1 Weaponizing B2B & B2C Content Marketing Insights – Analysis – Content Engineering
Visual Hypercuration InfiniGraph Capabilities 2013 The Content Hub
Jan 19, 2015
Visual Hypercuratio™ is like an Owned Media Buzzfeed for brands. Content Hubs bring together InfiniGraph's Hypercuration™ with dynamic real-time visual content display on your ecom or blog site going from boring to exciting. Visual Hypercuration™ gives your consumers a reason to share at the same time unique high quality editorial on the same page is the juice Google requires to rank high. Now you have something to keep the customer coming back for more.
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Weaponizing B2B & B2C Content Marketing
Insights – Analysis – Content Engineering
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The Problem: Massive consumer data explosion on
content actions (mobile, social, wearable & cloud) and brands are
struggling to make use of this data.
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VISUAL CONTENT HUB
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EXAMPLE: ENGAGEMENT REPORT PET FOOD INDUSTRY
See what content drove engagement
Leverage trends to drive real-time marketing
Access on-demand unbiased engagement performance measurement
Brands know:• where they are • what’s getting engagement• how to increase engagement• what type of content is working• based on data
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Brand Engagement Fingerprint Brand Affinity
What are consumers into?
Trending Content
Feed Content Anywhere
Filter Content
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INDUSTRY TRENDING CONTENT ANALYSIS
Ongoing and historic trending content. Compare content from others brands based on InfiniGraph Trend Scoring. Fast, Easy and Plugs into any publishing platform
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HYPERCURATION™- TAKE ACTION
Hypercuration™ over many listsEnables brands to keep their finger on pulse of an industry
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BLOGS ARE YOUR CONTENT HUB
• Blogs are owned media• Blogs are a form of social media• Blogs support search optimization
• Visual Content Trends
Advanced discovery ZONE
Turn key deployment….
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CONTENT MARKETING FLOW = DATA
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RETAIL PRODUCT TRENDING - ACTION
1000’s of products – what product(s) are driving engagement?Correlate online engagement with store sales. Crowdsourcing at it best “ Your brands are social”
Retail leverages trends already started
• Increase discovery• Drive more sales• Amplify trend• Viral engagement
Collective Content Engagement
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Content Engineering
THE SCIENCE OF ENGAGEMENT
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WHERE WE’RE GOING – PATTERN PREDICTION
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KEY BENEFITS
CRM Content Digital Strategy
Consumer personas
Trends – Know what works
Media sites most relevant
Know what’s trending
Brand preferences
Competitive insights
Publication leaders
Ongoing behavior
Influencers - Advocates
Types per market
Where to buy and when
Global reach
Expand to social brands
Global segmentation
Interest targeting data
On-demand
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2013 PRICING PACKAGES 30 Brands3 Insights Reports
50 Brands5 Insights Reports
Enterprise300 brands 50 Insights Reports
$1500/month $49KYearly
$149KYearly
$5KData Analysis & Set up Services
PackageTraining
Content Hub
$30KData Analysis & Set up Services
PackageTraining
Content Hub
$50-$120KData insightsData Append
API AccessContent Hub
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SEO to Content Engineering
• What is your Content Engineering plan?
• Do you know what your customers engage on?
• Do you know what content is most effective in your industry?
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Content Engineering
What is Content Engineering? • Understanding and constructing content that reaches the
right audience with the right relevance to maximize spend and effectiveness.
How?• Leverage large amounts of data to reduce decision time,
theme prediction, trends and overall content direction
The results? Higher return on:•Content Engagement Initiatives•Creative Content Spend•Content Creation, Publishing and Distribution
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SUPPORTS OVER 30+ SOCIAL MEDIA PLATFORMS
Turnkey access to relevant content
100% coverage providing intelligent trending content via RSS
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TRENDING CONTENT - APPS
Controlled trending content feeds dynamically and real time into visual display website apps or ad units.
“Its Trend
ing
”
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CONTENT THEMES
Filtered content provides quick access to what visuals are achieving engagement and patterns.
Visual reoccurring themes over many brands enables guidance on creative. Watch what trends
Multi visuals in image post performed higher on average than single items in image.
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CONSUMER BRAND AFFINITY
Interest based on content interaction. What brands (sites) your audience finds most relevant. Interest Graph based on engagement.
Affinity scores are calculated by number of content actions and frequency to obtain a relevance rank i.e. affinity to the brand. Twitter provides more data reach than Facebook to set up calculations.
The more the brand has activity and cross brand activity the scores are higher.
Engagement is key to this affinity score why its provide an ideal interest graph for targeting ads to media.
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“Finish Line Intelligent Insights
InfiniGraph makes it easy to
track content on an ongoing basis, so brands can make quick changes to their content strategy”
Wendy Hofstetter
Manager of Digital
Finish Line
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“Del Grande Dealer Group
DGDG is a customer of InfiniGraph
because of the overwhelming evidence that InfiniGraph is head and shoulders above the rest. If you are looking to take your on line presence to the next level then InfiniGraph is not a "nice to have" it is undoubtedly a "must have”
Demetrios "Tiki" Tsakiris Director: Social Media DGDG
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“Me-Ality Results Overview
InfiniGraph drove 2000% growth for us but their most powerful capability is identifying fashion trends, they surface what's hot before it happens gave us a competitive advantage ”
Troy Allen Dir of Marketing Me-Ality
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CONTENT MARKETING - INBOUND
http://bit.ly/ContentROI http://bit.ly/Whats_Engagementhttp://bit.ly/7_Strategies
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