InfiniGraph Capabilities and 2.8 Release

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Why Are You Here?

The why (benefit): is better engagement and higher ROI on social/digital initiatives-

The how to is - industry reports-

The what is - better content

better engagement through better content marketing

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HYPERCURATION™

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INSIGHTS DIRECTS CURATION

Insight: Across the Frozen Treat Category, Red Mango, Dairy Queen, Ben & Jerry's and Starfruit are the industry leaders. Why? It's all about the content.

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CONTENT TIMING

Insight: Fro-yo fans are more likely engage with their favorite brands around lunch hour, and then again in the evenings, before and during dinner time. * Times in Central Standard Time, CST

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Curating and copying what works just makes you more relevant

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CURATION DRIVES STRATEGY

• Hypercuration™ to discover which content in your niche is working the best.

• Are you doing similar things or what can you learn from the top performers?

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