Transcript
3 www.infront.com ABOUT INFRONT WEBWORKS
.
• Award winning, full Service
Digital Agency
• In Business Over 20 years
• Designed, Developed and Serviced
over 1000 websites
About Infront Webworks
www.Infront.com
4 www.infront.com SEARCH ENGINE RESULTS PAGE (SERP’s)
.
Search Engine Results Pages
www.infront.com
ADWORDS
LOCAL
ORGANIC
• ADWORDS
• LOCAL
• ORGANIC
• ONE PANEL
DEVICE SPECIFIC RESULTS
6 www.infront.com LOCAL STACK RESULTS
GMB Optimization and completeness
Link Signals (quality, quantity, anchor text)
GMB Categoryselection
Off page NAP Consistency
Reviews, social signals, CTR
LOCAL STACK SEARCH RESULTS
www.infront.com
• Most effective first page listings
• Roughly 51.3% of first page clicks
• Not all results trigger the 3-pack
• 2nd section in desktop, but 1st in
many mobile results
Local Stack Ranking Factors
7 www.infront.com ORGANIC SEARCH RESULTS
On page optimization & content quality
Link Signals (quality, quantity, anchor text)
Non keyword on page- HTTPS:, responsive, load time, etc...
Off page NAP Consistency
Engagement & traffic
ORGANIC SEARCH RESULTS
www.infront.com
• Second most effective listings
• Roughly 24.9% of first page clicks
• All results have organic listings
• Review stars & extended results
can impact these numbers
Organic Ranking Factors
8 www.infront.com ABOUT SEO
There is no proprietary
solution for search ranking
Checkbox SEO programs
don‘t account for variables
Effective SEO identifies
clients quickest path to ROI
You can not purchase
organic search results
Every website has a
unique situation
Effective SEO starts with
an expert analysis
ABOUT SEARCH ENGINE OPTIMIZATION (SEO)
www.infront.com
• Google Search Market share 78%
• Searches per second 2.3 million
• 60 Trillion websites listed
• Monthly U.S. Mobile searches in
Google 18.7 billion
Facts about SEO
10 www.infront.com ORGANIC SEARCH RESULTS
WEBSITE PROCTOLOGIST
www.infront.com
• Optimized Yesterday
• Fetched in search console
• 1 Day later #6 Page 1
#1 Mortgage Expert
11 www.infront.com INFRONT WEBWORKS SEO DIFFERENCE
SEO Expert Only Staff, No
Interns or Outsourcing
No work related to SEO
is outside of scope
Monthly in person or
conference call meetings
Programs based on
hours not checkboxes
Acess to a team of SEO
experts
Reporting & Results
dashboard 24/7
INFRONT WEBWORKS SEO TEAM & PROCESS
www.infront.com
• Needs Assessment & Proposal
• Strategy Round Table
• Audit, Strategy, Research
• Strategize, Implement, Analyze and
Report to Client
Advantages of Infront Webworks SEO
12 www.infront.com TODAY´S AGENDA
INFRONT WEBWORKS SEO TEAM
www.infront.com
• Over 97 years of SEO experience
• Attended MIT, Stanford, Purdue, UCCS, Regis
& more
• Possess 59 trade certifications
• Owned 11 companies & partnered 4 more
• Ranked close to a thousand websites on the
first page of google including literally tens of
thousands of top keyword rankings
Featured in…:
13 www.infront.com
THANK YOU &
IF YOU HAVE QUESTIONS ABOUT YOUR WEBSITE OR SEO
PLEASE STICK AROUND OUR TEAM WILL BE AVAILABLE FOR QUESTIONS
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