Informed insight from informed consent - Consentric insight from informed consent The amount of data being collected is growing at an astonishing rate, with 650% growth anticipated
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Informed insight from informed consent
The amount of data being collected is growing at an astonishing
rate, with 650% growth anticipated by 2020. And the variety of
data gathered has also changed.
Human behaviour can be captured, not just in terms of simple transactions but also through the journey that took them to that decision. This can be applied to assess an individual, or a wider audience. Other data and big data sets can be connected to look for broader patterns. Insights can be found by analysis.
Consentric Platform
Symantec, State of Privacy Report 2015
88% of European consumers think data security is the
most important factor when choosing a company and
86% think the protection of their data is more important
than the product quality.”
Informed insight from informed consent
2consentric.io
Rethinking personal data to deliver change
In an increasingly digital society, personal data has
become a new form of currency. The biggest challenge
for political and business leaders is to establish the trust
that enables that currency to keep flowing.”
Boston Consulting Group, The Value of Our Digital Identity
Alongside this growth comes an increasing awareness about the meaning, power and value of data. And right at the heart of all of this data is an individual.
Increasingly, individuals are questioning what data is held, how it is being used, and why they’re not getting value from their data. This concern can turn to distrust. Especially when organisations are unable to be transparent, because they don’t have the systems and processes in place.
MyLife Digital believes it’s time organisations gave back control to the individual. That their consented permissions sit at the heart of how organisations collect, connect, analyse and share data.
Relationships can then be based on trust in this new data-driven economy. And with this trust comes competitive advantage. Opening new revenue streams. Creating efficiencies. Ensuring compliance. Delivering shared value. Improving outcomes.
3consentric.io
Our Consentric Platform has consent at
its heart. We call it a trust platform,
because that’s what we deliver.
Consentric opens up communication
pathways to engage with your
customers and strengthen trust.
Where personal permissions are
sought and consent respected.
Where data can be analysed and
insights delivered. Where mutual
benefit and an open value exchange
are unlocked and potential realised.
Leading to a committed and loyal
customer base.
Consentric Diagram
Consentric
Consentric
“Support mydecision making
& help me predictthe future”
“What data areyou collecting &holding about
me?”
“Let me see my data, edit
& delete it”
“Is that whatI really do?”
“You can do this with my databut not that”
“Help me gather data about
my activities& life”
“You can sharemy data with
them but not them”
Perm
issi
on
s
En
gag
e
Value IndexSupport o
ur decision
making & help us
predict th
e future
Show citizens what
data we are collecting
& holding about them
Let citizens
see their d
ata
,
edit &
dele
te it
thei
r rul
es
do with
thei
r dat
a & fo
llow
Ask ci
tizen
s w
hat w
e ca
n
(& why) & do what they say can share their data with
Ask citizens who we
activities & life
data about their
Help
citizens gather
Show
cit
izens
what
they
re
ally
do
CITIZEN
Consentric Platform
Consented data, real-time data capture and machine
learning brought together. One place for all Personal
Information Management. That’s secure and convenient.
That grows with you. That’s Consentric.
4consentric.io
With Consentric, we deliver trust. More than products
and services, we’re about communicating differently.
Developing new and deeper relationships with your
market. We enable people partnerships that gain you
powerful insights. That add value to the individual, to
the organisation and to society as a whole. So everyone
benefits. That’s the shape of the new digital economy.
One that’s based on trust.”
John Hall, Chief Executive Officer, MyLife Digital Ltd
With our Consentric Platform your data is safe and secure. We partner with UKCloud, award winners in their field. They’re trusted to deliver the largest UK public sector projects.
Security, UK sovereignty, authentication and privacy policies are built into our Consentric Platform. Data access, visibility and editing rights are tightly controlled with explicit configurations, which are
transparent to our users. That’s why your customers can be in control with full ownership of their own data.
Be part of the digital transformation. Be transparent. It’s time to create the new economy with personal data as the currency and trust as the credit rating.
The meaning, value and power of data
5consentric.io
Permissions connects your organisation to every
individual. Empowering them to control their personal
data and how it’s used.
l They can select what consents they allow, deny, or share with the organisation and their partner networks - in full, part or completely anonymously
l All consent changes can be managed and tracked to provide a timestamped history of their choices; recording what change was made, where this was actioned and who by
l If individuals are unable to manage their own consents online, agents can complete the process remotely, talking it through with the individual
l What’s more, you won’t have to hold data infrastructure on site, since each user’s data is stored on a secure server within its own StrongBox
With Permissions users simply log in.
Through open communication
and a totally transparent system,
Permissions enables you to gain
an individual’s trust. They can see
exactly what data you hold, the
purpose for collecting their details,
the benefits they receive, where
it is shared and they can manage
the right to be forgotten. It’s a
powerful, effective and streamlined
way to manage consents.
