POPULATION DENSITY There are 12 cies with a populaon >1 million INDIA Populaon 1.228 Billion DELHI 0.9% SURAT 0.4% PUNE 0.3% AHMEDABAD 0.5% 11,106,776 5,828,874 4,701,886 3,173,022 MUMBAI 1.0% 12,523,433 BANGALORE 0.7% 8,901,038 CHENNAI 0.4% 4,725,236 HYDERABAD 0.6% 7,189,173 CALCUTTA 0.4% 4,486,982 JAIPUR 0.3% 3,156,859 2nd Largest Populated Country with 1.2 billion populaon 3rd Largest in Internet users base with just 13% penetraon Average Annual Online Spending : $632 USD Travel Industry dominates with 73% of Ecommerce spend Online Retail represents less than 1% of Total Retail ONLINE SHOPPING BEHAVIORS 42% 33% 63% 75% of online shoppers have abandoned their shopping carts because of delivery dates faster delivery making a purchase informaon of shoppers most oſten choose to pay a fee for of online buyers look at the retailer’s return policy before of shoppers believe every retailer should offer tracking INDIAN ONLINE USERS 75% 60% 31% 3/5 of Indian online users are below the age of 35 years men versus 40% women online users online populaon YOY growth between 2012 & 2013 online Indians visited online retail sites AVERAGE ORDER VALUE (USD) INDIA REST OF THE WORLD 2012 $210 / $183 $215 / $183 2013 TOP SOCIAL NETWORK SITES (% of respondents) 5.7% of the populaon (or 56% of Internet users) were on social network Facebook 97% Google+ 34% LinkedIn 17% Twier 14% Orkut 11% ibibo 6% SALES BY CITY MUMBAI NEW DELHI BANGALORE 26% 18% 11% ATM HOW THEY BUY Connecvity Internet Connecon Speed Payments (% of Populaon) Fixed Broadband Households Smartphone Penetraon Average Connecon Speed (% of Total Households) 70% / 5% 133% / 23% 178% / 2% (out of Total Populaon) 44.3% / 6% 8.7Mbps / 1.3Mbps Peak Connecon Speed Debit Card Penetraon Credit Card Penetraon INDIA UNITED STATES 33.6Mbps / 10.5Mbps TOP REASONS FOR SHOPPING ONLINE FROM OVERSEAS LOWER PRICES CONVENIENCE GREATER VARIETY 36% 32% 29% PRODUCTS BOUGHT ONLINE (% of respondents) ONLINE TRAVEL 47% 20% 19% 17% BOOKS MOBILE PHONES & MOBILE ACCESSORIES APPAREL & FOOTWEAR 2012 2013 2014 2015 2016 5 10 15 20 25 30 35 12 16 21 26 30 SALES ($ Billions) B2C ECOMMERCE SALES (USD) *Includes travel, digital downloads and event ckets purchased via digital channel TO KNOW HOW TO GET ACCURATE INSIGHTS FROM YOUR CUSTOMERS GIVE US A CALL +91 72000 90702 OR E-MAIL US - [email protected]