IMAGINING Business Thinking Small Businesses In KUCHING Phang Zhen Sen 4231422 Saiyedah Nasser 7434103 HDCOM 311 Communication Design Strategy Designer.

IMAGINING

Business Thinking

Small BusinessesIn

KUCHING

Phang Zhen Sen 4231422

Saiyedah Nasser 7434103

HDCOM 311 Communication Design Strategy

Designers

3020

vv

vv

DED

ICA

TED

TOPEOPLEAN

DFOR THE

THE

PEOPLE

Small Business

2030IMAGINGIn Kuching

O VERVIEW

Small Business

2030IMAGINGIn Kuching Sarawak is the largest state in

terms of geological-richness among the other neighboring states in Malaysia. On the other hand, Sarawak is labelled as “one of the poorest states”.

O VERVIEW

Small Business

2030IMAGINGIn Kuching Sarawak is the largest state in

terms of geological-richness among the other neighboring states in Malaysia. On the other hand, Sarawak is labelled as “one of the poorest states”.

Hypothetically, the questions that locals are constantly asking – is Kuching making any profit from the market? Are we (locals in Kuching) able to support our own economy without relying on others (abroad)? These are a list of points that we will take into account within this presentation and later in this proposal.

O VERVIEW

IN KUCHING

2013POPULATION

IN KUCHING

2013

NOW

POPULATION

IN KUCHING

2013

NOW

POPULATION

Has an estimated populationof over

SARAWAKvv

IN KUCHING

2013

NOW

POPULATION

Has an estimated populationof over

SARAWAK

2.6 million27 ethnic groups

vv

vv

vv

IN KUCHING

2013

NOW

POPULATION

KUCHINGvvvv

IN KUCHING

2013

NOW

POPULATION

Is the Capital of Sarawakwith a Population ofover 680,000 estimated

KUCHINGvvvv

2013STATISTICS

NOW

2013STATISTICS

2011Population in Kuching was over 423,000

NOW

2013STATISTICS

2011Population in Kuching was over 423,000

Population in Kuching has risen to 570,000 by over 150,000

2012

NOW

IN KUCHING

2013POPULATION

IN KUCHING

2013POPULATION

vv

vv49%Female

IN KUCHING

2013POPULATION

vv

vv

51%

Malevv

vv49%Female

2013STATISTICSMALE VSFEMALE

Source: Yearbook of Statistics Sarawak 2010, 2009,2008, 2007

Department of Statistics Malaysia, Sarawak

In Sarawak alone, statistics show that the difference between male and female population is very small as highlighted

2013STATISTICSMALE VSFEMALE Male

Estimated at 1,279,100




2013STATISTICS

MaleMALE VSFEMALE

Female




whereas



2013STATISTICS

MaleMALE VSFEMALE

Female

Total

Of 2,506,500



whereas

Estimated




Population


“In relation to the population between males and females, data shows that 80.3% of men established a Small-Medium Enterprise, compared to women with 19.7%.


“In relation to the population between males and females, data shows that 80.3% of men established a Small-Medium Enterprise, compared to women with 19.7%.

vvvv

SME owned by:

vv

vv

Men

Women

2013STATISTICSMALE VSFEMALE In Kuching, heritage & culture play

a vital role that contributes significant changes in the way we live.

““

2013STATISTICSMALE VSFEMALE “

In a household, the male ‘part’ of the family carries the responsibility for integrity, honour and leadership. Therefore most family-businesses are passed down to their sons and/or brothers of the family.

“In Kuching, heritage & culture play a vital role that contributes significant changes in the way we live.

in Kuching

ISWHAT

?ECONOMYthe

Small Business

2013IMAGINGIn KuchingECONOMY

RM1,064

Billion (is the size of Malaysian Economy by mid-end of 2013).

Source: Ekonomi Rakyat Negara Berkat, Belanjawan Pakatan Rakyat 2013

Small Business


RM1,064


5.2%

Is the Rate of Economic Growth.


