Inspiring Incentive Marketing Solutions

SWINGGROUPBoosting Results

Corporate presentation

- 2014 -

SWINGGROUP Boosting results1. SwingGroup Vision2. Motisha Software3. SwingGroup Products4. SwingGroup Client- and Supplierzone5. SwingGroup Services6. References

© SwingGroup 2014

SWINGGROUP VISION

INSPIRING MORE, MORE INSPIRING

INSPIRING MORE• Inspiring incentive and loyalty marketing solutions• Improving performance• Achieving continuous motivation• Creating lifetime value employees and customers• Boosting company profits

• With a customised recognition approach• Targets based on the organisation’s strategic goals– Straightforward and specific– Challenging yet achievable

© SwingGroup 2014

INSPIRING MORE• Objectives may include• Improving customer loyalty • Driving sales - boosting leads• Stimulate cross- and upselling• Social referral: customer referral – employee referral• Reinforcing marketing messages• Motivating dealers/partners and channel resellers• Motivating employees - recognizing performance• Optimizing quality and productivity• …

© SwingGroup 2014

MORE INSPIRING• Proof of concept in Benelux since 2004• Programs sold in 6 countries:• BeNeLux – France - Germany – USA• Solutions rolled out worldwide

• State-of-the-art Motisha™ incentive and loyalty management platform

© SwingGroup 2014

PAN EUROPEAN NETWORKHeadquarters: Bruges (Belgium)Sales Partner: Baarn (The Netherlands)Sales Partner: Munich (Germany)Supplier Partners

GLOBAL SUPPLIER PARTNERS

CHICAGONORTH AMERICA

EUROPE

MELBOURNEAUSTRALIA

THINK GLOBAL, ACT LOCALGLOBAL LOCAL

• Concept• Platform• Strategy• Partnerships & Alliances• IT support•Marketing support• Group sales

• Representation• Sourcing• Fulfillment•Marketing• Support and customer

service• Direct sales, multipliers

and value added resellers

SWINGGROUP Boosting results1. SwingGroup Vision2. Motisha Software3. SwingGroup Products4. SwingGroup Client- and Supplierzone5. SwingGroup Services6. References

© SwingGroup 2014

MOTISHA SOFTWARE

SCALABLE AND FLEXIBLE

• Europe’s fully integrated incentive & loyalty management platform

• Software as a Service (SaaS) – 24/7 available• Solid IT-architecture framework:

• Scalable and flexible platform• Turnkey or tailor-made products• Cross-channel marketing possibilities

• Strong features:• Campaign management - Analysis & Reporting• Database management - Data integration – Data Quality• Reliable – Secure (OWASP compliant)• Multi-tiered - Multilingual

MOTISHA™ STATE-OF-THE-ART TECHNOLOGY PLATFORM

© SwingGroup 2014

MotishaConceptual Model

© SwingGroup 2014

• Which target groups will help you boost your company results?• Secured access through Front End interface• Customers:

• B2C• B2B

• Employees:• Sales• Other

• Sales:• Professional/Agent• Dealer/Channels• Vendor

TARGET GROUP

© SwingGroup 2014

• Who within your company will manage the overall programme outcome?

• Secured access through Back End interface• Centralised User Management rights for:

• Campaign owner• Campaign user• Temporarily campaign user

• Incentive campaign management toolbox through Clientzone:• Campaign creation and management• Stats & reporting• Order management

CLIENT

© SwingGroup 2014

• Which supplier partners will help you motivate your target groups one-on-one?

• Secured access through Back End interface• Supplier types:

• Experiences• Events• Gifts• Vouchers• …

• Incentive management toolbox through SupplierZone:• Content creation and management• Order management• SLA’s benchmarking

SUPPLIER

© SwingGroup 2014

MotishaSoftware specifications

© SwingGroup 2014

• Specific features affecting the overall Motisha software platform• Front End as well as Back End • Reaching all three actors

• Optional features possible• CMS• E-commerce• Procurement

PLATFORM SPECIFIC

© SwingGroup 2014

• Specific modules affecting one or more productsof the Motisha software platform• Front End as well as Back End • Reaching all three actors

• Optional modules per product possible• Earn and burn• Message Module• Social media• …

PRODUCT SPECIFIC

© SwingGroup 2014

SWINGGROUP Boosting results1. SwingGroup Vision2. Motisha Software3. SwingGroup Products4. SwingGroup Client- and Supplierzone5. SwingGroup Services6. References

© SwingGroup 2014

SWINGGROUP PRODUCTS

TURNKEY OR TAILOR-MADE

PRODUCTS• SwingGift: • Universal gift voucher platform• More than 400 vouchers in the Benelux

• SwingLoyalty: • Multi-tiered long-term points based incentive and loyalty

programmes• SwingShop: • Low entry level non-points based incentive shop

environment• More than 3.000 gifts and 400 vouchers to choose from

© SwingGroup 2014

PRODUCTS• SwingJob: • Social employee referral platform (+ 15 social media)• Attract, motivate, reward en retain employees

• SwingBuzz: • Social customer referral platform (+ 15 social media)• Getting the most out of social media marketing

© SwingGroup 2014

SWINGGIFTTHE SMART GIFT VOUCHER

BENELUX OFFER• + 50 retail vouchers: AS Adventure, Bart Smit,

Dreamland, Decathlon, FNAC, Galleria Inno, ICI Paris XL, JBC, Planet Parfum, ...

