India Immunity Boosting Packaged Products Market Forecast 2026

MARKET INTELLIGENCE . CONSULTING

www.techsciresearch.com

FY2016 – FY2026

INDIA IMMUNITY BOOSTING PACKAGED

PRODUCTS MARKET

FORECAST & OPPORTUNITIES

2© TechSci Research

Scope of ReportProduct of Interest (POI): Immunity Boosting Packaged Products

Review Period

FY2016 – FY2019

Base Year

FY2020

Estimated Year

FY2021

Forecast Period

FY2021 – FY2026

Year Range

India immunity boosting packaged products market is expected to witness significant growth rate during theforecast period owing to the increasing consciousness and focus of Indian population towards healthy living& fitness. The growth in fitness industry in India is also acting as one of the major growth drivers for thismarket. Furthermore, rising per capita income and increasing middle class population in the country aresome other key factors fueling the growth of immunity boosting packaged products market. Moreover, therecent outbreak of COVID-19 has created a growing need for foods which boost the immune system of thebody.

Market Segmentation

REGION

• North

• East

• West

• South

PRODUCT CATEGORY

• Food

• Beverages

• Supplements

DISTRIBUTION CHANNEL

• Online

• Offline


Table of Contents

S. No. Contents Page No.

1. Product Overview

2. Research Methodology

3. Impact of COVID-19 on India Immunity Boosting Packaged Products Market

4. Executive Summary

5. Voice of Customer

6. India Immunity Boosting Packaged Products Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Product Category (Food, Beverages & Supplements)

6.2.2.By Distribution Channel (Offline (Supermarkets & Hypermarkets, Specialty Stores, Convenience Stores, Medical Stores) and Online)

6.2.3. By Region (Asia-Pacific, Europe, North America, South America and Middle East & Africa)

6.2.4. By Company (2019)

6.3. Market Attractiveness Index

7. India Immunity Boosting Packaged Beverages Market Outlook


Table of Contents



7.1.1. By Value


7.2.1 By Product Type (Juice, Tea, Coffee, Probiotic Shots and Others (Syrup, Soup, etc.))

7.2.2. By Distribution Channel

8. India Immunity Boosting Packaged Foods Market Outlook


8.1.1. By Value


8.2.1 By Product Type (Seeds, Dry fruits, Instant Food, and Others)


9. India Immunity Boosting Packaged Supplements Market Outlook


9.1.1. By Value


9.2.1 By Product Type (Powder & Capsules)



Table of Contents


10. Market Dynamics

10.1. Drivers

10.2. Challenges

11. Market Trends and Developments

12. Pricing Analysis

13. Competitive Landscape

14. Strategic Recommendations

15. About Us & Disclaimer

RESEARCH METHODOLOGY

7

Research Methodology

✓ Identifying Key Opinion

Leaders

✓ Questionnaire Design

✓ In-depth Interviews

Data Collection

Developing List of Respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondary research was conducted to

determine top players in India immunity boosting

packaged products market, overall market size and segmental market size.

In order to conduct industry experts’

interviews, TechSci formulated a detailed

discussion guide.

List of industry players and industry

specialists was developed.

TechSci conducted interviews with

industry experts and industry players for data collection and

verification.

Data obtained as a result of primary and secondary research was

validated through rigorous

triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to obtain qualitative and

quantitative insights about India immunity boosting

packaged products market.

Data

Collection

Data Filter

& AnalysisResearch &

Intelligence

Actionable

InsightsBusiness

Solution

Primary Research Desk Research Company Analysis

✓ Recent Developments

✓ Market Changing

Aspects/Dynamics

✓ Government Policies

✓ Conclusion

✓ Market Participants

✓ Key Strengths

✓ LinkedIn✓ TechSci Internal

Database

✓ Factiva✓ Hoovers

Paid Sources

✓ Company Websites✓ Company Annual

Reports✓ White Paper Study✓ Financial Reports✓ Investor

Presentations✓ Regulatory Body✓ Associations, etc.

Secondary Research

Primary Research

8


Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of India immunity boosting packaged products market. The team

has analyzed the outlook of various segments of this market, while considering the major influencing factors such as increasing consciousness and

focus of Indian population towards healthy living & fitness. The study includes market forecasting, which would enable our clients to take better

decisions while planning their strategy to achieve sustainability in India immunity boosting packaged products market.

Methodology Followed for Calculation of Market Size:

• Market Size by Value: Market size, in terms of value, for the year FY2020 was calculated based on information collected through exhaustive

secondary research and primary surveys, with various key opinion leaders/stakeholders, such as immunity boosting packaged products companies,

channel partners, end-user industry experts, and other industry participants.

• The team interviewed more than 15-20 immunity boosting packaged products market companies, 100 – 120 end use industries, and 15 – 20

industry experts and other value chain stakeholders in India immunity boosting packaged products market to obtain the overall market size for

FY2016-FY2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to

arrive at the market size data for FY2016-FY2020.

9


• Respondents were asked about the current and future market growth rates, market shares by distribution channel, by product category, by region

and by company. Removing the outlier responses, the geometric mean of growth estimates and provider wise revenue shares generated across

various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further

triangulated from other stakeholders.

