International management

McDonald’s Culture and Growth

By Jeremy Holtzman

Agenda

GlobalizationStrategyRisk Assessment

CultureExternalInternal

QuizConclusion

Globalization• Different tastes and

customs

• Strategy

• Ethical problems at home and abroad

Risk Assessment

• Analyzing risks of each country

• Risk aversion

• Spreading Risks

How have they been able to enter 117 countries?

McDonald’s and China

• Entry barriers

• Brand Image

• Long-term deals with the government

http://www.youtube.com/watch?v=_snIDagk6Fo

http://www.youtube.com/watch?v=fRwtPjOmmKA

What are some other reasons why locals are important?

Can you give any examples with other companies employing the same strategy.

McDonald’s and China

Internal Culture - Structure

• Eiffel Tower

• Task-oriented

How does this compare with other fast food industries? Other restaurants in general?

Internal Culture and Employees

• Maslow’s hierarchy of needs

• Average McDonald’s employee

What moticational techniques do you think would work best? Would you work for McDonald’s part-time?

Have they been successful motivating employees?

Total Quality Management

• Products and services

• Employees

• Regulations

• QSC & V

Total Quality Management Improving

http://www.youtube.com/watch?v=UBS9gABhQ8Y

Can this type of training video actually help?

Suggestions for improvement?

Quiz

What are some of the ethical problems that McDonald’s faces?

Quiz

Name one reason McDonald’s has been successful in entering China.

Quiz

What type of employees does McDonald’s have in general?

What type of needs do they have according to Maslow’s model?

Conclusion

• McDonald’s internal culture is responsible for their success globally

• The emphasis on quality and providing customer satisfaction drive the corporation

• It is these factors that have allowed them to strategically expand and become the global force it is today

Any questions or comments?