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SWINGGROUP Boosting Results Corporate presentation - 2014 -
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Inspiring Incentive Marketing Solutions

Sep 03, 2014

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Agency presentation on inspiring incentive marketing solutions to achieve sustainable customer and company growth.
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Page 1: Inspiring Incentive Marketing Solutions

SWINGGROUPBoosting Results

Corporate presentation

- 2014 -

Page 2: Inspiring Incentive Marketing Solutions

SWINGGROUP Boosting results1. SwingGroup Vision2. Motisha Software3. SwingGroup Products4. SwingGroup Client- and Supplierzone5. SwingGroup Services6. References

© SwingGroup 2014

Page 3: Inspiring Incentive Marketing Solutions

SWINGGROUP VISION

INSPIRING MORE, MORE INSPIRING

Page 4: Inspiring Incentive Marketing Solutions

INSPIRING MORE• Inspiring incentive and loyalty marketing solutions• Improving performance• Achieving continuous motivation• Creating lifetime value employees and customers• Boosting company profits

• With a customised recognition approach• Targets based on the organisation’s strategic goals– Straightforward and specific– Challenging yet achievable

© SwingGroup 2014

Page 5: Inspiring Incentive Marketing Solutions

INSPIRING MORE• Objectives may include• Improving customer loyalty • Driving sales - boosting leads• Stimulate cross- and upselling• Social referral: customer referral – employee referral• Reinforcing marketing messages• Motivating dealers/partners and channel resellers• Motivating employees - recognizing performance• Optimizing quality and productivity• …

© SwingGroup 2014

Page 6: Inspiring Incentive Marketing Solutions

MORE INSPIRING• Proof of concept in Benelux since 2004• Programs sold in 6 countries:• BeNeLux – France - Germany – USA• Solutions rolled out worldwide

• State-of-the-art Motisha™ incentive and loyalty management platform

© SwingGroup 2014

Page 7: Inspiring Incentive Marketing Solutions

PAN EUROPEAN NETWORKHeadquarters: Bruges (Belgium)Sales Partner: Baarn (The Netherlands)Sales Partner: Munich (Germany)Supplier Partners

Page 8: Inspiring Incentive Marketing Solutions

GLOBAL SUPPLIER PARTNERS

CHICAGONORTH AMERICA

EUROPE

MELBOURNEAUSTRALIA

Page 9: Inspiring Incentive Marketing Solutions

THINK GLOBAL, ACT LOCALGLOBAL LOCAL

• Concept• Platform• Strategy• Partnerships & Alliances• IT support•Marketing support• Group sales

• Representation• Sourcing• Fulfillment•Marketing• Support and customer

service• Direct sales, multipliers

and value added resellers

Page 10: Inspiring Incentive Marketing Solutions

SWINGGROUP Boosting results1. SwingGroup Vision2. Motisha Software3. SwingGroup Products4. SwingGroup Client- and Supplierzone5. SwingGroup Services6. References

© SwingGroup 2014

Page 11: Inspiring Incentive Marketing Solutions

MOTISHA SOFTWARE

SCALABLE AND FLEXIBLE

Page 12: Inspiring Incentive Marketing Solutions

• Europe’s fully integrated incentive & loyalty management platform

• Software as a Service (SaaS) – 24/7 available• Solid IT-architecture framework:

• Scalable and flexible platform• Turnkey or tailor-made products• Cross-channel marketing possibilities

• Strong features:• Campaign management - Analysis & Reporting• Database management - Data integration – Data Quality• Reliable – Secure (OWASP compliant)• Multi-tiered - Multilingual

MOTISHA™ STATE-OF-THE-ART TECHNOLOGY PLATFORM

© SwingGroup 2014

Page 13: Inspiring Incentive Marketing Solutions

MotishaConceptual Model

© SwingGroup 2014

Page 14: Inspiring Incentive Marketing Solutions

• Which target groups will help you boost your company results?• Secured access through Front End interface• Customers:

• B2C• B2B

• Employees:• Sales• Other

• Sales:• Professional/Agent• Dealer/Channels• Vendor

TARGET GROUP

© SwingGroup 2014

Page 15: Inspiring Incentive Marketing Solutions

• Who within your company will manage the overall programme outcome?

