McDonald’s Culture and Growth By Jeremy Holtzman
McDonald’s Culture and Growth
By Jeremy Holtzman
Agenda
GlobalizationStrategyRisk Assessment
CultureExternalInternal
QuizConclusion
Globalization• Different tastes and
customs
• Strategy
• Ethical problems at home and abroad
Risk Assessment
• Analyzing risks of each country
• Risk aversion
• Spreading Risks
How have they been able to enter 117 countries?
McDonald’s and China
• Entry barriers
• Brand Image
• Long-term deals with the government
http://www.youtube.com/watch?v=_snIDagk6Fo
http://www.youtube.com/watch?v=fRwtPjOmmKA
What are some other reasons why locals are important?
Can you give any examples with other companies employing the same strategy.
McDonald’s and China
Internal Culture - Structure
• Eiffel Tower
• Task-oriented
How does this compare with other fast food industries? Other restaurants in general?
Internal Culture and Employees
• Maslow’s hierarchy of needs
• Average McDonald’s employee
What moticational techniques do you think would work best? Would you work for McDonald’s part-time?
Have they been successful motivating employees?
Total Quality Management
• Products and services
• Employees
• Regulations
• QSC & V
Total Quality Management Improving
http://www.youtube.com/watch?v=UBS9gABhQ8Y
Can this type of training video actually help?
Suggestions for improvement?
Quiz
What are some of the ethical problems that McDonald’s faces?
Quiz
Name one reason McDonald’s has been successful in entering China.
Quiz
What type of employees does McDonald’s have in general?
What type of needs do they have according to Maslow’s model?
Conclusion
• McDonald’s internal culture is responsible for their success globally
• The emphasis on quality and providing customer satisfaction drive the corporation
• It is these factors that have allowed them to strategically expand and become the global force it is today
Any questions or comments?