Integrating interactive PR with traditional campaigns

Interactive Consumer PR

Learnings from a recent campaign

Product

Tactics

Buzz / seeding

Features

Reviews

Buzz

Short List front page

London Paper trailer

Loaded trailer

Features

Short List front page

Short List feature

Loaded feature

Reviews Short List gameplay

Loaded review

FHM review

Learn

Story

Multiple formats

Seed

Share

Story

Multiple formats

Seed

Share

Do