Transcript
A business is successful to the extent that it provides a product or service that contributes to happiness in all of its
forms.
Mihaly Csikszentmihalyi
Welcome To India’s Finest Shopping Experience
The Journey So Far
Inorbit Malad comes to life on January 23rd, 2004 with ‘Lifestyle’ as its Baby
Suburban Mumbai’s first Hypermarket –Spencer’s
The largest ‘Shoppers’ Stop’ in India opens
Wins the “Mall of the Year”, “Shopping centre of the year” awards in 2005 and International Maxi Silver award in Community Services for the Most Energy Conservative Mall in 2007
Fast became the industry standard for malls in India
Recognized within and outside the country for its customer friendliness and retail environment
Inorbit Mall, Malad
To Create Celebratory Environments For Retail
The Mission
The VisionTo achieve and retain market leadership in our industry
The Inorbit Kingdom
PCA
TCA
SCA
Catchment Zone
Inorbit, Malad Statistics
Location & City Malad, MumbaiDate of Launch February-2004Total Land Area (in Sq. Ft.) 500,000 sq. ft.Total Built-up Area (in Sq. Ft.) 500,000 sq. ft.No. of Floors Ground + 2Gross Leasable Area (GLA) (in Sq. Ft.) 365,000 sq. ft.Atrium Area (in Sq. Ft.) Approx 8,500 sq. ft.Shopping Area (in Sq. Ft.) 360,000Food Court Area (in Sq. Ft.) 18,000Leisure & Entertainment Area (in Sq. Ft.) 56,150Services Area (in Sq. Ft.) Approx 150,000Parking Area (in Sq. Ft.) Approx 120,000 Space for No of 4-wheelers 1380Space for No of 2-wheelers 200Kids Play/ Crèche Area YesAverage Footfall on Week Days 20,000-22,000Average Footfall on Weekends 42,000-45,000
Achievement
• Has won 13 awards since inception
• Its superior design, formidable operations and excellent retail mix has
made it the benchmark for malls across India
What is in it for who?
What I hope to cover..
Customers Retailers
Promoters
Experience, Holistic, Family, Merchandise – Range, depth, VFM
Increase in G.D.P. of that Geog. Area. Enhanced standards of urban living
Higher turnover per sft; lower costs; higher profits / sft.
Security, Above Average Returns & Growth
Society
Sustained Footfalls &
Spends
The Value Diamond
A Mall has to deliver value. Consistently.
Sustain Footfalls – the virtuous cycle
Sustained Footfalls & Spends
Customers: Overall Experience & Delight, Dwell time, VFM.
Feeds &Sustains
Mall Management:Excitement, Service
levels; leasing strategy, Retail Partner Support
Retailers:Store Fit-outs,
Mix, Service levels…Replacements…
Focus Areas/Key Levers
What I hope to cover..
Think Long term Value - along each key activity
DesignConstructLeaseManage
• Successful integration of international design expertise with Indian market condition
• ‘Handicapped friendly’ -All our malls are designed for this parameter.
• ‘Efficient on CAM’
• ‘Sensitive to energy usage’
• ‘Safe buildings’
• ‘Management of construction’
• Fitout criteria
We understand the customer
WHO IS SHE?
Where does she co
me from?
How did she get here?With who did she come ?
What does she lik
e ?
Why is she here?
How much time does she spend here?
Understand customers
Brief profile – Key typical Customer
• Young nuclear family – Dual Incomes• Stays at Lokhandwala• A toddler son, will have a sibling soon• She loves shopping• He loves surfing thru IT knowledge sites• Both eat out quite often
Let us call them - The Bhandaris
What could delight the Bhandaris?
Reserved parking for Mrs. Bhandari’sand mothers to be.
For Mrs. Bhandari & otheryoung mothers..
Push cart buggies so Master Bhandari can enjoy while the mother shops
A ‘Bag Park’ where she can keep her ‘excess’ bags
More seats and benches across the mall so that the mother-to-be can rest when she wants.
Food CourtTray Processing Unit to
Clean, de-grease, and sanitise20,000 trays / day
Frequent health and safety audits to aid our Retail partners
So that the Bhandaris can be guaranteed of Hygienic Food
1. Capacity to cater to more than thousand gourmets at the same time2. Serves over 20 different cuisines
Play pen for Master Bhandari
Mr. Bhandari is now happily occupied
Access the internetthru the WIFI service
Traffic Signals
• Hire Traffic consultants to project needs
• Work with the Government – help with traffic flows and signals based on this report.
Now Bhandaris can enter & exit the mall easily…
Also, we got the ‘umbrella park’into place – no more dripping rain soaked umbrellas in the mall
The umbrella man..
The Bhandaris now have made this their preferred out of home destination!
Innovative Services
Benches in Lawn
PCO’s installed
Others-WheelchairsForex CounterBaby Changing unitWifi ServiceCar CallingFree Newspapers24-hr Ambulance on siteCar SpaGift Wrapping Service
Mr. Bhandari’s Chauffeur now wants to bring them back for more !
The driver’s toilet and waiting areas
The Bhandari’s car needs looking after too…
Enter: The Car spa...
