– Page no. 1 Inspiration for Innovation from Science Fiction
Oct 17, 2014
– Page no.
1
Inspiration for Innovation from Science Fiction
– Page no.
brainmates helps clients to define, develop and deploy products and services that customers love.
Nick CosterPrincipal Consultant and Trainer
+61 (2) 9232 8147
– Page no.
Why Innovate?
– Page no.
Provide more value than the competition.
Help build a sustainable competitive advantage.
Deliver financial benefit to the business.
Why innovate?
– Page no.
5
Too often we look to competitors for insights
– Page no.
6
Cu
sto
mer
Valu
e
Timeline
Slow incremental product improvement
– Page no.
7
Wayne GretzkyProfessional Ice Hockey Player
“I skate to where the puck is going to be,
not where it has been”
– Page no.
8
Cu
sto
mer
Valu
e
Timeline
How do we create massive increases in customer value?
– Page no.
99
How does Science Fiction help?
– Page no.
10
Expanding our imagination
Law 1:“The only way of discovering the limits of the possible is to venture a little way past them into the impossible.”
- Arthur C Clarke
– Page no.
11
Video Phone vs Skype
2001 – A Space Odyssey
– Page no.
12
Video Tablet vs iPad
2001 – A Space Odyssey
– Page no.
Law 2:“Any sufficiently advanced technology is indistinguishable from magic.”
- Arthur C Clarke
Expanding our imagination
– Page no.
14
– Page no.
15
– Page no.
16
– Page no.
17
Innovation requires the ability to embrace the impossible.
– Page no.
18
Use Science Fiction to explore ideas while suspending disbelief.
– Page no.
Just for fun..
“The justice system works swiftly in the future now that they've abolished all lawyers.”
- Doc, Back to the Future II
– Page no.
20
How to do it…
Method 1 - Identify a key bottleneck that customers experience and remove it completely
Method 2 - Describe the opposite of your existing customers and imagine what they could get out of using your product.
– Page no.
21
Then:
Imagine the impossible…
– Page no.
22