Interactive Consumer PR Learnings from a recent campaign
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Interactive Consumer PR
Learnings from a recent campaign
Product
Tactics
Buzz / seeding
Features
Reviews
Buzz
Short List front page
London Paper trailer
Loaded trailer
Features
Short List front page
Short List feature
Loaded feature
Reviews Short List gameplay
Loaded review
FHM review
Learn
Story
Multiple formats
Seed
Share
Story
Multiple formats
Seed
Share
Do
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