Methodology Followed for Calculation of Market Shares:

• Market shares by distribution channel, by product category, by region and by company were calculated based on the responses received through

primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments

of immunity boosting packaged products market. The final shares were calculated by taking the geometric mean of the responses gathered from

key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in

SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India immunity

boosting packaged products market, TechSci Research used various forecast techniques such as:

✓ Moving Average

✓ Time Series Analysis

✓ Regression Analysis

✓ Econometric and Judgmental Analysis

10


TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used

the impact analysis during short, medium and long- term period to estimate and analyse market demand scenario. It should be noted that the figures

compiled are only for the organized market including market share data.

Partial List of Companies Interviewed Key Secondary Sources

▪ The Himalaya Drug Company

▪ GlaxoSmithKline Pharmaceuticals Ltd

▪ Abbott India Limited

▪ Dabur India Ltd.

▪ Nestle India Ltd

▪ Danone Nutricia India Private Limited

▪ Patanjali Ayurved Limited

▪ Organic India Private Limited

▪ Bright Life Care Private Limited

▪ GSK Consumer Healthcare Private Limited

▪ Amway India Enterprise Private Limited

▪ Herbalife India Private Limited

▪ World Bank

▪ TechSci Research Proprietary Database & Knowledge

Repository

▪ Company Annual Reports

▪ Industry Magazines

▪ Industry Reports

▪ News Dailies

▪ Credible Paid Databases

© TechSci Research


Industry Brief

According to TechSci Research report, “China Immunity Boosting Packaged Foods Market By Product Category (Food, Beverages & Supplements), By Distribution Channel (Offline (Supermarkets &

Hypermarkets, Specialty Stores, Convenience Stores, Others), Online), By Region, Forecast & Opportunities, 2025”, the market is expected to undergo robust CAGR during the forecast period owing

to the growing consciousness among consumers for healthy living and maintaining their overall wellbeing. The outbreak of coronavirus is also acting as a major factor behind the surging demand for

immunity boosting packaged foods in the country. Adding to this, rising incidence of lifestyle diseases and lack of proper nutrition are accelerating the growth of this market. Additionally, China is also

witnessing surge in geriatric population which is more prone to chronic diseases such as diabetes and cancer. This is one of the key factors behind the increasing demand for immunity boosting

packaged foods in the country.

Moreover, manufacturers are coming up with variety of products, containing high amount of nutrition which is presenting a lucrative opportunity for the market growth. The market is also witnessing

entry of Australian and US based brands as consumers are more inclined towards foreign brands. Furthermore, growing per capita GDP of China and rising disposable income is making consumers

spend on immunity boosting packaged food products. Moreover, shifting trend towards preventive healthcare and soaring healthcare costs are some other key factors which are anticipated to

support the growth of China immunity boosting packaged foods market.

The China immunity boosting packaged foods market is segmented based on product category, distribution channel and region. Based on product category, the market is segmented into food,

beverages and supplements. The food segment is further split into seeds, dry fruits, instant food, and others. The beverages segment is divided into juice, tea, coffee, probiotic shots and others.

Similarly, the supplements segment is categorized into powder and capsules. Among them, the supplements segment is expected to witness robust growth in the market owing to the growth in

fitness industry and increasing awareness among consumers about the benefits of vitamin & mineral supplements.

Based on distribution channel, the China immunity boosting packaged foods market is segmented into offline and online channels. The offline segment is further categorized into supermarkets &

hypermarkets, specialty stores, convenience stores and others. The online channel dominated the immunity boosting packaged foods market in China in 2019 and is further expected to undergo

fastest growth as Chinese consumers are particularly interested in e-commerce sites for shopping. Apart from that, various manufacturers are also undergoing partnerships with e-commerce sites

such as Alibaba for the sale of their products.

Leading companies operating in the China immunity boosting packaged foods market include By-health Co Ltd , GlaxoSmithKline, Swisse Wellness Pte Ltd , H&H Int'l Hldg, Infinitus (China)

Company Ltd., Blackmores Limited , Amway China Co Ltd, Pfizer Pharmaceuticals Ltd. of China, Abbott Nutritionals, Nestle Nutritionals and Nu Skin. The companies are undergoing mergers,

acquisitions and partnerships are their key growth strategies in China immunity boosting packaged foods market.


Sample Data - Snapshot

FY2016 FY2020 FY2021E FY2026F

By Value (USD Million)

India Immunity Boosting Packaged Products Market Size, By Value (USD Million), FY2016-FY2026F

CAGR By Value

XX%CAGR By Value

YY%

India Immunity Boosting Packaged Products Market Share, By Company, By Value, FY2020

100%25%

20%

17%

12%8%

Total Company 1 Company 2 Company 3 Company 4 Company 5

India Immunity Boosting Packaged Foods Market Share, By Product Type, By Value, FY2016–FY2026F

25%25%25%25%25%25%25%25%25%25%25%

25%25%25%25%25%25%25%25%25%25%25%

25%25%25%25%25%25%25%25%25%25%25%

25%25%25%25%25%25%25%25%25%25%25%

FY2016

FY2017

FY2018

FY2019

FY2020

FY2021E

FY2022F

FY2023F

FY2024F

FY2025F

FY2026F

Seeds Dry fruits Instant Food Others


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Report Name: INDIA IMMUNITY BOOSTING PACKAGED PRODUCTS MARKET

FORECAST & OPPORTUNITIESFY2016 – FY2026

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About Us & Disclaimer

TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas

to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting

models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and

global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the

market.

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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or

complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and firsthand.

However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results

obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together

with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal

consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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