IMAGINING Business Thinking Small Businesses In KUCHING Phang Zhen Sen 4231422 Saiyedah Nasser 7434103 HDCOM 311 Communication Design Strategy Designer.
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IMAGINING
Business Thinking
Small BusinessesIn
KUCHING
Phang Zhen Sen 4231422
Saiyedah Nasser 7434103
HDCOM 311 Communication Design Strategy
Designers
3020
vv
vv
DED
ICA
TED
TOPEOPLEAN
DFOR THE
THE
PEOPLE
Small Business
2030IMAGINGIn Kuching
O VERVIEW
Small Business
2030IMAGINGIn Kuching Sarawak is the largest state in
terms of geological-richness among the other neighboring states in Malaysia. On the other hand, Sarawak is labelled as “one of the poorest states”.
O VERVIEW
Small Business
2030IMAGINGIn Kuching Sarawak is the largest state in
terms of geological-richness among the other neighboring states in Malaysia. On the other hand, Sarawak is labelled as “one of the poorest states”.
Hypothetically, the questions that locals are constantly asking – is Kuching making any profit from the market? Are we (locals in Kuching) able to support our own economy without relying on others (abroad)? These are a list of points that we will take into account within this presentation and later in this proposal.
O VERVIEW
IN KUCHING
2013POPULATION
IN KUCHING
2013
NOW
POPULATION
IN KUCHING
2013
NOW
POPULATION
Has an estimated populationof over
SARAWAKvv
IN KUCHING
2013
NOW
POPULATION
Has an estimated populationof over
SARAWAK
2.6 million27 ethnic groups
vv
vv
vv
IN KUCHING
2013
NOW
POPULATION
KUCHINGvvvv
IN KUCHING
2013
NOW
POPULATION
Is the Capital of Sarawakwith a Population ofover 680,000 estimated
KUCHINGvvvv
2013STATISTICS
NOW
2013STATISTICS
2011Population in Kuching was over 423,000
NOW
2013STATISTICS
2011Population in Kuching was over 423,000
Population in Kuching has risen to 570,000 by over 150,000
2012
NOW
IN KUCHING
2013POPULATION
IN KUCHING
2013POPULATION
vv
vv49%Female
IN KUCHING
2013POPULATION
vv
vv
51%
Malevv
vv49%Female
2013STATISTICSMALE VSFEMALE
Source: Yearbook of Statistics Sarawak 2010, 2009,2008, 2007
Department of Statistics Malaysia, Sarawak
In Sarawak alone, statistics show that the difference between male and female population is very small as highlighted
2013STATISTICSMALE VSFEMALE Male
Estimated at 1,279,100
Source: Yearbook of Statistics Sarawak 2010, 2009,2008, 2007
Department of Statistics Malaysia, Sarawak
In Sarawak alone, statistics show that the difference between male and female population is very small as highlighted
2013STATISTICS
MaleMALE VSFEMALE
Female
Estimated at 1,227,400
Source: Yearbook of Statistics Sarawak 2010, 2009,2008, 2007
Department of Statistics Malaysia, Sarawak
whereas
Estimated at 1,279,100
In Sarawak alone, statistics show that the difference between male and female population is very small as highlighted
2013STATISTICS
MaleMALE VSFEMALE
Female
Total
Of 2,506,500
Source: Yearbook of Statistics Sarawak 2010, 2009,2008, 2007
Department of Statistics Malaysia, Sarawak
whereas
Estimated
Estimated at 1,227,400
Estimated at 1,279,100
In Sarawak alone, statistics show that the difference between male and female population is very small as highlighted
Population
2013STATISTICSMALE VSFEMALE
“In relation to the population between males and females, data shows that 80.3% of men established a Small-Medium Enterprise, compared to women with 19.7%.
2013STATISTICSMALE VSFEMALE
“In relation to the population between males and females, data shows that 80.3% of men established a Small-Medium Enterprise, compared to women with 19.7%.
vvvv
SME owned by:
vv
vv
Men
Women
2013STATISTICSMALE VSFEMALE In Kuching, heritage & culture play
a vital role that contributes significant changes in the way we live.
““
2013STATISTICSMALE VSFEMALE “
In a household, the male ‘part’ of the family carries the responsibility for integrity, honour and leadership. Therefore most family-businesses are passed down to their sons and/or brothers of the family.
“In Kuching, heritage & culture play a vital role that contributes significant changes in the way we live.
in Kuching
ISWHAT
?ECONOMYthe
Small Business
2013IMAGINGIn KuchingECONOMY
RM1,064
Billion (is the size of Malaysian Economy by mid-end of 2013).
