip

        bull Provide your legal business name

        bull Verify with MT SOS

        bull Provide any DBA (doing business as) ldquoTradestylerdquo

        bull 24-48 hours wait time

        ldquoThe devil is in the detailshelliprdquo

        Your local PTAC advisor can assist you with obtaining a DUNS number

        Get Registered NAICS Codes

        Research your NAICS Codes

        bull NAICS-North American Industrial Classification System

        bull Companies Can Have More Than One NAICS Code

        bull Federal Solicitations

        Your local PTAC advisor can assist you with this

        Get Registered PSC (Codes)

        Research your Product Service Codes

        bull PSC Coding System

        bull Describes Products Services and Research and Development Purchased by the Federal Government

        bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

        Your local PTAC advisor can assist you with this

        Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

        Your local PTAC advisor can assist you with this

        Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

        Your local PTAC advisor can assist you with this

        Get Registered PSC Search

        Keyword

        Category

        Get Registered Prepare to Create an SBA Profile

        bull Create SBA Profile

        bull Keywords

        bull Write a short capabilities narrative

        Your local PTAC advisor can assist you with this

        Get Registered Past Performance References

        bull Federal

        bull Prime or Sub Contractor

        bull No Federal or Local

        bull No Past Performance

        Your local PTAC advisor can assist you with this

        Get Registered Completed Basic Stepsbull Now that you havehellip

        Your DUNS Number

        Yoursquove selected a primary NAICS and PSC Codes

        Yoursquove selected Keywords to describe your business

        Yoursquove created your capabilities narrative and Referencehellip

        bull Additional Business Information

        Entity Taxpayer Information

        Date Business Started

        Banking Information

        Yoursquore ready to begin the SAM registration process

        Get Registered Create a Logingov Acct

        Logingov

        Visit httpssamgovSAMpagespublicindexjsf

        bull Email address

        bull logingov

        bull Confirm

        bull Create

        bull Secondary authentication method

        Email address and password you create

        for your logingov account is the same email address and

        password you will use to access your SAMgov and FSDgov

        Get Registered Sign into your SAM Acct

        Register in the System for Award Management (SAM)

        Visit httpssamgovportalSAM

        Select Log In to complete the authentication process

        Sign into your SAM account

        Enter Security Code

        Get Registered Create an Individual Acct

        Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

        Then choose ldquocreate individual accountrdquo

        Get Registered SAM cont

        bull Usage Agreement

        bull Entity Registration

        bull Existing Entity Registrations

        Get Registered SAM cont

        bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

        Your local PTAC advisor can assist you with this

        Get Registered SAM cont

        To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

        and click ldquoSign up for Servicesrdquo

        Get Registered SBA Profile

        bull Creating and Registering an SBA Profile

        bull The purpose of the SBA profile

        bull Dynamic Small Business Search (DSBS)

        bull Keywords

        Your local PTAC advisor can assist you with this

        Get Registered SAM Notarized Letter

        bull SAM Notarized Letter required

        bull Uploaded to fsdgov account Visit wwwfsdgov

        bull Submit Within 30 Days

        bull The information must match SAM

        Your PTAC advisor can help you with this

        New Look of SAMgov on April 26 2021

        New Look of SAMgov Date Filter

        New Look of SAMgov Help and Support Page

        New Look of SAMgov on April 26 2021

        New Look of SAMgov on April 26 2021

        Legacy websites one-stop-shop

        Your local PTAC advisor can assist you with this

        This Photo by Unknown Author is licensed under CC BY-NC-ND

        Introductions to Government Contracting Part 2

        Research

        bull Register Research

        Identify

        Does Government Contracting Fit into your Marketing Strategy

        Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

        bull The investment to win government business is integral to their growth plans

        bull They identified a specific agency whose needs fit their product or service

        Identify

        bull httpwwwusaspendinggov

        bull httpswwwfpdsgov

        bull httpsbetasamgov

        bull wwwfedconnectnet

        Identifywwwusaspendinggov

        Identifywwwusaspendinggov

        Identifywwwfpdsgov

        Identify

        wwwfpdsgov

        Identify

        betasamgov

        Identify - betasamgov

        Identify - betasamgov

        Identify - betasamgov

        Identify

        wwwfedconnectnet

        bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

        Identify ndash Smaller Opportunities

        bull State of Montanahttpsspbmtgov

        Vendors Resources

        bull CitiesCountieshttpsgreatfallsmtnetrfps

        bull Federal Agencieshttpwwwfsusdagovmainhelena

        (Helena Forest Service)

        Start Small

        Identify

        bull Identify target markets

        bull Seek smaller opportunities

        bull Consider subcontracting or finding a small business partner

        Focus

        Team Up

        Federal State and Local

        bull Good Way to Build Past Performance

        bull Proactive Marketing

        bull Establish Trustful Relationships

        Networking Essential

        bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

        Small Business Certifications

        Identify - Subcontracting

        Identify - Subcontracting

        Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

        Dynamic Small Business Search

        23Small Business

        3

        5

        3

        5

        Understand - Small Business Set Asides

        Woman Owned

        Service-Disabled-Veteran Owned

        Small Disadvantaged Business

        HUBZone

        Over $3500 not over $150000

        Understand - Small Business Set Asides

        bull Small Disadvantaged Business (SDB)

        ndash Disadvantaged Business Enterprise (DBE

        ndash 8(a) Program

        bull Woman-Owned Small Business (WOSB)

        bull Economically Disadvantaged WOSB

        bull Veteran-Owned Small Business (VOSB)

        ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

        bull HUBZone

        httpswwwsbagovcontent

        Government Marketing Plan

        Primary Strategies for Marketing to the Government

        bull Demand Generation

        bull Differentiation

        Government Marketing Plan

        7 Ways to Market to the Government

        1 Call potential buyers within federal agencies

        2 Target government field offices in your area

        3 Go to contractor matchmaking events

        4 Look for subcontracting opportunities

        Government Marketing Plan

        7 Ways to Market to the Government

        5 Get help from experts

        6 Network in the business community

        7 Optional Use government wide purchasing vehicles

        Government Marketing Plan

        1 Call potential buyers

        bull Do your homework

        bull Contractingprocurement officer

        bull End user program manager or technical specialist

        bull Establish relationship

        Government Marketing Plan

        2 Target government field offices in your area

        bull Local offices will purchase under $25000

        bull Larger purchases

        bull Take advantage of your proximity

        Government Marketing Plan

        3 Go to matchmaking events put on by agencies and PTACs

        bull Directly meetings

        bull Access to end users

        bull Meet prime contractors

        bull Network

        Government Marketing Plan

        4 Look for subcontracting opportunities

        bull Large Primesbull Find ldquocontract opportunitiesrdquo

        bull SBArsquos All Small Business mentor-proteacutegeacute program

        5 Get help from experts

        bull PTAC

        bull EDOs and SBDCs

        bull GSA

        Government Marketing Plan

        6 Network in the Community

        bull Vendor fairs

        bull Business matchmaking events

        7 Use government-wide purchasing vehicles (Optional)

        bull GSA Multiple Award schedules

        bull Larger market for your goods and services

        Government Marketing Plan ndash 11 Tips

        1 Sources Sought and Request for Information

        2 SBA profile

        3 Capability briefing

        4 Demographic of your market

        5 Agencyrsquos mission

        From Experts on Marketing to Agencies (the Customer)

        Government Marketing Plan ndash 11 Tips

        7 Agencyrsquos job

        8 Understand and communicate

        9 Reach out ndash follow up

        10 Donrsquot lead with standard information

        11 Donrsquot offer to do anything and everything

        From Experts on Marketing to Agencies (the Customer)

        The EndhellipQuestions

        Personal Timely Assistance in Contracting

        with the Government Contracting

        Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

        LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

        Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

        wwwmontanaptacorg

        • Introduction to Government Contracting 101
        • Purpose
        • Workshop Overview
        • Introductions to Government Contracting Part 1
        • What does the government buy
        • The Big Challenge hellip
        • Intro to government contracting
        • Slide 8
        • Readiness Factors to Consider
        • Readiness Factors to Consider
        • Take a Self-Assessment (Selfie)
        • Slide 12
        • Get Registered SAMgov
        • Get Registered D-U-N-S Number
        • Get Registered D-U-N-S Cont
        • Get Registered NAICS Codes
        • Get Registered PSC (Codes)
        • Get Registered NAICS Search
        • Get Registered PSC Search
        • Get Registered Prepare to Create an SBA Profile
        • Get Registered Past Performance References
        • Get Registered Completed Basic Steps
        • Get Registered Create a Logingov Acct
        • Get Registered Sign into your SAM Acct
        • Get Registered Create an Individual Acct
        • Get Registered SAM cont
        • Get Registered SAM cont
        • Get Registered SAM cont
        • Get Registered SBA Profile
        • Get Registered SAM Notarized Letter
        • New Look of SAMgov on April 26 2021
        • New Look of SAMgov Date Filter
        • New Look of SAMgov Help and Support Page
        • New Look of SAMgov on April 26 2021
        • New Look of SAMgov on April 26 2021
        • Legacy websites one-stop-shop
        • Slide 37
        • Research
        • Identify
        • Identify
        • Identify
        • Identify
        • Identify
        • Identify
        • Identify
        • Identify - betasamgov
        • Identify - betasamgov
        • Identify - betasamgov
        • Identify
        • Identify ndash Smaller Opportunities
        • Identify
        • Identify - Subcontracting
        • Identify - Subcontracting
        • Dynamic Small Business Search
        • Understand - Small Business Set Asides
        • Understand - Small Business Set Asides
        • Government Marketing Plan
        • Government Marketing Plan
        • Government Marketing Plan
        • Government Marketing Plan
        • Government Marketing Plan
        • Government Marketing Plan
        • Government Marketing Plan
        • Government Marketing Plan
        • Government Marketing Plan ndash 11 Tips
        • Government Marketing Plan ndash 11 Tips
        • The EndhellipQuestions
        • Slide 68

          What does the government buy

          Virtually Everythingbull Naval Supply Systems Command in Bremerton WA seeks

          a small business to provide plain nuts

          bull Marine Corps in Bridgeport CA seeks a small business to provide dirt

          bull Animal and Plant Health Inspection Service in Minneapolis MN seeks a small business to provide blackbird conflict management services in North Dakota

          bull National Guard in Tulsa OK seeks a small business to provide and install big ass fans

          The Big Challenge hellip

          Selling to the government is different than selling in the commercial market

          Intro to government contracting

          Readiness Factors to Consider

          bull Do You have an Established Business

          bull Do You Have a Record of Performance

          bull Do You Have the ResourcesWorking Capital

          bull Do You Have the Financial Capability

          Readiness Factors to Consider

          bull Do You Have a Clear Focus

          bull Do You Have Realistic Goals

          bull Do You Have Capacity

          bull Do You Have the Commitment

          Take a Self-Assessment (Selfie)

          bull What does your company do

          bull When was your company established

          bull What is your financial picture

          bull Who are your customers

          bull What problems do you solve for them

          bull What do you do for them that your competition does not

          And If I Am Ready for Government Opportunities Where Do I Start

          Get Registered SAMgov

          bull What is SAM

          bull Why Register

          bull Who Registers

          bull Get Registered

          Your local PTAC advisor can assist you with this

          Get Registered D-U-N-S Number

          bull Confirm Business D-U-N-S NumberVisit httpswwwdnbcomduns-numberlookuphtml

          bull What is a DUNS number unique 9-digit number

          bull No DUNS number request one

          Your local PTAC advisor can assist you with obtaining a DUNS number

          Get Registered D-U-N-S Cont

          When requesting a D-U-N-S number make sure to hellip

          bull Provide your legal business name

          bull Verify with MT SOS

          bull Provide any DBA (doing business as) ldquoTradestylerdquo

          bull 24-48 hours wait time

          ldquoThe devil is in the detailshelliprdquo

          Your local PTAC advisor can assist you with obtaining a DUNS number

          Get Registered NAICS Codes

          Research your NAICS Codes

          bull NAICS-North American Industrial Classification System

          bull Companies Can Have More Than One NAICS Code

          bull Federal Solicitations

          Your local PTAC advisor can assist you with this

          Get Registered PSC (Codes)

          Research your Product Service Codes

          bull PSC Coding System

          bull Describes Products Services and Research and Development Purchased by the Federal Government

          bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

          Your local PTAC advisor can assist you with this

          Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

          Your local PTAC advisor can assist you with this

          Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

          Your local PTAC advisor can assist you with this

          Get Registered PSC Search

          Keyword

          Category

          Get Registered Prepare to Create an SBA Profile

          bull Create SBA Profile

          bull Keywords

          bull Write a short capabilities narrative

          Your local PTAC advisor can assist you with this

          Get Registered Past Performance References

          bull Federal

          bull Prime or Sub Contractor

          bull No Federal or Local

          bull No Past Performance

          Your local PTAC advisor can assist you with this

          Get Registered Completed Basic Stepsbull Now that you havehellip

          Your DUNS Number

          Yoursquove selected a primary NAICS and PSC Codes

          Yoursquove selected Keywords to describe your business

          Yoursquove created your capabilities narrative and Referencehellip

          bull Additional Business Information

          Entity Taxpayer Information

          Date Business Started

          Banking Information

          Yoursquore ready to begin the SAM registration process

          Get Registered Create a Logingov Acct

          Logingov

          Visit httpssamgovSAMpagespublicindexjsf

          bull Email address

          bull logingov

          bull Confirm

          bull Create

          bull Secondary authentication method

          Email address and password you create

          for your logingov account is the same email address and

          password you will use to access your SAMgov and FSDgov

          Get Registered Sign into your SAM Acct

          Register in the System for Award Management (SAM)

          Visit httpssamgovportalSAM

          Select Log In to complete the authentication process

          Sign into your SAM account

          Enter Security Code

          Get Registered Create an Individual Acct

          Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

          Then choose ldquocreate individual accountrdquo

          Get Registered SAM cont

          bull Usage Agreement

          bull Entity Registration

          bull Existing Entity Registrations

          Get Registered SAM cont

          bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

          Your local PTAC advisor can assist you with this

          Get Registered SAM cont

          To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

          and click ldquoSign up for Servicesrdquo

          Get Registered SBA Profile

          bull Creating and Registering an SBA Profile

          bull The purpose of the SBA profile

          bull Dynamic Small Business Search (DSBS)

          bull Keywords

          Your local PTAC advisor can assist you with this

          Get Registered SAM Notarized Letter

          bull SAM Notarized Letter required

          bull Uploaded to fsdgov account Visit wwwfsdgov

          bull Submit Within 30 Days

          bull The information must match SAM

          Your PTAC advisor can help you with this

          New Look of SAMgov on April 26 2021

          New Look of SAMgov Date Filter

          New Look of SAMgov Help and Support Page

          New Look of SAMgov on April 26 2021

          New Look of SAMgov on April 26 2021

          Legacy websites one-stop-shop

          Your local PTAC advisor can assist you with this

          This Photo by Unknown Author is licensed under CC BY-NC-ND

          Introductions to Government Contracting Part 2

          Research

          bull Register Research

          Identify

          Does Government Contracting Fit into your Marketing Strategy

          Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

          bull The investment to win government business is integral to their growth plans

          bull They identified a specific agency whose needs fit their product or service

          Identify

          bull httpwwwusaspendinggov

          bull httpswwwfpdsgov

          bull httpsbetasamgov

          bull wwwfedconnectnet

          Identifywwwusaspendinggov

          Identifywwwusaspendinggov

          Identifywwwfpdsgov

          Identify

          wwwfpdsgov

          Identify

          betasamgov

          Identify - betasamgov

          Identify - betasamgov

          Identify - betasamgov

          Identify

          wwwfedconnectnet

          bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

          Identify ndash Smaller Opportunities

          bull State of Montanahttpsspbmtgov

          Vendors Resources

          bull CitiesCountieshttpsgreatfallsmtnetrfps

          bull Federal Agencieshttpwwwfsusdagovmainhelena

          (Helena Forest Service)

          Start Small

          Identify

          bull Identify target markets

          bull Seek smaller opportunities

          bull Consider subcontracting or finding a small business partner

          Focus

          Team Up

          Federal State and Local

          bull Good Way to Build Past Performance

          bull Proactive Marketing

          bull Establish Trustful Relationships

          Networking Essential

          bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

          Small Business Certifications

          Identify - Subcontracting

          Identify - Subcontracting

          Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

          Dynamic Small Business Search

          23Small Business

          3

          5

          3

          5

          Understand - Small Business Set Asides

          Woman Owned

          Service-Disabled-Veteran Owned

          Small Disadvantaged Business

          HUBZone

          Over $3500 not over $150000

          Understand - Small Business Set Asides

          bull Small Disadvantaged Business (SDB)

          ndash Disadvantaged Business Enterprise (DBE

          ndash 8(a) Program

          bull Woman-Owned Small Business (WOSB)

          bull Economically Disadvantaged WOSB

          bull Veteran-Owned Small Business (VOSB)

          ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

          bull HUBZone

          httpswwwsbagovcontent

          Government Marketing Plan

          Primary Strategies for Marketing to the Government

          bull Demand Generation

          bull Differentiation

          Government Marketing Plan

          7 Ways to Market to the Government

          1 Call potential buyers within federal agencies

          2 Target government field offices in your area

          3 Go to contractor matchmaking events

          4 Look for subcontracting opportunities

          Government Marketing Plan

          7 Ways to Market to the Government

          5 Get help from experts

          6 Network in the business community

          7 Optional Use government wide purchasing vehicles

          Government Marketing Plan

          1 Call potential buyers

          bull Do your homework

          bull Contractingprocurement officer

          bull End user program manager or technical specialist

          bull Establish relationship

          Government Marketing Plan

          2 Target government field offices in your area

          bull Local offices will purchase under $25000

          bull Larger purchases

          bull Take advantage of your proximity

          Government Marketing Plan

          3 Go to matchmaking events put on by agencies and PTACs

          bull Directly meetings

          bull Access to end users

          bull Meet prime contractors

          bull Network

          Government Marketing Plan

          4 Look for subcontracting opportunities

          bull Large Primesbull Find ldquocontract opportunitiesrdquo

          bull SBArsquos All Small Business mentor-proteacutegeacute program

          5 Get help from experts

          bull PTAC

          bull EDOs and SBDCs

          bull GSA

          Government Marketing Plan

          6 Network in the Community

          bull Vendor fairs

          bull Business matchmaking events

          7 Use government-wide purchasing vehicles (Optional)

          bull GSA Multiple Award schedules

          bull Larger market for your goods and services

          Government Marketing Plan ndash 11 Tips

          1 Sources Sought and Request for Information

          2 SBA profile

          3 Capability briefing

          4 Demographic of your market

          5 Agencyrsquos mission

          From Experts on Marketing to Agencies (the Customer)

          Government Marketing Plan ndash 11 Tips

          7 Agencyrsquos job

          8 Understand and communicate

          9 Reach out ndash follow up

          10 Donrsquot lead with standard information

          11 Donrsquot offer to do anything and everything

          From Experts on Marketing to Agencies (the Customer)

          The EndhellipQuestions

          Personal Timely Assistance in Contracting

          with the Government Contracting

          Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

          LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

          Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

          wwwmontanaptacorg

          • Introduction to Government Contracting 101
          • Purpose
          • Workshop Overview
          • Introductions to Government Contracting Part 1
          • What does the government buy
          • The Big Challenge hellip
          • Intro to government contracting
          • Slide 8
          • Readiness Factors to Consider
          • Readiness Factors to Consider
          • Take a Self-Assessment (Selfie)
          • Slide 12
          • Get Registered SAMgov
          • Get Registered D-U-N-S Number
          • Get Registered D-U-N-S Cont
          • Get Registered NAICS Codes
          • Get Registered PSC (Codes)
          • Get Registered NAICS Search
          • Get Registered PSC Search
          • Get Registered Prepare to Create an SBA Profile
          • Get Registered Past Performance References
          • Get Registered Completed Basic Steps
          • Get Registered Create a Logingov Acct
          • Get Registered Sign into your SAM Acct
          • Get Registered Create an Individual Acct
          • Get Registered SAM cont
          • Get Registered SAM cont
          • Get Registered SAM cont
          • Get Registered SBA Profile
          • Get Registered SAM Notarized Letter
          • New Look of SAMgov on April 26 2021
          • New Look of SAMgov Date Filter
          • New Look of SAMgov Help and Support Page
          • New Look of SAMgov on April 26 2021
          • New Look of SAMgov on April 26 2021
          • Legacy websites one-stop-shop
          • Slide 37
          • Research
          • Identify
          • Identify
          • Identify
          • Identify
          • Identify
          • Identify
          • Identify
          • Identify - betasamgov
          • Identify - betasamgov
          • Identify - betasamgov
          • Identify
          • Identify ndash Smaller Opportunities
          • Identify
          • Identify - Subcontracting
          • Identify - Subcontracting
          • Dynamic Small Business Search
          • Understand - Small Business Set Asides
          • Understand - Small Business Set Asides
          • Government Marketing Plan
          • Government Marketing Plan
          • Government Marketing Plan
          • Government Marketing Plan
          • Government Marketing Plan
          • Government Marketing Plan
          • Government Marketing Plan
          • Government Marketing Plan
          • Government Marketing Plan ndash 11 Tips
          • Government Marketing Plan ndash 11 Tips
          • The EndhellipQuestions
          • Slide 68

            The Big Challenge hellip

            Selling to the government is different than selling in the commercial market

            Intro to government contracting

            Readiness Factors to Consider

            bull Do You have an Established Business

            bull Do You Have a Record of Performance

            bull Do You Have the ResourcesWorking Capital

            bull Do You Have the Financial Capability

            Readiness Factors to Consider

            bull Do You Have a Clear Focus

            bull Do You Have Realistic Goals

            bull Do You Have Capacity

            bull Do You Have the Commitment

            Take a Self-Assessment (Selfie)

            bull What does your company do

            bull When was your company established

            bull What is your financial picture

            bull Who are your customers

            bull What problems do you solve for them

            bull What do you do for them that your competition does not

            And If I Am Ready for Government Opportunities Where Do I Start

            Get Registered SAMgov

            bull What is SAM

            bull Why Register

            bull Who Registers

            bull Get Registered

            Your local PTAC advisor can assist you with this

            Get Registered D-U-N-S Number

            bull Confirm Business D-U-N-S NumberVisit httpswwwdnbcomduns-numberlookuphtml

            bull What is a DUNS number unique 9-digit number

            bull No DUNS number request one

            Your local PTAC advisor can assist you with obtaining a DUNS number

            Get Registered D-U-N-S Cont

            When requesting a D-U-N-S number make sure to hellip

            bull Provide your legal business name

            bull Verify with MT SOS

            bull Provide any DBA (doing business as) ldquoTradestylerdquo

            bull 24-48 hours wait time

            ldquoThe devil is in the detailshelliprdquo

            Your local PTAC advisor can assist you with obtaining a DUNS number

            Get Registered NAICS Codes

            Research your NAICS Codes

            bull NAICS-North American Industrial Classification System

            bull Companies Can Have More Than One NAICS Code

            bull Federal Solicitations

            Your local PTAC advisor can assist you with this

            Get Registered PSC (Codes)

            Research your Product Service Codes

            bull PSC Coding System

            bull Describes Products Services and Research and Development Purchased by the Federal Government

            bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

            Your local PTAC advisor can assist you with this

            Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

            Your local PTAC advisor can assist you with this

            Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

            Your local PTAC advisor can assist you with this

            Get Registered PSC Search

            Keyword

            Category

            Get Registered Prepare to Create an SBA Profile

            bull Create SBA Profile

            bull Keywords

            bull Write a short capabilities narrative

            Your local PTAC advisor can assist you with this

            Get Registered Past Performance References

            bull Federal

            bull Prime or Sub Contractor

            bull No Federal or Local

            bull No Past Performance

            Your local PTAC advisor can assist you with this

            Get Registered Completed Basic Stepsbull Now that you havehellip

            Your DUNS Number

            Yoursquove selected a primary NAICS and PSC Codes

            Yoursquove selected Keywords to describe your business

            Yoursquove created your capabilities narrative and Referencehellip

            bull Additional Business Information

            Entity Taxpayer Information

            Date Business Started

            Banking Information

            Yoursquore ready to begin the SAM registration process

            Get Registered Create a Logingov Acct

            Logingov

            Visit httpssamgovSAMpagespublicindexjsf

            bull Email address

            bull logingov

            bull Confirm

            bull Create

            bull Secondary authentication method

            Email address and password you create

            for your logingov account is the same email address and

            password you will use to access your SAMgov and FSDgov

            Get Registered Sign into your SAM Acct

            Register in the System for Award Management (SAM)

            Visit httpssamgovportalSAM

            Select Log In to complete the authentication process

            Sign into your SAM account

            Enter Security Code

            Get Registered Create an Individual Acct

            Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

            Then choose ldquocreate individual accountrdquo

            Get Registered SAM cont

            bull Usage Agreement

            bull Entity Registration

            bull Existing Entity Registrations

            Get Registered SAM cont

            bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

            Your local PTAC advisor can assist you with this

            Get Registered SAM cont

            To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

            and click ldquoSign up for Servicesrdquo

            Get Registered SBA Profile

            bull Creating and Registering an SBA Profile

            bull The purpose of the SBA profile

            bull Dynamic Small Business Search (DSBS)

            bull Keywords

            Your local PTAC advisor can assist you with this

            Get Registered SAM Notarized Letter

            bull SAM Notarized Letter required

            bull Uploaded to fsdgov account Visit wwwfsdgov

            bull Submit Within 30 Days

            bull The information must match SAM

            Your PTAC advisor can help you with this

            New Look of SAMgov on April 26 2021

            New Look of SAMgov Date Filter

            New Look of SAMgov Help and Support Page

            New Look of SAMgov on April 26 2021

            New Look of SAMgov on April 26 2021

            Legacy websites one-stop-shop

            Your local PTAC advisor can assist you with this

            This Photo by Unknown Author is licensed under CC BY-NC-ND

            Introductions to Government Contracting Part 2

            Research

            bull Register Research

            Identify

            Does Government Contracting Fit into your Marketing Strategy

            Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

            bull The investment to win government business is integral to their growth plans

            bull They identified a specific agency whose needs fit their product or service

            Identify

            bull httpwwwusaspendinggov

            bull httpswwwfpdsgov

            bull httpsbetasamgov

            bull wwwfedconnectnet

            Identifywwwusaspendinggov

            Identifywwwusaspendinggov

            Identifywwwfpdsgov

            Identify

            wwwfpdsgov

            Identify

            betasamgov

            Identify - betasamgov

            Identify - betasamgov

            Identify - betasamgov

            Identify

            wwwfedconnectnet

            bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

            Identify ndash Smaller Opportunities

            bull State of Montanahttpsspbmtgov

            Vendors Resources

            bull CitiesCountieshttpsgreatfallsmtnetrfps

            bull Federal Agencieshttpwwwfsusdagovmainhelena

            (Helena Forest Service)

            Start Small

            Identify

            bull Identify target markets

            bull Seek smaller opportunities

            bull Consider subcontracting or finding a small business partner

            Focus

            Team Up

            Federal State and Local

            bull Good Way to Build Past Performance

            bull Proactive Marketing

            bull Establish Trustful Relationships

            Networking Essential

            bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

            Small Business Certifications

            Identify - Subcontracting

            Identify - Subcontracting

            Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

            Dynamic Small Business Search

            23Small Business

            3

            5

            3

            5

            Understand - Small Business Set Asides

            Woman Owned

            Service-Disabled-Veteran Owned

            Small Disadvantaged Business

            HUBZone

            Over $3500 not over $150000

            Understand - Small Business Set Asides

            bull Small Disadvantaged Business (SDB)

            ndash Disadvantaged Business Enterprise (DBE

            ndash 8(a) Program

            bull Woman-Owned Small Business (WOSB)

            bull Economically Disadvantaged WOSB

            bull Veteran-Owned Small Business (VOSB)

            ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

            bull HUBZone

            httpswwwsbagovcontent

            Government Marketing Plan

            Primary Strategies for Marketing to the Government

            bull Demand Generation

            bull Differentiation

            Government Marketing Plan

            7 Ways to Market to the Government

            1 Call potential buyers within federal agencies

            2 Target government field offices in your area

            3 Go to contractor matchmaking events

            4 Look for subcontracting opportunities

            Government Marketing Plan

            7 Ways to Market to the Government

            5 Get help from experts

            6 Network in the business community

            7 Optional Use government wide purchasing vehicles

            Government Marketing Plan

            1 Call potential buyers

            bull Do your homework

            bull Contractingprocurement officer

            bull End user program manager or technical specialist

            bull Establish relationship

            Government Marketing Plan

            2 Target government field offices in your area

            bull Local offices will purchase under $25000

            bull Larger purchases

            bull Take advantage of your proximity

            Government Marketing Plan

            3 Go to matchmaking events put on by agencies and PTACs

            bull Directly meetings

            bull Access to end users

            bull Meet prime contractors

            bull Network

            Government Marketing Plan

            4 Look for subcontracting opportunities

            bull Large Primesbull Find ldquocontract opportunitiesrdquo

            bull SBArsquos All Small Business mentor-proteacutegeacute program

            5 Get help from experts

            bull PTAC

            bull EDOs and SBDCs

            bull GSA

            Government Marketing Plan

            6 Network in the Community

            bull Vendor fairs

            bull Business matchmaking events

            7 Use government-wide purchasing vehicles (Optional)

            bull GSA Multiple Award schedules

            bull Larger market for your goods and services

            Government Marketing Plan ndash 11 Tips

            1 Sources Sought and Request for Information

            2 SBA profile

            3 Capability briefing

            4 Demographic of your market

            5 Agencyrsquos mission

            From Experts on Marketing to Agencies (the Customer)

            Government Marketing Plan ndash 11 Tips

            7 Agencyrsquos job

            8 Understand and communicate

            9 Reach out ndash follow up

            10 Donrsquot lead with standard information

            11 Donrsquot offer to do anything and everything

            From Experts on Marketing to Agencies (the Customer)

            The EndhellipQuestions

            Personal Timely Assistance in Contracting

            with the Government Contracting

            Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

            LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

            Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

            wwwmontanaptacorg

            • Introduction to Government Contracting 101
            • Purpose
            • Workshop Overview
            • Introductions to Government Contracting Part 1
            • What does the government buy
            • The Big Challenge hellip
            • Intro to government contracting
            • Slide 8
            • Readiness Factors to Consider
            • Readiness Factors to Consider
            • Take a Self-Assessment (Selfie)
            • Slide 12
            • Get Registered SAMgov
            • Get Registered D-U-N-S Number
            • Get Registered D-U-N-S Cont
            • Get Registered NAICS Codes
            • Get Registered PSC (Codes)
            • Get Registered NAICS Search
            • Get Registered PSC Search
            • Get Registered Prepare to Create an SBA Profile
            • Get Registered Past Performance References
            • Get Registered Completed Basic Steps
            • Get Registered Create a Logingov Acct
            • Get Registered Sign into your SAM Acct
            • Get Registered Create an Individual Acct
            • Get Registered SAM cont
            • Get Registered SAM cont
            • Get Registered SAM cont
            • Get Registered SBA Profile
            • Get Registered SAM Notarized Letter
            • New Look of SAMgov on April 26 2021
            • New Look of SAMgov Date Filter
            • New Look of SAMgov Help and Support Page
            • New Look of SAMgov on April 26 2021
            • New Look of SAMgov on April 26 2021
            • Legacy websites one-stop-shop
            • Slide 37
            • Research
            • Identify
            • Identify
            • Identify
            • Identify
            • Identify
            • Identify
            • Identify
            • Identify - betasamgov
            • Identify - betasamgov
            • Identify - betasamgov
            • Identify
            • Identify ndash Smaller Opportunities
            • Identify
            • Identify - Subcontracting
            • Identify - Subcontracting
            • Dynamic Small Business Search
            • Understand - Small Business Set Asides
            • Understand - Small Business Set Asides
            • Government Marketing Plan
            • Government Marketing Plan
            • Government Marketing Plan
            • Government Marketing Plan
            • Government Marketing Plan
            • Government Marketing Plan
            • Government Marketing Plan
            • Government Marketing Plan
            • Government Marketing Plan ndash 11 Tips
            • Government Marketing Plan ndash 11 Tips
            • The EndhellipQuestions
            • Slide 68

              Intro to government contracting

              Readiness Factors to Consider

              bull Do You have an Established Business

              bull Do You Have a Record of Performance

              bull Do You Have the ResourcesWorking Capital

              bull Do You Have the Financial Capability

              Readiness Factors to Consider

              bull Do You Have a Clear Focus

              bull Do You Have Realistic Goals

              bull Do You Have Capacity

              bull Do You Have the Commitment

              Take a Self-Assessment (Selfie)

              bull What does your company do

              bull When was your company established

              bull What is your financial picture

              bull Who are your customers

              bull What problems do you solve for them

              bull What do you do for them that your competition does not

              And If I Am Ready for Government Opportunities Where Do I Start

              Get Registered SAMgov

              bull What is SAM

              bull Why Register

              bull Who Registers

              bull Get Registered

              Your local PTAC advisor can assist you with this

              Get Registered D-U-N-S Number

              bull Confirm Business D-U-N-S NumberVisit httpswwwdnbcomduns-numberlookuphtml

              bull What is a DUNS number unique 9-digit number

              bull No DUNS number request one

              Your local PTAC advisor can assist you with obtaining a DUNS number

              Get Registered D-U-N-S Cont

              When requesting a D-U-N-S number make sure to hellip

              bull Provide your legal business name

              bull Verify with MT SOS

              bull Provide any DBA (doing business as) ldquoTradestylerdquo

              bull 24-48 hours wait time

              ldquoThe devil is in the detailshelliprdquo

              Your local PTAC advisor can assist you with obtaining a DUNS number

              Get Registered NAICS Codes

              Research your NAICS Codes

              bull NAICS-North American Industrial Classification System

              bull Companies Can Have More Than One NAICS Code

              bull Federal Solicitations

              Your local PTAC advisor can assist you with this

              Get Registered PSC (Codes)

              Research your Product Service Codes

              bull PSC Coding System

              bull Describes Products Services and Research and Development Purchased by the Federal Government

              bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

              Your local PTAC advisor can assist you with this

              Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

              Your local PTAC advisor can assist you with this

              Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

              Your local PTAC advisor can assist you with this

              Get Registered PSC Search

              Keyword

              Category

              Get Registered Prepare to Create an SBA Profile

              bull Create SBA Profile

              bull Keywords

              bull Write a short capabilities narrative

              Your local PTAC advisor can assist you with this

              Get Registered Past Performance References

              bull Federal

              bull Prime or Sub Contractor

              bull No Federal or Local

              bull No Past Performance

              Your local PTAC advisor can assist you with this

              Get Registered Completed Basic Stepsbull Now that you havehellip

              Your DUNS Number

              Yoursquove selected a primary NAICS and PSC Codes

              Yoursquove selected Keywords to describe your business

              Yoursquove created your capabilities narrative and Referencehellip

              bull Additional Business Information

              Entity Taxpayer Information

              Date Business Started

              Banking Information

              Yoursquore ready to begin the SAM registration process

              Get Registered Create a Logingov Acct

              Logingov

              Visit httpssamgovSAMpagespublicindexjsf

              bull Email address

              bull logingov

              bull Confirm

              bull Create

              bull Secondary authentication method

              Email address and password you create

              for your logingov account is the same email address and

              password you will use to access your SAMgov and FSDgov

              Get Registered Sign into your SAM Acct

              Register in the System for Award Management (SAM)

              Visit httpssamgovportalSAM

              Select Log In to complete the authentication process

              Sign into your SAM account

              Enter Security Code

              Get Registered Create an Individual Acct

              Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

              Then choose ldquocreate individual accountrdquo

              Get Registered SAM cont

              bull Usage Agreement

              bull Entity Registration

              bull Existing Entity Registrations

              Get Registered SAM cont

              bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

              Your local PTAC advisor can assist you with this

              Get Registered SAM cont

              To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

              and click ldquoSign up for Servicesrdquo

              Get Registered SBA Profile

              bull Creating and Registering an SBA Profile

              bull The purpose of the SBA profile

              bull Dynamic Small Business Search (DSBS)

              bull Keywords

              Your local PTAC advisor can assist you with this

              Get Registered SAM Notarized Letter

              bull SAM Notarized Letter required

              bull Uploaded to fsdgov account Visit wwwfsdgov

              bull Submit Within 30 Days

              bull The information must match SAM

              Your PTAC advisor can help you with this

              New Look of SAMgov on April 26 2021

              New Look of SAMgov Date Filter

              New Look of SAMgov Help and Support Page

              New Look of SAMgov on April 26 2021

              New Look of SAMgov on April 26 2021

              Legacy websites one-stop-shop

              Your local PTAC advisor can assist you with this

              This Photo by Unknown Author is licensed under CC BY-NC-ND

              Introductions to Government Contracting Part 2

              Research

              bull Register Research

              Identify

              Does Government Contracting Fit into your Marketing Strategy

              Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

              bull The investment to win government business is integral to their growth plans

              bull They identified a specific agency whose needs fit their product or service

              Identify

              bull httpwwwusaspendinggov

              bull httpswwwfpdsgov

              bull httpsbetasamgov

              bull wwwfedconnectnet

              Identifywwwusaspendinggov

              Identifywwwusaspendinggov

              Identifywwwfpdsgov

              Identify

              wwwfpdsgov

              Identify

              betasamgov

              Identify - betasamgov

              Identify - betasamgov

              Identify - betasamgov

              Identify

              wwwfedconnectnet

              bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

              Identify ndash Smaller Opportunities

              bull State of Montanahttpsspbmtgov

              Vendors Resources

              bull CitiesCountieshttpsgreatfallsmtnetrfps

              bull Federal Agencieshttpwwwfsusdagovmainhelena

              (Helena Forest Service)

              Start Small

              Identify

              bull Identify target markets

              bull Seek smaller opportunities

              bull Consider subcontracting or finding a small business partner

              Focus

              Team Up

              Federal State and Local

              bull Good Way to Build Past Performance

              bull Proactive Marketing

              bull Establish Trustful Relationships

              Networking Essential

              bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

              Small Business Certifications

              Identify - Subcontracting

              Identify - Subcontracting

              Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

              Dynamic Small Business Search

              23Small Business

              3

              5

              3

              5

              Understand - Small Business Set Asides

              Woman Owned

              Service-Disabled-Veteran Owned

              Small Disadvantaged Business

              HUBZone

              Over $3500 not over $150000

              Understand - Small Business Set Asides

              bull Small Disadvantaged Business (SDB)

              ndash Disadvantaged Business Enterprise (DBE

              ndash 8(a) Program

              bull Woman-Owned Small Business (WOSB)

              bull Economically Disadvantaged WOSB

              bull Veteran-Owned Small Business (VOSB)

              ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

              bull HUBZone

              httpswwwsbagovcontent

              Government Marketing Plan

              Primary Strategies for Marketing to the Government

              bull Demand Generation

              bull Differentiation

              Government Marketing Plan

              7 Ways to Market to the Government

              1 Call potential buyers within federal agencies

              2 Target government field offices in your area

              3 Go to contractor matchmaking events

              4 Look for subcontracting opportunities

              Government Marketing Plan

              7 Ways to Market to the Government

              5 Get help from experts

              6 Network in the business community

              7 Optional Use government wide purchasing vehicles

              Government Marketing Plan

              1 Call potential buyers

              bull Do your homework

              bull Contractingprocurement officer

              bull End user program manager or technical specialist

              bull Establish relationship

              Government Marketing Plan

              2 Target government field offices in your area

              bull Local offices will purchase under $25000

              bull Larger purchases

              bull Take advantage of your proximity

              Government Marketing Plan

              3 Go to matchmaking events put on by agencies and PTACs

              bull Directly meetings

              bull Access to end users

              bull Meet prime contractors

              bull Network

              Government Marketing Plan

              4 Look for subcontracting opportunities

              bull Large Primesbull Find ldquocontract opportunitiesrdquo

              bull SBArsquos All Small Business mentor-proteacutegeacute program

              5 Get help from experts

              bull PTAC

              bull EDOs and SBDCs

              bull GSA

              Government Marketing Plan

              6 Network in the Community

              bull Vendor fairs

              bull Business matchmaking events

              7 Use government-wide purchasing vehicles (Optional)

              bull GSA Multiple Award schedules

              bull Larger market for your goods and services

              Government Marketing Plan ndash 11 Tips

              1 Sources Sought and Request for Information

              2 SBA profile

              3 Capability briefing

              4 Demographic of your market

              5 Agencyrsquos mission

              From Experts on Marketing to Agencies (the Customer)

              Government Marketing Plan ndash 11 Tips

              7 Agencyrsquos job

              8 Understand and communicate

              9 Reach out ndash follow up

              10 Donrsquot lead with standard information

              11 Donrsquot offer to do anything and everything

              From Experts on Marketing to Agencies (the Customer)

              The EndhellipQuestions

              Personal Timely Assistance in Contracting

              with the Government Contracting

              Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

              LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

              Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

              wwwmontanaptacorg

              • Introduction to Government Contracting 101
              • Purpose
              • Workshop Overview
              • Introductions to Government Contracting Part 1
              • What does the government buy
              • The Big Challenge hellip
              • Intro to government contracting
              • Slide 8
              • Readiness Factors to Consider
              • Readiness Factors to Consider
              • Take a Self-Assessment (Selfie)
              • Slide 12
              • Get Registered SAMgov
              • Get Registered D-U-N-S Number
              • Get Registered D-U-N-S Cont
              • Get Registered NAICS Codes
              • Get Registered PSC (Codes)
              • Get Registered NAICS Search
              • Get Registered PSC Search
              • Get Registered Prepare to Create an SBA Profile
              • Get Registered Past Performance References
              • Get Registered Completed Basic Steps
              • Get Registered Create a Logingov Acct
              • Get Registered Sign into your SAM Acct
              • Get Registered Create an Individual Acct
              • Get Registered SAM cont
              • Get Registered SAM cont
              • Get Registered SAM cont
              • Get Registered SBA Profile
              • Get Registered SAM Notarized Letter
              • New Look of SAMgov on April 26 2021
              • New Look of SAMgov Date Filter
              • New Look of SAMgov Help and Support Page
              • New Look of SAMgov on April 26 2021
              • New Look of SAMgov on April 26 2021
              • Legacy websites one-stop-shop
              • Slide 37
              • Research
              • Identify
              • Identify
              • Identify
              • Identify
              • Identify
              • Identify
              • Identify
              • Identify - betasamgov
              • Identify - betasamgov
              • Identify - betasamgov
              • Identify
              • Identify ndash Smaller Opportunities
              • Identify
              • Identify - Subcontracting
              • Identify - Subcontracting
              • Dynamic Small Business Search
              • Understand - Small Business Set Asides
              • Understand - Small Business Set Asides
              • Government Marketing Plan
              • Government Marketing Plan
              • Government Marketing Plan
              • Government Marketing Plan
              • Government Marketing Plan
              • Government Marketing Plan
              • Government Marketing Plan
              • Government Marketing Plan
              • Government Marketing Plan ndash 11 Tips
              • Government Marketing Plan ndash 11 Tips
              • The EndhellipQuestions
              • Slide 68

                Readiness Factors to Consider

                bull Do You have an Established Business

                bull Do You Have a Record of Performance

                bull Do You Have the ResourcesWorking Capital

                bull Do You Have the Financial Capability

                Readiness Factors to Consider

                bull Do You Have a Clear Focus

                bull Do You Have Realistic Goals

                bull Do You Have Capacity

                bull Do You Have the Commitment

                Take a Self-Assessment (Selfie)

                bull What does your company do

                bull When was your company established

                bull What is your financial picture

                bull Who are your customers

                bull What problems do you solve for them

                bull What do you do for them that your competition does not

                And If I Am Ready for Government Opportunities Where Do I Start

                Get Registered SAMgov

                bull What is SAM

                bull Why Register

                bull Who Registers

                bull Get Registered

                Your local PTAC advisor can assist you with this

                Get Registered D-U-N-S Number

                bull Confirm Business D-U-N-S NumberVisit httpswwwdnbcomduns-numberlookuphtml

                bull What is a DUNS number unique 9-digit number

                bull No DUNS number request one

                Your local PTAC advisor can assist you with obtaining a DUNS number

                Get Registered D-U-N-S Cont

                When requesting a D-U-N-S number make sure to hellip

                bull Provide your legal business name

                bull Verify with MT SOS

                bull Provide any DBA (doing business as) ldquoTradestylerdquo

                bull 24-48 hours wait time

                ldquoThe devil is in the detailshelliprdquo

                Your local PTAC advisor can assist you with obtaining a DUNS number

                Get Registered NAICS Codes

                Research your NAICS Codes

                bull NAICS-North American Industrial Classification System

                bull Companies Can Have More Than One NAICS Code

                bull Federal Solicitations

                Your local PTAC advisor can assist you with this

                Get Registered PSC (Codes)

                Research your Product Service Codes

                bull PSC Coding System

                bull Describes Products Services and Research and Development Purchased by the Federal Government

                bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

                Your local PTAC advisor can assist you with this

                Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

                Your local PTAC advisor can assist you with this

                Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

                Your local PTAC advisor can assist you with this

                Get Registered PSC Search

                Keyword

                Category

                Get Registered Prepare to Create an SBA Profile

                bull Create SBA Profile

                bull Keywords

                bull Write a short capabilities narrative

                Your local PTAC advisor can assist you with this

                Get Registered Past Performance References

                bull Federal

                bull Prime or Sub Contractor

                bull No Federal or Local

                bull No Past Performance

                Your local PTAC advisor can assist you with this

                Get Registered Completed Basic Stepsbull Now that you havehellip

                Your DUNS Number

                Yoursquove selected a primary NAICS and PSC Codes

                Yoursquove selected Keywords to describe your business

                Yoursquove created your capabilities narrative and Referencehellip

                bull Additional Business Information

                Entity Taxpayer Information

                Date Business Started

                Banking Information

                Yoursquore ready to begin the SAM registration process

                Get Registered Create a Logingov Acct

                Logingov

                Visit httpssamgovSAMpagespublicindexjsf

                bull Email address

                bull logingov

                bull Confirm

                bull Create

                bull Secondary authentication method

                Email address and password you create

                for your logingov account is the same email address and

                password you will use to access your SAMgov and FSDgov

                Get Registered Sign into your SAM Acct

                Register in the System for Award Management (SAM)

                Visit httpssamgovportalSAM

                Select Log In to complete the authentication process

                Sign into your SAM account

                Enter Security Code

                Get Registered Create an Individual Acct

                Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

                Then choose ldquocreate individual accountrdquo

                Get Registered SAM cont

                bull Usage Agreement

                bull Entity Registration

                bull Existing Entity Registrations

                Get Registered SAM cont

                bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

                Your local PTAC advisor can assist you with this

                Get Registered SAM cont

                To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

                and click ldquoSign up for Servicesrdquo

                Get Registered SBA Profile

                bull Creating and Registering an SBA Profile

                bull The purpose of the SBA profile

                bull Dynamic Small Business Search (DSBS)

                bull Keywords

                Your local PTAC advisor can assist you with this

                Get Registered SAM Notarized Letter

                bull SAM Notarized Letter required

                bull Uploaded to fsdgov account Visit wwwfsdgov

                bull Submit Within 30 Days

                bull The information must match SAM

                Your PTAC advisor can help you with this

                New Look of SAMgov on April 26 2021

                New Look of SAMgov Date Filter

                New Look of SAMgov Help and Support Page

                New Look of SAMgov on April 26 2021

                New Look of SAMgov on April 26 2021

                Legacy websites one-stop-shop

                Your local PTAC advisor can assist you with this

                This Photo by Unknown Author is licensed under CC BY-NC-ND

                Introductions to Government Contracting Part 2

                Research

                bull Register Research

                Identify

                Does Government Contracting Fit into your Marketing Strategy

                Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                bull The investment to win government business is integral to their growth plans

                bull They identified a specific agency whose needs fit their product or service

                Identify

                bull httpwwwusaspendinggov

                bull httpswwwfpdsgov

                bull httpsbetasamgov

                bull wwwfedconnectnet

                Identifywwwusaspendinggov

                Identifywwwusaspendinggov

                Identifywwwfpdsgov

                Identify

                wwwfpdsgov

                Identify

                betasamgov

                Identify - betasamgov

                Identify - betasamgov

                Identify - betasamgov

                Identify

                wwwfedconnectnet

                bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                Identify ndash Smaller Opportunities

                bull State of Montanahttpsspbmtgov

                Vendors Resources

                bull CitiesCountieshttpsgreatfallsmtnetrfps

                bull Federal Agencieshttpwwwfsusdagovmainhelena

                (Helena Forest Service)

                Start Small

                Identify

                bull Identify target markets

                bull Seek smaller opportunities

                bull Consider subcontracting or finding a small business partner

                Focus

                Team Up

                Federal State and Local

                bull Good Way to Build Past Performance

                bull Proactive Marketing

                bull Establish Trustful Relationships

                Networking Essential

                bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                Small Business Certifications

                Identify - Subcontracting

                Identify - Subcontracting

                Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                Dynamic Small Business Search

                23Small Business

                3

                5

                3

                5

                Understand - Small Business Set Asides

                Woman Owned

                Service-Disabled-Veteran Owned

                Small Disadvantaged Business

                HUBZone

                Over $3500 not over $150000

                Understand - Small Business Set Asides

                bull Small Disadvantaged Business (SDB)

                ndash Disadvantaged Business Enterprise (DBE

                ndash 8(a) Program

                bull Woman-Owned Small Business (WOSB)

                bull Economically Disadvantaged WOSB

                bull Veteran-Owned Small Business (VOSB)

                ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                bull HUBZone

                httpswwwsbagovcontent

                Government Marketing Plan

                Primary Strategies for Marketing to the Government

                bull Demand Generation

                bull Differentiation

                Government Marketing Plan

                7 Ways to Market to the Government

                1 Call potential buyers within federal agencies

                2 Target government field offices in your area

                3 Go to contractor matchmaking events

                4 Look for subcontracting opportunities

                Government Marketing Plan

                7 Ways to Market to the Government

                5 Get help from experts

                6 Network in the business community

                7 Optional Use government wide purchasing vehicles

                Government Marketing Plan

                1 Call potential buyers

                bull Do your homework

                bull Contractingprocurement officer

                bull End user program manager or technical specialist

                bull Establish relationship

                Government Marketing Plan

                2 Target government field offices in your area

                bull Local offices will purchase under $25000

                bull Larger purchases

                bull Take advantage of your proximity

                Government Marketing Plan

                3 Go to matchmaking events put on by agencies and PTACs

                bull Directly meetings

                bull Access to end users

                bull Meet prime contractors

                bull Network

                Government Marketing Plan

                4 Look for subcontracting opportunities

                bull Large Primesbull Find ldquocontract opportunitiesrdquo

                bull SBArsquos All Small Business mentor-proteacutegeacute program

                5 Get help from experts

                bull PTAC

                bull EDOs and SBDCs

                bull GSA

                Government Marketing Plan

                6 Network in the Community

                bull Vendor fairs

                bull Business matchmaking events

                7 Use government-wide purchasing vehicles (Optional)

                bull GSA Multiple Award schedules

                bull Larger market for your goods and services

                Government Marketing Plan ndash 11 Tips

                1 Sources Sought and Request for Information

                2 SBA profile

                3 Capability briefing

                4 Demographic of your market

                5 Agencyrsquos mission

                From Experts on Marketing to Agencies (the Customer)

                Government Marketing Plan ndash 11 Tips

                7 Agencyrsquos job

                8 Understand and communicate

                9 Reach out ndash follow up

                10 Donrsquot lead with standard information

                11 Donrsquot offer to do anything and everything

                From Experts on Marketing to Agencies (the Customer)

                The EndhellipQuestions

                Personal Timely Assistance in Contracting

                with the Government Contracting

                Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                wwwmontanaptacorg

                • Introduction to Government Contracting 101
                • Purpose
                • Workshop Overview
                • Introductions to Government Contracting Part 1
                • What does the government buy
                • The Big Challenge hellip
                • Intro to government contracting
                • Slide 8
                • Readiness Factors to Consider
                • Readiness Factors to Consider
                • Take a Self-Assessment (Selfie)
                • Slide 12
                • Get Registered SAMgov
                • Get Registered D-U-N-S Number
                • Get Registered D-U-N-S Cont
                • Get Registered NAICS Codes
                • Get Registered PSC (Codes)
                • Get Registered NAICS Search
                • Get Registered PSC Search
                • Get Registered Prepare to Create an SBA Profile
                • Get Registered Past Performance References
                • Get Registered Completed Basic Steps
                • Get Registered Create a Logingov Acct
                • Get Registered Sign into your SAM Acct
                • Get Registered Create an Individual Acct
                • Get Registered SAM cont
                • Get Registered SAM cont
                • Get Registered SAM cont
                • Get Registered SBA Profile
                • Get Registered SAM Notarized Letter
                • New Look of SAMgov on April 26 2021
                • New Look of SAMgov Date Filter
                • New Look of SAMgov Help and Support Page
                • New Look of SAMgov on April 26 2021
                • New Look of SAMgov on April 26 2021
                • Legacy websites one-stop-shop
                • Slide 37
                • Research
                • Identify
                • Identify
                • Identify
                • Identify
                • Identify
                • Identify
                • Identify
                • Identify - betasamgov
                • Identify - betasamgov
                • Identify - betasamgov
                • Identify
                • Identify ndash Smaller Opportunities
                • Identify
                • Identify - Subcontracting
                • Identify - Subcontracting
                • Dynamic Small Business Search
                • Understand - Small Business Set Asides
                • Understand - Small Business Set Asides
                • Government Marketing Plan
                • Government Marketing Plan
                • Government Marketing Plan
                • Government Marketing Plan
                • Government Marketing Plan
                • Government Marketing Plan
                • Government Marketing Plan
                • Government Marketing Plan
                • Government Marketing Plan ndash 11 Tips
                • Government Marketing Plan ndash 11 Tips
                • The EndhellipQuestions
                • Slide 68

                  Readiness Factors to Consider

                  bull Do You Have a Clear Focus

                  bull Do You Have Realistic Goals

                  bull Do You Have Capacity

                  bull Do You Have the Commitment

                  Take a Self-Assessment (Selfie)

                  bull What does your company do

                  bull When was your company established

                  bull What is your financial picture

                  bull Who are your customers

                  bull What problems do you solve for them

                  bull What do you do for them that your competition does not

                  And If I Am Ready for Government Opportunities Where Do I Start

                  Get Registered SAMgov

                  bull What is SAM

                  bull Why Register

                  bull Who Registers

                  bull Get Registered

                  Your local PTAC advisor can assist you with this

                  Get Registered D-U-N-S Number

                  bull Confirm Business D-U-N-S NumberVisit httpswwwdnbcomduns-numberlookuphtml

                  bull What is a DUNS number unique 9-digit number

                  bull No DUNS number request one

                  Your local PTAC advisor can assist you with obtaining a DUNS number

                  Get Registered D-U-N-S Cont

                  When requesting a D-U-N-S number make sure to hellip

                  bull Provide your legal business name

                  bull Verify with MT SOS

                  bull Provide any DBA (doing business as) ldquoTradestylerdquo

                  bull 24-48 hours wait time

                  ldquoThe devil is in the detailshelliprdquo

                  Your local PTAC advisor can assist you with obtaining a DUNS number

                  Get Registered NAICS Codes

                  Research your NAICS Codes

                  bull NAICS-North American Industrial Classification System

                  bull Companies Can Have More Than One NAICS Code

                  bull Federal Solicitations

                  Your local PTAC advisor can assist you with this

                  Get Registered PSC (Codes)

                  Research your Product Service Codes

                  bull PSC Coding System

                  bull Describes Products Services and Research and Development Purchased by the Federal Government

                  bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

                  Your local PTAC advisor can assist you with this

                  Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

                  Your local PTAC advisor can assist you with this

                  Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

                  Your local PTAC advisor can assist you with this

                  Get Registered PSC Search

                  Keyword

                  Category

                  Get Registered Prepare to Create an SBA Profile

                  bull Create SBA Profile

                  bull Keywords

                  bull Write a short capabilities narrative

                  Your local PTAC advisor can assist you with this

                  Get Registered Past Performance References

                  bull Federal

                  bull Prime or Sub Contractor

                  bull No Federal or Local

                  bull No Past Performance

                  Your local PTAC advisor can assist you with this

                  Get Registered Completed Basic Stepsbull Now that you havehellip

                  Your DUNS Number

                  Yoursquove selected a primary NAICS and PSC Codes

                  Yoursquove selected Keywords to describe your business

                  Yoursquove created your capabilities narrative and Referencehellip

                  bull Additional Business Information

                  Entity Taxpayer Information

                  Date Business Started

                  Banking Information

                  Yoursquore ready to begin the SAM registration process

                  Get Registered Create a Logingov Acct

                  Logingov

                  Visit httpssamgovSAMpagespublicindexjsf

                  bull Email address

                  bull logingov

                  bull Confirm

                  bull Create

                  bull Secondary authentication method

                  Email address and password you create

                  for your logingov account is the same email address and

                  password you will use to access your SAMgov and FSDgov

                  Get Registered Sign into your SAM Acct

                  Register in the System for Award Management (SAM)

                  Visit httpssamgovportalSAM

                  Select Log In to complete the authentication process

                  Sign into your SAM account

                  Enter Security Code

                  Get Registered Create an Individual Acct

                  Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

                  Then choose ldquocreate individual accountrdquo

                  Get Registered SAM cont

                  bull Usage Agreement

                  bull Entity Registration

                  bull Existing Entity Registrations

                  Get Registered SAM cont

                  bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

                  Your local PTAC advisor can assist you with this

                  Get Registered SAM cont

                  To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

                  and click ldquoSign up for Servicesrdquo

                  Get Registered SBA Profile

                  bull Creating and Registering an SBA Profile

                  bull The purpose of the SBA profile

                  bull Dynamic Small Business Search (DSBS)

                  bull Keywords

                  Your local PTAC advisor can assist you with this

                  Get Registered SAM Notarized Letter

                  bull SAM Notarized Letter required

                  bull Uploaded to fsdgov account Visit wwwfsdgov

                  bull Submit Within 30 Days

                  bull The information must match SAM

                  Your PTAC advisor can help you with this

                  New Look of SAMgov on April 26 2021

                  New Look of SAMgov Date Filter

                  New Look of SAMgov Help and Support Page

                  New Look of SAMgov on April 26 2021

                  New Look of SAMgov on April 26 2021

                  Legacy websites one-stop-shop

                  Your local PTAC advisor can assist you with this

                  This Photo by Unknown Author is licensed under CC BY-NC-ND

                  Introductions to Government Contracting Part 2

                  Research

                  bull Register Research

                  Identify

                  Does Government Contracting Fit into your Marketing Strategy

                  Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                  bull The investment to win government business is integral to their growth plans

                  bull They identified a specific agency whose needs fit their product or service

                  Identify

                  bull httpwwwusaspendinggov

                  bull httpswwwfpdsgov

                  bull httpsbetasamgov

                  bull wwwfedconnectnet

                  Identifywwwusaspendinggov

                  Identifywwwusaspendinggov

                  Identifywwwfpdsgov

                  Identify

                  wwwfpdsgov

                  Identify

                  betasamgov

                  Identify - betasamgov

                  Identify - betasamgov

                  Identify - betasamgov

                  Identify

                  wwwfedconnectnet

                  bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                  Identify ndash Smaller Opportunities

                  bull State of Montanahttpsspbmtgov

                  Vendors Resources

                  bull CitiesCountieshttpsgreatfallsmtnetrfps

                  bull Federal Agencieshttpwwwfsusdagovmainhelena

                  (Helena Forest Service)

                  Start Small

                  Identify

                  bull Identify target markets

                  bull Seek smaller opportunities

                  bull Consider subcontracting or finding a small business partner

                  Focus

                  Team Up

                  Federal State and Local

                  bull Good Way to Build Past Performance

                  bull Proactive Marketing

                  bull Establish Trustful Relationships

                  Networking Essential

                  bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                  Small Business Certifications

                  Identify - Subcontracting

                  Identify - Subcontracting

                  Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                  Dynamic Small Business Search

                  23Small Business

                  3

                  5

                  3

                  5

                  Understand - Small Business Set Asides

                  Woman Owned

                  Service-Disabled-Veteran Owned

                  Small Disadvantaged Business

                  HUBZone

                  Over $3500 not over $150000

                  Understand - Small Business Set Asides

                  bull Small Disadvantaged Business (SDB)

                  ndash Disadvantaged Business Enterprise (DBE

                  ndash 8(a) Program

                  bull Woman-Owned Small Business (WOSB)

                  bull Economically Disadvantaged WOSB

                  bull Veteran-Owned Small Business (VOSB)

                  ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                  bull HUBZone

                  httpswwwsbagovcontent

                  Government Marketing Plan

                  Primary Strategies for Marketing to the Government

                  bull Demand Generation

                  bull Differentiation

                  Government Marketing Plan

                  7 Ways to Market to the Government

                  1 Call potential buyers within federal agencies

                  2 Target government field offices in your area

                  3 Go to contractor matchmaking events

                  4 Look for subcontracting opportunities

                  Government Marketing Plan

                  7 Ways to Market to the Government

                  5 Get help from experts

                  6 Network in the business community

                  7 Optional Use government wide purchasing vehicles

                  Government Marketing Plan

                  1 Call potential buyers

                  bull Do your homework

                  bull Contractingprocurement officer

                  bull End user program manager or technical specialist

                  bull Establish relationship

                  Government Marketing Plan

                  2 Target government field offices in your area

                  bull Local offices will purchase under $25000

                  bull Larger purchases

                  bull Take advantage of your proximity

                  Government Marketing Plan

                  3 Go to matchmaking events put on by agencies and PTACs

                  bull Directly meetings

                  bull Access to end users

                  bull Meet prime contractors

                  bull Network

                  Government Marketing Plan

                  4 Look for subcontracting opportunities

                  bull Large Primesbull Find ldquocontract opportunitiesrdquo

                  bull SBArsquos All Small Business mentor-proteacutegeacute program

                  5 Get help from experts

                  bull PTAC

                  bull EDOs and SBDCs

                  bull GSA

                  Government Marketing Plan

                  6 Network in the Community

                  bull Vendor fairs

                  bull Business matchmaking events

                  7 Use government-wide purchasing vehicles (Optional)

                  bull GSA Multiple Award schedules

                  bull Larger market for your goods and services

                  Government Marketing Plan ndash 11 Tips

                  1 Sources Sought and Request for Information

                  2 SBA profile

                  3 Capability briefing

                  4 Demographic of your market

                  5 Agencyrsquos mission

                  From Experts on Marketing to Agencies (the Customer)

                  Government Marketing Plan ndash 11 Tips

                  7 Agencyrsquos job

                  8 Understand and communicate

                  9 Reach out ndash follow up

                  10 Donrsquot lead with standard information

                  11 Donrsquot offer to do anything and everything

                  From Experts on Marketing to Agencies (the Customer)

                  The EndhellipQuestions

                  Personal Timely Assistance in Contracting

                  with the Government Contracting

                  Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                  LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                  Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                  wwwmontanaptacorg

                  • Introduction to Government Contracting 101
                  • Purpose
                  • Workshop Overview
                  • Introductions to Government Contracting Part 1
                  • What does the government buy
                  • The Big Challenge hellip
                  • Intro to government contracting
                  • Slide 8
                  • Readiness Factors to Consider
                  • Readiness Factors to Consider
                  • Take a Self-Assessment (Selfie)
                  • Slide 12
                  • Get Registered SAMgov
                  • Get Registered D-U-N-S Number
                  • Get Registered D-U-N-S Cont
                  • Get Registered NAICS Codes
                  • Get Registered PSC (Codes)
                  • Get Registered NAICS Search
                  • Get Registered PSC Search
                  • Get Registered Prepare to Create an SBA Profile
                  • Get Registered Past Performance References
                  • Get Registered Completed Basic Steps
                  • Get Registered Create a Logingov Acct
                  • Get Registered Sign into your SAM Acct
                  • Get Registered Create an Individual Acct
                  • Get Registered SAM cont
                  • Get Registered SAM cont
                  • Get Registered SAM cont
                  • Get Registered SBA Profile
                  • Get Registered SAM Notarized Letter
                  • New Look of SAMgov on April 26 2021
                  • New Look of SAMgov Date Filter
                  • New Look of SAMgov Help and Support Page
                  • New Look of SAMgov on April 26 2021
                  • New Look of SAMgov on April 26 2021
                  • Legacy websites one-stop-shop
                  • Slide 37
                  • Research
                  • Identify
                  • Identify
                  • Identify
                  • Identify
                  • Identify
                  • Identify
                  • Identify
                  • Identify - betasamgov
                  • Identify - betasamgov
                  • Identify - betasamgov
                  • Identify
                  • Identify ndash Smaller Opportunities
                  • Identify
                  • Identify - Subcontracting
                  • Identify - Subcontracting
                  • Dynamic Small Business Search
                  • Understand - Small Business Set Asides
                  • Understand - Small Business Set Asides
                  • Government Marketing Plan
                  • Government Marketing Plan
                  • Government Marketing Plan
                  • Government Marketing Plan
                  • Government Marketing Plan
                  • Government Marketing Plan
                  • Government Marketing Plan
                  • Government Marketing Plan
                  • Government Marketing Plan ndash 11 Tips
                  • Government Marketing Plan ndash 11 Tips
                  • The EndhellipQuestions
                  • Slide 68

