Brunt Hotels – Case Study Analysis
Nov 27, 2014
Brunt Hotels – Case Study Analysis
Course Title: IHRM
Course Code: HRM-409
PREPARED FOR Tanzila Ahmed
Lecturer,Dept. of Business Administration
Leading University
PREPARED BY
Free Thinkers
NAME ID NO
Gulam Sarwar 1001010060
Fahmida Aktar 0902010060
Faglul Karim Raihan 1001010142
Taharat Samiha Chy. 1001010152
(24th Batch)Department of Business Administration
Leading University,
PART ONE
Challenges in France
Challenges
Labour Laws of Country
Recruitment & Selection Plans
Performance Managemen
t System
Training Needs & Development
Compensation Plans for Expat
& Local Employees
Understanding of French Culture
Managerial Issue:o Reporting structures in France and reporting to base.o Deciding where the key decisions will be made.o Determining how their performance will be managed.o Resolving how they can be supported and developed.o Understanding the importance of culture.o Dealing with problems.o Finding out the response of HCNs to them
Major Priorities Before Entering France
Issues relating to Employee:o Translating employee communication.o Maintaining and checking the talent pool availability.o Policy Making according to the rules & regulations of the
France’s Labor Relations. o Recruitment and Selection factors.o Employee development and Training needs requirement.o Revised Performance Management System.o Difference in compensation for Expats & HCNs.o Giving the local people the feeling that the company is global
Major Priorities Before Entering France (Contd.)
Combination of PCN & HCN PCN required for key positions (Imbibing the
organization culture & values ) HCN for lower & middle levels ( Extensive market &
cultural knowledge ) Asking for consultancy services Can also use the concept of TEMPING if required. Duel language efficiency by the employee. Head hunting for key positions.
Hiring Strategy
The existing UK based managers have willingness to work abroad.
The organization has decided to use an ethnocentric approach where qualified PCNs are required for key positions (Imbibing the organization culture & values).
Organizational control and coordination will be maintained and facilitated because it can have greater control and loyalty of PCNs.
The organization has little need to train PCNs.
Key decisions centralized.
Reasons for sending PCNs
None of the UK based managers (PCNs) speak French fluently. So recruiting HCNs is effective for eliminating language barrier.
The organization has less time (only four weeks) to rebrand the hotels and to open new hotels after that time. In this situation hiring HCNs is the best option for lower & middle levels to expand market in less time because they have cultural knowledge and they are much aware of local cultural sensitivities.
Opportunity to bring new ideas into the organization. May find candidates with more skills and knowledge than the
internal candidates. HCN can understand the local market better then PCN and can
communicate with people easily HCN reduce the language barriers, hiring cost and no work permit is
required.
Reasons for recruiting HCNs
PART TWO
BEST HOTEL TO WORK WITH! BRUNT HOTELS
CAREER OPPORTUNITY
Brunt Hotels, PLC, owns more than 60 hotels throughout the United Kingdom with headquarters in UK. We recently acquired a small hotel chain headquartered in France. We are inviting dynamic hospitality professionals for the position of:
POSITION - GENERAL MANAGER
Job Description: Has to manage day-to-day operations, HR activities, possess business & people management skills, handling domestic & international staff & guests, handling accounts & sales, ensure all hotel buildings, fixtures and fittings are well-maintained in a proactive manner.
Job Specification: Masters Degree in Hotel Mgmt. Course, 4-5 years of experience as Manager in Hotel Industry with sales experience, computer literate and basic knowledge of French language.
Interested Candidates are required to email their Resume at: [email protected] within 10 days. For further queries call on +01715777865
www.brunthotels.com
Mail Advertisement
PART THRE
E
Base Salary = € 35000
Housing Allowance (14% of base salary)= €
4900
Social & Medical Charges(17% of base
salary) =€ 5950
Bonuses 5% on sales
Compensation Package
Transport, Food at work
Paid vacation, Holidays, leaves (According
Company Rule )
Discount on purchases, credit cards
Social-cultural recreational activities; club
subscriptions.
Other Benefits
PART FOUR
LeadershipLiaisonCommunication skillsFinancial Responsibilities Experience Personality Traits Cultural Flexibility (PCN)
Factors Needs to Ensure in Selection Process
First Day o Preliminary Interview (about candidate, his/her
family, cross-culture knowledge)
o Employment Test (Personality and Psychology)
o Reference Check
o Preliminary Selection or reject
Selection Process
Second Dayo Role Plays/SGE
o Panel Interview
o Medical Check-up
o Hiring Decision and Offer letter
Selection Process (Contd.)
PART FIVE
Pre-departure Trainingo Cultural awareness trainingo Language Trainingo Other Training
On-the-job Trainingo Basic training on hotel industry requirements
standards ( French context )o Sensitivity Trainingo Laws and regulations ( French context )o Coaching
Training Program
PART SIX
Help on Visa and Legal issues.o Work & Residence Permitso Legal & Fiscal Procedures
Relocation Supporto Finding a new homeo Utilitieso School for childreno Healthcare & medical treatment in France
Cultural Adaptation and France Lessono First adaptationo Language courses
Expatriate Support Services
Concierge & Lifestyleo Entertainmento Travelo Taxi & VIP Transfer Serviceso Reservationso Emergency Assistanceo Information Services
Expatriate Support Services (Contd.)
We have found two best consultants that provide the above services:
Riviera Expat Consultants that provides A-Z solutions for expatriate
in France.
Global Trade that provide all information related to France and
expatriate and concierge services to help to make the lives of Expats
from all anywhere in the world easier.
Global Trade expatriate assistance offer relocation services, residence
and work visa services, cultural training as well as France Lessons.,
Housing, leisure, Education, Health & Fitness, Finance & Business,
etc.
Expat Service Consultants
Do You Have Any Query….?
Do You Have Any
Query….?