Innocent: How to create a tone of voice from scratch

Post on 13-May-2015

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www.charitycomms.org.uk/events

Transcript

a few words about innocent

Dan Germain

Head of Creative

what’s the big idea?

what’s the big idea?

start small, but do start

know what you care about

the main thing

the main thing?

be interesting

be interesting

be interesting

be consistent

keep talking

still talking…

conversation is free

listen up, open up

Fruitstock RIP

listen up, open up

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