                    Take a Self-Assessment (Selfie)

                    bull What does your company do

                    bull When was your company established

                    bull What is your financial picture

                    bull Who are your customers

                    bull What problems do you solve for them

                    bull What do you do for them that your competition does not

                    And If I Am Ready for Government Opportunities Where Do I Start

                    Get Registered SAMgov

                    bull What is SAM

                    bull Why Register

                    bull Who Registers

                    bull Get Registered

                    Your local PTAC advisor can assist you with this

                    Get Registered D-U-N-S Number

                    bull Confirm Business D-U-N-S NumberVisit httpswwwdnbcomduns-numberlookuphtml

                    bull What is a DUNS number unique 9-digit number

                    bull No DUNS number request one

                    Your local PTAC advisor can assist you with obtaining a DUNS number

                    Get Registered D-U-N-S Cont

                    When requesting a D-U-N-S number make sure to hellip

                    bull Provide your legal business name

                    bull Verify with MT SOS

                    bull Provide any DBA (doing business as) ldquoTradestylerdquo

                    bull 24-48 hours wait time

                    ldquoThe devil is in the detailshelliprdquo

                    Your local PTAC advisor can assist you with obtaining a DUNS number

                    Get Registered NAICS Codes

                    Research your NAICS Codes

                    bull NAICS-North American Industrial Classification System

                    bull Companies Can Have More Than One NAICS Code

                    bull Federal Solicitations

                    Your local PTAC advisor can assist you with this

                    Get Registered PSC (Codes)

                    Research your Product Service Codes

                    bull PSC Coding System

                    bull Describes Products Services and Research and Development Purchased by the Federal Government

                    bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

                    Your local PTAC advisor can assist you with this

                    Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

                    Your local PTAC advisor can assist you with this

                    Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

                    Your local PTAC advisor can assist you with this

                    Get Registered PSC Search

                    Keyword

                    Category

                    Get Registered Prepare to Create an SBA Profile

                    bull Create SBA Profile

                    bull Keywords

                    bull Write a short capabilities narrative

                    Your local PTAC advisor can assist you with this

                    Get Registered Past Performance References

                    bull Federal

                    bull Prime or Sub Contractor

                    bull No Federal or Local

                    bull No Past Performance

                    Your local PTAC advisor can assist you with this

                    Get Registered Completed Basic Stepsbull Now that you havehellip

                    Your DUNS Number

                    Yoursquove selected a primary NAICS and PSC Codes

                    Yoursquove selected Keywords to describe your business

                    Yoursquove created your capabilities narrative and Referencehellip

                    bull Additional Business Information

                    Entity Taxpayer Information

                    Date Business Started

                    Banking Information

                    Yoursquore ready to begin the SAM registration process

                    Get Registered Create a Logingov Acct

                    Logingov

                    Visit httpssamgovSAMpagespublicindexjsf

                    bull Email address

                    bull logingov

                    bull Confirm

                    bull Create

                    bull Secondary authentication method

                    Email address and password you create

                    for your logingov account is the same email address and

                    password you will use to access your SAMgov and FSDgov

                    Get Registered Sign into your SAM Acct

                    Register in the System for Award Management (SAM)

                    Visit httpssamgovportalSAM

                    Select Log In to complete the authentication process

                    Sign into your SAM account

                    Enter Security Code

                    Get Registered Create an Individual Acct

                    Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

                    Then choose ldquocreate individual accountrdquo

                    Get Registered SAM cont

                    bull Usage Agreement

                    bull Entity Registration

                    bull Existing Entity Registrations

                    Get Registered SAM cont

                    bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

                    Your local PTAC advisor can assist you with this

                    Get Registered SAM cont

                    To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

                    and click ldquoSign up for Servicesrdquo

                    Get Registered SBA Profile

                    bull Creating and Registering an SBA Profile

                    bull The purpose of the SBA profile

                    bull Dynamic Small Business Search (DSBS)

                    bull Keywords

                    Your local PTAC advisor can assist you with this

                    Get Registered SAM Notarized Letter

                    bull SAM Notarized Letter required

                    bull Uploaded to fsdgov account Visit wwwfsdgov

                    bull Submit Within 30 Days

                    bull The information must match SAM

                    Your PTAC advisor can help you with this

                    New Look of SAMgov on April 26 2021

                    New Look of SAMgov Date Filter

                    New Look of SAMgov Help and Support Page

                    New Look of SAMgov on April 26 2021

                    New Look of SAMgov on April 26 2021

                    Legacy websites one-stop-shop

                    Your local PTAC advisor can assist you with this

                    This Photo by Unknown Author is licensed under CC BY-NC-ND

                    Introductions to Government Contracting Part 2

                    Research

                    bull Register Research

                    Identify

                    Does Government Contracting Fit into your Marketing Strategy

                    Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                    bull The investment to win government business is integral to their growth plans

                    bull They identified a specific agency whose needs fit their product or service

                    Identify

                    bull httpwwwusaspendinggov

                    bull httpswwwfpdsgov

                    bull httpsbetasamgov

                    bull wwwfedconnectnet

                    Identifywwwusaspendinggov

                    Identifywwwusaspendinggov

                    Identifywwwfpdsgov

                    Identify

                    wwwfpdsgov

                    Identify

                    betasamgov

                    Identify - betasamgov

                    Identify - betasamgov

                    Identify - betasamgov

                    Identify

                    wwwfedconnectnet

                    bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                    Identify ndash Smaller Opportunities

                    bull State of Montanahttpsspbmtgov

                    Vendors Resources

                    bull CitiesCountieshttpsgreatfallsmtnetrfps

                    bull Federal Agencieshttpwwwfsusdagovmainhelena

                    (Helena Forest Service)

                    Start Small

                    Identify

                    bull Identify target markets

                    bull Seek smaller opportunities

                    bull Consider subcontracting or finding a small business partner

                    Focus

                    Team Up

                    Federal State and Local

                    bull Good Way to Build Past Performance

                    bull Proactive Marketing

                    bull Establish Trustful Relationships

                    Networking Essential

                    bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                    Small Business Certifications

                    Identify - Subcontracting

                    Identify - Subcontracting

                    Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                    Dynamic Small Business Search

                    23Small Business

                    3

                    5

                    3

                    5

                    Understand - Small Business Set Asides

                    Woman Owned

                    Service-Disabled-Veteran Owned

                    Small Disadvantaged Business

                    HUBZone

                    Over $3500 not over $150000

                    Understand - Small Business Set Asides

                    bull Small Disadvantaged Business (SDB)

                    ndash Disadvantaged Business Enterprise (DBE

                    ndash 8(a) Program

                    bull Woman-Owned Small Business (WOSB)

                    bull Economically Disadvantaged WOSB

                    bull Veteran-Owned Small Business (VOSB)

                    ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                    bull HUBZone

                    httpswwwsbagovcontent

                    Government Marketing Plan

                    Primary Strategies for Marketing to the Government

                    bull Demand Generation

                    bull Differentiation

                    Government Marketing Plan

                    7 Ways to Market to the Government

                    1 Call potential buyers within federal agencies

                    2 Target government field offices in your area

                    3 Go to contractor matchmaking events

                    4 Look for subcontracting opportunities

                    Government Marketing Plan

                    7 Ways to Market to the Government

                    5 Get help from experts

                    6 Network in the business community

                    7 Optional Use government wide purchasing vehicles

                    Government Marketing Plan

                    1 Call potential buyers

                    bull Do your homework

                    bull Contractingprocurement officer

                    bull End user program manager or technical specialist

                    bull Establish relationship

                    Government Marketing Plan

                    2 Target government field offices in your area

                    bull Local offices will purchase under $25000

                    bull Larger purchases

                    bull Take advantage of your proximity

                    Government Marketing Plan

                    3 Go to matchmaking events put on by agencies and PTACs

                    bull Directly meetings

                    bull Access to end users

                    bull Meet prime contractors

                    bull Network

                    Government Marketing Plan

                    4 Look for subcontracting opportunities

                    bull Large Primesbull Find ldquocontract opportunitiesrdquo

                    bull SBArsquos All Small Business mentor-proteacutegeacute program

                    5 Get help from experts

                    bull PTAC

                    bull EDOs and SBDCs

                    bull GSA

                    Government Marketing Plan

                    6 Network in the Community

                    bull Vendor fairs

                    bull Business matchmaking events

                    7 Use government-wide purchasing vehicles (Optional)

                    bull GSA Multiple Award schedules

                    bull Larger market for your goods and services

                    Government Marketing Plan ndash 11 Tips

                    1 Sources Sought and Request for Information

                    2 SBA profile

                    3 Capability briefing

                    4 Demographic of your market

                    5 Agencyrsquos mission

                    From Experts on Marketing to Agencies (the Customer)

                    Government Marketing Plan ndash 11 Tips

                    7 Agencyrsquos job

                    8 Understand and communicate

                    9 Reach out ndash follow up

                    10 Donrsquot lead with standard information

                    11 Donrsquot offer to do anything and everything

                    From Experts on Marketing to Agencies (the Customer)

                    The EndhellipQuestions

                    Personal Timely Assistance in Contracting

                    with the Government Contracting

                    Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                    LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                    Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                    wwwmontanaptacorg

                    • Introduction to Government Contracting 101
                    • Purpose
                    • Workshop Overview
                    • Introductions to Government Contracting Part 1
                    • What does the government buy
                    • The Big Challenge hellip
                    • Intro to government contracting
                    • Slide 8
                    • Readiness Factors to Consider
                    • Readiness Factors to Consider
                    • Take a Self-Assessment (Selfie)
                    • Slide 12
                    • Get Registered SAMgov
                    • Get Registered D-U-N-S Number
                    • Get Registered D-U-N-S Cont
                    • Get Registered NAICS Codes
                    • Get Registered PSC (Codes)
                    • Get Registered NAICS Search
                    • Get Registered PSC Search
                    • Get Registered Prepare to Create an SBA Profile
                    • Get Registered Past Performance References
                    • Get Registered Completed Basic Steps
                    • Get Registered Create a Logingov Acct
                    • Get Registered Sign into your SAM Acct
                    • Get Registered Create an Individual Acct
                    • Get Registered SAM cont
                    • Get Registered SAM cont
                    • Get Registered SAM cont
                    • Get Registered SBA Profile
                    • Get Registered SAM Notarized Letter
                    • New Look of SAMgov on April 26 2021
                    • New Look of SAMgov Date Filter
                    • New Look of SAMgov Help and Support Page
                    • New Look of SAMgov on April 26 2021
                    • New Look of SAMgov on April 26 2021
                    • Legacy websites one-stop-shop
                    • Slide 37
                    • Research
                    • Identify
                    • Identify
                    • Identify
                    • Identify
                    • Identify
                    • Identify
                    • Identify
                    • Identify - betasamgov
                    • Identify - betasamgov
                    • Identify - betasamgov
                    • Identify
                    • Identify ndash Smaller Opportunities
                    • Identify
                    • Identify - Subcontracting
                    • Identify - Subcontracting
                    • Dynamic Small Business Search
                    • Understand - Small Business Set Asides
                    • Understand - Small Business Set Asides
                    • Government Marketing Plan
                    • Government Marketing Plan
                    • Government Marketing Plan
                    • Government Marketing Plan
                    • Government Marketing Plan
                    • Government Marketing Plan
                    • Government Marketing Plan
                    • Government Marketing Plan
                    • Government Marketing Plan ndash 11 Tips
                    • Government Marketing Plan ndash 11 Tips
                    • The EndhellipQuestions
                    • Slide 68

                      And If I Am Ready for Government Opportunities Where Do I Start

                      Get Registered SAMgov

                      bull What is SAM

                      bull Why Register

                      bull Who Registers

                      bull Get Registered

                      Your local PTAC advisor can assist you with this

                      Get Registered D-U-N-S Number

                      bull Confirm Business D-U-N-S NumberVisit httpswwwdnbcomduns-numberlookuphtml

                      bull What is a DUNS number unique 9-digit number

                      bull No DUNS number request one

                      Your local PTAC advisor can assist you with obtaining a DUNS number

                      Get Registered D-U-N-S Cont

                      When requesting a D-U-N-S number make sure to hellip

                      bull Provide your legal business name

                      bull Verify with MT SOS

                      bull Provide any DBA (doing business as) ldquoTradestylerdquo

                      bull 24-48 hours wait time

                      ldquoThe devil is in the detailshelliprdquo

                      Your local PTAC advisor can assist you with obtaining a DUNS number

                      Get Registered NAICS Codes

                      Research your NAICS Codes

                      bull NAICS-North American Industrial Classification System

                      bull Companies Can Have More Than One NAICS Code

                      bull Federal Solicitations

                      Your local PTAC advisor can assist you with this

                      Get Registered PSC (Codes)

                      Research your Product Service Codes

                      bull PSC Coding System

                      bull Describes Products Services and Research and Development Purchased by the Federal Government

                      bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

                      Your local PTAC advisor can assist you with this

                      Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

                      Your local PTAC advisor can assist you with this

                      Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

                      Your local PTAC advisor can assist you with this

                      Get Registered PSC Search

                      Keyword

                      Category

                      Get Registered Prepare to Create an SBA Profile

                      bull Create SBA Profile

                      bull Keywords

                      bull Write a short capabilities narrative

                      Your local PTAC advisor can assist you with this

                      Get Registered Past Performance References

                      bull Federal

                      bull Prime or Sub Contractor

                      bull No Federal or Local

                      bull No Past Performance

                      Your local PTAC advisor can assist you with this

                      Get Registered Completed Basic Stepsbull Now that you havehellip

                      Your DUNS Number

                      Yoursquove selected a primary NAICS and PSC Codes

                      Yoursquove selected Keywords to describe your business

                      Yoursquove created your capabilities narrative and Referencehellip

                      bull Additional Business Information

                      Entity Taxpayer Information

                      Date Business Started

                      Banking Information

                      Yoursquore ready to begin the SAM registration process

                      Get Registered Create a Logingov Acct

                      Logingov

                      Visit httpssamgovSAMpagespublicindexjsf

                      bull Email address

                      bull logingov

                      bull Confirm

                      bull Create

                      bull Secondary authentication method

                      Email address and password you create

                      for your logingov account is the same email address and

                      password you will use to access your SAMgov and FSDgov

                      Get Registered Sign into your SAM Acct

                      Register in the System for Award Management (SAM)

                      Visit httpssamgovportalSAM

                      Select Log In to complete the authentication process

                      Sign into your SAM account

                      Enter Security Code

                      Get Registered Create an Individual Acct

                      Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

                      Then choose ldquocreate individual accountrdquo

                      Get Registered SAM cont

                      bull Usage Agreement

                      bull Entity Registration

                      bull Existing Entity Registrations

                      Get Registered SAM cont

                      bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

                      Your local PTAC advisor can assist you with this

                      Get Registered SAM cont

                      To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

                      and click ldquoSign up for Servicesrdquo

                      Get Registered SBA Profile

                      bull Creating and Registering an SBA Profile

                      bull The purpose of the SBA profile

                      bull Dynamic Small Business Search (DSBS)

                      bull Keywords

                      Your local PTAC advisor can assist you with this

                      Get Registered SAM Notarized Letter

                      bull SAM Notarized Letter required

                      bull Uploaded to fsdgov account Visit wwwfsdgov

                      bull Submit Within 30 Days

                      bull The information must match SAM

                      Your PTAC advisor can help you with this

                      New Look of SAMgov on April 26 2021

                      New Look of SAMgov Date Filter

                      New Look of SAMgov Help and Support Page

                      New Look of SAMgov on April 26 2021

                      New Look of SAMgov on April 26 2021

                      Legacy websites one-stop-shop

                      Your local PTAC advisor can assist you with this

                      This Photo by Unknown Author is licensed under CC BY-NC-ND

                      Introductions to Government Contracting Part 2

                      Research

                      bull Register Research

                      Identify

                      Does Government Contracting Fit into your Marketing Strategy

                      Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                      bull The investment to win government business is integral to their growth plans

                      bull They identified a specific agency whose needs fit their product or service

                      Identify

                      bull httpwwwusaspendinggov

                      bull httpswwwfpdsgov

                      bull httpsbetasamgov

                      bull wwwfedconnectnet

                      Identifywwwusaspendinggov

                      Identifywwwusaspendinggov

                      Identifywwwfpdsgov

                      Identify

                      wwwfpdsgov

                      Identify

                      betasamgov

                      Identify - betasamgov

                      Identify - betasamgov

                      Identify - betasamgov

                      Identify

                      wwwfedconnectnet

                      bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                      Identify ndash Smaller Opportunities

                      bull State of Montanahttpsspbmtgov

                      Vendors Resources

                      bull CitiesCountieshttpsgreatfallsmtnetrfps

                      bull Federal Agencieshttpwwwfsusdagovmainhelena

                      (Helena Forest Service)

                      Start Small

                      Identify

                      bull Identify target markets

                      bull Seek smaller opportunities

                      bull Consider subcontracting or finding a small business partner

                      Focus

                      Team Up

                      Federal State and Local

                      bull Good Way to Build Past Performance

                      bull Proactive Marketing

                      bull Establish Trustful Relationships

                      Networking Essential

                      bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                      Small Business Certifications

                      Identify - Subcontracting

                      Identify - Subcontracting

                      Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                      Dynamic Small Business Search

                      23Small Business

                      3

                      5

                      3

                      5

                      Understand - Small Business Set Asides

                      Woman Owned

                      Service-Disabled-Veteran Owned

                      Small Disadvantaged Business

                      HUBZone

                      Over $3500 not over $150000

                      Understand - Small Business Set Asides

                      bull Small Disadvantaged Business (SDB)

                      ndash Disadvantaged Business Enterprise (DBE

                      ndash 8(a) Program

                      bull Woman-Owned Small Business (WOSB)

                      bull Economically Disadvantaged WOSB

                      bull Veteran-Owned Small Business (VOSB)

                      ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                      bull HUBZone

                      httpswwwsbagovcontent

                      Government Marketing Plan

                      Primary Strategies for Marketing to the Government

                      bull Demand Generation

                      bull Differentiation

                      Government Marketing Plan

                      7 Ways to Market to the Government

                      1 Call potential buyers within federal agencies

                      2 Target government field offices in your area

                      3 Go to contractor matchmaking events

                      4 Look for subcontracting opportunities

                      Government Marketing Plan

                      7 Ways to Market to the Government

                      5 Get help from experts

                      6 Network in the business community

                      7 Optional Use government wide purchasing vehicles

                      Government Marketing Plan

                      1 Call potential buyers

                      bull Do your homework

                      bull Contractingprocurement officer

                      bull End user program manager or technical specialist

                      bull Establish relationship

                      Government Marketing Plan

                      2 Target government field offices in your area

                      bull Local offices will purchase under $25000

                      bull Larger purchases

                      bull Take advantage of your proximity

                      Government Marketing Plan

                      3 Go to matchmaking events put on by agencies and PTACs

                      bull Directly meetings

                      bull Access to end users

                      bull Meet prime contractors

                      bull Network

                      Government Marketing Plan

                      4 Look for subcontracting opportunities

                      bull Large Primesbull Find ldquocontract opportunitiesrdquo

                      bull SBArsquos All Small Business mentor-proteacutegeacute program

                      5 Get help from experts

                      bull PTAC

                      bull EDOs and SBDCs

                      bull GSA

                      Government Marketing Plan

                      6 Network in the Community

                      bull Vendor fairs

                      bull Business matchmaking events

                      7 Use government-wide purchasing vehicles (Optional)

                      bull GSA Multiple Award schedules

                      bull Larger market for your goods and services

                      Government Marketing Plan ndash 11 Tips

                      1 Sources Sought and Request for Information

                      2 SBA profile

                      3 Capability briefing

                      4 Demographic of your market

                      5 Agencyrsquos mission

                      From Experts on Marketing to Agencies (the Customer)

                      Government Marketing Plan ndash 11 Tips

                      7 Agencyrsquos job

                      8 Understand and communicate

                      9 Reach out ndash follow up

                      10 Donrsquot lead with standard information

                      11 Donrsquot offer to do anything and everything

                      From Experts on Marketing to Agencies (the Customer)

                      The EndhellipQuestions

                      Personal Timely Assistance in Contracting

                      with the Government Contracting

                      Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                      LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                      Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                      wwwmontanaptacorg

                      • Introduction to Government Contracting 101
                      • Purpose
                      • Workshop Overview
                      • Introductions to Government Contracting Part 1
                      • What does the government buy
                      • The Big Challenge hellip
                      • Intro to government contracting
                      • Slide 8
                      • Readiness Factors to Consider
                      • Readiness Factors to Consider
                      • Take a Self-Assessment (Selfie)
                      • Slide 12
                      • Get Registered SAMgov
                      • Get Registered D-U-N-S Number
                      • Get Registered D-U-N-S Cont
                      • Get Registered NAICS Codes
                      • Get Registered PSC (Codes)
                      • Get Registered NAICS Search
                      • Get Registered PSC Search
                      • Get Registered Prepare to Create an SBA Profile
                      • Get Registered Past Performance References
                      • Get Registered Completed Basic Steps
                      • Get Registered Create a Logingov Acct
                      • Get Registered Sign into your SAM Acct
                      • Get Registered Create an Individual Acct
                      • Get Registered SAM cont
                      • Get Registered SAM cont
                      • Get Registered SAM cont
                      • Get Registered SBA Profile
                      • Get Registered SAM Notarized Letter
                      • New Look of SAMgov on April 26 2021
                      • New Look of SAMgov Date Filter
                      • New Look of SAMgov Help and Support Page
                      • New Look of SAMgov on April 26 2021
                      • New Look of SAMgov on April 26 2021
                      • Legacy websites one-stop-shop
                      • Slide 37
                      • Research
                      • Identify
                      • Identify
                      • Identify
                      • Identify
                      • Identify
                      • Identify
                      • Identify
                      • Identify - betasamgov
                      • Identify - betasamgov
                      • Identify - betasamgov
                      • Identify
                      • Identify ndash Smaller Opportunities
                      • Identify
                      • Identify - Subcontracting
                      • Identify - Subcontracting
                      • Dynamic Small Business Search
                      • Understand - Small Business Set Asides
                      • Understand - Small Business Set Asides
                      • Government Marketing Plan
                      • Government Marketing Plan
                      • Government Marketing Plan
                      • Government Marketing Plan
                      • Government Marketing Plan
                      • Government Marketing Plan
                      • Government Marketing Plan
                      • Government Marketing Plan
                      • Government Marketing Plan ndash 11 Tips
                      • Government Marketing Plan ndash 11 Tips
                      • The EndhellipQuestions
                      • Slide 68

                        Get Registered SAMgov

                        bull What is SAM

                        bull Why Register

                        bull Who Registers

                        bull Get Registered

                        Your local PTAC advisor can assist you with this

                        Get Registered D-U-N-S Number

                        bull Confirm Business D-U-N-S NumberVisit httpswwwdnbcomduns-numberlookuphtml

                        bull What is a DUNS number unique 9-digit number

                        bull No DUNS number request one

                        Your local PTAC advisor can assist you with obtaining a DUNS number

                        Get Registered D-U-N-S Cont

                        When requesting a D-U-N-S number make sure to hellip

                        bull Provide your legal business name

                        bull Verify with MT SOS

                        bull Provide any DBA (doing business as) ldquoTradestylerdquo

                        bull 24-48 hours wait time

                        ldquoThe devil is in the detailshelliprdquo

                        Your local PTAC advisor can assist you with obtaining a DUNS number

                        Get Registered NAICS Codes

                        Research your NAICS Codes

                        bull NAICS-North American Industrial Classification System

                        bull Companies Can Have More Than One NAICS Code

                        bull Federal Solicitations

                        Your local PTAC advisor can assist you with this

                        Get Registered PSC (Codes)

                        Research your Product Service Codes

                        bull PSC Coding System

                        bull Describes Products Services and Research and Development Purchased by the Federal Government

                        bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

                        Your local PTAC advisor can assist you with this

                        Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

                        Your local PTAC advisor can assist you with this

                        Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

                        Your local PTAC advisor can assist you with this

                        Get Registered PSC Search

                        Keyword

                        Category

                        Get Registered Prepare to Create an SBA Profile

                        bull Create SBA Profile

                        bull Keywords

                        bull Write a short capabilities narrative

                        Your local PTAC advisor can assist you with this

                        Get Registered Past Performance References

                        bull Federal

                        bull Prime or Sub Contractor

                        bull No Federal or Local

                        bull No Past Performance

                        Your local PTAC advisor can assist you with this

                        Get Registered Completed Basic Stepsbull Now that you havehellip

                        Your DUNS Number

                        Yoursquove selected a primary NAICS and PSC Codes

                        Yoursquove selected Keywords to describe your business

                        Yoursquove created your capabilities narrative and Referencehellip

                        bull Additional Business Information

                        Entity Taxpayer Information

                        Date Business Started

                        Banking Information

                        Yoursquore ready to begin the SAM registration process

                        Get Registered Create a Logingov Acct

                        Logingov

                        Visit httpssamgovSAMpagespublicindexjsf

                        bull Email address

                        bull logingov

                        bull Confirm

                        bull Create

                        bull Secondary authentication method

                        Email address and password you create

                        for your logingov account is the same email address and

                        password you will use to access your SAMgov and FSDgov

                        Get Registered Sign into your SAM Acct

                        Register in the System for Award Management (SAM)

                        Visit httpssamgovportalSAM

                        Select Log In to complete the authentication process

                        Sign into your SAM account

                        Enter Security Code

                        Get Registered Create an Individual Acct

                        Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

                        Then choose ldquocreate individual accountrdquo

                        Get Registered SAM cont

                        bull Usage Agreement

                        bull Entity Registration

                        bull Existing Entity Registrations

                        Get Registered SAM cont

                        bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

                        Your local PTAC advisor can assist you with this

                        Get Registered SAM cont

                        To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

                        and click ldquoSign up for Servicesrdquo

                        Get Registered SBA Profile

                        bull Creating and Registering an SBA Profile

                        bull The purpose of the SBA profile

                        bull Dynamic Small Business Search (DSBS)

                        bull Keywords

                        Your local PTAC advisor can assist you with this

                        Get Registered SAM Notarized Letter

                        bull SAM Notarized Letter required

                        bull Uploaded to fsdgov account Visit wwwfsdgov

                        bull Submit Within 30 Days

                        bull The information must match SAM

                        Your PTAC advisor can help you with this

                        New Look of SAMgov on April 26 2021

                        New Look of SAMgov Date Filter

                        New Look of SAMgov Help and Support Page

                        New Look of SAMgov on April 26 2021

                        New Look of SAMgov on April 26 2021

                        Legacy websites one-stop-shop

                        Your local PTAC advisor can assist you with this

                        This Photo by Unknown Author is licensed under CC BY-NC-ND

                        Introductions to Government Contracting Part 2

                        Research

                        bull Register Research

                        Identify

                        Does Government Contracting Fit into your Marketing Strategy

                        Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                        bull The investment to win government business is integral to their growth plans

                        bull They identified a specific agency whose needs fit their product or service

                        Identify

                        bull httpwwwusaspendinggov

                        bull httpswwwfpdsgov

                        bull httpsbetasamgov

                        bull wwwfedconnectnet

                        Identifywwwusaspendinggov

                        Identifywwwusaspendinggov

                        Identifywwwfpdsgov

                        Identify

                        wwwfpdsgov

                        Identify

                        betasamgov

                        Identify - betasamgov

                        Identify - betasamgov

                        Identify - betasamgov

                        Identify

                        wwwfedconnectnet

                        bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                        Identify ndash Smaller Opportunities

                        bull State of Montanahttpsspbmtgov

                        Vendors Resources

                        bull CitiesCountieshttpsgreatfallsmtnetrfps

                        bull Federal Agencieshttpwwwfsusdagovmainhelena

                        (Helena Forest Service)

                        Start Small

                        Identify

                        bull Identify target markets

                        bull Seek smaller opportunities

                        bull Consider subcontracting or finding a small business partner

                        Focus

                        Team Up

                        Federal State and Local

                        bull Good Way to Build Past Performance

                        bull Proactive Marketing

                        bull Establish Trustful Relationships

                        Networking Essential

                        bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                        Small Business Certifications

                        Identify - Subcontracting

                        Identify - Subcontracting

                        Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                        Dynamic Small Business Search

                        23Small Business

                        3

                        5

                        3

                        5

                        Understand - Small Business Set Asides

                        Woman Owned

                        Service-Disabled-Veteran Owned

                        Small Disadvantaged Business

                        HUBZone

                        Over $3500 not over $150000

                        Understand - Small Business Set Asides

                        bull Small Disadvantaged Business (SDB)

                        ndash Disadvantaged Business Enterprise (DBE

                        ndash 8(a) Program

                        bull Woman-Owned Small Business (WOSB)

                        bull Economically Disadvantaged WOSB

                        bull Veteran-Owned Small Business (VOSB)

                        ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                        bull HUBZone

                        httpswwwsbagovcontent

                        Government Marketing Plan

                        Primary Strategies for Marketing to the Government

                        bull Demand Generation

                        bull Differentiation

                        Government Marketing Plan

                        7 Ways to Market to the Government

                        1 Call potential buyers within federal agencies

                        2 Target government field offices in your area

                        3 Go to contractor matchmaking events

                        4 Look for subcontracting opportunities

                        Government Marketing Plan

                        7 Ways to Market to the Government

                        5 Get help from experts

                        6 Network in the business community

                        7 Optional Use government wide purchasing vehicles

                        Government Marketing Plan

                        1 Call potential buyers

                        bull Do your homework

                        bull Contractingprocurement officer

                        bull End user program manager or technical specialist

                        bull Establish relationship

                        Government Marketing Plan

                        2 Target government field offices in your area

                        bull Local offices will purchase under $25000

                        bull Larger purchases

                        bull Take advantage of your proximity

                        Government Marketing Plan

                        3 Go to matchmaking events put on by agencies and PTACs

                        bull Directly meetings

                        bull Access to end users

                        bull Meet prime contractors

                        bull Network

                        Government Marketing Plan

                        4 Look for subcontracting opportunities

                        bull Large Primesbull Find ldquocontract opportunitiesrdquo

                        bull SBArsquos All Small Business mentor-proteacutegeacute program

                        5 Get help from experts

                        bull PTAC

                        bull EDOs and SBDCs

                        bull GSA

                        Government Marketing Plan

                        6 Network in the Community

                        bull Vendor fairs

                        bull Business matchmaking events

                        7 Use government-wide purchasing vehicles (Optional)

                        bull GSA Multiple Award schedules

                        bull Larger market for your goods and services

                        Government Marketing Plan ndash 11 Tips

                        1 Sources Sought and Request for Information

                        2 SBA profile

                        3 Capability briefing

                        4 Demographic of your market

                        5 Agencyrsquos mission

                        From Experts on Marketing to Agencies (the Customer)

                        Government Marketing Plan ndash 11 Tips

                        7 Agencyrsquos job

                        8 Understand and communicate

                        9 Reach out ndash follow up

                        10 Donrsquot lead with standard information

                        11 Donrsquot offer to do anything and everything

                        From Experts on Marketing to Agencies (the Customer)

                        The EndhellipQuestions

                        Personal Timely Assistance in Contracting

                        with the Government Contracting

                        Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                        LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                        Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                        wwwmontanaptacorg

                        • Introduction to Government Contracting 101
                        • Purpose
                        • Workshop Overview
                        • Introductions to Government Contracting Part 1
                        • What does the government buy
                        • The Big Challenge hellip
                        • Intro to government contracting
                        • Slide 8
                        • Readiness Factors to Consider
                        • Readiness Factors to Consider
                        • Take a Self-Assessment (Selfie)
                        • Slide 12
                        • Get Registered SAMgov
                        • Get Registered D-U-N-S Number
                        • Get Registered D-U-N-S Cont
                        • Get Registered NAICS Codes
                        • Get Registered PSC (Codes)
                        • Get Registered NAICS Search
                        • Get Registered PSC Search
                        • Get Registered Prepare to Create an SBA Profile
                        • Get Registered Past Performance References
                        • Get Registered Completed Basic Steps
                        • Get Registered Create a Logingov Acct
                        • Get Registered Sign into your SAM Acct
                        • Get Registered Create an Individual Acct
                        • Get Registered SAM cont
                        • Get Registered SAM cont
                        • Get Registered SAM cont
                        • Get Registered SBA Profile
                        • Get Registered SAM Notarized Letter
                        • New Look of SAMgov on April 26 2021
                        • New Look of SAMgov Date Filter
                        • New Look of SAMgov Help and Support Page
                        • New Look of SAMgov on April 26 2021
                        • New Look of SAMgov on April 26 2021
                        • Legacy websites one-stop-shop
                        • Slide 37
                        • Research
                        • Identify
                        • Identify
                        • Identify
                        • Identify
                        • Identify
                        • Identify
                        • Identify
                        • Identify - betasamgov
                        • Identify - betasamgov
                        • Identify - betasamgov
                        • Identify
                        • Identify ndash Smaller Opportunities
                        • Identify
                        • Identify - Subcontracting
                        • Identify - Subcontracting
                        • Dynamic Small Business Search
                        • Understand - Small Business Set Asides
                        • Understand - Small Business Set Asides
                        • Government Marketing Plan
                        • Government Marketing Plan
                        • Government Marketing Plan
                        • Government Marketing Plan
                        • Government Marketing Plan
                        • Government Marketing Plan
                        • Government Marketing Plan
                        • Government Marketing Plan
                        • Government Marketing Plan ndash 11 Tips
                        • Government Marketing Plan ndash 11 Tips
                        • The EndhellipQuestions
                        • Slide 68

                          Get Registered D-U-N-S Number

                          bull Confirm Business D-U-N-S NumberVisit httpswwwdnbcomduns-numberlookuphtml

                          bull What is a DUNS number unique 9-digit number

                          bull No DUNS number request one

                          Your local PTAC advisor can assist you with obtaining a DUNS number

                          Get Registered D-U-N-S Cont

                          When requesting a D-U-N-S number make sure to hellip

                          bull Provide your legal business name

                          bull Verify with MT SOS

                          bull Provide any DBA (doing business as) ldquoTradestylerdquo

                          bull 24-48 hours wait time

                          ldquoThe devil is in the detailshelliprdquo

                          Your local PTAC advisor can assist you with obtaining a DUNS number

                          Get Registered NAICS Codes

                          Research your NAICS Codes

                          bull NAICS-North American Industrial Classification System

                          bull Companies Can Have More Than One NAICS Code

                          bull Federal Solicitations

                          Your local PTAC advisor can assist you with this

                          Get Registered PSC (Codes)

                          Research your Product Service Codes

                          bull PSC Coding System

                          bull Describes Products Services and Research and Development Purchased by the Federal Government

                          bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

                          Your local PTAC advisor can assist you with this

                          Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

                          Your local PTAC advisor can assist you with this

                          Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

                          Your local PTAC advisor can assist you with this

                          Get Registered PSC Search

                          Keyword

                          Category

                          Get Registered Prepare to Create an SBA Profile

                          bull Create SBA Profile

                          bull Keywords

                          bull Write a short capabilities narrative

                          Your local PTAC advisor can assist you with this

                          Get Registered Past Performance References

                          bull Federal

                          bull Prime or Sub Contractor

                          bull No Federal or Local

                          bull No Past Performance

                          Your local PTAC advisor can assist you with this

                          Get Registered Completed Basic Stepsbull Now that you havehellip

                          Your DUNS Number

                          Yoursquove selected a primary NAICS and PSC Codes

                          Yoursquove selected Keywords to describe your business

                          Yoursquove created your capabilities narrative and Referencehellip

                          bull Additional Business Information

                          Entity Taxpayer Information

                          Date Business Started

                          Banking Information

                          Yoursquore ready to begin the SAM registration process

                          Get Registered Create a Logingov Acct

                          Logingov

                          Visit httpssamgovSAMpagespublicindexjsf

                          bull Email address

                          bull logingov

                          bull Confirm

                          bull Create

                          bull Secondary authentication method

                          Email address and password you create

                          for your logingov account is the same email address and

                          password you will use to access your SAMgov and FSDgov

                          Get Registered Sign into your SAM Acct

                          Register in the System for Award Management (SAM)

                          Visit httpssamgovportalSAM

                          Select Log In to complete the authentication process

                          Sign into your SAM account

                          Enter Security Code

                          Get Registered Create an Individual Acct

                          Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

                          Then choose ldquocreate individual accountrdquo

                          Get Registered SAM cont

                          bull Usage Agreement

                          bull Entity Registration

                          bull Existing Entity Registrations

                          Get Registered SAM cont

                          bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

                          Your local PTAC advisor can assist you with this

                          Get Registered SAM cont

                          To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

                          and click ldquoSign up for Servicesrdquo

                          Get Registered SBA Profile

                          bull Creating and Registering an SBA Profile

                          bull The purpose of the SBA profile

                          bull Dynamic Small Business Search (DSBS)

                          bull Keywords

                          Your local PTAC advisor can assist you with this

                          Get Registered SAM Notarized Letter

                          bull SAM Notarized Letter required

                          bull Uploaded to fsdgov account Visit wwwfsdgov

                          bull Submit Within 30 Days

                          bull The information must match SAM

                          Your PTAC advisor can help you with this

                          New Look of SAMgov on April 26 2021

                          New Look of SAMgov Date Filter

                          New Look of SAMgov Help and Support Page

                          New Look of SAMgov on April 26 2021

                          New Look of SAMgov on April 26 2021

                          Legacy websites one-stop-shop

                          Your local PTAC advisor can assist you with this

                          This Photo by Unknown Author is licensed under CC BY-NC-ND

                          Introductions to Government Contracting Part 2

                          Research

                          bull Register Research

                          Identify

                          Does Government Contracting Fit into your Marketing Strategy

                          Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                          bull The investment to win government business is integral to their growth plans

                          bull They identified a specific agency whose needs fit their product or service

                          Identify

                          bull httpwwwusaspendinggov

                          bull httpswwwfpdsgov

                          bull httpsbetasamgov

                          bull wwwfedconnectnet

                          Identifywwwusaspendinggov

                          Identifywwwusaspendinggov

                          Identifywwwfpdsgov

                          Identify

                          wwwfpdsgov

                          Identify

                          betasamgov

                          Identify - betasamgov

                          Identify - betasamgov

                          Identify - betasamgov

                          Identify

                          wwwfedconnectnet

                          bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                          Identify ndash Smaller Opportunities

                          bull State of Montanahttpsspbmtgov

                          Vendors Resources

                          bull CitiesCountieshttpsgreatfallsmtnetrfps

                          bull Federal Agencieshttpwwwfsusdagovmainhelena

                          (Helena Forest Service)

                          Start Small

                          Identify

                          bull Identify target markets

                          bull Seek smaller opportunities

                          bull Consider subcontracting or finding a small business partner

                          Focus

                          Team Up

                          Federal State and Local

                          bull Good Way to Build Past Performance

                          bull Proactive Marketing

                          bull Establish Trustful Relationships

                          Networking Essential

                          bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                          Small Business Certifications

                          Identify - Subcontracting

                          Identify - Subcontracting

                          Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                          Dynamic Small Business Search

                          23Small Business

                          3

                          5

                          3

                          5

                          Understand - Small Business Set Asides

                          Woman Owned

                          Service-Disabled-Veteran Owned

                          Small Disadvantaged Business

                          HUBZone

                          Over $3500 not over $150000

                          Understand - Small Business Set Asides

                          bull Small Disadvantaged Business (SDB)

                          ndash Disadvantaged Business Enterprise (DBE

                          ndash 8(a) Program

                          bull Woman-Owned Small Business (WOSB)

                          bull Economically Disadvantaged WOSB

                          bull Veteran-Owned Small Business (VOSB)

                          ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                          bull HUBZone

                          httpswwwsbagovcontent

                          Government Marketing Plan

                          Primary Strategies for Marketing to the Government

                          bull Demand Generation

                          bull Differentiation

                          Government Marketing Plan

                          7 Ways to Market to the Government

                          1 Call potential buyers within federal agencies

                          2 Target government field offices in your area

                          3 Go to contractor matchmaking events

                          4 Look for subcontracting opportunities

                          Government Marketing Plan

                          7 Ways to Market to the Government

                          5 Get help from experts

                          6 Network in the business community

                          7 Optional Use government wide purchasing vehicles

                          Government Marketing Plan

                          1 Call potential buyers

                          bull Do your homework

                          bull Contractingprocurement officer

                          bull End user program manager or technical specialist

                          bull Establish relationship

                          Government Marketing Plan

                          2 Target government field offices in your area

                          bull Local offices will purchase under $25000

                          bull Larger purchases

                          bull Take advantage of your proximity

                          Government Marketing Plan

                          3 Go to matchmaking events put on by agencies and PTACs

                          bull Directly meetings

                          bull Access to end users

                          bull Meet prime contractors

                          bull Network

                          Government Marketing Plan

                          4 Look for subcontracting opportunities

                          bull Large Primesbull Find ldquocontract opportunitiesrdquo

                          bull SBArsquos All Small Business mentor-proteacutegeacute program

                          5 Get help from experts

                          bull PTAC

                          bull EDOs and SBDCs

                          bull GSA

                          Government Marketing Plan

                          6 Network in the Community

                          bull Vendor fairs

                          bull Business matchmaking events

                          7 Use government-wide purchasing vehicles (Optional)

                          bull GSA Multiple Award schedules

                          bull Larger market for your goods and services

                          Government Marketing Plan ndash 11 Tips

                          1 Sources Sought and Request for Information

                          2 SBA profile

                          3 Capability briefing

                          4 Demographic of your market

                          5 Agencyrsquos mission

                          From Experts on Marketing to Agencies (the Customer)

                          Government Marketing Plan ndash 11 Tips

                          7 Agencyrsquos job

                          8 Understand and communicate

                          9 Reach out ndash follow up

                          10 Donrsquot lead with standard information

                          11 Donrsquot offer to do anything and everything

                          From Experts on Marketing to Agencies (the Customer)

                          The EndhellipQuestions

                          Personal Timely Assistance in Contracting

                          with the Government Contracting

                          Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                          LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                          Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                          wwwmontanaptacorg

                          • Introduction to Government Contracting 101
                          • Purpose
                          • Workshop Overview
                          • Introductions to Government Contracting Part 1
                          • What does the government buy
                          • The Big Challenge hellip
                          • Intro to government contracting
                          • Slide 8
                          • Readiness Factors to Consider
                          • Readiness Factors to Consider
                          • Take a Self-Assessment (Selfie)
                          • Slide 12
                          • Get Registered SAMgov
                          • Get Registered D-U-N-S Number
                          • Get Registered D-U-N-S Cont
                          • Get Registered NAICS Codes
                          • Get Registered PSC (Codes)
                          • Get Registered NAICS Search
                          • Get Registered PSC Search
                          • Get Registered Prepare to Create an SBA Profile
                          • Get Registered Past Performance References
                          • Get Registered Completed Basic Steps
                          • Get Registered Create a Logingov Acct
                          • Get Registered Sign into your SAM Acct
                          • Get Registered Create an Individual Acct
                          • Get Registered SAM cont
                          • Get Registered SAM cont
                          • Get Registered SAM cont
                          • Get Registered SBA Profile
                          • Get Registered SAM Notarized Letter
                          • New Look of SAMgov on April 26 2021
                          • New Look of SAMgov Date Filter
                          • New Look of SAMgov Help and Support Page
                          • New Look of SAMgov on April 26 2021
                          • New Look of SAMgov on April 26 2021
                          • Legacy websites one-stop-shop
                          • Slide 37
                          • Research
                          • Identify
                          • Identify
                          • Identify
                          • Identify
                          • Identify
                          • Identify
                          • Identify
                          • Identify - betasamgov
                          • Identify - betasamgov
                          • Identify - betasamgov
                          • Identify
                          • Identify ndash Smaller Opportunities
                          • Identify
                          • Identify - Subcontracting
                          • Identify - Subcontracting
                          • Dynamic Small Business Search
                          • Understand - Small Business Set Asides
                          • Understand - Small Business Set Asides
                          • Government Marketing Plan
                          • Government Marketing Plan
                          • Government Marketing Plan
                          • Government Marketing Plan
                          • Government Marketing Plan
                          • Government Marketing Plan
                          • Government Marketing Plan
                          • Government Marketing Plan
                          • Government Marketing Plan ndash 11 Tips
                          • Government Marketing Plan ndash 11 Tips
                          • The EndhellipQuestions
                          • Slide 68

                            Get Registered D-U-N-S Cont

                            When requesting a D-U-N-S number make sure to hellip

                            bull Provide your legal business name

                            bull Verify with MT SOS

                            bull Provide any DBA (doing business as) ldquoTradestylerdquo

                            bull 24-48 hours wait time

                            ldquoThe devil is in the detailshelliprdquo

                            Your local PTAC advisor can assist you with obtaining a DUNS number

                            Get Registered NAICS Codes

                            Research your NAICS Codes

                            bull NAICS-North American Industrial Classification System

                            bull Companies Can Have More Than One NAICS Code

                            bull Federal Solicitations

                            Your local PTAC advisor can assist you with this

                            Get Registered PSC (Codes)

                            Research your Product Service Codes

                            bull PSC Coding System

                            bull Describes Products Services and Research and Development Purchased by the Federal Government

                            bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

                            Your local PTAC advisor can assist you with this

                            Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

                            Your local PTAC advisor can assist you with this

                            Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

                            Your local PTAC advisor can assist you with this

                            Get Registered PSC Search

                            Keyword

                            Category

                            Get Registered Prepare to Create an SBA Profile

                            bull Create SBA Profile

                            bull Keywords

                            bull Write a short capabilities narrative

                            Your local PTAC advisor can assist you with this

                            Get Registered Past Performance References

                            bull Federal

                            bull Prime or Sub Contractor

                            bull No Federal or Local

                            bull No Past Performance

                            Your local PTAC advisor can assist you with this

                            Get Registered Completed Basic Stepsbull Now that you havehellip

                            Your DUNS Number

                            Yoursquove selected a primary NAICS and PSC Codes

                            Yoursquove selected Keywords to describe your business

                            Yoursquove created your capabilities narrative and Referencehellip

                            bull Additional Business Information

                            Entity Taxpayer Information

                            Date Business Started

                            Banking Information

                            Yoursquore ready to begin the SAM registration process

                            Get Registered Create a Logingov Acct

                            Logingov

                            Visit httpssamgovSAMpagespublicindexjsf

                            bull Email address

                            bull logingov

                            bull Confirm

                            bull Create

                            bull Secondary authentication method

                            Email address and password you create

                            for your logingov account is the same email address and

                            password you will use to access your SAMgov and FSDgov

                            Get Registered Sign into your SAM Acct

                            Register in the System for Award Management (SAM)

                            Visit httpssamgovportalSAM

                            Select Log In to complete the authentication process

                            Sign into your SAM account

                            Enter Security Code

                            Get Registered Create an Individual Acct

                            Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

                            Then choose ldquocreate individual accountrdquo

                            Get Registered SAM cont

                            bull Usage Agreement

                            bull Entity Registration

                            bull Existing Entity Registrations

                            Get Registered SAM cont

                            bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

                            Your local PTAC advisor can assist you with this

                            Get Registered SAM cont

                            To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

                            and click ldquoSign up for Servicesrdquo

                            Get Registered SBA Profile

                            bull Creating and Registering an SBA Profile

                            bull The purpose of the SBA profile

                            bull Dynamic Small Business Search (DSBS)

                            bull Keywords

                            Your local PTAC advisor can assist you with this

                            Get Registered SAM Notarized Letter

                            bull SAM Notarized Letter required

                            bull Uploaded to fsdgov account Visit wwwfsdgov

                            bull Submit Within 30 Days

                            bull The information must match SAM

                            Your PTAC advisor can help you with this

                            New Look of SAMgov on April 26 2021

                            New Look of SAMgov Date Filter

                            New Look of SAMgov Help and Support Page

                            New Look of SAMgov on April 26 2021

                            New Look of SAMgov on April 26 2021

                            Legacy websites one-stop-shop

                            Your local PTAC advisor can assist you with this

                            This Photo by Unknown Author is licensed under CC BY-NC-ND

                            Introductions to Government Contracting Part 2

                            Research

                            bull Register Research

                            Identify

                            Does Government Contracting Fit into your Marketing Strategy

                            Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                            bull The investment to win government business is integral to their growth plans

                            bull They identified a specific agency whose needs fit their product or service

                            Identify

                            bull httpwwwusaspendinggov

                            bull httpswwwfpdsgov

                            bull httpsbetasamgov

                            bull wwwfedconnectnet

                            Identifywwwusaspendinggov

                            Identifywwwusaspendinggov

                            Identifywwwfpdsgov

                            Identify

                            wwwfpdsgov

                            Identify

                            betasamgov

                            Identify - betasamgov

                            Identify - betasamgov

                            Identify - betasamgov

                            Identify

                            wwwfedconnectnet

                            bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                            Identify ndash Smaller Opportunities

                            bull State of Montanahttpsspbmtgov

                            Vendors Resources

                            bull CitiesCountieshttpsgreatfallsmtnetrfps

                            bull Federal Agencieshttpwwwfsusdagovmainhelena

                            (Helena Forest Service)

                            Start Small

                            Identify

                            bull Identify target markets

                            bull Seek smaller opportunities

                            bull Consider subcontracting or finding a small business partner

                            Focus

                            Team Up

                            Federal State and Local

                            bull Good Way to Build Past Performance

                            bull Proactive Marketing

                            bull Establish Trustful Relationships

                            Networking Essential

                            bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                            Small Business Certifications

                            Identify - Subcontracting

                            Identify - Subcontracting

                            Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                            Dynamic Small Business Search

                            23Small Business

                            3

                            5

                            3

                            5

                            Understand - Small Business Set Asides

                            Woman Owned

                            Service-Disabled-Veteran Owned

                            Small Disadvantaged Business

                            HUBZone

                            Over $3500 not over $150000

                            Understand - Small Business Set Asides

                            bull Small Disadvantaged Business (SDB)

                            ndash Disadvantaged Business Enterprise (DBE

                            ndash 8(a) Program

                            bull Woman-Owned Small Business (WOSB)

                            bull Economically Disadvantaged WOSB

                            bull Veteran-Owned Small Business (VOSB)

                            ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                            bull HUBZone

                            httpswwwsbagovcontent

                            Government Marketing Plan

                            Primary Strategies for Marketing to the Government

                            bull Demand Generation

                            bull Differentiation

                            Government Marketing Plan

                            7 Ways to Market to the Government

                            1 Call potential buyers within federal agencies

                            2 Target government field offices in your area

                            3 Go to contractor matchmaking events

                            4 Look for subcontracting opportunities

                            Government Marketing Plan

                            7 Ways to Market to the Government

                            5 Get help from experts

                            6 Network in the business community

                            7 Optional Use government wide purchasing vehicles

                            Government Marketing Plan

                            1 Call potential buyers

                            bull Do your homework

                            bull Contractingprocurement officer

                            bull End user program manager or technical specialist

                            bull Establish relationship

                            Government Marketing Plan

                            2 Target government field offices in your area

                            bull Local offices will purchase under $25000

                            bull Larger purchases

                            bull Take advantage of your proximity

                            Government Marketing Plan

                            3 Go to matchmaking events put on by agencies and PTACs

                            bull Directly meetings

                            bull Access to end users

                            bull Meet prime contractors

                            bull Network

                            Government Marketing Plan

                            4 Look for subcontracting opportunities

                            bull Large Primesbull Find ldquocontract opportunitiesrdquo

                            bull SBArsquos All Small Business mentor-proteacutegeacute program

                            5 Get help from experts

                            bull PTAC

                            bull EDOs and SBDCs

                            bull GSA

                            Government Marketing Plan

                            6 Network in the Community

                            bull Vendor fairs

                            bull Business matchmaking events

                            7 Use government-wide purchasing vehicles (Optional)

                            bull GSA Multiple Award schedules

                            bull Larger market for your goods and services

                            Government Marketing Plan ndash 11 Tips

                            1 Sources Sought and Request for Information

                            2 SBA profile

                            3 Capability briefing

                            4 Demographic of your market

                            5 Agencyrsquos mission

                            From Experts on Marketing to Agencies (the Customer)

                            Government Marketing Plan ndash 11 Tips

                            7 Agencyrsquos job

                            8 Understand and communicate

                            9 Reach out ndash follow up

                            10 Donrsquot lead with standard information

                            11 Donrsquot offer to do anything and everything

                            From Experts on Marketing to Agencies (the Customer)

                            The EndhellipQuestions

                            Personal Timely Assistance in Contracting

                            with the Government Contracting

                            Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                            LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                            Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                            wwwmontanaptacorg

                            • Introduction to Government Contracting 101
                            • Purpose
                            • Workshop Overview
                            • Introductions to Government Contracting Part 1
                            • What does the government buy
                            • The Big Challenge hellip
                            • Intro to government contracting
                            • Slide 8
                            • Readiness Factors to Consider
                            • Readiness Factors to Consider
                            • Take a Self-Assessment (Selfie)
                            • Slide 12
                            • Get Registered SAMgov
                            • Get Registered D-U-N-S Number
                            • Get Registered D-U-N-S Cont
                            • Get Registered NAICS Codes
                            • Get Registered PSC (Codes)
                            • Get Registered NAICS Search
                            • Get Registered PSC Search
                            • Get Registered Prepare to Create an SBA Profile
                            • Get Registered Past Performance References
                            • Get Registered Completed Basic Steps
                            • Get Registered Create a Logingov Acct
                            • Get Registered Sign into your SAM Acct
                            • Get Registered Create an Individual Acct
                            • Get Registered SAM cont
                            • Get Registered SAM cont
                            • Get Registered SAM cont
                            • Get Registered SBA Profile
                            • Get Registered SAM Notarized Letter
                            • New Look of SAMgov on April 26 2021
                            • New Look of SAMgov Date Filter
                            • New Look of SAMgov Help and Support Page
                            • New Look of SAMgov on April 26 2021
                            • New Look of SAMgov on April 26 2021
                            • Legacy websites one-stop-shop
                            • Slide 37
                            • Research
                            • Identify
                            • Identify
                            • Identify
                            • Identify
                            • Identify
                            • Identify
                            • Identify
                            • Identify - betasamgov
                            • Identify - betasamgov
                            • Identify - betasamgov
                            • Identify
                            • Identify ndash Smaller Opportunities
                            • Identify
                            • Identify - Subcontracting
                            • Identify - Subcontracting
                            • Dynamic Small Business Search
                            • Understand - Small Business Set Asides
                            • Understand - Small Business Set Asides
                            • Government Marketing Plan
                            • Government Marketing Plan
                            • Government Marketing Plan
                            • Government Marketing Plan
                            • Government Marketing Plan
                            • Government Marketing Plan
                            • Government Marketing Plan
                            • Government Marketing Plan
                            • Government Marketing Plan ndash 11 Tips
                            • Government Marketing Plan ndash 11 Tips
                            • The EndhellipQuestions
                            • Slide 68

                              Get Registered NAICS Codes

                              Research your NAICS Codes

                              bull NAICS-North American Industrial Classification System

                              bull Companies Can Have More Than One NAICS Code

                              bull Federal Solicitations

                              Your local PTAC advisor can assist you with this

                              Get Registered PSC (Codes)

                              Research your Product Service Codes

                              bull PSC Coding System

                              bull Describes Products Services and Research and Development Purchased by the Federal Government

                              bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

                              Your local PTAC advisor can assist you with this

                              Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

                              Your local PTAC advisor can assist you with this

                              Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

                              Your local PTAC advisor can assist you with this

                              Get Registered PSC Search

                              Keyword

                              Category

                              Get Registered Prepare to Create an SBA Profile

                              bull Create SBA Profile

                              bull Keywords

                              bull Write a short capabilities narrative

                              Your local PTAC advisor can assist you with this

                              Get Registered Past Performance References

                              bull Federal

                              bull Prime or Sub Contractor

                              bull No Federal or Local

                              bull No Past Performance

                              Your local PTAC advisor can assist you with this

                              Get Registered Completed Basic Stepsbull Now that you havehellip

                              Your DUNS Number

                              Yoursquove selected a primary NAICS and PSC Codes

                              Yoursquove selected Keywords to describe your business

                              Yoursquove created your capabilities narrative and Referencehellip

                              bull Additional Business Information

                              Entity Taxpayer Information

                              Date Business Started

                              Banking Information

                              Yoursquore ready to begin the SAM registration process

                              Get Registered Create a Logingov Acct

                              Logingov

                              Visit httpssamgovSAMpagespublicindexjsf

                              bull Email address

                              bull logingov

                              bull Confirm

                              bull Create

                              bull Secondary authentication method

                              Email address and password you create

                              for your logingov account is the same email address and

                              password you will use to access your SAMgov and FSDgov

                              Get Registered Sign into your SAM Acct

                              Register in the System for Award Management (SAM)

                              Visit httpssamgovportalSAM

                              Select Log In to complete the authentication process

                              Sign into your SAM account

                              Enter Security Code

                              Get Registered Create an Individual Acct

                              Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

                              Then choose ldquocreate individual accountrdquo

                              Get Registered SAM cont

                              bull Usage Agreement

                              bull Entity Registration

                              bull Existing Entity Registrations

                              Get Registered SAM cont

                              bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

                              Your local PTAC advisor can assist you with this

                              Get Registered SAM cont

                              To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

                              and click ldquoSign up for Servicesrdquo

                              Get Registered SBA Profile

                              bull Creating and Registering an SBA Profile

                              bull The purpose of the SBA profile

                              bull Dynamic Small Business Search (DSBS)

                              bull Keywords

                              Your local PTAC advisor can assist you with this

                              Get Registered SAM Notarized Letter

                              bull SAM Notarized Letter required

                              bull Uploaded to fsdgov account Visit wwwfsdgov

                              bull Submit Within 30 Days

                              bull The information must match SAM

                              Your PTAC advisor can help you with this

                              New Look of SAMgov on April 26 2021

                              New Look of SAMgov Date Filter

                              New Look of SAMgov Help and Support Page

                              New Look of SAMgov on April 26 2021

                              New Look of SAMgov on April 26 2021

                              Legacy websites one-stop-shop

                              Your local PTAC advisor can assist you with this

                              This Photo by Unknown Author is licensed under CC BY-NC-ND

                              Introductions to Government Contracting Part 2

                              Research

                              bull Register Research

                              Identify

                              Does Government Contracting Fit into your Marketing Strategy

                              Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                              bull The investment to win government business is integral to their growth plans

                              bull They identified a specific agency whose needs fit their product or service

                              Identify

                              bull httpwwwusaspendinggov

                              bull httpswwwfpdsgov

                              bull httpsbetasamgov

                              bull wwwfedconnectnet

                              Identifywwwusaspendinggov

                              Identifywwwusaspendinggov

                              Identifywwwfpdsgov

                              Identify

                              wwwfpdsgov

                              Identify

                              betasamgov

                              Identify - betasamgov

                              Identify - betasamgov

                              Identify - betasamgov

                              Identify

                              wwwfedconnectnet

                              bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                              Identify ndash Smaller Opportunities

                              bull State of Montanahttpsspbmtgov

                              Vendors Resources

                              bull CitiesCountieshttpsgreatfallsmtnetrfps

                              bull Federal Agencieshttpwwwfsusdagovmainhelena

                              (Helena Forest Service)

                              Start Small

                              Identify

                              bull Identify target markets

                              bull Seek smaller opportunities

                              bull Consider subcontracting or finding a small business partner

                              Focus

                              Team Up

                              Federal State and Local

                              bull Good Way to Build Past Performance

                              bull Proactive Marketing

                              bull Establish Trustful Relationships

                              Networking Essential

                              bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                              Small Business Certifications

                              Identify - Subcontracting

                              Identify - Subcontracting

                              Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                              Dynamic Small Business Search

                              23Small Business

                              3

                              5

                              3

                              5

                              Understand - Small Business Set Asides

                              Woman Owned

                              Service-Disabled-Veteran Owned

                              Small Disadvantaged Business

                              HUBZone

                              Over $3500 not over $150000

                              Understand - Small Business Set Asides

                              bull Small Disadvantaged Business (SDB)

                              ndash Disadvantaged Business Enterprise (DBE

                              ndash 8(a) Program

                              bull Woman-Owned Small Business (WOSB)

                              bull Economically Disadvantaged WOSB

                              bull Veteran-Owned Small Business (VOSB)

                              ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                              bull HUBZone

                              httpswwwsbagovcontent

                              Government Marketing Plan

                              Primary Strategies for Marketing to the Government

                              bull Demand Generation

                              bull Differentiation

                              Government Marketing Plan

                              7 Ways to Market to the Government

                              1 Call potential buyers within federal agencies

                              2 Target government field offices in your area

                              3 Go to contractor matchmaking events

                              4 Look for subcontracting opportunities

                              Government Marketing Plan

                              7 Ways to Market to the Government

                              5 Get help from experts

                              6 Network in the business community

                              7 Optional Use government wide purchasing vehicles

                              Government Marketing Plan

                              1 Call potential buyers

                              bull Do your homework

                              bull Contractingprocurement officer

                              bull End user program manager or technical specialist

                              bull Establish relationship

                              Government Marketing Plan

                              2 Target government field offices in your area

                              bull Local offices will purchase under $25000

                              bull Larger purchases

                              bull Take advantage of your proximity

                              Government Marketing Plan

                              3 Go to matchmaking events put on by agencies and PTACs

                              bull Directly meetings

                              bull Access to end users

                              bull Meet prime contractors

                              bull Network

                              Government Marketing Plan

                              4 Look for subcontracting opportunities

                              bull Large Primesbull Find ldquocontract opportunitiesrdquo

                              bull SBArsquos All Small Business mentor-proteacutegeacute program

                              5 Get help from experts

                              bull PTAC

                              bull EDOs and SBDCs

                              bull GSA

                              Government Marketing Plan

                              6 Network in the Community

                              bull Vendor fairs

                              bull Business matchmaking events

                              7 Use government-wide purchasing vehicles (Optional)

                              bull GSA Multiple Award schedules

                              bull Larger market for your goods and services

                              Government Marketing Plan ndash 11 Tips

                              1 Sources Sought and Request for Information

                              2 SBA profile

                              3 Capability briefing

                              4 Demographic of your market

                              5 Agencyrsquos mission

                              From Experts on Marketing to Agencies (the Customer)

                              Government Marketing Plan ndash 11 Tips

                              7 Agencyrsquos job

                              8 Understand and communicate

                              9 Reach out ndash follow up

                              10 Donrsquot lead with standard information

                              11 Donrsquot offer to do anything and everything

                              From Experts on Marketing to Agencies (the Customer)

                              The EndhellipQuestions

                              Personal Timely Assistance in Contracting

                              with the Government Contracting

                              Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                              LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                              Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                              wwwmontanaptacorg

                              • Introduction to Government Contracting 101
                              • Purpose
                              • Workshop Overview
                              • Introductions to Government Contracting Part 1
                              • What does the government buy
                              • The Big Challenge hellip
                              • Intro to government contracting
                              • Slide 8
                              • Readiness Factors to Consider
                              • Readiness Factors to Consider
                              • Take a Self-Assessment (Selfie)
                              • Slide 12
                              • Get Registered SAMgov
                              • Get Registered D-U-N-S Number
                              • Get Registered D-U-N-S Cont
                              • Get Registered NAICS Codes
                              • Get Registered PSC (Codes)
                              • Get Registered NAICS Search
                              • Get Registered PSC Search
                              • Get Registered Prepare to Create an SBA Profile
                              • Get Registered Past Performance References
                              • Get Registered Completed Basic Steps
                              • Get Registered Create a Logingov Acct
                              • Get Registered Sign into your SAM Acct
                              • Get Registered Create an Individual Acct
                              • Get Registered SAM cont
                              • Get Registered SAM cont
                              • Get Registered SAM cont
                              • Get Registered SBA Profile
                              • Get Registered SAM Notarized Letter
                              • New Look of SAMgov on April 26 2021
                              • New Look of SAMgov Date Filter
                              • New Look of SAMgov Help and Support Page
                              • New Look of SAMgov on April 26 2021
                              • New Look of SAMgov on April 26 2021
                              • Legacy websites one-stop-shop
                              • Slide 37
                              • Research
                              • Identify
                              • Identify
                              • Identify
                              • Identify
                              • Identify
                              • Identify
                              • Identify
                              • Identify - betasamgov
                              • Identify - betasamgov
                              • Identify - betasamgov
                              • Identify
                              • Identify ndash Smaller Opportunities
                              • Identify
                              • Identify - Subcontracting
                              • Identify - Subcontracting
                              • Dynamic Small Business Search
                              • Understand - Small Business Set Asides
                              • Understand - Small Business Set Asides
                              • Government Marketing Plan
                              • Government Marketing Plan
                              • Government Marketing Plan
                              • Government Marketing Plan
                              • Government Marketing Plan
                              • Government Marketing Plan
                              • Government Marketing Plan
                              • Government Marketing Plan
                              • Government Marketing Plan ndash 11 Tips
                              • Government Marketing Plan ndash 11 Tips
                              • The EndhellipQuestions
                              • Slide 68

                                Get Registered PSC (Codes)

                                Research your Product Service Codes

                                bull PSC Coding System

                                bull Describes Products Services and Research and Development Purchased by the Federal Government

                                bull They Indicate ldquoWhatrdquo Was Bought for Contract Actions Reported

                                Your local PTAC advisor can assist you with this

                                Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

                                Your local PTAC advisor can assist you with this

                                Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

                                Your local PTAC advisor can assist you with this

                                Get Registered PSC Search

                                Keyword

                                Category

                                Get Registered Prepare to Create an SBA Profile

                                bull Create SBA Profile

                                bull Keywords

                                bull Write a short capabilities narrative

                                Your local PTAC advisor can assist you with this

                                Get Registered Past Performance References

                                bull Federal

                                bull Prime or Sub Contractor

                                bull No Federal or Local

                                bull No Past Performance

                                Your local PTAC advisor can assist you with this

                                Get Registered Completed Basic Stepsbull Now that you havehellip

                                Your DUNS Number

                                Yoursquove selected a primary NAICS and PSC Codes

                                Yoursquove selected Keywords to describe your business

                                Yoursquove created your capabilities narrative and Referencehellip

                                bull Additional Business Information

                                Entity Taxpayer Information

                                Date Business Started

                                Banking Information

                                Yoursquore ready to begin the SAM registration process

                                Get Registered Create a Logingov Acct

                                Logingov

                                Visit httpssamgovSAMpagespublicindexjsf

                                bull Email address

                                bull logingov

                                bull Confirm

                                bull Create

                                bull Secondary authentication method

                                Email address and password you create

                                for your logingov account is the same email address and

                                password you will use to access your SAMgov and FSDgov

                                Get Registered Sign into your SAM Acct

                                Register in the System for Award Management (SAM)