Source: Ekonomi Rakyat Negara Berkat, Belanjawan Pakatan Rakyat 2013
Small Business
2013IMAGINGIn KuchingECONOMY
RM1,064
Billion (is the size of Malaysian Economy by mid-end of 2013).
5.2%
Is the Rate of Economic Growth.
Source: Ekonomi Rakyat Negara Berkat, Belanjawan Pakatan Rakyat 2013
Small Business
2013IMAGINGIn KuchingECONOMY
RM1,064
Billion (is the size of Malaysian Economy by mid-end of 2013).
5.2%
Is the Rate of Economic Growth.
3.0%
Is the Rate of Inflation – causing the rise of goods on shelf.
Source: Ekonomi Rakyat Negara Berkat, Belanjawan Pakatan Rakyat 2013
Small Business
2013IMAGINGIn KuchingECONOMY
RM1,064
Billion (is the size of Malaysian Economy by mid-end of 2013).
5.2%
Is the Rate of Economic Growth.
3.0%
Is the Rate of Inflation – causing the rise of goods on shelf.
3.5%
In 2013, Budget Deficit-to-GDP ratio shall ease to
Source: Ekonomi Rakyat Negara Berkat, Belanjawan Pakatan Rakyat 2013
BUSINESS
ISWHAT
?Small
SMALL
2013WHAT IS ABUSINESS?Small and Medium Business or abbreviated as “SME” are companies that are
from small family member based firm,
vv
SMALL
2013WHAT IS ABUSINESS?Small and Medium Business or abbreviated as “SME” are companies that are
from small family member based firm,To companies that employ up to a certain percentage of employees.
vv
vv
SMALL
2013WHAT IS ABUSINESS?Small and Medium Business or abbreviated as “SME” are companies that are
from small family member based firm,
vv
vv
Number of employees acceptable for inclusion in this group of entrepreneurs is usually defined in the legislation of the count
A MAXIMUMAccording to the Ministry of Industrial
Development,
““To companies that
employ up to a certain percentage of employees.
SMALL
2013WHAT IS ABUSINESS?
Small-Medium Enterprises play a vital role in: IncreasingMore domestic
investments In the manufacturing sector.vv
SMALL
2013WHAT IS ABUSINESS?
Small-Medium Enterprises play a vital role in: IncreasingMore domestic
investments In the manufacturing sector.vv
Strengthening&SME access to the local market.
vv
Improving
SMALL
2013WHAT IS ABUSINESS?
Small-Medium Enterprises play a vital role in: IncreasingMore domestic
investments In the manufacturing sector.vv
Strengthening&SME access to the local market.
vv
Improving
DevelopmentOf MalaysianAnchor companies.
vv
SMALL
2013WHAT IS ABUSINESS?
Small-Medium Enterprises play a vital role in: IncreasingMore domestic
investments In the manufacturing sector.vv
Strengthening&SME access to the local market.
vv
Improving
DevelopmentOf MalaysianAnchor companies.
vv
Providing Leadership in SMEDevelopment.
vv
SMALL
2013WHAT IS ABUSINESS?
Small-Medium Enterprises play a vital role in: IncreasingMore domestic
investments In the manufacturing sector.vv
Strengthening&SME access to the local market.
vv
Improving
DevelopmentOf MalaysianAnchor companies.
vv
Providing Leadership in SMEDevelopment.
vvInfrastructure Development forDomestic industries.
vv
RM 500,000.00Ministry of Industrial
Development
Small Business havingPaid up a Capital of
Or Less by the
““
IN KUCHINGSMALL BUSINESSES2013
90% Of the sectors in Sarawak
are dominated by Small & Medium Enterprises.
IN KUCHINGSMALL BUSINESSES2013
This chart is the representation of Distribution (%) of SME by Sector .
Source: SME Corp Malaysia, “http://www.smecorp.gov.my/v4/node/2681”
IN KUCHINGSMALL BUSINESSES2013
90%
80% Of small business owner
consider the design of their logos, websites and others that lead to success.
Of the sectors in Sarawak are dominated by Small & Medium Enterprises.
IN KUCHINGSMALL BUSINESSES2013
90%
80% Of small business owner
consider the design of their logos, websites and others that lead to success.
4.6%Of workers will have lost their jobs or remain unemployed by the end of 2012.
Of the sectors in Sarawak are dominated by Small & Medium Enterprises.
Statistics determined that
Hypothetically,
of Kuching are run by SME.90 %
Hypothetically,
Statistics determined that
LOSSES of Kuching are run by SME.
Financial
BU
T90 %
Is a major economically issue that the market in Kuching is facing.
IS ?THE CAUSE OFDEFICIT
WHATSO
ECONOMY
DEFICIT
2013Statistics
ECONOMY
DEFICIT
2013Statistics One of the factors for the deficit is the
Labour Complaints of workers.