• Secured access through Back End interface• Centralised User Management rights for:

• Campaign owner• Campaign user• Temporarily campaign user

• Incentive campaign management toolbox through Clientzone:• Campaign creation and management• Stats & reporting• Order management

CLIENT

© SwingGroup 2014

Page 16: Inspiring Incentive Marketing Solutions

• Which supplier partners will help you motivate your target groups one-on-one?

• Secured access through Back End interface• Supplier types:

• Experiences• Events• Gifts• Vouchers• …

• Incentive management toolbox through SupplierZone:• Content creation and management• Order management• SLA’s benchmarking

SUPPLIER

© SwingGroup 2014

Page 17: Inspiring Incentive Marketing Solutions

MotishaSoftware specifications

© SwingGroup 2014

Page 18: Inspiring Incentive Marketing Solutions

• Specific features affecting the overall Motisha software platform• Front End as well as Back End • Reaching all three actors

• Optional features possible• CMS• E-commerce• Procurement

PLATFORM SPECIFIC

© SwingGroup 2014

Page 19: Inspiring Incentive Marketing Solutions

• Specific modules affecting one or more productsof the Motisha software platform• Front End as well as Back End • Reaching all three actors

• Optional modules per product possible• Earn and burn• Message Module• Social media• …

PRODUCT SPECIFIC

© SwingGroup 2014

Page 20: Inspiring Incentive Marketing Solutions

SWINGGROUP Boosting results1. SwingGroup Vision2. Motisha Software3. SwingGroup Products4. SwingGroup Client- and Supplierzone5. SwingGroup Services6. References

© SwingGroup 2014

Page 21: Inspiring Incentive Marketing Solutions

SWINGGROUP PRODUCTS

TURNKEY OR TAILOR-MADE

Page 22: Inspiring Incentive Marketing Solutions

PRODUCTS• SwingGift: • Universal gift voucher platform• More than 400 vouchers in the Benelux

• SwingLoyalty: • Multi-tiered long-term points based incentive and loyalty

programmes• SwingShop: • Low entry level non-points based incentive shop

environment• More than 3.000 gifts and 400 vouchers to choose from

© SwingGroup 2014

Page 23: Inspiring Incentive Marketing Solutions

PRODUCTS• SwingJob: • Social employee referral platform (+ 15 social media)• Attract, motivate, reward en retain employees

• SwingBuzz: • Social customer referral platform (+ 15 social media)• Getting the most out of social media marketing

© SwingGroup 2014

Page 24: Inspiring Incentive Marketing Solutions

SWINGGIFTTHE SMART GIFT VOUCHER

Page 25: Inspiring Incentive Marketing Solutions

BENELUX OFFER• + 50 retail vouchers: AS Adventure, Bart Smit,

Dreamland, Decathlon, FNAC, Galleria Inno, ICI Paris XL, JBC, Planet Parfum, ...

• + 100 gift experiences: Bongo, Cadeaubox, CharmingBox, Freedreams, Giftfor2, Mydays, Travelbox, Vivaboxes, ...

• + 30 webshops: BeCycle, Bol.com, Fleurop interflora, JewelCard, TheEmotionCompany, ...

• + 200 digivouchers: Base, GiveaNight, MaasMechelen Village, Mobistar, Proximus, ...

© SwingGroup 2014

Page 26: Inspiring Incentive Marketing Solutions

SwingGift open – B2B and B2B2C customers© SwingGroup 2014

Page 27: Inspiring Incentive Marketing Solutions

SwingGift open – B2B and B2B2C customers© SwingGroup 2014

Page 28: Inspiring Incentive Marketing Solutions

SwingGift open – B2B and B2B2C customers

Page 29: Inspiring Incentive Marketing Solutions

SwingGift Custom – B2B customers – Quick© SwingGroup 2014

Page 30: Inspiring Incentive Marketing Solutions

SwingGift custom – B2B employees – Q8

Page 31: Inspiring Incentive Marketing Solutions

SwingGift Custom – B2B customers – Insites Consulting© SwingGroup 2014

Page 32: Inspiring Incentive Marketing Solutions

SWINGLOYALTYINSPIRING PEOPLE, BOOSTING

RESULTS

Page 33: Inspiring Incentive Marketing Solutions

GLOBAL OFFERLONG-TERM INCENTIVE AND LOYALTY PROGRAMS:• Earn points by achieving targets• Redeem points for incentives