• + 100 gift experiences: Bongo, Cadeaubox, CharmingBox, Freedreams, Giftfor2, Mydays, Travelbox, Vivaboxes, ...

• + 30 webshops: BeCycle, Bol.com, Fleurop interflora, JewelCard, TheEmotionCompany, ...

• + 200 digivouchers: Base, GiveaNight, MaasMechelen Village, Mobistar, Proximus, ...

© SwingGroup 2014

SwingGift open – B2B and B2B2C customers© SwingGroup 2014

SwingGift open – B2B and B2B2C customers© SwingGroup 2014

SwingGift open – B2B and B2B2C customers

SwingGift Custom – B2B customers – Quick© SwingGroup 2014

SwingGift custom – B2B employees – Q8

SwingGift Custom – B2B customers – Insites Consulting© SwingGroup 2014

SWINGLOYALTYINSPIRING PEOPLE, BOOSTING

RESULTS

GLOBAL OFFERLONG-TERM INCENTIVE AND LOYALTY PROGRAMS:• Earn points by achieving targets• Redeem points for incentives

CUSTOM-MADE:• 360° communication concept• One-on-one motivation• Stats & reporting

SwingLoyalty Custom - Enfocus software© SwingGroup 2014

SwingLoyalty Custom - GM© SwingGroup 2014

SwingLoyalty Custom - Enfinity© SwingGroup 2014

SwingLoyalty Advanced - Pioneer Benelux – Incentive platform home page© SwingGroup 2014

SwingLoyalty Advanced - Pioneer Benelux - Incentive platform gift overview page© SwingGroup 2014

SwingLoyalty Advanced - Pioneer Benelux - Incentive platform points page © SwingGroup 2014

SwingLoyalty Advanced - Pioneer Benelux - Incentive platform incentive trip page© SwingGroup 2014

SwingLoyalty Advanced – Citroën Belux - Login page© SwingGroup 2014

SwingLoyalty Advanced – Citroën Belux - Incentive platform homepage© SwingGroup 2014

SwingLoyalty Advanced – Citroën Belux - Incentive platform gift overview page© SwingGroup 2014

SwingLoyalty Advanced – Citroën Belux - Incentive platform points page© SwingGroup 2014

SwingLoyalty Advanced – Citroën Belux - Kickof direct mailing© SwingGroup 2014

SwingLoyalty Advanced – Citroën Belux – Incentive program E-mailing© SwingGroup 2014

SWINGSHOPREWARDING MILESTONES

THE EASY WAY

GLOBAL OFFERSHORT-TERM INCENTIVE AND LOYALTY PROGRAMS:• Earn rewards by achieving targets and/or

milestones• One-time only secured access to order reward of

choice

CUSTOM-MADE:• 360° communication concept• One-on-one motivation• Stats & reporting

© SwingGroup 2014

SwingShop - Luminus - loginpage© SwingGroup 2014

SwingShop - Luminus - homepage© SwingGroup 2014

SwingShop - Luminus - orderpage© SwingGroup 2014

SWINGJOBATTRACT, MOTIVATE, REWARD AND

RETAIN EMPLOYEES

SOCIAL REFERRAL ADVANTAGES • Activate a new recruitment platform to find and

attract qualified candidates• Use the power of social networks• Lower cost per hire• Significant reduction of recruitment time• Build an own pool of qualified resumes for current and

future vacancies• Employees feel appreciated and are more motivated• Lower staff turnover• Strengthen your employer brand• Boost your competitive intelligence

© SwingGroup 2014

SwingJob - Homepage

SwingJob - Jobdetail page© SwingGroup 2014

SwingJob - Voucher info page© SwingGroup 2014

SwingJob – Joblistings page© SwingGroup 2014

SwingJob - Jobdetail page© SwingGroup 2014

SwingJob – Multi social media posting channels© SwingGroup 2014

SwingJob - Facebook referral © SwingGroup 2014

SwingJob – E-mail referral© SwingGroup 2014

SWINGBUZZGETTING THE MOST OUT OF

SOCIAL MEDIA MARKETING

Effectiveness of social media and other marketing channels

© SwingGroup 2014

Effectiveness of social media and other marketing channels

SOCIAL MEDIA MARKETING ADVANTAGES• More sales leads• Attract unique target groups• Lower acquiring and retention cost• More positive word of mouth• Higher customer satisfaction• Know your customers better• Higher brand awareness• Higher customer lifetime value