Consentric Diagram
Engage
Value Index
Permissions
Consentric
Consen rict
Sup
port our decision
making & help us
predict the future
Show
cit
izens
what
data
we a
re c
olle
ctin
g&
ho
ldin
g a
bo
ut
them
Let citiz
ens
see th
eir data,
edit & delete it their rules
do with their data & follow
Ask citizens what we can
can share their d
ata
with
Ask citize
ns w
ho
we
(& w
hy) & d
o w
hat th
ey sa
y
activ
ities
& li
fe
data
abou
t the
ir
Help ci
tizen
s ga
ther
Show citizens
what they really do
“Let me see my data, edit
& delete it”
“You can do this with my databut not that”
“You can sharemy data with
them but not them”
“Help me gather data about
my activities& life”
“Is that whatI really do?”
“Support mydecision making
& help me predictthe future”
“What data areyou collecting &holding about
me?”
Engage
Value
Index
Sup
port our decision
making
&help
us
predict the
future activ
ities
&lif
e
data
abou
t the
ir
Helpci
tizen
sga
therShowoo citizens
what theyeereally do
“HHelp meeggaatheherr ddata about
mmyy activities& & life”
“I“Iss tthhaat wt whhattI reaeallllyy d do??”
“Support mymypordecision makma iningg
& help me ppredied cttthe future”
CITIZEN
Consentric Permissions
6consentric.io
Permissions seamlessly integrates with existing software and service providers meaning individuals’ consented personal data use can be tracked across multiple environments. This makes Permissions the single source of truth for the use of consented data.
Compatible with the EU’s new General Data Protection Regulation (GDPR) due to come into force in 2018, Permissions removes any pain associated with meeting these new regulations. It is easy to implement, fully compliant, and straightforward to manage.
Permissions presents a great opportunity to gain deeper insights into the data you gather. So you can work smarter, targeting your marketing and communications to meet the needs of individuals; safe in the knowledge that you have their consent in place. And because Permissions lays the groundwork for smarter analytics, it opens the door to more effective and creative ways of engaging with individuals, creating a value exchange and strengthening trust.
Demonstrate value
Create trust
Deliver change
7consentric.io
l The individual is in complete control of how their data is used
l Using the cloud, it’s easy for them to record the activities that matter to them in their life. Online, offline. Inside, outside
l Self reported and observed behaviours enable you to expand your data pool
l What’s more, they benefit from the insights into their own actions and behaviours helping with life decisions
It works because consent sits at the heart of Engage, just like Permissions.
Engage enables data to be
captured in real-time, both online
and offline. Whether it’s recording
the performance of sports teams,
the health and wellbeing of
patients, the contentment and
engagement of employees, or the
satisfaction of customers. Engage
tracks your key metrics. You get
powerful insights, from data given
with consent.
Consentric Diagram
“Support mydecision making
& help me predictthe future”
“What data areyou collecting &holding about
me?”“Let me see
my data, edit & delete it”
“Is that whatI really do?”
“You can do this with my databut not that”
“Help me gather data about
my activities& life”
“You can sharemy data with
them but not them”
Permissions
Valu
e In
dex
Engage
Consentric
Consentric
Support o
ur d
ecisio
n
makin
g &
help
us
pred
ict the fu
ture
Show c
itize
ns w
hat
data
we
are
colle
ctin
g
& hol
ding
abo
ut the
m
Let citizens see their data,
edit & delete it
their rules
do w
ith their data & follow
Ask citizens w
hat we can
(& w
hy)
& d
o w
hat
the
y sa
y
can s
har
e th
eir
dat
a w
ith
Ask
cit
izens
who w
e
activ
ities & life
data about th
eir
Help ci
tizens gather Show citizens
what they really do
“W“Whaa dt data areyouu colollecting &hhoollddinng abog ut
mme?”“LLet me et me see
mmyy d d
“Su“Support mypopdecde issiono making
& heelpp mme predictth fe future”
ata, editta, edit& delete it”
“YoYY u cann do tdo hhiisswith my ddaatabut not ththat”
“YoYY u cann s shaareemy dataa wwitth
them but nn t to heem”
Permissions
Valu
eIn
dex
Support
our
decisio
n
makin
g&
help
us
pred
ictth
efu
ture
Showoo
citiz
ens
wha
t
data
we
are
colle
ctin
g
&ho
ldin
gab
outth
em
Let citizenssee their data,edit & delete it
their rules
do
with
their data&
followoo
Ask
citizensw
hat wewcan
(&w
hy)
&d
ow
hat
they
say
can
shar
eth
eir
dat
aw
ith
Ask
citi
zens
who
we
CITIZEN
Engage enable organisations to create a two-way
digital value exchange with their users, for deeper
engagement and new insights.
