Intro to Social Media for Non-Profits
Post on 18-May-2015
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Intro to Social MediaK3C Community Counselling Centres
What is “social media”?
The social media user
Average age: 39
The Social Network◦ 901 million users◦ Average user spends 405 minutes per month
Based off of student directories, “face books”
Profiles and pages, also apps
Average user age: 38
Micro-blogging ◦ Posts are limited to 140 characters
555 million users
Average user spends 89 minutes per month
Average user age: 39
The original Web 2.0
If you use the Internet, you have read a blog
Business vs. personal: very different. Personal blogs tend to stand alone, blogs for organizations embedded
Blogs
In 2011, Youtube had more than 1 trillion views
500 years of Youtube video footage is watched on Facebook every day
72 hours of video updated to Youtube every minute
Youtube/Vimeo
80 million unique visitors in 2011
Over 6 billion images hosted
Tiered account system: Free and Pro
Harder to integrate into other social networks, easy to integrate into websites
Flickr
11.7 million users (but growing rapidly)
Average user spends 405 minutes per month
Average user age: 34
Easy to integrate into Facebook, harder to integrate into other mediums at this time
A “professional” network, used primarily for recruiting and connecting to past and possible employers
150 million users
Average user spends 21 minutes per month (varies greatly)
Average user age: 44
Sharing information Listening and gaining valuable feedback Building a community with other
organizations Engaging your volunteers Increasing transparency and responsiveness Advocating Mobilizing your base to action
Goals for non-profits...
Social media achieves this because it is:
◦ User-friendly: volunteer-friendly, donor-friendly, media-friendly
◦ Interactive and engaging: integrate pictures and video when possible
◦ Doesn’t just tell stories, but builds stories
Goals for non-profits
Giving up control the conversation Understanding the technology and
terminology (and adjusting to changes) Balancing your organization’s identity with
personal identity Balancing engagement with concerns of
confidentiality Time/personnel resources for maintaining
social media presence
Challenges for non-profits...
What is your goal?◦ What form(s) of social media do you want to use?
Create an identity◦ Must stay in line with existing branding and keep
consistent across platforms
Invest and interact◦ You have to regularly put time into social media
Getting started
Purpose – Why are you establishing a social media presence?◦ You must discuss how the platform you are using
achieves that goal. Objectives/goals – What do plan to achieve
with this social medium?◦ Goals need to be SMART – specific, measurable,
attainable, realistic, timely◦ What would be some SMART goals for social
media?
K3C Example Brief
Target Audience – Who will be reading and commenting on your social media? Who are you trying to engage?◦ Related closely to the platform you choose – who
uses it?◦ Research who is there locally, related
organizations Execution and maintenance
◦ See tipsheets
K3C Example Brief
Questions?
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