CUSTOM-MADE:• 360° communication concept• One-on-one motivation• Stats & reporting

Page 34: Inspiring Incentive Marketing Solutions

SwingLoyalty Custom - Enfocus software© SwingGroup 2014

Page 35: Inspiring Incentive Marketing Solutions

SwingLoyalty Custom - GM© SwingGroup 2014

Page 36: Inspiring Incentive Marketing Solutions

SwingLoyalty Custom - Enfinity© SwingGroup 2014

Page 37: Inspiring Incentive Marketing Solutions

SwingLoyalty Advanced - Pioneer Benelux – Incentive platform home page© SwingGroup 2014

Page 38: Inspiring Incentive Marketing Solutions

SwingLoyalty Advanced - Pioneer Benelux - Incentive platform gift overview page© SwingGroup 2014

Page 39: Inspiring Incentive Marketing Solutions

SwingLoyalty Advanced - Pioneer Benelux - Incentive platform points page © SwingGroup 2014

Page 40: Inspiring Incentive Marketing Solutions

SwingLoyalty Advanced - Pioneer Benelux - Incentive platform incentive trip page© SwingGroup 2014

Page 41: Inspiring Incentive Marketing Solutions

SwingLoyalty Advanced – Citroën Belux - Login page© SwingGroup 2014

Page 42: Inspiring Incentive Marketing Solutions

SwingLoyalty Advanced – Citroën Belux - Incentive platform homepage© SwingGroup 2014

Page 43: Inspiring Incentive Marketing Solutions

SwingLoyalty Advanced – Citroën Belux - Incentive platform gift overview page© SwingGroup 2014

Page 44: Inspiring Incentive Marketing Solutions

SwingLoyalty Advanced – Citroën Belux - Incentive platform points page© SwingGroup 2014

Page 45: Inspiring Incentive Marketing Solutions

SwingLoyalty Advanced – Citroën Belux - Kickof direct mailing© SwingGroup 2014

Page 46: Inspiring Incentive Marketing Solutions

SwingLoyalty Advanced – Citroën Belux – Incentive program E-mailing© SwingGroup 2014

Page 47: Inspiring Incentive Marketing Solutions

SWINGSHOPREWARDING MILESTONES

THE EASY WAY

Page 48: Inspiring Incentive Marketing Solutions

GLOBAL OFFERSHORT-TERM INCENTIVE AND LOYALTY PROGRAMS:• Earn rewards by achieving targets and/or

milestones• One-time only secured access to order reward of

choice

CUSTOM-MADE:• 360° communication concept• One-on-one motivation• Stats & reporting

© SwingGroup 2014

Page 49: Inspiring Incentive Marketing Solutions

SwingShop - Luminus - loginpage© SwingGroup 2014

Page 50: Inspiring Incentive Marketing Solutions

SwingShop - Luminus - homepage© SwingGroup 2014

Page 51: Inspiring Incentive Marketing Solutions

SwingShop - Luminus - orderpage© SwingGroup 2014

Page 52: Inspiring Incentive Marketing Solutions

SWINGJOBATTRACT, MOTIVATE, REWARD AND

RETAIN EMPLOYEES

Page 53: Inspiring Incentive Marketing Solutions

SOCIAL REFERRAL ADVANTAGES • Activate a new recruitment platform to find and

attract qualified candidates• Use the power of social networks• Lower cost per hire• Significant reduction of recruitment time• Build an own pool of qualified resumes for current and

future vacancies• Employees feel appreciated and are more motivated• Lower staff turnover• Strengthen your employer brand• Boost your competitive intelligence