                                Visit httpssamgovportalSAM

                                Select Log In to complete the authentication process

                                Sign into your SAM account

                                Enter Security Code

                                Get Registered Create an Individual Acct

                                Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

                                Then choose ldquocreate individual accountrdquo

                                Get Registered SAM cont

                                bull Usage Agreement

                                bull Entity Registration

                                bull Existing Entity Registrations

                                Get Registered SAM cont

                                bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

                                Your local PTAC advisor can assist you with this

                                Get Registered SAM cont

                                To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

                                and click ldquoSign up for Servicesrdquo

                                Get Registered SBA Profile

                                bull Creating and Registering an SBA Profile

                                bull The purpose of the SBA profile

                                bull Dynamic Small Business Search (DSBS)

                                bull Keywords

                                Your local PTAC advisor can assist you with this

                                Get Registered SAM Notarized Letter

                                bull SAM Notarized Letter required

                                bull Uploaded to fsdgov account Visit wwwfsdgov

                                bull Submit Within 30 Days

                                bull The information must match SAM

                                Your PTAC advisor can help you with this

                                New Look of SAMgov on April 26 2021

                                New Look of SAMgov Date Filter

                                New Look of SAMgov Help and Support Page

                                New Look of SAMgov on April 26 2021

                                New Look of SAMgov on April 26 2021

                                Legacy websites one-stop-shop

                                Your local PTAC advisor can assist you with this

                                This Photo by Unknown Author is licensed under CC BY-NC-ND

                                Introductions to Government Contracting Part 2

                                Research

                                bull Register Research

                                Identify

                                Does Government Contracting Fit into your Marketing Strategy

                                Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                                bull The investment to win government business is integral to their growth plans

                                bull They identified a specific agency whose needs fit their product or service

                                Identify

                                bull httpwwwusaspendinggov

                                bull httpswwwfpdsgov

                                bull httpsbetasamgov

                                bull wwwfedconnectnet

                                Identifywwwusaspendinggov

                                Identifywwwusaspendinggov

                                Identifywwwfpdsgov

                                Identify

                                wwwfpdsgov

                                Identify

                                betasamgov

                                Identify - betasamgov

                                Identify - betasamgov

                                Identify - betasamgov

                                Identify

                                wwwfedconnectnet

                                bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                Identify ndash Smaller Opportunities

                                bull State of Montanahttpsspbmtgov

                                Vendors Resources

                                bull CitiesCountieshttpsgreatfallsmtnetrfps

                                bull Federal Agencieshttpwwwfsusdagovmainhelena

                                (Helena Forest Service)

                                Start Small

                                Identify

                                bull Identify target markets

                                bull Seek smaller opportunities

                                bull Consider subcontracting or finding a small business partner

                                Focus

                                Team Up

                                Federal State and Local

                                bull Good Way to Build Past Performance

                                bull Proactive Marketing

                                bull Establish Trustful Relationships

                                Networking Essential

                                bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                Small Business Certifications

                                Identify - Subcontracting

                                Identify - Subcontracting

                                Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                Dynamic Small Business Search

                                23Small Business

                                3

                                5

                                3

                                5

                                Understand - Small Business Set Asides

                                Woman Owned

                                Service-Disabled-Veteran Owned

                                Small Disadvantaged Business

                                HUBZone

                                Over $3500 not over $150000

                                Understand - Small Business Set Asides

                                bull Small Disadvantaged Business (SDB)

                                ndash Disadvantaged Business Enterprise (DBE

                                ndash 8(a) Program

                                bull Woman-Owned Small Business (WOSB)

                                bull Economically Disadvantaged WOSB

                                bull Veteran-Owned Small Business (VOSB)

                                ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                bull HUBZone

                                httpswwwsbagovcontent

                                Government Marketing Plan

                                Primary Strategies for Marketing to the Government

                                bull Demand Generation

                                bull Differentiation

                                Government Marketing Plan

                                7 Ways to Market to the Government

                                1 Call potential buyers within federal agencies

                                2 Target government field offices in your area

                                3 Go to contractor matchmaking events

                                4 Look for subcontracting opportunities

                                Government Marketing Plan

                                7 Ways to Market to the Government

                                5 Get help from experts

                                6 Network in the business community

                                7 Optional Use government wide purchasing vehicles

                                Government Marketing Plan

                                1 Call potential buyers

                                bull Do your homework

                                bull Contractingprocurement officer

                                bull End user program manager or technical specialist

                                bull Establish relationship

                                Government Marketing Plan

                                2 Target government field offices in your area

                                bull Local offices will purchase under $25000

                                bull Larger purchases

                                bull Take advantage of your proximity

                                Government Marketing Plan

                                3 Go to matchmaking events put on by agencies and PTACs

                                bull Directly meetings

                                bull Access to end users

                                bull Meet prime contractors

                                bull Network

                                Government Marketing Plan

                                4 Look for subcontracting opportunities

                                bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                bull SBArsquos All Small Business mentor-proteacutegeacute program

                                5 Get help from experts

                                bull PTAC

                                bull EDOs and SBDCs

                                bull GSA

                                Government Marketing Plan

                                6 Network in the Community

                                bull Vendor fairs

                                bull Business matchmaking events

                                7 Use government-wide purchasing vehicles (Optional)

                                bull GSA Multiple Award schedules

                                bull Larger market for your goods and services

                                Government Marketing Plan ndash 11 Tips

                                1 Sources Sought and Request for Information

                                2 SBA profile

                                3 Capability briefing

                                4 Demographic of your market

                                5 Agencyrsquos mission

                                From Experts on Marketing to Agencies (the Customer)

                                Government Marketing Plan ndash 11 Tips

                                7 Agencyrsquos job

                                8 Understand and communicate

                                9 Reach out ndash follow up

                                10 Donrsquot lead with standard information

                                11 Donrsquot offer to do anything and everything

                                From Experts on Marketing to Agencies (the Customer)

                                The EndhellipQuestions

                                Personal Timely Assistance in Contracting

                                with the Government Contracting

                                Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                wwwmontanaptacorg

                                • Introduction to Government Contracting 101
                                • Purpose
                                • Workshop Overview
                                • Introductions to Government Contracting Part 1
                                • What does the government buy
                                • The Big Challenge hellip
                                • Intro to government contracting
                                • Slide 8
                                • Readiness Factors to Consider
                                • Readiness Factors to Consider
                                • Take a Self-Assessment (Selfie)
                                • Slide 12
                                • Get Registered SAMgov
                                • Get Registered D-U-N-S Number
                                • Get Registered D-U-N-S Cont
                                • Get Registered NAICS Codes
                                • Get Registered PSC (Codes)
                                • Get Registered NAICS Search
                                • Get Registered PSC Search
                                • Get Registered Prepare to Create an SBA Profile
                                • Get Registered Past Performance References
                                • Get Registered Completed Basic Steps
                                • Get Registered Create a Logingov Acct
                                • Get Registered Sign into your SAM Acct
                                • Get Registered Create an Individual Acct
                                • Get Registered SAM cont
                                • Get Registered SAM cont
                                • Get Registered SAM cont
                                • Get Registered SBA Profile
                                • Get Registered SAM Notarized Letter
                                • New Look of SAMgov on April 26 2021
                                • New Look of SAMgov Date Filter
                                • New Look of SAMgov Help and Support Page
                                • New Look of SAMgov on April 26 2021
                                • New Look of SAMgov on April 26 2021
                                • Legacy websites one-stop-shop
                                • Slide 37
                                • Research
                                • Identify
                                • Identify
                                • Identify
                                • Identify
                                • Identify
                                • Identify
                                • Identify
                                • Identify - betasamgov
                                • Identify - betasamgov
                                • Identify - betasamgov
                                • Identify
                                • Identify ndash Smaller Opportunities
                                • Identify
                                • Identify - Subcontracting
                                • Identify - Subcontracting
                                • Dynamic Small Business Search
                                • Understand - Small Business Set Asides
                                • Understand - Small Business Set Asides
                                • Government Marketing Plan
                                • Government Marketing Plan
                                • Government Marketing Plan
                                • Government Marketing Plan
                                • Government Marketing Plan
                                • Government Marketing Plan
                                • Government Marketing Plan
                                • Government Marketing Plan
                                • Government Marketing Plan ndash 11 Tips
                                • Government Marketing Plan ndash 11 Tips
                                • The EndhellipQuestions
                                • Slide 68

                                  Get Registered NAICS SearchWhere do I find my NAICSVisit httpswwwnaicscomsearch

                                  Your local PTAC advisor can assist you with this

                                  Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

                                  Your local PTAC advisor can assist you with this

                                  Get Registered PSC Search

                                  Keyword

                                  Category

                                  Get Registered Prepare to Create an SBA Profile

                                  bull Create SBA Profile

                                  bull Keywords

                                  bull Write a short capabilities narrative

                                  Your local PTAC advisor can assist you with this

                                  Get Registered Past Performance References

                                  bull Federal

                                  bull Prime or Sub Contractor

                                  bull No Federal or Local

                                  bull No Past Performance

                                  Your local PTAC advisor can assist you with this

                                  Get Registered Completed Basic Stepsbull Now that you havehellip

                                  Your DUNS Number

                                  Yoursquove selected a primary NAICS and PSC Codes

                                  Yoursquove selected Keywords to describe your business

                                  Yoursquove created your capabilities narrative and Referencehellip

                                  bull Additional Business Information

                                  Entity Taxpayer Information

                                  Date Business Started

                                  Banking Information

                                  Yoursquore ready to begin the SAM registration process

                                  Get Registered Create a Logingov Acct

                                  Logingov

                                  Visit httpssamgovSAMpagespublicindexjsf

                                  bull Email address

                                  bull logingov

                                  bull Confirm

                                  bull Create

                                  bull Secondary authentication method

                                  Email address and password you create

                                  for your logingov account is the same email address and

                                  password you will use to access your SAMgov and FSDgov

                                  Get Registered Sign into your SAM Acct

                                  Register in the System for Award Management (SAM)

                                  Visit httpssamgovportalSAM

                                  Select Log In to complete the authentication process

                                  Sign into your SAM account

                                  Enter Security Code

                                  Get Registered Create an Individual Acct

                                  Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

                                  Then choose ldquocreate individual accountrdquo

                                  Get Registered SAM cont

                                  bull Usage Agreement

                                  bull Entity Registration

                                  bull Existing Entity Registrations

                                  Get Registered SAM cont

                                  bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

                                  Your local PTAC advisor can assist you with this

                                  Get Registered SAM cont

                                  To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

                                  and click ldquoSign up for Servicesrdquo

                                  Get Registered SBA Profile

                                  bull Creating and Registering an SBA Profile

                                  bull The purpose of the SBA profile

                                  bull Dynamic Small Business Search (DSBS)

                                  bull Keywords

                                  Your local PTAC advisor can assist you with this

                                  Get Registered SAM Notarized Letter

                                  bull SAM Notarized Letter required

                                  bull Uploaded to fsdgov account Visit wwwfsdgov

                                  bull Submit Within 30 Days

                                  bull The information must match SAM

                                  Your PTAC advisor can help you with this

                                  New Look of SAMgov on April 26 2021

                                  New Look of SAMgov Date Filter

                                  New Look of SAMgov Help and Support Page

                                  New Look of SAMgov on April 26 2021

                                  New Look of SAMgov on April 26 2021

                                  Legacy websites one-stop-shop

                                  Your local PTAC advisor can assist you with this

                                  This Photo by Unknown Author is licensed under CC BY-NC-ND

                                  Introductions to Government Contracting Part 2

                                  Research

                                  bull Register Research

                                  Identify

                                  Does Government Contracting Fit into your Marketing Strategy

                                  Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                                  bull The investment to win government business is integral to their growth plans

                                  bull They identified a specific agency whose needs fit their product or service

                                  Identify

                                  bull httpwwwusaspendinggov

                                  bull httpswwwfpdsgov

                                  bull httpsbetasamgov

                                  bull wwwfedconnectnet

                                  Identifywwwusaspendinggov

                                  Identifywwwusaspendinggov

                                  Identifywwwfpdsgov

                                  Identify

                                  wwwfpdsgov

                                  Identify

                                  betasamgov

                                  Identify - betasamgov

                                  Identify - betasamgov

                                  Identify - betasamgov

                                  Identify

                                  wwwfedconnectnet

                                  bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                  Identify ndash Smaller Opportunities

                                  bull State of Montanahttpsspbmtgov

                                  Vendors Resources

                                  bull CitiesCountieshttpsgreatfallsmtnetrfps

                                  bull Federal Agencieshttpwwwfsusdagovmainhelena

                                  (Helena Forest Service)

                                  Start Small

                                  Identify

                                  bull Identify target markets

                                  bull Seek smaller opportunities

                                  bull Consider subcontracting or finding a small business partner

                                  Focus

                                  Team Up

                                  Federal State and Local

                                  bull Good Way to Build Past Performance

                                  bull Proactive Marketing

                                  bull Establish Trustful Relationships

                                  Networking Essential

                                  bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                  Small Business Certifications

                                  Identify - Subcontracting

                                  Identify - Subcontracting

                                  Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                  Dynamic Small Business Search

                                  23Small Business

                                  3

                                  5

                                  3

                                  5

                                  Understand - Small Business Set Asides

                                  Woman Owned

                                  Service-Disabled-Veteran Owned

                                  Small Disadvantaged Business

                                  HUBZone

                                  Over $3500 not over $150000

                                  Understand - Small Business Set Asides

                                  bull Small Disadvantaged Business (SDB)

                                  ndash Disadvantaged Business Enterprise (DBE

                                  ndash 8(a) Program

                                  bull Woman-Owned Small Business (WOSB)

                                  bull Economically Disadvantaged WOSB

                                  bull Veteran-Owned Small Business (VOSB)

                                  ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                  bull HUBZone

                                  httpswwwsbagovcontent

                                  Government Marketing Plan

                                  Primary Strategies for Marketing to the Government

                                  bull Demand Generation

                                  bull Differentiation

                                  Government Marketing Plan

                                  7 Ways to Market to the Government

                                  1 Call potential buyers within federal agencies

                                  2 Target government field offices in your area

                                  3 Go to contractor matchmaking events

                                  4 Look for subcontracting opportunities

                                  Government Marketing Plan

                                  7 Ways to Market to the Government

                                  5 Get help from experts

                                  6 Network in the business community

                                  7 Optional Use government wide purchasing vehicles

                                  Government Marketing Plan

                                  1 Call potential buyers

                                  bull Do your homework

                                  bull Contractingprocurement officer

                                  bull End user program manager or technical specialist

                                  bull Establish relationship

                                  Government Marketing Plan

                                  2 Target government field offices in your area

                                  bull Local offices will purchase under $25000

                                  bull Larger purchases

                                  bull Take advantage of your proximity

                                  Government Marketing Plan

                                  3 Go to matchmaking events put on by agencies and PTACs

                                  bull Directly meetings

                                  bull Access to end users

                                  bull Meet prime contractors

                                  bull Network

                                  Government Marketing Plan

                                  4 Look for subcontracting opportunities

                                  bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                  bull SBArsquos All Small Business mentor-proteacutegeacute program

                                  5 Get help from experts

                                  bull PTAC

                                  bull EDOs and SBDCs

                                  bull GSA

                                  Government Marketing Plan

                                  6 Network in the Community

                                  bull Vendor fairs

                                  bull Business matchmaking events

                                  7 Use government-wide purchasing vehicles (Optional)

                                  bull GSA Multiple Award schedules

                                  bull Larger market for your goods and services

                                  Government Marketing Plan ndash 11 Tips

                                  1 Sources Sought and Request for Information

                                  2 SBA profile

                                  3 Capability briefing

                                  4 Demographic of your market

                                  5 Agencyrsquos mission

                                  From Experts on Marketing to Agencies (the Customer)

                                  Government Marketing Plan ndash 11 Tips

                                  7 Agencyrsquos job

                                  8 Understand and communicate

                                  9 Reach out ndash follow up

                                  10 Donrsquot lead with standard information

                                  11 Donrsquot offer to do anything and everything

                                  From Experts on Marketing to Agencies (the Customer)

                                  The EndhellipQuestions

                                  Personal Timely Assistance in Contracting

                                  with the Government Contracting

                                  Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                  LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                  Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                  wwwmontanaptacorg

                                  • Introduction to Government Contracting 101
                                  • Purpose
                                  • Workshop Overview
                                  • Introductions to Government Contracting Part 1
                                  • What does the government buy
                                  • The Big Challenge hellip
                                  • Intro to government contracting
                                  • Slide 8
                                  • Readiness Factors to Consider
                                  • Readiness Factors to Consider
                                  • Take a Self-Assessment (Selfie)
                                  • Slide 12
                                  • Get Registered SAMgov
                                  • Get Registered D-U-N-S Number
                                  • Get Registered D-U-N-S Cont
                                  • Get Registered NAICS Codes
                                  • Get Registered PSC (Codes)
                                  • Get Registered NAICS Search
                                  • Get Registered PSC Search
                                  • Get Registered Prepare to Create an SBA Profile
                                  • Get Registered Past Performance References
                                  • Get Registered Completed Basic Steps
                                  • Get Registered Create a Logingov Acct
                                  • Get Registered Sign into your SAM Acct
                                  • Get Registered Create an Individual Acct
                                  • Get Registered SAM cont
                                  • Get Registered SAM cont
                                  • Get Registered SAM cont
                                  • Get Registered SBA Profile
                                  • Get Registered SAM Notarized Letter
                                  • New Look of SAMgov on April 26 2021
                                  • New Look of SAMgov Date Filter
                                  • New Look of SAMgov Help and Support Page
                                  • New Look of SAMgov on April 26 2021
                                  • New Look of SAMgov on April 26 2021
                                  • Legacy websites one-stop-shop
                                  • Slide 37
                                  • Research
                                  • Identify
                                  • Identify
                                  • Identify
                                  • Identify
                                  • Identify
                                  • Identify
                                  • Identify
                                  • Identify - betasamgov
                                  • Identify - betasamgov
                                  • Identify - betasamgov
                                  • Identify
                                  • Identify ndash Smaller Opportunities
                                  • Identify
                                  • Identify - Subcontracting
                                  • Identify - Subcontracting
                                  • Dynamic Small Business Search
                                  • Understand - Small Business Set Asides
                                  • Understand - Small Business Set Asides
                                  • Government Marketing Plan
                                  • Government Marketing Plan
                                  • Government Marketing Plan
                                  • Government Marketing Plan
                                  • Government Marketing Plan
                                  • Government Marketing Plan
                                  • Government Marketing Plan
                                  • Government Marketing Plan
                                  • Government Marketing Plan ndash 11 Tips
                                  • Government Marketing Plan ndash 11 Tips
                                  • The EndhellipQuestions
                                  • Slide 68

                                    Where do I find my PSCrsquosVisit httpsupportoutreachsystemscomresourcestablespscs

                                    Your local PTAC advisor can assist you with this

                                    Get Registered PSC Search

                                    Keyword

                                    Category

                                    Get Registered Prepare to Create an SBA Profile

                                    bull Create SBA Profile

                                    bull Keywords

                                    bull Write a short capabilities narrative

                                    Your local PTAC advisor can assist you with this

                                    Get Registered Past Performance References

                                    bull Federal

                                    bull Prime or Sub Contractor

                                    bull No Federal or Local

                                    bull No Past Performance

                                    Your local PTAC advisor can assist you with this

                                    Get Registered Completed Basic Stepsbull Now that you havehellip

                                    Your DUNS Number

                                    Yoursquove selected a primary NAICS and PSC Codes

                                    Yoursquove selected Keywords to describe your business

                                    Yoursquove created your capabilities narrative and Referencehellip

                                    bull Additional Business Information

                                    Entity Taxpayer Information

                                    Date Business Started

                                    Banking Information

                                    Yoursquore ready to begin the SAM registration process

                                    Get Registered Create a Logingov Acct

                                    Logingov

                                    Visit httpssamgovSAMpagespublicindexjsf

                                    bull Email address

                                    bull logingov

                                    bull Confirm

                                    bull Create

                                    bull Secondary authentication method

                                    Email address and password you create

                                    for your logingov account is the same email address and

                                    password you will use to access your SAMgov and FSDgov

                                    Get Registered Sign into your SAM Acct

                                    Register in the System for Award Management (SAM)

                                    Visit httpssamgovportalSAM

                                    Select Log In to complete the authentication process

                                    Sign into your SAM account

                                    Enter Security Code

                                    Get Registered Create an Individual Acct

                                    Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

                                    Then choose ldquocreate individual accountrdquo

                                    Get Registered SAM cont

                                    bull Usage Agreement

                                    bull Entity Registration

                                    bull Existing Entity Registrations

                                    Get Registered SAM cont

                                    bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

                                    Your local PTAC advisor can assist you with this

                                    Get Registered SAM cont

                                    To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

                                    and click ldquoSign up for Servicesrdquo

                                    Get Registered SBA Profile

                                    bull Creating and Registering an SBA Profile

                                    bull The purpose of the SBA profile

                                    bull Dynamic Small Business Search (DSBS)

                                    bull Keywords

                                    Your local PTAC advisor can assist you with this

                                    Get Registered SAM Notarized Letter

                                    bull SAM Notarized Letter required

                                    bull Uploaded to fsdgov account Visit wwwfsdgov

                                    bull Submit Within 30 Days

                                    bull The information must match SAM

                                    Your PTAC advisor can help you with this

                                    New Look of SAMgov on April 26 2021

                                    New Look of SAMgov Date Filter

                                    New Look of SAMgov Help and Support Page

                                    New Look of SAMgov on April 26 2021

                                    New Look of SAMgov on April 26 2021

                                    Legacy websites one-stop-shop

                                    Your local PTAC advisor can assist you with this

                                    This Photo by Unknown Author is licensed under CC BY-NC-ND

                                    Introductions to Government Contracting Part 2

                                    Research

                                    bull Register Research

                                    Identify

                                    Does Government Contracting Fit into your Marketing Strategy

                                    Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                                    bull The investment to win government business is integral to their growth plans

                                    bull They identified a specific agency whose needs fit their product or service

                                    Identify

                                    bull httpwwwusaspendinggov

                                    bull httpswwwfpdsgov

                                    bull httpsbetasamgov

                                    bull wwwfedconnectnet

                                    Identifywwwusaspendinggov

                                    Identifywwwusaspendinggov

                                    Identifywwwfpdsgov

                                    Identify

                                    wwwfpdsgov

                                    Identify

                                    betasamgov

                                    Identify - betasamgov

                                    Identify - betasamgov

                                    Identify - betasamgov

                                    Identify

                                    wwwfedconnectnet

                                    bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                    Identify ndash Smaller Opportunities

                                    bull State of Montanahttpsspbmtgov

                                    Vendors Resources

                                    bull CitiesCountieshttpsgreatfallsmtnetrfps

                                    bull Federal Agencieshttpwwwfsusdagovmainhelena

                                    (Helena Forest Service)

                                    Start Small

                                    Identify

                                    bull Identify target markets

                                    bull Seek smaller opportunities

                                    bull Consider subcontracting or finding a small business partner

                                    Focus

                                    Team Up

                                    Federal State and Local

                                    bull Good Way to Build Past Performance

                                    bull Proactive Marketing

                                    bull Establish Trustful Relationships

                                    Networking Essential

                                    bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                    Small Business Certifications

                                    Identify - Subcontracting

                                    Identify - Subcontracting

                                    Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                    Dynamic Small Business Search

                                    23Small Business

                                    3

                                    5

                                    3

                                    5

                                    Understand - Small Business Set Asides

                                    Woman Owned

                                    Service-Disabled-Veteran Owned

                                    Small Disadvantaged Business

                                    HUBZone

                                    Over $3500 not over $150000

                                    Understand - Small Business Set Asides

                                    bull Small Disadvantaged Business (SDB)

                                    ndash Disadvantaged Business Enterprise (DBE

                                    ndash 8(a) Program

                                    bull Woman-Owned Small Business (WOSB)

                                    bull Economically Disadvantaged WOSB

                                    bull Veteran-Owned Small Business (VOSB)

                                    ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                    bull HUBZone

                                    httpswwwsbagovcontent

                                    Government Marketing Plan

                                    Primary Strategies for Marketing to the Government

                                    bull Demand Generation

                                    bull Differentiation

                                    Government Marketing Plan

                                    7 Ways to Market to the Government

                                    1 Call potential buyers within federal agencies

                                    2 Target government field offices in your area

                                    3 Go to contractor matchmaking events

                                    4 Look for subcontracting opportunities

                                    Government Marketing Plan

                                    7 Ways to Market to the Government

                                    5 Get help from experts

                                    6 Network in the business community

                                    7 Optional Use government wide purchasing vehicles

                                    Government Marketing Plan

                                    1 Call potential buyers

                                    bull Do your homework

                                    bull Contractingprocurement officer

                                    bull End user program manager or technical specialist

                                    bull Establish relationship

                                    Government Marketing Plan

                                    2 Target government field offices in your area

                                    bull Local offices will purchase under $25000

                                    bull Larger purchases

                                    bull Take advantage of your proximity

                                    Government Marketing Plan

                                    3 Go to matchmaking events put on by agencies and PTACs

                                    bull Directly meetings

                                    bull Access to end users

                                    bull Meet prime contractors

                                    bull Network

                                    Government Marketing Plan

                                    4 Look for subcontracting opportunities

                                    bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                    bull SBArsquos All Small Business mentor-proteacutegeacute program

                                    5 Get help from experts

                                    bull PTAC

                                    bull EDOs and SBDCs

                                    bull GSA

                                    Government Marketing Plan

                                    6 Network in the Community

                                    bull Vendor fairs

                                    bull Business matchmaking events

                                    7 Use government-wide purchasing vehicles (Optional)

                                    bull GSA Multiple Award schedules

                                    bull Larger market for your goods and services

                                    Government Marketing Plan ndash 11 Tips

                                    1 Sources Sought and Request for Information

                                    2 SBA profile

                                    3 Capability briefing

                                    4 Demographic of your market

                                    5 Agencyrsquos mission

                                    From Experts on Marketing to Agencies (the Customer)

                                    Government Marketing Plan ndash 11 Tips

                                    7 Agencyrsquos job

                                    8 Understand and communicate

                                    9 Reach out ndash follow up

                                    10 Donrsquot lead with standard information

                                    11 Donrsquot offer to do anything and everything

                                    From Experts on Marketing to Agencies (the Customer)

                                    The EndhellipQuestions

                                    Personal Timely Assistance in Contracting

                                    with the Government Contracting

                                    Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                    LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                    Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                    wwwmontanaptacorg

                                    • Introduction to Government Contracting 101
                                    • Purpose
                                    • Workshop Overview
                                    • Introductions to Government Contracting Part 1
                                    • What does the government buy
                                    • The Big Challenge hellip
                                    • Intro to government contracting
                                    • Slide 8
                                    • Readiness Factors to Consider
                                    • Readiness Factors to Consider
                                    • Take a Self-Assessment (Selfie)
                                    • Slide 12
                                    • Get Registered SAMgov
                                    • Get Registered D-U-N-S Number
                                    • Get Registered D-U-N-S Cont
                                    • Get Registered NAICS Codes
                                    • Get Registered PSC (Codes)
                                    • Get Registered NAICS Search
                                    • Get Registered PSC Search
                                    • Get Registered Prepare to Create an SBA Profile
                                    • Get Registered Past Performance References
                                    • Get Registered Completed Basic Steps
                                    • Get Registered Create a Logingov Acct
                                    • Get Registered Sign into your SAM Acct
                                    • Get Registered Create an Individual Acct
                                    • Get Registered SAM cont
                                    • Get Registered SAM cont
                                    • Get Registered SAM cont
                                    • Get Registered SBA Profile
                                    • Get Registered SAM Notarized Letter
                                    • New Look of SAMgov on April 26 2021
                                    • New Look of SAMgov Date Filter
                                    • New Look of SAMgov Help and Support Page
                                    • New Look of SAMgov on April 26 2021
                                    • New Look of SAMgov on April 26 2021
                                    • Legacy websites one-stop-shop
                                    • Slide 37
                                    • Research
                                    • Identify
                                    • Identify
                                    • Identify
                                    • Identify
                                    • Identify
                                    • Identify
                                    • Identify
                                    • Identify - betasamgov
                                    • Identify - betasamgov
                                    • Identify - betasamgov
                                    • Identify
                                    • Identify ndash Smaller Opportunities
                                    • Identify
                                    • Identify - Subcontracting
                                    • Identify - Subcontracting
                                    • Dynamic Small Business Search
                                    • Understand - Small Business Set Asides
                                    • Understand - Small Business Set Asides
                                    • Government Marketing Plan
                                    • Government Marketing Plan
                                    • Government Marketing Plan
                                    • Government Marketing Plan
                                    • Government Marketing Plan
                                    • Government Marketing Plan
                                    • Government Marketing Plan
                                    • Government Marketing Plan
                                    • Government Marketing Plan ndash 11 Tips
                                    • Government Marketing Plan ndash 11 Tips
                                    • The EndhellipQuestions
                                    • Slide 68

                                      Get Registered Prepare to Create an SBA Profile

                                      bull Create SBA Profile

                                      bull Keywords

                                      bull Write a short capabilities narrative

                                      Your local PTAC advisor can assist you with this

                                      Get Registered Past Performance References

                                      bull Federal

                                      bull Prime or Sub Contractor

                                      bull No Federal or Local

                                      bull No Past Performance

                                      Your local PTAC advisor can assist you with this

                                      Get Registered Completed Basic Stepsbull Now that you havehellip

                                      Your DUNS Number

                                      Yoursquove selected a primary NAICS and PSC Codes

                                      Yoursquove selected Keywords to describe your business

                                      Yoursquove created your capabilities narrative and Referencehellip

                                      bull Additional Business Information

                                      Entity Taxpayer Information

                                      Date Business Started

                                      Banking Information

                                      Yoursquore ready to begin the SAM registration process

                                      Get Registered Create a Logingov Acct

                                      Logingov

                                      Visit httpssamgovSAMpagespublicindexjsf

                                      bull Email address

                                      bull logingov

                                      bull Confirm

                                      bull Create

                                      bull Secondary authentication method

                                      Email address and password you create

                                      for your logingov account is the same email address and

                                      password you will use to access your SAMgov and FSDgov

                                      Get Registered Sign into your SAM Acct

                                      Register in the System for Award Management (SAM)

                                      Visit httpssamgovportalSAM

                                      Select Log In to complete the authentication process

                                      Sign into your SAM account

                                      Enter Security Code

                                      Get Registered Create an Individual Acct

                                      Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

                                      Then choose ldquocreate individual accountrdquo

                                      Get Registered SAM cont

                                      bull Usage Agreement

                                      bull Entity Registration

                                      bull Existing Entity Registrations

                                      Get Registered SAM cont

                                      bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

                                      Your local PTAC advisor can assist you with this

                                      Get Registered SAM cont

                                      To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

                                      and click ldquoSign up for Servicesrdquo

                                      Get Registered SBA Profile

                                      bull Creating and Registering an SBA Profile

                                      bull The purpose of the SBA profile

                                      bull Dynamic Small Business Search (DSBS)

                                      bull Keywords

                                      Your local PTAC advisor can assist you with this

                                      Get Registered SAM Notarized Letter

                                      bull SAM Notarized Letter required

                                      bull Uploaded to fsdgov account Visit wwwfsdgov

                                      bull Submit Within 30 Days

                                      bull The information must match SAM

                                      Your PTAC advisor can help you with this

                                      New Look of SAMgov on April 26 2021

                                      New Look of SAMgov Date Filter

                                      New Look of SAMgov Help and Support Page

                                      New Look of SAMgov on April 26 2021

                                      New Look of SAMgov on April 26 2021

                                      Legacy websites one-stop-shop

                                      Your local PTAC advisor can assist you with this

                                      This Photo by Unknown Author is licensed under CC BY-NC-ND

                                      Introductions to Government Contracting Part 2

                                      Research

                                      bull Register Research

                                      Identify

                                      Does Government Contracting Fit into your Marketing Strategy

                                      Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                                      bull The investment to win government business is integral to their growth plans

                                      bull They identified a specific agency whose needs fit their product or service

                                      Identify

                                      bull httpwwwusaspendinggov

                                      bull httpswwwfpdsgov

                                      bull httpsbetasamgov

                                      bull wwwfedconnectnet

                                      Identifywwwusaspendinggov

                                      Identifywwwusaspendinggov

                                      Identifywwwfpdsgov

                                      Identify

                                      wwwfpdsgov

                                      Identify

                                      betasamgov

                                      Identify - betasamgov

                                      Identify - betasamgov

                                      Identify - betasamgov

                                      Identify

                                      wwwfedconnectnet

                                      bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                      Identify ndash Smaller Opportunities

                                      bull State of Montanahttpsspbmtgov

                                      Vendors Resources

                                      bull CitiesCountieshttpsgreatfallsmtnetrfps

                                      bull Federal Agencieshttpwwwfsusdagovmainhelena

                                      (Helena Forest Service)

                                      Start Small

                                      Identify

                                      bull Identify target markets

                                      bull Seek smaller opportunities

                                      bull Consider subcontracting or finding a small business partner

                                      Focus

                                      Team Up

                                      Federal State and Local

                                      bull Good Way to Build Past Performance

                                      bull Proactive Marketing

                                      bull Establish Trustful Relationships

                                      Networking Essential

                                      bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                      Small Business Certifications

                                      Identify - Subcontracting

                                      Identify - Subcontracting

                                      Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                      Dynamic Small Business Search

                                      23Small Business

                                      3

                                      5

                                      3

                                      5

                                      Understand - Small Business Set Asides

                                      Woman Owned

                                      Service-Disabled-Veteran Owned

                                      Small Disadvantaged Business

                                      HUBZone

                                      Over $3500 not over $150000

                                      Understand - Small Business Set Asides

                                      bull Small Disadvantaged Business (SDB)

                                      ndash Disadvantaged Business Enterprise (DBE

                                      ndash 8(a) Program

                                      bull Woman-Owned Small Business (WOSB)

                                      bull Economically Disadvantaged WOSB

                                      bull Veteran-Owned Small Business (VOSB)

                                      ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                      bull HUBZone

                                      httpswwwsbagovcontent

                                      Government Marketing Plan

                                      Primary Strategies for Marketing to the Government

                                      bull Demand Generation

                                      bull Differentiation

                                      Government Marketing Plan

                                      7 Ways to Market to the Government

                                      1 Call potential buyers within federal agencies

                                      2 Target government field offices in your area

                                      3 Go to contractor matchmaking events

                                      4 Look for subcontracting opportunities

                                      Government Marketing Plan

                                      7 Ways to Market to the Government

                                      5 Get help from experts

                                      6 Network in the business community

                                      7 Optional Use government wide purchasing vehicles

                                      Government Marketing Plan

                                      1 Call potential buyers

                                      bull Do your homework

                                      bull Contractingprocurement officer

                                      bull End user program manager or technical specialist

                                      bull Establish relationship

                                      Government Marketing Plan

                                      2 Target government field offices in your area

                                      bull Local offices will purchase under $25000

                                      bull Larger purchases

                                      bull Take advantage of your proximity

                                      Government Marketing Plan

                                      3 Go to matchmaking events put on by agencies and PTACs

                                      bull Directly meetings

                                      bull Access to end users

                                      bull Meet prime contractors

                                      bull Network

                                      Government Marketing Plan

                                      4 Look for subcontracting opportunities

                                      bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                      bull SBArsquos All Small Business mentor-proteacutegeacute program

                                      5 Get help from experts

                                      bull PTAC

                                      bull EDOs and SBDCs

                                      bull GSA

                                      Government Marketing Plan

                                      6 Network in the Community

                                      bull Vendor fairs

                                      bull Business matchmaking events

                                      7 Use government-wide purchasing vehicles (Optional)

                                      bull GSA Multiple Award schedules

                                      bull Larger market for your goods and services

                                      Government Marketing Plan ndash 11 Tips

                                      1 Sources Sought and Request for Information

                                      2 SBA profile

                                      3 Capability briefing

                                      4 Demographic of your market

                                      5 Agencyrsquos mission

                                      From Experts on Marketing to Agencies (the Customer)

                                      Government Marketing Plan ndash 11 Tips

                                      7 Agencyrsquos job

                                      8 Understand and communicate

                                      9 Reach out ndash follow up

                                      10 Donrsquot lead with standard information

                                      11 Donrsquot offer to do anything and everything

                                      From Experts on Marketing to Agencies (the Customer)

                                      The EndhellipQuestions

                                      Personal Timely Assistance in Contracting

                                      with the Government Contracting

                                      Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                      LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                      Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                      wwwmontanaptacorg

                                      • Introduction to Government Contracting 101
                                      • Purpose
                                      • Workshop Overview
                                      • Introductions to Government Contracting Part 1
                                      • What does the government buy
                                      • The Big Challenge hellip
                                      • Intro to government contracting
                                      • Slide 8
                                      • Readiness Factors to Consider
                                      • Readiness Factors to Consider
                                      • Take a Self-Assessment (Selfie)
                                      • Slide 12
                                      • Get Registered SAMgov
                                      • Get Registered D-U-N-S Number
                                      • Get Registered D-U-N-S Cont
                                      • Get Registered NAICS Codes
                                      • Get Registered PSC (Codes)
                                      • Get Registered NAICS Search
                                      • Get Registered PSC Search
                                      • Get Registered Prepare to Create an SBA Profile
                                      • Get Registered Past Performance References
                                      • Get Registered Completed Basic Steps
                                      • Get Registered Create a Logingov Acct
                                      • Get Registered Sign into your SAM Acct
                                      • Get Registered Create an Individual Acct
                                      • Get Registered SAM cont
                                      • Get Registered SAM cont
                                      • Get Registered SAM cont
                                      • Get Registered SBA Profile
                                      • Get Registered SAM Notarized Letter
                                      • New Look of SAMgov on April 26 2021
                                      • New Look of SAMgov Date Filter
                                      • New Look of SAMgov Help and Support Page
                                      • New Look of SAMgov on April 26 2021
                                      • New Look of SAMgov on April 26 2021
                                      • Legacy websites one-stop-shop
                                      • Slide 37
                                      • Research
                                      • Identify
                                      • Identify
                                      • Identify
                                      • Identify
                                      • Identify
                                      • Identify
                                      • Identify
                                      • Identify - betasamgov
                                      • Identify - betasamgov
                                      • Identify - betasamgov
                                      • Identify
                                      • Identify ndash Smaller Opportunities
                                      • Identify
                                      • Identify - Subcontracting
                                      • Identify - Subcontracting
                                      • Dynamic Small Business Search
                                      • Understand - Small Business Set Asides
                                      • Understand - Small Business Set Asides
                                      • Government Marketing Plan
                                      • Government Marketing Plan
                                      • Government Marketing Plan
                                      • Government Marketing Plan
                                      • Government Marketing Plan
                                      • Government Marketing Plan
                                      • Government Marketing Plan
                                      • Government Marketing Plan
                                      • Government Marketing Plan ndash 11 Tips
                                      • Government Marketing Plan ndash 11 Tips
                                      • The EndhellipQuestions
                                      • Slide 68

                                        Get Registered Past Performance References

                                        bull Federal

                                        bull Prime or Sub Contractor

                                        bull No Federal or Local

                                        bull No Past Performance

                                        Your local PTAC advisor can assist you with this

                                        Get Registered Completed Basic Stepsbull Now that you havehellip

                                        Your DUNS Number

                                        Yoursquove selected a primary NAICS and PSC Codes

                                        Yoursquove selected Keywords to describe your business

                                        Yoursquove created your capabilities narrative and Referencehellip

                                        bull Additional Business Information

                                        Entity Taxpayer Information

                                        Date Business Started

                                        Banking Information

                                        Yoursquore ready to begin the SAM registration process

                                        Get Registered Create a Logingov Acct

                                        Logingov

                                        Visit httpssamgovSAMpagespublicindexjsf

                                        bull Email address

                                        bull logingov

                                        bull Confirm

                                        bull Create

                                        bull Secondary authentication method

                                        Email address and password you create

                                        for your logingov account is the same email address and

                                        password you will use to access your SAMgov and FSDgov

                                        Get Registered Sign into your SAM Acct

                                        Register in the System for Award Management (SAM)

                                        Visit httpssamgovportalSAM

                                        Select Log In to complete the authentication process

                                        Sign into your SAM account

                                        Enter Security Code

                                        Get Registered Create an Individual Acct

                                        Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

                                        Then choose ldquocreate individual accountrdquo

                                        Get Registered SAM cont

                                        bull Usage Agreement

                                        bull Entity Registration

                                        bull Existing Entity Registrations

                                        Get Registered SAM cont

                                        bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

                                        Your local PTAC advisor can assist you with this

                                        Get Registered SAM cont

                                        To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

                                        and click ldquoSign up for Servicesrdquo

                                        Get Registered SBA Profile

                                        bull Creating and Registering an SBA Profile

                                        bull The purpose of the SBA profile

                                        bull Dynamic Small Business Search (DSBS)

                                        bull Keywords

                                        Your local PTAC advisor can assist you with this

                                        Get Registered SAM Notarized Letter

                                        bull SAM Notarized Letter required

                                        bull Uploaded to fsdgov account Visit wwwfsdgov

                                        bull Submit Within 30 Days

                                        bull The information must match SAM

                                        Your PTAC advisor can help you with this

                                        New Look of SAMgov on April 26 2021

                                        New Look of SAMgov Date Filter

                                        New Look of SAMgov Help and Support Page

                                        New Look of SAMgov on April 26 2021

                                        New Look of SAMgov on April 26 2021

                                        Legacy websites one-stop-shop

                                        Your local PTAC advisor can assist you with this

                                        This Photo by Unknown Author is licensed under CC BY-NC-ND

                                        Introductions to Government Contracting Part 2

                                        Research

                                        bull Register Research

                                        Identify

                                        Does Government Contracting Fit into your Marketing Strategy

                                        Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                                        bull The investment to win government business is integral to their growth plans

                                        bull They identified a specific agency whose needs fit their product or service

                                        Identify

                                        bull httpwwwusaspendinggov

                                        bull httpswwwfpdsgov

                                        bull httpsbetasamgov

                                        bull wwwfedconnectnet

                                        Identifywwwusaspendinggov

                                        Identifywwwusaspendinggov

                                        Identifywwwfpdsgov

                                        Identify

                                        wwwfpdsgov

                                        Identify

                                        betasamgov

                                        Identify - betasamgov

                                        Identify - betasamgov

                                        Identify - betasamgov

                                        Identify

                                        wwwfedconnectnet

                                        bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                        Identify ndash Smaller Opportunities

                                        bull State of Montanahttpsspbmtgov

                                        Vendors Resources

                                        bull CitiesCountieshttpsgreatfallsmtnetrfps

                                        bull Federal Agencieshttpwwwfsusdagovmainhelena

                                        (Helena Forest Service)

                                        Start Small

                                        Identify

                                        bull Identify target markets

                                        bull Seek smaller opportunities

                                        bull Consider subcontracting or finding a small business partner

                                        Focus

                                        Team Up

                                        Federal State and Local

                                        bull Good Way to Build Past Performance

                                        bull Proactive Marketing

                                        bull Establish Trustful Relationships

                                        Networking Essential

                                        bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                        Small Business Certifications

                                        Identify - Subcontracting

                                        Identify - Subcontracting

                                        Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                        Dynamic Small Business Search

                                        23Small Business

                                        3

                                        5

                                        3

                                        5

                                        Understand - Small Business Set Asides

                                        Woman Owned

                                        Service-Disabled-Veteran Owned

                                        Small Disadvantaged Business

                                        HUBZone

                                        Over $3500 not over $150000

                                        Understand - Small Business Set Asides

                                        bull Small Disadvantaged Business (SDB)

                                        ndash Disadvantaged Business Enterprise (DBE

                                        ndash 8(a) Program

                                        bull Woman-Owned Small Business (WOSB)

                                        bull Economically Disadvantaged WOSB

                                        bull Veteran-Owned Small Business (VOSB)

                                        ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                        bull HUBZone

                                        httpswwwsbagovcontent

                                        Government Marketing Plan

                                        Primary Strategies for Marketing to the Government

                                        bull Demand Generation

                                        bull Differentiation

                                        Government Marketing Plan

                                        7 Ways to Market to the Government

                                        1 Call potential buyers within federal agencies

                                        2 Target government field offices in your area

                                        3 Go to contractor matchmaking events

                                        4 Look for subcontracting opportunities

                                        Government Marketing Plan

                                        7 Ways to Market to the Government

                                        5 Get help from experts

                                        6 Network in the business community

                                        7 Optional Use government wide purchasing vehicles

                                        Government Marketing Plan

                                        1 Call potential buyers

                                        bull Do your homework

                                        bull Contractingprocurement officer

                                        bull End user program manager or technical specialist

                                        bull Establish relationship

                                        Government Marketing Plan

                                        2 Target government field offices in your area

                                        bull Local offices will purchase under $25000

                                        bull Larger purchases

                                        bull Take advantage of your proximity

                                        Government Marketing Plan

                                        3 Go to matchmaking events put on by agencies and PTACs

                                        bull Directly meetings

                                        bull Access to end users

                                        bull Meet prime contractors

                                        bull Network

                                        Government Marketing Plan

                                        4 Look for subcontracting opportunities

                                        bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                        bull SBArsquos All Small Business mentor-proteacutegeacute program

                                        5 Get help from experts

                                        bull PTAC

                                        bull EDOs and SBDCs

                                        bull GSA

                                        Government Marketing Plan

                                        6 Network in the Community

                                        bull Vendor fairs

                                        bull Business matchmaking events

                                        7 Use government-wide purchasing vehicles (Optional)

                                        bull GSA Multiple Award schedules

                                        bull Larger market for your goods and services

                                        Government Marketing Plan ndash 11 Tips

                                        1 Sources Sought and Request for Information

                                        2 SBA profile

                                        3 Capability briefing

                                        4 Demographic of your market

                                        5 Agencyrsquos mission

                                        From Experts on Marketing to Agencies (the Customer)

                                        Government Marketing Plan ndash 11 Tips

                                        7 Agencyrsquos job

                                        8 Understand and communicate

                                        9 Reach out ndash follow up

                                        10 Donrsquot lead with standard information

                                        11 Donrsquot offer to do anything and everything

                                        From Experts on Marketing to Agencies (the Customer)

                                        The EndhellipQuestions

                                        Personal Timely Assistance in Contracting

                                        with the Government Contracting

                                        Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                        LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                        Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                        wwwmontanaptacorg

                                        • Introduction to Government Contracting 101
                                        • Purpose
                                        • Workshop Overview
                                        • Introductions to Government Contracting Part 1
                                        • What does the government buy
                                        • The Big Challenge hellip
                                        • Intro to government contracting
                                        • Slide 8
                                        • Readiness Factors to Consider
                                        • Readiness Factors to Consider
                                        • Take a Self-Assessment (Selfie)
                                        • Slide 12
                                        • Get Registered SAMgov
                                        • Get Registered D-U-N-S Number
                                        • Get Registered D-U-N-S Cont
                                        • Get Registered NAICS Codes
                                        • Get Registered PSC (Codes)
                                        • Get Registered NAICS Search
                                        • Get Registered PSC Search
                                        • Get Registered Prepare to Create an SBA Profile
                                        • Get Registered Past Performance References
                                        • Get Registered Completed Basic Steps
                                        • Get Registered Create a Logingov Acct
                                        • Get Registered Sign into your SAM Acct
                                        • Get Registered Create an Individual Acct
                                        • Get Registered SAM cont
                                        • Get Registered SAM cont
                                        • Get Registered SAM cont
                                        • Get Registered SBA Profile
                                        • Get Registered SAM Notarized Letter
                                        • New Look of SAMgov on April 26 2021
                                        • New Look of SAMgov Date Filter
                                        • New Look of SAMgov Help and Support Page
                                        • New Look of SAMgov on April 26 2021
                                        • New Look of SAMgov on April 26 2021
                                        • Legacy websites one-stop-shop
                                        • Slide 37
                                        • Research
                                        • Identify
                                        • Identify
                                        • Identify
                                        • Identify
                                        • Identify
                                        • Identify
                                        • Identify
                                        • Identify - betasamgov
                                        • Identify - betasamgov
                                        • Identify - betasamgov
                                        • Identify
                                        • Identify ndash Smaller Opportunities
                                        • Identify
                                        • Identify - Subcontracting
                                        • Identify - Subcontracting
                                        • Dynamic Small Business Search
                                        • Understand - Small Business Set Asides
                                        • Understand - Small Business Set Asides
                                        • Government Marketing Plan
                                        • Government Marketing Plan
                                        • Government Marketing Plan
                                        • Government Marketing Plan
                                        • Government Marketing Plan
                                        • Government Marketing Plan
                                        • Government Marketing Plan
                                        • Government Marketing Plan
                                        • Government Marketing Plan ndash 11 Tips
                                        • Government Marketing Plan ndash 11 Tips
                                        • The EndhellipQuestions
                                        • Slide 68

                                          Get Registered Completed Basic Stepsbull Now that you havehellip

                                          Your DUNS Number

                                          Yoursquove selected a primary NAICS and PSC Codes

                                          Yoursquove selected Keywords to describe your business

                                          Yoursquove created your capabilities narrative and Referencehellip

                                          bull Additional Business Information

                                          Entity Taxpayer Information

                                          Date Business Started

                                          Banking Information

                                          Yoursquore ready to begin the SAM registration process

                                          Get Registered Create a Logingov Acct

                                          Logingov

                                          Visit httpssamgovSAMpagespublicindexjsf

                                          bull Email address

                                          bull logingov

                                          bull Confirm

                                          bull Create

                                          bull Secondary authentication method

                                          Email address and password you create

                                          for your logingov account is the same email address and

                                          password you will use to access your SAMgov and FSDgov

                                          Get Registered Sign into your SAM Acct

                                          Register in the System for Award Management (SAM)

                                          Visit httpssamgovportalSAM

                                          Select Log In to complete the authentication process

                                          Sign into your SAM account

                                          Enter Security Code

                                          Get Registered Create an Individual Acct

                                          Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

                                          Then choose ldquocreate individual accountrdquo

                                          Get Registered SAM cont

                                          bull Usage Agreement

                                          bull Entity Registration

                                          bull Existing Entity Registrations

                                          Get Registered SAM cont

                                          bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

                                          Your local PTAC advisor can assist you with this

                                          Get Registered SAM cont

                                          To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

                                          and click ldquoSign up for Servicesrdquo

                                          Get Registered SBA Profile

                                          bull Creating and Registering an SBA Profile

                                          bull The purpose of the SBA profile

                                          bull Dynamic Small Business Search (DSBS)

                                          bull Keywords

                                          Your local PTAC advisor can assist you with this

                                          Get Registered SAM Notarized Letter

                                          bull SAM Notarized Letter required

                                          bull Uploaded to fsdgov account Visit wwwfsdgov

                                          bull Submit Within 30 Days

                                          bull The information must match SAM

                                          Your PTAC advisor can help you with this

                                          New Look of SAMgov on April 26 2021

                                          New Look of SAMgov Date Filter

                                          New Look of SAMgov Help and Support Page

                                          New Look of SAMgov on April 26 2021

                                          New Look of SAMgov on April 26 2021

                                          Legacy websites one-stop-shop

                                          Your local PTAC advisor can assist you with this

                                          This Photo by Unknown Author is licensed under CC BY-NC-ND

                                          Introductions to Government Contracting Part 2

                                          Research

                                          bull Register Research

                                          Identify

                                          Does Government Contracting Fit into your Marketing Strategy

                                          Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                                          bull The investment to win government business is integral to their growth plans

                                          bull They identified a specific agency whose needs fit their product or service

                                          Identify

                                          bull httpwwwusaspendinggov

                                          bull httpswwwfpdsgov

                                          bull httpsbetasamgov

                                          bull wwwfedconnectnet

                                          Identifywwwusaspendinggov

                                          Identifywwwusaspendinggov

                                          Identifywwwfpdsgov

                                          Identify

                                          wwwfpdsgov

                                          Identify

                                          betasamgov

                                          Identify - betasamgov

                                          Identify - betasamgov

                                          Identify - betasamgov

                                          Identify

                                          wwwfedconnectnet

                                          bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                          Identify ndash Smaller Opportunities

                                          bull State of Montanahttpsspbmtgov

                                          Vendors Resources

                                          bull CitiesCountieshttpsgreatfallsmtnetrfps

                                          bull Federal Agencieshttpwwwfsusdagovmainhelena

                                          (Helena Forest Service)

                                          Start Small

                                          Identify

                                          bull Identify target markets

                                          bull Seek smaller opportunities

                                          bull Consider subcontracting or finding a small business partner

                                          Focus

                                          Team Up

                                          Federal State and Local

                                          bull Good Way to Build Past Performance

                                          bull Proactive Marketing

                                          bull Establish Trustful Relationships

                                          Networking Essential

                                          bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                          Small Business Certifications

                                          Identify - Subcontracting

                                          Identify - Subcontracting

                                          Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                          Dynamic Small Business Search

                                          23Small Business

                                          3

                                          5

                                          3

                                          5

                                          Understand - Small Business Set Asides

                                          Woman Owned

                                          Service-Disabled-Veteran Owned

                                          Small Disadvantaged Business

                                          HUBZone

                                          Over $3500 not over $150000

                                          Understand - Small Business Set Asides

                                          bull Small Disadvantaged Business (SDB)

                                          ndash Disadvantaged Business Enterprise (DBE

                                          ndash 8(a) Program

                                          bull Woman-Owned Small Business (WOSB)

                                          bull Economically Disadvantaged WOSB

                                          bull Veteran-Owned Small Business (VOSB)

                                          ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                          bull HUBZone

                                          httpswwwsbagovcontent

                                          Government Marketing Plan

                                          Primary Strategies for Marketing to the Government

                                          bull Demand Generation

                                          bull Differentiation

                                          Government Marketing Plan

                                          7 Ways to Market to the Government

                                          1 Call potential buyers within federal agencies

                                          2 Target government field offices in your area

                                          3 Go to contractor matchmaking events

                                          4 Look for subcontracting opportunities

                                          Government Marketing Plan

                                          7 Ways to Market to the Government

                                          5 Get help from experts

                                          6 Network in the business community

                                          7 Optional Use government wide purchasing vehicles

                                          Government Marketing Plan

                                          1 Call potential buyers

                                          bull Do your homework

                                          bull Contractingprocurement officer

                                          bull End user program manager or technical specialist

                                          bull Establish relationship

                                          Government Marketing Plan

                                          2 Target government field offices in your area

                                          bull Local offices will purchase under $25000

                                          bull Larger purchases

                                          bull Take advantage of your proximity

                                          Government Marketing Plan

                                          3 Go to matchmaking events put on by agencies and PTACs

                                          bull Directly meetings

                                          bull Access to end users

                                          bull Meet prime contractors

                                          bull Network

                                          Government Marketing Plan

                                          4 Look for subcontracting opportunities

                                          bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                          bull SBArsquos All Small Business mentor-proteacutegeacute program

                                          5 Get help from experts

                                          bull PTAC

                                          bull EDOs and SBDCs

                                          bull GSA

                                          Government Marketing Plan

                                          6 Network in the Community

                                          bull Vendor fairs

                                          bull Business matchmaking events

                                          7 Use government-wide purchasing vehicles (Optional)

                                          bull GSA Multiple Award schedules

                                          bull Larger market for your goods and services

                                          Government Marketing Plan ndash 11 Tips

                                          1 Sources Sought and Request for Information

                                          2 SBA profile

                                          3 Capability briefing

                                          4 Demographic of your market

                                          5 Agencyrsquos mission

                                          From Experts on Marketing to Agencies (the Customer)

                                          Government Marketing Plan ndash 11 Tips

                                          7 Agencyrsquos job

                                          8 Understand and communicate

                                          9 Reach out ndash follow up

                                          10 Donrsquot lead with standard information

                                          11 Donrsquot offer to do anything and everything

                                          From Experts on Marketing to Agencies (the Customer)

                                          The EndhellipQuestions

                                          Personal Timely Assistance in Contracting

                                          with the Government Contracting

                                          Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                          LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                          Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                          wwwmontanaptacorg

                                          • Introduction to Government Contracting 101
                                          • Purpose
                                          • Workshop Overview
                                          • Introductions to Government Contracting Part 1
                                          • What does the government buy
                                          • The Big Challenge hellip
                                          • Intro to government contracting
                                          • Slide 8
                                          • Readiness Factors to Consider
                                          • Readiness Factors to Consider
                                          • Take a Self-Assessment (Selfie)
                                          • Slide 12
                                          • Get Registered SAMgov
                                          • Get Registered D-U-N-S Number
                                          • Get Registered D-U-N-S Cont
                                          • Get Registered NAICS Codes
                                          • Get Registered PSC (Codes)
                                          • Get Registered NAICS Search
                                          • Get Registered PSC Search
                                          • Get Registered Prepare to Create an SBA Profile
                                          • Get Registered Past Performance References
                                          • Get Registered Completed Basic Steps
                                          • Get Registered Create a Logingov Acct
                                          • Get Registered Sign into your SAM Acct
                                          • Get Registered Create an Individual Acct
                                          • Get Registered SAM cont
                                          • Get Registered SAM cont
                                          • Get Registered SAM cont
                                          • Get Registered SBA Profile
                                          • Get Registered SAM Notarized Letter
                                          • New Look of SAMgov on April 26 2021
                                          • New Look of SAMgov Date Filter
                                          • New Look of SAMgov Help and Support Page
                                          • New Look of SAMgov on April 26 2021
                                          • New Look of SAMgov on April 26 2021
                                          • Legacy websites one-stop-shop
                                          • Slide 37
                                          • Research
                                          • Identify
                                          • Identify
                                          • Identify
                                          • Identify
                                          • Identify
                                          • Identify
                                          • Identify
                                          • Identify - betasamgov
                                          • Identify - betasamgov
                                          • Identify - betasamgov
                                          • Identify
                                          • Identify ndash Smaller Opportunities
                                          • Identify
                                          • Identify - Subcontracting
                                          • Identify - Subcontracting
                                          • Dynamic Small Business Search
                                          • Understand - Small Business Set Asides
                                          • Understand - Small Business Set Asides
                                          • Government Marketing Plan
                                          • Government Marketing Plan
                                          • Government Marketing Plan
                                          • Government Marketing Plan
                                          • Government Marketing Plan
                                          • Government Marketing Plan
                                          • Government Marketing Plan
                                          • Government Marketing Plan
                                          • Government Marketing Plan ndash 11 Tips
                                          • Government Marketing Plan ndash 11 Tips
                                          • The EndhellipQuestions
                                          • Slide 68

                                            Get Registered Create a Logingov Acct

                                            Logingov

                                            Visit httpssamgovSAMpagespublicindexjsf

                                            bull Email address

                                            bull logingov

                                            bull Confirm

                                            bull Create

                                            bull Secondary authentication method

                                            Email address and password you create

                                            for your logingov account is the same email address and

                                            password you will use to access your SAMgov and FSDgov

                                            Get Registered Sign into your SAM Acct

                                            Register in the System for Award Management (SAM)

                                            Visit httpssamgovportalSAM

                                            Select Log In to complete the authentication process

                                            Sign into your SAM account

                                            Enter Security Code

                                            Get Registered Create an Individual Acct

                                            Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

                                            Then choose ldquocreate individual accountrdquo

                                            Get Registered SAM cont

                                            bull Usage Agreement

                                            bull Entity Registration

                                            bull Existing Entity Registrations

                                            Get Registered SAM cont

                                            bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

                                            Your local PTAC advisor can assist you with this

                                            Get Registered SAM cont

                                            To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

                                            and click ldquoSign up for Servicesrdquo

                                            Get Registered SBA Profile

                                            bull Creating and Registering an SBA Profile

                                            bull The purpose of the SBA profile

                                            bull Dynamic Small Business Search (DSBS)

                                            bull Keywords

                                            Your local PTAC advisor can assist you with this

                                            Get Registered SAM Notarized Letter

                                            bull SAM Notarized Letter required

                                            bull Uploaded to fsdgov account Visit wwwfsdgov

                                            bull Submit Within 30 Days

                                            bull The information must match SAM

                                            Your PTAC advisor can help you with this

                                            New Look of SAMgov on April 26 2021

                                            New Look of SAMgov Date Filter

                                            New Look of SAMgov Help and Support Page

                                            New Look of SAMgov on April 26 2021

                                            New Look of SAMgov on April 26 2021

                                            Legacy websites one-stop-shop

                                            Your local PTAC advisor can assist you with this

                                            This Photo by Unknown Author is licensed under CC BY-NC-ND

                                            Introductions to Government Contracting Part 2

                                            Research

                                            bull Register Research

                                            Identify

                                            Does Government Contracting Fit into your Marketing Strategy

                                            Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                                            bull The investment to win government business is integral to their growth plans

                                            bull They identified a specific agency whose needs fit their product or service

                                            Identify

                                            bull httpwwwusaspendinggov

                                            bull httpswwwfpdsgov

                                            bull httpsbetasamgov

                                            bull wwwfedconnectnet

                                            Identifywwwusaspendinggov

                                            Identifywwwusaspendinggov

                                            Identifywwwfpdsgov

                                            Identify

                                            wwwfpdsgov

                                            Identify

                                            betasamgov

                                            Identify - betasamgov

                                            Identify - betasamgov

                                            Identify - betasamgov

                                            Identify

                                            wwwfedconnectnet

                                            bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                            Identify ndash Smaller Opportunities

                                            bull State of Montanahttpsspbmtgov

                                            Vendors Resources

                                            bull CitiesCountieshttpsgreatfallsmtnetrfps

                                            bull Federal Agencieshttpwwwfsusdagovmainhelena

                                            (Helena Forest Service)

                                            Start Small

                                            Identify

                                            bull Identify target markets

                                            bull Seek smaller opportunities

                                            bull Consider subcontracting or finding a small business partner

                                            Focus

                                            Team Up

                                            Federal State and Local

                                            bull Good Way to Build Past Performance

                                            bull Proactive Marketing

                                            bull Establish Trustful Relationships

                                            Networking Essential

                                            bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                            Small Business Certifications

                                            Identify - Subcontracting

                                            Identify - Subcontracting

                                            Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                            Dynamic Small Business Search

                                            23Small Business

                                            3

                                            5

                                            3

                                            5

                                            Understand - Small Business Set Asides

                                            Woman Owned

                                            Service-Disabled-Veteran Owned

                                            Small Disadvantaged Business

                                            HUBZone

                                            Over $3500 not over $150000

                                            Understand - Small Business Set Asides

                                            bull Small Disadvantaged Business (SDB)

                                            ndash Disadvantaged Business Enterprise (DBE

                                            ndash 8(a) Program

                                            bull Woman-Owned Small Business (WOSB)

                                            bull Economically Disadvantaged WOSB

                                            bull Veteran-Owned Small Business (VOSB)

                                            ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                            bull HUBZone

                                            httpswwwsbagovcontent

                                            Government Marketing Plan

                                            Primary Strategies for Marketing to the Government

                                            bull Demand Generation

                                            bull Differentiation

                                            Government Marketing Plan

                                            7 Ways to Market to the Government

                                            1 Call potential buyers within federal agencies

                                            2 Target government field offices in your area

                                            3 Go to contractor matchmaking events

                                            4 Look for subcontracting opportunities

                                            Government Marketing Plan

                                            7 Ways to Market to the Government

                                            5 Get help from experts

                                            6 Network in the business community

                                            7 Optional Use government wide purchasing vehicles

                                            Government Marketing Plan

                                            1 Call potential buyers

                                            bull Do your homework

                                            bull Contractingprocurement officer

                                            bull End user program manager or technical specialist

                                            bull Establish relationship

                                            Government Marketing Plan

                                            2 Target government field offices in your area

                                            bull Local offices will purchase under $25000

                                            bull Larger purchases

                                            bull Take advantage of your proximity

                                            Government Marketing Plan

                                            3 Go to matchmaking events put on by agencies and PTACs

                                            bull Directly meetings

                                            bull Access to end users

                                            bull Meet prime contractors

                                            bull Network

                                            Government Marketing Plan

                                            4 Look for subcontracting opportunities

                                            bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                            bull SBArsquos All Small Business mentor-proteacutegeacute program

                                            5 Get help from experts

                                            bull PTAC

                                            bull EDOs and SBDCs

                                            bull GSA

                                            Government Marketing Plan

                                            6 Network in the Community

                                            bull Vendor fairs

                                            bull Business matchmaking events

                                            7 Use government-wide purchasing vehicles (Optional)

                                            bull GSA Multiple Award schedules

                                            bull Larger market for your goods and services

                                            Government Marketing Plan ndash 11 Tips

                                            1 Sources Sought and Request for Information

                                            2 SBA profile

                                            3 Capability briefing

                                            4 Demographic of your market

                                            5 Agencyrsquos mission

                                            From Experts on Marketing to Agencies (the Customer)

                                            Government Marketing Plan ndash 11 Tips

                                            7 Agencyrsquos job

                                            8 Understand and communicate

                                            9 Reach out ndash follow up

                                            10 Donrsquot lead with standard information

                                            11 Donrsquot offer to do anything and everything

                                            From Experts on Marketing to Agencies (the Customer)

                                            The EndhellipQuestions

                                            Personal Timely Assistance in Contracting

                                            with the Government Contracting

                                            Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                            LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                            Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                            wwwmontanaptacorg