Small Business


RM1,064


5.2%


3.0%

Is the Rate of Inflation – causing the rise of goods on shelf.


Small Business


RM1,064


5.2%


3.0%

Is the Rate of Inflation – causing the rise of goods on shelf.

3.5%

In 2013, Budget Deficit-to-GDP ratio shall ease to


BUSINESS

ISWHAT

?Small

SMALL

2013WHAT IS ABUSINESS?Small and Medium Business or abbreviated as “SME” are companies that are

from small family member based firm,

vv

SMALL


from small family member based firm,To companies that employ up to a certain percentage of employees.

vv

vv

SMALL


from small family member based firm,

vv

vv

Number of employees acceptable for inclusion in this group of entrepreneurs is usually defined in the legislation of the count

A MAXIMUMAccording to the Ministry of Industrial

Development,

““To companies that

employ up to a certain percentage of employees.

SMALL

2013WHAT IS ABUSINESS?

Small-Medium Enterprises play a vital role in: IncreasingMore domestic

investments In the manufacturing sector.vv

SMALL




Strengthening&SME access to the local market.

vv

Improving

SMALL





vv

Improving

DevelopmentOf MalaysianAnchor companies.

vv

SMALL





vv

Improving


vv

Providing Leadership in SMEDevelopment.

vv

SMALL





vv

Improving


vv

Providing Leadership in SMEDevelopment.

vvInfrastructure Development forDomestic industries.

vv

RM 500,000.00Ministry of Industrial

Development

Small Business havingPaid up a Capital of

Or Less by the

““

IN KUCHINGSMALL BUSINESSES2013

90% Of the sectors in Sarawak

are dominated by Small & Medium Enterprises.


This chart is the representation of Distribution (%) of SME by Sector .

Source: SME Corp Malaysia, “http://www.smecorp.gov.my/v4/node/2681”


90%

80% Of small business owner

consider the design of their logos, websites and others that lead to success.

Of the sectors in Sarawak are dominated by Small & Medium Enterprises.


90%

80% Of small business owner

consider the design of their logos, websites and others that lead to success.

4.6%Of workers will have lost their jobs or remain unemployed by the end of 2012.

Of the sectors in Sarawak are dominated by Small & Medium Enterprises.

Statistics determined that

Hypothetically,

of Kuching are run by SME.90 %

Hypothetically,

Statistics determined that

LOSSES of Kuching are run by SME.

Financial

BU

T90 %

Is a major economically issue that the market in Kuching is facing.

IS ?THE CAUSE OFDEFICIT

WHATSO

ECONOMY

DEFICIT

2013Statistics

ECONOMY

DEFICIT

2013Statistics One of the factors for the deficit is the

Labour Complaints of workers.

ECONOMY

DEFICIT

2013Statistics

The Top 5 issues in

Salary in lieu of NoticeWorking on Holidays/Rest Day Payments

vv

vv

Termination & Lay-off Benefits

vv

Balance of Wagesvv

Other Claimsvv

One of the factors for the deficit is the Labour Complaints of workers.

Labour Complaints are:

ECONOMY

DEFICIT

2013Statistics One of the factors for the deficit is the

Labour Complaints of workers.

The Top 5 issues in

Salary in lieu of NoticeWorking on Holidays/Rest Day Payments

vv

vv

Termination & Lay-off Benefits

vv

Balance of Wagesvv

Other Claimsvv

Labour Complaints are:

ECONOMY

DEFICIT

2013Statistics

ECONOMY

DEFICIT

2013Statistics Another factor associated with the

Unemployment of Workers.

ECONOMY

DEFICIT

2013Statistics

The Principal Indicator is a compilation of data that covers the quarterly and 12-month basis.

The PI data plays a crucial part in businesses decision-making.

Another factor associated with the Unemployment of Workers.

