Analytics for non-profits

Analytics in non-profit world

How non profits can use analytics totransform the landscape of their operation

msi.or.ke

Data analytics can helpnonprofits make better decisionsabout the most effective way toallocate their scarce resources

to maximize social impact

B r i d g e s p a n

DESCRIPTIVEANALYTICS

DataHAVE THE RIGHT DATA

Build the right tools to collect the rightdata.e.g Surveys, focus groups, self reports,web data, mailing lists, census data,social media, promoter scores e.t.c.

DataExplorationStart with basic explorationto get insights about pastbehavior patterns of:1. Your beneficiaries2. Your donors/ members3. Your volunteers

Use the data to exploreambiguous problems

e.g. Why do some volunteers lose interest inyour activities so fast?

Use the data to describeproblems your are aware of

e.g. What geographies require your servicesthe most?

How do your beneficiaries interact with yourproducts or services?

Use your data to research causesto problems that are clearly

defined

e.g. With change of operation, are you likely to havemore people donate money towards your cause?

PREDICTIVE ANALYTICS

Predictive analysis will give youinsights into the future

REGRESSIONAND

PROBABILITYMODELS

Make both short termand

long term predictions

PRESCRIPTIVE ANALYTICS

OPTIMIZE

ACTIONS TO

ACHIEVE YOUR

ORGANIZATIONAL

GOALS BASED ON

DESCRIPTIVE AND

PREDICTIVE DATA

For non profits, a goalcould be to increase the

social impact of yourservice or product

THE IDEA IS TO IDENTIFYACTIONS LEADING TO THIS

GOAL

And determine optimal ways to do theseactions in order to achieve the goal of

increased social impact

T H A N KYou!    

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