                                            • Introduction to Government Contracting 101
                                            • Purpose
                                            • Workshop Overview
                                            • Introductions to Government Contracting Part 1
                                            • What does the government buy
                                            • The Big Challenge hellip
                                            • Intro to government contracting
                                            • Slide 8
                                            • Readiness Factors to Consider
                                            • Readiness Factors to Consider
                                            • Take a Self-Assessment (Selfie)
                                            • Slide 12
                                            • Get Registered SAMgov
                                            • Get Registered D-U-N-S Number
                                            • Get Registered D-U-N-S Cont
                                            • Get Registered NAICS Codes
                                            • Get Registered PSC (Codes)
                                            • Get Registered NAICS Search
                                            • Get Registered PSC Search
                                            • Get Registered Prepare to Create an SBA Profile
                                            • Get Registered Past Performance References
                                            • Get Registered Completed Basic Steps
                                            • Get Registered Create a Logingov Acct
                                            • Get Registered Sign into your SAM Acct
                                            • Get Registered Create an Individual Acct
                                            • Get Registered SAM cont
                                            • Get Registered SAM cont
                                            • Get Registered SAM cont
                                            • Get Registered SBA Profile
                                            • Get Registered SAM Notarized Letter
                                            • New Look of SAMgov on April 26 2021
                                            • New Look of SAMgov Date Filter
                                            • New Look of SAMgov Help and Support Page
                                            • New Look of SAMgov on April 26 2021
                                            • New Look of SAMgov on April 26 2021
                                            • Legacy websites one-stop-shop
                                            • Slide 37
                                            • Research
                                            • Identify
                                            • Identify
                                            • Identify
                                            • Identify
                                            • Identify
                                            • Identify
                                            • Identify
                                            • Identify - betasamgov
                                            • Identify - betasamgov
                                            • Identify - betasamgov
                                            • Identify
                                            • Identify ndash Smaller Opportunities
                                            • Identify
                                            • Identify - Subcontracting
                                            • Identify - Subcontracting
                                            • Dynamic Small Business Search
                                            • Understand - Small Business Set Asides
                                            • Understand - Small Business Set Asides
                                            • Government Marketing Plan
                                            • Government Marketing Plan
                                            • Government Marketing Plan
                                            • Government Marketing Plan
                                            • Government Marketing Plan
                                            • Government Marketing Plan
                                            • Government Marketing Plan
                                            • Government Marketing Plan
                                            • Government Marketing Plan ndash 11 Tips
                                            • Government Marketing Plan ndash 11 Tips
                                            • The EndhellipQuestions
                                            • Slide 68

                                              Get Registered Sign into your SAM Acct

                                              Register in the System for Award Management (SAM)

                                              Visit httpssamgovportalSAM

                                              Select Log In to complete the authentication process

                                              Sign into your SAM account

                                              Enter Security Code

                                              Get Registered Create an Individual Acct

                                              Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

                                              Then choose ldquocreate individual accountrdquo

                                              Get Registered SAM cont

                                              bull Usage Agreement

                                              bull Entity Registration

                                              bull Existing Entity Registrations

                                              Get Registered SAM cont

                                              bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

                                              Your local PTAC advisor can assist you with this

                                              Get Registered SAM cont

                                              To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

                                              and click ldquoSign up for Servicesrdquo

                                              Get Registered SBA Profile

                                              bull Creating and Registering an SBA Profile

                                              bull The purpose of the SBA profile

                                              bull Dynamic Small Business Search (DSBS)

                                              bull Keywords

                                              Your local PTAC advisor can assist you with this

                                              Get Registered SAM Notarized Letter

                                              bull SAM Notarized Letter required

                                              bull Uploaded to fsdgov account Visit wwwfsdgov

                                              bull Submit Within 30 Days

                                              bull The information must match SAM

                                              Your PTAC advisor can help you with this

                                              New Look of SAMgov on April 26 2021

                                              New Look of SAMgov Date Filter

                                              New Look of SAMgov Help and Support Page

                                              New Look of SAMgov on April 26 2021

                                              New Look of SAMgov on April 26 2021

                                              Legacy websites one-stop-shop

                                              Your local PTAC advisor can assist you with this

                                              This Photo by Unknown Author is licensed under CC BY-NC-ND

                                              Introductions to Government Contracting Part 2

                                              Research

                                              bull Register Research

                                              Identify

                                              Does Government Contracting Fit into your Marketing Strategy

                                              Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                                              bull The investment to win government business is integral to their growth plans

                                              bull They identified a specific agency whose needs fit their product or service

                                              Identify

                                              bull httpwwwusaspendinggov

                                              bull httpswwwfpdsgov

                                              bull httpsbetasamgov

                                              bull wwwfedconnectnet

                                              Identifywwwusaspendinggov

                                              Identifywwwusaspendinggov

                                              Identifywwwfpdsgov

                                              Identify

                                              wwwfpdsgov

                                              Identify

                                              betasamgov

                                              Identify - betasamgov

                                              Identify - betasamgov

                                              Identify - betasamgov

                                              Identify

                                              wwwfedconnectnet

                                              bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                              Identify ndash Smaller Opportunities

                                              bull State of Montanahttpsspbmtgov

                                              Vendors Resources

                                              bull CitiesCountieshttpsgreatfallsmtnetrfps

                                              bull Federal Agencieshttpwwwfsusdagovmainhelena

                                              (Helena Forest Service)

                                              Start Small

                                              Identify

                                              bull Identify target markets

                                              bull Seek smaller opportunities

                                              bull Consider subcontracting or finding a small business partner

                                              Focus

                                              Team Up

                                              Federal State and Local

                                              bull Good Way to Build Past Performance

                                              bull Proactive Marketing

                                              bull Establish Trustful Relationships

                                              Networking Essential

                                              bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                              Small Business Certifications

                                              Identify - Subcontracting

                                              Identify - Subcontracting

                                              Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                              Dynamic Small Business Search

                                              23Small Business

                                              3

                                              5

                                              3

                                              5

                                              Understand - Small Business Set Asides

                                              Woman Owned

                                              Service-Disabled-Veteran Owned

                                              Small Disadvantaged Business

                                              HUBZone

                                              Over $3500 not over $150000

                                              Understand - Small Business Set Asides

                                              bull Small Disadvantaged Business (SDB)

                                              ndash Disadvantaged Business Enterprise (DBE

                                              ndash 8(a) Program

                                              bull Woman-Owned Small Business (WOSB)

                                              bull Economically Disadvantaged WOSB

                                              bull Veteran-Owned Small Business (VOSB)

                                              ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                              bull HUBZone

                                              httpswwwsbagovcontent

                                              Government Marketing Plan

                                              Primary Strategies for Marketing to the Government

                                              bull Demand Generation

                                              bull Differentiation

                                              Government Marketing Plan

                                              7 Ways to Market to the Government

                                              1 Call potential buyers within federal agencies

                                              2 Target government field offices in your area

                                              3 Go to contractor matchmaking events

                                              4 Look for subcontracting opportunities

                                              Government Marketing Plan

                                              7 Ways to Market to the Government

                                              5 Get help from experts

                                              6 Network in the business community

                                              7 Optional Use government wide purchasing vehicles

                                              Government Marketing Plan

                                              1 Call potential buyers

                                              bull Do your homework

                                              bull Contractingprocurement officer

                                              bull End user program manager or technical specialist

                                              bull Establish relationship

                                              Government Marketing Plan

                                              2 Target government field offices in your area

                                              bull Local offices will purchase under $25000

                                              bull Larger purchases

                                              bull Take advantage of your proximity

                                              Government Marketing Plan

                                              3 Go to matchmaking events put on by agencies and PTACs

                                              bull Directly meetings

                                              bull Access to end users

                                              bull Meet prime contractors

                                              bull Network

                                              Government Marketing Plan

                                              4 Look for subcontracting opportunities

                                              bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                              bull SBArsquos All Small Business mentor-proteacutegeacute program

                                              5 Get help from experts

                                              bull PTAC

                                              bull EDOs and SBDCs

                                              bull GSA

                                              Government Marketing Plan

                                              6 Network in the Community

                                              bull Vendor fairs

                                              bull Business matchmaking events

                                              7 Use government-wide purchasing vehicles (Optional)

                                              bull GSA Multiple Award schedules

                                              bull Larger market for your goods and services

                                              Government Marketing Plan ndash 11 Tips

                                              1 Sources Sought and Request for Information

                                              2 SBA profile

                                              3 Capability briefing

                                              4 Demographic of your market

                                              5 Agencyrsquos mission

                                              From Experts on Marketing to Agencies (the Customer)

                                              Government Marketing Plan ndash 11 Tips

                                              7 Agencyrsquos job

                                              8 Understand and communicate

                                              9 Reach out ndash follow up

                                              10 Donrsquot lead with standard information

                                              11 Donrsquot offer to do anything and everything

                                              From Experts on Marketing to Agencies (the Customer)

                                              The EndhellipQuestions

                                              Personal Timely Assistance in Contracting

                                              with the Government Contracting

                                              Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                              LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                              Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                              wwwmontanaptacorg

                                              • Introduction to Government Contracting 101
                                              • Purpose
                                              • Workshop Overview
                                              • Introductions to Government Contracting Part 1
                                              • What does the government buy
                                              • The Big Challenge hellip
                                              • Intro to government contracting
                                              • Slide 8
                                              • Readiness Factors to Consider
                                              • Readiness Factors to Consider
                                              • Take a Self-Assessment (Selfie)
                                              • Slide 12
                                              • Get Registered SAMgov
                                              • Get Registered D-U-N-S Number
                                              • Get Registered D-U-N-S Cont
                                              • Get Registered NAICS Codes
                                              • Get Registered PSC (Codes)
                                              • Get Registered NAICS Search
                                              • Get Registered PSC Search
                                              • Get Registered Prepare to Create an SBA Profile
                                              • Get Registered Past Performance References
                                              • Get Registered Completed Basic Steps
                                              • Get Registered Create a Logingov Acct
                                              • Get Registered Sign into your SAM Acct
                                              • Get Registered Create an Individual Acct
                                              • Get Registered SAM cont
                                              • Get Registered SAM cont
                                              • Get Registered SAM cont
                                              • Get Registered SBA Profile
                                              • Get Registered SAM Notarized Letter
                                              • New Look of SAMgov on April 26 2021
                                              • New Look of SAMgov Date Filter
                                              • New Look of SAMgov Help and Support Page
                                              • New Look of SAMgov on April 26 2021
                                              • New Look of SAMgov on April 26 2021
                                              • Legacy websites one-stop-shop
                                              • Slide 37
                                              • Research
                                              • Identify
                                              • Identify
                                              • Identify
                                              • Identify
                                              • Identify
                                              • Identify
                                              • Identify
                                              • Identify - betasamgov
                                              • Identify - betasamgov
                                              • Identify - betasamgov
                                              • Identify
                                              • Identify ndash Smaller Opportunities
                                              • Identify
                                              • Identify - Subcontracting
                                              • Identify - Subcontracting
                                              • Dynamic Small Business Search
                                              • Understand - Small Business Set Asides
                                              • Understand - Small Business Set Asides
                                              • Government Marketing Plan
                                              • Government Marketing Plan
                                              • Government Marketing Plan
                                              • Government Marketing Plan
                                              • Government Marketing Plan
                                              • Government Marketing Plan
                                              • Government Marketing Plan
                                              • Government Marketing Plan
                                              • Government Marketing Plan ndash 11 Tips
                                              • Government Marketing Plan ndash 11 Tips
                                              • The EndhellipQuestions
                                              • Slide 68

                                                Get Registered Create an Individual Acct

                                                Register in the System for Award Management (SAM)Visit httpssamgovportalSAM

                                                Then choose ldquocreate individual accountrdquo

                                                Get Registered SAM cont

                                                bull Usage Agreement

                                                bull Entity Registration

                                                bull Existing Entity Registrations

                                                Get Registered SAM cont

                                                bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

                                                Your local PTAC advisor can assist you with this

                                                Get Registered SAM cont

                                                To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

                                                and click ldquoSign up for Servicesrdquo

                                                Get Registered SBA Profile

                                                bull Creating and Registering an SBA Profile

                                                bull The purpose of the SBA profile

                                                bull Dynamic Small Business Search (DSBS)

                                                bull Keywords

                                                Your local PTAC advisor can assist you with this

                                                Get Registered SAM Notarized Letter

                                                bull SAM Notarized Letter required

                                                bull Uploaded to fsdgov account Visit wwwfsdgov

                                                bull Submit Within 30 Days

                                                bull The information must match SAM

                                                Your PTAC advisor can help you with this

                                                New Look of SAMgov on April 26 2021

                                                New Look of SAMgov Date Filter

                                                New Look of SAMgov Help and Support Page

                                                New Look of SAMgov on April 26 2021

                                                New Look of SAMgov on April 26 2021

                                                Legacy websites one-stop-shop

                                                Your local PTAC advisor can assist you with this

                                                This Photo by Unknown Author is licensed under CC BY-NC-ND

                                                Introductions to Government Contracting Part 2

                                                Research

                                                bull Register Research

                                                Identify

                                                Does Government Contracting Fit into your Marketing Strategy

                                                Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                                                bull The investment to win government business is integral to their growth plans

                                                bull They identified a specific agency whose needs fit their product or service

                                                Identify

                                                bull httpwwwusaspendinggov

                                                bull httpswwwfpdsgov

                                                bull httpsbetasamgov

                                                bull wwwfedconnectnet

                                                Identifywwwusaspendinggov

                                                Identifywwwusaspendinggov

                                                Identifywwwfpdsgov

                                                Identify

                                                wwwfpdsgov

                                                Identify

                                                betasamgov

                                                Identify - betasamgov

                                                Identify - betasamgov

                                                Identify - betasamgov

                                                Identify

                                                wwwfedconnectnet

                                                bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                                Identify ndash Smaller Opportunities

                                                bull State of Montanahttpsspbmtgov

                                                Vendors Resources

                                                bull CitiesCountieshttpsgreatfallsmtnetrfps

                                                bull Federal Agencieshttpwwwfsusdagovmainhelena

                                                (Helena Forest Service)

                                                Start Small

                                                Identify

                                                bull Identify target markets

                                                bull Seek smaller opportunities

                                                bull Consider subcontracting or finding a small business partner

                                                Focus

                                                Team Up

                                                Federal State and Local

                                                bull Good Way to Build Past Performance

                                                bull Proactive Marketing

                                                bull Establish Trustful Relationships

                                                Networking Essential

                                                bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                Small Business Certifications

                                                Identify - Subcontracting

                                                Identify - Subcontracting

                                                Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                Dynamic Small Business Search

                                                23Small Business

                                                3

                                                5

                                                3

                                                5

                                                Understand - Small Business Set Asides

                                                Woman Owned

                                                Service-Disabled-Veteran Owned

                                                Small Disadvantaged Business

                                                HUBZone

                                                Over $3500 not over $150000

                                                Understand - Small Business Set Asides

                                                bull Small Disadvantaged Business (SDB)

                                                ndash Disadvantaged Business Enterprise (DBE

                                                ndash 8(a) Program

                                                bull Woman-Owned Small Business (WOSB)

                                                bull Economically Disadvantaged WOSB

                                                bull Veteran-Owned Small Business (VOSB)

                                                ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                bull HUBZone

                                                httpswwwsbagovcontent

                                                Government Marketing Plan

                                                Primary Strategies for Marketing to the Government

                                                bull Demand Generation

                                                bull Differentiation

                                                Government Marketing Plan

                                                7 Ways to Market to the Government

                                                1 Call potential buyers within federal agencies

                                                2 Target government field offices in your area

                                                3 Go to contractor matchmaking events

                                                4 Look for subcontracting opportunities

                                                Government Marketing Plan

                                                7 Ways to Market to the Government

                                                5 Get help from experts

                                                6 Network in the business community

                                                7 Optional Use government wide purchasing vehicles

                                                Government Marketing Plan

                                                1 Call potential buyers

                                                bull Do your homework

                                                bull Contractingprocurement officer

                                                bull End user program manager or technical specialist

                                                bull Establish relationship

                                                Government Marketing Plan

                                                2 Target government field offices in your area

                                                bull Local offices will purchase under $25000

                                                bull Larger purchases

                                                bull Take advantage of your proximity

                                                Government Marketing Plan

                                                3 Go to matchmaking events put on by agencies and PTACs

                                                bull Directly meetings

                                                bull Access to end users

                                                bull Meet prime contractors

                                                bull Network

                                                Government Marketing Plan

                                                4 Look for subcontracting opportunities

                                                bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                5 Get help from experts

                                                bull PTAC

                                                bull EDOs and SBDCs

                                                bull GSA

                                                Government Marketing Plan

                                                6 Network in the Community

                                                bull Vendor fairs

                                                bull Business matchmaking events

                                                7 Use government-wide purchasing vehicles (Optional)

                                                bull GSA Multiple Award schedules

                                                bull Larger market for your goods and services

                                                Government Marketing Plan ndash 11 Tips

                                                1 Sources Sought and Request for Information

                                                2 SBA profile

                                                3 Capability briefing

                                                4 Demographic of your market

                                                5 Agencyrsquos mission

                                                From Experts on Marketing to Agencies (the Customer)

                                                Government Marketing Plan ndash 11 Tips

                                                7 Agencyrsquos job

                                                8 Understand and communicate

                                                9 Reach out ndash follow up

                                                10 Donrsquot lead with standard information

                                                11 Donrsquot offer to do anything and everything

                                                From Experts on Marketing to Agencies (the Customer)

                                                The EndhellipQuestions

                                                Personal Timely Assistance in Contracting

                                                with the Government Contracting

                                                Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                wwwmontanaptacorg

                                                • Introduction to Government Contracting 101
                                                • Purpose
                                                • Workshop Overview
                                                • Introductions to Government Contracting Part 1
                                                • What does the government buy
                                                • The Big Challenge hellip
                                                • Intro to government contracting
                                                • Slide 8
                                                • Readiness Factors to Consider
                                                • Readiness Factors to Consider
                                                • Take a Self-Assessment (Selfie)
                                                • Slide 12
                                                • Get Registered SAMgov
                                                • Get Registered D-U-N-S Number
                                                • Get Registered D-U-N-S Cont
                                                • Get Registered NAICS Codes
                                                • Get Registered PSC (Codes)
                                                • Get Registered NAICS Search
                                                • Get Registered PSC Search
                                                • Get Registered Prepare to Create an SBA Profile
                                                • Get Registered Past Performance References
                                                • Get Registered Completed Basic Steps
                                                • Get Registered Create a Logingov Acct
                                                • Get Registered Sign into your SAM Acct
                                                • Get Registered Create an Individual Acct
                                                • Get Registered SAM cont
                                                • Get Registered SAM cont
                                                • Get Registered SAM cont
                                                • Get Registered SBA Profile
                                                • Get Registered SAM Notarized Letter
                                                • New Look of SAMgov on April 26 2021
                                                • New Look of SAMgov Date Filter
                                                • New Look of SAMgov Help and Support Page
                                                • New Look of SAMgov on April 26 2021
                                                • New Look of SAMgov on April 26 2021
                                                • Legacy websites one-stop-shop
                                                • Slide 37
                                                • Research
                                                • Identify
                                                • Identify
                                                • Identify
                                                • Identify
                                                • Identify
                                                • Identify
                                                • Identify
                                                • Identify - betasamgov
                                                • Identify - betasamgov
                                                • Identify - betasamgov
                                                • Identify
                                                • Identify ndash Smaller Opportunities
                                                • Identify
                                                • Identify - Subcontracting
                                                • Identify - Subcontracting
                                                • Dynamic Small Business Search
                                                • Understand - Small Business Set Asides
                                                • Understand - Small Business Set Asides
                                                • Government Marketing Plan
                                                • Government Marketing Plan
                                                • Government Marketing Plan
                                                • Government Marketing Plan
                                                • Government Marketing Plan
                                                • Government Marketing Plan
                                                • Government Marketing Plan
                                                • Government Marketing Plan
                                                • Government Marketing Plan ndash 11 Tips
                                                • Government Marketing Plan ndash 11 Tips
                                                • The EndhellipQuestions
                                                • Slide 68

                                                  Get Registered SAM cont

                                                  bull Usage Agreement

                                                  bull Entity Registration

                                                  bull Existing Entity Registrations

                                                  Get Registered SAM cont

                                                  bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

                                                  Your local PTAC advisor can assist you with this

                                                  Get Registered SAM cont

                                                  To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

                                                  and click ldquoSign up for Servicesrdquo

                                                  Get Registered SBA Profile

                                                  bull Creating and Registering an SBA Profile

                                                  bull The purpose of the SBA profile

                                                  bull Dynamic Small Business Search (DSBS)

                                                  bull Keywords

                                                  Your local PTAC advisor can assist you with this

                                                  Get Registered SAM Notarized Letter

                                                  bull SAM Notarized Letter required

                                                  bull Uploaded to fsdgov account Visit wwwfsdgov

                                                  bull Submit Within 30 Days

                                                  bull The information must match SAM

                                                  Your PTAC advisor can help you with this

                                                  New Look of SAMgov on April 26 2021

                                                  New Look of SAMgov Date Filter

                                                  New Look of SAMgov Help and Support Page

                                                  New Look of SAMgov on April 26 2021

                                                  New Look of SAMgov on April 26 2021

                                                  Legacy websites one-stop-shop

                                                  Your local PTAC advisor can assist you with this

                                                  This Photo by Unknown Author is licensed under CC BY-NC-ND

                                                  Introductions to Government Contracting Part 2

                                                  Research

                                                  bull Register Research

                                                  Identify

                                                  Does Government Contracting Fit into your Marketing Strategy

                                                  Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                                                  bull The investment to win government business is integral to their growth plans

                                                  bull They identified a specific agency whose needs fit their product or service

                                                  Identify

                                                  bull httpwwwusaspendinggov

                                                  bull httpswwwfpdsgov

                                                  bull httpsbetasamgov

                                                  bull wwwfedconnectnet

                                                  Identifywwwusaspendinggov

                                                  Identifywwwusaspendinggov

                                                  Identifywwwfpdsgov

                                                  Identify

                                                  wwwfpdsgov

                                                  Identify

                                                  betasamgov

                                                  Identify - betasamgov

                                                  Identify - betasamgov

                                                  Identify - betasamgov

                                                  Identify

                                                  wwwfedconnectnet

                                                  bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                                  Identify ndash Smaller Opportunities

                                                  bull State of Montanahttpsspbmtgov

                                                  Vendors Resources

                                                  bull CitiesCountieshttpsgreatfallsmtnetrfps

                                                  bull Federal Agencieshttpwwwfsusdagovmainhelena

                                                  (Helena Forest Service)

                                                  Start Small

                                                  Identify

                                                  bull Identify target markets

                                                  bull Seek smaller opportunities

                                                  bull Consider subcontracting or finding a small business partner

                                                  Focus

                                                  Team Up

                                                  Federal State and Local

                                                  bull Good Way to Build Past Performance

                                                  bull Proactive Marketing

                                                  bull Establish Trustful Relationships

                                                  Networking Essential

                                                  bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                  Small Business Certifications

                                                  Identify - Subcontracting

                                                  Identify - Subcontracting

                                                  Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                  Dynamic Small Business Search

                                                  23Small Business

                                                  3

                                                  5

                                                  3

                                                  5

                                                  Understand - Small Business Set Asides

                                                  Woman Owned

                                                  Service-Disabled-Veteran Owned

                                                  Small Disadvantaged Business

                                                  HUBZone

                                                  Over $3500 not over $150000

                                                  Understand - Small Business Set Asides

                                                  bull Small Disadvantaged Business (SDB)

                                                  ndash Disadvantaged Business Enterprise (DBE

                                                  ndash 8(a) Program

                                                  bull Woman-Owned Small Business (WOSB)

                                                  bull Economically Disadvantaged WOSB

                                                  bull Veteran-Owned Small Business (VOSB)

                                                  ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                  bull HUBZone

                                                  httpswwwsbagovcontent

                                                  Government Marketing Plan

                                                  Primary Strategies for Marketing to the Government

                                                  bull Demand Generation

                                                  bull Differentiation

                                                  Government Marketing Plan

                                                  7 Ways to Market to the Government

                                                  1 Call potential buyers within federal agencies

                                                  2 Target government field offices in your area

                                                  3 Go to contractor matchmaking events

                                                  4 Look for subcontracting opportunities

                                                  Government Marketing Plan

                                                  7 Ways to Market to the Government

                                                  5 Get help from experts

                                                  6 Network in the business community

                                                  7 Optional Use government wide purchasing vehicles

                                                  Government Marketing Plan

                                                  1 Call potential buyers

                                                  bull Do your homework

                                                  bull Contractingprocurement officer

                                                  bull End user program manager or technical specialist

                                                  bull Establish relationship

                                                  Government Marketing Plan

                                                  2 Target government field offices in your area

                                                  bull Local offices will purchase under $25000

                                                  bull Larger purchases

                                                  bull Take advantage of your proximity

                                                  Government Marketing Plan

                                                  3 Go to matchmaking events put on by agencies and PTACs

                                                  bull Directly meetings

                                                  bull Access to end users

                                                  bull Meet prime contractors

                                                  bull Network

                                                  Government Marketing Plan

                                                  4 Look for subcontracting opportunities

                                                  bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                  bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                  5 Get help from experts

                                                  bull PTAC

                                                  bull EDOs and SBDCs

                                                  bull GSA

                                                  Government Marketing Plan

                                                  6 Network in the Community

                                                  bull Vendor fairs

                                                  bull Business matchmaking events

                                                  7 Use government-wide purchasing vehicles (Optional)

                                                  bull GSA Multiple Award schedules

                                                  bull Larger market for your goods and services

                                                  Government Marketing Plan ndash 11 Tips

                                                  1 Sources Sought and Request for Information

                                                  2 SBA profile

                                                  3 Capability briefing

                                                  4 Demographic of your market

                                                  5 Agencyrsquos mission

                                                  From Experts on Marketing to Agencies (the Customer)

                                                  Government Marketing Plan ndash 11 Tips

                                                  7 Agencyrsquos job

                                                  8 Understand and communicate

                                                  9 Reach out ndash follow up

                                                  10 Donrsquot lead with standard information

                                                  11 Donrsquot offer to do anything and everything

                                                  From Experts on Marketing to Agencies (the Customer)

                                                  The EndhellipQuestions

                                                  Personal Timely Assistance in Contracting

                                                  with the Government Contracting

                                                  Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                  LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                  Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                  wwwmontanaptacorg

                                                  • Introduction to Government Contracting 101
                                                  • Purpose
                                                  • Workshop Overview
                                                  • Introductions to Government Contracting Part 1
                                                  • What does the government buy
                                                  • The Big Challenge hellip
                                                  • Intro to government contracting
                                                  • Slide 8
                                                  • Readiness Factors to Consider
                                                  • Readiness Factors to Consider
                                                  • Take a Self-Assessment (Selfie)
                                                  • Slide 12
                                                  • Get Registered SAMgov
                                                  • Get Registered D-U-N-S Number
                                                  • Get Registered D-U-N-S Cont
                                                  • Get Registered NAICS Codes
                                                  • Get Registered PSC (Codes)
                                                  • Get Registered NAICS Search
                                                  • Get Registered PSC Search
                                                  • Get Registered Prepare to Create an SBA Profile
                                                  • Get Registered Past Performance References
                                                  • Get Registered Completed Basic Steps
                                                  • Get Registered Create a Logingov Acct
                                                  • Get Registered Sign into your SAM Acct
                                                  • Get Registered Create an Individual Acct
                                                  • Get Registered SAM cont
                                                  • Get Registered SAM cont
                                                  • Get Registered SAM cont
                                                  • Get Registered SBA Profile
                                                  • Get Registered SAM Notarized Letter
                                                  • New Look of SAMgov on April 26 2021
                                                  • New Look of SAMgov Date Filter
                                                  • New Look of SAMgov Help and Support Page
                                                  • New Look of SAMgov on April 26 2021
                                                  • New Look of SAMgov on April 26 2021
                                                  • Legacy websites one-stop-shop
                                                  • Slide 37
                                                  • Research
                                                  • Identify
                                                  • Identify
                                                  • Identify
                                                  • Identify
                                                  • Identify
                                                  • Identify
                                                  • Identify
                                                  • Identify - betasamgov
                                                  • Identify - betasamgov
                                                  • Identify - betasamgov
                                                  • Identify
                                                  • Identify ndash Smaller Opportunities
                                                  • Identify
                                                  • Identify - Subcontracting
                                                  • Identify - Subcontracting
                                                  • Dynamic Small Business Search
                                                  • Understand - Small Business Set Asides
                                                  • Understand - Small Business Set Asides
                                                  • Government Marketing Plan
                                                  • Government Marketing Plan
                                                  • Government Marketing Plan
                                                  • Government Marketing Plan
                                                  • Government Marketing Plan
                                                  • Government Marketing Plan
                                                  • Government Marketing Plan
                                                  • Government Marketing Plan
                                                  • Government Marketing Plan ndash 11 Tips
                                                  • Government Marketing Plan ndash 11 Tips
                                                  • The EndhellipQuestions
                                                  • Slide 68

                                                    Get Registered SAM cont

                                                    bull Core Data bull Assertionsbull Representations and Certificationsbull Points of Contact (POC)bull Registration Completedbull Submit

                                                    Your local PTAC advisor can assist you with this

                                                    Get Registered SAM cont

                                                    To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

                                                    and click ldquoSign up for Servicesrdquo

                                                    Get Registered SBA Profile

                                                    bull Creating and Registering an SBA Profile

                                                    bull The purpose of the SBA profile

                                                    bull Dynamic Small Business Search (DSBS)

                                                    bull Keywords

                                                    Your local PTAC advisor can assist you with this

                                                    Get Registered SAM Notarized Letter

                                                    bull SAM Notarized Letter required

                                                    bull Uploaded to fsdgov account Visit wwwfsdgov

                                                    bull Submit Within 30 Days

                                                    bull The information must match SAM

                                                    Your PTAC advisor can help you with this

                                                    New Look of SAMgov on April 26 2021

                                                    New Look of SAMgov Date Filter

                                                    New Look of SAMgov Help and Support Page

                                                    New Look of SAMgov on April 26 2021

                                                    New Look of SAMgov on April 26 2021

                                                    Legacy websites one-stop-shop

                                                    Your local PTAC advisor can assist you with this

                                                    This Photo by Unknown Author is licensed under CC BY-NC-ND

                                                    Introductions to Government Contracting Part 2

                                                    Research

                                                    bull Register Research

                                                    Identify

                                                    Does Government Contracting Fit into your Marketing Strategy

                                                    Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                                                    bull The investment to win government business is integral to their growth plans

                                                    bull They identified a specific agency whose needs fit their product or service

                                                    Identify

                                                    bull httpwwwusaspendinggov

                                                    bull httpswwwfpdsgov

                                                    bull httpsbetasamgov

                                                    bull wwwfedconnectnet

                                                    Identifywwwusaspendinggov

                                                    Identifywwwusaspendinggov

                                                    Identifywwwfpdsgov

                                                    Identify

                                                    wwwfpdsgov

                                                    Identify

                                                    betasamgov

                                                    Identify - betasamgov

                                                    Identify - betasamgov

                                                    Identify - betasamgov

                                                    Identify

                                                    wwwfedconnectnet

                                                    bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                                    Identify ndash Smaller Opportunities

                                                    bull State of Montanahttpsspbmtgov

                                                    Vendors Resources

                                                    bull CitiesCountieshttpsgreatfallsmtnetrfps

                                                    bull Federal Agencieshttpwwwfsusdagovmainhelena

                                                    (Helena Forest Service)

                                                    Start Small

                                                    Identify

                                                    bull Identify target markets

                                                    bull Seek smaller opportunities

                                                    bull Consider subcontracting or finding a small business partner

                                                    Focus

                                                    Team Up

                                                    Federal State and Local

                                                    bull Good Way to Build Past Performance

                                                    bull Proactive Marketing

                                                    bull Establish Trustful Relationships

                                                    Networking Essential

                                                    bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                    Small Business Certifications

                                                    Identify - Subcontracting

                                                    Identify - Subcontracting

                                                    Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                    Dynamic Small Business Search

                                                    23Small Business

                                                    3

                                                    5

                                                    3

                                                    5

                                                    Understand - Small Business Set Asides

                                                    Woman Owned

                                                    Service-Disabled-Veteran Owned

                                                    Small Disadvantaged Business

                                                    HUBZone

                                                    Over $3500 not over $150000

                                                    Understand - Small Business Set Asides

                                                    bull Small Disadvantaged Business (SDB)

                                                    ndash Disadvantaged Business Enterprise (DBE

                                                    ndash 8(a) Program

                                                    bull Woman-Owned Small Business (WOSB)

                                                    bull Economically Disadvantaged WOSB

                                                    bull Veteran-Owned Small Business (VOSB)

                                                    ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                    bull HUBZone

                                                    httpswwwsbagovcontent

                                                    Government Marketing Plan

                                                    Primary Strategies for Marketing to the Government

                                                    bull Demand Generation

                                                    bull Differentiation

                                                    Government Marketing Plan

                                                    7 Ways to Market to the Government

                                                    1 Call potential buyers within federal agencies

                                                    2 Target government field offices in your area

                                                    3 Go to contractor matchmaking events

                                                    4 Look for subcontracting opportunities

                                                    Government Marketing Plan

                                                    7 Ways to Market to the Government

                                                    5 Get help from experts

                                                    6 Network in the business community

                                                    7 Optional Use government wide purchasing vehicles

                                                    Government Marketing Plan

                                                    1 Call potential buyers

                                                    bull Do your homework

                                                    bull Contractingprocurement officer

                                                    bull End user program manager or technical specialist

                                                    bull Establish relationship

                                                    Government Marketing Plan

                                                    2 Target government field offices in your area

                                                    bull Local offices will purchase under $25000

                                                    bull Larger purchases

                                                    bull Take advantage of your proximity

                                                    Government Marketing Plan

                                                    3 Go to matchmaking events put on by agencies and PTACs

                                                    bull Directly meetings

                                                    bull Access to end users

                                                    bull Meet prime contractors

                                                    bull Network

                                                    Government Marketing Plan

                                                    4 Look for subcontracting opportunities

                                                    bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                    bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                    5 Get help from experts

                                                    bull PTAC

                                                    bull EDOs and SBDCs

                                                    bull GSA

                                                    Government Marketing Plan

                                                    6 Network in the Community

                                                    bull Vendor fairs

                                                    bull Business matchmaking events

                                                    7 Use government-wide purchasing vehicles (Optional)

                                                    bull GSA Multiple Award schedules

                                                    bull Larger market for your goods and services

                                                    Government Marketing Plan ndash 11 Tips

                                                    1 Sources Sought and Request for Information

                                                    2 SBA profile

                                                    3 Capability briefing

                                                    4 Demographic of your market

                                                    5 Agencyrsquos mission

                                                    From Experts on Marketing to Agencies (the Customer)

                                                    Government Marketing Plan ndash 11 Tips

                                                    7 Agencyrsquos job

                                                    8 Understand and communicate

                                                    9 Reach out ndash follow up

                                                    10 Donrsquot lead with standard information

                                                    11 Donrsquot offer to do anything and everything

                                                    From Experts on Marketing to Agencies (the Customer)

                                                    The EndhellipQuestions

                                                    Personal Timely Assistance in Contracting

                                                    with the Government Contracting

                                                    Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                    LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                    Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                    wwwmontanaptacorg

                                                    • Introduction to Government Contracting 101
                                                    • Purpose
                                                    • Workshop Overview
                                                    • Introductions to Government Contracting Part 1
                                                    • What does the government buy
                                                    • The Big Challenge hellip
                                                    • Intro to government contracting
                                                    • Slide 8
                                                    • Readiness Factors to Consider
                                                    • Readiness Factors to Consider
                                                    • Take a Self-Assessment (Selfie)
                                                    • Slide 12
                                                    • Get Registered SAMgov
                                                    • Get Registered D-U-N-S Number
                                                    • Get Registered D-U-N-S Cont
                                                    • Get Registered NAICS Codes
                                                    • Get Registered PSC (Codes)
                                                    • Get Registered NAICS Search
                                                    • Get Registered PSC Search
                                                    • Get Registered Prepare to Create an SBA Profile
                                                    • Get Registered Past Performance References
                                                    • Get Registered Completed Basic Steps
                                                    • Get Registered Create a Logingov Acct
                                                    • Get Registered Sign into your SAM Acct
                                                    • Get Registered Create an Individual Acct
                                                    • Get Registered SAM cont
                                                    • Get Registered SAM cont
                                                    • Get Registered SAM cont
                                                    • Get Registered SBA Profile
                                                    • Get Registered SAM Notarized Letter
                                                    • New Look of SAMgov on April 26 2021
                                                    • New Look of SAMgov Date Filter
                                                    • New Look of SAMgov Help and Support Page
                                                    • New Look of SAMgov on April 26 2021
                                                    • New Look of SAMgov on April 26 2021
                                                    • Legacy websites one-stop-shop
                                                    • Slide 37
                                                    • Research
                                                    • Identify
                                                    • Identify
                                                    • Identify
                                                    • Identify
                                                    • Identify
                                                    • Identify
                                                    • Identify
                                                    • Identify - betasamgov
                                                    • Identify - betasamgov
                                                    • Identify - betasamgov
                                                    • Identify
                                                    • Identify ndash Smaller Opportunities
                                                    • Identify
                                                    • Identify - Subcontracting
                                                    • Identify - Subcontracting
                                                    • Dynamic Small Business Search
                                                    • Understand - Small Business Set Asides
                                                    • Understand - Small Business Set Asides
                                                    • Government Marketing Plan
                                                    • Government Marketing Plan
                                                    • Government Marketing Plan
                                                    • Government Marketing Plan
                                                    • Government Marketing Plan
                                                    • Government Marketing Plan
                                                    • Government Marketing Plan
                                                    • Government Marketing Plan
                                                    • Government Marketing Plan ndash 11 Tips
                                                    • Government Marketing Plan ndash 11 Tips
                                                    • The EndhellipQuestions
                                                    • Slide 68

                                                      Get Registered SAM cont

                                                      To access our free PTAC assistance visit our website at httpwwwmontanaptacorg

                                                      and click ldquoSign up for Servicesrdquo

                                                      Get Registered SBA Profile

                                                      bull Creating and Registering an SBA Profile

                                                      bull The purpose of the SBA profile

                                                      bull Dynamic Small Business Search (DSBS)

                                                      bull Keywords

                                                      Your local PTAC advisor can assist you with this

                                                      Get Registered SAM Notarized Letter

                                                      bull SAM Notarized Letter required

                                                      bull Uploaded to fsdgov account Visit wwwfsdgov

                                                      bull Submit Within 30 Days

                                                      bull The information must match SAM

                                                      Your PTAC advisor can help you with this

                                                      New Look of SAMgov on April 26 2021

                                                      New Look of SAMgov Date Filter

                                                      New Look of SAMgov Help and Support Page

                                                      New Look of SAMgov on April 26 2021

                                                      New Look of SAMgov on April 26 2021

                                                      Legacy websites one-stop-shop

                                                      Your local PTAC advisor can assist you with this

                                                      This Photo by Unknown Author is licensed under CC BY-NC-ND

                                                      Introductions to Government Contracting Part 2

                                                      Research

                                                      bull Register Research

                                                      Identify

                                                      Does Government Contracting Fit into your Marketing Strategy

                                                      Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                                                      bull The investment to win government business is integral to their growth plans

                                                      bull They identified a specific agency whose needs fit their product or service

                                                      Identify

                                                      bull httpwwwusaspendinggov

                                                      bull httpswwwfpdsgov

                                                      bull httpsbetasamgov

                                                      bull wwwfedconnectnet

                                                      Identifywwwusaspendinggov

                                                      Identifywwwusaspendinggov

                                                      Identifywwwfpdsgov

                                                      Identify

                                                      wwwfpdsgov

                                                      Identify

                                                      betasamgov

                                                      Identify - betasamgov

                                                      Identify - betasamgov

                                                      Identify - betasamgov

                                                      Identify

                                                      wwwfedconnectnet

                                                      bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                                      Identify ndash Smaller Opportunities

                                                      bull State of Montanahttpsspbmtgov

                                                      Vendors Resources

                                                      bull CitiesCountieshttpsgreatfallsmtnetrfps

                                                      bull Federal Agencieshttpwwwfsusdagovmainhelena

                                                      (Helena Forest Service)

                                                      Start Small

                                                      Identify

                                                      bull Identify target markets

                                                      bull Seek smaller opportunities

                                                      bull Consider subcontracting or finding a small business partner

                                                      Focus

                                                      Team Up

                                                      Federal State and Local

                                                      bull Good Way to Build Past Performance

                                                      bull Proactive Marketing

                                                      bull Establish Trustful Relationships

                                                      Networking Essential

                                                      bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                      Small Business Certifications

                                                      Identify - Subcontracting

                                                      Identify - Subcontracting

                                                      Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                      Dynamic Small Business Search

                                                      23Small Business

                                                      3

                                                      5

                                                      3

                                                      5

                                                      Understand - Small Business Set Asides

                                                      Woman Owned

                                                      Service-Disabled-Veteran Owned

                                                      Small Disadvantaged Business

                                                      HUBZone

                                                      Over $3500 not over $150000

                                                      Understand - Small Business Set Asides

                                                      bull Small Disadvantaged Business (SDB)

                                                      ndash Disadvantaged Business Enterprise (DBE

                                                      ndash 8(a) Program

                                                      bull Woman-Owned Small Business (WOSB)

                                                      bull Economically Disadvantaged WOSB

                                                      bull Veteran-Owned Small Business (VOSB)

                                                      ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                      bull HUBZone

                                                      httpswwwsbagovcontent

                                                      Government Marketing Plan

                                                      Primary Strategies for Marketing to the Government

                                                      bull Demand Generation

                                                      bull Differentiation

                                                      Government Marketing Plan

                                                      7 Ways to Market to the Government

                                                      1 Call potential buyers within federal agencies

                                                      2 Target government field offices in your area

                                                      3 Go to contractor matchmaking events

                                                      4 Look for subcontracting opportunities

                                                      Government Marketing Plan

                                                      7 Ways to Market to the Government

                                                      5 Get help from experts

                                                      6 Network in the business community

                                                      7 Optional Use government wide purchasing vehicles

                                                      Government Marketing Plan

                                                      1 Call potential buyers

                                                      bull Do your homework

                                                      bull Contractingprocurement officer

                                                      bull End user program manager or technical specialist

                                                      bull Establish relationship

                                                      Government Marketing Plan

                                                      2 Target government field offices in your area

                                                      bull Local offices will purchase under $25000

                                                      bull Larger purchases

                                                      bull Take advantage of your proximity

                                                      Government Marketing Plan

                                                      3 Go to matchmaking events put on by agencies and PTACs

                                                      bull Directly meetings

                                                      bull Access to end users

                                                      bull Meet prime contractors

                                                      bull Network

                                                      Government Marketing Plan

                                                      4 Look for subcontracting opportunities

                                                      bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                      bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                      5 Get help from experts

                                                      bull PTAC

                                                      bull EDOs and SBDCs

                                                      bull GSA

                                                      Government Marketing Plan

                                                      6 Network in the Community

                                                      bull Vendor fairs

                                                      bull Business matchmaking events

                                                      7 Use government-wide purchasing vehicles (Optional)

                                                      bull GSA Multiple Award schedules

                                                      bull Larger market for your goods and services

                                                      Government Marketing Plan ndash 11 Tips

                                                      1 Sources Sought and Request for Information

                                                      2 SBA profile

                                                      3 Capability briefing

                                                      4 Demographic of your market

                                                      5 Agencyrsquos mission

                                                      From Experts on Marketing to Agencies (the Customer)

                                                      Government Marketing Plan ndash 11 Tips

                                                      7 Agencyrsquos job

                                                      8 Understand and communicate

                                                      9 Reach out ndash follow up

                                                      10 Donrsquot lead with standard information

                                                      11 Donrsquot offer to do anything and everything

                                                      From Experts on Marketing to Agencies (the Customer)

                                                      The EndhellipQuestions

                                                      Personal Timely Assistance in Contracting

                                                      with the Government Contracting

                                                      Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                      LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                      Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                      wwwmontanaptacorg

                                                      • Introduction to Government Contracting 101
                                                      • Purpose
                                                      • Workshop Overview
                                                      • Introductions to Government Contracting Part 1
                                                      • What does the government buy
                                                      • The Big Challenge hellip
                                                      • Intro to government contracting
                                                      • Slide 8
                                                      • Readiness Factors to Consider
                                                      • Readiness Factors to Consider
                                                      • Take a Self-Assessment (Selfie)
                                                      • Slide 12
                                                      • Get Registered SAMgov
                                                      • Get Registered D-U-N-S Number
                                                      • Get Registered D-U-N-S Cont
                                                      • Get Registered NAICS Codes
                                                      • Get Registered PSC (Codes)
                                                      • Get Registered NAICS Search
                                                      • Get Registered PSC Search
                                                      • Get Registered Prepare to Create an SBA Profile
                                                      • Get Registered Past Performance References
                                                      • Get Registered Completed Basic Steps
                                                      • Get Registered Create a Logingov Acct
                                                      • Get Registered Sign into your SAM Acct
                                                      • Get Registered Create an Individual Acct
                                                      • Get Registered SAM cont
                                                      • Get Registered SAM cont
                                                      • Get Registered SAM cont
                                                      • Get Registered SBA Profile
                                                      • Get Registered SAM Notarized Letter
                                                      • New Look of SAMgov on April 26 2021
                                                      • New Look of SAMgov Date Filter
                                                      • New Look of SAMgov Help and Support Page
                                                      • New Look of SAMgov on April 26 2021
                                                      • New Look of SAMgov on April 26 2021
                                                      • Legacy websites one-stop-shop
                                                      • Slide 37
                                                      • Research
                                                      • Identify
                                                      • Identify
                                                      • Identify
                                                      • Identify
                                                      • Identify
                                                      • Identify
                                                      • Identify
                                                      • Identify - betasamgov
                                                      • Identify - betasamgov
                                                      • Identify - betasamgov
                                                      • Identify
                                                      • Identify ndash Smaller Opportunities
                                                      • Identify
                                                      • Identify - Subcontracting
                                                      • Identify - Subcontracting
                                                      • Dynamic Small Business Search
                                                      • Understand - Small Business Set Asides
                                                      • Understand - Small Business Set Asides
                                                      • Government Marketing Plan
                                                      • Government Marketing Plan
                                                      • Government Marketing Plan
                                                      • Government Marketing Plan
                                                      • Government Marketing Plan
                                                      • Government Marketing Plan
                                                      • Government Marketing Plan
                                                      • Government Marketing Plan
                                                      • Government Marketing Plan ndash 11 Tips
                                                      • Government Marketing Plan ndash 11 Tips
                                                      • The EndhellipQuestions
                                                      • Slide 68

                                                        Get Registered SBA Profile

                                                        bull Creating and Registering an SBA Profile

                                                        bull The purpose of the SBA profile

                                                        bull Dynamic Small Business Search (DSBS)

                                                        bull Keywords

                                                        Your local PTAC advisor can assist you with this

                                                        Get Registered SAM Notarized Letter

                                                        bull SAM Notarized Letter required

                                                        bull Uploaded to fsdgov account Visit wwwfsdgov

                                                        bull Submit Within 30 Days

                                                        bull The information must match SAM

                                                        Your PTAC advisor can help you with this

                                                        New Look of SAMgov on April 26 2021

                                                        New Look of SAMgov Date Filter

                                                        New Look of SAMgov Help and Support Page

                                                        New Look of SAMgov on April 26 2021

                                                        New Look of SAMgov on April 26 2021

                                                        Legacy websites one-stop-shop

                                                        Your local PTAC advisor can assist you with this

                                                        This Photo by Unknown Author is licensed under CC BY-NC-ND

                                                        Introductions to Government Contracting Part 2

                                                        Research

                                                        bull Register Research

                                                        Identify

                                                        Does Government Contracting Fit into your Marketing Strategy

                                                        Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                                                        bull The investment to win government business is integral to their growth plans

                                                        bull They identified a specific agency whose needs fit their product or service

                                                        Identify

                                                        bull httpwwwusaspendinggov

                                                        bull httpswwwfpdsgov

                                                        bull httpsbetasamgov

                                                        bull wwwfedconnectnet

                                                        Identifywwwusaspendinggov

                                                        Identifywwwusaspendinggov

                                                        Identifywwwfpdsgov

                                                        Identify

                                                        wwwfpdsgov

                                                        Identify

                                                        betasamgov

                                                        Identify - betasamgov

                                                        Identify - betasamgov

                                                        Identify - betasamgov

                                                        Identify

                                                        wwwfedconnectnet

                                                        bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                                        Identify ndash Smaller Opportunities

                                                        bull State of Montanahttpsspbmtgov

                                                        Vendors Resources

                                                        bull CitiesCountieshttpsgreatfallsmtnetrfps

                                                        bull Federal Agencieshttpwwwfsusdagovmainhelena

                                                        (Helena Forest Service)

                                                        Start Small

                                                        Identify

                                                        bull Identify target markets

                                                        bull Seek smaller opportunities

                                                        bull Consider subcontracting or finding a small business partner

                                                        Focus

                                                        Team Up

                                                        Federal State and Local

                                                        bull Good Way to Build Past Performance

                                                        bull Proactive Marketing

                                                        bull Establish Trustful Relationships

                                                        Networking Essential

                                                        bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                        Small Business Certifications

                                                        Identify - Subcontracting

                                                        Identify - Subcontracting

                                                        Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                        Dynamic Small Business Search

                                                        23Small Business

                                                        3

                                                        5

                                                        3

                                                        5

                                                        Understand - Small Business Set Asides

                                                        Woman Owned

                                                        Service-Disabled-Veteran Owned

                                                        Small Disadvantaged Business

                                                        HUBZone

                                                        Over $3500 not over $150000

                                                        Understand - Small Business Set Asides

                                                        bull Small Disadvantaged Business (SDB)

                                                        ndash Disadvantaged Business Enterprise (DBE

                                                        ndash 8(a) Program

                                                        bull Woman-Owned Small Business (WOSB)

                                                        bull Economically Disadvantaged WOSB

                                                        bull Veteran-Owned Small Business (VOSB)

                                                        ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                        bull HUBZone

                                                        httpswwwsbagovcontent

                                                        Government Marketing Plan

                                                        Primary Strategies for Marketing to the Government

                                                        bull Demand Generation

                                                        bull Differentiation

                                                        Government Marketing Plan

                                                        7 Ways to Market to the Government

                                                        1 Call potential buyers within federal agencies

                                                        2 Target government field offices in your area

                                                        3 Go to contractor matchmaking events

                                                        4 Look for subcontracting opportunities

                                                        Government Marketing Plan

                                                        7 Ways to Market to the Government

                                                        5 Get help from experts

                                                        6 Network in the business community

                                                        7 Optional Use government wide purchasing vehicles

                                                        Government Marketing Plan

                                                        1 Call potential buyers

                                                        bull Do your homework

                                                        bull Contractingprocurement officer

                                                        bull End user program manager or technical specialist

                                                        bull Establish relationship

                                                        Government Marketing Plan

                                                        2 Target government field offices in your area

                                                        bull Local offices will purchase under $25000

                                                        bull Larger purchases

                                                        bull Take advantage of your proximity

                                                        Government Marketing Plan

                                                        3 Go to matchmaking events put on by agencies and PTACs

                                                        bull Directly meetings

                                                        bull Access to end users

                                                        bull Meet prime contractors

                                                        bull Network

                                                        Government Marketing Plan

                                                        4 Look for subcontracting opportunities

                                                        bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                        bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                        5 Get help from experts

                                                        bull PTAC

                                                        bull EDOs and SBDCs

                                                        bull GSA

                                                        Government Marketing Plan

                                                        6 Network in the Community

                                                        bull Vendor fairs

                                                        bull Business matchmaking events

                                                        7 Use government-wide purchasing vehicles (Optional)

                                                        bull GSA Multiple Award schedules

                                                        bull Larger market for your goods and services

                                                        Government Marketing Plan ndash 11 Tips

                                                        1 Sources Sought and Request for Information

                                                        2 SBA profile

                                                        3 Capability briefing

                                                        4 Demographic of your market

                                                        5 Agencyrsquos mission

                                                        From Experts on Marketing to Agencies (the Customer)

                                                        Government Marketing Plan ndash 11 Tips

                                                        7 Agencyrsquos job

                                                        8 Understand and communicate

                                                        9 Reach out ndash follow up

                                                        10 Donrsquot lead with standard information

                                                        11 Donrsquot offer to do anything and everything

                                                        From Experts on Marketing to Agencies (the Customer)

                                                        The EndhellipQuestions

                                                        Personal Timely Assistance in Contracting

                                                        with the Government Contracting

                                                        Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                        LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                        Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                        wwwmontanaptacorg

                                                        • Introduction to Government Contracting 101
                                                        • Purpose
                                                        • Workshop Overview
                                                        • Introductions to Government Contracting Part 1
                                                        • What does the government buy
                                                        • The Big Challenge hellip
                                                        • Intro to government contracting
                                                        • Slide 8
                                                        • Readiness Factors to Consider
                                                        • Readiness Factors to Consider
                                                        • Take a Self-Assessment (Selfie)
                                                        • Slide 12
                                                        • Get Registered SAMgov
                                                        • Get Registered D-U-N-S Number
                                                        • Get Registered D-U-N-S Cont
                                                        • Get Registered NAICS Codes
                                                        • Get Registered PSC (Codes)
                                                        • Get Registered NAICS Search
                                                        • Get Registered PSC Search
                                                        • Get Registered Prepare to Create an SBA Profile
                                                        • Get Registered Past Performance References
                                                        • Get Registered Completed Basic Steps
                                                        • Get Registered Create a Logingov Acct
                                                        • Get Registered Sign into your SAM Acct
                                                        • Get Registered Create an Individual Acct
                                                        • Get Registered SAM cont
                                                        • Get Registered SAM cont
                                                        • Get Registered SAM cont
                                                        • Get Registered SBA Profile
                                                        • Get Registered SAM Notarized Letter
                                                        • New Look of SAMgov on April 26 2021
                                                        • New Look of SAMgov Date Filter
                                                        • New Look of SAMgov Help and Support Page
                                                        • New Look of SAMgov on April 26 2021
                                                        • New Look of SAMgov on April 26 2021
                                                        • Legacy websites one-stop-shop
                                                        • Slide 37
                                                        • Research
                                                        • Identify
                                                        • Identify
                                                        • Identify
                                                        • Identify
                                                        • Identify
                                                        • Identify
                                                        • Identify
                                                        • Identify - betasamgov
                                                        • Identify - betasamgov
                                                        • Identify - betasamgov
                                                        • Identify
                                                        • Identify ndash Smaller Opportunities
                                                        • Identify
                                                        • Identify - Subcontracting
                                                        • Identify - Subcontracting
                                                        • Dynamic Small Business Search
                                                        • Understand - Small Business Set Asides
                                                        • Understand - Small Business Set Asides
                                                        • Government Marketing Plan
                                                        • Government Marketing Plan
                                                        • Government Marketing Plan
                                                        • Government Marketing Plan
                                                        • Government Marketing Plan
                                                        • Government Marketing Plan
                                                        • Government Marketing Plan
                                                        • Government Marketing Plan
                                                        • Government Marketing Plan ndash 11 Tips
                                                        • Government Marketing Plan ndash 11 Tips
                                                        • The EndhellipQuestions
                                                        • Slide 68

                                                          Get Registered SAM Notarized Letter

                                                          bull SAM Notarized Letter required

                                                          bull Uploaded to fsdgov account Visit wwwfsdgov

                                                          bull Submit Within 30 Days

                                                          bull The information must match SAM

                                                          Your PTAC advisor can help you with this

                                                          New Look of SAMgov on April 26 2021

                                                          New Look of SAMgov Date Filter

                                                          New Look of SAMgov Help and Support Page

                                                          New Look of SAMgov on April 26 2021

                                                          New Look of SAMgov on April 26 2021

                                                          Legacy websites one-stop-shop

                                                          Your local PTAC advisor can assist you with this

                                                          This Photo by Unknown Author is licensed under CC BY-NC-ND

                                                          Introductions to Government Contracting Part 2

                                                          Research

                                                          bull Register Research

                                                          Identify

                                                          Does Government Contracting Fit into your Marketing Strategy

                                                          Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                                                          bull The investment to win government business is integral to their growth plans

                                                          bull They identified a specific agency whose needs fit their product or service

                                                          Identify

                                                          bull httpwwwusaspendinggov

                                                          bull httpswwwfpdsgov

                                                          bull httpsbetasamgov

                                                          bull wwwfedconnectnet

                                                          Identifywwwusaspendinggov

                                                          Identifywwwusaspendinggov

                                                          Identifywwwfpdsgov

                                                          Identify

                                                          wwwfpdsgov

                                                          Identify

                                                          betasamgov

                                                          Identify - betasamgov

                                                          Identify - betasamgov

                                                          Identify - betasamgov

                                                          Identify

                                                          wwwfedconnectnet

                                                          bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                                          Identify ndash Smaller Opportunities

                                                          bull State of Montanahttpsspbmtgov

                                                          Vendors Resources

                                                          bull CitiesCountieshttpsgreatfallsmtnetrfps

                                                          bull Federal Agencieshttpwwwfsusdagovmainhelena

                                                          (Helena Forest Service)

                                                          Start Small

                                                          Identify

                                                          bull Identify target markets

                                                          bull Seek smaller opportunities

                                                          bull Consider subcontracting or finding a small business partner

                                                          Focus

                                                          Team Up

                                                          Federal State and Local

                                                          bull Good Way to Build Past Performance

                                                          bull Proactive Marketing

                                                          bull Establish Trustful Relationships

                                                          Networking Essential

                                                          bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                          Small Business Certifications

                                                          Identify - Subcontracting

                                                          Identify - Subcontracting

                                                          Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                          Dynamic Small Business Search

                                                          23Small Business

                                                          3

                                                          5

                                                          3

                                                          5

                                                          Understand - Small Business Set Asides

                                                          Woman Owned

                                                          Service-Disabled-Veteran Owned

                                                          Small Disadvantaged Business

                                                          HUBZone

                                                          Over $3500 not over $150000

                                                          Understand - Small Business Set Asides

                                                          bull Small Disadvantaged Business (SDB)

                                                          ndash Disadvantaged Business Enterprise (DBE

                                                          ndash 8(a) Program

                                                          bull Woman-Owned Small Business (WOSB)

                                                          bull Economically Disadvantaged WOSB

                                                          bull Veteran-Owned Small Business (VOSB)

                                                          ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                          bull HUBZone

                                                          httpswwwsbagovcontent

                                                          Government Marketing Plan

                                                          Primary Strategies for Marketing to the Government

                                                          bull Demand Generation

                                                          bull Differentiation

                                                          Government Marketing Plan

                                                          7 Ways to Market to the Government

                                                          1 Call potential buyers within federal agencies

                                                          2 Target government field offices in your area

                                                          3 Go to contractor matchmaking events

                                                          4 Look for subcontracting opportunities

                                                          Government Marketing Plan

                                                          7 Ways to Market to the Government

                                                          5 Get help from experts

                                                          6 Network in the business community

                                                          7 Optional Use government wide purchasing vehicles

                                                          Government Marketing Plan

                                                          1 Call potential buyers

                                                          bull Do your homework

                                                          bull Contractingprocurement officer

                                                          bull End user program manager or technical specialist

                                                          bull Establish relationship

                                                          Government Marketing Plan

                                                          2 Target government field offices in your area

                                                          bull Local offices will purchase under $25000

                                                          bull Larger purchases

                                                          bull Take advantage of your proximity

                                                          Government Marketing Plan

                                                          3 Go to matchmaking events put on by agencies and PTACs

                                                          bull Directly meetings

                                                          bull Access to end users

                                                          bull Meet prime contractors

                                                          bull Network

                                                          Government Marketing Plan

                                                          4 Look for subcontracting opportunities

                                                          bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                          bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                          5 Get help from experts

                                                          bull PTAC

                                                          bull EDOs and SBDCs

                                                          bull GSA

                                                          Government Marketing Plan

                                                          6 Network in the Community

                                                          bull Vendor fairs

                                                          bull Business matchmaking events

                                                          7 Use government-wide purchasing vehicles (Optional)

                                                          bull GSA Multiple Award schedules

                                                          bull Larger market for your goods and services

                                                          Government Marketing Plan ndash 11 Tips

                                                          1 Sources Sought and Request for Information

                                                          2 SBA profile

                                                          3 Capability briefing

                                                          4 Demographic of your market

                                                          5 Agencyrsquos mission

                                                          From Experts on Marketing to Agencies (the Customer)

                                                          Government Marketing Plan ndash 11 Tips

                                                          7 Agencyrsquos job

                                                          8 Understand and communicate

                                                          9 Reach out ndash follow up

                                                          10 Donrsquot lead with standard information

                                                          11 Donrsquot offer to do anything and everything

                                                          From Experts on Marketing to Agencies (the Customer)

                                                          The EndhellipQuestions

                                                          Personal Timely Assistance in Contracting

                                                          with the Government Contracting

                                                          Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                          LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                          Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                          wwwmontanaptacorg

                                                          • Introduction to Government Contracting 101
                                                          • Purpose
                                                          • Workshop Overview
                                                          • Introductions to Government Contracting Part 1
                                                          • What does the government buy
                                                          • The Big Challenge hellip
                                                          • Intro to government contracting
                                                          • Slide 8
                                                          • Readiness Factors to Consider
                                                          • Readiness Factors to Consider
                                                          • Take a Self-Assessment (Selfie)
                                                          • Slide 12
                                                          • Get Registered SAMgov
                                                          • Get Registered D-U-N-S Number
                                                          • Get Registered D-U-N-S Cont
                                                          • Get Registered NAICS Codes
                                                          • Get Registered PSC (Codes)
                                                          • Get Registered NAICS Search
                                                          • Get Registered PSC Search
                                                          • Get Registered Prepare to Create an SBA Profile
                                                          • Get Registered Past Performance References
                                                          • Get Registered Completed Basic Steps
                                                          • Get Registered Create a Logingov Acct
                                                          • Get Registered Sign into your SAM Acct
                                                          • Get Registered Create an Individual Acct
                                                          • Get Registered SAM cont
                                                          • Get Registered SAM cont
                                                          • Get Registered SAM cont
                                                          • Get Registered SBA Profile
                                                          • Get Registered SAM Notarized Letter
                                                          • New Look of SAMgov on April 26 2021
                                                          • New Look of SAMgov Date Filter
                                                          • New Look of SAMgov Help and Support Page
                                                          • New Look of SAMgov on April 26 2021
                                                          • New Look of SAMgov on April 26 2021
                                                          • Legacy websites one-stop-shop
                                                          • Slide 37
                                                          • Research
                                                          • Identify
                                                          • Identify
                                                          • Identify
                                                          • Identify
                                                          • Identify
                                                          • Identify
                                                          • Identify
                                                          • Identify - betasamgov
                                                          • Identify - betasamgov
                                                          • Identify - betasamgov
                                                          • Identify
                                                          • Identify ndash Smaller Opportunities
                                                          • Identify
                                                          • Identify - Subcontracting
                                                          • Identify - Subcontracting
                                                          • Dynamic Small Business Search
                                                          • Understand - Small Business Set Asides
                                                          • Understand - Small Business Set Asides
                                                          • Government Marketing Plan
                                                          • Government Marketing Plan
                                                          • Government Marketing Plan
                                                          • Government Marketing Plan
                                                          • Government Marketing Plan
                                                          • Government Marketing Plan
                                                          • Government Marketing Plan
                                                          • Government Marketing Plan
                                                          • Government Marketing Plan ndash 11 Tips
                                                          • Government Marketing Plan ndash 11 Tips
                                                          • The EndhellipQuestions
                                                          • Slide 68

                                                            New Look of SAMgov on April 26 2021

                                                            New Look of SAMgov Date Filter

                                                            New Look of SAMgov Help and Support Page

                                                            New Look of SAMgov on April 26 2021

                                                            New Look of SAMgov on April 26 2021

                                                            Legacy websites one-stop-shop

                                                            Your local PTAC advisor can assist you with this

                                                            This Photo by Unknown Author is licensed under CC BY-NC-ND

                                                            Introductions to Government Contracting Part 2

                                                            Research

                                                            bull Register Research

                                                            Identify

                                                            Does Government Contracting Fit into your Marketing Strategy

                                                            Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                                                            bull The investment to win government business is integral to their growth plans

                                                            bull They identified a specific agency whose needs fit their product or service

                                                            Identify

                                                            bull httpwwwusaspendinggov

                                                            bull httpswwwfpdsgov

                                                            bull httpsbetasamgov

                                                            bull wwwfedconnectnet

                                                            Identifywwwusaspendinggov

                                                            Identifywwwusaspendinggov

                                                            Identifywwwfpdsgov

                                                            Identify

                                                            wwwfpdsgov

                                                            Identify

                                                            betasamgov

                                                            Identify - betasamgov

                                                            Identify - betasamgov

                                                            Identify - betasamgov

                                                            Identify

                                                            wwwfedconnectnet

                                                            bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                                            Identify ndash Smaller Opportunities

                                                            bull State of Montanahttpsspbmtgov

                                                            Vendors Resources

                                                            bull CitiesCountieshttpsgreatfallsmtnetrfps

                                                            bull Federal Agencieshttpwwwfsusdagovmainhelena

                                                            (Helena Forest Service)

                                                            Start Small

                                                            Identify

                                                            bull Identify target markets

                                                            bull Seek smaller opportunities

                                                            bull Consider subcontracting or finding a small business partner

                                                            Focus

                                                            Team Up

                                                            Federal State and Local

                                                            bull Good Way to Build Past Performance

                                                            bull Proactive Marketing

                                                            bull Establish Trustful Relationships

                                                            Networking Essential

                                                            bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                            Small Business Certifications

