India Immunity Boosting Packaged Products Market Forecast 2026
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MARKET INTELLIGENCE . CONSULTING
www.techsciresearch.com
FY2016 – FY2026
INDIA IMMUNITY BOOSTING PACKAGED
PRODUCTS MARKET
FORECAST & OPPORTUNITIES
2© TechSci Research
Scope of ReportProduct of Interest (POI): Immunity Boosting Packaged Products
Review Period
FY2016 – FY2019
Base Year
FY2020
Estimated Year
FY2021
Forecast Period
FY2021 – FY2026
Year Range
India immunity boosting packaged products market is expected to witness significant growth rate during theforecast period owing to the increasing consciousness and focus of Indian population towards healthy living& fitness. The growth in fitness industry in India is also acting as one of the major growth drivers for thismarket. Furthermore, rising per capita income and increasing middle class population in the country aresome other key factors fueling the growth of immunity boosting packaged products market. Moreover, therecent outbreak of COVID-19 has created a growing need for foods which boost the immune system of thebody.
Market Segmentation
REGION
• North
• East
• West
• South
PRODUCT CATEGORY
• Food
• Beverages
• Supplements
DISTRIBUTION CHANNEL
• Online
• Offline
3© TechSci Research
Table of Contents
S. No. Contents Page No.
1. Product Overview
2. Research Methodology
3. Impact of COVID-19 on India Immunity Boosting Packaged Products Market
4. Executive Summary
5. Voice of Customer
6. India Immunity Boosting Packaged Products Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Category (Food, Beverages & Supplements)
6.2.2.By Distribution Channel (Offline (Supermarkets & Hypermarkets, Specialty Stores, Convenience Stores, Medical Stores) and Online)
6.2.3. By Region (Asia-Pacific, Europe, North America, South America and Middle East & Africa)
6.2.4. By Company (2019)
6.3. Market Attractiveness Index
7. India Immunity Boosting Packaged Beverages Market Outlook
4© TechSci Research
Table of Contents
S. No. Contents Page No.
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1 By Product Type (Juice, Tea, Coffee, Probiotic Shots and Others (Syrup, Soup, etc.))
7.2.2. By Distribution Channel
8. India Immunity Boosting Packaged Foods Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1 By Product Type (Seeds, Dry fruits, Instant Food, and Others)
8.2.2. By Distribution Channel
9. India Immunity Boosting Packaged Supplements Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1 By Product Type (Powder & Capsules)
9.2.2. By Distribution Channel
5© TechSci Research
Table of Contents
S. No. Contents Page No.
10. Market Dynamics
10.1. Drivers
10.2. Challenges
11. Market Trends and Developments
12. Pricing Analysis
13. Competitive Landscape
14. Strategic Recommendations
15. About Us & Disclaimer
RESEARCH METHODOLOGY
7
Research Methodology
✓ Identifying Key Opinion
Leaders
✓ Questionnaire Design
✓ In-depth Interviews
Data Collection
Developing List of Respondents
Formulating Questionnaire
Market Profiling
Data Validation
Data Analysis
In-depth secondary research was conducted to
determine top players in India immunity boosting
packaged products market, overall market size and segmental market size.
In order to conduct industry experts’
interviews, TechSci formulated a detailed
discussion guide.
List of industry players and industry
specialists was developed.
TechSci conducted interviews with
industry experts and industry players for data collection and
verification.
Data obtained as a result of primary and secondary research was
validated through rigorous
triangulation.
The data was scrutinized using MS-Excel, statistical
tools and internal proprietary database to obtain qualitative and
quantitative insights about India immunity boosting
packaged products market.
Data
Collection
Data Filter
& AnalysisResearch &
Intelligence
Actionable
InsightsBusiness
Solution
Primary Research Desk Research Company Analysis
✓ Recent Developments
✓ Market Changing
Aspects/Dynamics
✓ Government Policies
✓ Conclusion
✓ Market Participants
✓ Key Strengths
✓ LinkedIn✓ TechSci Internal
Database
✓ Factiva✓ Hoovers
Paid Sources
✓ Company Websites✓ Company Annual
Reports✓ White Paper Study✓ Financial Reports✓ Investor
Presentations✓ Regulatory Body✓ Associations, etc.
Secondary Research
Primary Research
8
Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of India immunity boosting packaged products market. The team
has analyzed the outlook of various segments of this market, while considering the major influencing factors such as increasing consciousness and
focus of Indian population towards healthy living & fitness. The study includes market forecasting, which would enable our clients to take better
decisions while planning their strategy to achieve sustainability in India immunity boosting packaged products market.
Methodology Followed for Calculation of Market Size:
• Market Size by Value: Market size, in terms of value, for the year FY2020 was calculated based on information collected through exhaustive
secondary research and primary surveys, with various key opinion leaders/stakeholders, such as immunity boosting packaged products companies,
channel partners, end-user industry experts, and other industry participants.
• The team interviewed more than 15-20 immunity boosting packaged products market companies, 100 – 120 end use industries, and 15 – 20
industry experts and other value chain stakeholders in India immunity boosting packaged products market to obtain the overall market size for
FY2016-FY2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to
arrive at the market size data for FY2016-FY2020.
9
Research Methodology
• Respondents were asked about the current and future market growth rates, market shares by distribution channel, by product category, by region
and by company. Removing the outlier responses, the geometric mean of growth estimates and provider wise revenue shares generated across
various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further
triangulated from other stakeholders.