ECONOMY

DEFICIT

2013Statistics

No. Principal indicator 2008 2009 2010 2011

1 Labour Force 973,000 1,024,200 1,057,100 1,093,200

2 Working Pop. 921,700 977,500 1,008,900 1,043,400

3Unemployment

Rate (%) 5.3 4.6 4.6 4.6

4Labour Force Participation 63.9 65.9 66.5 65.7




ECONOMY

DEFICIT

2013Statistics

No. Principal indicator 2008 2009 2010 2011

1 Labour Force 973,000 1,024,200 1,057,100 1,093,200

2 Working Pop. 921,700 977,500 1,008,900 1,043,400

3Unemployment

Rate (%) 5.3 4.6 4.6 4.6

4Labour Force Participation 63.9 65.9 66.5 65.7




vv

vv Although the percentage rate appears stagnant, workers who are employed and discharged illegally are not taken into account.

AREWHO

CLIENTS

THE

?

2013ConsortiumCLIENTS

Ministry of Finance

is a federal government ministry in Malaysia

Ministry of International Trade

is a government ministry that is responsible in determining the policies and direction to achieve the goals of International Trade and Industries; in line with Malaysia's commitment towards the United Nations.

and Industry

Ministry of Human Resource

is a government ministry that is responsible for determining the policies and direction to achieve the goals of Human Resources in line with Malaysia's commitment towards the United Nations.

Ministry of Implementation

Ministry of Science, Technology


is the Malaysian ministry in charge of research, telecommunication and information technology.

served as a monitoring body for the implementation of government projects, and to resolve any problem that arose in projects.

Coordination Unit

Ministry of Industrial Development

is a state agency established in 1987 to spearhead the development of the state’s industrial sector. MID is responsible for the promotion, coordination and implementation of industrial development activities in Sarawak.

and R&D the environment

Prime Minister’s Department

Majlis Bandaraya Kuching


“Majlis Bandaraya Kuching Selatan” is committed to continually improved the quality of its services to better satisfy the needs and expectations of the community.

Selatan (MBKS)

This Head Department consists of Prime Minister’s office, the Deputy Prime Minister’s Office and more than 50 other government agencies. This section is runned by the Head of State alongside his other ministers in the Prime Minister’s Department.

Owners who are SPM-holders or without education lack the research skills to understand the trends of the market.

I SSUES

1 2 Older establishments lose out on younger customers or firms that rely on technology; they become outdated

STR

ATEG

Y A

3 Older generation who have the ability and experience to work, do not have the qualification.

STR

ATEG

Y A

Ministry of Science, Technology and R & D The Environment

‘Majlis Bandaraya Kuching Selatan’ (MBKS)

Opportunity

Client Profile

Target ProfileOutsourcing allows companies to hire subsidiary firms of expertise with Research, Data Collecting, Accounting and so forth.

Option of creating job opportunities for the unemployed yet skillful.

Primary – Employers (Older generation)

“With times changing, it is hard to keep up with the younger generation. I do not have the time or skills to understand WHAT they want.”Secondary – Customers

“From what I observe, majority of businesses here are run by (older) owners. But they do not have the technology to cater to the younger crowd such as myself.”

O PPORTUNITIES

Older Businesses ARE

SAVING?The

y WORTH

STR

ATEG

Y A

Employers (older generation)Customers

Communication ObjectiveOlder Generation Entrepreneurs will be able to understand the current trends of the market with assistance of specialized firms such as managerial, finance, Research & Development and so forth.

Target Group Benefit – Emotional/ Promises

Voice

Owners will know what the community demands for and will be able to cater to younger consumers

SeriousSafeEncouragingClient

Support –Rational Argument

Mandatory

ActionMedia Option

Ministry of Science, Technology and R & D The EnvironmentMajlis Bandaraya Kuching Selatan (MBKS)

To provide a budget of Outsourcing (twinning with an expertise firm) for older employers/businesses that lack research, data collection and financial management skills.

Old firms are able to understand the demands of the younger generation such as technology.

Becomes more knowledgeable with newer technology and machinery available in the market for efficiency.