                                                            Identify - Subcontracting

                                                            Identify - Subcontracting

                                                            Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                            Dynamic Small Business Search

                                                            23Small Business

                                                            3

                                                            5

                                                            3

                                                            5

                                                            Understand - Small Business Set Asides

                                                            Woman Owned

                                                            Service-Disabled-Veteran Owned

                                                            Small Disadvantaged Business

                                                            HUBZone

                                                            Over $3500 not over $150000

                                                            Understand - Small Business Set Asides

                                                            bull Small Disadvantaged Business (SDB)

                                                            ndash Disadvantaged Business Enterprise (DBE

                                                            ndash 8(a) Program

                                                            bull Woman-Owned Small Business (WOSB)

                                                            bull Economically Disadvantaged WOSB

                                                            bull Veteran-Owned Small Business (VOSB)

                                                            ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                            bull HUBZone

                                                            httpswwwsbagovcontent

                                                            Government Marketing Plan

                                                            Primary Strategies for Marketing to the Government

                                                            bull Demand Generation

                                                            bull Differentiation

                                                            Government Marketing Plan

                                                            7 Ways to Market to the Government

                                                            1 Call potential buyers within federal agencies

                                                            2 Target government field offices in your area

                                                            3 Go to contractor matchmaking events

                                                            4 Look for subcontracting opportunities

                                                            Government Marketing Plan

                                                            7 Ways to Market to the Government

                                                            5 Get help from experts

                                                            6 Network in the business community

                                                            7 Optional Use government wide purchasing vehicles

                                                            Government Marketing Plan

                                                            1 Call potential buyers

                                                            bull Do your homework

                                                            bull Contractingprocurement officer

                                                            bull End user program manager or technical specialist

                                                            bull Establish relationship

                                                            Government Marketing Plan

                                                            2 Target government field offices in your area

                                                            bull Local offices will purchase under $25000

                                                            bull Larger purchases

                                                            bull Take advantage of your proximity

                                                            Government Marketing Plan

                                                            3 Go to matchmaking events put on by agencies and PTACs

                                                            bull Directly meetings

                                                            bull Access to end users

                                                            bull Meet prime contractors

                                                            bull Network

                                                            Government Marketing Plan

                                                            4 Look for subcontracting opportunities

                                                            bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                            bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                            5 Get help from experts

                                                            bull PTAC

                                                            bull EDOs and SBDCs

                                                            bull GSA

                                                            Government Marketing Plan

                                                            6 Network in the Community

                                                            bull Vendor fairs

                                                            bull Business matchmaking events

                                                            7 Use government-wide purchasing vehicles (Optional)

                                                            bull GSA Multiple Award schedules

                                                            bull Larger market for your goods and services

                                                            Government Marketing Plan ndash 11 Tips

                                                            1 Sources Sought and Request for Information

                                                            2 SBA profile

                                                            3 Capability briefing

                                                            4 Demographic of your market

                                                            5 Agencyrsquos mission

                                                            From Experts on Marketing to Agencies (the Customer)

                                                            Government Marketing Plan ndash 11 Tips

                                                            7 Agencyrsquos job

                                                            8 Understand and communicate

                                                            9 Reach out ndash follow up

                                                            10 Donrsquot lead with standard information

                                                            11 Donrsquot offer to do anything and everything

                                                            From Experts on Marketing to Agencies (the Customer)

                                                            The EndhellipQuestions

                                                            Personal Timely Assistance in Contracting

                                                            with the Government Contracting

                                                            Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                            LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                            Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                            wwwmontanaptacorg

                                                            • Introduction to Government Contracting 101
                                                            • Purpose
                                                            • Workshop Overview
                                                            • Introductions to Government Contracting Part 1
                                                            • What does the government buy
                                                            • The Big Challenge hellip
                                                            • Intro to government contracting
                                                            • Slide 8
                                                            • Readiness Factors to Consider
                                                            • Readiness Factors to Consider
                                                            • Take a Self-Assessment (Selfie)
                                                            • Slide 12
                                                            • Get Registered SAMgov
                                                            • Get Registered D-U-N-S Number
                                                            • Get Registered D-U-N-S Cont
                                                            • Get Registered NAICS Codes
                                                            • Get Registered PSC (Codes)
                                                            • Get Registered NAICS Search
                                                            • Get Registered PSC Search
                                                            • Get Registered Prepare to Create an SBA Profile
                                                            • Get Registered Past Performance References
                                                            • Get Registered Completed Basic Steps
                                                            • Get Registered Create a Logingov Acct
                                                            • Get Registered Sign into your SAM Acct
                                                            • Get Registered Create an Individual Acct
                                                            • Get Registered SAM cont
                                                            • Get Registered SAM cont
                                                            • Get Registered SAM cont
                                                            • Get Registered SBA Profile
                                                            • Get Registered SAM Notarized Letter
                                                            • New Look of SAMgov on April 26 2021
                                                            • New Look of SAMgov Date Filter
                                                            • New Look of SAMgov Help and Support Page
                                                            • New Look of SAMgov on April 26 2021
                                                            • New Look of SAMgov on April 26 2021
                                                            • Legacy websites one-stop-shop
                                                            • Slide 37
                                                            • Research
                                                            • Identify
                                                            • Identify
                                                            • Identify
                                                            • Identify
                                                            • Identify
                                                            • Identify
                                                            • Identify
                                                            • Identify - betasamgov
                                                            • Identify - betasamgov
                                                            • Identify - betasamgov
                                                            • Identify
                                                            • Identify ndash Smaller Opportunities
                                                            • Identify
                                                            • Identify - Subcontracting
                                                            • Identify - Subcontracting
                                                            • Dynamic Small Business Search
                                                            • Understand - Small Business Set Asides
                                                            • Understand - Small Business Set Asides
                                                            • Government Marketing Plan
                                                            • Government Marketing Plan
                                                            • Government Marketing Plan
                                                            • Government Marketing Plan
                                                            • Government Marketing Plan
                                                            • Government Marketing Plan
                                                            • Government Marketing Plan
                                                            • Government Marketing Plan
                                                            • Government Marketing Plan ndash 11 Tips
                                                            • Government Marketing Plan ndash 11 Tips
                                                            • The EndhellipQuestions
                                                            • Slide 68

                                                              New Look of SAMgov Date Filter

                                                              New Look of SAMgov Help and Support Page

                                                              New Look of SAMgov on April 26 2021

                                                              New Look of SAMgov on April 26 2021

                                                              Legacy websites one-stop-shop

                                                              Your local PTAC advisor can assist you with this

                                                              This Photo by Unknown Author is licensed under CC BY-NC-ND

                                                              Introductions to Government Contracting Part 2

                                                              Research

                                                              bull Register Research

                                                              Identify

                                                              Does Government Contracting Fit into your Marketing Strategy

                                                              Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                                                              bull The investment to win government business is integral to their growth plans

                                                              bull They identified a specific agency whose needs fit their product or service

                                                              Identify

                                                              bull httpwwwusaspendinggov

                                                              bull httpswwwfpdsgov

                                                              bull httpsbetasamgov

                                                              bull wwwfedconnectnet

                                                              Identifywwwusaspendinggov

                                                              Identifywwwusaspendinggov

                                                              Identifywwwfpdsgov

                                                              Identify

                                                              wwwfpdsgov

                                                              Identify

                                                              betasamgov

                                                              Identify - betasamgov

                                                              Identify - betasamgov

                                                              Identify - betasamgov

                                                              Identify

                                                              wwwfedconnectnet

                                                              bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                                              Identify ndash Smaller Opportunities

                                                              bull State of Montanahttpsspbmtgov

                                                              Vendors Resources

                                                              bull CitiesCountieshttpsgreatfallsmtnetrfps

                                                              bull Federal Agencieshttpwwwfsusdagovmainhelena

                                                              (Helena Forest Service)

                                                              Start Small

                                                              Identify

                                                              bull Identify target markets

                                                              bull Seek smaller opportunities

                                                              bull Consider subcontracting or finding a small business partner

                                                              Focus

                                                              Team Up

                                                              Federal State and Local

                                                              bull Good Way to Build Past Performance

                                                              bull Proactive Marketing

                                                              bull Establish Trustful Relationships

                                                              Networking Essential

                                                              bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                              Small Business Certifications

                                                              Identify - Subcontracting

                                                              Identify - Subcontracting

                                                              Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                              Dynamic Small Business Search

                                                              23Small Business

                                                              3

                                                              5

                                                              3

                                                              5

                                                              Understand - Small Business Set Asides

                                                              Woman Owned

                                                              Service-Disabled-Veteran Owned

                                                              Small Disadvantaged Business

                                                              HUBZone

                                                              Over $3500 not over $150000

                                                              Understand - Small Business Set Asides

                                                              bull Small Disadvantaged Business (SDB)

                                                              ndash Disadvantaged Business Enterprise (DBE

                                                              ndash 8(a) Program

                                                              bull Woman-Owned Small Business (WOSB)

                                                              bull Economically Disadvantaged WOSB

                                                              bull Veteran-Owned Small Business (VOSB)

                                                              ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                              bull HUBZone

                                                              httpswwwsbagovcontent

                                                              Government Marketing Plan

                                                              Primary Strategies for Marketing to the Government

                                                              bull Demand Generation

                                                              bull Differentiation

                                                              Government Marketing Plan

                                                              7 Ways to Market to the Government

                                                              1 Call potential buyers within federal agencies

                                                              2 Target government field offices in your area

                                                              3 Go to contractor matchmaking events

                                                              4 Look for subcontracting opportunities

                                                              Government Marketing Plan

                                                              7 Ways to Market to the Government

                                                              5 Get help from experts

                                                              6 Network in the business community

                                                              7 Optional Use government wide purchasing vehicles

                                                              Government Marketing Plan

                                                              1 Call potential buyers

                                                              bull Do your homework

                                                              bull Contractingprocurement officer

                                                              bull End user program manager or technical specialist

                                                              bull Establish relationship

                                                              Government Marketing Plan

                                                              2 Target government field offices in your area

                                                              bull Local offices will purchase under $25000

                                                              bull Larger purchases

                                                              bull Take advantage of your proximity

                                                              Government Marketing Plan

                                                              3 Go to matchmaking events put on by agencies and PTACs

                                                              bull Directly meetings

                                                              bull Access to end users

                                                              bull Meet prime contractors

                                                              bull Network

                                                              Government Marketing Plan

                                                              4 Look for subcontracting opportunities

                                                              bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                              bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                              5 Get help from experts

                                                              bull PTAC

                                                              bull EDOs and SBDCs

                                                              bull GSA

                                                              Government Marketing Plan

                                                              6 Network in the Community

                                                              bull Vendor fairs

                                                              bull Business matchmaking events

                                                              7 Use government-wide purchasing vehicles (Optional)

                                                              bull GSA Multiple Award schedules

                                                              bull Larger market for your goods and services

                                                              Government Marketing Plan ndash 11 Tips

                                                              1 Sources Sought and Request for Information

                                                              2 SBA profile

                                                              3 Capability briefing

                                                              4 Demographic of your market

                                                              5 Agencyrsquos mission

                                                              From Experts on Marketing to Agencies (the Customer)

                                                              Government Marketing Plan ndash 11 Tips

                                                              7 Agencyrsquos job

                                                              8 Understand and communicate

                                                              9 Reach out ndash follow up

                                                              10 Donrsquot lead with standard information

                                                              11 Donrsquot offer to do anything and everything

                                                              From Experts on Marketing to Agencies (the Customer)

                                                              The EndhellipQuestions

                                                              Personal Timely Assistance in Contracting

                                                              with the Government Contracting

                                                              Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                              LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                              Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                              wwwmontanaptacorg

                                                              • Introduction to Government Contracting 101
                                                              • Purpose
                                                              • Workshop Overview
                                                              • Introductions to Government Contracting Part 1
                                                              • What does the government buy
                                                              • The Big Challenge hellip
                                                              • Intro to government contracting
                                                              • Slide 8
                                                              • Readiness Factors to Consider
                                                              • Readiness Factors to Consider
                                                              • Take a Self-Assessment (Selfie)
                                                              • Slide 12
                                                              • Get Registered SAMgov
                                                              • Get Registered D-U-N-S Number
                                                              • Get Registered D-U-N-S Cont
                                                              • Get Registered NAICS Codes
                                                              • Get Registered PSC (Codes)
                                                              • Get Registered NAICS Search
                                                              • Get Registered PSC Search
                                                              • Get Registered Prepare to Create an SBA Profile
                                                              • Get Registered Past Performance References
                                                              • Get Registered Completed Basic Steps
                                                              • Get Registered Create a Logingov Acct
                                                              • Get Registered Sign into your SAM Acct
                                                              • Get Registered Create an Individual Acct
                                                              • Get Registered SAM cont
                                                              • Get Registered SAM cont
                                                              • Get Registered SAM cont
                                                              • Get Registered SBA Profile
                                                              • Get Registered SAM Notarized Letter
                                                              • New Look of SAMgov on April 26 2021
                                                              • New Look of SAMgov Date Filter
                                                              • New Look of SAMgov Help and Support Page
                                                              • New Look of SAMgov on April 26 2021
                                                              • New Look of SAMgov on April 26 2021
                                                              • Legacy websites one-stop-shop
                                                              • Slide 37
                                                              • Research
                                                              • Identify
                                                              • Identify
                                                              • Identify
                                                              • Identify
                                                              • Identify
                                                              • Identify
                                                              • Identify
                                                              • Identify - betasamgov
                                                              • Identify - betasamgov
                                                              • Identify - betasamgov
                                                              • Identify
                                                              • Identify ndash Smaller Opportunities
                                                              • Identify
                                                              • Identify - Subcontracting
                                                              • Identify - Subcontracting
                                                              • Dynamic Small Business Search
                                                              • Understand - Small Business Set Asides
                                                              • Understand - Small Business Set Asides
                                                              • Government Marketing Plan
                                                              • Government Marketing Plan
                                                              • Government Marketing Plan
                                                              • Government Marketing Plan
                                                              • Government Marketing Plan
                                                              • Government Marketing Plan
                                                              • Government Marketing Plan
                                                              • Government Marketing Plan
                                                              • Government Marketing Plan ndash 11 Tips
                                                              • Government Marketing Plan ndash 11 Tips
                                                              • The EndhellipQuestions
                                                              • Slide 68

                                                                New Look of SAMgov Help and Support Page

                                                                New Look of SAMgov on April 26 2021

                                                                New Look of SAMgov on April 26 2021

                                                                Legacy websites one-stop-shop

                                                                Your local PTAC advisor can assist you with this

                                                                This Photo by Unknown Author is licensed under CC BY-NC-ND

                                                                Introductions to Government Contracting Part 2

                                                                Research

                                                                bull Register Research

                                                                Identify

                                                                Does Government Contracting Fit into your Marketing Strategy

                                                                Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                                                                bull The investment to win government business is integral to their growth plans

                                                                bull They identified a specific agency whose needs fit their product or service

                                                                Identify

                                                                bull httpwwwusaspendinggov

                                                                bull httpswwwfpdsgov

                                                                bull httpsbetasamgov

                                                                bull wwwfedconnectnet

                                                                Identifywwwusaspendinggov

                                                                Identifywwwusaspendinggov

                                                                Identifywwwfpdsgov

                                                                Identify

                                                                wwwfpdsgov

                                                                Identify

                                                                betasamgov

                                                                Identify - betasamgov

                                                                Identify - betasamgov

                                                                Identify - betasamgov

                                                                Identify

                                                                wwwfedconnectnet

                                                                bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                                                Identify ndash Smaller Opportunities

                                                                bull State of Montanahttpsspbmtgov

                                                                Vendors Resources

                                                                bull CitiesCountieshttpsgreatfallsmtnetrfps

                                                                bull Federal Agencieshttpwwwfsusdagovmainhelena

                                                                (Helena Forest Service)

                                                                Start Small

                                                                Identify

                                                                bull Identify target markets

                                                                bull Seek smaller opportunities

                                                                bull Consider subcontracting or finding a small business partner

                                                                Focus

                                                                Team Up

                                                                Federal State and Local

                                                                bull Good Way to Build Past Performance

                                                                bull Proactive Marketing

                                                                bull Establish Trustful Relationships

                                                                Networking Essential

                                                                bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                                Small Business Certifications

                                                                Identify - Subcontracting

                                                                Identify - Subcontracting

                                                                Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                                Dynamic Small Business Search

                                                                23Small Business

                                                                3

                                                                5

                                                                3

                                                                5

                                                                Understand - Small Business Set Asides

                                                                Woman Owned

                                                                Service-Disabled-Veteran Owned

                                                                Small Disadvantaged Business

                                                                HUBZone

                                                                Over $3500 not over $150000

                                                                Understand - Small Business Set Asides

                                                                bull Small Disadvantaged Business (SDB)

                                                                ndash Disadvantaged Business Enterprise (DBE

                                                                ndash 8(a) Program

                                                                bull Woman-Owned Small Business (WOSB)

                                                                bull Economically Disadvantaged WOSB

                                                                bull Veteran-Owned Small Business (VOSB)

                                                                ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                                bull HUBZone

                                                                httpswwwsbagovcontent

                                                                Government Marketing Plan

                                                                Primary Strategies for Marketing to the Government

                                                                bull Demand Generation

                                                                bull Differentiation

                                                                Government Marketing Plan

                                                                7 Ways to Market to the Government

                                                                1 Call potential buyers within federal agencies

                                                                2 Target government field offices in your area

                                                                3 Go to contractor matchmaking events

                                                                4 Look for subcontracting opportunities

                                                                Government Marketing Plan

                                                                7 Ways to Market to the Government

                                                                5 Get help from experts

                                                                6 Network in the business community

                                                                7 Optional Use government wide purchasing vehicles

                                                                Government Marketing Plan

                                                                1 Call potential buyers

                                                                bull Do your homework

                                                                bull Contractingprocurement officer

                                                                bull End user program manager or technical specialist

                                                                bull Establish relationship

                                                                Government Marketing Plan

                                                                2 Target government field offices in your area

                                                                bull Local offices will purchase under $25000

                                                                bull Larger purchases

                                                                bull Take advantage of your proximity

                                                                Government Marketing Plan

                                                                3 Go to matchmaking events put on by agencies and PTACs

                                                                bull Directly meetings

                                                                bull Access to end users

                                                                bull Meet prime contractors

                                                                bull Network

                                                                Government Marketing Plan

                                                                4 Look for subcontracting opportunities

                                                                bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                5 Get help from experts

                                                                bull PTAC

                                                                bull EDOs and SBDCs

                                                                bull GSA

                                                                Government Marketing Plan

                                                                6 Network in the Community

                                                                bull Vendor fairs

                                                                bull Business matchmaking events

                                                                7 Use government-wide purchasing vehicles (Optional)

                                                                bull GSA Multiple Award schedules

                                                                bull Larger market for your goods and services

                                                                Government Marketing Plan ndash 11 Tips

                                                                1 Sources Sought and Request for Information

                                                                2 SBA profile

                                                                3 Capability briefing

                                                                4 Demographic of your market

                                                                5 Agencyrsquos mission

                                                                From Experts on Marketing to Agencies (the Customer)

                                                                Government Marketing Plan ndash 11 Tips

                                                                7 Agencyrsquos job

                                                                8 Understand and communicate

                                                                9 Reach out ndash follow up

                                                                10 Donrsquot lead with standard information

                                                                11 Donrsquot offer to do anything and everything

                                                                From Experts on Marketing to Agencies (the Customer)

                                                                The EndhellipQuestions

                                                                Personal Timely Assistance in Contracting

                                                                with the Government Contracting

                                                                Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                wwwmontanaptacorg

                                                                • Introduction to Government Contracting 101
                                                                • Purpose
                                                                • Workshop Overview
                                                                • Introductions to Government Contracting Part 1
                                                                • What does the government buy
                                                                • The Big Challenge hellip
                                                                • Intro to government contracting
                                                                • Slide 8
                                                                • Readiness Factors to Consider
                                                                • Readiness Factors to Consider
                                                                • Take a Self-Assessment (Selfie)
                                                                • Slide 12
                                                                • Get Registered SAMgov
                                                                • Get Registered D-U-N-S Number
                                                                • Get Registered D-U-N-S Cont
                                                                • Get Registered NAICS Codes
                                                                • Get Registered PSC (Codes)
                                                                • Get Registered NAICS Search
                                                                • Get Registered PSC Search
                                                                • Get Registered Prepare to Create an SBA Profile
                                                                • Get Registered Past Performance References
                                                                • Get Registered Completed Basic Steps
                                                                • Get Registered Create a Logingov Acct
                                                                • Get Registered Sign into your SAM Acct
                                                                • Get Registered Create an Individual Acct
                                                                • Get Registered SAM cont
                                                                • Get Registered SAM cont
                                                                • Get Registered SAM cont
                                                                • Get Registered SBA Profile
                                                                • Get Registered SAM Notarized Letter
                                                                • New Look of SAMgov on April 26 2021
                                                                • New Look of SAMgov Date Filter
                                                                • New Look of SAMgov Help and Support Page
                                                                • New Look of SAMgov on April 26 2021
                                                                • New Look of SAMgov on April 26 2021
                                                                • Legacy websites one-stop-shop
                                                                • Slide 37
                                                                • Research
                                                                • Identify
                                                                • Identify
                                                                • Identify
                                                                • Identify
                                                                • Identify
                                                                • Identify
                                                                • Identify
                                                                • Identify - betasamgov
                                                                • Identify - betasamgov
                                                                • Identify - betasamgov
                                                                • Identify
                                                                • Identify ndash Smaller Opportunities
                                                                • Identify
                                                                • Identify - Subcontracting
                                                                • Identify - Subcontracting
                                                                • Dynamic Small Business Search
                                                                • Understand - Small Business Set Asides
                                                                • Understand - Small Business Set Asides
                                                                • Government Marketing Plan
                                                                • Government Marketing Plan
                                                                • Government Marketing Plan
                                                                • Government Marketing Plan
                                                                • Government Marketing Plan
                                                                • Government Marketing Plan
                                                                • Government Marketing Plan
                                                                • Government Marketing Plan
                                                                • Government Marketing Plan ndash 11 Tips
                                                                • Government Marketing Plan ndash 11 Tips
                                                                • The EndhellipQuestions
                                                                • Slide 68

                                                                  New Look of SAMgov on April 26 2021

                                                                  New Look of SAMgov on April 26 2021

                                                                  Legacy websites one-stop-shop

                                                                  Your local PTAC advisor can assist you with this

                                                                  This Photo by Unknown Author is licensed under CC BY-NC-ND

                                                                  Introductions to Government Contracting Part 2

                                                                  Research

                                                                  bull Register Research

                                                                  Identify

                                                                  Does Government Contracting Fit into your Marketing Strategy

                                                                  Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                                                                  bull The investment to win government business is integral to their growth plans

                                                                  bull They identified a specific agency whose needs fit their product or service

                                                                  Identify

                                                                  bull httpwwwusaspendinggov

                                                                  bull httpswwwfpdsgov

                                                                  bull httpsbetasamgov

                                                                  bull wwwfedconnectnet

                                                                  Identifywwwusaspendinggov

                                                                  Identifywwwusaspendinggov

                                                                  Identifywwwfpdsgov

                                                                  Identify

                                                                  wwwfpdsgov

                                                                  Identify

                                                                  betasamgov

                                                                  Identify - betasamgov

                                                                  Identify - betasamgov

                                                                  Identify - betasamgov

                                                                  Identify

                                                                  wwwfedconnectnet

                                                                  bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                                                  Identify ndash Smaller Opportunities

                                                                  bull State of Montanahttpsspbmtgov

                                                                  Vendors Resources

                                                                  bull CitiesCountieshttpsgreatfallsmtnetrfps

                                                                  bull Federal Agencieshttpwwwfsusdagovmainhelena

                                                                  (Helena Forest Service)

                                                                  Start Small

                                                                  Identify

                                                                  bull Identify target markets

                                                                  bull Seek smaller opportunities

                                                                  bull Consider subcontracting or finding a small business partner

                                                                  Focus

                                                                  Team Up

                                                                  Federal State and Local

                                                                  bull Good Way to Build Past Performance

                                                                  bull Proactive Marketing

                                                                  bull Establish Trustful Relationships

                                                                  Networking Essential

                                                                  bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                                  Small Business Certifications

                                                                  Identify - Subcontracting

                                                                  Identify - Subcontracting

                                                                  Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                                  Dynamic Small Business Search

                                                                  23Small Business

                                                                  3

                                                                  5

                                                                  3

                                                                  5

                                                                  Understand - Small Business Set Asides

                                                                  Woman Owned

                                                                  Service-Disabled-Veteran Owned

                                                                  Small Disadvantaged Business

                                                                  HUBZone

                                                                  Over $3500 not over $150000

                                                                  Understand - Small Business Set Asides

                                                                  bull Small Disadvantaged Business (SDB)

                                                                  ndash Disadvantaged Business Enterprise (DBE

                                                                  ndash 8(a) Program

                                                                  bull Woman-Owned Small Business (WOSB)

                                                                  bull Economically Disadvantaged WOSB

                                                                  bull Veteran-Owned Small Business (VOSB)

                                                                  ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                                  bull HUBZone

                                                                  httpswwwsbagovcontent

                                                                  Government Marketing Plan

                                                                  Primary Strategies for Marketing to the Government

                                                                  bull Demand Generation

                                                                  bull Differentiation

                                                                  Government Marketing Plan

                                                                  7 Ways to Market to the Government

                                                                  1 Call potential buyers within federal agencies

                                                                  2 Target government field offices in your area

                                                                  3 Go to contractor matchmaking events

                                                                  4 Look for subcontracting opportunities

                                                                  Government Marketing Plan

                                                                  7 Ways to Market to the Government

                                                                  5 Get help from experts

                                                                  6 Network in the business community

                                                                  7 Optional Use government wide purchasing vehicles

                                                                  Government Marketing Plan

                                                                  1 Call potential buyers

                                                                  bull Do your homework

                                                                  bull Contractingprocurement officer

                                                                  bull End user program manager or technical specialist

                                                                  bull Establish relationship

                                                                  Government Marketing Plan

                                                                  2 Target government field offices in your area

                                                                  bull Local offices will purchase under $25000

                                                                  bull Larger purchases

                                                                  bull Take advantage of your proximity

                                                                  Government Marketing Plan

                                                                  3 Go to matchmaking events put on by agencies and PTACs

                                                                  bull Directly meetings

                                                                  bull Access to end users

                                                                  bull Meet prime contractors

                                                                  bull Network

                                                                  Government Marketing Plan

                                                                  4 Look for subcontracting opportunities

                                                                  bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                  bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                  5 Get help from experts

                                                                  bull PTAC

                                                                  bull EDOs and SBDCs

                                                                  bull GSA

                                                                  Government Marketing Plan

                                                                  6 Network in the Community

                                                                  bull Vendor fairs

                                                                  bull Business matchmaking events

                                                                  7 Use government-wide purchasing vehicles (Optional)

                                                                  bull GSA Multiple Award schedules

                                                                  bull Larger market for your goods and services

                                                                  Government Marketing Plan ndash 11 Tips

                                                                  1 Sources Sought and Request for Information

                                                                  2 SBA profile

                                                                  3 Capability briefing

                                                                  4 Demographic of your market

                                                                  5 Agencyrsquos mission

                                                                  From Experts on Marketing to Agencies (the Customer)

                                                                  Government Marketing Plan ndash 11 Tips

                                                                  7 Agencyrsquos job

                                                                  8 Understand and communicate

                                                                  9 Reach out ndash follow up

                                                                  10 Donrsquot lead with standard information

                                                                  11 Donrsquot offer to do anything and everything

                                                                  From Experts on Marketing to Agencies (the Customer)

                                                                  The EndhellipQuestions

                                                                  Personal Timely Assistance in Contracting

                                                                  with the Government Contracting

                                                                  Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                  LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                  Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                  wwwmontanaptacorg

                                                                  • Introduction to Government Contracting 101
                                                                  • Purpose
                                                                  • Workshop Overview
                                                                  • Introductions to Government Contracting Part 1
                                                                  • What does the government buy
                                                                  • The Big Challenge hellip
                                                                  • Intro to government contracting
                                                                  • Slide 8
                                                                  • Readiness Factors to Consider
                                                                  • Readiness Factors to Consider
                                                                  • Take a Self-Assessment (Selfie)
                                                                  • Slide 12
                                                                  • Get Registered SAMgov
                                                                  • Get Registered D-U-N-S Number
                                                                  • Get Registered D-U-N-S Cont
                                                                  • Get Registered NAICS Codes
                                                                  • Get Registered PSC (Codes)
                                                                  • Get Registered NAICS Search
                                                                  • Get Registered PSC Search
                                                                  • Get Registered Prepare to Create an SBA Profile
                                                                  • Get Registered Past Performance References
                                                                  • Get Registered Completed Basic Steps
                                                                  • Get Registered Create a Logingov Acct
                                                                  • Get Registered Sign into your SAM Acct
                                                                  • Get Registered Create an Individual Acct
                                                                  • Get Registered SAM cont
                                                                  • Get Registered SAM cont
                                                                  • Get Registered SAM cont
                                                                  • Get Registered SBA Profile
                                                                  • Get Registered SAM Notarized Letter
                                                                  • New Look of SAMgov on April 26 2021
                                                                  • New Look of SAMgov Date Filter
                                                                  • New Look of SAMgov Help and Support Page
                                                                  • New Look of SAMgov on April 26 2021
                                                                  • New Look of SAMgov on April 26 2021
                                                                  • Legacy websites one-stop-shop
                                                                  • Slide 37
                                                                  • Research
                                                                  • Identify
                                                                  • Identify
                                                                  • Identify
                                                                  • Identify
                                                                  • Identify
                                                                  • Identify
                                                                  • Identify
                                                                  • Identify - betasamgov
                                                                  • Identify - betasamgov
                                                                  • Identify - betasamgov
                                                                  • Identify
                                                                  • Identify ndash Smaller Opportunities
                                                                  • Identify
                                                                  • Identify - Subcontracting
                                                                  • Identify - Subcontracting
                                                                  • Dynamic Small Business Search
                                                                  • Understand - Small Business Set Asides
                                                                  • Understand - Small Business Set Asides
                                                                  • Government Marketing Plan
                                                                  • Government Marketing Plan
                                                                  • Government Marketing Plan
                                                                  • Government Marketing Plan
                                                                  • Government Marketing Plan
                                                                  • Government Marketing Plan
                                                                  • Government Marketing Plan
                                                                  • Government Marketing Plan
                                                                  • Government Marketing Plan ndash 11 Tips
                                                                  • Government Marketing Plan ndash 11 Tips
                                                                  • The EndhellipQuestions
                                                                  • Slide 68

                                                                    New Look of SAMgov on April 26 2021

                                                                    Legacy websites one-stop-shop

                                                                    Your local PTAC advisor can assist you with this

                                                                    This Photo by Unknown Author is licensed under CC BY-NC-ND

                                                                    Introductions to Government Contracting Part 2

                                                                    Research

                                                                    bull Register Research

                                                                    Identify

                                                                    Does Government Contracting Fit into your Marketing Strategy

                                                                    Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                                                                    bull The investment to win government business is integral to their growth plans

                                                                    bull They identified a specific agency whose needs fit their product or service

                                                                    Identify

                                                                    bull httpwwwusaspendinggov

                                                                    bull httpswwwfpdsgov

                                                                    bull httpsbetasamgov

                                                                    bull wwwfedconnectnet

                                                                    Identifywwwusaspendinggov

                                                                    Identifywwwusaspendinggov

                                                                    Identifywwwfpdsgov

                                                                    Identify

                                                                    wwwfpdsgov

                                                                    Identify

                                                                    betasamgov

                                                                    Identify - betasamgov

                                                                    Identify - betasamgov

                                                                    Identify - betasamgov

                                                                    Identify

                                                                    wwwfedconnectnet

                                                                    bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                                                    Identify ndash Smaller Opportunities

                                                                    bull State of Montanahttpsspbmtgov

                                                                    Vendors Resources

                                                                    bull CitiesCountieshttpsgreatfallsmtnetrfps

                                                                    bull Federal Agencieshttpwwwfsusdagovmainhelena

                                                                    (Helena Forest Service)

                                                                    Start Small

                                                                    Identify

                                                                    bull Identify target markets

                                                                    bull Seek smaller opportunities

                                                                    bull Consider subcontracting or finding a small business partner

                                                                    Focus

                                                                    Team Up

                                                                    Federal State and Local

                                                                    bull Good Way to Build Past Performance

                                                                    bull Proactive Marketing

                                                                    bull Establish Trustful Relationships

                                                                    Networking Essential

                                                                    bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                                    Small Business Certifications

                                                                    Identify - Subcontracting

                                                                    Identify - Subcontracting

                                                                    Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                                    Dynamic Small Business Search

                                                                    23Small Business

                                                                    3

                                                                    5

                                                                    3

                                                                    5

                                                                    Understand - Small Business Set Asides

                                                                    Woman Owned

                                                                    Service-Disabled-Veteran Owned

                                                                    Small Disadvantaged Business

                                                                    HUBZone

                                                                    Over $3500 not over $150000

                                                                    Understand - Small Business Set Asides

                                                                    bull Small Disadvantaged Business (SDB)

                                                                    ndash Disadvantaged Business Enterprise (DBE

                                                                    ndash 8(a) Program

                                                                    bull Woman-Owned Small Business (WOSB)

                                                                    bull Economically Disadvantaged WOSB

                                                                    bull Veteran-Owned Small Business (VOSB)

                                                                    ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                                    bull HUBZone

                                                                    httpswwwsbagovcontent

                                                                    Government Marketing Plan

                                                                    Primary Strategies for Marketing to the Government

                                                                    bull Demand Generation

                                                                    bull Differentiation

                                                                    Government Marketing Plan

                                                                    7 Ways to Market to the Government

                                                                    1 Call potential buyers within federal agencies

                                                                    2 Target government field offices in your area

                                                                    3 Go to contractor matchmaking events

                                                                    4 Look for subcontracting opportunities

                                                                    Government Marketing Plan

                                                                    7 Ways to Market to the Government

                                                                    5 Get help from experts

                                                                    6 Network in the business community

                                                                    7 Optional Use government wide purchasing vehicles

                                                                    Government Marketing Plan

                                                                    1 Call potential buyers

                                                                    bull Do your homework

                                                                    bull Contractingprocurement officer

                                                                    bull End user program manager or technical specialist

                                                                    bull Establish relationship

                                                                    Government Marketing Plan

                                                                    2 Target government field offices in your area

                                                                    bull Local offices will purchase under $25000

                                                                    bull Larger purchases

                                                                    bull Take advantage of your proximity

                                                                    Government Marketing Plan

                                                                    3 Go to matchmaking events put on by agencies and PTACs

                                                                    bull Directly meetings

                                                                    bull Access to end users

                                                                    bull Meet prime contractors

                                                                    bull Network

                                                                    Government Marketing Plan

                                                                    4 Look for subcontracting opportunities

                                                                    bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                    bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                    5 Get help from experts

                                                                    bull PTAC

                                                                    bull EDOs and SBDCs

                                                                    bull GSA

                                                                    Government Marketing Plan

                                                                    6 Network in the Community

                                                                    bull Vendor fairs

                                                                    bull Business matchmaking events

                                                                    7 Use government-wide purchasing vehicles (Optional)

                                                                    bull GSA Multiple Award schedules

                                                                    bull Larger market for your goods and services

                                                                    Government Marketing Plan ndash 11 Tips

                                                                    1 Sources Sought and Request for Information

                                                                    2 SBA profile

                                                                    3 Capability briefing

                                                                    4 Demographic of your market

                                                                    5 Agencyrsquos mission

                                                                    From Experts on Marketing to Agencies (the Customer)

                                                                    Government Marketing Plan ndash 11 Tips

                                                                    7 Agencyrsquos job

                                                                    8 Understand and communicate

                                                                    9 Reach out ndash follow up

                                                                    10 Donrsquot lead with standard information

                                                                    11 Donrsquot offer to do anything and everything

                                                                    From Experts on Marketing to Agencies (the Customer)

                                                                    The EndhellipQuestions

                                                                    Personal Timely Assistance in Contracting

                                                                    with the Government Contracting

                                                                    Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                    LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                    Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                    wwwmontanaptacorg

                                                                    • Introduction to Government Contracting 101
                                                                    • Purpose
                                                                    • Workshop Overview
                                                                    • Introductions to Government Contracting Part 1
                                                                    • What does the government buy
                                                                    • The Big Challenge hellip
                                                                    • Intro to government contracting
                                                                    • Slide 8
                                                                    • Readiness Factors to Consider
                                                                    • Readiness Factors to Consider
                                                                    • Take a Self-Assessment (Selfie)
                                                                    • Slide 12
                                                                    • Get Registered SAMgov
                                                                    • Get Registered D-U-N-S Number
                                                                    • Get Registered D-U-N-S Cont
                                                                    • Get Registered NAICS Codes
                                                                    • Get Registered PSC (Codes)
                                                                    • Get Registered NAICS Search
                                                                    • Get Registered PSC Search
                                                                    • Get Registered Prepare to Create an SBA Profile
                                                                    • Get Registered Past Performance References
                                                                    • Get Registered Completed Basic Steps
                                                                    • Get Registered Create a Logingov Acct
                                                                    • Get Registered Sign into your SAM Acct
                                                                    • Get Registered Create an Individual Acct
                                                                    • Get Registered SAM cont
                                                                    • Get Registered SAM cont
                                                                    • Get Registered SAM cont
                                                                    • Get Registered SBA Profile
                                                                    • Get Registered SAM Notarized Letter
                                                                    • New Look of SAMgov on April 26 2021
                                                                    • New Look of SAMgov Date Filter
                                                                    • New Look of SAMgov Help and Support Page
                                                                    • New Look of SAMgov on April 26 2021
                                                                    • New Look of SAMgov on April 26 2021
                                                                    • Legacy websites one-stop-shop
                                                                    • Slide 37
                                                                    • Research
                                                                    • Identify
                                                                    • Identify
                                                                    • Identify
                                                                    • Identify
                                                                    • Identify
                                                                    • Identify
                                                                    • Identify
                                                                    • Identify - betasamgov
                                                                    • Identify - betasamgov
                                                                    • Identify - betasamgov
                                                                    • Identify
                                                                    • Identify ndash Smaller Opportunities
                                                                    • Identify
                                                                    • Identify - Subcontracting
                                                                    • Identify - Subcontracting
                                                                    • Dynamic Small Business Search
                                                                    • Understand - Small Business Set Asides
                                                                    • Understand - Small Business Set Asides
                                                                    • Government Marketing Plan
                                                                    • Government Marketing Plan
                                                                    • Government Marketing Plan
                                                                    • Government Marketing Plan
                                                                    • Government Marketing Plan
                                                                    • Government Marketing Plan
                                                                    • Government Marketing Plan
                                                                    • Government Marketing Plan
                                                                    • Government Marketing Plan ndash 11 Tips
                                                                    • Government Marketing Plan ndash 11 Tips
                                                                    • The EndhellipQuestions
                                                                    • Slide 68

                                                                      Legacy websites one-stop-shop

                                                                      Your local PTAC advisor can assist you with this

                                                                      This Photo by Unknown Author is licensed under CC BY-NC-ND

                                                                      Introductions to Government Contracting Part 2

                                                                      Research

                                                                      bull Register Research

                                                                      Identify

                                                                      Does Government Contracting Fit into your Marketing Strategy

                                                                      Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                                                                      bull The investment to win government business is integral to their growth plans

                                                                      bull They identified a specific agency whose needs fit their product or service

                                                                      Identify

                                                                      bull httpwwwusaspendinggov

                                                                      bull httpswwwfpdsgov

                                                                      bull httpsbetasamgov

                                                                      bull wwwfedconnectnet

                                                                      Identifywwwusaspendinggov

                                                                      Identifywwwusaspendinggov

                                                                      Identifywwwfpdsgov

                                                                      Identify

                                                                      wwwfpdsgov

                                                                      Identify

                                                                      betasamgov

                                                                      Identify - betasamgov

                                                                      Identify - betasamgov

                                                                      Identify - betasamgov

                                                                      Identify

                                                                      wwwfedconnectnet

                                                                      bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                                                      Identify ndash Smaller Opportunities

                                                                      bull State of Montanahttpsspbmtgov

                                                                      Vendors Resources

                                                                      bull CitiesCountieshttpsgreatfallsmtnetrfps

                                                                      bull Federal Agencieshttpwwwfsusdagovmainhelena

                                                                      (Helena Forest Service)

                                                                      Start Small

                                                                      Identify

                                                                      bull Identify target markets

                                                                      bull Seek smaller opportunities

                                                                      bull Consider subcontracting or finding a small business partner

                                                                      Focus

                                                                      Team Up

                                                                      Federal State and Local

                                                                      bull Good Way to Build Past Performance

                                                                      bull Proactive Marketing

                                                                      bull Establish Trustful Relationships

                                                                      Networking Essential

                                                                      bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                                      Small Business Certifications

                                                                      Identify - Subcontracting

                                                                      Identify - Subcontracting

                                                                      Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                                      Dynamic Small Business Search

                                                                      23Small Business

                                                                      3

                                                                      5

                                                                      3

                                                                      5

                                                                      Understand - Small Business Set Asides

                                                                      Woman Owned

                                                                      Service-Disabled-Veteran Owned

                                                                      Small Disadvantaged Business

                                                                      HUBZone

                                                                      Over $3500 not over $150000

                                                                      Understand - Small Business Set Asides

                                                                      bull Small Disadvantaged Business (SDB)

                                                                      ndash Disadvantaged Business Enterprise (DBE

                                                                      ndash 8(a) Program

                                                                      bull Woman-Owned Small Business (WOSB)

                                                                      bull Economically Disadvantaged WOSB

                                                                      bull Veteran-Owned Small Business (VOSB)

                                                                      ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                                      bull HUBZone

                                                                      httpswwwsbagovcontent

                                                                      Government Marketing Plan

                                                                      Primary Strategies for Marketing to the Government

                                                                      bull Demand Generation

                                                                      bull Differentiation

                                                                      Government Marketing Plan

                                                                      7 Ways to Market to the Government

                                                                      1 Call potential buyers within federal agencies

                                                                      2 Target government field offices in your area

                                                                      3 Go to contractor matchmaking events

                                                                      4 Look for subcontracting opportunities

                                                                      Government Marketing Plan

                                                                      7 Ways to Market to the Government

                                                                      5 Get help from experts

                                                                      6 Network in the business community

                                                                      7 Optional Use government wide purchasing vehicles

                                                                      Government Marketing Plan

                                                                      1 Call potential buyers

                                                                      bull Do your homework

                                                                      bull Contractingprocurement officer

                                                                      bull End user program manager or technical specialist

                                                                      bull Establish relationship

                                                                      Government Marketing Plan

                                                                      2 Target government field offices in your area

                                                                      bull Local offices will purchase under $25000

                                                                      bull Larger purchases

                                                                      bull Take advantage of your proximity

                                                                      Government Marketing Plan

                                                                      3 Go to matchmaking events put on by agencies and PTACs

                                                                      bull Directly meetings

                                                                      bull Access to end users

                                                                      bull Meet prime contractors

                                                                      bull Network

                                                                      Government Marketing Plan

                                                                      4 Look for subcontracting opportunities

                                                                      bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                      bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                      5 Get help from experts

                                                                      bull PTAC

                                                                      bull EDOs and SBDCs

                                                                      bull GSA

                                                                      Government Marketing Plan

                                                                      6 Network in the Community

                                                                      bull Vendor fairs

                                                                      bull Business matchmaking events

                                                                      7 Use government-wide purchasing vehicles (Optional)

                                                                      bull GSA Multiple Award schedules

                                                                      bull Larger market for your goods and services

                                                                      Government Marketing Plan ndash 11 Tips

                                                                      1 Sources Sought and Request for Information

                                                                      2 SBA profile

                                                                      3 Capability briefing

                                                                      4 Demographic of your market

                                                                      5 Agencyrsquos mission

                                                                      From Experts on Marketing to Agencies (the Customer)

                                                                      Government Marketing Plan ndash 11 Tips

                                                                      7 Agencyrsquos job

                                                                      8 Understand and communicate

                                                                      9 Reach out ndash follow up

                                                                      10 Donrsquot lead with standard information

                                                                      11 Donrsquot offer to do anything and everything

                                                                      From Experts on Marketing to Agencies (the Customer)

                                                                      The EndhellipQuestions

                                                                      Personal Timely Assistance in Contracting

                                                                      with the Government Contracting

                                                                      Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                      LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                      Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                      wwwmontanaptacorg

                                                                      • Introduction to Government Contracting 101
                                                                      • Purpose
                                                                      • Workshop Overview
                                                                      • Introductions to Government Contracting Part 1
                                                                      • What does the government buy
                                                                      • The Big Challenge hellip
                                                                      • Intro to government contracting
                                                                      • Slide 8
                                                                      • Readiness Factors to Consider
                                                                      • Readiness Factors to Consider
                                                                      • Take a Self-Assessment (Selfie)
                                                                      • Slide 12
                                                                      • Get Registered SAMgov
                                                                      • Get Registered D-U-N-S Number
                                                                      • Get Registered D-U-N-S Cont
                                                                      • Get Registered NAICS Codes
                                                                      • Get Registered PSC (Codes)
                                                                      • Get Registered NAICS Search
                                                                      • Get Registered PSC Search
                                                                      • Get Registered Prepare to Create an SBA Profile
                                                                      • Get Registered Past Performance References
                                                                      • Get Registered Completed Basic Steps
                                                                      • Get Registered Create a Logingov Acct
                                                                      • Get Registered Sign into your SAM Acct
                                                                      • Get Registered Create an Individual Acct
                                                                      • Get Registered SAM cont
                                                                      • Get Registered SAM cont
                                                                      • Get Registered SAM cont
                                                                      • Get Registered SBA Profile
                                                                      • Get Registered SAM Notarized Letter
                                                                      • New Look of SAMgov on April 26 2021
                                                                      • New Look of SAMgov Date Filter
                                                                      • New Look of SAMgov Help and Support Page
                                                                      • New Look of SAMgov on April 26 2021
                                                                      • New Look of SAMgov on April 26 2021
                                                                      • Legacy websites one-stop-shop
                                                                      • Slide 37
                                                                      • Research
                                                                      • Identify
                                                                      • Identify
                                                                      • Identify
                                                                      • Identify
                                                                      • Identify
                                                                      • Identify
                                                                      • Identify
                                                                      • Identify - betasamgov
                                                                      • Identify - betasamgov
                                                                      • Identify - betasamgov
                                                                      • Identify
                                                                      • Identify ndash Smaller Opportunities
                                                                      • Identify
                                                                      • Identify - Subcontracting
                                                                      • Identify - Subcontracting
                                                                      • Dynamic Small Business Search
                                                                      • Understand - Small Business Set Asides
                                                                      • Understand - Small Business Set Asides
                                                                      • Government Marketing Plan
                                                                      • Government Marketing Plan
                                                                      • Government Marketing Plan
                                                                      • Government Marketing Plan
                                                                      • Government Marketing Plan
                                                                      • Government Marketing Plan
                                                                      • Government Marketing Plan
                                                                      • Government Marketing Plan
                                                                      • Government Marketing Plan ndash 11 Tips
                                                                      • Government Marketing Plan ndash 11 Tips
                                                                      • The EndhellipQuestions
                                                                      • Slide 68

                                                                        This Photo by Unknown Author is licensed under CC BY-NC-ND

                                                                        Introductions to Government Contracting Part 2

                                                                        Research

                                                                        bull Register Research

                                                                        Identify

                                                                        Does Government Contracting Fit into your Marketing Strategy

                                                                        Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                                                                        bull The investment to win government business is integral to their growth plans

                                                                        bull They identified a specific agency whose needs fit their product or service

                                                                        Identify

                                                                        bull httpwwwusaspendinggov

                                                                        bull httpswwwfpdsgov

                                                                        bull httpsbetasamgov

                                                                        bull wwwfedconnectnet

                                                                        Identifywwwusaspendinggov

                                                                        Identifywwwusaspendinggov

                                                                        Identifywwwfpdsgov

                                                                        Identify

                                                                        wwwfpdsgov

                                                                        Identify

                                                                        betasamgov

                                                                        Identify - betasamgov

                                                                        Identify - betasamgov

                                                                        Identify - betasamgov

                                                                        Identify

                                                                        wwwfedconnectnet

                                                                        bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                                                        Identify ndash Smaller Opportunities

                                                                        bull State of Montanahttpsspbmtgov

                                                                        Vendors Resources

                                                                        bull CitiesCountieshttpsgreatfallsmtnetrfps

                                                                        bull Federal Agencieshttpwwwfsusdagovmainhelena

                                                                        (Helena Forest Service)

                                                                        Start Small

                                                                        Identify

                                                                        bull Identify target markets

                                                                        bull Seek smaller opportunities

                                                                        bull Consider subcontracting or finding a small business partner

                                                                        Focus

                                                                        Team Up

                                                                        Federal State and Local

                                                                        bull Good Way to Build Past Performance

                                                                        bull Proactive Marketing

                                                                        bull Establish Trustful Relationships

                                                                        Networking Essential

                                                                        bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                                        Small Business Certifications

                                                                        Identify - Subcontracting

                                                                        Identify - Subcontracting

                                                                        Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                                        Dynamic Small Business Search

                                                                        23Small Business

                                                                        3

                                                                        5

                                                                        3

                                                                        5

                                                                        Understand - Small Business Set Asides

                                                                        Woman Owned

                                                                        Service-Disabled-Veteran Owned

                                                                        Small Disadvantaged Business

                                                                        HUBZone

                                                                        Over $3500 not over $150000

                                                                        Understand - Small Business Set Asides

                                                                        bull Small Disadvantaged Business (SDB)

                                                                        ndash Disadvantaged Business Enterprise (DBE

                                                                        ndash 8(a) Program

                                                                        bull Woman-Owned Small Business (WOSB)

                                                                        bull Economically Disadvantaged WOSB

                                                                        bull Veteran-Owned Small Business (VOSB)

                                                                        ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                                        bull HUBZone

                                                                        httpswwwsbagovcontent

                                                                        Government Marketing Plan

                                                                        Primary Strategies for Marketing to the Government

                                                                        bull Demand Generation

                                                                        bull Differentiation

                                                                        Government Marketing Plan

                                                                        7 Ways to Market to the Government

                                                                        1 Call potential buyers within federal agencies

                                                                        2 Target government field offices in your area

                                                                        3 Go to contractor matchmaking events

                                                                        4 Look for subcontracting opportunities

                                                                        Government Marketing Plan

                                                                        7 Ways to Market to the Government

                                                                        5 Get help from experts

                                                                        6 Network in the business community

                                                                        7 Optional Use government wide purchasing vehicles

                                                                        Government Marketing Plan

                                                                        1 Call potential buyers

                                                                        bull Do your homework

                                                                        bull Contractingprocurement officer

                                                                        bull End user program manager or technical specialist

                                                                        bull Establish relationship

                                                                        Government Marketing Plan

                                                                        2 Target government field offices in your area

                                                                        bull Local offices will purchase under $25000

                                                                        bull Larger purchases

                                                                        bull Take advantage of your proximity

                                                                        Government Marketing Plan

                                                                        3 Go to matchmaking events put on by agencies and PTACs

                                                                        bull Directly meetings

                                                                        bull Access to end users

                                                                        bull Meet prime contractors

                                                                        bull Network

                                                                        Government Marketing Plan

                                                                        4 Look for subcontracting opportunities

                                                                        bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                        bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                        5 Get help from experts

                                                                        bull PTAC

                                                                        bull EDOs and SBDCs

                                                                        bull GSA

                                                                        Government Marketing Plan

                                                                        6 Network in the Community

                                                                        bull Vendor fairs

                                                                        bull Business matchmaking events

                                                                        7 Use government-wide purchasing vehicles (Optional)

                                                                        bull GSA Multiple Award schedules

                                                                        bull Larger market for your goods and services

                                                                        Government Marketing Plan ndash 11 Tips

                                                                        1 Sources Sought and Request for Information

                                                                        2 SBA profile

                                                                        3 Capability briefing

                                                                        4 Demographic of your market

                                                                        5 Agencyrsquos mission

                                                                        From Experts on Marketing to Agencies (the Customer)

                                                                        Government Marketing Plan ndash 11 Tips

                                                                        7 Agencyrsquos job

                                                                        8 Understand and communicate

                                                                        9 Reach out ndash follow up

                                                                        10 Donrsquot lead with standard information

                                                                        11 Donrsquot offer to do anything and everything

                                                                        From Experts on Marketing to Agencies (the Customer)

                                                                        The EndhellipQuestions

                                                                        Personal Timely Assistance in Contracting

                                                                        with the Government Contracting

                                                                        Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                        LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                        Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                        wwwmontanaptacorg

                                                                        • Introduction to Government Contracting 101
                                                                        • Purpose
                                                                        • Workshop Overview
                                                                        • Introductions to Government Contracting Part 1
                                                                        • What does the government buy
                                                                        • The Big Challenge hellip
                                                                        • Intro to government contracting
                                                                        • Slide 8
                                                                        • Readiness Factors to Consider
                                                                        • Readiness Factors to Consider
                                                                        • Take a Self-Assessment (Selfie)
                                                                        • Slide 12
                                                                        • Get Registered SAMgov
                                                                        • Get Registered D-U-N-S Number
                                                                        • Get Registered D-U-N-S Cont
                                                                        • Get Registered NAICS Codes
                                                                        • Get Registered PSC (Codes)
                                                                        • Get Registered NAICS Search
                                                                        • Get Registered PSC Search
                                                                        • Get Registered Prepare to Create an SBA Profile
                                                                        • Get Registered Past Performance References
                                                                        • Get Registered Completed Basic Steps
                                                                        • Get Registered Create a Logingov Acct
                                                                        • Get Registered Sign into your SAM Acct
                                                                        • Get Registered Create an Individual Acct
                                                                        • Get Registered SAM cont
                                                                        • Get Registered SAM cont
                                                                        • Get Registered SAM cont
                                                                        • Get Registered SBA Profile
                                                                        • Get Registered SAM Notarized Letter
                                                                        • New Look of SAMgov on April 26 2021
                                                                        • New Look of SAMgov Date Filter
                                                                        • New Look of SAMgov Help and Support Page
                                                                        • New Look of SAMgov on April 26 2021
                                                                        • New Look of SAMgov on April 26 2021
                                                                        • Legacy websites one-stop-shop
                                                                        • Slide 37
                                                                        • Research
                                                                        • Identify
                                                                        • Identify
                                                                        • Identify
                                                                        • Identify
                                                                        • Identify
                                                                        • Identify
                                                                        • Identify
                                                                        • Identify - betasamgov
                                                                        • Identify - betasamgov
                                                                        • Identify - betasamgov
                                                                        • Identify
                                                                        • Identify ndash Smaller Opportunities
                                                                        • Identify
                                                                        • Identify - Subcontracting
                                                                        • Identify - Subcontracting
                                                                        • Dynamic Small Business Search
                                                                        • Understand - Small Business Set Asides
                                                                        • Understand - Small Business Set Asides
                                                                        • Government Marketing Plan
                                                                        • Government Marketing Plan
                                                                        • Government Marketing Plan
                                                                        • Government Marketing Plan
                                                                        • Government Marketing Plan
                                                                        • Government Marketing Plan
                                                                        • Government Marketing Plan
                                                                        • Government Marketing Plan
                                                                        • Government Marketing Plan ndash 11 Tips
                                                                        • Government Marketing Plan ndash 11 Tips
                                                                        • The EndhellipQuestions
                                                                        • Slide 68

                                                                          Introductions to Government Contracting Part 2

                                                                          Research

                                                                          bull Register Research

                                                                          Identify

                                                                          Does Government Contracting Fit into your Marketing Strategy

                                                                          Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                                                                          bull The investment to win government business is integral to their growth plans

                                                                          bull They identified a specific agency whose needs fit their product or service

                                                                          Identify

                                                                          bull httpwwwusaspendinggov

                                                                          bull httpswwwfpdsgov

                                                                          bull httpsbetasamgov

                                                                          bull wwwfedconnectnet

                                                                          Identifywwwusaspendinggov

                                                                          Identifywwwusaspendinggov

                                                                          Identifywwwfpdsgov

                                                                          Identify

                                                                          wwwfpdsgov

                                                                          Identify

                                                                          betasamgov

                                                                          Identify - betasamgov

                                                                          Identify - betasamgov

                                                                          Identify - betasamgov

                                                                          Identify

                                                                          wwwfedconnectnet

                                                                          bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                                                          Identify ndash Smaller Opportunities

                                                                          bull State of Montanahttpsspbmtgov

                                                                          Vendors Resources

                                                                          bull CitiesCountieshttpsgreatfallsmtnetrfps

                                                                          bull Federal Agencieshttpwwwfsusdagovmainhelena

                                                                          (Helena Forest Service)

                                                                          Start Small

                                                                          Identify

                                                                          bull Identify target markets

                                                                          bull Seek smaller opportunities

                                                                          bull Consider subcontracting or finding a small business partner

                                                                          Focus

                                                                          Team Up

                                                                          Federal State and Local

                                                                          bull Good Way to Build Past Performance

                                                                          bull Proactive Marketing

                                                                          bull Establish Trustful Relationships

                                                                          Networking Essential

                                                                          bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                                          Small Business Certifications

                                                                          Identify - Subcontracting

                                                                          Identify - Subcontracting

                                                                          Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                                          Dynamic Small Business Search

                                                                          23Small Business

                                                                          3

                                                                          5

                                                                          3

                                                                          5

                                                                          Understand - Small Business Set Asides

                                                                          Woman Owned

                                                                          Service-Disabled-Veteran Owned

                                                                          Small Disadvantaged Business

                                                                          HUBZone

                                                                          Over $3500 not over $150000

                                                                          Understand - Small Business Set Asides

                                                                          bull Small Disadvantaged Business (SDB)

                                                                          ndash Disadvantaged Business Enterprise (DBE

                                                                          ndash 8(a) Program

                                                                          bull Woman-Owned Small Business (WOSB)

                                                                          bull Economically Disadvantaged WOSB

                                                                          bull Veteran-Owned Small Business (VOSB)

                                                                          ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                                          bull HUBZone

                                                                          httpswwwsbagovcontent

                                                                          Government Marketing Plan

                                                                          Primary Strategies for Marketing to the Government

                                                                          bull Demand Generation

                                                                          bull Differentiation

                                                                          Government Marketing Plan

                                                                          7 Ways to Market to the Government

                                                                          1 Call potential buyers within federal agencies

                                                                          2 Target government field offices in your area

                                                                          3 Go to contractor matchmaking events

                                                                          4 Look for subcontracting opportunities

                                                                          Government Marketing Plan

                                                                          7 Ways to Market to the Government

                                                                          5 Get help from experts

                                                                          6 Network in the business community

                                                                          7 Optional Use government wide purchasing vehicles

                                                                          Government Marketing Plan

                                                                          1 Call potential buyers

                                                                          bull Do your homework

                                                                          bull Contractingprocurement officer

                                                                          bull End user program manager or technical specialist

                                                                          bull Establish relationship

                                                                          Government Marketing Plan

                                                                          2 Target government field offices in your area

                                                                          bull Local offices will purchase under $25000

                                                                          bull Larger purchases

                                                                          bull Take advantage of your proximity

                                                                          Government Marketing Plan

                                                                          3 Go to matchmaking events put on by agencies and PTACs

                                                                          bull Directly meetings

                                                                          bull Access to end users

                                                                          bull Meet prime contractors

                                                                          bull Network

                                                                          Government Marketing Plan

                                                                          4 Look for subcontracting opportunities

                                                                          bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                          bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                          5 Get help from experts

                                                                          bull PTAC

                                                                          bull EDOs and SBDCs

                                                                          bull GSA

                                                                          Government Marketing Plan

                                                                          6 Network in the Community

                                                                          bull Vendor fairs

                                                                          bull Business matchmaking events

                                                                          7 Use government-wide purchasing vehicles (Optional)

                                                                          bull GSA Multiple Award schedules

                                                                          bull Larger market for your goods and services

                                                                          Government Marketing Plan ndash 11 Tips

                                                                          1 Sources Sought and Request for Information

                                                                          2 SBA profile

                                                                          3 Capability briefing

                                                                          4 Demographic of your market

                                                                          5 Agencyrsquos mission

                                                                          From Experts on Marketing to Agencies (the Customer)

                                                                          Government Marketing Plan ndash 11 Tips

                                                                          7 Agencyrsquos job

                                                                          8 Understand and communicate

                                                                          9 Reach out ndash follow up

                                                                          10 Donrsquot lead with standard information

                                                                          11 Donrsquot offer to do anything and everything

                                                                          From Experts on Marketing to Agencies (the Customer)

                                                                          The EndhellipQuestions

                                                                          Personal Timely Assistance in Contracting

                                                                          with the Government Contracting

                                                                          Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                          LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                          Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                          wwwmontanaptacorg

                                                                          • Introduction to Government Contracting 101
                                                                          • Purpose
                                                                          • Workshop Overview
                                                                          • Introductions to Government Contracting Part 1
                                                                          • What does the government buy
                                                                          • The Big Challenge hellip
                                                                          • Intro to government contracting
                                                                          • Slide 8
                                                                          • Readiness Factors to Consider
                                                                          • Readiness Factors to Consider
                                                                          • Take a Self-Assessment (Selfie)
                                                                          • Slide 12
                                                                          • Get Registered SAMgov
                                                                          • Get Registered D-U-N-S Number
                                                                          • Get Registered D-U-N-S Cont
                                                                          • Get Registered NAICS Codes
                                                                          • Get Registered PSC (Codes)
                                                                          • Get Registered NAICS Search
                                                                          • Get Registered PSC Search
                                                                          • Get Registered Prepare to Create an SBA Profile
                                                                          • Get Registered Past Performance References
                                                                          • Get Registered Completed Basic Steps
                                                                          • Get Registered Create a Logingov Acct
                                                                          • Get Registered Sign into your SAM Acct
                                                                          • Get Registered Create an Individual Acct
                                                                          • Get Registered SAM cont
                                                                          • Get Registered SAM cont
                                                                          • Get Registered SAM cont
                                                                          • Get Registered SBA Profile
                                                                          • Get Registered SAM Notarized Letter
                                                                          • New Look of SAMgov on April 26 2021
                                                                          • New Look of SAMgov Date Filter
                                                                          • New Look of SAMgov Help and Support Page
                                                                          • New Look of SAMgov on April 26 2021
                                                                          • New Look of SAMgov on April 26 2021
                                                                          • Legacy websites one-stop-shop
                                                                          • Slide 37
                                                                          • Research
                                                                          • Identify
                                                                          • Identify
                                                                          • Identify
                                                                          • Identify
                                                                          • Identify
                                                                          • Identify
                                                                          • Identify
                                                                          • Identify - betasamgov
                                                                          • Identify - betasamgov
                                                                          • Identify - betasamgov
                                                                          • Identify
                                                                          • Identify ndash Smaller Opportunities
                                                                          • Identify
                                                                          • Identify - Subcontracting
                                                                          • Identify - Subcontracting
                                                                          • Dynamic Small Business Search
                                                                          • Understand - Small Business Set Asides
                                                                          • Understand - Small Business Set Asides
                                                                          • Government Marketing Plan
                                                                          • Government Marketing Plan
                                                                          • Government Marketing Plan
                                                                          • Government Marketing Plan
                                                                          • Government Marketing Plan
                                                                          • Government Marketing Plan
                                                                          • Government Marketing Plan
                                                                          • Government Marketing Plan
                                                                          • Government Marketing Plan ndash 11 Tips
                                                                          • Government Marketing Plan ndash 11 Tips
                                                                          • The EndhellipQuestions
                                                                          • Slide 68

                                                                            Identify

                                                                            Does Government Contracting Fit into your Marketing Strategy

                                                                            Note 70 of business owners who win government business cite one of two top reasons for pursuing government customers

                                                                            bull The investment to win government business is integral to their growth plans

                                                                            bull They identified a specific agency whose needs fit their product or service

                                                                            Identify

                                                                            bull httpwwwusaspendinggov

                                                                            bull httpswwwfpdsgov

                                                                            bull httpsbetasamgov

                                                                            bull wwwfedconnectnet

                                                                            Identifywwwusaspendinggov

                                                                            Identifywwwusaspendinggov

                                                                            Identifywwwfpdsgov

                                                                            Identify

                                                                            wwwfpdsgov

                                                                            Identify

                                                                            betasamgov

                                                                            Identify - betasamgov

                                                                            Identify - betasamgov

                                                                            Identify - betasamgov

                                                                            Identify

                                                                            wwwfedconnectnet

                                                                            bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                                                            Identify ndash Smaller Opportunities

                                                                            bull State of Montanahttpsspbmtgov

                                                                            Vendors Resources

                                                                            bull CitiesCountieshttpsgreatfallsmtnetrfps

                                                                            bull Federal Agencieshttpwwwfsusdagovmainhelena

                                                                            (Helena Forest Service)

                                                                            Start Small

                                                                            Identify

                                                                            bull Identify target markets

                                                                            bull Seek smaller opportunities

                                                                            bull Consider subcontracting or finding a small business partner

                                                                            Focus

                                                                            Team Up

                                                                            Federal State and Local

                                                                            bull Good Way to Build Past Performance

                                                                            bull Proactive Marketing

                                                                            bull Establish Trustful Relationships

                                                                            Networking Essential

                                                                            bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                                            Small Business Certifications

                                                                            Identify - Subcontracting

                                                                            Identify - Subcontracting

                                                                            Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                                            Dynamic Small Business Search

