Internet Retailer Recap 2-19-2013

IR Web Design RecapFebruary 19, 2013

Agenda

Introductions– What You Currently Do?– Experience with Internet Marketing– Current Issues/Questions

Roundtable Discussion– Current Issues– Open Table

Topics of Interested

Random “Stuff”

Background

10 Years Internet Marketing Experience– Started with Email Marketing

– Built a Boston based Internet Consulting Agency• From $180k to $2 Million in 2 Years• Managed $35 Million in Client Revenues

– Left to Start My Own Business• Operate Several Ecommerce & Content Websites• Small Consulting Practice for Select Clients

– Director eCommerce for Inc. 500 Company $0 - $17 Million 4.5 Yrs

I started this group to share and learn with others

Background

Areas of Expertise

– eCommerce

– Search Engine Optimization

– Media Buys / Advertising

– Social Media

– Conversion Optimization

Background

Michelle Schmidt• Internet Marketing Since 1999• Currently Operates IceLinkDesign.net

Agenda

30 Seconds - Introduction –What You Currently Do?

–Experience with Internet Marketing

–Current Issues/Questions

Topics

Adwords Enhanced Campaigns–Mobile Specific:• Ad Text• Ad Extensions• Bidding–Per Location, Device, Dayparting

*Rolling out Now & Accounts Automatically Transfer Over

Topics

SEO Tid Bits from IRWD 2013

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Hamlet Batista

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Hamlet Batista

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Hamlet Batista

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Hamlet Batista

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Hamlet Batista

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Hamlet Batista

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Kevin Lee – CEO DidIt

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Kevin Lee – CEO DidIt

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Kevin Lee – CEO DidIt

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