Interesting Indian Ecommerce Stats - MuSurvey

POPULATION DENSITYThere are 12 cities with a population >1 million

INDIAPopulation

1.228 Billion

DELHI 0.9%

SURAT 0.4%

PUNE 0.3%

AHMEDABAD 0.5%

11,106,776

5,828,874

4,701,886

3,173,022

MUMBAI 1.0%12,523,433

BANGALORE 0.7%8,901,038

CHENNAI 0.4%4,725,236

HYDERABAD 0.6%7,189,173

CALCUTTA 0.4%4,486,982

JAIPUR 0.3%3,156,859

2nd Largest Populated Country with 1.2 billion population3rd Largest in Internet users base with just 13% penetration

Average Annual Online Spending : $632 USDTravel Industry dominates with 73% of Ecommerce spend

Online Retail represents less than 1% of Total Retail

ONLINE SHOPPING BEHAVIORS

42% 33% 63% 75%of online shoppers

have abandoned theirshopping carts because

of delivery dates faster delivery making a purchase information

of shoppers mostoften choose to

pay a fee for

of online buyerslook at the retailer’sreturn policy before

of shoppers believeevery retailer should

offer tracking

INDIAN ONLINE USERS

75% 60% 31% 3/5of Indian onlineusers are below

the age of 35 years

men versus40% womenonline users

online populationYOY growth between

2012 & 2013

online Indiansvisited online

retail sites

AVERAGE ORDER VALUE (USD)

INDIA REST OF THE WORLD 2012

$210 / $183 $215 / $183

2013

TOP SOCIAL NETWORK SITES(% of respondents)

5.7% of the population (or 56% of Internet users)were on social network

Facebook97%

Google+34%

LinkedIn17%

Twitter14%

Orkut11%

ibibo6%

SALES BY CITYMUMBAI

NEW DELHI

BANGALORE

26%

18%

11%

ATM

HOW THEY BUYConnectivity

Internet Connection Speed

Payments (% of Population)

Fixed Broadband Households

Smartphone Penetration

Average Connection Speed

(% of Total Households)70%/5%

133%/23%

178%/2%

(out of Total Population)44.3%/6%

8.7Mbps/1.3Mbps

Peak Connection Speed

Debit Card Penetration

Credit Card Penetration

INDIA UNITED STATES

33.6Mbps/10.5Mbps

TOP REASONS FOR SHOPPING ONLINEFROM OVERSEAS

LOWER PRICES

CONVENIENCE

GREATER VARIETY

36%

32%

29%

PRODUCTS BOUGHT ONLINE(% of respondents)

ONLINE TRAVEL 47%

20%

19%

17%

BOOKS

MOBILE PHONES &MOBILE ACCESSORIES

APPAREL & FOOTWEAR

2012 2013 2014 2015 2016

5

10

15

20

25

30

35

12

16

21

26

30

SALE

S ($

Bill

ions

)

B2C ECOMMERCE SALES (USD)

*Includes travel, digital downloads and event tickets purchased via digital channel

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