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Infront Webworks SEO Presentation

Jan 24, 2018

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Page 1: Infront Webworks SEO Presentation
Page 2: Infront Webworks SEO Presentation

3 www.infront.com ABOUT INFRONT WEBWORKS

.

• Award winning, full Service

Digital Agency

• In Business Over 20 years

• Designed, Developed and Serviced

over 1000 websites

About Infront Webworks

www.Infront.com

Page 3: Infront Webworks SEO Presentation

4 www.infront.com SEARCH ENGINE RESULTS PAGE (SERP’s)

.

Search Engine Results Pages

www.infront.com

ADWORDS

LOCAL

ORGANIC

• ADWORDS

• LOCAL

• ORGANIC

• ONE PANEL

DEVICE SPECIFIC RESULTS

Page 4: Infront Webworks SEO Presentation

6 www.infront.com LOCAL STACK RESULTS

GMB Optimization and completeness

Link Signals (quality, quantity, anchor text)

GMB Categoryselection

Off page NAP Consistency

Reviews, social signals, CTR

LOCAL STACK SEARCH RESULTS

www.infront.com

• Most effective first page listings

• Roughly 51.3% of first page clicks

• Not all results trigger the 3-pack

• 2nd section in desktop, but 1st in

many mobile results

Local Stack Ranking Factors

Page 5: Infront Webworks SEO Presentation

7 www.infront.com ORGANIC SEARCH RESULTS

On page optimization & content quality

Link Signals (quality, quantity, anchor text)

Non keyword on page- HTTPS:, responsive, load time, etc...

Off page NAP Consistency

Engagement & traffic

ORGANIC SEARCH RESULTS

www.infront.com

• Second most effective listings

• Roughly 24.9% of first page clicks

• All results have organic listings

• Review stars & extended results

can impact these numbers

Organic Ranking Factors

Page 6: Infront Webworks SEO Presentation

8 www.infront.com ABOUT SEO

There is no proprietary

solution for search ranking

Checkbox SEO programs

don‘t account for variables

Effective SEO identifies

clients quickest path to ROI

You can not purchase

organic search results

Every website has a

unique situation

Effective SEO starts with

an expert analysis

ABOUT SEARCH ENGINE OPTIMIZATION (SEO)

www.infront.com

• Google Search Market share 78%

• Searches per second 2.3 million

• 60 Trillion websites listed

• Monthly U.S. Mobile searches in

Google 18.7 billion

Facts about SEO

Page 7: Infront Webworks SEO Presentation

10 www.infront.com ORGANIC SEARCH RESULTS

WEBSITE PROCTOLOGIST

www.infront.com

• Optimized Yesterday

• Fetched in search console

• 1 Day later #6 Page 1

#1 Mortgage Expert

Page 8: Infront Webworks SEO Presentation

11 www.infront.com INFRONT WEBWORKS SEO DIFFERENCE

SEO Expert Only Staff, No

Interns or Outsourcing

No work related to SEO

is outside of scope

Monthly in person or

conference call meetings

Programs based on

hours not checkboxes

Acess to a team of SEO

experts

Reporting & Results

dashboard 24/7

INFRONT WEBWORKS SEO TEAM & PROCESS

www.infront.com

• Needs Assessment & Proposal

• Strategy Round Table

• Audit, Strategy, Research

• Strategize, Implement, Analyze and

Report to Client

Advantages of Infront Webworks SEO

Page 9: Infront Webworks SEO Presentation

12 www.infront.com TODAY´S AGENDA

INFRONT WEBWORKS SEO TEAM

www.infront.com

• Over 97 years of SEO experience

• Attended MIT, Stanford, Purdue, UCCS, Regis

& more

• Possess 59 trade certifications

• Owned 11 companies & partnered 4 more

• Ranked close to a thousand websites on the

first page of google including literally tens of

thousands of top keyword rankings

Featured in…:

Page 10: Infront Webworks SEO Presentation

13 www.infront.com

THANK YOU &

IF YOU HAVE QUESTIONS ABOUT YOUR WEBSITE OR SEO

PLEASE STICK AROUND OUR TEAM WILL BE AVAILABLE FOR QUESTIONS