Transcript
VISUAL RHETORIC
Visual rhetoric studies how deliberately designed images affect audiences.
picture superiority effecthear a message remember 10%...
hear message + see picture remember 65%
5000 visual messages/day
logos memes propagandaads culture jamming
charts visual parody
We learn through habit and exposure…
…so not everything we see counts as visual rhetoric.
Bald Cypress Juniper Gray Birch Maple Poplar
Chesnut English Ivy Hibiscus Oak Sassafras
Barberry Flowering Dogwood Magnolia Pine Witch Hazel
Visual habits and exposure can be used for persuasive purposes.
PSAssample
top related