                                                                            23Small Business

                                                                            3

                                                                            5

                                                                            3

                                                                            5

                                                                            Understand - Small Business Set Asides

                                                                            Woman Owned

                                                                            Service-Disabled-Veteran Owned

                                                                            Small Disadvantaged Business

                                                                            HUBZone

                                                                            Over $3500 not over $150000

                                                                            Understand - Small Business Set Asides

                                                                            bull Small Disadvantaged Business (SDB)

                                                                            ndash Disadvantaged Business Enterprise (DBE

                                                                            ndash 8(a) Program

                                                                            bull Woman-Owned Small Business (WOSB)

                                                                            bull Economically Disadvantaged WOSB

                                                                            bull Veteran-Owned Small Business (VOSB)

                                                                            ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                                            bull HUBZone

                                                                            httpswwwsbagovcontent

                                                                            Government Marketing Plan

                                                                            Primary Strategies for Marketing to the Government

                                                                            bull Demand Generation

                                                                            bull Differentiation

                                                                            Government Marketing Plan

                                                                            7 Ways to Market to the Government

                                                                            1 Call potential buyers within federal agencies

                                                                            2 Target government field offices in your area

                                                                            3 Go to contractor matchmaking events

                                                                            4 Look for subcontracting opportunities

                                                                            Government Marketing Plan

                                                                            7 Ways to Market to the Government

                                                                            5 Get help from experts

                                                                            6 Network in the business community

                                                                            7 Optional Use government wide purchasing vehicles

                                                                            Government Marketing Plan

                                                                            1 Call potential buyers

                                                                            bull Do your homework

                                                                            bull Contractingprocurement officer

                                                                            bull End user program manager or technical specialist

                                                                            bull Establish relationship

                                                                            Government Marketing Plan

                                                                            2 Target government field offices in your area

                                                                            bull Local offices will purchase under $25000

                                                                            bull Larger purchases

                                                                            bull Take advantage of your proximity

                                                                            Government Marketing Plan

                                                                            3 Go to matchmaking events put on by agencies and PTACs

                                                                            bull Directly meetings

                                                                            bull Access to end users

                                                                            bull Meet prime contractors

                                                                            bull Network

                                                                            Government Marketing Plan

                                                                            4 Look for subcontracting opportunities

                                                                            bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                            bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                            5 Get help from experts

                                                                            bull PTAC

                                                                            bull EDOs and SBDCs

                                                                            bull GSA

                                                                            Government Marketing Plan

                                                                            6 Network in the Community

                                                                            bull Vendor fairs

                                                                            bull Business matchmaking events

                                                                            7 Use government-wide purchasing vehicles (Optional)

                                                                            bull GSA Multiple Award schedules

                                                                            bull Larger market for your goods and services

                                                                            Government Marketing Plan ndash 11 Tips

                                                                            1 Sources Sought and Request for Information

                                                                            2 SBA profile

                                                                            3 Capability briefing

                                                                            4 Demographic of your market

                                                                            5 Agencyrsquos mission

                                                                            From Experts on Marketing to Agencies (the Customer)

                                                                            Government Marketing Plan ndash 11 Tips

                                                                            7 Agencyrsquos job

                                                                            8 Understand and communicate

                                                                            9 Reach out ndash follow up

                                                                            10 Donrsquot lead with standard information

                                                                            11 Donrsquot offer to do anything and everything

                                                                            From Experts on Marketing to Agencies (the Customer)

                                                                            The EndhellipQuestions

                                                                            Personal Timely Assistance in Contracting

                                                                            with the Government Contracting

                                                                            Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                            LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                            Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                            wwwmontanaptacorg

                                                                            • Introduction to Government Contracting 101
                                                                            • Purpose
                                                                            • Workshop Overview
                                                                            • Introductions to Government Contracting Part 1
                                                                            • What does the government buy
                                                                            • The Big Challenge hellip
                                                                            • Intro to government contracting
                                                                            • Slide 8
                                                                            • Readiness Factors to Consider
                                                                            • Readiness Factors to Consider
                                                                            • Take a Self-Assessment (Selfie)
                                                                            • Slide 12
                                                                            • Get Registered SAMgov
                                                                            • Get Registered D-U-N-S Number
                                                                            • Get Registered D-U-N-S Cont
                                                                            • Get Registered NAICS Codes
                                                                            • Get Registered PSC (Codes)
                                                                            • Get Registered NAICS Search
                                                                            • Get Registered PSC Search
                                                                            • Get Registered Prepare to Create an SBA Profile
                                                                            • Get Registered Past Performance References
                                                                            • Get Registered Completed Basic Steps
                                                                            • Get Registered Create a Logingov Acct
                                                                            • Get Registered Sign into your SAM Acct
                                                                            • Get Registered Create an Individual Acct
                                                                            • Get Registered SAM cont
                                                                            • Get Registered SAM cont
                                                                            • Get Registered SAM cont
                                                                            • Get Registered SBA Profile
                                                                            • Get Registered SAM Notarized Letter
                                                                            • New Look of SAMgov on April 26 2021
                                                                            • New Look of SAMgov Date Filter
                                                                            • New Look of SAMgov Help and Support Page
                                                                            • New Look of SAMgov on April 26 2021
                                                                            • New Look of SAMgov on April 26 2021
                                                                            • Legacy websites one-stop-shop
                                                                            • Slide 37
                                                                            • Research
                                                                            • Identify
                                                                            • Identify
                                                                            • Identify
                                                                            • Identify
                                                                            • Identify
                                                                            • Identify
                                                                            • Identify
                                                                            • Identify - betasamgov
                                                                            • Identify - betasamgov
                                                                            • Identify - betasamgov
                                                                            • Identify
                                                                            • Identify ndash Smaller Opportunities
                                                                            • Identify
                                                                            • Identify - Subcontracting
                                                                            • Identify - Subcontracting
                                                                            • Dynamic Small Business Search
                                                                            • Understand - Small Business Set Asides
                                                                            • Understand - Small Business Set Asides
                                                                            • Government Marketing Plan
                                                                            • Government Marketing Plan
                                                                            • Government Marketing Plan
                                                                            • Government Marketing Plan
                                                                            • Government Marketing Plan
                                                                            • Government Marketing Plan
                                                                            • Government Marketing Plan
                                                                            • Government Marketing Plan
                                                                            • Government Marketing Plan ndash 11 Tips
                                                                            • Government Marketing Plan ndash 11 Tips
                                                                            • The EndhellipQuestions
                                                                            • Slide 68

                                                                              Identify

                                                                              bull httpwwwusaspendinggov

                                                                              bull httpswwwfpdsgov

                                                                              bull httpsbetasamgov

                                                                              bull wwwfedconnectnet

                                                                              Identifywwwusaspendinggov

                                                                              Identifywwwusaspendinggov

                                                                              Identifywwwfpdsgov

                                                                              Identify

                                                                              wwwfpdsgov

                                                                              Identify

                                                                              betasamgov

                                                                              Identify - betasamgov

                                                                              Identify - betasamgov

                                                                              Identify - betasamgov

                                                                              Identify

                                                                              wwwfedconnectnet

                                                                              bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                                                              Identify ndash Smaller Opportunities

                                                                              bull State of Montanahttpsspbmtgov

                                                                              Vendors Resources

                                                                              bull CitiesCountieshttpsgreatfallsmtnetrfps

                                                                              bull Federal Agencieshttpwwwfsusdagovmainhelena

                                                                              (Helena Forest Service)

                                                                              Start Small

                                                                              Identify

                                                                              bull Identify target markets

                                                                              bull Seek smaller opportunities

                                                                              bull Consider subcontracting or finding a small business partner

                                                                              Focus

                                                                              Team Up

                                                                              Federal State and Local

                                                                              bull Good Way to Build Past Performance

                                                                              bull Proactive Marketing

                                                                              bull Establish Trustful Relationships

                                                                              Networking Essential

                                                                              bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                                              Small Business Certifications

                                                                              Identify - Subcontracting

                                                                              Identify - Subcontracting

                                                                              Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                                              Dynamic Small Business Search

                                                                              23Small Business

                                                                              3

                                                                              5

                                                                              3

                                                                              5

                                                                              Understand - Small Business Set Asides

                                                                              Woman Owned

                                                                              Service-Disabled-Veteran Owned

                                                                              Small Disadvantaged Business

                                                                              HUBZone

                                                                              Over $3500 not over $150000

                                                                              Understand - Small Business Set Asides

                                                                              bull Small Disadvantaged Business (SDB)

                                                                              ndash Disadvantaged Business Enterprise (DBE

                                                                              ndash 8(a) Program

                                                                              bull Woman-Owned Small Business (WOSB)

                                                                              bull Economically Disadvantaged WOSB

                                                                              bull Veteran-Owned Small Business (VOSB)

                                                                              ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                                              bull HUBZone

                                                                              httpswwwsbagovcontent

                                                                              Government Marketing Plan

                                                                              Primary Strategies for Marketing to the Government

                                                                              bull Demand Generation

                                                                              bull Differentiation

                                                                              Government Marketing Plan

                                                                              7 Ways to Market to the Government

                                                                              1 Call potential buyers within federal agencies

                                                                              2 Target government field offices in your area

                                                                              3 Go to contractor matchmaking events

                                                                              4 Look for subcontracting opportunities

                                                                              Government Marketing Plan

                                                                              7 Ways to Market to the Government

                                                                              5 Get help from experts

                                                                              6 Network in the business community

                                                                              7 Optional Use government wide purchasing vehicles

                                                                              Government Marketing Plan

                                                                              1 Call potential buyers

                                                                              bull Do your homework

                                                                              bull Contractingprocurement officer

                                                                              bull End user program manager or technical specialist

                                                                              bull Establish relationship

                                                                              Government Marketing Plan

                                                                              2 Target government field offices in your area

                                                                              bull Local offices will purchase under $25000

                                                                              bull Larger purchases

                                                                              bull Take advantage of your proximity

                                                                              Government Marketing Plan

                                                                              3 Go to matchmaking events put on by agencies and PTACs

                                                                              bull Directly meetings

                                                                              bull Access to end users

                                                                              bull Meet prime contractors

                                                                              bull Network

                                                                              Government Marketing Plan

                                                                              4 Look for subcontracting opportunities

                                                                              bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                              bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                              5 Get help from experts

                                                                              bull PTAC

                                                                              bull EDOs and SBDCs

                                                                              bull GSA

                                                                              Government Marketing Plan

                                                                              6 Network in the Community

                                                                              bull Vendor fairs

                                                                              bull Business matchmaking events

                                                                              7 Use government-wide purchasing vehicles (Optional)

                                                                              bull GSA Multiple Award schedules

                                                                              bull Larger market for your goods and services

                                                                              Government Marketing Plan ndash 11 Tips

                                                                              1 Sources Sought and Request for Information

                                                                              2 SBA profile

                                                                              3 Capability briefing

                                                                              4 Demographic of your market

                                                                              5 Agencyrsquos mission

                                                                              From Experts on Marketing to Agencies (the Customer)

                                                                              Government Marketing Plan ndash 11 Tips

                                                                              7 Agencyrsquos job

                                                                              8 Understand and communicate

                                                                              9 Reach out ndash follow up

                                                                              10 Donrsquot lead with standard information

                                                                              11 Donrsquot offer to do anything and everything

                                                                              From Experts on Marketing to Agencies (the Customer)

                                                                              The EndhellipQuestions

                                                                              Personal Timely Assistance in Contracting

                                                                              with the Government Contracting

                                                                              Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                              LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                              Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                              wwwmontanaptacorg

                                                                              • Introduction to Government Contracting 101
                                                                              • Purpose
                                                                              • Workshop Overview
                                                                              • Introductions to Government Contracting Part 1
                                                                              • What does the government buy
                                                                              • The Big Challenge hellip
                                                                              • Intro to government contracting
                                                                              • Slide 8
                                                                              • Readiness Factors to Consider
                                                                              • Readiness Factors to Consider
                                                                              • Take a Self-Assessment (Selfie)
                                                                              • Slide 12
                                                                              • Get Registered SAMgov
                                                                              • Get Registered D-U-N-S Number
                                                                              • Get Registered D-U-N-S Cont
                                                                              • Get Registered NAICS Codes
                                                                              • Get Registered PSC (Codes)
                                                                              • Get Registered NAICS Search
                                                                              • Get Registered PSC Search
                                                                              • Get Registered Prepare to Create an SBA Profile
                                                                              • Get Registered Past Performance References
                                                                              • Get Registered Completed Basic Steps
                                                                              • Get Registered Create a Logingov Acct
                                                                              • Get Registered Sign into your SAM Acct
                                                                              • Get Registered Create an Individual Acct
                                                                              • Get Registered SAM cont
                                                                              • Get Registered SAM cont
                                                                              • Get Registered SAM cont
                                                                              • Get Registered SBA Profile
                                                                              • Get Registered SAM Notarized Letter
                                                                              • New Look of SAMgov on April 26 2021
                                                                              • New Look of SAMgov Date Filter
                                                                              • New Look of SAMgov Help and Support Page
                                                                              • New Look of SAMgov on April 26 2021
                                                                              • New Look of SAMgov on April 26 2021
                                                                              • Legacy websites one-stop-shop
                                                                              • Slide 37
                                                                              • Research
                                                                              • Identify
                                                                              • Identify
                                                                              • Identify
                                                                              • Identify
                                                                              • Identify
                                                                              • Identify
                                                                              • Identify
                                                                              • Identify - betasamgov
                                                                              • Identify - betasamgov
                                                                              • Identify - betasamgov
                                                                              • Identify
                                                                              • Identify ndash Smaller Opportunities
                                                                              • Identify
                                                                              • Identify - Subcontracting
                                                                              • Identify - Subcontracting
                                                                              • Dynamic Small Business Search
                                                                              • Understand - Small Business Set Asides
                                                                              • Understand - Small Business Set Asides
                                                                              • Government Marketing Plan
                                                                              • Government Marketing Plan
                                                                              • Government Marketing Plan
                                                                              • Government Marketing Plan
                                                                              • Government Marketing Plan
                                                                              • Government Marketing Plan
                                                                              • Government Marketing Plan
                                                                              • Government Marketing Plan
                                                                              • Government Marketing Plan ndash 11 Tips
                                                                              • Government Marketing Plan ndash 11 Tips
                                                                              • The EndhellipQuestions
                                                                              • Slide 68

                                                                                Identifywwwusaspendinggov

                                                                                Identifywwwusaspendinggov

                                                                                Identifywwwfpdsgov

                                                                                Identify

                                                                                wwwfpdsgov

                                                                                Identify

                                                                                betasamgov

                                                                                Identify - betasamgov

                                                                                Identify - betasamgov

                                                                                Identify - betasamgov

                                                                                Identify

                                                                                wwwfedconnectnet

                                                                                bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                                                                Identify ndash Smaller Opportunities

                                                                                bull State of Montanahttpsspbmtgov

                                                                                Vendors Resources

                                                                                bull CitiesCountieshttpsgreatfallsmtnetrfps

                                                                                bull Federal Agencieshttpwwwfsusdagovmainhelena

                                                                                (Helena Forest Service)

                                                                                Start Small

                                                                                Identify

                                                                                bull Identify target markets

                                                                                bull Seek smaller opportunities

                                                                                bull Consider subcontracting or finding a small business partner

                                                                                Focus

                                                                                Team Up

                                                                                Federal State and Local

                                                                                bull Good Way to Build Past Performance

                                                                                bull Proactive Marketing

                                                                                bull Establish Trustful Relationships

                                                                                Networking Essential

                                                                                bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                                                Small Business Certifications

                                                                                Identify - Subcontracting

                                                                                Identify - Subcontracting

                                                                                Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                                                Dynamic Small Business Search

                                                                                23Small Business

                                                                                3

                                                                                5

                                                                                3

                                                                                5

                                                                                Understand - Small Business Set Asides

                                                                                Woman Owned

                                                                                Service-Disabled-Veteran Owned

                                                                                Small Disadvantaged Business

                                                                                HUBZone

                                                                                Over $3500 not over $150000

                                                                                Understand - Small Business Set Asides

                                                                                bull Small Disadvantaged Business (SDB)

                                                                                ndash Disadvantaged Business Enterprise (DBE

                                                                                ndash 8(a) Program

                                                                                bull Woman-Owned Small Business (WOSB)

                                                                                bull Economically Disadvantaged WOSB

                                                                                bull Veteran-Owned Small Business (VOSB)

                                                                                ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                                                bull HUBZone

                                                                                httpswwwsbagovcontent

                                                                                Government Marketing Plan

                                                                                Primary Strategies for Marketing to the Government

                                                                                bull Demand Generation

                                                                                bull Differentiation

                                                                                Government Marketing Plan

                                                                                7 Ways to Market to the Government

                                                                                1 Call potential buyers within federal agencies

                                                                                2 Target government field offices in your area

                                                                                3 Go to contractor matchmaking events

                                                                                4 Look for subcontracting opportunities

                                                                                Government Marketing Plan

                                                                                7 Ways to Market to the Government

                                                                                5 Get help from experts

                                                                                6 Network in the business community

                                                                                7 Optional Use government wide purchasing vehicles

                                                                                Government Marketing Plan

                                                                                1 Call potential buyers

                                                                                bull Do your homework

                                                                                bull Contractingprocurement officer

                                                                                bull End user program manager or technical specialist

                                                                                bull Establish relationship

                                                                                Government Marketing Plan

                                                                                2 Target government field offices in your area

                                                                                bull Local offices will purchase under $25000

                                                                                bull Larger purchases

                                                                                bull Take advantage of your proximity

                                                                                Government Marketing Plan

                                                                                3 Go to matchmaking events put on by agencies and PTACs

                                                                                bull Directly meetings

                                                                                bull Access to end users

                                                                                bull Meet prime contractors

                                                                                bull Network

                                                                                Government Marketing Plan

                                                                                4 Look for subcontracting opportunities

                                                                                bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                                bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                                5 Get help from experts

                                                                                bull PTAC

                                                                                bull EDOs and SBDCs

                                                                                bull GSA

                                                                                Government Marketing Plan

                                                                                6 Network in the Community

                                                                                bull Vendor fairs

                                                                                bull Business matchmaking events

                                                                                7 Use government-wide purchasing vehicles (Optional)

                                                                                bull GSA Multiple Award schedules

                                                                                bull Larger market for your goods and services

                                                                                Government Marketing Plan ndash 11 Tips

                                                                                1 Sources Sought and Request for Information

                                                                                2 SBA profile

                                                                                3 Capability briefing

                                                                                4 Demographic of your market

                                                                                5 Agencyrsquos mission

                                                                                From Experts on Marketing to Agencies (the Customer)

                                                                                Government Marketing Plan ndash 11 Tips

                                                                                7 Agencyrsquos job

                                                                                8 Understand and communicate

                                                                                9 Reach out ndash follow up

                                                                                10 Donrsquot lead with standard information

                                                                                11 Donrsquot offer to do anything and everything

                                                                                From Experts on Marketing to Agencies (the Customer)

                                                                                The EndhellipQuestions

                                                                                Personal Timely Assistance in Contracting

                                                                                with the Government Contracting

                                                                                Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                wwwmontanaptacorg

                                                                                • Introduction to Government Contracting 101
                                                                                • Purpose
                                                                                • Workshop Overview
                                                                                • Introductions to Government Contracting Part 1
                                                                                • What does the government buy
                                                                                • The Big Challenge hellip
                                                                                • Intro to government contracting
                                                                                • Slide 8
                                                                                • Readiness Factors to Consider
                                                                                • Readiness Factors to Consider
                                                                                • Take a Self-Assessment (Selfie)
                                                                                • Slide 12
                                                                                • Get Registered SAMgov
                                                                                • Get Registered D-U-N-S Number
                                                                                • Get Registered D-U-N-S Cont
                                                                                • Get Registered NAICS Codes
                                                                                • Get Registered PSC (Codes)
                                                                                • Get Registered NAICS Search
                                                                                • Get Registered PSC Search
                                                                                • Get Registered Prepare to Create an SBA Profile
                                                                                • Get Registered Past Performance References
                                                                                • Get Registered Completed Basic Steps
                                                                                • Get Registered Create a Logingov Acct
                                                                                • Get Registered Sign into your SAM Acct
                                                                                • Get Registered Create an Individual Acct
                                                                                • Get Registered SAM cont
                                                                                • Get Registered SAM cont
                                                                                • Get Registered SAM cont
                                                                                • Get Registered SBA Profile
                                                                                • Get Registered SAM Notarized Letter
                                                                                • New Look of SAMgov on April 26 2021
                                                                                • New Look of SAMgov Date Filter
                                                                                • New Look of SAMgov Help and Support Page
                                                                                • New Look of SAMgov on April 26 2021
                                                                                • New Look of SAMgov on April 26 2021
                                                                                • Legacy websites one-stop-shop
                                                                                • Slide 37
                                                                                • Research
                                                                                • Identify
                                                                                • Identify
                                                                                • Identify
                                                                                • Identify
                                                                                • Identify
                                                                                • Identify
                                                                                • Identify
                                                                                • Identify - betasamgov
                                                                                • Identify - betasamgov
                                                                                • Identify - betasamgov
                                                                                • Identify
                                                                                • Identify ndash Smaller Opportunities
                                                                                • Identify
                                                                                • Identify - Subcontracting
                                                                                • Identify - Subcontracting
                                                                                • Dynamic Small Business Search
                                                                                • Understand - Small Business Set Asides
                                                                                • Understand - Small Business Set Asides
                                                                                • Government Marketing Plan
                                                                                • Government Marketing Plan
                                                                                • Government Marketing Plan
                                                                                • Government Marketing Plan
                                                                                • Government Marketing Plan
                                                                                • Government Marketing Plan
                                                                                • Government Marketing Plan
                                                                                • Government Marketing Plan
                                                                                • Government Marketing Plan ndash 11 Tips
                                                                                • Government Marketing Plan ndash 11 Tips
                                                                                • The EndhellipQuestions
                                                                                • Slide 68

                                                                                  Identifywwwusaspendinggov

                                                                                  Identifywwwfpdsgov

                                                                                  Identify

                                                                                  wwwfpdsgov

                                                                                  Identify

                                                                                  betasamgov

                                                                                  Identify - betasamgov

                                                                                  Identify - betasamgov

                                                                                  Identify - betasamgov

                                                                                  Identify

                                                                                  wwwfedconnectnet

                                                                                  bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                                                                  Identify ndash Smaller Opportunities

                                                                                  bull State of Montanahttpsspbmtgov

                                                                                  Vendors Resources

                                                                                  bull CitiesCountieshttpsgreatfallsmtnetrfps

                                                                                  bull Federal Agencieshttpwwwfsusdagovmainhelena

                                                                                  (Helena Forest Service)

                                                                                  Start Small

                                                                                  Identify

                                                                                  bull Identify target markets

                                                                                  bull Seek smaller opportunities

                                                                                  bull Consider subcontracting or finding a small business partner

                                                                                  Focus

                                                                                  Team Up

                                                                                  Federal State and Local

                                                                                  bull Good Way to Build Past Performance

                                                                                  bull Proactive Marketing

                                                                                  bull Establish Trustful Relationships

                                                                                  Networking Essential

                                                                                  bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                                                  Small Business Certifications

                                                                                  Identify - Subcontracting

                                                                                  Identify - Subcontracting

                                                                                  Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                                                  Dynamic Small Business Search

                                                                                  23Small Business

                                                                                  3

                                                                                  5

                                                                                  3

                                                                                  5

                                                                                  Understand - Small Business Set Asides

                                                                                  Woman Owned

                                                                                  Service-Disabled-Veteran Owned

                                                                                  Small Disadvantaged Business

                                                                                  HUBZone

                                                                                  Over $3500 not over $150000

                                                                                  Understand - Small Business Set Asides

                                                                                  bull Small Disadvantaged Business (SDB)

                                                                                  ndash Disadvantaged Business Enterprise (DBE

                                                                                  ndash 8(a) Program

                                                                                  bull Woman-Owned Small Business (WOSB)

                                                                                  bull Economically Disadvantaged WOSB

                                                                                  bull Veteran-Owned Small Business (VOSB)

                                                                                  ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                                                  bull HUBZone

                                                                                  httpswwwsbagovcontent

                                                                                  Government Marketing Plan

                                                                                  Primary Strategies for Marketing to the Government

                                                                                  bull Demand Generation

                                                                                  bull Differentiation

                                                                                  Government Marketing Plan

                                                                                  7 Ways to Market to the Government

                                                                                  1 Call potential buyers within federal agencies

                                                                                  2 Target government field offices in your area

                                                                                  3 Go to contractor matchmaking events

                                                                                  4 Look for subcontracting opportunities

                                                                                  Government Marketing Plan

                                                                                  7 Ways to Market to the Government

                                                                                  5 Get help from experts

                                                                                  6 Network in the business community

                                                                                  7 Optional Use government wide purchasing vehicles

                                                                                  Government Marketing Plan

                                                                                  1 Call potential buyers

                                                                                  bull Do your homework

                                                                                  bull Contractingprocurement officer

                                                                                  bull End user program manager or technical specialist

                                                                                  bull Establish relationship

                                                                                  Government Marketing Plan

                                                                                  2 Target government field offices in your area

                                                                                  bull Local offices will purchase under $25000

                                                                                  bull Larger purchases

                                                                                  bull Take advantage of your proximity

                                                                                  Government Marketing Plan

                                                                                  3 Go to matchmaking events put on by agencies and PTACs

                                                                                  bull Directly meetings

                                                                                  bull Access to end users

                                                                                  bull Meet prime contractors

                                                                                  bull Network

                                                                                  Government Marketing Plan

                                                                                  4 Look for subcontracting opportunities

                                                                                  bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                                  bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                                  5 Get help from experts

                                                                                  bull PTAC

                                                                                  bull EDOs and SBDCs

                                                                                  bull GSA

                                                                                  Government Marketing Plan

                                                                                  6 Network in the Community

                                                                                  bull Vendor fairs

                                                                                  bull Business matchmaking events

                                                                                  7 Use government-wide purchasing vehicles (Optional)

                                                                                  bull GSA Multiple Award schedules

                                                                                  bull Larger market for your goods and services

                                                                                  Government Marketing Plan ndash 11 Tips

                                                                                  1 Sources Sought and Request for Information

                                                                                  2 SBA profile

                                                                                  3 Capability briefing

                                                                                  4 Demographic of your market

                                                                                  5 Agencyrsquos mission

                                                                                  From Experts on Marketing to Agencies (the Customer)

                                                                                  Government Marketing Plan ndash 11 Tips

                                                                                  7 Agencyrsquos job

                                                                                  8 Understand and communicate

                                                                                  9 Reach out ndash follow up

                                                                                  10 Donrsquot lead with standard information

                                                                                  11 Donrsquot offer to do anything and everything

                                                                                  From Experts on Marketing to Agencies (the Customer)

                                                                                  The EndhellipQuestions

                                                                                  Personal Timely Assistance in Contracting

                                                                                  with the Government Contracting

                                                                                  Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                  LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                  Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                  wwwmontanaptacorg

                                                                                  • Introduction to Government Contracting 101
                                                                                  • Purpose
                                                                                  • Workshop Overview
                                                                                  • Introductions to Government Contracting Part 1
                                                                                  • What does the government buy
                                                                                  • The Big Challenge hellip
                                                                                  • Intro to government contracting
                                                                                  • Slide 8
                                                                                  • Readiness Factors to Consider
                                                                                  • Readiness Factors to Consider
                                                                                  • Take a Self-Assessment (Selfie)
                                                                                  • Slide 12
                                                                                  • Get Registered SAMgov
                                                                                  • Get Registered D-U-N-S Number
                                                                                  • Get Registered D-U-N-S Cont
                                                                                  • Get Registered NAICS Codes
                                                                                  • Get Registered PSC (Codes)
                                                                                  • Get Registered NAICS Search
                                                                                  • Get Registered PSC Search
                                                                                  • Get Registered Prepare to Create an SBA Profile
                                                                                  • Get Registered Past Performance References
                                                                                  • Get Registered Completed Basic Steps
                                                                                  • Get Registered Create a Logingov Acct
                                                                                  • Get Registered Sign into your SAM Acct
                                                                                  • Get Registered Create an Individual Acct
                                                                                  • Get Registered SAM cont
                                                                                  • Get Registered SAM cont
                                                                                  • Get Registered SAM cont
                                                                                  • Get Registered SBA Profile
                                                                                  • Get Registered SAM Notarized Letter
                                                                                  • New Look of SAMgov on April 26 2021
                                                                                  • New Look of SAMgov Date Filter
                                                                                  • New Look of SAMgov Help and Support Page
                                                                                  • New Look of SAMgov on April 26 2021
                                                                                  • New Look of SAMgov on April 26 2021
                                                                                  • Legacy websites one-stop-shop
                                                                                  • Slide 37
                                                                                  • Research
                                                                                  • Identify
                                                                                  • Identify
                                                                                  • Identify
                                                                                  • Identify
                                                                                  • Identify
                                                                                  • Identify
                                                                                  • Identify
                                                                                  • Identify - betasamgov
                                                                                  • Identify - betasamgov
                                                                                  • Identify - betasamgov
                                                                                  • Identify
                                                                                  • Identify ndash Smaller Opportunities
                                                                                  • Identify
                                                                                  • Identify - Subcontracting
                                                                                  • Identify - Subcontracting
                                                                                  • Dynamic Small Business Search
                                                                                  • Understand - Small Business Set Asides
                                                                                  • Understand - Small Business Set Asides
                                                                                  • Government Marketing Plan
                                                                                  • Government Marketing Plan
                                                                                  • Government Marketing Plan
                                                                                  • Government Marketing Plan
                                                                                  • Government Marketing Plan
                                                                                  • Government Marketing Plan
                                                                                  • Government Marketing Plan
                                                                                  • Government Marketing Plan
                                                                                  • Government Marketing Plan ndash 11 Tips
                                                                                  • Government Marketing Plan ndash 11 Tips
                                                                                  • The EndhellipQuestions
                                                                                  • Slide 68

                                                                                    Identifywwwfpdsgov

                                                                                    Identify

                                                                                    wwwfpdsgov

                                                                                    Identify

                                                                                    betasamgov

                                                                                    Identify - betasamgov

                                                                                    Identify - betasamgov

                                                                                    Identify - betasamgov

                                                                                    Identify

                                                                                    wwwfedconnectnet

                                                                                    bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                                                                    Identify ndash Smaller Opportunities

                                                                                    bull State of Montanahttpsspbmtgov

                                                                                    Vendors Resources

                                                                                    bull CitiesCountieshttpsgreatfallsmtnetrfps

                                                                                    bull Federal Agencieshttpwwwfsusdagovmainhelena

                                                                                    (Helena Forest Service)

                                                                                    Start Small

                                                                                    Identify

                                                                                    bull Identify target markets

                                                                                    bull Seek smaller opportunities

                                                                                    bull Consider subcontracting or finding a small business partner

                                                                                    Focus

                                                                                    Team Up

                                                                                    Federal State and Local

                                                                                    bull Good Way to Build Past Performance

                                                                                    bull Proactive Marketing

                                                                                    bull Establish Trustful Relationships

                                                                                    Networking Essential

                                                                                    bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                                                    Small Business Certifications

                                                                                    Identify - Subcontracting

                                                                                    Identify - Subcontracting

                                                                                    Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                                                    Dynamic Small Business Search

                                                                                    23Small Business

                                                                                    3

                                                                                    5

                                                                                    3

                                                                                    5

                                                                                    Understand - Small Business Set Asides

                                                                                    Woman Owned

                                                                                    Service-Disabled-Veteran Owned

                                                                                    Small Disadvantaged Business

                                                                                    HUBZone

                                                                                    Over $3500 not over $150000

                                                                                    Understand - Small Business Set Asides

                                                                                    bull Small Disadvantaged Business (SDB)

                                                                                    ndash Disadvantaged Business Enterprise (DBE

                                                                                    ndash 8(a) Program

                                                                                    bull Woman-Owned Small Business (WOSB)

                                                                                    bull Economically Disadvantaged WOSB

                                                                                    bull Veteran-Owned Small Business (VOSB)

                                                                                    ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                                                    bull HUBZone

                                                                                    httpswwwsbagovcontent

                                                                                    Government Marketing Plan

                                                                                    Primary Strategies for Marketing to the Government

                                                                                    bull Demand Generation

                                                                                    bull Differentiation

                                                                                    Government Marketing Plan

                                                                                    7 Ways to Market to the Government

                                                                                    1 Call potential buyers within federal agencies

                                                                                    2 Target government field offices in your area

                                                                                    3 Go to contractor matchmaking events

                                                                                    4 Look for subcontracting opportunities

                                                                                    Government Marketing Plan

                                                                                    7 Ways to Market to the Government

                                                                                    5 Get help from experts

                                                                                    6 Network in the business community

                                                                                    7 Optional Use government wide purchasing vehicles

                                                                                    Government Marketing Plan

                                                                                    1 Call potential buyers

                                                                                    bull Do your homework

                                                                                    bull Contractingprocurement officer

                                                                                    bull End user program manager or technical specialist

                                                                                    bull Establish relationship

                                                                                    Government Marketing Plan

                                                                                    2 Target government field offices in your area

                                                                                    bull Local offices will purchase under $25000

                                                                                    bull Larger purchases

                                                                                    bull Take advantage of your proximity

                                                                                    Government Marketing Plan

                                                                                    3 Go to matchmaking events put on by agencies and PTACs

                                                                                    bull Directly meetings

                                                                                    bull Access to end users

                                                                                    bull Meet prime contractors

                                                                                    bull Network

                                                                                    Government Marketing Plan

                                                                                    4 Look for subcontracting opportunities

                                                                                    bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                                    bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                                    5 Get help from experts

                                                                                    bull PTAC

                                                                                    bull EDOs and SBDCs

                                                                                    bull GSA

                                                                                    Government Marketing Plan

                                                                                    6 Network in the Community

                                                                                    bull Vendor fairs

                                                                                    bull Business matchmaking events

                                                                                    7 Use government-wide purchasing vehicles (Optional)

                                                                                    bull GSA Multiple Award schedules

                                                                                    bull Larger market for your goods and services

                                                                                    Government Marketing Plan ndash 11 Tips

                                                                                    1 Sources Sought and Request for Information

                                                                                    2 SBA profile

                                                                                    3 Capability briefing

                                                                                    4 Demographic of your market

                                                                                    5 Agencyrsquos mission

                                                                                    From Experts on Marketing to Agencies (the Customer)

                                                                                    Government Marketing Plan ndash 11 Tips

                                                                                    7 Agencyrsquos job

                                                                                    8 Understand and communicate

                                                                                    9 Reach out ndash follow up

                                                                                    10 Donrsquot lead with standard information

                                                                                    11 Donrsquot offer to do anything and everything

                                                                                    From Experts on Marketing to Agencies (the Customer)

                                                                                    The EndhellipQuestions

                                                                                    Personal Timely Assistance in Contracting

                                                                                    with the Government Contracting

                                                                                    Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                    LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                    Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                    wwwmontanaptacorg

                                                                                    • Introduction to Government Contracting 101
                                                                                    • Purpose
                                                                                    • Workshop Overview
                                                                                    • Introductions to Government Contracting Part 1
                                                                                    • What does the government buy
                                                                                    • The Big Challenge hellip
                                                                                    • Intro to government contracting
                                                                                    • Slide 8
                                                                                    • Readiness Factors to Consider
                                                                                    • Readiness Factors to Consider
                                                                                    • Take a Self-Assessment (Selfie)
                                                                                    • Slide 12
                                                                                    • Get Registered SAMgov
                                                                                    • Get Registered D-U-N-S Number
                                                                                    • Get Registered D-U-N-S Cont
                                                                                    • Get Registered NAICS Codes
                                                                                    • Get Registered PSC (Codes)
                                                                                    • Get Registered NAICS Search
                                                                                    • Get Registered PSC Search
                                                                                    • Get Registered Prepare to Create an SBA Profile
                                                                                    • Get Registered Past Performance References
                                                                                    • Get Registered Completed Basic Steps
                                                                                    • Get Registered Create a Logingov Acct
                                                                                    • Get Registered Sign into your SAM Acct
                                                                                    • Get Registered Create an Individual Acct
                                                                                    • Get Registered SAM cont
                                                                                    • Get Registered SAM cont
                                                                                    • Get Registered SAM cont
                                                                                    • Get Registered SBA Profile
                                                                                    • Get Registered SAM Notarized Letter
                                                                                    • New Look of SAMgov on April 26 2021
                                                                                    • New Look of SAMgov Date Filter
                                                                                    • New Look of SAMgov Help and Support Page
                                                                                    • New Look of SAMgov on April 26 2021
                                                                                    • New Look of SAMgov on April 26 2021
                                                                                    • Legacy websites one-stop-shop
                                                                                    • Slide 37
                                                                                    • Research
                                                                                    • Identify
                                                                                    • Identify
                                                                                    • Identify
                                                                                    • Identify
                                                                                    • Identify
                                                                                    • Identify
                                                                                    • Identify
                                                                                    • Identify - betasamgov
                                                                                    • Identify - betasamgov
                                                                                    • Identify - betasamgov
                                                                                    • Identify
                                                                                    • Identify ndash Smaller Opportunities
                                                                                    • Identify
                                                                                    • Identify - Subcontracting
                                                                                    • Identify - Subcontracting
                                                                                    • Dynamic Small Business Search
                                                                                    • Understand - Small Business Set Asides
                                                                                    • Understand - Small Business Set Asides
                                                                                    • Government Marketing Plan
                                                                                    • Government Marketing Plan
                                                                                    • Government Marketing Plan
                                                                                    • Government Marketing Plan
                                                                                    • Government Marketing Plan
                                                                                    • Government Marketing Plan
                                                                                    • Government Marketing Plan
                                                                                    • Government Marketing Plan
                                                                                    • Government Marketing Plan ndash 11 Tips
                                                                                    • Government Marketing Plan ndash 11 Tips
                                                                                    • The EndhellipQuestions
                                                                                    • Slide 68

                                                                                      Identify

                                                                                      wwwfpdsgov

                                                                                      Identify

                                                                                      betasamgov

                                                                                      Identify - betasamgov

                                                                                      Identify - betasamgov

                                                                                      Identify - betasamgov

                                                                                      Identify

                                                                                      wwwfedconnectnet

                                                                                      bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                                                                      Identify ndash Smaller Opportunities

                                                                                      bull State of Montanahttpsspbmtgov

                                                                                      Vendors Resources

                                                                                      bull CitiesCountieshttpsgreatfallsmtnetrfps

                                                                                      bull Federal Agencieshttpwwwfsusdagovmainhelena

                                                                                      (Helena Forest Service)

                                                                                      Start Small

                                                                                      Identify

                                                                                      bull Identify target markets

                                                                                      bull Seek smaller opportunities

                                                                                      bull Consider subcontracting or finding a small business partner

                                                                                      Focus

                                                                                      Team Up

                                                                                      Federal State and Local

                                                                                      bull Good Way to Build Past Performance

                                                                                      bull Proactive Marketing

                                                                                      bull Establish Trustful Relationships

                                                                                      Networking Essential

                                                                                      bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                                                      Small Business Certifications

                                                                                      Identify - Subcontracting

                                                                                      Identify - Subcontracting

                                                                                      Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                                                      Dynamic Small Business Search

                                                                                      23Small Business

                                                                                      3

                                                                                      5

                                                                                      3

                                                                                      5

                                                                                      Understand - Small Business Set Asides

                                                                                      Woman Owned

                                                                                      Service-Disabled-Veteran Owned

                                                                                      Small Disadvantaged Business

                                                                                      HUBZone

                                                                                      Over $3500 not over $150000

                                                                                      Understand - Small Business Set Asides

                                                                                      bull Small Disadvantaged Business (SDB)

                                                                                      ndash Disadvantaged Business Enterprise (DBE

                                                                                      ndash 8(a) Program

                                                                                      bull Woman-Owned Small Business (WOSB)

                                                                                      bull Economically Disadvantaged WOSB

                                                                                      bull Veteran-Owned Small Business (VOSB)

                                                                                      ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                                                      bull HUBZone

                                                                                      httpswwwsbagovcontent

                                                                                      Government Marketing Plan

                                                                                      Primary Strategies for Marketing to the Government

                                                                                      bull Demand Generation

                                                                                      bull Differentiation

                                                                                      Government Marketing Plan

                                                                                      7 Ways to Market to the Government

                                                                                      1 Call potential buyers within federal agencies

                                                                                      2 Target government field offices in your area

                                                                                      3 Go to contractor matchmaking events

                                                                                      4 Look for subcontracting opportunities

                                                                                      Government Marketing Plan

                                                                                      7 Ways to Market to the Government

                                                                                      5 Get help from experts

                                                                                      6 Network in the business community

                                                                                      7 Optional Use government wide purchasing vehicles

                                                                                      Government Marketing Plan

                                                                                      1 Call potential buyers

                                                                                      bull Do your homework

                                                                                      bull Contractingprocurement officer

                                                                                      bull End user program manager or technical specialist

                                                                                      bull Establish relationship

                                                                                      Government Marketing Plan

                                                                                      2 Target government field offices in your area

                                                                                      bull Local offices will purchase under $25000

                                                                                      bull Larger purchases

                                                                                      bull Take advantage of your proximity

                                                                                      Government Marketing Plan

                                                                                      3 Go to matchmaking events put on by agencies and PTACs

                                                                                      bull Directly meetings

                                                                                      bull Access to end users

                                                                                      bull Meet prime contractors

                                                                                      bull Network

                                                                                      Government Marketing Plan

                                                                                      4 Look for subcontracting opportunities

                                                                                      bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                                      bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                                      5 Get help from experts

                                                                                      bull PTAC

                                                                                      bull EDOs and SBDCs

                                                                                      bull GSA

                                                                                      Government Marketing Plan

                                                                                      6 Network in the Community

                                                                                      bull Vendor fairs

                                                                                      bull Business matchmaking events

                                                                                      7 Use government-wide purchasing vehicles (Optional)

                                                                                      bull GSA Multiple Award schedules

                                                                                      bull Larger market for your goods and services

                                                                                      Government Marketing Plan ndash 11 Tips

                                                                                      1 Sources Sought and Request for Information

                                                                                      2 SBA profile

                                                                                      3 Capability briefing

                                                                                      4 Demographic of your market

                                                                                      5 Agencyrsquos mission

                                                                                      From Experts on Marketing to Agencies (the Customer)

                                                                                      Government Marketing Plan ndash 11 Tips

                                                                                      7 Agencyrsquos job

                                                                                      8 Understand and communicate

                                                                                      9 Reach out ndash follow up

                                                                                      10 Donrsquot lead with standard information

                                                                                      11 Donrsquot offer to do anything and everything

                                                                                      From Experts on Marketing to Agencies (the Customer)

                                                                                      The EndhellipQuestions

                                                                                      Personal Timely Assistance in Contracting

                                                                                      with the Government Contracting

                                                                                      Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                      LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                      Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                      wwwmontanaptacorg

                                                                                      • Introduction to Government Contracting 101
                                                                                      • Purpose
                                                                                      • Workshop Overview
                                                                                      • Introductions to Government Contracting Part 1
                                                                                      • What does the government buy
                                                                                      • The Big Challenge hellip
                                                                                      • Intro to government contracting
                                                                                      • Slide 8
                                                                                      • Readiness Factors to Consider
                                                                                      • Readiness Factors to Consider
                                                                                      • Take a Self-Assessment (Selfie)
                                                                                      • Slide 12
                                                                                      • Get Registered SAMgov
                                                                                      • Get Registered D-U-N-S Number
                                                                                      • Get Registered D-U-N-S Cont
                                                                                      • Get Registered NAICS Codes
                                                                                      • Get Registered PSC (Codes)
                                                                                      • Get Registered NAICS Search
                                                                                      • Get Registered PSC Search
                                                                                      • Get Registered Prepare to Create an SBA Profile
                                                                                      • Get Registered Past Performance References
                                                                                      • Get Registered Completed Basic Steps
                                                                                      • Get Registered Create a Logingov Acct
                                                                                      • Get Registered Sign into your SAM Acct
                                                                                      • Get Registered Create an Individual Acct
                                                                                      • Get Registered SAM cont
                                                                                      • Get Registered SAM cont
                                                                                      • Get Registered SAM cont
                                                                                      • Get Registered SBA Profile
                                                                                      • Get Registered SAM Notarized Letter
                                                                                      • New Look of SAMgov on April 26 2021
                                                                                      • New Look of SAMgov Date Filter
                                                                                      • New Look of SAMgov Help and Support Page
                                                                                      • New Look of SAMgov on April 26 2021
                                                                                      • New Look of SAMgov on April 26 2021
                                                                                      • Legacy websites one-stop-shop
                                                                                      • Slide 37
                                                                                      • Research
                                                                                      • Identify
                                                                                      • Identify
                                                                                      • Identify
                                                                                      • Identify
                                                                                      • Identify
                                                                                      • Identify
                                                                                      • Identify
                                                                                      • Identify - betasamgov
                                                                                      • Identify - betasamgov
                                                                                      • Identify - betasamgov
                                                                                      • Identify
                                                                                      • Identify ndash Smaller Opportunities
                                                                                      • Identify
                                                                                      • Identify - Subcontracting
                                                                                      • Identify - Subcontracting
                                                                                      • Dynamic Small Business Search
                                                                                      • Understand - Small Business Set Asides
                                                                                      • Understand - Small Business Set Asides
                                                                                      • Government Marketing Plan
                                                                                      • Government Marketing Plan
                                                                                      • Government Marketing Plan
                                                                                      • Government Marketing Plan
                                                                                      • Government Marketing Plan
                                                                                      • Government Marketing Plan
                                                                                      • Government Marketing Plan
                                                                                      • Government Marketing Plan
                                                                                      • Government Marketing Plan ndash 11 Tips
                                                                                      • Government Marketing Plan ndash 11 Tips
                                                                                      • The EndhellipQuestions
                                                                                      • Slide 68

                                                                                        Identify

                                                                                        betasamgov

                                                                                        Identify - betasamgov

                                                                                        Identify - betasamgov

                                                                                        Identify - betasamgov

                                                                                        Identify

                                                                                        wwwfedconnectnet

                                                                                        bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                                                                        Identify ndash Smaller Opportunities

                                                                                        bull State of Montanahttpsspbmtgov

                                                                                        Vendors Resources

                                                                                        bull CitiesCountieshttpsgreatfallsmtnetrfps

                                                                                        bull Federal Agencieshttpwwwfsusdagovmainhelena

                                                                                        (Helena Forest Service)

                                                                                        Start Small

                                                                                        Identify

                                                                                        bull Identify target markets

                                                                                        bull Seek smaller opportunities

                                                                                        bull Consider subcontracting or finding a small business partner

                                                                                        Focus

                                                                                        Team Up

                                                                                        Federal State and Local

                                                                                        bull Good Way to Build Past Performance

                                                                                        bull Proactive Marketing

                                                                                        bull Establish Trustful Relationships

                                                                                        Networking Essential

                                                                                        bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                                                        Small Business Certifications

                                                                                        Identify - Subcontracting

                                                                                        Identify - Subcontracting

                                                                                        Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                                                        Dynamic Small Business Search

                                                                                        23Small Business

                                                                                        3

                                                                                        5

                                                                                        3

                                                                                        5

                                                                                        Understand - Small Business Set Asides

                                                                                        Woman Owned

                                                                                        Service-Disabled-Veteran Owned

                                                                                        Small Disadvantaged Business

                                                                                        HUBZone

                                                                                        Over $3500 not over $150000

                                                                                        Understand - Small Business Set Asides

                                                                                        bull Small Disadvantaged Business (SDB)

                                                                                        ndash Disadvantaged Business Enterprise (DBE

                                                                                        ndash 8(a) Program

                                                                                        bull Woman-Owned Small Business (WOSB)

                                                                                        bull Economically Disadvantaged WOSB

                                                                                        bull Veteran-Owned Small Business (VOSB)

                                                                                        ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                                                        bull HUBZone

                                                                                        httpswwwsbagovcontent

                                                                                        Government Marketing Plan

                                                                                        Primary Strategies for Marketing to the Government

                                                                                        bull Demand Generation

                                                                                        bull Differentiation

                                                                                        Government Marketing Plan

                                                                                        7 Ways to Market to the Government

                                                                                        1 Call potential buyers within federal agencies

                                                                                        2 Target government field offices in your area

                                                                                        3 Go to contractor matchmaking events

                                                                                        4 Look for subcontracting opportunities

                                                                                        Government Marketing Plan

                                                                                        7 Ways to Market to the Government

                                                                                        5 Get help from experts

                                                                                        6 Network in the business community

                                                                                        7 Optional Use government wide purchasing vehicles

                                                                                        Government Marketing Plan

                                                                                        1 Call potential buyers

                                                                                        bull Do your homework

                                                                                        bull Contractingprocurement officer

                                                                                        bull End user program manager or technical specialist

                                                                                        bull Establish relationship

                                                                                        Government Marketing Plan

                                                                                        2 Target government field offices in your area

                                                                                        bull Local offices will purchase under $25000

                                                                                        bull Larger purchases

                                                                                        bull Take advantage of your proximity

                                                                                        Government Marketing Plan

                                                                                        3 Go to matchmaking events put on by agencies and PTACs

                                                                                        bull Directly meetings

                                                                                        bull Access to end users

                                                                                        bull Meet prime contractors

                                                                                        bull Network

                                                                                        Government Marketing Plan

                                                                                        4 Look for subcontracting opportunities

                                                                                        bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                                        bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                                        5 Get help from experts

                                                                                        bull PTAC

                                                                                        bull EDOs and SBDCs

                                                                                        bull GSA

                                                                                        Government Marketing Plan

                                                                                        6 Network in the Community

                                                                                        bull Vendor fairs

                                                                                        bull Business matchmaking events

                                                                                        7 Use government-wide purchasing vehicles (Optional)

                                                                                        bull GSA Multiple Award schedules

                                                                                        bull Larger market for your goods and services

                                                                                        Government Marketing Plan ndash 11 Tips

                                                                                        1 Sources Sought and Request for Information

                                                                                        2 SBA profile

                                                                                        3 Capability briefing

                                                                                        4 Demographic of your market

                                                                                        5 Agencyrsquos mission

                                                                                        From Experts on Marketing to Agencies (the Customer)

                                                                                        Government Marketing Plan ndash 11 Tips

                                                                                        7 Agencyrsquos job

                                                                                        8 Understand and communicate

                                                                                        9 Reach out ndash follow up

                                                                                        10 Donrsquot lead with standard information

                                                                                        11 Donrsquot offer to do anything and everything

                                                                                        From Experts on Marketing to Agencies (the Customer)

                                                                                        The EndhellipQuestions

                                                                                        Personal Timely Assistance in Contracting

                                                                                        with the Government Contracting

                                                                                        Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                        LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                        Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                        wwwmontanaptacorg

                                                                                        • Introduction to Government Contracting 101
                                                                                        • Purpose
                                                                                        • Workshop Overview
                                                                                        • Introductions to Government Contracting Part 1
                                                                                        • What does the government buy
                                                                                        • The Big Challenge hellip
                                                                                        • Intro to government contracting
                                                                                        • Slide 8
                                                                                        • Readiness Factors to Consider
                                                                                        • Readiness Factors to Consider
                                                                                        • Take a Self-Assessment (Selfie)
                                                                                        • Slide 12
                                                                                        • Get Registered SAMgov
                                                                                        • Get Registered D-U-N-S Number
                                                                                        • Get Registered D-U-N-S Cont
                                                                                        • Get Registered NAICS Codes
                                                                                        • Get Registered PSC (Codes)
                                                                                        • Get Registered NAICS Search
                                                                                        • Get Registered PSC Search
                                                                                        • Get Registered Prepare to Create an SBA Profile
                                                                                        • Get Registered Past Performance References
                                                                                        • Get Registered Completed Basic Steps
                                                                                        • Get Registered Create a Logingov Acct
                                                                                        • Get Registered Sign into your SAM Acct
                                                                                        • Get Registered Create an Individual Acct
                                                                                        • Get Registered SAM cont
                                                                                        • Get Registered SAM cont
                                                                                        • Get Registered SAM cont
                                                                                        • Get Registered SBA Profile
                                                                                        • Get Registered SAM Notarized Letter
                                                                                        • New Look of SAMgov on April 26 2021
                                                                                        • New Look of SAMgov Date Filter
                                                                                        • New Look of SAMgov Help and Support Page
                                                                                        • New Look of SAMgov on April 26 2021
                                                                                        • New Look of SAMgov on April 26 2021
                                                                                        • Legacy websites one-stop-shop
                                                                                        • Slide 37
                                                                                        • Research
                                                                                        • Identify
                                                                                        • Identify
                                                                                        • Identify
                                                                                        • Identify
                                                                                        • Identify
                                                                                        • Identify
                                                                                        • Identify
                                                                                        • Identify - betasamgov
                                                                                        • Identify - betasamgov
                                                                                        • Identify - betasamgov
                                                                                        • Identify
                                                                                        • Identify ndash Smaller Opportunities
                                                                                        • Identify
                                                                                        • Identify - Subcontracting
                                                                                        • Identify - Subcontracting
                                                                                        • Dynamic Small Business Search
                                                                                        • Understand - Small Business Set Asides
                                                                                        • Understand - Small Business Set Asides
                                                                                        • Government Marketing Plan
                                                                                        • Government Marketing Plan
                                                                                        • Government Marketing Plan
                                                                                        • Government Marketing Plan
                                                                                        • Government Marketing Plan
                                                                                        • Government Marketing Plan
                                                                                        • Government Marketing Plan
                                                                                        • Government Marketing Plan
                                                                                        • Government Marketing Plan ndash 11 Tips
                                                                                        • Government Marketing Plan ndash 11 Tips
                                                                                        • The EndhellipQuestions
                                                                                        • Slide 68

                                                                                          Identify - betasamgov

                                                                                          Identify - betasamgov

                                                                                          Identify - betasamgov

                                                                                          Identify

                                                                                          wwwfedconnectnet

                                                                                          bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                                                                          Identify ndash Smaller Opportunities

                                                                                          bull State of Montanahttpsspbmtgov

                                                                                          Vendors Resources

                                                                                          bull CitiesCountieshttpsgreatfallsmtnetrfps

                                                                                          bull Federal Agencieshttpwwwfsusdagovmainhelena

                                                                                          (Helena Forest Service)

                                                                                          Start Small

                                                                                          Identify

                                                                                          bull Identify target markets

                                                                                          bull Seek smaller opportunities

                                                                                          bull Consider subcontracting or finding a small business partner

                                                                                          Focus

                                                                                          Team Up

                                                                                          Federal State and Local

                                                                                          bull Good Way to Build Past Performance

                                                                                          bull Proactive Marketing

                                                                                          bull Establish Trustful Relationships

                                                                                          Networking Essential

                                                                                          bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                                                          Small Business Certifications

                                                                                          Identify - Subcontracting

                                                                                          Identify - Subcontracting

                                                                                          Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                                                          Dynamic Small Business Search

                                                                                          23Small Business

                                                                                          3

                                                                                          5

                                                                                          3

                                                                                          5

                                                                                          Understand - Small Business Set Asides

                                                                                          Woman Owned

                                                                                          Service-Disabled-Veteran Owned

                                                                                          Small Disadvantaged Business

                                                                                          HUBZone

                                                                                          Over $3500 not over $150000

                                                                                          Understand - Small Business Set Asides

                                                                                          bull Small Disadvantaged Business (SDB)

                                                                                          ndash Disadvantaged Business Enterprise (DBE

                                                                                          ndash 8(a) Program

                                                                                          bull Woman-Owned Small Business (WOSB)

                                                                                          bull Economically Disadvantaged WOSB

                                                                                          bull Veteran-Owned Small Business (VOSB)

                                                                                          ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                                                          bull HUBZone

                                                                                          httpswwwsbagovcontent

                                                                                          Government Marketing Plan

                                                                                          Primary Strategies for Marketing to the Government

                                                                                          bull Demand Generation

                                                                                          bull Differentiation

                                                                                          Government Marketing Plan

                                                                                          7 Ways to Market to the Government

                                                                                          1 Call potential buyers within federal agencies

                                                                                          2 Target government field offices in your area

                                                                                          3 Go to contractor matchmaking events

                                                                                          4 Look for subcontracting opportunities

                                                                                          Government Marketing Plan

                                                                                          7 Ways to Market to the Government

                                                                                          5 Get help from experts

                                                                                          6 Network in the business community

                                                                                          7 Optional Use government wide purchasing vehicles

                                                                                          Government Marketing Plan

                                                                                          1 Call potential buyers

                                                                                          bull Do your homework

                                                                                          bull Contractingprocurement officer

                                                                                          bull End user program manager or technical specialist

                                                                                          bull Establish relationship

                                                                                          Government Marketing Plan

                                                                                          2 Target government field offices in your area

                                                                                          bull Local offices will purchase under $25000

                                                                                          bull Larger purchases

                                                                                          bull Take advantage of your proximity

                                                                                          Government Marketing Plan

                                                                                          3 Go to matchmaking events put on by agencies and PTACs

                                                                                          bull Directly meetings

                                                                                          bull Access to end users

                                                                                          bull Meet prime contractors

                                                                                          bull Network

                                                                                          Government Marketing Plan

                                                                                          4 Look for subcontracting opportunities

                                                                                          bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                                          bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                                          5 Get help from experts

                                                                                          bull PTAC

                                                                                          bull EDOs and SBDCs

                                                                                          bull GSA

                                                                                          Government Marketing Plan

                                                                                          6 Network in the Community

                                                                                          bull Vendor fairs

                                                                                          bull Business matchmaking events

                                                                                          7 Use government-wide purchasing vehicles (Optional)

                                                                                          bull GSA Multiple Award schedules

                                                                                          bull Larger market for your goods and services

                                                                                          Government Marketing Plan ndash 11 Tips

                                                                                          1 Sources Sought and Request for Information

                                                                                          2 SBA profile

                                                                                          3 Capability briefing

                                                                                          4 Demographic of your market

                                                                                          5 Agencyrsquos mission

                                                                                          From Experts on Marketing to Agencies (the Customer)

                                                                                          Government Marketing Plan ndash 11 Tips

                                                                                          7 Agencyrsquos job

                                                                                          8 Understand and communicate

                                                                                          9 Reach out ndash follow up

                                                                                          10 Donrsquot lead with standard information

                                                                                          11 Donrsquot offer to do anything and everything

                                                                                          From Experts on Marketing to Agencies (the Customer)

                                                                                          The EndhellipQuestions

                                                                                          Personal Timely Assistance in Contracting

                                                                                          with the Government Contracting

                                                                                          Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                          LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                          Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                          wwwmontanaptacorg

                                                                                          • Introduction to Government Contracting 101
                                                                                          • Purpose
                                                                                          • Workshop Overview
                                                                                          • Introductions to Government Contracting Part 1
                                                                                          • What does the government buy
                                                                                          • The Big Challenge hellip
                                                                                          • Intro to government contracting
                                                                                          • Slide 8
                                                                                          • Readiness Factors to Consider
                                                                                          • Readiness Factors to Consider
                                                                                          • Take a Self-Assessment (Selfie)
                                                                                          • Slide 12
                                                                                          • Get Registered SAMgov
                                                                                          • Get Registered D-U-N-S Number
                                                                                          • Get Registered D-U-N-S Cont
                                                                                          • Get Registered NAICS Codes
                                                                                          • Get Registered PSC (Codes)
                                                                                          • Get Registered NAICS Search
                                                                                          • Get Registered PSC Search
                                                                                          • Get Registered Prepare to Create an SBA Profile
                                                                                          • Get Registered Past Performance References
                                                                                          • Get Registered Completed Basic Steps
                                                                                          • Get Registered Create a Logingov Acct
                                                                                          • Get Registered Sign into your SAM Acct
                                                                                          • Get Registered Create an Individual Acct
                                                                                          • Get Registered SAM cont
                                                                                          • Get Registered SAM cont
                                                                                          • Get Registered SAM cont
                                                                                          • Get Registered SBA Profile
                                                                                          • Get Registered SAM Notarized Letter
                                                                                          • New Look of SAMgov on April 26 2021
                                                                                          • New Look of SAMgov Date Filter
                                                                                          • New Look of SAMgov Help and Support Page
                                                                                          • New Look of SAMgov on April 26 2021
                                                                                          • New Look of SAMgov on April 26 2021
                                                                                          • Legacy websites one-stop-shop
                                                                                          • Slide 37
                                                                                          • Research
                                                                                          • Identify
                                                                                          • Identify
                                                                                          • Identify
                                                                                          • Identify
                                                                                          • Identify
                                                                                          • Identify
                                                                                          • Identify
                                                                                          • Identify - betasamgov
                                                                                          • Identify - betasamgov
                                                                                          • Identify - betasamgov
                                                                                          • Identify
                                                                                          • Identify ndash Smaller Opportunities
                                                                                          • Identify
                                                                                          • Identify - Subcontracting
                                                                                          • Identify - Subcontracting
                                                                                          • Dynamic Small Business Search
                                                                                          • Understand - Small Business Set Asides
                                                                                          • Understand - Small Business Set Asides
                                                                                          • Government Marketing Plan
                                                                                          • Government Marketing Plan
                                                                                          • Government Marketing Plan
                                                                                          • Government Marketing Plan
                                                                                          • Government Marketing Plan
                                                                                          • Government Marketing Plan
                                                                                          • Government Marketing Plan
                                                                                          • Government Marketing Plan
                                                                                          • Government Marketing Plan ndash 11 Tips
                                                                                          • Government Marketing Plan ndash 11 Tips
                                                                                          • The EndhellipQuestions
                                                                                          • Slide 68

                                                                                            Identify - betasamgov

                                                                                            Identify - betasamgov

                                                                                            Identify

                                                                                            wwwfedconnectnet

                                                                                            bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                                                                            Identify ndash Smaller Opportunities

                                                                                            bull State of Montanahttpsspbmtgov

                                                                                            Vendors Resources

                                                                                            bull CitiesCountieshttpsgreatfallsmtnetrfps

                                                                                            bull Federal Agencieshttpwwwfsusdagovmainhelena

                                                                                            (Helena Forest Service)

                                                                                            Start Small

                                                                                            Identify

                                                                                            bull Identify target markets

                                                                                            bull Seek smaller opportunities

                                                                                            bull Consider subcontracting or finding a small business partner

                                                                                            Focus

                                                                                            Team Up

                                                                                            Federal State and Local

                                                                                            bull Good Way to Build Past Performance

                                                                                            bull Proactive Marketing

                                                                                            bull Establish Trustful Relationships

                                                                                            Networking Essential

                                                                                            bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                                                            Small Business Certifications

                                                                                            Identify - Subcontracting

                                                                                            Identify - Subcontracting

                                                                                            Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                                                            Dynamic Small Business Search

                                                                                            23Small Business

                                                                                            3

                                                                                            5

                                                                                            3

                                                                                            5

                                                                                            Understand - Small Business Set Asides

                                                                                            Woman Owned

                                                                                            Service-Disabled-Veteran Owned

                                                                                            Small Disadvantaged Business

                                                                                            HUBZone

                                                                                            Over $3500 not over $150000

                                                                                            Understand - Small Business Set Asides

                                                                                            bull Small Disadvantaged Business (SDB)

                                                                                            ndash Disadvantaged Business Enterprise (DBE

                                                                                            ndash 8(a) Program

                                                                                            bull Woman-Owned Small Business (WOSB)

                                                                                            bull Economically Disadvantaged WOSB

                                                                                            bull Veteran-Owned Small Business (VOSB)

                                                                                            ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                                                            bull HUBZone

                                                                                            httpswwwsbagovcontent

                                                                                            Government Marketing Plan

                                                                                            Primary Strategies for Marketing to the Government

                                                                                            bull Demand Generation

                                                                                            bull Differentiation

                                                                                            Government Marketing Plan

                                                                                            7 Ways to Market to the Government

                                                                                            1 Call potential buyers within federal agencies

                                                                                            2 Target government field offices in your area

                                                                                            3 Go to contractor matchmaking events

                                                                                            4 Look for subcontracting opportunities

                                                                                            Government Marketing Plan

                                                                                            7 Ways to Market to the Government

                                                                                            5 Get help from experts

                                                                                            6 Network in the business community

                                                                                            7 Optional Use government wide purchasing vehicles

                                                                                            Government Marketing Plan

                                                                                            1 Call potential buyers

                                                                                            bull Do your homework

                                                                                            bull Contractingprocurement officer

                                                                                            bull End user program manager or technical specialist

                                                                                            bull Establish relationship

                                                                                            Government Marketing Plan

                                                                                            2 Target government field offices in your area

                                                                                            bull Local offices will purchase under $25000

                                                                                            bull Larger purchases

                                                                                            bull Take advantage of your proximity

                                                                                            Government Marketing Plan

                                                                                            3 Go to matchmaking events put on by agencies and PTACs

                                                                                            bull Directly meetings

                                                                                            bull Access to end users

                                                                                            bull Meet prime contractors

                                                                                            bull Network

                                                                                            Government Marketing Plan

                                                                                            4 Look for subcontracting opportunities

                                                                                            bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                                            bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                                            5 Get help from experts

                                                                                            bull PTAC

                                                                                            bull EDOs and SBDCs

                                                                                            bull GSA

                                                                                            Government Marketing Plan

                                                                                            6 Network in the Community

                                                                                            bull Vendor fairs

                                                                                            bull Business matchmaking events

                                                                                            7 Use government-wide purchasing vehicles (Optional)

                                                                                            bull GSA Multiple Award schedules

                                                                                            bull Larger market for your goods and services

                                                                                            Government Marketing Plan ndash 11 Tips

                                                                                            1 Sources Sought and Request for Information

                                                                                            2 SBA profile

                                                                                            3 Capability briefing

                                                                                            4 Demographic of your market

                                                                                            5 Agencyrsquos mission

                                                                                            From Experts on Marketing to Agencies (the Customer)