© SwingGroup 2014

Page 54: Inspiring Incentive Marketing Solutions

SwingJob - Homepage

Page 55: Inspiring Incentive Marketing Solutions

SwingJob - Jobdetail page© SwingGroup 2014

Page 56: Inspiring Incentive Marketing Solutions

SwingJob - Voucher info page© SwingGroup 2014

Page 57: Inspiring Incentive Marketing Solutions

SwingJob – Joblistings page© SwingGroup 2014

Page 58: Inspiring Incentive Marketing Solutions

SwingJob - Jobdetail page© SwingGroup 2014

Page 59: Inspiring Incentive Marketing Solutions

SwingJob – Multi social media posting channels© SwingGroup 2014

Page 60: Inspiring Incentive Marketing Solutions

SwingJob - Facebook referral © SwingGroup 2014

Page 61: Inspiring Incentive Marketing Solutions

SwingJob – E-mail referral© SwingGroup 2014

Page 62: Inspiring Incentive Marketing Solutions

SWINGBUZZGETTING THE MOST OUT OF

SOCIAL MEDIA MARKETING

Page 63: Inspiring Incentive Marketing Solutions

Effectiveness of social media and other marketing channels

© SwingGroup 2014

Page 64: Inspiring Incentive Marketing Solutions

Effectiveness of social media and other marketing channels

SOCIAL MEDIA MARKETING ADVANTAGES• More sales leads• Attract unique target groups• Lower acquiring and retention cost• More positive word of mouth• Higher customer satisfaction• Know your customers better• Higher brand awareness• Higher customer lifetime value

© SwingGroup 2014

Page 65: Inspiring Incentive Marketing Solutions

SWINGBUZZHOW IT WORKS

Page 66: Inspiring Incentive Marketing Solutions

© SwingGroup 2014

Page 67: Inspiring Incentive Marketing Solutions

Bare Associates International | SwingBuzz Homepage© SwingGroup 2014

Page 68: Inspiring Incentive Marketing Solutions

Bare Associates International | SwingBuzz Kick-off Email© SwingGroup 2014

Page 69: Inspiring Incentive Marketing Solutions

Bare Associates International | SwingBuzz Email template© SwingGroup 2014

Page 70: Inspiring Incentive Marketing Solutions

SwingBuzz Action 1 | ‘Refer-a-friend’ homepage | Survey invite© SwingGroup 2014

Page 71: Inspiring Incentive Marketing Solutions

SwingBuzz Action 1 | ‘Refer-a-friend’ price page | Non campaign related prices

© SwingGroup 2014

Page 72: Inspiring Incentive Marketing Solutions

SwingBuzz Action 1 | ‘Refer-a-friend’ social media connection | Facebook© SwingGroup 2014

Page 73: Inspiring Incentive Marketing Solutions

SWINGGROUP Boosting results1. SwingGroup Vision2. Motisha Software3. SwingGroup Products4. SwingGroup Client- and Supplierzone5. SwingGroup Services6. References

© SwingGroup 2014

Page 74: Inspiring Incentive Marketing Solutions

SWINGGROUP CLIENT- AND

SUPPLIERZONEMASTERING RETURN ON

INVESTMENT

Page 75: Inspiring Incentive Marketing Solutions

SWINGGROUP CLIENT- AND SUPPLIERZONECAMPAIGN COCKPIT:• Manage campaign(s)• Manage results• Manage communications• Manage orders

EASY-TO-USE:• KPI Dashboard• 24/7• High database connectivity with external platforms

© SwingGroup 2014

Page 76: Inspiring Incentive Marketing Solutions

SwingGroup Client Zone – Manage© SwingGroup 2014

Page 77: Inspiring Incentive Marketing Solutions

SwingGroup Client Zone – Manage© SwingGroup 2014

Page 78: Inspiring Incentive Marketing Solutions

SwingGroup Client Zone – stats & reporting© SwingGroup 2014

Page 79: Inspiring Incentive Marketing Solutions

SwingGroup Client Zone – stats & reporting© SwingGroup 2014

Page 80: Inspiring Incentive Marketing Solutions

SwingJob – KPI results page© SwingGroup 2014

Page 81: Inspiring Incentive Marketing Solutions

SwingJob – KPI results page© SwingGroup 2014

Page 82: Inspiring Incentive Marketing Solutions

SWINGGROUP Boosting results1. SwingGroup Vision2. Motisha Software3. SwingGroup Products4. SwingGroup Client- and Supplierzone5. SwingGroup Services6. References

