Imc emerging concepts & issues in imc
Post on 22-Nov-2014
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Emerging Concepts & Issues in IMC
Submitted byMurli Manohar KarwaRoll No.-55MBA(IB)-MarketingFMS-BHU
Submitted toDr. S.K. DubeyFMS-BHU
DIGITALFIRST
DECENTRALIZESOCIAL
MEDIA
MY FRIENDS
I GET BY WITHA LITTLE HELP FROM
Emerging Trends in Marketing Communications
• You’re going to expect:
The Emerging Difference Between Search and Social Media Marketing
• Search is a tactic for when you want to gain engagement from someone who already knows they do a specific thing
• Social media on the other hand is a tactic that can align a brand with an intent that doesn’t currently exist or by peer recommendation of a consumer’s experience of a product, service or brand.
Digital is only going to get bigger
• Almost all agencies and client-sides are talking about growing spend on digital marketing projects– A bigger slice of a shrinking marketing budget– A budget in its own right that’s getting bigger
Behaviour drives Use
• Use of digital is increasing because customers are changing the way they behave– Digital isn't about fashion it’s about
communicating to consumers in a way that coincides with their new behaviour
ONLINE GOESOFFLINE GOES
GOES ONLINE GOES OFFLINE
GOES
ONLINE
OFFLINE…
Unpaid Advertising is Growing
• Consumers experience a brand best from someone else
• The growth in personal referrals• Consumers are increasingly trusting messages
from contacts rather than direct from brands– Valuable but risky– Brand Hijack
We need to do our homework into how customers behave
• Market research remains important• But “listening” via networks is vital
– Reading blogs (tiny influencers)– Creating blogs where customers can comment– Our most critical customer could be our biggest
fan
The Future of Such Marketing
• Every year will remain the year of mobile• Something will replace Twitter• Tablets will replace laptops for casual
interaction
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