                                                                                            Government Marketing Plan ndash 11 Tips

                                                                                            7 Agencyrsquos job

                                                                                            8 Understand and communicate

                                                                                            9 Reach out ndash follow up

                                                                                            10 Donrsquot lead with standard information

                                                                                            11 Donrsquot offer to do anything and everything

                                                                                            From Experts on Marketing to Agencies (the Customer)

                                                                                            The EndhellipQuestions

                                                                                            Personal Timely Assistance in Contracting

                                                                                            with the Government Contracting

                                                                                            Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                            LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                            Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                            wwwmontanaptacorg

                                                                                            • Introduction to Government Contracting 101
                                                                                            • Purpose
                                                                                            • Workshop Overview
                                                                                            • Introductions to Government Contracting Part 1
                                                                                            • What does the government buy
                                                                                            • The Big Challenge hellip
                                                                                            • Intro to government contracting
                                                                                            • Slide 8
                                                                                            • Readiness Factors to Consider
                                                                                            • Readiness Factors to Consider
                                                                                            • Take a Self-Assessment (Selfie)
                                                                                            • Slide 12
                                                                                            • Get Registered SAMgov
                                                                                            • Get Registered D-U-N-S Number
                                                                                            • Get Registered D-U-N-S Cont
                                                                                            • Get Registered NAICS Codes
                                                                                            • Get Registered PSC (Codes)
                                                                                            • Get Registered NAICS Search
                                                                                            • Get Registered PSC Search
                                                                                            • Get Registered Prepare to Create an SBA Profile
                                                                                            • Get Registered Past Performance References
                                                                                            • Get Registered Completed Basic Steps
                                                                                            • Get Registered Create a Logingov Acct
                                                                                            • Get Registered Sign into your SAM Acct
                                                                                            • Get Registered Create an Individual Acct
                                                                                            • Get Registered SAM cont
                                                                                            • Get Registered SAM cont
                                                                                            • Get Registered SAM cont
                                                                                            • Get Registered SBA Profile
                                                                                            • Get Registered SAM Notarized Letter
                                                                                            • New Look of SAMgov on April 26 2021
                                                                                            • New Look of SAMgov Date Filter
                                                                                            • New Look of SAMgov Help and Support Page
                                                                                            • New Look of SAMgov on April 26 2021
                                                                                            • New Look of SAMgov on April 26 2021
                                                                                            • Legacy websites one-stop-shop
                                                                                            • Slide 37
                                                                                            • Research
                                                                                            • Identify
                                                                                            • Identify
                                                                                            • Identify
                                                                                            • Identify
                                                                                            • Identify
                                                                                            • Identify
                                                                                            • Identify
                                                                                            • Identify - betasamgov
                                                                                            • Identify - betasamgov
                                                                                            • Identify - betasamgov
                                                                                            • Identify
                                                                                            • Identify ndash Smaller Opportunities
                                                                                            • Identify
                                                                                            • Identify - Subcontracting
                                                                                            • Identify - Subcontracting
                                                                                            • Dynamic Small Business Search
                                                                                            • Understand - Small Business Set Asides
                                                                                            • Understand - Small Business Set Asides
                                                                                            • Government Marketing Plan
                                                                                            • Government Marketing Plan
                                                                                            • Government Marketing Plan
                                                                                            • Government Marketing Plan
                                                                                            • Government Marketing Plan
                                                                                            • Government Marketing Plan
                                                                                            • Government Marketing Plan
                                                                                            • Government Marketing Plan
                                                                                            • Government Marketing Plan ndash 11 Tips
                                                                                            • Government Marketing Plan ndash 11 Tips
                                                                                            • The EndhellipQuestions
                                                                                            • Slide 68

                                                                                              Identify - betasamgov

                                                                                              Identify

                                                                                              wwwfedconnectnet

                                                                                              bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                                                                              Identify ndash Smaller Opportunities

                                                                                              bull State of Montanahttpsspbmtgov

                                                                                              Vendors Resources

                                                                                              bull CitiesCountieshttpsgreatfallsmtnetrfps

                                                                                              bull Federal Agencieshttpwwwfsusdagovmainhelena

                                                                                              (Helena Forest Service)

                                                                                              Start Small

                                                                                              Identify

                                                                                              bull Identify target markets

                                                                                              bull Seek smaller opportunities

                                                                                              bull Consider subcontracting or finding a small business partner

                                                                                              Focus

                                                                                              Team Up

                                                                                              Federal State and Local

                                                                                              bull Good Way to Build Past Performance

                                                                                              bull Proactive Marketing

                                                                                              bull Establish Trustful Relationships

                                                                                              Networking Essential

                                                                                              bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                                                              Small Business Certifications

                                                                                              Identify - Subcontracting

                                                                                              Identify - Subcontracting

                                                                                              Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                                                              Dynamic Small Business Search

                                                                                              23Small Business

                                                                                              3

                                                                                              5

                                                                                              3

                                                                                              5

                                                                                              Understand - Small Business Set Asides

                                                                                              Woman Owned

                                                                                              Service-Disabled-Veteran Owned

                                                                                              Small Disadvantaged Business

                                                                                              HUBZone

                                                                                              Over $3500 not over $150000

                                                                                              Understand - Small Business Set Asides

                                                                                              bull Small Disadvantaged Business (SDB)

                                                                                              ndash Disadvantaged Business Enterprise (DBE

                                                                                              ndash 8(a) Program

                                                                                              bull Woman-Owned Small Business (WOSB)

                                                                                              bull Economically Disadvantaged WOSB

                                                                                              bull Veteran-Owned Small Business (VOSB)

                                                                                              ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                                                              bull HUBZone

                                                                                              httpswwwsbagovcontent

                                                                                              Government Marketing Plan

                                                                                              Primary Strategies for Marketing to the Government

                                                                                              bull Demand Generation

                                                                                              bull Differentiation

                                                                                              Government Marketing Plan

                                                                                              7 Ways to Market to the Government

                                                                                              1 Call potential buyers within federal agencies

                                                                                              2 Target government field offices in your area

                                                                                              3 Go to contractor matchmaking events

                                                                                              4 Look for subcontracting opportunities

                                                                                              Government Marketing Plan

                                                                                              7 Ways to Market to the Government

                                                                                              5 Get help from experts

                                                                                              6 Network in the business community

                                                                                              7 Optional Use government wide purchasing vehicles

                                                                                              Government Marketing Plan

                                                                                              1 Call potential buyers

                                                                                              bull Do your homework

                                                                                              bull Contractingprocurement officer

                                                                                              bull End user program manager or technical specialist

                                                                                              bull Establish relationship

                                                                                              Government Marketing Plan

                                                                                              2 Target government field offices in your area

                                                                                              bull Local offices will purchase under $25000

                                                                                              bull Larger purchases

                                                                                              bull Take advantage of your proximity

                                                                                              Government Marketing Plan

                                                                                              3 Go to matchmaking events put on by agencies and PTACs

                                                                                              bull Directly meetings

                                                                                              bull Access to end users

                                                                                              bull Meet prime contractors

                                                                                              bull Network

                                                                                              Government Marketing Plan

                                                                                              4 Look for subcontracting opportunities

                                                                                              bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                                              bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                                              5 Get help from experts

                                                                                              bull PTAC

                                                                                              bull EDOs and SBDCs

                                                                                              bull GSA

                                                                                              Government Marketing Plan

                                                                                              6 Network in the Community

                                                                                              bull Vendor fairs

                                                                                              bull Business matchmaking events

                                                                                              7 Use government-wide purchasing vehicles (Optional)

                                                                                              bull GSA Multiple Award schedules

                                                                                              bull Larger market for your goods and services

                                                                                              Government Marketing Plan ndash 11 Tips

                                                                                              1 Sources Sought and Request for Information

                                                                                              2 SBA profile

                                                                                              3 Capability briefing

                                                                                              4 Demographic of your market

                                                                                              5 Agencyrsquos mission

                                                                                              From Experts on Marketing to Agencies (the Customer)

                                                                                              Government Marketing Plan ndash 11 Tips

                                                                                              7 Agencyrsquos job

                                                                                              8 Understand and communicate

                                                                                              9 Reach out ndash follow up

                                                                                              10 Donrsquot lead with standard information

                                                                                              11 Donrsquot offer to do anything and everything

                                                                                              From Experts on Marketing to Agencies (the Customer)

                                                                                              The EndhellipQuestions

                                                                                              Personal Timely Assistance in Contracting

                                                                                              with the Government Contracting

                                                                                              Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                              LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                              Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                              wwwmontanaptacorg

                                                                                              • Introduction to Government Contracting 101
                                                                                              • Purpose
                                                                                              • Workshop Overview
                                                                                              • Introductions to Government Contracting Part 1
                                                                                              • What does the government buy
                                                                                              • The Big Challenge hellip
                                                                                              • Intro to government contracting
                                                                                              • Slide 8
                                                                                              • Readiness Factors to Consider
                                                                                              • Readiness Factors to Consider
                                                                                              • Take a Self-Assessment (Selfie)
                                                                                              • Slide 12
                                                                                              • Get Registered SAMgov
                                                                                              • Get Registered D-U-N-S Number
                                                                                              • Get Registered D-U-N-S Cont
                                                                                              • Get Registered NAICS Codes
                                                                                              • Get Registered PSC (Codes)
                                                                                              • Get Registered NAICS Search
                                                                                              • Get Registered PSC Search
                                                                                              • Get Registered Prepare to Create an SBA Profile
                                                                                              • Get Registered Past Performance References
                                                                                              • Get Registered Completed Basic Steps
                                                                                              • Get Registered Create a Logingov Acct
                                                                                              • Get Registered Sign into your SAM Acct
                                                                                              • Get Registered Create an Individual Acct
                                                                                              • Get Registered SAM cont
                                                                                              • Get Registered SAM cont
                                                                                              • Get Registered SAM cont
                                                                                              • Get Registered SBA Profile
                                                                                              • Get Registered SAM Notarized Letter
                                                                                              • New Look of SAMgov on April 26 2021
                                                                                              • New Look of SAMgov Date Filter
                                                                                              • New Look of SAMgov Help and Support Page
                                                                                              • New Look of SAMgov on April 26 2021
                                                                                              • New Look of SAMgov on April 26 2021
                                                                                              • Legacy websites one-stop-shop
                                                                                              • Slide 37
                                                                                              • Research
                                                                                              • Identify
                                                                                              • Identify
                                                                                              • Identify
                                                                                              • Identify
                                                                                              • Identify
                                                                                              • Identify
                                                                                              • Identify
                                                                                              • Identify - betasamgov
                                                                                              • Identify - betasamgov
                                                                                              • Identify - betasamgov
                                                                                              • Identify
                                                                                              • Identify ndash Smaller Opportunities
                                                                                              • Identify
                                                                                              • Identify - Subcontracting
                                                                                              • Identify - Subcontracting
                                                                                              • Dynamic Small Business Search
                                                                                              • Understand - Small Business Set Asides
                                                                                              • Understand - Small Business Set Asides
                                                                                              • Government Marketing Plan
                                                                                              • Government Marketing Plan
                                                                                              • Government Marketing Plan
                                                                                              • Government Marketing Plan
                                                                                              • Government Marketing Plan
                                                                                              • Government Marketing Plan
                                                                                              • Government Marketing Plan
                                                                                              • Government Marketing Plan
                                                                                              • Government Marketing Plan ndash 11 Tips
                                                                                              • Government Marketing Plan ndash 11 Tips
                                                                                              • The EndhellipQuestions
                                                                                              • Slide 68

                                                                                                Identify

                                                                                                wwwfedconnectnet

                                                                                                bull Department of Energybull Department of Homeland Security bull Department of Housing and Urban Development bull Department of the Interiorbull Environmental Protection Agencybull Small Business Administrationbull Social Security Administration

                                                                                                Identify ndash Smaller Opportunities

                                                                                                bull State of Montanahttpsspbmtgov

                                                                                                Vendors Resources

                                                                                                bull CitiesCountieshttpsgreatfallsmtnetrfps

                                                                                                bull Federal Agencieshttpwwwfsusdagovmainhelena

                                                                                                (Helena Forest Service)

                                                                                                Start Small

                                                                                                Identify

                                                                                                bull Identify target markets

                                                                                                bull Seek smaller opportunities

                                                                                                bull Consider subcontracting or finding a small business partner

                                                                                                Focus

                                                                                                Team Up

                                                                                                Federal State and Local

                                                                                                bull Good Way to Build Past Performance

                                                                                                bull Proactive Marketing

                                                                                                bull Establish Trustful Relationships

                                                                                                Networking Essential

                                                                                                bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                                                                Small Business Certifications

                                                                                                Identify - Subcontracting

                                                                                                Identify - Subcontracting

                                                                                                Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                                                                Dynamic Small Business Search

                                                                                                23Small Business

                                                                                                3

                                                                                                5

                                                                                                3

                                                                                                5

                                                                                                Understand - Small Business Set Asides

                                                                                                Woman Owned

                                                                                                Service-Disabled-Veteran Owned

                                                                                                Small Disadvantaged Business

                                                                                                HUBZone

                                                                                                Over $3500 not over $150000

                                                                                                Understand - Small Business Set Asides

                                                                                                bull Small Disadvantaged Business (SDB)

                                                                                                ndash Disadvantaged Business Enterprise (DBE

                                                                                                ndash 8(a) Program

                                                                                                bull Woman-Owned Small Business (WOSB)

                                                                                                bull Economically Disadvantaged WOSB

                                                                                                bull Veteran-Owned Small Business (VOSB)

                                                                                                ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                                                                bull HUBZone

                                                                                                httpswwwsbagovcontent

                                                                                                Government Marketing Plan

                                                                                                Primary Strategies for Marketing to the Government

                                                                                                bull Demand Generation

                                                                                                bull Differentiation

                                                                                                Government Marketing Plan

                                                                                                7 Ways to Market to the Government

                                                                                                1 Call potential buyers within federal agencies

                                                                                                2 Target government field offices in your area

                                                                                                3 Go to contractor matchmaking events

                                                                                                4 Look for subcontracting opportunities

                                                                                                Government Marketing Plan

                                                                                                7 Ways to Market to the Government

                                                                                                5 Get help from experts

                                                                                                6 Network in the business community

                                                                                                7 Optional Use government wide purchasing vehicles

                                                                                                Government Marketing Plan

                                                                                                1 Call potential buyers

                                                                                                bull Do your homework

                                                                                                bull Contractingprocurement officer

                                                                                                bull End user program manager or technical specialist

                                                                                                bull Establish relationship

                                                                                                Government Marketing Plan

                                                                                                2 Target government field offices in your area

                                                                                                bull Local offices will purchase under $25000

                                                                                                bull Larger purchases

                                                                                                bull Take advantage of your proximity

                                                                                                Government Marketing Plan

                                                                                                3 Go to matchmaking events put on by agencies and PTACs

                                                                                                bull Directly meetings

                                                                                                bull Access to end users

                                                                                                bull Meet prime contractors

                                                                                                bull Network

                                                                                                Government Marketing Plan

                                                                                                4 Look for subcontracting opportunities

                                                                                                bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                                                bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                                                5 Get help from experts

                                                                                                bull PTAC

                                                                                                bull EDOs and SBDCs

                                                                                                bull GSA

                                                                                                Government Marketing Plan

                                                                                                6 Network in the Community

                                                                                                bull Vendor fairs

                                                                                                bull Business matchmaking events

                                                                                                7 Use government-wide purchasing vehicles (Optional)

                                                                                                bull GSA Multiple Award schedules

                                                                                                bull Larger market for your goods and services

                                                                                                Government Marketing Plan ndash 11 Tips

                                                                                                1 Sources Sought and Request for Information

                                                                                                2 SBA profile

                                                                                                3 Capability briefing

                                                                                                4 Demographic of your market

                                                                                                5 Agencyrsquos mission

                                                                                                From Experts on Marketing to Agencies (the Customer)

                                                                                                Government Marketing Plan ndash 11 Tips

                                                                                                7 Agencyrsquos job

                                                                                                8 Understand and communicate

                                                                                                9 Reach out ndash follow up

                                                                                                10 Donrsquot lead with standard information

                                                                                                11 Donrsquot offer to do anything and everything

                                                                                                From Experts on Marketing to Agencies (the Customer)

                                                                                                The EndhellipQuestions

                                                                                                Personal Timely Assistance in Contracting

                                                                                                with the Government Contracting

                                                                                                Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                                LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                                Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                                wwwmontanaptacorg

                                                                                                • Introduction to Government Contracting 101
                                                                                                • Purpose
                                                                                                • Workshop Overview
                                                                                                • Introductions to Government Contracting Part 1
                                                                                                • What does the government buy
                                                                                                • The Big Challenge hellip
                                                                                                • Intro to government contracting
                                                                                                • Slide 8
                                                                                                • Readiness Factors to Consider
                                                                                                • Readiness Factors to Consider
                                                                                                • Take a Self-Assessment (Selfie)
                                                                                                • Slide 12
                                                                                                • Get Registered SAMgov
                                                                                                • Get Registered D-U-N-S Number
                                                                                                • Get Registered D-U-N-S Cont
                                                                                                • Get Registered NAICS Codes
                                                                                                • Get Registered PSC (Codes)
                                                                                                • Get Registered NAICS Search
                                                                                                • Get Registered PSC Search
                                                                                                • Get Registered Prepare to Create an SBA Profile
                                                                                                • Get Registered Past Performance References
                                                                                                • Get Registered Completed Basic Steps
                                                                                                • Get Registered Create a Logingov Acct
                                                                                                • Get Registered Sign into your SAM Acct
                                                                                                • Get Registered Create an Individual Acct
                                                                                                • Get Registered SAM cont
                                                                                                • Get Registered SAM cont
                                                                                                • Get Registered SAM cont
                                                                                                • Get Registered SBA Profile
                                                                                                • Get Registered SAM Notarized Letter
                                                                                                • New Look of SAMgov on April 26 2021
                                                                                                • New Look of SAMgov Date Filter
                                                                                                • New Look of SAMgov Help and Support Page
                                                                                                • New Look of SAMgov on April 26 2021
                                                                                                • New Look of SAMgov on April 26 2021
                                                                                                • Legacy websites one-stop-shop
                                                                                                • Slide 37
                                                                                                • Research
                                                                                                • Identify
                                                                                                • Identify
                                                                                                • Identify
                                                                                                • Identify
                                                                                                • Identify
                                                                                                • Identify
                                                                                                • Identify
                                                                                                • Identify - betasamgov
                                                                                                • Identify - betasamgov
                                                                                                • Identify - betasamgov
                                                                                                • Identify
                                                                                                • Identify ndash Smaller Opportunities
                                                                                                • Identify
                                                                                                • Identify - Subcontracting
                                                                                                • Identify - Subcontracting
                                                                                                • Dynamic Small Business Search
                                                                                                • Understand - Small Business Set Asides
                                                                                                • Understand - Small Business Set Asides
                                                                                                • Government Marketing Plan
                                                                                                • Government Marketing Plan
                                                                                                • Government Marketing Plan
                                                                                                • Government Marketing Plan
                                                                                                • Government Marketing Plan
                                                                                                • Government Marketing Plan
                                                                                                • Government Marketing Plan
                                                                                                • Government Marketing Plan
                                                                                                • Government Marketing Plan ndash 11 Tips
                                                                                                • Government Marketing Plan ndash 11 Tips
                                                                                                • The EndhellipQuestions
                                                                                                • Slide 68

                                                                                                  Identify ndash Smaller Opportunities

                                                                                                  bull State of Montanahttpsspbmtgov

                                                                                                  Vendors Resources

                                                                                                  bull CitiesCountieshttpsgreatfallsmtnetrfps

                                                                                                  bull Federal Agencieshttpwwwfsusdagovmainhelena

                                                                                                  (Helena Forest Service)

                                                                                                  Start Small

                                                                                                  Identify

                                                                                                  bull Identify target markets

                                                                                                  bull Seek smaller opportunities

                                                                                                  bull Consider subcontracting or finding a small business partner

                                                                                                  Focus

                                                                                                  Team Up

                                                                                                  Federal State and Local

                                                                                                  bull Good Way to Build Past Performance

                                                                                                  bull Proactive Marketing

                                                                                                  bull Establish Trustful Relationships

                                                                                                  Networking Essential

                                                                                                  bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                                                                  Small Business Certifications

                                                                                                  Identify - Subcontracting

                                                                                                  Identify - Subcontracting

                                                                                                  Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                                                                  Dynamic Small Business Search

                                                                                                  23Small Business

                                                                                                  3

                                                                                                  5

                                                                                                  3

                                                                                                  5

                                                                                                  Understand - Small Business Set Asides

                                                                                                  Woman Owned

                                                                                                  Service-Disabled-Veteran Owned

                                                                                                  Small Disadvantaged Business

                                                                                                  HUBZone

                                                                                                  Over $3500 not over $150000

                                                                                                  Understand - Small Business Set Asides

                                                                                                  bull Small Disadvantaged Business (SDB)

                                                                                                  ndash Disadvantaged Business Enterprise (DBE

                                                                                                  ndash 8(a) Program

                                                                                                  bull Woman-Owned Small Business (WOSB)

                                                                                                  bull Economically Disadvantaged WOSB

                                                                                                  bull Veteran-Owned Small Business (VOSB)

                                                                                                  ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                                                                  bull HUBZone

                                                                                                  httpswwwsbagovcontent

                                                                                                  Government Marketing Plan

                                                                                                  Primary Strategies for Marketing to the Government

                                                                                                  bull Demand Generation

                                                                                                  bull Differentiation

                                                                                                  Government Marketing Plan

                                                                                                  7 Ways to Market to the Government

                                                                                                  1 Call potential buyers within federal agencies

                                                                                                  2 Target government field offices in your area

                                                                                                  3 Go to contractor matchmaking events

                                                                                                  4 Look for subcontracting opportunities

                                                                                                  Government Marketing Plan

                                                                                                  7 Ways to Market to the Government

                                                                                                  5 Get help from experts

                                                                                                  6 Network in the business community

                                                                                                  7 Optional Use government wide purchasing vehicles

                                                                                                  Government Marketing Plan

                                                                                                  1 Call potential buyers

                                                                                                  bull Do your homework

                                                                                                  bull Contractingprocurement officer

                                                                                                  bull End user program manager or technical specialist

                                                                                                  bull Establish relationship

                                                                                                  Government Marketing Plan

                                                                                                  2 Target government field offices in your area

                                                                                                  bull Local offices will purchase under $25000

                                                                                                  bull Larger purchases

                                                                                                  bull Take advantage of your proximity

                                                                                                  Government Marketing Plan

                                                                                                  3 Go to matchmaking events put on by agencies and PTACs

                                                                                                  bull Directly meetings

                                                                                                  bull Access to end users

                                                                                                  bull Meet prime contractors

                                                                                                  bull Network

                                                                                                  Government Marketing Plan

                                                                                                  4 Look for subcontracting opportunities

                                                                                                  bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                                                  bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                                                  5 Get help from experts

                                                                                                  bull PTAC

                                                                                                  bull EDOs and SBDCs

                                                                                                  bull GSA

                                                                                                  Government Marketing Plan

                                                                                                  6 Network in the Community

                                                                                                  bull Vendor fairs

                                                                                                  bull Business matchmaking events

                                                                                                  7 Use government-wide purchasing vehicles (Optional)

                                                                                                  bull GSA Multiple Award schedules

                                                                                                  bull Larger market for your goods and services

                                                                                                  Government Marketing Plan ndash 11 Tips

                                                                                                  1 Sources Sought and Request for Information

                                                                                                  2 SBA profile

                                                                                                  3 Capability briefing

                                                                                                  4 Demographic of your market

                                                                                                  5 Agencyrsquos mission

                                                                                                  From Experts on Marketing to Agencies (the Customer)

                                                                                                  Government Marketing Plan ndash 11 Tips

                                                                                                  7 Agencyrsquos job

                                                                                                  8 Understand and communicate

                                                                                                  9 Reach out ndash follow up

                                                                                                  10 Donrsquot lead with standard information

                                                                                                  11 Donrsquot offer to do anything and everything

                                                                                                  From Experts on Marketing to Agencies (the Customer)

                                                                                                  The EndhellipQuestions

                                                                                                  Personal Timely Assistance in Contracting

                                                                                                  with the Government Contracting

                                                                                                  Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                                  LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                                  Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                                  wwwmontanaptacorg

                                                                                                  • Introduction to Government Contracting 101
                                                                                                  • Purpose
                                                                                                  • Workshop Overview
                                                                                                  • Introductions to Government Contracting Part 1
                                                                                                  • What does the government buy
                                                                                                  • The Big Challenge hellip
                                                                                                  • Intro to government contracting
                                                                                                  • Slide 8
                                                                                                  • Readiness Factors to Consider
                                                                                                  • Readiness Factors to Consider
                                                                                                  • Take a Self-Assessment (Selfie)
                                                                                                  • Slide 12
                                                                                                  • Get Registered SAMgov
                                                                                                  • Get Registered D-U-N-S Number
                                                                                                  • Get Registered D-U-N-S Cont
                                                                                                  • Get Registered NAICS Codes
                                                                                                  • Get Registered PSC (Codes)
                                                                                                  • Get Registered NAICS Search
                                                                                                  • Get Registered PSC Search
                                                                                                  • Get Registered Prepare to Create an SBA Profile
                                                                                                  • Get Registered Past Performance References
                                                                                                  • Get Registered Completed Basic Steps
                                                                                                  • Get Registered Create a Logingov Acct
                                                                                                  • Get Registered Sign into your SAM Acct
                                                                                                  • Get Registered Create an Individual Acct
                                                                                                  • Get Registered SAM cont
                                                                                                  • Get Registered SAM cont
                                                                                                  • Get Registered SAM cont
                                                                                                  • Get Registered SBA Profile
                                                                                                  • Get Registered SAM Notarized Letter
                                                                                                  • New Look of SAMgov on April 26 2021
                                                                                                  • New Look of SAMgov Date Filter
                                                                                                  • New Look of SAMgov Help and Support Page
                                                                                                  • New Look of SAMgov on April 26 2021
                                                                                                  • New Look of SAMgov on April 26 2021
                                                                                                  • Legacy websites one-stop-shop
                                                                                                  • Slide 37
                                                                                                  • Research
                                                                                                  • Identify
                                                                                                  • Identify
                                                                                                  • Identify
                                                                                                  • Identify
                                                                                                  • Identify
                                                                                                  • Identify
                                                                                                  • Identify
                                                                                                  • Identify - betasamgov
                                                                                                  • Identify - betasamgov
                                                                                                  • Identify - betasamgov
                                                                                                  • Identify
                                                                                                  • Identify ndash Smaller Opportunities
                                                                                                  • Identify
                                                                                                  • Identify - Subcontracting
                                                                                                  • Identify - Subcontracting
                                                                                                  • Dynamic Small Business Search
                                                                                                  • Understand - Small Business Set Asides
                                                                                                  • Understand - Small Business Set Asides
                                                                                                  • Government Marketing Plan
                                                                                                  • Government Marketing Plan
                                                                                                  • Government Marketing Plan
                                                                                                  • Government Marketing Plan
                                                                                                  • Government Marketing Plan
                                                                                                  • Government Marketing Plan
                                                                                                  • Government Marketing Plan
                                                                                                  • Government Marketing Plan
                                                                                                  • Government Marketing Plan ndash 11 Tips
                                                                                                  • Government Marketing Plan ndash 11 Tips
                                                                                                  • The EndhellipQuestions
                                                                                                  • Slide 68

                                                                                                    Start Small

                                                                                                    Identify

                                                                                                    bull Identify target markets

                                                                                                    bull Seek smaller opportunities

                                                                                                    bull Consider subcontracting or finding a small business partner

                                                                                                    Focus

                                                                                                    Team Up

                                                                                                    Federal State and Local

                                                                                                    bull Good Way to Build Past Performance

                                                                                                    bull Proactive Marketing

                                                                                                    bull Establish Trustful Relationships

                                                                                                    Networking Essential

                                                                                                    bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                                                                    Small Business Certifications

                                                                                                    Identify - Subcontracting

                                                                                                    Identify - Subcontracting

                                                                                                    Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                                                                    Dynamic Small Business Search

                                                                                                    23Small Business

                                                                                                    3

                                                                                                    5

                                                                                                    3

                                                                                                    5

                                                                                                    Understand - Small Business Set Asides

                                                                                                    Woman Owned

                                                                                                    Service-Disabled-Veteran Owned

                                                                                                    Small Disadvantaged Business

                                                                                                    HUBZone

                                                                                                    Over $3500 not over $150000

                                                                                                    Understand - Small Business Set Asides

                                                                                                    bull Small Disadvantaged Business (SDB)

                                                                                                    ndash Disadvantaged Business Enterprise (DBE

                                                                                                    ndash 8(a) Program

                                                                                                    bull Woman-Owned Small Business (WOSB)

                                                                                                    bull Economically Disadvantaged WOSB

                                                                                                    bull Veteran-Owned Small Business (VOSB)

                                                                                                    ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                                                                    bull HUBZone

                                                                                                    httpswwwsbagovcontent

                                                                                                    Government Marketing Plan

                                                                                                    Primary Strategies for Marketing to the Government

                                                                                                    bull Demand Generation

                                                                                                    bull Differentiation

                                                                                                    Government Marketing Plan

                                                                                                    7 Ways to Market to the Government

                                                                                                    1 Call potential buyers within federal agencies

                                                                                                    2 Target government field offices in your area

                                                                                                    3 Go to contractor matchmaking events

                                                                                                    4 Look for subcontracting opportunities

                                                                                                    Government Marketing Plan

                                                                                                    7 Ways to Market to the Government

                                                                                                    5 Get help from experts

                                                                                                    6 Network in the business community

                                                                                                    7 Optional Use government wide purchasing vehicles

                                                                                                    Government Marketing Plan

                                                                                                    1 Call potential buyers

                                                                                                    bull Do your homework

                                                                                                    bull Contractingprocurement officer

                                                                                                    bull End user program manager or technical specialist

                                                                                                    bull Establish relationship

                                                                                                    Government Marketing Plan

                                                                                                    2 Target government field offices in your area

                                                                                                    bull Local offices will purchase under $25000

                                                                                                    bull Larger purchases

                                                                                                    bull Take advantage of your proximity

                                                                                                    Government Marketing Plan

                                                                                                    3 Go to matchmaking events put on by agencies and PTACs

                                                                                                    bull Directly meetings

                                                                                                    bull Access to end users

                                                                                                    bull Meet prime contractors

                                                                                                    bull Network

                                                                                                    Government Marketing Plan

                                                                                                    4 Look for subcontracting opportunities

                                                                                                    bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                                                    bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                                                    5 Get help from experts

                                                                                                    bull PTAC

                                                                                                    bull EDOs and SBDCs

                                                                                                    bull GSA

                                                                                                    Government Marketing Plan

                                                                                                    6 Network in the Community

                                                                                                    bull Vendor fairs

                                                                                                    bull Business matchmaking events

                                                                                                    7 Use government-wide purchasing vehicles (Optional)

                                                                                                    bull GSA Multiple Award schedules

                                                                                                    bull Larger market for your goods and services

                                                                                                    Government Marketing Plan ndash 11 Tips

                                                                                                    1 Sources Sought and Request for Information

                                                                                                    2 SBA profile

                                                                                                    3 Capability briefing

                                                                                                    4 Demographic of your market

                                                                                                    5 Agencyrsquos mission

                                                                                                    From Experts on Marketing to Agencies (the Customer)

                                                                                                    Government Marketing Plan ndash 11 Tips

                                                                                                    7 Agencyrsquos job

                                                                                                    8 Understand and communicate

                                                                                                    9 Reach out ndash follow up

                                                                                                    10 Donrsquot lead with standard information

                                                                                                    11 Donrsquot offer to do anything and everything

                                                                                                    From Experts on Marketing to Agencies (the Customer)

                                                                                                    The EndhellipQuestions

                                                                                                    Personal Timely Assistance in Contracting

                                                                                                    with the Government Contracting

                                                                                                    Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                                    LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                                    Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                                    wwwmontanaptacorg

                                                                                                    • Introduction to Government Contracting 101
                                                                                                    • Purpose
                                                                                                    • Workshop Overview
                                                                                                    • Introductions to Government Contracting Part 1
                                                                                                    • What does the government buy
                                                                                                    • The Big Challenge hellip
                                                                                                    • Intro to government contracting
                                                                                                    • Slide 8
                                                                                                    • Readiness Factors to Consider
                                                                                                    • Readiness Factors to Consider
                                                                                                    • Take a Self-Assessment (Selfie)
                                                                                                    • Slide 12
                                                                                                    • Get Registered SAMgov
                                                                                                    • Get Registered D-U-N-S Number
                                                                                                    • Get Registered D-U-N-S Cont
                                                                                                    • Get Registered NAICS Codes
                                                                                                    • Get Registered PSC (Codes)
                                                                                                    • Get Registered NAICS Search
                                                                                                    • Get Registered PSC Search
                                                                                                    • Get Registered Prepare to Create an SBA Profile
                                                                                                    • Get Registered Past Performance References
                                                                                                    • Get Registered Completed Basic Steps
                                                                                                    • Get Registered Create a Logingov Acct
                                                                                                    • Get Registered Sign into your SAM Acct
                                                                                                    • Get Registered Create an Individual Acct
                                                                                                    • Get Registered SAM cont
                                                                                                    • Get Registered SAM cont
                                                                                                    • Get Registered SAM cont
                                                                                                    • Get Registered SBA Profile
                                                                                                    • Get Registered SAM Notarized Letter
                                                                                                    • New Look of SAMgov on April 26 2021
                                                                                                    • New Look of SAMgov Date Filter
                                                                                                    • New Look of SAMgov Help and Support Page
                                                                                                    • New Look of SAMgov on April 26 2021
                                                                                                    • New Look of SAMgov on April 26 2021
                                                                                                    • Legacy websites one-stop-shop
                                                                                                    • Slide 37
                                                                                                    • Research
                                                                                                    • Identify
                                                                                                    • Identify
                                                                                                    • Identify
                                                                                                    • Identify
                                                                                                    • Identify
                                                                                                    • Identify
                                                                                                    • Identify
                                                                                                    • Identify - betasamgov
                                                                                                    • Identify - betasamgov
                                                                                                    • Identify - betasamgov
                                                                                                    • Identify
                                                                                                    • Identify ndash Smaller Opportunities
                                                                                                    • Identify
                                                                                                    • Identify - Subcontracting
                                                                                                    • Identify - Subcontracting
                                                                                                    • Dynamic Small Business Search
                                                                                                    • Understand - Small Business Set Asides
                                                                                                    • Understand - Small Business Set Asides
                                                                                                    • Government Marketing Plan
                                                                                                    • Government Marketing Plan
                                                                                                    • Government Marketing Plan
                                                                                                    • Government Marketing Plan
                                                                                                    • Government Marketing Plan
                                                                                                    • Government Marketing Plan
                                                                                                    • Government Marketing Plan
                                                                                                    • Government Marketing Plan
                                                                                                    • Government Marketing Plan ndash 11 Tips
                                                                                                    • Government Marketing Plan ndash 11 Tips
                                                                                                    • The EndhellipQuestions
                                                                                                    • Slide 68

                                                                                                      Federal State and Local

                                                                                                      bull Good Way to Build Past Performance

                                                                                                      bull Proactive Marketing

                                                                                                      bull Establish Trustful Relationships

                                                                                                      Networking Essential

                                                                                                      bull Attend Pre-Solicitation Pre-Proposal Events Meet The Buyers

                                                                                                      Small Business Certifications

                                                                                                      Identify - Subcontracting

                                                                                                      Identify - Subcontracting

                                                                                                      Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                                                                      Dynamic Small Business Search

                                                                                                      23Small Business

                                                                                                      3

                                                                                                      5

                                                                                                      3

                                                                                                      5

                                                                                                      Understand - Small Business Set Asides

                                                                                                      Woman Owned

                                                                                                      Service-Disabled-Veteran Owned

                                                                                                      Small Disadvantaged Business

                                                                                                      HUBZone

                                                                                                      Over $3500 not over $150000

                                                                                                      Understand - Small Business Set Asides

                                                                                                      bull Small Disadvantaged Business (SDB)

                                                                                                      ndash Disadvantaged Business Enterprise (DBE

                                                                                                      ndash 8(a) Program

                                                                                                      bull Woman-Owned Small Business (WOSB)

                                                                                                      bull Economically Disadvantaged WOSB

                                                                                                      bull Veteran-Owned Small Business (VOSB)

                                                                                                      ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                                                                      bull HUBZone

                                                                                                      httpswwwsbagovcontent

                                                                                                      Government Marketing Plan

                                                                                                      Primary Strategies for Marketing to the Government

                                                                                                      bull Demand Generation

                                                                                                      bull Differentiation

                                                                                                      Government Marketing Plan

                                                                                                      7 Ways to Market to the Government

                                                                                                      1 Call potential buyers within federal agencies

                                                                                                      2 Target government field offices in your area

                                                                                                      3 Go to contractor matchmaking events

                                                                                                      4 Look for subcontracting opportunities

                                                                                                      Government Marketing Plan

                                                                                                      7 Ways to Market to the Government

                                                                                                      5 Get help from experts

                                                                                                      6 Network in the business community

                                                                                                      7 Optional Use government wide purchasing vehicles

                                                                                                      Government Marketing Plan

                                                                                                      1 Call potential buyers

                                                                                                      bull Do your homework

                                                                                                      bull Contractingprocurement officer

                                                                                                      bull End user program manager or technical specialist

                                                                                                      bull Establish relationship

                                                                                                      Government Marketing Plan

                                                                                                      2 Target government field offices in your area

                                                                                                      bull Local offices will purchase under $25000

                                                                                                      bull Larger purchases

                                                                                                      bull Take advantage of your proximity

                                                                                                      Government Marketing Plan

                                                                                                      3 Go to matchmaking events put on by agencies and PTACs

                                                                                                      bull Directly meetings

                                                                                                      bull Access to end users

                                                                                                      bull Meet prime contractors

                                                                                                      bull Network

                                                                                                      Government Marketing Plan

                                                                                                      4 Look for subcontracting opportunities

                                                                                                      bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                                                      bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                                                      5 Get help from experts

                                                                                                      bull PTAC

                                                                                                      bull EDOs and SBDCs

                                                                                                      bull GSA

                                                                                                      Government Marketing Plan

                                                                                                      6 Network in the Community

                                                                                                      bull Vendor fairs

                                                                                                      bull Business matchmaking events

                                                                                                      7 Use government-wide purchasing vehicles (Optional)

                                                                                                      bull GSA Multiple Award schedules

                                                                                                      bull Larger market for your goods and services

                                                                                                      Government Marketing Plan ndash 11 Tips

                                                                                                      1 Sources Sought and Request for Information

                                                                                                      2 SBA profile

                                                                                                      3 Capability briefing

                                                                                                      4 Demographic of your market

                                                                                                      5 Agencyrsquos mission

                                                                                                      From Experts on Marketing to Agencies (the Customer)

                                                                                                      Government Marketing Plan ndash 11 Tips

                                                                                                      7 Agencyrsquos job

                                                                                                      8 Understand and communicate

                                                                                                      9 Reach out ndash follow up

                                                                                                      10 Donrsquot lead with standard information

                                                                                                      11 Donrsquot offer to do anything and everything

                                                                                                      From Experts on Marketing to Agencies (the Customer)

                                                                                                      The EndhellipQuestions

                                                                                                      Personal Timely Assistance in Contracting

                                                                                                      with the Government Contracting

                                                                                                      Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                                      LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                                      Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                                      wwwmontanaptacorg

                                                                                                      • Introduction to Government Contracting 101
                                                                                                      • Purpose
                                                                                                      • Workshop Overview
                                                                                                      • Introductions to Government Contracting Part 1
                                                                                                      • What does the government buy
                                                                                                      • The Big Challenge hellip
                                                                                                      • Intro to government contracting
                                                                                                      • Slide 8
                                                                                                      • Readiness Factors to Consider
                                                                                                      • Readiness Factors to Consider
                                                                                                      • Take a Self-Assessment (Selfie)
                                                                                                      • Slide 12
                                                                                                      • Get Registered SAMgov
                                                                                                      • Get Registered D-U-N-S Number
                                                                                                      • Get Registered D-U-N-S Cont
                                                                                                      • Get Registered NAICS Codes
                                                                                                      • Get Registered PSC (Codes)
                                                                                                      • Get Registered NAICS Search
                                                                                                      • Get Registered PSC Search
                                                                                                      • Get Registered Prepare to Create an SBA Profile
                                                                                                      • Get Registered Past Performance References
                                                                                                      • Get Registered Completed Basic Steps
                                                                                                      • Get Registered Create a Logingov Acct
                                                                                                      • Get Registered Sign into your SAM Acct
                                                                                                      • Get Registered Create an Individual Acct
                                                                                                      • Get Registered SAM cont
                                                                                                      • Get Registered SAM cont
                                                                                                      • Get Registered SAM cont
                                                                                                      • Get Registered SBA Profile
                                                                                                      • Get Registered SAM Notarized Letter
                                                                                                      • New Look of SAMgov on April 26 2021
                                                                                                      • New Look of SAMgov Date Filter
                                                                                                      • New Look of SAMgov Help and Support Page
                                                                                                      • New Look of SAMgov on April 26 2021
                                                                                                      • New Look of SAMgov on April 26 2021
                                                                                                      • Legacy websites one-stop-shop
                                                                                                      • Slide 37
                                                                                                      • Research
                                                                                                      • Identify
                                                                                                      • Identify
                                                                                                      • Identify
                                                                                                      • Identify
                                                                                                      • Identify
                                                                                                      • Identify
                                                                                                      • Identify
                                                                                                      • Identify - betasamgov
                                                                                                      • Identify - betasamgov
                                                                                                      • Identify - betasamgov
                                                                                                      • Identify
                                                                                                      • Identify ndash Smaller Opportunities
                                                                                                      • Identify
                                                                                                      • Identify - Subcontracting
                                                                                                      • Identify - Subcontracting
                                                                                                      • Dynamic Small Business Search
                                                                                                      • Understand - Small Business Set Asides
                                                                                                      • Understand - Small Business Set Asides
                                                                                                      • Government Marketing Plan
                                                                                                      • Government Marketing Plan
                                                                                                      • Government Marketing Plan
                                                                                                      • Government Marketing Plan
                                                                                                      • Government Marketing Plan
                                                                                                      • Government Marketing Plan
                                                                                                      • Government Marketing Plan
                                                                                                      • Government Marketing Plan
                                                                                                      • Government Marketing Plan ndash 11 Tips
                                                                                                      • Government Marketing Plan ndash 11 Tips
                                                                                                      • The EndhellipQuestions
                                                                                                      • Slide 68

                                                                                                        Identify - Subcontracting

                                                                                                        Dynamic Small Business Search httpsdsbssbagovdsbssearchdsp_profilelistcfmRequestTimeout=180

                                                                                                        Dynamic Small Business Search

                                                                                                        23Small Business

                                                                                                        3

                                                                                                        5

                                                                                                        3

                                                                                                        5

                                                                                                        Understand - Small Business Set Asides

                                                                                                        Woman Owned

                                                                                                        Service-Disabled-Veteran Owned

                                                                                                        Small Disadvantaged Business

                                                                                                        HUBZone

                                                                                                        Over $3500 not over $150000

                                                                                                        Understand - Small Business Set Asides

                                                                                                        bull Small Disadvantaged Business (SDB)

                                                                                                        ndash Disadvantaged Business Enterprise (DBE

                                                                                                        ndash 8(a) Program

                                                                                                        bull Woman-Owned Small Business (WOSB)

                                                                                                        bull Economically Disadvantaged WOSB

                                                                                                        bull Veteran-Owned Small Business (VOSB)

                                                                                                        ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                                                                        bull HUBZone

                                                                                                        httpswwwsbagovcontent

                                                                                                        Government Marketing Plan

                                                                                                        Primary Strategies for Marketing to the Government

                                                                                                        bull Demand Generation

                                                                                                        bull Differentiation

                                                                                                        Government Marketing Plan

                                                                                                        7 Ways to Market to the Government

                                                                                                        1 Call potential buyers within federal agencies

                                                                                                        2 Target government field offices in your area

                                                                                                        3 Go to contractor matchmaking events

                                                                                                        4 Look for subcontracting opportunities

                                                                                                        Government Marketing Plan

                                                                                                        7 Ways to Market to the Government

                                                                                                        5 Get help from experts

                                                                                                        6 Network in the business community

                                                                                                        7 Optional Use government wide purchasing vehicles

                                                                                                        Government Marketing Plan

                                                                                                        1 Call potential buyers

                                                                                                        bull Do your homework

                                                                                                        bull Contractingprocurement officer

                                                                                                        bull End user program manager or technical specialist

                                                                                                        bull Establish relationship

                                                                                                        Government Marketing Plan

                                                                                                        2 Target government field offices in your area

                                                                                                        bull Local offices will purchase under $25000

                                                                                                        bull Larger purchases

                                                                                                        bull Take advantage of your proximity

                                                                                                        Government Marketing Plan

                                                                                                        3 Go to matchmaking events put on by agencies and PTACs

                                                                                                        bull Directly meetings

                                                                                                        bull Access to end users

                                                                                                        bull Meet prime contractors

                                                                                                        bull Network

                                                                                                        Government Marketing Plan

                                                                                                        4 Look for subcontracting opportunities

                                                                                                        bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                                                        bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                                                        5 Get help from experts

                                                                                                        bull PTAC

                                                                                                        bull EDOs and SBDCs

                                                                                                        bull GSA

                                                                                                        Government Marketing Plan

                                                                                                        6 Network in the Community

                                                                                                        bull Vendor fairs

                                                                                                        bull Business matchmaking events

                                                                                                        7 Use government-wide purchasing vehicles (Optional)

                                                                                                        bull GSA Multiple Award schedules

                                                                                                        bull Larger market for your goods and services

                                                                                                        Government Marketing Plan ndash 11 Tips

                                                                                                        1 Sources Sought and Request for Information

                                                                                                        2 SBA profile

                                                                                                        3 Capability briefing

                                                                                                        4 Demographic of your market

                                                                                                        5 Agencyrsquos mission

                                                                                                        From Experts on Marketing to Agencies (the Customer)

                                                                                                        Government Marketing Plan ndash 11 Tips

                                                                                                        7 Agencyrsquos job

                                                                                                        8 Understand and communicate

                                                                                                        9 Reach out ndash follow up

                                                                                                        10 Donrsquot lead with standard information

                                                                                                        11 Donrsquot offer to do anything and everything

                                                                                                        From Experts on Marketing to Agencies (the Customer)

                                                                                                        The EndhellipQuestions

                                                                                                        Personal Timely Assistance in Contracting

                                                                                                        with the Government Contracting

                                                                                                        Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                                        LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                                        Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                                        wwwmontanaptacorg

                                                                                                        • Introduction to Government Contracting 101
                                                                                                        • Purpose
                                                                                                        • Workshop Overview
                                                                                                        • Introductions to Government Contracting Part 1
                                                                                                        • What does the government buy
                                                                                                        • The Big Challenge hellip
                                                                                                        • Intro to government contracting
                                                                                                        • Slide 8
                                                                                                        • Readiness Factors to Consider
                                                                                                        • Readiness Factors to Consider
                                                                                                        • Take a Self-Assessment (Selfie)
                                                                                                        • Slide 12
                                                                                                        • Get Registered SAMgov
                                                                                                        • Get Registered D-U-N-S Number
                                                                                                        • Get Registered D-U-N-S Cont
                                                                                                        • Get Registered NAICS Codes
                                                                                                        • Get Registered PSC (Codes)
                                                                                                        • Get Registered NAICS Search
                                                                                                        • Get Registered PSC Search
                                                                                                        • Get Registered Prepare to Create an SBA Profile
                                                                                                        • Get Registered Past Performance References
                                                                                                        • Get Registered Completed Basic Steps
                                                                                                        • Get Registered Create a Logingov Acct
                                                                                                        • Get Registered Sign into your SAM Acct
                                                                                                        • Get Registered Create an Individual Acct
                                                                                                        • Get Registered SAM cont
                                                                                                        • Get Registered SAM cont
                                                                                                        • Get Registered SAM cont
                                                                                                        • Get Registered SBA Profile
                                                                                                        • Get Registered SAM Notarized Letter
                                                                                                        • New Look of SAMgov on April 26 2021
                                                                                                        • New Look of SAMgov Date Filter
                                                                                                        • New Look of SAMgov Help and Support Page
                                                                                                        • New Look of SAMgov on April 26 2021
                                                                                                        • New Look of SAMgov on April 26 2021
                                                                                                        • Legacy websites one-stop-shop
                                                                                                        • Slide 37
                                                                                                        • Research
                                                                                                        • Identify
                                                                                                        • Identify
                                                                                                        • Identify
                                                                                                        • Identify
                                                                                                        • Identify
                                                                                                        • Identify
                                                                                                        • Identify
                                                                                                        • Identify - betasamgov
                                                                                                        • Identify - betasamgov
                                                                                                        • Identify - betasamgov
                                                                                                        • Identify
                                                                                                        • Identify ndash Smaller Opportunities
                                                                                                        • Identify
                                                                                                        • Identify - Subcontracting
                                                                                                        • Identify - Subcontracting
                                                                                                        • Dynamic Small Business Search
                                                                                                        • Understand - Small Business Set Asides
                                                                                                        • Understand - Small Business Set Asides
                                                                                                        • Government Marketing Plan
                                                                                                        • Government Marketing Plan
                                                                                                        • Government Marketing Plan
                                                                                                        • Government Marketing Plan
                                                                                                        • Government Marketing Plan
                                                                                                        • Government Marketing Plan
                                                                                                        • Government Marketing Plan
                                                                                                        • Government Marketing Plan
                                                                                                        • Government Marketing Plan ndash 11 Tips
                                                                                                        • Government Marketing Plan ndash 11 Tips
                                                                                                        • The EndhellipQuestions
                                                                                                        • Slide 68

                                                                                                          Dynamic Small Business Search

                                                                                                          23Small Business

                                                                                                          3

                                                                                                          5

                                                                                                          3

                                                                                                          5

                                                                                                          Understand - Small Business Set Asides

                                                                                                          Woman Owned

                                                                                                          Service-Disabled-Veteran Owned

                                                                                                          Small Disadvantaged Business

                                                                                                          HUBZone

                                                                                                          Over $3500 not over $150000

                                                                                                          Understand - Small Business Set Asides

                                                                                                          bull Small Disadvantaged Business (SDB)

                                                                                                          ndash Disadvantaged Business Enterprise (DBE

                                                                                                          ndash 8(a) Program

                                                                                                          bull Woman-Owned Small Business (WOSB)

                                                                                                          bull Economically Disadvantaged WOSB

                                                                                                          bull Veteran-Owned Small Business (VOSB)

                                                                                                          ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                                                                          bull HUBZone

                                                                                                          httpswwwsbagovcontent

                                                                                                          Government Marketing Plan

                                                                                                          Primary Strategies for Marketing to the Government

                                                                                                          bull Demand Generation

                                                                                                          bull Differentiation

                                                                                                          Government Marketing Plan

                                                                                                          7 Ways to Market to the Government

                                                                                                          1 Call potential buyers within federal agencies

                                                                                                          2 Target government field offices in your area

                                                                                                          3 Go to contractor matchmaking events

                                                                                                          4 Look for subcontracting opportunities

                                                                                                          Government Marketing Plan

                                                                                                          7 Ways to Market to the Government

                                                                                                          5 Get help from experts

                                                                                                          6 Network in the business community

                                                                                                          7 Optional Use government wide purchasing vehicles

                                                                                                          Government Marketing Plan

                                                                                                          1 Call potential buyers

                                                                                                          bull Do your homework

                                                                                                          bull Contractingprocurement officer

                                                                                                          bull End user program manager or technical specialist

                                                                                                          bull Establish relationship

                                                                                                          Government Marketing Plan

                                                                                                          2 Target government field offices in your area

                                                                                                          bull Local offices will purchase under $25000

                                                                                                          bull Larger purchases

                                                                                                          bull Take advantage of your proximity

                                                                                                          Government Marketing Plan

                                                                                                          3 Go to matchmaking events put on by agencies and PTACs

                                                                                                          bull Directly meetings

                                                                                                          bull Access to end users

                                                                                                          bull Meet prime contractors

                                                                                                          bull Network

                                                                                                          Government Marketing Plan

                                                                                                          4 Look for subcontracting opportunities

                                                                                                          bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                                                          bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                                                          5 Get help from experts

                                                                                                          bull PTAC

                                                                                                          bull EDOs and SBDCs

                                                                                                          bull GSA

                                                                                                          Government Marketing Plan

                                                                                                          6 Network in the Community

                                                                                                          bull Vendor fairs

                                                                                                          bull Business matchmaking events

                                                                                                          7 Use government-wide purchasing vehicles (Optional)

                                                                                                          bull GSA Multiple Award schedules

                                                                                                          bull Larger market for your goods and services

                                                                                                          Government Marketing Plan ndash 11 Tips

                                                                                                          1 Sources Sought and Request for Information

                                                                                                          2 SBA profile

                                                                                                          3 Capability briefing

                                                                                                          4 Demographic of your market

                                                                                                          5 Agencyrsquos mission

                                                                                                          From Experts on Marketing to Agencies (the Customer)

                                                                                                          Government Marketing Plan ndash 11 Tips

                                                                                                          7 Agencyrsquos job

                                                                                                          8 Understand and communicate

                                                                                                          9 Reach out ndash follow up

                                                                                                          10 Donrsquot lead with standard information

                                                                                                          11 Donrsquot offer to do anything and everything

                                                                                                          From Experts on Marketing to Agencies (the Customer)

                                                                                                          The EndhellipQuestions

                                                                                                          Personal Timely Assistance in Contracting

                                                                                                          with the Government Contracting

                                                                                                          Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                                          LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                                          Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                                          wwwmontanaptacorg

                                                                                                          • Introduction to Government Contracting 101
                                                                                                          • Purpose
                                                                                                          • Workshop Overview
                                                                                                          • Introductions to Government Contracting Part 1
                                                                                                          • What does the government buy
                                                                                                          • The Big Challenge hellip
                                                                                                          • Intro to government contracting
                                                                                                          • Slide 8
                                                                                                          • Readiness Factors to Consider
                                                                                                          • Readiness Factors to Consider
                                                                                                          • Take a Self-Assessment (Selfie)
                                                                                                          • Slide 12
                                                                                                          • Get Registered SAMgov
                                                                                                          • Get Registered D-U-N-S Number
                                                                                                          • Get Registered D-U-N-S Cont
                                                                                                          • Get Registered NAICS Codes
                                                                                                          • Get Registered PSC (Codes)
                                                                                                          • Get Registered NAICS Search
                                                                                                          • Get Registered PSC Search
                                                                                                          • Get Registered Prepare to Create an SBA Profile
                                                                                                          • Get Registered Past Performance References
                                                                                                          • Get Registered Completed Basic Steps
                                                                                                          • Get Registered Create a Logingov Acct
                                                                                                          • Get Registered Sign into your SAM Acct
                                                                                                          • Get Registered Create an Individual Acct
                                                                                                          • Get Registered SAM cont
                                                                                                          • Get Registered SAM cont
                                                                                                          • Get Registered SAM cont
                                                                                                          • Get Registered SBA Profile
                                                                                                          • Get Registered SAM Notarized Letter
                                                                                                          • New Look of SAMgov on April 26 2021
                                                                                                          • New Look of SAMgov Date Filter
                                                                                                          • New Look of SAMgov Help and Support Page
                                                                                                          • New Look of SAMgov on April 26 2021
                                                                                                          • New Look of SAMgov on April 26 2021
                                                                                                          • Legacy websites one-stop-shop
                                                                                                          • Slide 37
                                                                                                          • Research
                                                                                                          • Identify
                                                                                                          • Identify
                                                                                                          • Identify
                                                                                                          • Identify
                                                                                                          • Identify
                                                                                                          • Identify
                                                                                                          • Identify
                                                                                                          • Identify - betasamgov
                                                                                                          • Identify - betasamgov
                                                                                                          • Identify - betasamgov
                                                                                                          • Identify
                                                                                                          • Identify ndash Smaller Opportunities
                                                                                                          • Identify
                                                                                                          • Identify - Subcontracting
                                                                                                          • Identify - Subcontracting
                                                                                                          • Dynamic Small Business Search
                                                                                                          • Understand - Small Business Set Asides
                                                                                                          • Understand - Small Business Set Asides
                                                                                                          • Government Marketing Plan
                                                                                                          • Government Marketing Plan
                                                                                                          • Government Marketing Plan
                                                                                                          • Government Marketing Plan
                                                                                                          • Government Marketing Plan
                                                                                                          • Government Marketing Plan
                                                                                                          • Government Marketing Plan
                                                                                                          • Government Marketing Plan
                                                                                                          • Government Marketing Plan ndash 11 Tips
                                                                                                          • Government Marketing Plan ndash 11 Tips
                                                                                                          • The EndhellipQuestions
                                                                                                          • Slide 68

                                                                                                            23Small Business

                                                                                                            3

                                                                                                            5

                                                                                                            3

                                                                                                            5

                                                                                                            Understand - Small Business Set Asides

                                                                                                            Woman Owned

                                                                                                            Service-Disabled-Veteran Owned

                                                                                                            Small Disadvantaged Business

                                                                                                            HUBZone

                                                                                                            Over $3500 not over $150000

                                                                                                            Understand - Small Business Set Asides

                                                                                                            bull Small Disadvantaged Business (SDB)

                                                                                                            ndash Disadvantaged Business Enterprise (DBE

                                                                                                            ndash 8(a) Program

                                                                                                            bull Woman-Owned Small Business (WOSB)

                                                                                                            bull Economically Disadvantaged WOSB

                                                                                                            bull Veteran-Owned Small Business (VOSB)

                                                                                                            ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                                                                            bull HUBZone

                                                                                                            httpswwwsbagovcontent

                                                                                                            Government Marketing Plan

                                                                                                            Primary Strategies for Marketing to the Government

                                                                                                            bull Demand Generation

                                                                                                            bull Differentiation

                                                                                                            Government Marketing Plan

                                                                                                            7 Ways to Market to the Government

                                                                                                            1 Call potential buyers within federal agencies

                                                                                                            2 Target government field offices in your area

                                                                                                            3 Go to contractor matchmaking events

                                                                                                            4 Look for subcontracting opportunities

                                                                                                            Government Marketing Plan

                                                                                                            7 Ways to Market to the Government

                                                                                                            5 Get help from experts

                                                                                                            6 Network in the business community

                                                                                                            7 Optional Use government wide purchasing vehicles

                                                                                                            Government Marketing Plan

                                                                                                            1 Call potential buyers

                                                                                                            bull Do your homework

                                                                                                            bull Contractingprocurement officer

                                                                                                            bull End user program manager or technical specialist

                                                                                                            bull Establish relationship

                                                                                                            Government Marketing Plan

                                                                                                            2 Target government field offices in your area

                                                                                                            bull Local offices will purchase under $25000

                                                                                                            bull Larger purchases

                                                                                                            bull Take advantage of your proximity

                                                                                                            Government Marketing Plan

                                                                                                            3 Go to matchmaking events put on by agencies and PTACs

                                                                                                            bull Directly meetings

                                                                                                            bull Access to end users

                                                                                                            bull Meet prime contractors

                                                                                                            bull Network

                                                                                                            Government Marketing Plan

                                                                                                            4 Look for subcontracting opportunities

                                                                                                            bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                                                            bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                                                            5 Get help from experts

                                                                                                            bull PTAC

                                                                                                            bull EDOs and SBDCs

                                                                                                            bull GSA

                                                                                                            Government Marketing Plan

                                                                                                            6 Network in the Community

                                                                                                            bull Vendor fairs

                                                                                                            bull Business matchmaking events

                                                                                                            7 Use government-wide purchasing vehicles (Optional)

                                                                                                            bull GSA Multiple Award schedules

                                                                                                            bull Larger market for your goods and services

                                                                                                            Government Marketing Plan ndash 11 Tips

                                                                                                            1 Sources Sought and Request for Information

                                                                                                            2 SBA profile

                                                                                                            3 Capability briefing

                                                                                                            4 Demographic of your market

                                                                                                            5 Agencyrsquos mission

                                                                                                            From Experts on Marketing to Agencies (the Customer)

                                                                                                            Government Marketing Plan ndash 11 Tips

                                                                                                            7 Agencyrsquos job

                                                                                                            8 Understand and communicate

                                                                                                            9 Reach out ndash follow up

                                                                                                            10 Donrsquot lead with standard information

                                                                                                            11 Donrsquot offer to do anything and everything

                                                                                                            From Experts on Marketing to Agencies (the Customer)

                                                                                                            The EndhellipQuestions

                                                                                                            Personal Timely Assistance in Contracting

                                                                                                            with the Government Contracting

                                                                                                            Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                                            LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                                            Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                                            wwwmontanaptacorg

                                                                                                            • Introduction to Government Contracting 101
                                                                                                            • Purpose
                                                                                                            • Workshop Overview
                                                                                                            • Introductions to Government Contracting Part 1
                                                                                                            • What does the government buy
                                                                                                            • The Big Challenge hellip
                                                                                                            • Intro to government contracting
                                                                                                            • Slide 8
                                                                                                            • Readiness Factors to Consider
                                                                                                            • Readiness Factors to Consider
                                                                                                            • Take a Self-Assessment (Selfie)
                                                                                                            • Slide 12
                                                                                                            • Get Registered SAMgov
                                                                                                            • Get Registered D-U-N-S Number
                                                                                                            • Get Registered D-U-N-S Cont
                                                                                                            • Get Registered NAICS Codes
                                                                                                            • Get Registered PSC (Codes)
                                                                                                            • Get Registered NAICS Search
                                                                                                            • Get Registered PSC Search
                                                                                                            • Get Registered Prepare to Create an SBA Profile
                                                                                                            • Get Registered Past Performance References
                                                                                                            • Get Registered Completed Basic Steps
                                                                                                            • Get Registered Create a Logingov Acct
                                                                                                            • Get Registered Sign into your SAM Acct
                                                                                                            • Get Registered Create an Individual Acct
                                                                                                            • Get Registered SAM cont
                                                                                                            • Get Registered SAM cont
                                                                                                            • Get Registered SAM cont
                                                                                                            • Get Registered SBA Profile
                                                                                                            • Get Registered SAM Notarized Letter
                                                                                                            • New Look of SAMgov on April 26 2021
                                                                                                            • New Look of SAMgov Date Filter
                                                                                                            • New Look of SAMgov Help and Support Page
                                                                                                            • New Look of SAMgov on April 26 2021
                                                                                                            • New Look of SAMgov on April 26 2021
                                                                                                            • Legacy websites one-stop-shop
                                                                                                            • Slide 37
                                                                                                            • Research
                                                                                                            • Identify
                                                                                                            • Identify
                                                                                                            • Identify
                                                                                                            • Identify
                                                                                                            • Identify
                                                                                                            • Identify
                                                                                                            • Identify
                                                                                                            • Identify - betasamgov
                                                                                                            • Identify - betasamgov
                                                                                                            • Identify - betasamgov
                                                                                                            • Identify
                                                                                                            • Identify ndash Smaller Opportunities
                                                                                                            • Identify
                                                                                                            • Identify - Subcontracting
                                                                                                            • Identify - Subcontracting
                                                                                                            • Dynamic Small Business Search
                                                                                                            • Understand - Small Business Set Asides
                                                                                                            • Understand - Small Business Set Asides
                                                                                                            • Government Marketing Plan
                                                                                                            • Government Marketing Plan
                                                                                                            • Government Marketing Plan
                                                                                                            • Government Marketing Plan
                                                                                                            • Government Marketing Plan
                                                                                                            • Government Marketing Plan
                                                                                                            • Government Marketing Plan
                                                                                                            • Government Marketing Plan
                                                                                                            • Government Marketing Plan ndash 11 Tips
                                                                                                            • Government Marketing Plan ndash 11 Tips
                                                                                                            • The EndhellipQuestions
                                                                                                            • Slide 68

                                                                                                              Understand - Small Business Set Asides

                                                                                                              bull Small Disadvantaged Business (SDB)

                                                                                                              ndash Disadvantaged Business Enterprise (DBE

                                                                                                              ndash 8(a) Program

                                                                                                              bull Woman-Owned Small Business (WOSB)

                                                                                                              bull Economically Disadvantaged WOSB

                                                                                                              bull Veteran-Owned Small Business (VOSB)

                                                                                                              ndash Service-Disabled Veteran-Owned Small Business (SDVOSB)

                                                                                                              bull HUBZone

                                                                                                              httpswwwsbagovcontent

                                                                                                              Government Marketing Plan

                                                                                                              Primary Strategies for Marketing to the Government

                                                                                                              bull Demand Generation

                                                                                                              bull Differentiation

                                                                                                              Government Marketing Plan

                                                                                                              7 Ways to Market to the Government

                                                                                                              1 Call potential buyers within federal agencies

                                                                                                              2 Target government field offices in your area

                                                                                                              3 Go to contractor matchmaking events

                                                                                                              4 Look for subcontracting opportunities

                                                                                                              Government Marketing Plan

                                                                                                              7 Ways to Market to the Government

                                                                                                              5 Get help from experts

                                                                                                              6 Network in the business community

                                                                                                              7 Optional Use government wide purchasing vehicles

                                                                                                              Government Marketing Plan

                                                                                                              1 Call potential buyers

                                                                                                              bull Do your homework

                                                                                                              bull Contractingprocurement officer

                                                                                                              bull End user program manager or technical specialist

                                                                                                              bull Establish relationship

                                                                                                              Government Marketing Plan

                                                                                                              2 Target government field offices in your area

                                                                                                              bull Local offices will purchase under $25000

                                                                                                              bull Larger purchases

                                                                                                              bull Take advantage of your proximity

                                                                                                              Government Marketing Plan

                                                                                                              3 Go to matchmaking events put on by agencies and PTACs

                                                                                                              bull Directly meetings

                                                                                                              bull Access to end users

                                                                                                              bull Meet prime contractors

                                                                                                              bull Network

                                                                                                              Government Marketing Plan

                                                                                                              4 Look for subcontracting opportunities

                                                                                                              bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                                                              bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                                                              5 Get help from experts