© SwingGroup 2014

SWINGBUZZHOW IT WORKS

© SwingGroup 2014

Bare Associates International | SwingBuzz Homepage© SwingGroup 2014

Bare Associates International | SwingBuzz Kick-off Email© SwingGroup 2014

Bare Associates International | SwingBuzz Email template© SwingGroup 2014

SwingBuzz Action 1 | ‘Refer-a-friend’ homepage | Survey invite© SwingGroup 2014

SwingBuzz Action 1 | ‘Refer-a-friend’ price page | Non campaign related prices

© SwingGroup 2014

SwingBuzz Action 1 | ‘Refer-a-friend’ social media connection | Facebook© SwingGroup 2014

SWINGGROUP Boosting results1. SwingGroup Vision2. Motisha Software3. SwingGroup Products4. SwingGroup Client- and Supplierzone5. SwingGroup Services6. References

© SwingGroup 2014

SWINGGROUP CLIENT- AND

SUPPLIERZONEMASTERING RETURN ON

INVESTMENT

SWINGGROUP CLIENT- AND SUPPLIERZONECAMPAIGN COCKPIT:• Manage campaign(s)• Manage results• Manage communications• Manage orders

EASY-TO-USE:• KPI Dashboard• 24/7• High database connectivity with external platforms

© SwingGroup 2014

SwingGroup Client Zone – Manage© SwingGroup 2014

SwingGroup Client Zone – Manage© SwingGroup 2014

SwingGroup Client Zone – stats & reporting© SwingGroup 2014

SwingGroup Client Zone – stats & reporting© SwingGroup 2014

SwingJob – KPI results page© SwingGroup 2014

SwingJob – KPI results page© SwingGroup 2014

SWINGGROUP Boosting results1. SwingGroup Vision2. Motisha Software3. SwingGroup Products4. SwingGroup Client- and Supplierzone5. SwingGroup Services6. References

© SwingGroup 2014

SWINGGROUP SERVICES

FULL SERVICE PACKAGE

Consultancy

Solution development

Implementation

360° communication

KPI tracking

Fulfilment

*SWINGGROUP INCENTIVE PLATFORM IS POWERED BY MOTISHA™ © SwingGroup 2014

CONSULTANCY

• Unique incentive marketing know how since 2004• Multilevel campaign development experience:• Multilevel motivational incentive programs and

gift experiences• Multiple segments• Multiple countries• Multilingual

• Cross domain and cross sectors

CONSULTANCY

© SwingGroup 2014

SOLUTION DEVELOPMENT

SOLUTION DEVELOPMENT

• Standard platform• Implemented of the shelve• Customizable to customers’ needs• Conform to corporate identity guidelines

© SwingGroup 2014

IMPLEMENTATIONIMPLEMENTATION

• Pre-launch to post-launch development• Ongoing support and custom programming• Interconnected modules readily available:• Sales Incentives• Employee rewards• Employee referral• Ideabox• … © SwingGroup 2014

360° COMMUNICATION

360° COMMUNICATION

• Highly efficient and target driven corporate communication:• Direct mailings• Event communication• Deliverables (flyers, brochures, …)

• Multichannel communication modules readily available:• E-mailings/SMS blasts• Platform campaign messages• Video messages/pictures• Surveys/quizzes/contests

© SwingGroup 2014

KPI TRACKINGKPI TRACKING

• Manage campaigns – communication - incentives• Custom made KPI dashboard• KPI’s set-up with standard monitoring & reporting• 24/7• Real time

© SwingGroup 2014

FULFILMENTFULFILMENT

• Wide gift range• + 3000 gifts of strong brands• + 400 vouchers• Gift experiences

• Global and localized content• Hybrid model applicable• SwingGroup incentives mixed with own

gifts/vouchers/events• Admin fee for own incentives

• Customer service and warranty included© SwingGroup 2014

SWINGGROUP Boosting results1. SwingGroup Vision2. Motisha Software3. SwingGroup Products4. SwingGroup Client- and Supplierzone5. SwingGroup Services6. References

© SwingGroup 2014

REFERENCESSATISFIED CUSTOMERS

REFERENCES• SECTORS: automotive, food, government,

services, industry, ...• REGIONS: Benelux, Europe, worldwide• TYPE OF PROGRAMS: channel development,

customer loyalty, employee rewarding, employee referral, product marketing, sales incentive, ...

• CUSTOMERS: Alcredis, Atlas Copco, Beckers, BMW, Brunel, BührmannUbbens, Citroën, DeLonghi, Deceuninck, Enfinity, GE, Hansen Transmissions, Insites, Jaguar, KBC, Land Rover, Manpower, Philips, Pioneer, Q8, Quick, Roda, Simac, TechData, Truvo, Unilever, Unilin, USG People, Vaillant, Vandemoortele, Vitelma, VMW, Würth, … © SwingGroup 2014

SWINGGROUPBest-of-class in incentive marketing solutions

Thank you for your attention

SwingGroup BeneluxDampoortstraat 265 b38310 BruggeBelgiumTel. +32 (0)50 50 24 61

sales@swinggroup.be

Linkedin.com/company/swinggroup be.linkedin.com/in/everaertgunther

@swinggroup - @gunar2 - @swinggift

WWW.SWINGGROUP.EU WWW.MOTISHA.COM