ECONOMY
DEFICIT
2013Statistics
The Top 5 issues in
Salary in lieu of NoticeWorking on Holidays/Rest Day Payments
vv
vv
Termination & Lay-off Benefits
vv
Balance of Wagesvv
Other Claimsvv
One of the factors for the deficit is the Labour Complaints of workers.
Labour Complaints are:
ECONOMY
DEFICIT
2013Statistics One of the factors for the deficit is the
Labour Complaints of workers.
The Top 5 issues in
Salary in lieu of NoticeWorking on Holidays/Rest Day Payments
vv
vv
Termination & Lay-off Benefits
vv
Balance of Wagesvv
Other Claimsvv
Labour Complaints are:
ECONOMY
DEFICIT
2013Statistics
ECONOMY
DEFICIT
2013Statistics Another factor associated with the
Unemployment of Workers.
ECONOMY
DEFICIT
2013Statistics
The Principal Indicator is a compilation of data that covers the quarterly and 12-month basis.
The PI data plays a crucial part in businesses decision-making.
Another factor associated with the Unemployment of Workers.
ECONOMY
DEFICIT
2013Statistics
No. Principal indicator 2008 2009 2010 2011
1 Labour Force 973,000 1,024,200 1,057,100 1,093,200
2 Working Pop. 921,700 977,500 1,008,900 1,043,400
3Unemployment
Rate (%) 5.3 4.6 4.6 4.6
4Labour Force Participation 63.9 65.9 66.5 65.7
The Principal Indicator is a compilation of data that covers the quarterly and 12-month basis.
The PI data plays a crucial part in businesses decision-making.
Another factor associated with the Unemployment of Workers.
ECONOMY
DEFICIT
2013Statistics
No. Principal indicator 2008 2009 2010 2011
1 Labour Force 973,000 1,024,200 1,057,100 1,093,200
2 Working Pop. 921,700 977,500 1,008,900 1,043,400
3Unemployment
Rate (%) 5.3 4.6 4.6 4.6
4Labour Force Participation 63.9 65.9 66.5 65.7
Another factor associated with the Unemployment of Workers.
The Principal Indicator is a compilation of data that covers the quarterly and 12-month basis.
The PI data plays a crucial part in businesses decision-making.
vv
vv Although the percentage rate appears stagnant, workers who are employed and discharged illegally are not taken into account.
AREWHO
CLIENTS
THE
?
2013ConsortiumCLIENTS
Ministry of Finance
is a federal government ministry in Malaysia
Ministry of International Trade
is a government ministry that is responsible in determining the policies and direction to achieve the goals of International Trade and Industries; in line with Malaysia's commitment towards the United Nations.
and Industry
Ministry of Human Resource
is a government ministry that is responsible for determining the policies and direction to achieve the goals of Human Resources in line with Malaysia's commitment towards the United Nations.
Ministry of Implementation
Ministry of Science, Technology
2013ConsortiumCLIENTS
is the Malaysian ministry in charge of research, telecommunication and information technology.
served as a monitoring body for the implementation of government projects, and to resolve any problem that arose in projects.
Coordination Unit
Ministry of Industrial Development
is a state agency established in 1987 to spearhead the development of the state’s industrial sector. MID is responsible for the promotion, coordination and implementation of industrial development activities in Sarawak.
and R&D the environment
Prime Minister’s Department
Majlis Bandaraya Kuching
2013ConsortiumCLIENTS
“Majlis Bandaraya Kuching Selatan” is committed to continually improved the quality of its services to better satisfy the needs and expectations of the community.
Selatan (MBKS)
This Head Department consists of Prime Minister’s office, the Deputy Prime Minister’s Office and more than 50 other government agencies. This section is runned by the Head of State alongside his other ministers in the Prime Minister’s Department.
Owners who are SPM-holders or without education lack the research skills to understand the trends of the market.
I SSUES
1 2 Older establishments lose out on younger customers or firms that rely on technology; they become outdated
STR
ATEG
Y A
3 Older generation who have the ability and experience to work, do not have the qualification.
STR
ATEG
Y A
Ministry of Science, Technology and R & D The Environment
‘Majlis Bandaraya Kuching Selatan’ (MBKS)
Opportunity
Client Profile
Target ProfileOutsourcing allows companies to hire subsidiary firms of expertise with Research, Data Collecting, Accounting and so forth.
Option of creating job opportunities for the unemployed yet skillful.
Primary – Employers (Older generation)
“With times changing, it is hard to keep up with the younger generation. I do not have the time or skills to understand WHAT they want.”Secondary – Customers
“From what I observe, majority of businesses here are run by (older) owners. But they do not have the technology to cater to the younger crowd such as myself.”