Methodology Followed for Calculation of Market Shares:
• Market shares by distribution channel, by product category, by region and by company were calculated based on the responses received through
primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments
of immunity boosting packaged products market. The final shares were calculated by taking the geometric mean of the responses gathered from
key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in
SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India immunity
boosting packaged products market, TechSci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis
10
Research Methodology
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used
the impact analysis during short, medium and long- term period to estimate and analyse market demand scenario. It should be noted that the figures
compiled are only for the organized market including market share data.
Partial List of Companies Interviewed Key Secondary Sources
▪ The Himalaya Drug Company
▪ GlaxoSmithKline Pharmaceuticals Ltd
▪ Abbott India Limited
▪ Dabur India Ltd.
▪ Nestle India Ltd
▪ Danone Nutricia India Private Limited
▪ Patanjali Ayurved Limited
▪ Organic India Private Limited
▪ Bright Life Care Private Limited
▪ GSK Consumer Healthcare Private Limited
▪ Amway India Enterprise Private Limited
▪ Herbalife India Private Limited
▪ World Bank
▪ TechSci Research Proprietary Database & Knowledge
Repository
▪ Company Annual Reports
▪ Industry Magazines
▪ Industry Reports
▪ News Dailies
▪ Credible Paid Databases
© TechSci Research
11© TechSci Research
Industry Brief
According to TechSci Research report, “China Immunity Boosting Packaged Foods Market By Product Category (Food, Beverages & Supplements), By Distribution Channel (Offline (Supermarkets &
Hypermarkets, Specialty Stores, Convenience Stores, Others), Online), By Region, Forecast & Opportunities, 2025”, the market is expected to undergo robust CAGR during the forecast period owing
to the growing consciousness among consumers for healthy living and maintaining their overall wellbeing. The outbreak of coronavirus is also acting as a major factor behind the surging demand for
immunity boosting packaged foods in the country. Adding to this, rising incidence of lifestyle diseases and lack of proper nutrition are accelerating the growth of this market. Additionally, China is also
witnessing surge in geriatric population which is more prone to chronic diseases such as diabetes and cancer. This is one of the key factors behind the increasing demand for immunity boosting
packaged foods in the country.
Moreover, manufacturers are coming up with variety of products, containing high amount of nutrition which is presenting a lucrative opportunity for the market growth. The market is also witnessing
entry of Australian and US based brands as consumers are more inclined towards foreign brands. Furthermore, growing per capita GDP of China and rising disposable income is making consumers
spend on immunity boosting packaged food products. Moreover, shifting trend towards preventive healthcare and soaring healthcare costs are some other key factors which are anticipated to
support the growth of China immunity boosting packaged foods market.
The China immunity boosting packaged foods market is segmented based on product category, distribution channel and region. Based on product category, the market is segmented into food,
beverages and supplements. The food segment is further split into seeds, dry fruits, instant food, and others. The beverages segment is divided into juice, tea, coffee, probiotic shots and others.
Similarly, the supplements segment is categorized into powder and capsules. Among them, the supplements segment is expected to witness robust growth in the market owing to the growth in
fitness industry and increasing awareness among consumers about the benefits of vitamin & mineral supplements.
Based on distribution channel, the China immunity boosting packaged foods market is segmented into offline and online channels. The offline segment is further categorized into supermarkets &
hypermarkets, specialty stores, convenience stores and others. The online channel dominated the immunity boosting packaged foods market in China in 2019 and is further expected to undergo
fastest growth as Chinese consumers are particularly interested in e-commerce sites for shopping. Apart from that, various manufacturers are also undergoing partnerships with e-commerce sites
such as Alibaba for the sale of their products.
Leading companies operating in the China immunity boosting packaged foods market include By-health Co Ltd , GlaxoSmithKline, Swisse Wellness Pte Ltd , H&H Int'l Hldg, Infinitus (China)
Company Ltd., Blackmores Limited , Amway China Co Ltd, Pfizer Pharmaceuticals Ltd. of China, Abbott Nutritionals, Nestle Nutritionals and Nu Skin. The companies are undergoing mergers,
acquisitions and partnerships are their key growth strategies in China immunity boosting packaged foods market.
12© TechSci Research
Sample Data - Snapshot
FY2016 FY2020 FY2021E FY2026F
By Value (USD Million)
India Immunity Boosting Packaged Products Market Size, By Value (USD Million), FY2016-FY2026F
CAGR By Value
XX%CAGR By Value
YY%
India Immunity Boosting Packaged Products Market Share, By Company, By Value, FY2020
100%25%
20%
17%
12%8%
Total Company 1 Company 2 Company 3 Company 4 Company 5
India Immunity Boosting Packaged Foods Market Share, By Product Type, By Value, FY2016–FY2026F
25%25%25%25%25%25%25%25%25%25%25%
25%25%25%25%25%25%25%25%25%25%25%
25%25%25%25%25%25%25%25%25%25%25%
25%25%25%25%25%25%25%25%25%25%25%
FY2016
FY2017
FY2018
FY2019
FY2020
FY2021E
FY2022F
FY2023F
FY2024F
FY2025F
FY2026F
Seeds Dry fruits Instant Food Others
13© TechSci Research
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Report Name: INDIA IMMUNITY BOOSTING PACKAGED PRODUCTS MARKET
FORECAST & OPPORTUNITIESFY2016 – FY2026
About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas
to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting
models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and
global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the
market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or
complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and firsthand.
However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results
obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together
with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal
consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
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