Transcript
IntellAct + DIVAIntelligent Actions In Omnichannel
Commerce
Jeff Dickeyjdickey@intellact.net
(530) 848-8869
Omnichannel Commerce Demands Intelligent
Actions…IntellAct
IntellAct
IntellAct will provide retailers and brand marketers with data, analytics, measurement and metrics generated through and by omnichannel retailing & marketing. This will be accomplished via our DIVA platform by the application of quantitative analysis, attribution and other science across disparate datasets to discover and render actionable insights applicable across marketing, merchandising and IT channels. Estimated savings and productivity exceed $1 billion globally in these channels alone.
IntellAct Introduces DIVA
The DIVA (Development, Intelligence, Visualization & Analytics) platform takes statistical analytics and methodologies and applies them designated business issues such as ROI on marketing and advertising dollars against hard client data such as sales or market share, forecasting and customer segmentation
DIVA is the world’s first DIY “cause and effect” software platform allowing LIVE data analytics to increase gross margins through savings, maximization of ROI, etc.
IntellAct DIVA EcosystemOmnichannel will be driven by a ‘Retail 3.0’ mentality. Marketing planning, technology
platforms, data streams, content, merchandising and analytics must operate seamlessly & intelligently.
CentrifugeCause and effect; the closer in, the more the effect
Relative Market Positioning
Specific Marketing Medium Effectiveness
Cause and Effect for Performance
Hard Data Relativity
Natural Brand Communities
Forecasting/Econometrics
Marketing Analytics budgets set to exceed $100 billion by 2015.
Spending on Marketing Analytics by Company Size (in sales revenues)
IntellAct aims to be a key driver of this growth.
DIVA Normalizes Multiple Data Sources
Sales – POS/eCommerce
Market Share/Awareness
Inventory
Net Marketer Scores
Marketing Activities (eg above and below the line advertising, on line, sponsorships, promotions etc)
Outside sources (eg weather, consumer confidence, interest rates etc)
Other
DIVA Integrates Enormous Marketing, Merchandising & IT Efficiencies
• The omnichannel challenge makes marketing, merchandising an IT departments prime stakeholders
• Tier 1&2 retailers may have the greatest need, followed by brands
• Delivers actionable business intelligence
• Allows store-centric & brand data to interface to other BI metrics, including other marketing events, social business intelligence, etc.
• Offers additional modules to enhance enterprise level capabilities and recurring revenue streams, i.e., attribution, insights, creative services, apps, research, etc.
• Provides lead generation for other products & services
• And much, much more...
How we’ll get there……….
Paa
SIa
aSS
aaS
Client Portal Company Portal3 3rd Party Vendor
PortalRTB/DSP Interface
Packaged Applications
….
Application Servers Database Servers Video Conferencing Servers
Storage SystemOperating System
Hypervisor
Cloud Infrastructure
VM Provisioning & Elastic Scalability
Failover, Backup & DR
Monitoring & Metering
Custom Applications
UI + Portal Service Metering
Authentication and Authorization
User and Organization Management
Multi-Tenancy Services (All available through Web Interface)
Application Services (Deployable on IDIVA Cloud)
App Server Database Search
Video/Audio Conversation ServiceDocument
Management Service
Rules Engine AI Integrations Reporting Engine
DIVA iOS DIVA Android
DIVA Technology OverviewSaaS + PaaS + IaaS
DIVA Product Development
DIVA’s exploitation of omnichannel products and services will require a substantial number of strategic relationships and partnerships to create valuable, revenue producing opportunities and more rapid acceptance and growth. The categories of these relationships and partnerships include, but are not limited to:
• Business intelligence/analytics/attribution platforms
• Social business intelligence technologies
• Shopper application developers
• Agencies and shopper marketing companies
• Brand & retail consultants
• Retail system suppliers & integrators
• Data/Analytics/Measurement/Metrics suppliers
• Vizualization & infographics suppliers
• Other
Appendix
"Removing the barriers that separate web, mobile and in-store commerce represents one of the hottest trends in retail.” – Internet Retailer, January 17, 2012
“Macy’s CEO: Retail’s new path to purchase is ‘omnichannel’ marketing” – Inside Tuscon Business, April 20, 2012
“While multi channel shoppers spend, on average, 15% to 30% more with a retailer than someone who uses only one channel, omni-channel shoppers will spend 15% to 30% more than multi-channel consumers.” –IDC Retail Insights
“Today’s successful marketers are taking a customer-centric approach and delivering a brand experience that’s compelling, personalized and consistent across all touchpoints.” – Forbes, Feb 12, 2012
“As Internet Sales Grow, Retailers Go Omni-Channel” – Wharton Today, November 25, 2011
“Multichannel is dead…long live omnichannel” – Fourth Source, January 22, 2012
Omnichannel Is The Future Of Retailing
What Is Omnichannel Retailing and Why Is It A Game Changer?
Omnichannel Retailing is: “A seamless approach to the consumer experience through all available channels, i.e., mobile, Internet devices, computers, bricks-and-mortar, television, catalogue, mobile point-of-sale, and so on.” – Wikipedia
Game Changer?: Technology and connectivity are driving dramatic changes in how consumers approach virtually every aspect of their lives. These changes are stimulating a new generation of devices that allow consumers to access information where they live, work, play and shop. This will continue to have a dramatic effect on retail marketing and customers as purchasing habits, predictive behavior, personalization and relevant messaging ROI will outperform conventional marketing and merchandising ROI. As a result:
• Consumers have the ability to be more empowered by being more knowledgeable.
• Retailers can appeal to this emerging, always on consumer by properly leveraging the new channels available to them. This is the omnichannel opportunity.
• The identification, accumulation and processing of data will enable hundreds of billions of dollars worth of efficiencies to be gained in the marketing, merchandising and IT omnichannel of retailers and brands.
The IntellAct Omnichannel Matrix
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