© SwingGroup 2014

Page 83: Inspiring Incentive Marketing Solutions

SWINGGROUP SERVICES

FULL SERVICE PACKAGE

Page 84: Inspiring Incentive Marketing Solutions

Consultancy

Solution development

Implementation

360° communication

KPI tracking

Fulfilment

*SWINGGROUP INCENTIVE PLATFORM IS POWERED BY MOTISHA™ © SwingGroup 2014

Page 85: Inspiring Incentive Marketing Solutions

CONSULTANCY

• Unique incentive marketing know how since 2004• Multilevel campaign development experience:• Multilevel motivational incentive programs and

gift experiences• Multiple segments• Multiple countries• Multilingual

• Cross domain and cross sectors

CONSULTANCY

© SwingGroup 2014

Page 86: Inspiring Incentive Marketing Solutions

SOLUTION DEVELOPMENT

SOLUTION DEVELOPMENT

• Standard platform• Implemented of the shelve• Customizable to customers’ needs• Conform to corporate identity guidelines

© SwingGroup 2014

Page 87: Inspiring Incentive Marketing Solutions

IMPLEMENTATIONIMPLEMENTATION

• Pre-launch to post-launch development• Ongoing support and custom programming• Interconnected modules readily available:• Sales Incentives• Employee rewards• Employee referral• Ideabox• … © SwingGroup 2014

Page 88: Inspiring Incentive Marketing Solutions

360° COMMUNICATION

360° COMMUNICATION

• Highly efficient and target driven corporate communication:• Direct mailings• Event communication• Deliverables (flyers, brochures, …)

• Multichannel communication modules readily available:• E-mailings/SMS blasts• Platform campaign messages• Video messages/pictures• Surveys/quizzes/contests

© SwingGroup 2014

Page 89: Inspiring Incentive Marketing Solutions

KPI TRACKINGKPI TRACKING

• Manage campaigns – communication - incentives• Custom made KPI dashboard• KPI’s set-up with standard monitoring & reporting• 24/7• Real time

© SwingGroup 2014

Page 90: Inspiring Incentive Marketing Solutions

FULFILMENTFULFILMENT

• Wide gift range• + 3000 gifts of strong brands• + 400 vouchers• Gift experiences

• Global and localized content• Hybrid model applicable• SwingGroup incentives mixed with own

gifts/vouchers/events• Admin fee for own incentives

• Customer service and warranty included© SwingGroup 2014

Page 91: Inspiring Incentive Marketing Solutions

SWINGGROUP Boosting results1. SwingGroup Vision2. Motisha Software3. SwingGroup Products4. SwingGroup Client- and Supplierzone5. SwingGroup Services6. References

© SwingGroup 2014

Page 92: Inspiring Incentive Marketing Solutions

REFERENCESSATISFIED CUSTOMERS

Page 93: Inspiring Incentive Marketing Solutions

REFERENCES• SECTORS: automotive, food, government,

services, industry, ...• REGIONS: Benelux, Europe, worldwide• TYPE OF PROGRAMS: channel development,

customer loyalty, employee rewarding, employee referral, product marketing, sales incentive, ...

• CUSTOMERS: Alcredis, Atlas Copco, Beckers, BMW, Brunel, BührmannUbbens, Citroën, DeLonghi, Deceuninck, Enfinity, GE, Hansen Transmissions, Insites, Jaguar, KBC, Land Rover, Manpower, Philips, Pioneer, Q8, Quick, Roda, Simac, TechData, Truvo, Unilever, Unilin, USG People, Vaillant, Vandemoortele, Vitelma, VMW, Würth, … © SwingGroup 2014

Page 94: Inspiring Incentive Marketing Solutions

SWINGGROUPBest-of-class in incentive marketing solutions

Page 95: Inspiring Incentive Marketing Solutions

Thank you for your attention

SwingGroup BeneluxDampoortstraat 265 b38310 BruggeBelgiumTel. +32 (0)50 50 24 61

[email protected]

Linkedin.com/company/swinggroup be.linkedin.com/in/everaertgunther

@swinggroup - @gunar2 - @swinggift

WWW.SWINGGROUP.EU WWW.MOTISHA.COM