Consentric Engage
8consentric.io
Alongside observed data, you can capture an individual’s views and opinions. Honest feedback is often difficult to obtain. With Engage, anonymous feedback can be given on physical, mental and environmental situations. The individual is protected. You get the insight you need to make strategic decisions. To take informed action.
Engage can be used for all individual and group situations. The power of Engage comes from the ability to collectively share information. It’s secure. It’s safe. It’s perfect for collaborative projects and services that need to share consented data across different groups and organisations.
Increase participation
Optimise retention
Improve performance
9consentric.io
l You obtain real insights from consented data, without making assumptions based on a small statistical sample. Finding patterns and relationships hidden in historical data. It means your market expands
l It is called Value Index because that’s what it adds to your data. The value of a donor to a charitable cause. The value of a player to a team. The value of a customer to a business. This is more than just ranking according to statistics
l Value Index looks for those slight changes in behaviour. Those nuances that signal how to get the best from that individual, and what to do next. It doesn’t zone in on only one demographic group; instead it fans out to find high value behaviour, wherever that might be. That’s the brilliant thing about machine learning. It can be taught to find, but cannot predetermine what will be discovered. Because the truth in data is often well hidden
With Value Index you explore the world of big data.
We use the power of super
machines combined with the
best data consulting minds.
Algorithms are configured to
crunch through data, asking
millions of questions per second.
It’s super-fast. Effortless.
Economic. From simple data to
big data sets. Seeking out new
insights from consented data.
Consentric Diagram
“You can do this with my databut not that”
“You can sharemy data with
them but not them”
Perm
issi
ons
En
gag
e
Value Index“Support my
decision making& help me predict
the future”
“What data areyou collecting &holding about
me?”
“Let me see my data, edit
& delete it”
“Help me gather data about
my activities& life”
“Is that whatI really do?”
Support our decisionmaking & help us predict the future
Show citizens w
hat
data we are collecting
& holding about them
Let citize
ns
see th
eir d
ata, ed
it & d
ele
te it
their rules
do with their data &
follo
w
Ask citizens what w
e ca
n
(& why) & do what they say
can share their data with
Ask citizens who we
activ
ities &
life
data
ab
out th
eir H
elp
citizens g
ather
Show
citi
zens
w
hat t
hey
real
ly d
o
“YooYY uu c cann do tdo thhiswwiitthh mmy dy daattabbuutt nnot thot t at”
“YoYY u cann s shhaaremmyy d daata wwitithh
thheemm b buutt nnot tot them””
Perm
issi
ons
En
gag
e
“W“Whhaa dt data areyyoouu ccolo llectiect ng &hhooldd ning aboabog ut
mmee?””
“Let me et seemmyy d data, edit
& de& d lete it”
“Help meep mgather daa a abobota ut
my actiivvittieess& lifee”
“Is that wwhhaattI reallyy dd do?”
Show
citizensw
hat
data we
arecollecting
& holdingabout
them
Let
citizens
see
their
data,
ed
it&
dele
teit
their rules
do with their data&
follo
woo
Ask citizens what wewca
n
(&why) & do what theyee say
canshare their data with
Ask citizens who wew
activ
ities
&life
data
ab
out
their
Help
citizens
gather
Show
citiz
ens
wha
t the
yre
ally
do
CITIZEN
Consentric
Consentric
The amount of data available quickly becomes too much
for traditional data analysis. Especially when you add in
big data. To cope, something more targeted is needed.
That’s Value Index.
Consentric Value Index
10consentric.io
Each time the algorithm is used, the machine learns. The more it’s used, the more it knows. It’s like having the best industry minds consulting in your business. Knowledge is shared without data ever changing hands. You can see exactly where your strengths and weaknesses lie. That’s powerful.
When the patterns of behaviour are visible, you can assess the actions needed to increase or maintain the value. You can base your decisions on actual data. You can begin to predict the future.
Define value
Improve decisions
Predict the future
11consentric.io
www.consentric.io
T: +44 (0)1225 636 280
E: contact@consentric.ioMyLife Digital Ltd, Reg Office: Citizen House, Crescent Office Park, Clarks Way, Rush Hill, Bath, BA2 2AF
About MyLife Digital
MyLife Digital helps organisations realise the meaning, value and
power of their data.
Meaning. An individual gives consent for the use of their data. An organisation gains insights. Both parties improve decision-making.
Value. Redefining the relationship between individuals and organisations. Where there is mutual value exchange.
Power. Data is powerful. It gives the opportunity to gain insights. To see patterns. Insights that deliver change.
Using the Consentric Platform, with consent at the heart of the system, data can be collected, collated and shared to provide informed insights.
Informed insight from informed consentversion control 04/2017
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