Transcript
MCQ and CASE STUDY
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Secondary communication (including indirect cues) about how a piece of information is meant to be interpreted.
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D
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Which writing style characterizes the memos?InformalFormalImpersonal tone.Neutral
In circular letters personal interest is created by using the word -----------------.youour customersevery bodydear customers
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Informal reports are usually short messages with natural, casual use of language. The internalmemorandum generally can be described as an informal report
You are requested…
Case Study 1
Science of Persuasion
4. CONSENSUS
– Point to persuade is to Show What Others Have done
– OTHERS who are Similar
5. LIKING
– Similar
– Compliments
• Genuine
• Before You start Business
– Cooperate
– Leads to Agreement
6. CONSISTENCY
– Written
– Voluntary
– Commitments
Employing ETHICAL WaysCOST EFFECTIVESmall and Practical
1. RECIPROCATION- What Was Given >>> HOW it Was Given- KEYS
> First to Give> Personalized> Unexpected
2. SCARCITY-Communicate Benefits- Convey What’s Unique- Communicate What people stand to lose
3. AUTHORITY- Knowledge- Appearance- Credibility
> Can Be Outsourced
SCIENCE OF PERSUATION
Questions• What are the ways and mediums to communicate SCARCED
RESOURCE in business to prospective customers?
– State examples and Give Media Involved
• Authority which Comes From Appearance – Give Any Business Examples Which You May have Encountered
– How effective AUTHORITY to say YES
• In case you have to employ the SCIENCE of PERSUATION in your Job/ Business, What can be the sequence in which you would Like to Follow the 3 Sciences. Set Priority– SCARCITY
– CONSENSUS
– CONSISTENCY
– AUTHORITY
Case 2:BODY LANGUAGE (visual) TOOLS CASE STUDY
• Head Tilts
– Head tilt on side: passive
– Head tilt fwd: Aggressive/ Assertive
• 3 Second Look
– Information Gathering
– Head forward
– Calm for 3 second
– No Head movement
• Danger Phrases
– We Need to Talk
– What’s Wrong With You
– Do You Want / Need
– No Problem/ Not A Problem
• Power Phrases
– I need Your Help with a Tilt of Head Sideways
– What’s Bothering You
– Would you Like
– You’re Welcome
Video 2 Cont.
• Passive Aggressive people: Upfront Confrontation
• Sniper: Comments Wrapped in Humor
• Challenger
– Are You Trying To… with head tilt forward
– Interesting- What made you think that way
– 3 Second Look
• Communication: Freedom to Speech
Questions
• Which kind of Body Language you would like to keep in business environment
w.r.t. Passive, Active, and Passive Aggressive in percentage:– Passive, Active, and Passive Aggressive: 30: 50: 20
– Passive, Active, and Passive Aggressive: 25: 75: 0
– Passive, Active, and Passive Aggressive: 40: 40: 20
And Why?
• How 3 Second Look will be used in Business Communication:– Give Examples in Case You are a Business Manager
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