Inspiration for Innovation from Science Fiction
Post on 17-Oct-2014
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Inspiration for Innovation from Science Fiction
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brainmates helps clients to define, develop and deploy products and services that customers love.
Nick CosterPrincipal Consultant and Trainer
www.brainmates.com.aunick@brainmates.com.au
+61 (2) 9232 8147
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Why Innovate?
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Provide more value than the competition.
Help build a sustainable competitive advantage.
Deliver financial benefit to the business.
Why innovate?
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Too often we look to competitors for insights
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Cu
sto
mer
Valu
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Timeline
Slow incremental product improvement
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Wayne GretzkyProfessional Ice Hockey Player
“I skate to where the puck is going to be,
not where it has been”
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Cu
sto
mer
Valu
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Timeline
How do we create massive increases in customer value?
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How does Science Fiction help?
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Expanding our imagination
Law 1:“The only way of discovering the limits of the possible is to venture a little way past them into the impossible.”
- Arthur C Clarke
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Video Phone vs Skype
2001 – A Space Odyssey
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Video Tablet vs iPad
2001 – A Space Odyssey
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Law 2:“Any sufficiently advanced technology is indistinguishable from magic.”
- Arthur C Clarke
Expanding our imagination
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Innovation requires the ability to embrace the impossible.
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Use Science Fiction to explore ideas while suspending disbelief.
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Just for fun..
“The justice system works swiftly in the future now that they've abolished all lawyers.”
- Doc, Back to the Future II
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How to do it…
Method 1 - Identify a key bottleneck that customers experience and remove it completely
Method 2 - Describe the opposite of your existing customers and imagine what they could get out of using your product.
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Then:
Imagine the impossible…
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