                                                                                                              bull PTAC

                                                                                                              bull EDOs and SBDCs

                                                                                                              bull GSA

                                                                                                              Government Marketing Plan

                                                                                                              6 Network in the Community

                                                                                                              bull Vendor fairs

                                                                                                              bull Business matchmaking events

                                                                                                              7 Use government-wide purchasing vehicles (Optional)

                                                                                                              bull GSA Multiple Award schedules

                                                                                                              bull Larger market for your goods and services

                                                                                                              Government Marketing Plan ndash 11 Tips

                                                                                                              1 Sources Sought and Request for Information

                                                                                                              2 SBA profile

                                                                                                              3 Capability briefing

                                                                                                              4 Demographic of your market

                                                                                                              5 Agencyrsquos mission

                                                                                                              From Experts on Marketing to Agencies (the Customer)

                                                                                                              Government Marketing Plan ndash 11 Tips

                                                                                                              7 Agencyrsquos job

                                                                                                              8 Understand and communicate

                                                                                                              9 Reach out ndash follow up

                                                                                                              10 Donrsquot lead with standard information

                                                                                                              11 Donrsquot offer to do anything and everything

                                                                                                              From Experts on Marketing to Agencies (the Customer)

                                                                                                              The EndhellipQuestions

                                                                                                              Personal Timely Assistance in Contracting

                                                                                                              with the Government Contracting

                                                                                                              Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                                              LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                                              Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                                              wwwmontanaptacorg

                                                                                                              • Introduction to Government Contracting 101
                                                                                                              • Purpose
                                                                                                              • Workshop Overview
                                                                                                              • Introductions to Government Contracting Part 1
                                                                                                              • What does the government buy
                                                                                                              • The Big Challenge hellip
                                                                                                              • Intro to government contracting
                                                                                                              • Slide 8
                                                                                                              • Readiness Factors to Consider
                                                                                                              • Readiness Factors to Consider
                                                                                                              • Take a Self-Assessment (Selfie)
                                                                                                              • Slide 12
                                                                                                              • Get Registered SAMgov
                                                                                                              • Get Registered D-U-N-S Number
                                                                                                              • Get Registered D-U-N-S Cont
                                                                                                              • Get Registered NAICS Codes
                                                                                                              • Get Registered PSC (Codes)
                                                                                                              • Get Registered NAICS Search
                                                                                                              • Get Registered PSC Search
                                                                                                              • Get Registered Prepare to Create an SBA Profile
                                                                                                              • Get Registered Past Performance References
                                                                                                              • Get Registered Completed Basic Steps
                                                                                                              • Get Registered Create a Logingov Acct
                                                                                                              • Get Registered Sign into your SAM Acct
                                                                                                              • Get Registered Create an Individual Acct
                                                                                                              • Get Registered SAM cont
                                                                                                              • Get Registered SAM cont
                                                                                                              • Get Registered SAM cont
                                                                                                              • Get Registered SBA Profile
                                                                                                              • Get Registered SAM Notarized Letter
                                                                                                              • New Look of SAMgov on April 26 2021
                                                                                                              • New Look of SAMgov Date Filter
                                                                                                              • New Look of SAMgov Help and Support Page
                                                                                                              • New Look of SAMgov on April 26 2021
                                                                                                              • New Look of SAMgov on April 26 2021
                                                                                                              • Legacy websites one-stop-shop
                                                                                                              • Slide 37
                                                                                                              • Research
                                                                                                              • Identify
                                                                                                              • Identify
                                                                                                              • Identify
                                                                                                              • Identify
                                                                                                              • Identify
                                                                                                              • Identify
                                                                                                              • Identify
                                                                                                              • Identify - betasamgov
                                                                                                              • Identify - betasamgov
                                                                                                              • Identify - betasamgov
                                                                                                              • Identify
                                                                                                              • Identify ndash Smaller Opportunities
                                                                                                              • Identify
                                                                                                              • Identify - Subcontracting
                                                                                                              • Identify - Subcontracting
                                                                                                              • Dynamic Small Business Search
                                                                                                              • Understand - Small Business Set Asides
                                                                                                              • Understand - Small Business Set Asides
                                                                                                              • Government Marketing Plan
                                                                                                              • Government Marketing Plan
                                                                                                              • Government Marketing Plan
                                                                                                              • Government Marketing Plan
                                                                                                              • Government Marketing Plan
                                                                                                              • Government Marketing Plan
                                                                                                              • Government Marketing Plan
                                                                                                              • Government Marketing Plan
                                                                                                              • Government Marketing Plan ndash 11 Tips
                                                                                                              • Government Marketing Plan ndash 11 Tips
                                                                                                              • The EndhellipQuestions
                                                                                                              • Slide 68

                                                                                                                Government Marketing Plan

                                                                                                                Primary Strategies for Marketing to the Government

                                                                                                                bull Demand Generation

                                                                                                                bull Differentiation

                                                                                                                Government Marketing Plan

                                                                                                                7 Ways to Market to the Government

                                                                                                                1 Call potential buyers within federal agencies

                                                                                                                2 Target government field offices in your area

                                                                                                                3 Go to contractor matchmaking events

                                                                                                                4 Look for subcontracting opportunities

                                                                                                                Government Marketing Plan

                                                                                                                7 Ways to Market to the Government

                                                                                                                5 Get help from experts

                                                                                                                6 Network in the business community

                                                                                                                7 Optional Use government wide purchasing vehicles

                                                                                                                Government Marketing Plan

                                                                                                                1 Call potential buyers

                                                                                                                bull Do your homework

                                                                                                                bull Contractingprocurement officer

                                                                                                                bull End user program manager or technical specialist

                                                                                                                bull Establish relationship

                                                                                                                Government Marketing Plan

                                                                                                                2 Target government field offices in your area

                                                                                                                bull Local offices will purchase under $25000

                                                                                                                bull Larger purchases

                                                                                                                bull Take advantage of your proximity

                                                                                                                Government Marketing Plan

                                                                                                                3 Go to matchmaking events put on by agencies and PTACs

                                                                                                                bull Directly meetings

                                                                                                                bull Access to end users

                                                                                                                bull Meet prime contractors

                                                                                                                bull Network

                                                                                                                Government Marketing Plan

                                                                                                                4 Look for subcontracting opportunities

                                                                                                                bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                                                                bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                                                                5 Get help from experts

                                                                                                                bull PTAC

                                                                                                                bull EDOs and SBDCs

                                                                                                                bull GSA

                                                                                                                Government Marketing Plan

                                                                                                                6 Network in the Community

                                                                                                                bull Vendor fairs

                                                                                                                bull Business matchmaking events

                                                                                                                7 Use government-wide purchasing vehicles (Optional)

                                                                                                                bull GSA Multiple Award schedules

                                                                                                                bull Larger market for your goods and services

                                                                                                                Government Marketing Plan ndash 11 Tips

                                                                                                                1 Sources Sought and Request for Information

                                                                                                                2 SBA profile

                                                                                                                3 Capability briefing

                                                                                                                4 Demographic of your market

                                                                                                                5 Agencyrsquos mission

                                                                                                                From Experts on Marketing to Agencies (the Customer)

                                                                                                                Government Marketing Plan ndash 11 Tips

                                                                                                                7 Agencyrsquos job

                                                                                                                8 Understand and communicate

                                                                                                                9 Reach out ndash follow up

                                                                                                                10 Donrsquot lead with standard information

                                                                                                                11 Donrsquot offer to do anything and everything

                                                                                                                From Experts on Marketing to Agencies (the Customer)

                                                                                                                The EndhellipQuestions

                                                                                                                Personal Timely Assistance in Contracting

                                                                                                                with the Government Contracting

                                                                                                                Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                                                LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                                                Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                                                wwwmontanaptacorg

                                                                                                                • Introduction to Government Contracting 101
                                                                                                                • Purpose
                                                                                                                • Workshop Overview
                                                                                                                • Introductions to Government Contracting Part 1
                                                                                                                • What does the government buy
                                                                                                                • The Big Challenge hellip
                                                                                                                • Intro to government contracting
                                                                                                                • Slide 8
                                                                                                                • Readiness Factors to Consider
                                                                                                                • Readiness Factors to Consider
                                                                                                                • Take a Self-Assessment (Selfie)
                                                                                                                • Slide 12
                                                                                                                • Get Registered SAMgov
                                                                                                                • Get Registered D-U-N-S Number
                                                                                                                • Get Registered D-U-N-S Cont
                                                                                                                • Get Registered NAICS Codes
                                                                                                                • Get Registered PSC (Codes)
                                                                                                                • Get Registered NAICS Search
                                                                                                                • Get Registered PSC Search
                                                                                                                • Get Registered Prepare to Create an SBA Profile
                                                                                                                • Get Registered Past Performance References
                                                                                                                • Get Registered Completed Basic Steps
                                                                                                                • Get Registered Create a Logingov Acct
                                                                                                                • Get Registered Sign into your SAM Acct
                                                                                                                • Get Registered Create an Individual Acct
                                                                                                                • Get Registered SAM cont
                                                                                                                • Get Registered SAM cont
                                                                                                                • Get Registered SAM cont
                                                                                                                • Get Registered SBA Profile
                                                                                                                • Get Registered SAM Notarized Letter
                                                                                                                • New Look of SAMgov on April 26 2021
                                                                                                                • New Look of SAMgov Date Filter
                                                                                                                • New Look of SAMgov Help and Support Page
                                                                                                                • New Look of SAMgov on April 26 2021
                                                                                                                • New Look of SAMgov on April 26 2021
                                                                                                                • Legacy websites one-stop-shop
                                                                                                                • Slide 37
                                                                                                                • Research
                                                                                                                • Identify
                                                                                                                • Identify
                                                                                                                • Identify
                                                                                                                • Identify
                                                                                                                • Identify
                                                                                                                • Identify
                                                                                                                • Identify
                                                                                                                • Identify - betasamgov
                                                                                                                • Identify - betasamgov
                                                                                                                • Identify - betasamgov
                                                                                                                • Identify
                                                                                                                • Identify ndash Smaller Opportunities
                                                                                                                • Identify
                                                                                                                • Identify - Subcontracting
                                                                                                                • Identify - Subcontracting
                                                                                                                • Dynamic Small Business Search
                                                                                                                • Understand - Small Business Set Asides
                                                                                                                • Understand - Small Business Set Asides
                                                                                                                • Government Marketing Plan
                                                                                                                • Government Marketing Plan
                                                                                                                • Government Marketing Plan
                                                                                                                • Government Marketing Plan
                                                                                                                • Government Marketing Plan
                                                                                                                • Government Marketing Plan
                                                                                                                • Government Marketing Plan
                                                                                                                • Government Marketing Plan
                                                                                                                • Government Marketing Plan ndash 11 Tips
                                                                                                                • Government Marketing Plan ndash 11 Tips
                                                                                                                • The EndhellipQuestions
                                                                                                                • Slide 68

                                                                                                                  Government Marketing Plan

                                                                                                                  7 Ways to Market to the Government

                                                                                                                  1 Call potential buyers within federal agencies

                                                                                                                  2 Target government field offices in your area

                                                                                                                  3 Go to contractor matchmaking events

                                                                                                                  4 Look for subcontracting opportunities

                                                                                                                  Government Marketing Plan

                                                                                                                  7 Ways to Market to the Government

                                                                                                                  5 Get help from experts

                                                                                                                  6 Network in the business community

                                                                                                                  7 Optional Use government wide purchasing vehicles

                                                                                                                  Government Marketing Plan

                                                                                                                  1 Call potential buyers

                                                                                                                  bull Do your homework

                                                                                                                  bull Contractingprocurement officer

                                                                                                                  bull End user program manager or technical specialist

                                                                                                                  bull Establish relationship

                                                                                                                  Government Marketing Plan

                                                                                                                  2 Target government field offices in your area

                                                                                                                  bull Local offices will purchase under $25000

                                                                                                                  bull Larger purchases

                                                                                                                  bull Take advantage of your proximity

                                                                                                                  Government Marketing Plan

                                                                                                                  3 Go to matchmaking events put on by agencies and PTACs

                                                                                                                  bull Directly meetings

                                                                                                                  bull Access to end users

                                                                                                                  bull Meet prime contractors

                                                                                                                  bull Network

                                                                                                                  Government Marketing Plan

                                                                                                                  4 Look for subcontracting opportunities

                                                                                                                  bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                                                                  bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                                                                  5 Get help from experts

                                                                                                                  bull PTAC

                                                                                                                  bull EDOs and SBDCs

                                                                                                                  bull GSA

                                                                                                                  Government Marketing Plan

                                                                                                                  6 Network in the Community

                                                                                                                  bull Vendor fairs

                                                                                                                  bull Business matchmaking events

                                                                                                                  7 Use government-wide purchasing vehicles (Optional)

                                                                                                                  bull GSA Multiple Award schedules

                                                                                                                  bull Larger market for your goods and services

                                                                                                                  Government Marketing Plan ndash 11 Tips

                                                                                                                  1 Sources Sought and Request for Information

                                                                                                                  2 SBA profile

                                                                                                                  3 Capability briefing

                                                                                                                  4 Demographic of your market

                                                                                                                  5 Agencyrsquos mission

                                                                                                                  From Experts on Marketing to Agencies (the Customer)

                                                                                                                  Government Marketing Plan ndash 11 Tips

                                                                                                                  7 Agencyrsquos job

                                                                                                                  8 Understand and communicate

                                                                                                                  9 Reach out ndash follow up

                                                                                                                  10 Donrsquot lead with standard information

                                                                                                                  11 Donrsquot offer to do anything and everything

                                                                                                                  From Experts on Marketing to Agencies (the Customer)

                                                                                                                  The EndhellipQuestions

                                                                                                                  Personal Timely Assistance in Contracting

                                                                                                                  with the Government Contracting

                                                                                                                  Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                                                  LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                                                  Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                                                  wwwmontanaptacorg

                                                                                                                  • Introduction to Government Contracting 101
                                                                                                                  • Purpose
                                                                                                                  • Workshop Overview
                                                                                                                  • Introductions to Government Contracting Part 1
                                                                                                                  • What does the government buy
                                                                                                                  • The Big Challenge hellip
                                                                                                                  • Intro to government contracting
                                                                                                                  • Slide 8
                                                                                                                  • Readiness Factors to Consider
                                                                                                                  • Readiness Factors to Consider
                                                                                                                  • Take a Self-Assessment (Selfie)
                                                                                                                  • Slide 12
                                                                                                                  • Get Registered SAMgov
                                                                                                                  • Get Registered D-U-N-S Number
                                                                                                                  • Get Registered D-U-N-S Cont
                                                                                                                  • Get Registered NAICS Codes
                                                                                                                  • Get Registered PSC (Codes)
                                                                                                                  • Get Registered NAICS Search
                                                                                                                  • Get Registered PSC Search
                                                                                                                  • Get Registered Prepare to Create an SBA Profile
                                                                                                                  • Get Registered Past Performance References
                                                                                                                  • Get Registered Completed Basic Steps
                                                                                                                  • Get Registered Create a Logingov Acct
                                                                                                                  • Get Registered Sign into your SAM Acct
                                                                                                                  • Get Registered Create an Individual Acct
                                                                                                                  • Get Registered SAM cont
                                                                                                                  • Get Registered SAM cont
                                                                                                                  • Get Registered SAM cont
                                                                                                                  • Get Registered SBA Profile
                                                                                                                  • Get Registered SAM Notarized Letter
                                                                                                                  • New Look of SAMgov on April 26 2021
                                                                                                                  • New Look of SAMgov Date Filter
                                                                                                                  • New Look of SAMgov Help and Support Page
                                                                                                                  • New Look of SAMgov on April 26 2021
                                                                                                                  • New Look of SAMgov on April 26 2021
                                                                                                                  • Legacy websites one-stop-shop
                                                                                                                  • Slide 37
                                                                                                                  • Research
                                                                                                                  • Identify
                                                                                                                  • Identify
                                                                                                                  • Identify
                                                                                                                  • Identify
                                                                                                                  • Identify
                                                                                                                  • Identify
                                                                                                                  • Identify
                                                                                                                  • Identify - betasamgov
                                                                                                                  • Identify - betasamgov
                                                                                                                  • Identify - betasamgov
                                                                                                                  • Identify
                                                                                                                  • Identify ndash Smaller Opportunities
                                                                                                                  • Identify
                                                                                                                  • Identify - Subcontracting
                                                                                                                  • Identify - Subcontracting
                                                                                                                  • Dynamic Small Business Search
                                                                                                                  • Understand - Small Business Set Asides
                                                                                                                  • Understand - Small Business Set Asides
                                                                                                                  • Government Marketing Plan
                                                                                                                  • Government Marketing Plan
                                                                                                                  • Government Marketing Plan
                                                                                                                  • Government Marketing Plan
                                                                                                                  • Government Marketing Plan
                                                                                                                  • Government Marketing Plan
                                                                                                                  • Government Marketing Plan
                                                                                                                  • Government Marketing Plan
                                                                                                                  • Government Marketing Plan ndash 11 Tips
                                                                                                                  • Government Marketing Plan ndash 11 Tips
                                                                                                                  • The EndhellipQuestions
                                                                                                                  • Slide 68

                                                                                                                    Government Marketing Plan

                                                                                                                    7 Ways to Market to the Government

                                                                                                                    5 Get help from experts

                                                                                                                    6 Network in the business community

                                                                                                                    7 Optional Use government wide purchasing vehicles

                                                                                                                    Government Marketing Plan

                                                                                                                    1 Call potential buyers

                                                                                                                    bull Do your homework

                                                                                                                    bull Contractingprocurement officer

                                                                                                                    bull End user program manager or technical specialist

                                                                                                                    bull Establish relationship

                                                                                                                    Government Marketing Plan

                                                                                                                    2 Target government field offices in your area

                                                                                                                    bull Local offices will purchase under $25000

                                                                                                                    bull Larger purchases

                                                                                                                    bull Take advantage of your proximity

                                                                                                                    Government Marketing Plan

                                                                                                                    3 Go to matchmaking events put on by agencies and PTACs

                                                                                                                    bull Directly meetings

                                                                                                                    bull Access to end users

                                                                                                                    bull Meet prime contractors

                                                                                                                    bull Network

                                                                                                                    Government Marketing Plan

                                                                                                                    4 Look for subcontracting opportunities

                                                                                                                    bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                                                                    bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                                                                    5 Get help from experts

                                                                                                                    bull PTAC

                                                                                                                    bull EDOs and SBDCs

                                                                                                                    bull GSA

                                                                                                                    Government Marketing Plan

                                                                                                                    6 Network in the Community

                                                                                                                    bull Vendor fairs

                                                                                                                    bull Business matchmaking events

                                                                                                                    7 Use government-wide purchasing vehicles (Optional)

                                                                                                                    bull GSA Multiple Award schedules

                                                                                                                    bull Larger market for your goods and services

                                                                                                                    Government Marketing Plan ndash 11 Tips

                                                                                                                    1 Sources Sought and Request for Information

                                                                                                                    2 SBA profile

                                                                                                                    3 Capability briefing

                                                                                                                    4 Demographic of your market

                                                                                                                    5 Agencyrsquos mission

                                                                                                                    From Experts on Marketing to Agencies (the Customer)

                                                                                                                    Government Marketing Plan ndash 11 Tips

                                                                                                                    7 Agencyrsquos job

                                                                                                                    8 Understand and communicate

                                                                                                                    9 Reach out ndash follow up

                                                                                                                    10 Donrsquot lead with standard information

                                                                                                                    11 Donrsquot offer to do anything and everything

                                                                                                                    From Experts on Marketing to Agencies (the Customer)

                                                                                                                    The EndhellipQuestions

                                                                                                                    Personal Timely Assistance in Contracting

                                                                                                                    with the Government Contracting

                                                                                                                    Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                                                    LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                                                    Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                                                    wwwmontanaptacorg

                                                                                                                    • Introduction to Government Contracting 101
                                                                                                                    • Purpose
                                                                                                                    • Workshop Overview
                                                                                                                    • Introductions to Government Contracting Part 1
                                                                                                                    • What does the government buy
                                                                                                                    • The Big Challenge hellip
                                                                                                                    • Intro to government contracting
                                                                                                                    • Slide 8
                                                                                                                    • Readiness Factors to Consider
                                                                                                                    • Readiness Factors to Consider
                                                                                                                    • Take a Self-Assessment (Selfie)
                                                                                                                    • Slide 12
                                                                                                                    • Get Registered SAMgov
                                                                                                                    • Get Registered D-U-N-S Number
                                                                                                                    • Get Registered D-U-N-S Cont
                                                                                                                    • Get Registered NAICS Codes
                                                                                                                    • Get Registered PSC (Codes)
                                                                                                                    • Get Registered NAICS Search
                                                                                                                    • Get Registered PSC Search
                                                                                                                    • Get Registered Prepare to Create an SBA Profile
                                                                                                                    • Get Registered Past Performance References
                                                                                                                    • Get Registered Completed Basic Steps
                                                                                                                    • Get Registered Create a Logingov Acct
                                                                                                                    • Get Registered Sign into your SAM Acct
                                                                                                                    • Get Registered Create an Individual Acct
                                                                                                                    • Get Registered SAM cont
                                                                                                                    • Get Registered SAM cont
                                                                                                                    • Get Registered SAM cont
                                                                                                                    • Get Registered SBA Profile
                                                                                                                    • Get Registered SAM Notarized Letter
                                                                                                                    • New Look of SAMgov on April 26 2021
                                                                                                                    • New Look of SAMgov Date Filter
                                                                                                                    • New Look of SAMgov Help and Support Page
                                                                                                                    • New Look of SAMgov on April 26 2021
                                                                                                                    • New Look of SAMgov on April 26 2021
                                                                                                                    • Legacy websites one-stop-shop
                                                                                                                    • Slide 37
                                                                                                                    • Research
                                                                                                                    • Identify
                                                                                                                    • Identify
                                                                                                                    • Identify
                                                                                                                    • Identify
                                                                                                                    • Identify
                                                                                                                    • Identify
                                                                                                                    • Identify
                                                                                                                    • Identify - betasamgov
                                                                                                                    • Identify - betasamgov
                                                                                                                    • Identify - betasamgov
                                                                                                                    • Identify
                                                                                                                    • Identify ndash Smaller Opportunities
                                                                                                                    • Identify
                                                                                                                    • Identify - Subcontracting
                                                                                                                    • Identify - Subcontracting
                                                                                                                    • Dynamic Small Business Search
                                                                                                                    • Understand - Small Business Set Asides
                                                                                                                    • Understand - Small Business Set Asides
                                                                                                                    • Government Marketing Plan
                                                                                                                    • Government Marketing Plan
                                                                                                                    • Government Marketing Plan
                                                                                                                    • Government Marketing Plan
                                                                                                                    • Government Marketing Plan
                                                                                                                    • Government Marketing Plan
                                                                                                                    • Government Marketing Plan
                                                                                                                    • Government Marketing Plan
                                                                                                                    • Government Marketing Plan ndash 11 Tips
                                                                                                                    • Government Marketing Plan ndash 11 Tips
                                                                                                                    • The EndhellipQuestions
                                                                                                                    • Slide 68

                                                                                                                      Government Marketing Plan

                                                                                                                      1 Call potential buyers

                                                                                                                      bull Do your homework

                                                                                                                      bull Contractingprocurement officer

                                                                                                                      bull End user program manager or technical specialist

                                                                                                                      bull Establish relationship

                                                                                                                      Government Marketing Plan

                                                                                                                      2 Target government field offices in your area

                                                                                                                      bull Local offices will purchase under $25000

                                                                                                                      bull Larger purchases

                                                                                                                      bull Take advantage of your proximity

                                                                                                                      Government Marketing Plan

                                                                                                                      3 Go to matchmaking events put on by agencies and PTACs

                                                                                                                      bull Directly meetings

                                                                                                                      bull Access to end users

                                                                                                                      bull Meet prime contractors

                                                                                                                      bull Network

                                                                                                                      Government Marketing Plan

                                                                                                                      4 Look for subcontracting opportunities

                                                                                                                      bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                                                                      bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                                                                      5 Get help from experts

                                                                                                                      bull PTAC

                                                                                                                      bull EDOs and SBDCs

                                                                                                                      bull GSA

                                                                                                                      Government Marketing Plan

                                                                                                                      6 Network in the Community

                                                                                                                      bull Vendor fairs

                                                                                                                      bull Business matchmaking events

                                                                                                                      7 Use government-wide purchasing vehicles (Optional)

                                                                                                                      bull GSA Multiple Award schedules

                                                                                                                      bull Larger market for your goods and services

                                                                                                                      Government Marketing Plan ndash 11 Tips

                                                                                                                      1 Sources Sought and Request for Information

                                                                                                                      2 SBA profile

                                                                                                                      3 Capability briefing

                                                                                                                      4 Demographic of your market

                                                                                                                      5 Agencyrsquos mission

                                                                                                                      From Experts on Marketing to Agencies (the Customer)

                                                                                                                      Government Marketing Plan ndash 11 Tips

                                                                                                                      7 Agencyrsquos job

                                                                                                                      8 Understand and communicate

                                                                                                                      9 Reach out ndash follow up

                                                                                                                      10 Donrsquot lead with standard information

                                                                                                                      11 Donrsquot offer to do anything and everything

                                                                                                                      From Experts on Marketing to Agencies (the Customer)

                                                                                                                      The EndhellipQuestions

                                                                                                                      Personal Timely Assistance in Contracting

                                                                                                                      with the Government Contracting

                                                                                                                      Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                                                      LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                                                      Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                                                      wwwmontanaptacorg

                                                                                                                      • Introduction to Government Contracting 101
                                                                                                                      • Purpose
                                                                                                                      • Workshop Overview
                                                                                                                      • Introductions to Government Contracting Part 1
                                                                                                                      • What does the government buy
                                                                                                                      • The Big Challenge hellip
                                                                                                                      • Intro to government contracting
                                                                                                                      • Slide 8
                                                                                                                      • Readiness Factors to Consider
                                                                                                                      • Readiness Factors to Consider
                                                                                                                      • Take a Self-Assessment (Selfie)
                                                                                                                      • Slide 12
                                                                                                                      • Get Registered SAMgov
                                                                                                                      • Get Registered D-U-N-S Number
                                                                                                                      • Get Registered D-U-N-S Cont
                                                                                                                      • Get Registered NAICS Codes
                                                                                                                      • Get Registered PSC (Codes)
                                                                                                                      • Get Registered NAICS Search
                                                                                                                      • Get Registered PSC Search
                                                                                                                      • Get Registered Prepare to Create an SBA Profile
                                                                                                                      • Get Registered Past Performance References
                                                                                                                      • Get Registered Completed Basic Steps
                                                                                                                      • Get Registered Create a Logingov Acct
                                                                                                                      • Get Registered Sign into your SAM Acct
                                                                                                                      • Get Registered Create an Individual Acct
                                                                                                                      • Get Registered SAM cont
                                                                                                                      • Get Registered SAM cont
                                                                                                                      • Get Registered SAM cont
                                                                                                                      • Get Registered SBA Profile
                                                                                                                      • Get Registered SAM Notarized Letter
                                                                                                                      • New Look of SAMgov on April 26 2021
                                                                                                                      • New Look of SAMgov Date Filter
                                                                                                                      • New Look of SAMgov Help and Support Page
                                                                                                                      • New Look of SAMgov on April 26 2021
                                                                                                                      • New Look of SAMgov on April 26 2021
                                                                                                                      • Legacy websites one-stop-shop
                                                                                                                      • Slide 37
                                                                                                                      • Research
                                                                                                                      • Identify
                                                                                                                      • Identify
                                                                                                                      • Identify
                                                                                                                      • Identify
                                                                                                                      • Identify
                                                                                                                      • Identify
                                                                                                                      • Identify
                                                                                                                      • Identify - betasamgov
                                                                                                                      • Identify - betasamgov
                                                                                                                      • Identify - betasamgov
                                                                                                                      • Identify
                                                                                                                      • Identify ndash Smaller Opportunities
                                                                                                                      • Identify
                                                                                                                      • Identify - Subcontracting
                                                                                                                      • Identify - Subcontracting
                                                                                                                      • Dynamic Small Business Search
                                                                                                                      • Understand - Small Business Set Asides
                                                                                                                      • Understand - Small Business Set Asides
                                                                                                                      • Government Marketing Plan
                                                                                                                      • Government Marketing Plan
                                                                                                                      • Government Marketing Plan
                                                                                                                      • Government Marketing Plan
                                                                                                                      • Government Marketing Plan
                                                                                                                      • Government Marketing Plan
                                                                                                                      • Government Marketing Plan
                                                                                                                      • Government Marketing Plan
                                                                                                                      • Government Marketing Plan ndash 11 Tips
                                                                                                                      • Government Marketing Plan ndash 11 Tips
                                                                                                                      • The EndhellipQuestions
                                                                                                                      • Slide 68

                                                                                                                        Government Marketing Plan

                                                                                                                        2 Target government field offices in your area

                                                                                                                        bull Local offices will purchase under $25000

                                                                                                                        bull Larger purchases

                                                                                                                        bull Take advantage of your proximity

                                                                                                                        Government Marketing Plan

                                                                                                                        3 Go to matchmaking events put on by agencies and PTACs

                                                                                                                        bull Directly meetings

                                                                                                                        bull Access to end users

                                                                                                                        bull Meet prime contractors

                                                                                                                        bull Network

                                                                                                                        Government Marketing Plan

                                                                                                                        4 Look for subcontracting opportunities

                                                                                                                        bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                                                                        bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                                                                        5 Get help from experts

                                                                                                                        bull PTAC

                                                                                                                        bull EDOs and SBDCs

                                                                                                                        bull GSA

                                                                                                                        Government Marketing Plan

                                                                                                                        6 Network in the Community

                                                                                                                        bull Vendor fairs

                                                                                                                        bull Business matchmaking events

                                                                                                                        7 Use government-wide purchasing vehicles (Optional)

                                                                                                                        bull GSA Multiple Award schedules

                                                                                                                        bull Larger market for your goods and services

                                                                                                                        Government Marketing Plan ndash 11 Tips

                                                                                                                        1 Sources Sought and Request for Information

                                                                                                                        2 SBA profile

                                                                                                                        3 Capability briefing

                                                                                                                        4 Demographic of your market

                                                                                                                        5 Agencyrsquos mission

                                                                                                                        From Experts on Marketing to Agencies (the Customer)

                                                                                                                        Government Marketing Plan ndash 11 Tips

                                                                                                                        7 Agencyrsquos job

                                                                                                                        8 Understand and communicate

                                                                                                                        9 Reach out ndash follow up

                                                                                                                        10 Donrsquot lead with standard information

                                                                                                                        11 Donrsquot offer to do anything and everything

                                                                                                                        From Experts on Marketing to Agencies (the Customer)

                                                                                                                        The EndhellipQuestions

                                                                                                                        Personal Timely Assistance in Contracting

                                                                                                                        with the Government Contracting

                                                                                                                        Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                                                        LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                                                        Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                                                        wwwmontanaptacorg

                                                                                                                        • Introduction to Government Contracting 101
                                                                                                                        • Purpose
                                                                                                                        • Workshop Overview
                                                                                                                        • Introductions to Government Contracting Part 1
                                                                                                                        • What does the government buy
                                                                                                                        • The Big Challenge hellip
                                                                                                                        • Intro to government contracting
                                                                                                                        • Slide 8
                                                                                                                        • Readiness Factors to Consider
                                                                                                                        • Readiness Factors to Consider
                                                                                                                        • Take a Self-Assessment (Selfie)
                                                                                                                        • Slide 12
                                                                                                                        • Get Registered SAMgov
                                                                                                                        • Get Registered D-U-N-S Number
                                                                                                                        • Get Registered D-U-N-S Cont
                                                                                                                        • Get Registered NAICS Codes
                                                                                                                        • Get Registered PSC (Codes)
                                                                                                                        • Get Registered NAICS Search
                                                                                                                        • Get Registered PSC Search
                                                                                                                        • Get Registered Prepare to Create an SBA Profile
                                                                                                                        • Get Registered Past Performance References
                                                                                                                        • Get Registered Completed Basic Steps
                                                                                                                        • Get Registered Create a Logingov Acct
                                                                                                                        • Get Registered Sign into your SAM Acct
                                                                                                                        • Get Registered Create an Individual Acct
                                                                                                                        • Get Registered SAM cont
                                                                                                                        • Get Registered SAM cont
                                                                                                                        • Get Registered SAM cont
                                                                                                                        • Get Registered SBA Profile
                                                                                                                        • Get Registered SAM Notarized Letter
                                                                                                                        • New Look of SAMgov on April 26 2021
                                                                                                                        • New Look of SAMgov Date Filter
                                                                                                                        • New Look of SAMgov Help and Support Page
                                                                                                                        • New Look of SAMgov on April 26 2021
                                                                                                                        • New Look of SAMgov on April 26 2021
                                                                                                                        • Legacy websites one-stop-shop
                                                                                                                        • Slide 37
                                                                                                                        • Research
                                                                                                                        • Identify
                                                                                                                        • Identify
                                                                                                                        • Identify
                                                                                                                        • Identify
                                                                                                                        • Identify
                                                                                                                        • Identify
                                                                                                                        • Identify
                                                                                                                        • Identify - betasamgov
                                                                                                                        • Identify - betasamgov
                                                                                                                        • Identify - betasamgov
                                                                                                                        • Identify
                                                                                                                        • Identify ndash Smaller Opportunities
                                                                                                                        • Identify
                                                                                                                        • Identify - Subcontracting
                                                                                                                        • Identify - Subcontracting
                                                                                                                        • Dynamic Small Business Search
                                                                                                                        • Understand - Small Business Set Asides
                                                                                                                        • Understand - Small Business Set Asides
                                                                                                                        • Government Marketing Plan
                                                                                                                        • Government Marketing Plan
                                                                                                                        • Government Marketing Plan
                                                                                                                        • Government Marketing Plan
                                                                                                                        • Government Marketing Plan
                                                                                                                        • Government Marketing Plan
                                                                                                                        • Government Marketing Plan
                                                                                                                        • Government Marketing Plan
                                                                                                                        • Government Marketing Plan ndash 11 Tips
                                                                                                                        • Government Marketing Plan ndash 11 Tips
                                                                                                                        • The EndhellipQuestions
                                                                                                                        • Slide 68

                                                                                                                          Government Marketing Plan

                                                                                                                          3 Go to matchmaking events put on by agencies and PTACs

                                                                                                                          bull Directly meetings

                                                                                                                          bull Access to end users

                                                                                                                          bull Meet prime contractors

                                                                                                                          bull Network

                                                                                                                          Government Marketing Plan

                                                                                                                          4 Look for subcontracting opportunities

                                                                                                                          bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                                                                          bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                                                                          5 Get help from experts

                                                                                                                          bull PTAC

                                                                                                                          bull EDOs and SBDCs

                                                                                                                          bull GSA

                                                                                                                          Government Marketing Plan

                                                                                                                          6 Network in the Community

                                                                                                                          bull Vendor fairs

                                                                                                                          bull Business matchmaking events

                                                                                                                          7 Use government-wide purchasing vehicles (Optional)

                                                                                                                          bull GSA Multiple Award schedules

                                                                                                                          bull Larger market for your goods and services

                                                                                                                          Government Marketing Plan ndash 11 Tips

                                                                                                                          1 Sources Sought and Request for Information

                                                                                                                          2 SBA profile

                                                                                                                          3 Capability briefing

                                                                                                                          4 Demographic of your market

                                                                                                                          5 Agencyrsquos mission

                                                                                                                          From Experts on Marketing to Agencies (the Customer)

                                                                                                                          Government Marketing Plan ndash 11 Tips

                                                                                                                          7 Agencyrsquos job

                                                                                                                          8 Understand and communicate

                                                                                                                          9 Reach out ndash follow up

                                                                                                                          10 Donrsquot lead with standard information

                                                                                                                          11 Donrsquot offer to do anything and everything

                                                                                                                          From Experts on Marketing to Agencies (the Customer)

                                                                                                                          The EndhellipQuestions

                                                                                                                          Personal Timely Assistance in Contracting

                                                                                                                          with the Government Contracting

                                                                                                                          Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                                                          LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                                                          Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                                                          wwwmontanaptacorg

                                                                                                                          • Introduction to Government Contracting 101
                                                                                                                          • Purpose
                                                                                                                          • Workshop Overview
                                                                                                                          • Introductions to Government Contracting Part 1
                                                                                                                          • What does the government buy
                                                                                                                          • The Big Challenge hellip
                                                                                                                          • Intro to government contracting
                                                                                                                          • Slide 8
                                                                                                                          • Readiness Factors to Consider
                                                                                                                          • Readiness Factors to Consider
                                                                                                                          • Take a Self-Assessment (Selfie)
                                                                                                                          • Slide 12
                                                                                                                          • Get Registered SAMgov
                                                                                                                          • Get Registered D-U-N-S Number
                                                                                                                          • Get Registered D-U-N-S Cont
                                                                                                                          • Get Registered NAICS Codes
                                                                                                                          • Get Registered PSC (Codes)
                                                                                                                          • Get Registered NAICS Search
                                                                                                                          • Get Registered PSC Search
                                                                                                                          • Get Registered Prepare to Create an SBA Profile
                                                                                                                          • Get Registered Past Performance References
                                                                                                                          • Get Registered Completed Basic Steps
                                                                                                                          • Get Registered Create a Logingov Acct
                                                                                                                          • Get Registered Sign into your SAM Acct
                                                                                                                          • Get Registered Create an Individual Acct
                                                                                                                          • Get Registered SAM cont
                                                                                                                          • Get Registered SAM cont
                                                                                                                          • Get Registered SAM cont
                                                                                                                          • Get Registered SBA Profile
                                                                                                                          • Get Registered SAM Notarized Letter
                                                                                                                          • New Look of SAMgov on April 26 2021
                                                                                                                          • New Look of SAMgov Date Filter
                                                                                                                          • New Look of SAMgov Help and Support Page
                                                                                                                          • New Look of SAMgov on April 26 2021
                                                                                                                          • New Look of SAMgov on April 26 2021
                                                                                                                          • Legacy websites one-stop-shop
                                                                                                                          • Slide 37
                                                                                                                          • Research
                                                                                                                          • Identify
                                                                                                                          • Identify
                                                                                                                          • Identify
                                                                                                                          • Identify
                                                                                                                          • Identify
                                                                                                                          • Identify
                                                                                                                          • Identify
                                                                                                                          • Identify - betasamgov
                                                                                                                          • Identify - betasamgov
                                                                                                                          • Identify - betasamgov
                                                                                                                          • Identify
                                                                                                                          • Identify ndash Smaller Opportunities
                                                                                                                          • Identify
                                                                                                                          • Identify - Subcontracting
                                                                                                                          • Identify - Subcontracting
                                                                                                                          • Dynamic Small Business Search
                                                                                                                          • Understand - Small Business Set Asides
                                                                                                                          • Understand - Small Business Set Asides
                                                                                                                          • Government Marketing Plan
                                                                                                                          • Government Marketing Plan
                                                                                                                          • Government Marketing Plan
                                                                                                                          • Government Marketing Plan
                                                                                                                          • Government Marketing Plan
                                                                                                                          • Government Marketing Plan
                                                                                                                          • Government Marketing Plan
                                                                                                                          • Government Marketing Plan
                                                                                                                          • Government Marketing Plan ndash 11 Tips
                                                                                                                          • Government Marketing Plan ndash 11 Tips
                                                                                                                          • The EndhellipQuestions
                                                                                                                          • Slide 68

                                                                                                                            Government Marketing Plan

                                                                                                                            4 Look for subcontracting opportunities

                                                                                                                            bull Large Primesbull Find ldquocontract opportunitiesrdquo

                                                                                                                            bull SBArsquos All Small Business mentor-proteacutegeacute program

                                                                                                                            5 Get help from experts

                                                                                                                            bull PTAC

                                                                                                                            bull EDOs and SBDCs

                                                                                                                            bull GSA

                                                                                                                            Government Marketing Plan

                                                                                                                            6 Network in the Community

                                                                                                                            bull Vendor fairs

                                                                                                                            bull Business matchmaking events

                                                                                                                            7 Use government-wide purchasing vehicles (Optional)

                                                                                                                            bull GSA Multiple Award schedules

                                                                                                                            bull Larger market for your goods and services

                                                                                                                            Government Marketing Plan ndash 11 Tips

                                                                                                                            1 Sources Sought and Request for Information

                                                                                                                            2 SBA profile

                                                                                                                            3 Capability briefing

                                                                                                                            4 Demographic of your market

                                                                                                                            5 Agencyrsquos mission

                                                                                                                            From Experts on Marketing to Agencies (the Customer)

                                                                                                                            Government Marketing Plan ndash 11 Tips

                                                                                                                            7 Agencyrsquos job

                                                                                                                            8 Understand and communicate

                                                                                                                            9 Reach out ndash follow up

                                                                                                                            10 Donrsquot lead with standard information

                                                                                                                            11 Donrsquot offer to do anything and everything

                                                                                                                            From Experts on Marketing to Agencies (the Customer)

                                                                                                                            The EndhellipQuestions

                                                                                                                            Personal Timely Assistance in Contracting

                                                                                                                            with the Government Contracting

                                                                                                                            Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                                                            LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                                                            Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                                                            wwwmontanaptacorg

                                                                                                                            • Introduction to Government Contracting 101
                                                                                                                            • Purpose
                                                                                                                            • Workshop Overview
                                                                                                                            • Introductions to Government Contracting Part 1
                                                                                                                            • What does the government buy
                                                                                                                            • The Big Challenge hellip
                                                                                                                            • Intro to government contracting
                                                                                                                            • Slide 8
                                                                                                                            • Readiness Factors to Consider
                                                                                                                            • Readiness Factors to Consider
                                                                                                                            • Take a Self-Assessment (Selfie)
                                                                                                                            • Slide 12
                                                                                                                            • Get Registered SAMgov
                                                                                                                            • Get Registered D-U-N-S Number
                                                                                                                            • Get Registered D-U-N-S Cont
                                                                                                                            • Get Registered NAICS Codes
                                                                                                                            • Get Registered PSC (Codes)
                                                                                                                            • Get Registered NAICS Search
                                                                                                                            • Get Registered PSC Search
                                                                                                                            • Get Registered Prepare to Create an SBA Profile
                                                                                                                            • Get Registered Past Performance References
                                                                                                                            • Get Registered Completed Basic Steps
                                                                                                                            • Get Registered Create a Logingov Acct
                                                                                                                            • Get Registered Sign into your SAM Acct
                                                                                                                            • Get Registered Create an Individual Acct
                                                                                                                            • Get Registered SAM cont
                                                                                                                            • Get Registered SAM cont
                                                                                                                            • Get Registered SAM cont
                                                                                                                            • Get Registered SBA Profile
                                                                                                                            • Get Registered SAM Notarized Letter
                                                                                                                            • New Look of SAMgov on April 26 2021
                                                                                                                            • New Look of SAMgov Date Filter
                                                                                                                            • New Look of SAMgov Help and Support Page
                                                                                                                            • New Look of SAMgov on April 26 2021
                                                                                                                            • New Look of SAMgov on April 26 2021
                                                                                                                            • Legacy websites one-stop-shop
                                                                                                                            • Slide 37
                                                                                                                            • Research
                                                                                                                            • Identify
                                                                                                                            • Identify
                                                                                                                            • Identify
                                                                                                                            • Identify
                                                                                                                            • Identify
                                                                                                                            • Identify
                                                                                                                            • Identify
                                                                                                                            • Identify - betasamgov
                                                                                                                            • Identify - betasamgov
                                                                                                                            • Identify - betasamgov
                                                                                                                            • Identify
                                                                                                                            • Identify ndash Smaller Opportunities
                                                                                                                            • Identify
                                                                                                                            • Identify - Subcontracting
                                                                                                                            • Identify - Subcontracting
                                                                                                                            • Dynamic Small Business Search
                                                                                                                            • Understand - Small Business Set Asides
                                                                                                                            • Understand - Small Business Set Asides
                                                                                                                            • Government Marketing Plan
                                                                                                                            • Government Marketing Plan
                                                                                                                            • Government Marketing Plan
                                                                                                                            • Government Marketing Plan
                                                                                                                            • Government Marketing Plan
                                                                                                                            • Government Marketing Plan
                                                                                                                            • Government Marketing Plan
                                                                                                                            • Government Marketing Plan
                                                                                                                            • Government Marketing Plan ndash 11 Tips
                                                                                                                            • Government Marketing Plan ndash 11 Tips
                                                                                                                            • The EndhellipQuestions
                                                                                                                            • Slide 68

                                                                                                                              Government Marketing Plan

                                                                                                                              6 Network in the Community

                                                                                                                              bull Vendor fairs

                                                                                                                              bull Business matchmaking events

                                                                                                                              7 Use government-wide purchasing vehicles (Optional)

                                                                                                                              bull GSA Multiple Award schedules

                                                                                                                              bull Larger market for your goods and services

                                                                                                                              Government Marketing Plan ndash 11 Tips

                                                                                                                              1 Sources Sought and Request for Information

                                                                                                                              2 SBA profile

                                                                                                                              3 Capability briefing

                                                                                                                              4 Demographic of your market

                                                                                                                              5 Agencyrsquos mission

                                                                                                                              From Experts on Marketing to Agencies (the Customer)

                                                                                                                              Government Marketing Plan ndash 11 Tips

                                                                                                                              7 Agencyrsquos job

                                                                                                                              8 Understand and communicate

                                                                                                                              9 Reach out ndash follow up

                                                                                                                              10 Donrsquot lead with standard information

                                                                                                                              11 Donrsquot offer to do anything and everything

                                                                                                                              From Experts on Marketing to Agencies (the Customer)

                                                                                                                              The EndhellipQuestions

                                                                                                                              Personal Timely Assistance in Contracting

                                                                                                                              with the Government Contracting

                                                                                                                              Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                                                              LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                                                              Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                                                              wwwmontanaptacorg

                                                                                                                              • Introduction to Government Contracting 101
                                                                                                                              • Purpose
                                                                                                                              • Workshop Overview
                                                                                                                              • Introductions to Government Contracting Part 1
                                                                                                                              • What does the government buy
                                                                                                                              • The Big Challenge hellip
                                                                                                                              • Intro to government contracting
                                                                                                                              • Slide 8
                                                                                                                              • Readiness Factors to Consider
                                                                                                                              • Readiness Factors to Consider
                                                                                                                              • Take a Self-Assessment (Selfie)
                                                                                                                              • Slide 12
                                                                                                                              • Get Registered SAMgov
                                                                                                                              • Get Registered D-U-N-S Number
                                                                                                                              • Get Registered D-U-N-S Cont
                                                                                                                              • Get Registered NAICS Codes
                                                                                                                              • Get Registered PSC (Codes)
                                                                                                                              • Get Registered NAICS Search
                                                                                                                              • Get Registered PSC Search
                                                                                                                              • Get Registered Prepare to Create an SBA Profile
                                                                                                                              • Get Registered Past Performance References
                                                                                                                              • Get Registered Completed Basic Steps
                                                                                                                              • Get Registered Create a Logingov Acct
                                                                                                                              • Get Registered Sign into your SAM Acct
                                                                                                                              • Get Registered Create an Individual Acct
                                                                                                                              • Get Registered SAM cont
                                                                                                                              • Get Registered SAM cont
                                                                                                                              • Get Registered SAM cont
                                                                                                                              • Get Registered SBA Profile
                                                                                                                              • Get Registered SAM Notarized Letter
                                                                                                                              • New Look of SAMgov on April 26 2021
                                                                                                                              • New Look of SAMgov Date Filter
                                                                                                                              • New Look of SAMgov Help and Support Page
                                                                                                                              • New Look of SAMgov on April 26 2021
                                                                                                                              • New Look of SAMgov on April 26 2021
                                                                                                                              • Legacy websites one-stop-shop
                                                                                                                              • Slide 37
                                                                                                                              • Research
                                                                                                                              • Identify
                                                                                                                              • Identify
                                                                                                                              • Identify
                                                                                                                              • Identify
                                                                                                                              • Identify
                                                                                                                              • Identify
                                                                                                                              • Identify
                                                                                                                              • Identify - betasamgov
                                                                                                                              • Identify - betasamgov
                                                                                                                              • Identify - betasamgov
                                                                                                                              • Identify
                                                                                                                              • Identify ndash Smaller Opportunities
                                                                                                                              • Identify
                                                                                                                              • Identify - Subcontracting
                                                                                                                              • Identify - Subcontracting
                                                                                                                              • Dynamic Small Business Search
                                                                                                                              • Understand - Small Business Set Asides
                                                                                                                              • Understand - Small Business Set Asides
                                                                                                                              • Government Marketing Plan
                                                                                                                              • Government Marketing Plan
                                                                                                                              • Government Marketing Plan
                                                                                                                              • Government Marketing Plan
                                                                                                                              • Government Marketing Plan
                                                                                                                              • Government Marketing Plan
                                                                                                                              • Government Marketing Plan
                                                                                                                              • Government Marketing Plan
                                                                                                                              • Government Marketing Plan ndash 11 Tips
                                                                                                                              • Government Marketing Plan ndash 11 Tips
                                                                                                                              • The EndhellipQuestions
                                                                                                                              • Slide 68

                                                                                                                                Government Marketing Plan ndash 11 Tips

                                                                                                                                1 Sources Sought and Request for Information

                                                                                                                                2 SBA profile

                                                                                                                                3 Capability briefing

                                                                                                                                4 Demographic of your market

                                                                                                                                5 Agencyrsquos mission

                                                                                                                                From Experts on Marketing to Agencies (the Customer)

                                                                                                                                Government Marketing Plan ndash 11 Tips

                                                                                                                                7 Agencyrsquos job

                                                                                                                                8 Understand and communicate

                                                                                                                                9 Reach out ndash follow up

                                                                                                                                10 Donrsquot lead with standard information

                                                                                                                                11 Donrsquot offer to do anything and everything

                                                                                                                                From Experts on Marketing to Agencies (the Customer)

                                                                                                                                The EndhellipQuestions

                                                                                                                                Personal Timely Assistance in Contracting

                                                                                                                                with the Government Contracting

                                                                                                                                Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                                                                LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                                                                Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                                                                wwwmontanaptacorg

                                                                                                                                • Introduction to Government Contracting 101
                                                                                                                                • Purpose
                                                                                                                                • Workshop Overview
                                                                                                                                • Introductions to Government Contracting Part 1
                                                                                                                                • What does the government buy
                                                                                                                                • The Big Challenge hellip
                                                                                                                                • Intro to government contracting
                                                                                                                                • Slide 8
                                                                                                                                • Readiness Factors to Consider
                                                                                                                                • Readiness Factors to Consider
                                                                                                                                • Take a Self-Assessment (Selfie)
                                                                                                                                • Slide 12
                                                                                                                                • Get Registered SAMgov
                                                                                                                                • Get Registered D-U-N-S Number
                                                                                                                                • Get Registered D-U-N-S Cont
                                                                                                                                • Get Registered NAICS Codes
                                                                                                                                • Get Registered PSC (Codes)
                                                                                                                                • Get Registered NAICS Search
                                                                                                                                • Get Registered PSC Search
                                                                                                                                • Get Registered Prepare to Create an SBA Profile
                                                                                                                                • Get Registered Past Performance References
                                                                                                                                • Get Registered Completed Basic Steps
                                                                                                                                • Get Registered Create a Logingov Acct
                                                                                                                                • Get Registered Sign into your SAM Acct
                                                                                                                                • Get Registered Create an Individual Acct
                                                                                                                                • Get Registered SAM cont
                                                                                                                                • Get Registered SAM cont
                                                                                                                                • Get Registered SAM cont
                                                                                                                                • Get Registered SBA Profile
                                                                                                                                • Get Registered SAM Notarized Letter
                                                                                                                                • New Look of SAMgov on April 26 2021
                                                                                                                                • New Look of SAMgov Date Filter
                                                                                                                                • New Look of SAMgov Help and Support Page
                                                                                                                                • New Look of SAMgov on April 26 2021
                                                                                                                                • New Look of SAMgov on April 26 2021
                                                                                                                                • Legacy websites one-stop-shop
                                                                                                                                • Slide 37
                                                                                                                                • Research
                                                                                                                                • Identify
                                                                                                                                • Identify
                                                                                                                                • Identify
                                                                                                                                • Identify
                                                                                                                                • Identify
                                                                                                                                • Identify
                                                                                                                                • Identify
                                                                                                                                • Identify - betasamgov
                                                                                                                                • Identify - betasamgov
                                                                                                                                • Identify - betasamgov
                                                                                                                                • Identify
                                                                                                                                • Identify ndash Smaller Opportunities
                                                                                                                                • Identify
                                                                                                                                • Identify - Subcontracting
                                                                                                                                • Identify - Subcontracting
                                                                                                                                • Dynamic Small Business Search
                                                                                                                                • Understand - Small Business Set Asides
                                                                                                                                • Understand - Small Business Set Asides
                                                                                                                                • Government Marketing Plan
                                                                                                                                • Government Marketing Plan
                                                                                                                                • Government Marketing Plan
                                                                                                                                • Government Marketing Plan
                                                                                                                                • Government Marketing Plan
                                                                                                                                • Government Marketing Plan
                                                                                                                                • Government Marketing Plan
                                                                                                                                • Government Marketing Plan
                                                                                                                                • Government Marketing Plan ndash 11 Tips
                                                                                                                                • Government Marketing Plan ndash 11 Tips
                                                                                                                                • The EndhellipQuestions
                                                                                                                                • Slide 68

                                                                                                                                  Government Marketing Plan ndash 11 Tips

                                                                                                                                  7 Agencyrsquos job

                                                                                                                                  8 Understand and communicate

                                                                                                                                  9 Reach out ndash follow up

                                                                                                                                  10 Donrsquot lead with standard information

                                                                                                                                  11 Donrsquot offer to do anything and everything

                                                                                                                                  From Experts on Marketing to Agencies (the Customer)

                                                                                                                                  The EndhellipQuestions

                                                                                                                                  Personal Timely Assistance in Contracting

                                                                                                                                  with the Government Contracting

                                                                                                                                  Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                                                                  LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                                                                  Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                                                                  wwwmontanaptacorg

                                                                                                                                  • Introduction to Government Contracting 101
                                                                                                                                  • Purpose
                                                                                                                                  • Workshop Overview
                                                                                                                                  • Introductions to Government Contracting Part 1
                                                                                                                                  • What does the government buy
                                                                                                                                  • The Big Challenge hellip
                                                                                                                                  • Intro to government contracting
                                                                                                                                  • Slide 8
                                                                                                                                  • Readiness Factors to Consider
                                                                                                                                  • Readiness Factors to Consider
                                                                                                                                  • Take a Self-Assessment (Selfie)
                                                                                                                                  • Slide 12
                                                                                                                                  • Get Registered SAMgov
                                                                                                                                  • Get Registered D-U-N-S Number
                                                                                                                                  • Get Registered D-U-N-S Cont
                                                                                                                                  • Get Registered NAICS Codes
                                                                                                                                  • Get Registered PSC (Codes)
                                                                                                                                  • Get Registered NAICS Search
                                                                                                                                  • Get Registered PSC Search
                                                                                                                                  • Get Registered Prepare to Create an SBA Profile
                                                                                                                                  • Get Registered Past Performance References
                                                                                                                                  • Get Registered Completed Basic Steps
                                                                                                                                  • Get Registered Create a Logingov Acct
                                                                                                                                  • Get Registered Sign into your SAM Acct
                                                                                                                                  • Get Registered Create an Individual Acct
                                                                                                                                  • Get Registered SAM cont
                                                                                                                                  • Get Registered SAM cont
                                                                                                                                  • Get Registered SAM cont
                                                                                                                                  • Get Registered SBA Profile
                                                                                                                                  • Get Registered SAM Notarized Letter
                                                                                                                                  • New Look of SAMgov on April 26 2021
                                                                                                                                  • New Look of SAMgov Date Filter
                                                                                                                                  • New Look of SAMgov Help and Support Page
                                                                                                                                  • New Look of SAMgov on April 26 2021
                                                                                                                                  • New Look of SAMgov on April 26 2021
                                                                                                                                  • Legacy websites one-stop-shop
                                                                                                                                  • Slide 37
                                                                                                                                  • Research
                                                                                                                                  • Identify
                                                                                                                                  • Identify
                                                                                                                                  • Identify
                                                                                                                                  • Identify
                                                                                                                                  • Identify
                                                                                                                                  • Identify
                                                                                                                                  • Identify
                                                                                                                                  • Identify - betasamgov
                                                                                                                                  • Identify - betasamgov
                                                                                                                                  • Identify - betasamgov
                                                                                                                                  • Identify
                                                                                                                                  • Identify ndash Smaller Opportunities
                                                                                                                                  • Identify
                                                                                                                                  • Identify - Subcontracting
                                                                                                                                  • Identify - Subcontracting
                                                                                                                                  • Dynamic Small Business Search
                                                                                                                                  • Understand - Small Business Set Asides
                                                                                                                                  • Understand - Small Business Set Asides
                                                                                                                                  • Government Marketing Plan
                                                                                                                                  • Government Marketing Plan
                                                                                                                                  • Government Marketing Plan
                                                                                                                                  • Government Marketing Plan
                                                                                                                                  • Government Marketing Plan
                                                                                                                                  • Government Marketing Plan
                                                                                                                                  • Government Marketing Plan
                                                                                                                                  • Government Marketing Plan
                                                                                                                                  • Government Marketing Plan ndash 11 Tips
                                                                                                                                  • Government Marketing Plan ndash 11 Tips
                                                                                                                                  • The EndhellipQuestions
                                                                                                                                  • Slide 68

                                                                                                                                    The EndhellipQuestions

                                                                                                                                    Personal Timely Assistance in Contracting

                                                                                                                                    with the Government Contracting

                                                                                                                                    Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                                                                    LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                                                                    Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                                                                    wwwmontanaptacorg

                                                                                                                                    • Introduction to Government Contracting 101
                                                                                                                                    • Purpose
                                                                                                                                    • Workshop Overview
                                                                                                                                    • Introductions to Government Contracting Part 1
                                                                                                                                    • What does the government buy
                                                                                                                                    • The Big Challenge hellip
                                                                                                                                    • Intro to government contracting
                                                                                                                                    • Slide 8
                                                                                                                                    • Readiness Factors to Consider
                                                                                                                                    • Readiness Factors to Consider
                                                                                                                                    • Take a Self-Assessment (Selfie)
                                                                                                                                    • Slide 12
                                                                                                                                    • Get Registered SAMgov
                                                                                                                                    • Get Registered D-U-N-S Number
                                                                                                                                    • Get Registered D-U-N-S Cont
                                                                                                                                    • Get Registered NAICS Codes
                                                                                                                                    • Get Registered PSC (Codes)
                                                                                                                                    • Get Registered NAICS Search
                                                                                                                                    • Get Registered PSC Search
                                                                                                                                    • Get Registered Prepare to Create an SBA Profile
                                                                                                                                    • Get Registered Past Performance References
                                                                                                                                    • Get Registered Completed Basic Steps
                                                                                                                                    • Get Registered Create a Logingov Acct
                                                                                                                                    • Get Registered Sign into your SAM Acct
                                                                                                                                    • Get Registered Create an Individual Acct
                                                                                                                                    • Get Registered SAM cont
                                                                                                                                    • Get Registered SAM cont
                                                                                                                                    • Get Registered SAM cont
                                                                                                                                    • Get Registered SBA Profile
                                                                                                                                    • Get Registered SAM Notarized Letter
                                                                                                                                    • New Look of SAMgov on April 26 2021
                                                                                                                                    • New Look of SAMgov Date Filter
                                                                                                                                    • New Look of SAMgov Help and Support Page
                                                                                                                                    • New Look of SAMgov on April 26 2021
                                                                                                                                    • New Look of SAMgov on April 26 2021
                                                                                                                                    • Legacy websites one-stop-shop
                                                                                                                                    • Slide 37
                                                                                                                                    • Research
                                                                                                                                    • Identify
                                                                                                                                    • Identify
                                                                                                                                    • Identify
                                                                                                                                    • Identify
                                                                                                                                    • Identify
                                                                                                                                    • Identify
                                                                                                                                    • Identify
                                                                                                                                    • Identify - betasamgov
                                                                                                                                    • Identify - betasamgov
                                                                                                                                    • Identify - betasamgov
                                                                                                                                    • Identify
                                                                                                                                    • Identify ndash Smaller Opportunities
                                                                                                                                    • Identify
                                                                                                                                    • Identify - Subcontracting
                                                                                                                                    • Identify - Subcontracting
                                                                                                                                    • Dynamic Small Business Search
                                                                                                                                    • Understand - Small Business Set Asides
                                                                                                                                    • Understand - Small Business Set Asides
                                                                                                                                    • Government Marketing Plan
                                                                                                                                    • Government Marketing Plan
                                                                                                                                    • Government Marketing Plan
                                                                                                                                    • Government Marketing Plan
                                                                                                                                    • Government Marketing Plan
                                                                                                                                    • Government Marketing Plan
                                                                                                                                    • Government Marketing Plan
                                                                                                                                    • Government Marketing Plan
                                                                                                                                    • Government Marketing Plan ndash 11 Tips
                                                                                                                                    • Government Marketing Plan ndash 11 Tips
                                                                                                                                    • The EndhellipQuestions
                                                                                                                                    • Slide 68

                                                                                                                                      Personal Timely Assistance in Contracting

                                                                                                                                      with the Government Contracting

                                                                                                                                      Lillian Sunwall VP CPP Shannon ClancyGovernment Contracting Advisor Government Contracting Advisor

                                                                                                                                      LSunwallGrowGreatFallsorg SClancyGrowGreatFallsorg(406) 750-1253 (406) 590-1184

                                                                                                                                      Great Falls PTAC Office - GFDAThe Portage Building at West Bank Landing405 3rd Street NW Ste 406Great Falls MT 59401

                                                                                                                                      wwwmontanaptacorg

                                                                                                                                      • Introduction to Government Contracting 101
                                                                                                                                      • Purpose
                                                                                                                                      • Workshop Overview
                                                                                                                                      • Introductions to Government Contracting Part 1
                                                                                                                                      • What does the government buy
                                                                                                                                      • The Big Challenge hellip
                                                                                                                                      • Intro to government contracting
                                                                                                                                      • Slide 8
                                                                                                                                      • Readiness Factors to Consider
                                                                                                                                      • Readiness Factors to Consider
                                                                                                                                      • Take a Self-Assessment (Selfie)
                                                                                                                                      • Slide 12
                                                                                                                                      • Get Registered SAMgov
                                                                                                                                      • Get Registered D-U-N-S Number
                                                                                                                                      • Get Registered D-U-N-S Cont
                                                                                                                                      • Get Registered NAICS Codes
                                                                                                                                      • Get Registered PSC (Codes)
                                                                                                                                      • Get Registered NAICS Search
                                                                                                                                      • Get Registered PSC Search
                                                                                                                                      • Get Registered Prepare to Create an SBA Profile
                                                                                                                                      • Get Registered Past Performance References
                                                                                                                                      • Get Registered Completed Basic Steps
                                                                                                                                      • Get Registered Create a Logingov Acct
                                                                                                                                      • Get Registered Sign into your SAM Acct
                                                                                                                                      • Get Registered Create an Individual Acct
                                                                                                                                      • Get Registered SAM cont
                                                                                                                                      • Get Registered SAM cont
                                                                                                                                      • Get Registered SAM cont
                                                                                                                                      • Get Registered SBA Profile
                                                                                                                                      • Get Registered SAM Notarized Letter
                                                                                                                                      • New Look of SAMgov on April 26 2021
                                                                                                                                      • New Look of SAMgov Date Filter
                                                                                                                                      • New Look of SAMgov Help and Support Page
                                                                                                                                      • New Look of SAMgov on April 26 2021
                                                                                                                                      • New Look of SAMgov on April 26 2021
                                                                                                                                      • Legacy websites one-stop-shop
                                                                                                                                      • Slide 37
                                                                                                                                      • Research
                                                                                                                                      • Identify
                                                                                                                                      • Identify
                                                                                                                                      • Identify
                                                                                                                                      • Identify
                                                                                                                                      • Identify
                                                                                                                                      • Identify
                                                                                                                                      • Identify
                                                                                                                                      • Identify - betasamgov
                                                                                                                                      • Identify - betasamgov
                                                                                                                                      • Identify - betasamgov
                                                                                                                                      • Identify
                                                                                                                                      • Identify ndash Smaller Opportunities
                                                                                                                                      • Identify
                                                                                                                                      • Identify - Subcontracting
                                                                                                                                      • Identify - Subcontracting
                                                                                                                                      • Dynamic Small Business Search
                                                                                                                                      • Understand - Small Business Set Asides
                                                                                                                                      • Understand - Small Business Set Asides
                                                                                                                                      • Government Marketing Plan
                                                                                                                                      • Government Marketing Plan
                                                                                                                                      • Government Marketing Plan
                                                                                                                                      • Government Marketing Plan
                                                                                                                                      • Government Marketing Plan
                                                                                                                                      • Government Marketing Plan
                                                                                                                                      • Government Marketing Plan
                                                                                                                                      • Government Marketing Plan
                                                                                                                                      • Government Marketing Plan ndash 11 Tips
                                                                                                                                      • Government Marketing Plan ndash 11 Tips
                                                                                                                                      • The EndhellipQuestions
                                                                                                                                      • Slide 68

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