O PPORTUNITIES
Older Businesses ARE
SAVING?The
y WORTH
STR
ATEG
Y A
Employers (older generation)Customers
Communication ObjectiveOlder Generation Entrepreneurs will be able to understand the current trends of the market with assistance of specialized firms such as managerial, finance, Research & Development and so forth.
Target Group Benefit – Emotional/ Promises
Voice
Owners will know what the community demands for and will be able to cater to younger consumers
SeriousSafeEncouragingClient
Support –Rational Argument
Mandatory
ActionMedia Option
Ministry of Science, Technology and R & D The EnvironmentMajlis Bandaraya Kuching Selatan (MBKS)
To provide a budget of Outsourcing (twinning with an expertise firm) for older employers/businesses that lack research, data collection and financial management skills.
Old firms are able to understand the demands of the younger generation such as technology.
Becomes more knowledgeable with newer technology and machinery available in the market for efficiency.
Advertisements
Poster, Banners, Campaigns, Talks
STRATEGY A
I SSUES
1 2People assumes Small companies are unreliable and untrustworthy.
STR
ATEG
Y B
Small Companies suffer from debts due to the uncompleted payments from clienteles or firms.
3Certain percentage of small firms do not have the license or certification to carry out businesses.
STR
ATEG
Y B
Opportunity
Client Profile
Target Profile
To safeguard clients from schemes of unlicensed small firms.
A proper certified approach of establishing business for small enterprises.
Ministry of Implementation Coordination Unit
Ministry of Industrial Development
Primary – Entrepreneurs
Owners
“I hear from my customers of fraud happening in Kuching. It gives me shame that schemers resort to such acts just to make profit. How am I going to attract newer customers if I am constantly hassled by such lewd crime-makers!”
Secondary – Clients
“There are too many news of fraud and schemes of small-time companies everywhere in Kuching. I am aware of these sort of things but how do I protect my family and friends from them (unknown business)?”
O PPORTUNITIES
Safeguarding the
first PRIORITY
Should be the
COMMUNITY !
STR
ATEG
Y B
Entrepreneurs/OwnersCommunity
Communication ObjectiveTo establish trust and mutual respect between Small Business Owners and customers with a proper certification of Credibility and prevent “Fly-By-Night” of uncertified Firms.Target Group Benefit –
Emotional/ PromisesVoice
This policy is to create and establish trust between SME and the community.
SeriousEncouraging
Client
Support –Rational Argument Mandatory
Action Media Option
Ministry of Implementation Coordination UnitMinistry of IndustrialDevelopment
To set up a policy that enforces Small-Medium Businesses (owners/entrepreneurs) to apply for a Certification of Credibility to allow businesses to take place legally.
If however firm does not abide the policy, action(s) will be taken.
To recover financially losses of cash-flow payment from late installments.
A form of registration that enables government to keep record of stated businesses that are available on official websites.
Clients are able to identify company’s credibility with the Certification.
A possible risk of fraud if the certification is counterfeited.
Campaigns
Seminars, Talks, Forums, Advertisements, Online and Offline Survey, Interviews
STRATEGY B
Employers do not have the fund to train their workers.
I SSUES
1 2 Employers assume it is un-necessary to sacrifice burdens regarding money on their workers.
3 Workers will not be able to have higher standard of living due to their low wages.
STR
ATEG
Y C
STR
ATEG
Y C
Opportunity
Client Profile
Target Profile
Options on worker skills training are limited and costs prohibitively on both worker and potential employer
Ministry of Human Resource
Primary – Employers
“I can not afford to spend so much money on un-necessary things.”
Secondary – Workers
“The money I earn from my hard-work is not sufficient to support me or my family. I could barely feed them with my current salary every month. Why isn’t there a solution for this problem?”
O PPORTUNITIES
Prime Minister’s Department
Ministry of Finance
Is TrainingAN
Incentive?ADDE
D
STR
ATEG
Y C
EmployersWorkers (With or Without Family)
Communication ObjectiveTo educate workers into the value of developing work skills to secure the future of their family and way of life and support the shared responsibility of life-long learning with government and employers.
Target Group Benefit – Emotional/ Promises
Voice
Added costs or burden are avoided on both parties.
SeriousEncouraging
Client Support –Rational Argument Mandatory
ActionMedia Option
Ministry of Human ResourceMinistry of FinancePrime Minister’s Department
To develop a plan that supports free training and/or added costs on training of any criteria in the future – provided if the worker(s) is hired by the small company.
To reduce costs on training that employers deemed un-necessary.
Allows workers the opportunity to learn and develop skills that may be too costly
Might affect the country’s economy with free training – risk of increasing taxation
CampaignsSurvey
Forums, Broadcasts,Newspapers
STRATEGY C
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