Inetgrated marketing communication global marketing

Components

OF

IMC

NOW

IN

Where

THERE IS

Cultural Belief wiseTaste wise Need wise Perception wise Product usage wise And Other

DIFERANCES

AND

TO

The

ORGANISATIONS

Has

Media infrastructure

Unreliable mail

Limited broadcast media

Media is not use for advertisingTranslation deficiencies—meanings intended

may not be the meanings conveyedLinguistic

NOW

TO BECOME

bly

The Organizations

Has To

Adopt

ACCORDINGLY