Ihrm

Brunt Hotels – Case Study Analysis

Course Title: IHRM

Course Code: HRM-409

PREPARED FOR Tanzila Ahmed

Lecturer,Dept. of Business Administration

Leading University

PREPARED BY

Free Thinkers

NAME ID NO

Gulam Sarwar 1001010060

Fahmida Aktar 0902010060

Faglul Karim Raihan 1001010142

Taharat Samiha Chy. 1001010152

(24th Batch)Department of Business Administration

Leading University,

PART ONE

Challenges in France

Challenges

Labour Laws of Country

Recruitment & Selection Plans

Performance Managemen

t System

Training Needs & Development

Compensation Plans for Expat

& Local Employees

Understanding of French Culture

Managerial Issue:o Reporting structures in France and reporting to base.o Deciding where the key decisions will be made.o Determining how their performance will be managed.o Resolving how they can be supported and developed.o Understanding the importance of culture.o Dealing with problems.o Finding out the response of HCNs to them

Major Priorities Before Entering France

Issues relating to Employee:o Translating employee communication.o Maintaining and checking the talent pool availability.o Policy Making according to the rules & regulations of the

France’s Labor Relations. o Recruitment and Selection factors.o Employee development and Training needs requirement.o Revised Performance Management System.o Difference in compensation for Expats & HCNs.o Giving the local people the feeling that the company is global

Major Priorities Before Entering France (Contd.)

Combination of PCN & HCN PCN required for key positions (Imbibing the

organization culture & values ) HCN for lower & middle levels ( Extensive market &

cultural knowledge ) Asking for consultancy services Can also use the concept of TEMPING if required. Duel language efficiency by the employee. Head hunting for key positions.

Hiring Strategy

The existing UK based managers have willingness to work abroad.

The organization has decided to use an ethnocentric approach where qualified PCNs are required for key positions (Imbibing the organization culture & values).

Organizational control and coordination will be maintained and facilitated because it can have greater control and loyalty of PCNs.

The organization has little need to train PCNs.

Key decisions centralized.

Reasons for sending PCNs

None of the UK based managers (PCNs) speak French fluently. So recruiting HCNs is effective for eliminating language barrier.

The organization has less time (only four weeks) to rebrand the hotels and to open new hotels after that time. In this situation hiring HCNs is the best option for lower & middle levels to expand market in less time because they have cultural knowledge and they are much aware of local cultural sensitivities.

Opportunity to bring new ideas into the organization. May find candidates with more skills and knowledge than the

internal candidates. HCN can understand the local market better then PCN and can

communicate with people easily HCN reduce the language barriers, hiring cost and no work permit is

required.

Reasons for recruiting HCNs

PART TWO

BEST HOTEL TO WORK WITH! BRUNT HOTELS

CAREER OPPORTUNITY

Brunt Hotels, PLC, owns more than 60 hotels throughout the United Kingdom with headquarters in UK. We recently acquired a small hotel chain headquartered in France. We are inviting dynamic hospitality professionals for the position of:

POSITION - GENERAL MANAGER

Job Description: Has to manage day-to-day operations, HR activities, possess business & people management skills, handling domestic & international staff & guests, handling accounts & sales, ensure all hotel buildings, fixtures and fittings are well-maintained in a proactive manner.

Job Specification: Masters Degree in Hotel Mgmt. Course, 4-5 years of experience as Manager in Hotel Industry with sales experience, computer literate and basic knowledge of French language.

Interested Candidates are required to email their Resume at: careers@brunt.com within 10 days. For further queries call on +01715777865

www.brunthotels.com

Mail Advertisement

PART THRE

E

Base Salary = € 35000

Housing Allowance (14% of base salary)= €

4900

Social & Medical Charges(17% of base

salary) =€ 5950

Bonuses 5% on sales

Compensation Package

Transport, Food at work

Paid vacation, Holidays, leaves (According

Company Rule )

Discount on purchases, credit cards

Social-cultural recreational activities; club

subscriptions.

Other Benefits

PART FOUR

LeadershipLiaisonCommunication skillsFinancial Responsibilities Experience Personality Traits Cultural Flexibility (PCN)

Factors Needs to Ensure in Selection Process

First Day o Preliminary Interview (about candidate, his/her

family, cross-culture knowledge)

o Employment Test (Personality and Psychology)

o Reference Check

o Preliminary Selection or reject

Selection Process

Second Dayo Role Plays/SGE

o Panel Interview

o Medical Check-up

o Hiring Decision and Offer letter

Selection Process (Contd.)

PART FIVE

Pre-departure Trainingo Cultural awareness trainingo Language Trainingo Other Training

On-the-job Trainingo Basic training on hotel industry requirements

standards ( French context )o Sensitivity Trainingo Laws and regulations ( French context )o Coaching

Training Program

PART SIX

Help on Visa and Legal issues.o Work & Residence Permitso Legal & Fiscal Procedures

Relocation Supporto Finding a new homeo Utilitieso School for childreno Healthcare & medical treatment in France

Cultural Adaptation and France Lessono First adaptationo Language courses

Expatriate Support Services

Concierge & Lifestyleo Entertainmento Travelo Taxi & VIP Transfer Serviceso Reservationso Emergency Assistanceo Information Services

Expatriate Support Services (Contd.)

We have found two best consultants that provide the above services:

Riviera Expat Consultants that provides A-Z solutions for expatriate

in France.

Global Trade that provide all information related to France and

expatriate and concierge services to help to make the lives of Expats

from all anywhere in the world easier.

Global Trade expatriate assistance offer relocation services, residence

and work visa services, cultural training as well as France Lessons.,

Housing, leisure, Education, Health & Fitness, Finance & Business,

etc.

Expat Service Consultants

Do You Have Any Query….?

Do You Have Any

Query….?