IMT Business Communication_Case study

MCQ and CASE STUDY

A

B

A

Secondary communication (including indirect cues) about how a piece of information is meant to be interpreted.

D

D

8

9

10

11

Which writing style characterizes the memos?InformalFormalImpersonal tone.Neutral

In circular letters personal interest is created by using the word -----------------.youour customersevery bodydear customers

12

13

Informal reports are usually short messages with natural, casual use of language. The internalmemorandum generally can be described as an informal report

You are requested…

Case Study 1

Science of Persuasion

4. CONSENSUS

– Point to persuade is to Show What Others Have done

– OTHERS who are Similar

5. LIKING

– Similar

– Compliments

• Genuine

• Before You start Business

– Cooperate

– Leads to Agreement

6. CONSISTENCY

– Written

– Voluntary

– Commitments

Employing ETHICAL WaysCOST EFFECTIVESmall and Practical

1. RECIPROCATION- What Was Given >>> HOW it Was Given- KEYS

> First to Give> Personalized> Unexpected

2. SCARCITY-Communicate Benefits- Convey What’s Unique- Communicate What people stand to lose

3. AUTHORITY- Knowledge- Appearance- Credibility

> Can Be Outsourced

SCIENCE OF PERSUATION

Questions• What are the ways and mediums to communicate SCARCED

RESOURCE in business to prospective customers?

– State examples and Give Media Involved

• Authority which Comes From Appearance – Give Any Business Examples Which You May have Encountered

– How effective AUTHORITY to say YES

• In case you have to employ the SCIENCE of PERSUATION in your Job/ Business, What can be the sequence in which you would Like to Follow the 3 Sciences. Set Priority– SCARCITY

– CONSENSUS

– CONSISTENCY

– AUTHORITY

Case 2:BODY LANGUAGE (visual) TOOLS CASE STUDY

• Head Tilts

– Head tilt on side: passive

– Head tilt fwd: Aggressive/ Assertive

• 3 Second Look

– Information Gathering

– Head forward

– Calm for 3 second

– No Head movement

• Danger Phrases

– We Need to Talk

– What’s Wrong With You

– Do You Want / Need

– No Problem/ Not A Problem

• Power Phrases

– I need Your Help with a Tilt of Head Sideways

– What’s Bothering You

– Would you Like

– You’re Welcome

Video 2 Cont.

• Passive Aggressive people: Upfront Confrontation

• Sniper: Comments Wrapped in Humor

• Challenger

– Are You Trying To… with head tilt forward

– Interesting- What made you think that way

– 3 Second Look

• Communication: Freedom to Speech

Questions

• Which kind of Body Language you would like to keep in business environment

w.r.t. Passive, Active, and Passive Aggressive in percentage:– Passive, Active, and Passive Aggressive: 30: 50: 20

– Passive, Active, and Passive Aggressive: 25: 75: 0

– Passive, Active, and Passive Aggressive: 40: 40: 20

And Why?

• How 3 Second Look will be used in Business Communication:– Give Examples in Case You are a Business Manager