And the Bhandaris will shophappily ever after…
Delighted Customers
• Customer Expectations tracked through syndicated Research and feedback• Customer satisfaction Index consistently over 80%• Average dwell time in the mall is 3.5 hrs.• Average spending per head is Rs. 500• 68% of the customers are repeat customers• 70% of the cars visiting the mall are in the class B & C • The frequency of visit to the mall is once in 25 days
“ Its really worth appreciating that you guys have Maintained this mall better than any of the 5star hotel. Hats Off To you. Mr. Vikram Chauhan -Manager. “Hotel Hyatt“For me this place like a heaven in Mumbai.”Mr.. Ajay PandeyBorivali
‘Mall culture is initiated by you. I think you are the benchmark & example for other people opening a mall’Mr. Ajay PLokhandwala ComplexAndheri(W)
“I loved shopping for hours together at this mall.”Ms. Sheela UpanyasThakur ComplexKandivali
Customer Speak
Footfalls
*Figures in ‘000
Car Parks
*Figures in ‘000
Delighting Our Retail PartnersMaking the business of retail a pleasure
FootballTournament
Cricket Tournament
The Inorbit Huddle
Promoting Retail Excellence
Inorbit Retail Excellence Awards
A Delighted Set Of Retail Partners
“While most players are still firming up retail plans, Inorbit is already setting trends most will emulate.”
-Ravi KothariMen’s Boulevard
Thus Spoke Our Retailer
“Being an internation brand, BreadTalk, actually,we are ease with the mall as this meets with all the international norms of service levels.”
Anand Krishna-Operations Manager BreadTalk
“The security is very appreciable as per the way in which they perform due to the high alert in the city. We are also thankful to Inorbit for not keeping the mall closed during crisis.”
Renoy VergheseWills Lifestyle
“Saying something about the mall and its staff is like showing torch to the sun. The business on this premises is the best we have experienced.”
Hasmukh VadhavanSheetal
“Biba is proud to be a part of Inorbit which provides the best trader mix and quality customers.”
Poonam JeswaniBiba
The only Mall operational on 11th August 06 after the threats to Malls and Multiplexes in Mumbai
1st Mall in Mumbai to have sniffer dogs in the premises
Consistently referred as the cleanest Mall in Mumbai
The only that recycles 15% of its water through a captive ‘Sewage Treatment Plant
Driving Excellence in Mall Operations
Door Frame Metal Detector Common areas under CCTV Surveillance
All vehicles physically checked with Mirrors & Security Dogs
Marketing- Events, Driving Excitement & Customer Spends
Footfall – 10,00,000 +
Cars – 90,000
Duration: 27th Oct– 11th Nov 2007
100% retailers supported raffle coupon
distribution from their outlets and One Apartment
was given to the raffle draw winner
Sparkling India - Diwali The Sizzling Winter CarnivalFootfall – 11,00,000+
Cars – 1,20,000
Duration: 21st Dec 2007 – 21st Jan 2008
Longest mall event for 35 days with almost 90%
participation from the retailers and entertainment
lined up every day evening, made Inorbit the most
hottest place to visit this Christmas
February footfall – 8,90,000
Cars – 95,000
Duration: 7th Feb – 24th Feb 2008
17 days event with prizes worth Rs.50,000
given our everyday. mega prize of Rs.1,50,000
The Shopping Genie Fest
Brand PromotionsThe preferred destination for brand launches and promotions
Hugo Boss Aigner
Ace Jewels Sri Lankan Tourism
Upcoming Projects
Name of the MALL Inorbit Mall - VashiLocation Vashi, Navi Mumbai
City Navi Mumbai
Status: Operational/Under-Construction Under Construction
Total Land Area (in Sq.Ft.) 329,602 sq.ft
Total Built-up Area (in Sq.Ft.) 852,331 sq.ft
No. of Floors Retail- 4 ,Parking- 1 and part 1
Gross Leasable Area (GLA) (in Sq.Ft.) 356,108
Shopping Area (in Sq.Ft.) 555,677 sq. ft (Retail BUA)
Name of the MALL Inobit Mall - CyberabadLocation Hitech City, Cyberabad
City Hyderabad
Status: Operational/Under-Construction Under Construction
Total Land Area (in Sq.Ft.) 331,047 sq.ft.
Total Built-up Area (in Sq.Ft.) 1,240,641 sq.ft.
No. of Floors Retail-5, Parking-2, Services-1
Gross Leasable Area (GLA) (in Sq.Ft.) 493,883 sq.ft.
Shopping Area (in Sq.Ft.) 688,458 sq.ft.(Retail BUA)
Name of the MALL Inorbit Mall- PuneLocation Nagar road, Pune
City Pune
Status: Operational/Under-Construction Under Construction
Total Land Area (in Sq. Ft.) 444,553.20 sq. ft.
Total Built-up Area (in Sq. Ft.) 901,045 sq.ft.
No. of Floors
Retail -4 lvls., Parking 2 lvls. and part 3 rd lvl.
Gross Leasable Area (GLA) (in Sq.Ft.) 314,946 sq.ft.
Shopping Area (in Sq.Ft.) 500,357 sq. ft (Retail BUA)
Name of the MALL Village - PocharamLocation Pocharam, Hyderabad
City Hyderabad
Status: Operational/Under-Construction Under Construction
Total Land Area (in Sq.Ft.) 708,285 sq.ft.
Total Built-up Area (in Sq.Ft.) 407,158 sq.ft.(phase-I)
No. of Floors Gr. + Mezzanine
Gross Leasable Area (GLA) (in Sq.Ft.) 297,540 sq.ft.
Shopping Area (in Sq.Ft.) 362,729 sq. ft.(Retail BUA)
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