Visual Rhetoric 4

1) Icebreaker of power2)The logo assignment3)Logos– not logos, but more

than one logo4)Some Design Fun

Icebreaker:What’s your favorite logo?

Dr. Phill favors:

Your first major assignment is going to be to create a logo for the Cleveland Browns

Let’s jump over to Canvas and look at that assignment, then we’ll talk it through a bit more.

Project: new Cleveland Browns logo and

uniforms

• *new* Logo• New uniform design (home and away, at least–

feel free to do variants– you could even do holiday specific, if you wanted, like X-mas, or Halloween, or something)

• You can add two colors, but either orange or brown must still be your base

Remember your criteria

When we’re all done, you’ll give me

• Black and white logo• Color logo• Image of helmet with logo • Two (or more) uniform sheets with colors• A 500 word writer’s memo• A 250 word “pitch” letter to Browns ownership

The reading. 10 logo rules

1) Answer who, what and why.

2) Identify, don’t explain.

3) Understand limitations.

4) Be Seductive.

5) Make mnemonic value

6) Pose a question.

7) Design for longevity.

7) Design for longevity.

8) Make the logo the foundation of a system.

9) Design for a variety of media.

10) Be strong.

Design time.

For your second design task, I want you to sort-of replicate the Shepherd Fairey Obama Poster. I’m going to open Photoshop and show you some tricks that should enable you to do that.

No class Monday. Take your hour and fifteen minutes of class and relax– honor the Labor Day.

For Wednesday: Read: Barthes, Benjamin, Kress, WysockiWe’ll talk theory