Advertisements

Poster, Banners, Campaigns, Talks

STRATEGY A

I SSUES

1 2People assumes Small companies are unreliable and untrustworthy.

STR

ATEG

Y B

Small Companies suffer from debts due to the uncompleted payments from clienteles or firms.

3Certain percentage of small firms do not have the license or certification to carry out businesses.

STR

ATEG

Y B

Opportunity

Client Profile

Target Profile

To safeguard clients from schemes of unlicensed small firms.

A proper certified approach of establishing business for small enterprises.

Ministry of Implementation Coordination Unit

Ministry of Industrial Development

Primary – Entrepreneurs

Owners

“I hear from my customers of fraud happening in Kuching. It gives me shame that schemers resort to such acts just to make profit. How am I going to attract newer customers if I am constantly hassled by such lewd crime-makers!”

Secondary – Clients

“There are too many news of fraud and schemes of small-time companies everywhere in Kuching. I am aware of these sort of things but how do I protect my family and friends from them (unknown business)?”

O PPORTUNITIES

Safeguarding the

first PRIORITY

Should be the

COMMUNITY !

STR

ATEG

Y B

Entrepreneurs/OwnersCommunity

Communication ObjectiveTo establish trust and mutual respect between Small Business Owners and customers with a proper certification of Credibility and prevent “Fly-By-Night” of uncertified Firms.Target Group Benefit –

Emotional/ PromisesVoice

This policy is to create and establish trust between SME and the community.

SeriousEncouraging

Client

Support –Rational Argument Mandatory

Action Media Option

Ministry of Implementation Coordination UnitMinistry of IndustrialDevelopment

To set up a policy that enforces Small-Medium Businesses (owners/entrepreneurs) to apply for a Certification of Credibility to allow businesses to take place legally.

If however firm does not abide the policy, action(s) will be taken.

To recover financially losses of cash-flow payment from late installments.

A form of registration that enables government to keep record of stated businesses that are available on official websites.

Clients are able to identify company’s credibility with the Certification.

A possible risk of fraud if the certification is counterfeited.

Campaigns

Seminars, Talks, Forums, Advertisements, Online and Offline Survey, Interviews

STRATEGY B

Employers do not have the fund to train their workers.

I SSUES

1 2 Employers assume it is un-necessary to sacrifice burdens regarding money on their workers.

3 Workers will not be able to have higher standard of living due to their low wages.

STR

ATEG

Y C

STR

ATEG

Y C

Opportunity

Client Profile

Target Profile

Options on worker skills training are limited and costs prohibitively on both worker and potential employer

Ministry of Human Resource

Primary – Employers

“I can not afford to spend so much money on un-necessary things.”

Secondary – Workers

“The money I earn from my hard-work is not sufficient to support me or my family. I could barely feed them with my current salary every month. Why isn’t there a solution for this problem?”

O PPORTUNITIES

Prime Minister’s Department

Ministry of Finance

Is TrainingAN

Incentive?ADDE

D

STR

ATEG

Y C

EmployersWorkers (With or Without Family)

Communication ObjectiveTo educate workers into the value of developing work skills to secure the future of their family and way of life and support the shared responsibility of life-long learning with government and employers.

Target Group Benefit – Emotional/ Promises

Voice

Added costs or burden are avoided on both parties.

SeriousEncouraging

Client Support –Rational Argument Mandatory

ActionMedia Option

Ministry of Human ResourceMinistry of FinancePrime Minister’s Department

To develop a plan that supports free training and/or added costs on training of any criteria in the future – provided if the worker(s) is hired by the small company.

To reduce costs on training that employers deemed un-necessary.

Allows workers the opportunity to learn and develop skills that may be too costly

Might affect the country’s economy with free training – risk of increasing taxation

CampaignsSurvey

Forums, Broadcasts,Newspapers

STRATEGY C

IMAGINING Business Thinking Small Businesses In KUCHING Phang Zhen Sen 4231422 Saiyedah Nasser 7434103 HDCOM 311 Communication Design Strategy Designer.

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