Ignite competition

CompetitionMatthew Dieden, Team Spark

Managerial Marketing

February 20, 2011

2012?

Why Not?

References:

Kotler, P. & Lee, N. (2009). Up and Out of Poverty: The Social Marketing Solution. Upper Saddle River, New Jersey: Wharton School Publishing, Pearson Education Inc.

Kotler, P. & Keller, K. (2006). Marketing Management, 12th edition. New Jersey: Prentice Hall.

Slides1a 2001 A Space Odyssey2a Beijing Olympics2b World Cup2c Giants3a President Obama3b Sarah Palin4a Verizon vs AT&T5a Anti-war protestors5b Pro Gay Marriage demonstrators6a Adolescents playing video games6b Adolescents studying7a Rachel, hooked smoker7b Overeater7c Large Indian family8a Pope8b Monsanto8c Monsanto8d Cadillac Escalade9a CFL9b Virgin America9d Dyson vacuum cleaner10a Coke10b Intel10c Boeing

http://www.google.com/imgres?imgurl=http://theredcollision.files.wordpress.com/2010/09/2001-a-space-odyssey-ape.jpg&imgrefurl=http://theredcollision.wordpress.com/2010/09/05/something-greater-than-ourselves/&usg=__znk-_Ui9PU0699JVVBwbhtCaLiA=&h=335&w=740&sz=63&hl=en&start=0&zoom=1&tbnid=T3RsNFZWb-Eb9M:&tbnh=72&tbnw=158&ei=8cNcTYieCo32tgO3p63eCg&prev=/images?q=2001+a+space+odyssey&hl=en&biw=1280&bih=856&gbv=2&tbs=isch:1&itbs=1&iact=rc&dur=331&oei=0cNcTdwEieaxA6LOxNIK&page=1&ndsp=28&ved=1t:429,r:20,s:0&tx=57&ty=17

http://www.google.com/imgres?imgurl=http://dericbownds.net/uploaded_images/Olympics_Opening.jpg&imgrefurl=http://mindblog.dericbownds.net/2008_08_01_archive.html&usg=__K4RFdMGT9UJlFgtJs_0QNP_YfXQ=&h=266&w=399&sz=82&hl=en&start=61&zoom=1&tbnid=qo-9v5AiF6yRvM:&tbnh=158&tbnw=219&ei=IcRcTdaYN4KmsQOVwqnvCg&prev=/images?q=beijing+olympics&hl=en&biw=1280&bih=856&gbv=2&tbs=isch:10,2300&itbs=1&iact=rc&dur=420&oei=HMRcTZfKLpDSsAPMha3ECg&page=4&ndsp=21&ved=1t:429,r:13,s:61&tx=55&ty=49&biw=1280&bih=856

http://www.google.com/imgres?imgurl=http://www.sahilonline.org/news/2010/jul10/world_cup_spain_won.jpg&imgrefurl=http://www.sahilonline.org/english/news.php?cid=5&nid=8396&usg=__qoz1v1dIRFQ3yzkLdTCAbdkGbGY=&h=969&w=1000&sz=207&hl=en&start=52&zoom=1&tbnid=7lXXKTdzhUeKSM:&tbnh=173&tbnw=181&ei=vMVcTcLFNIz0tgPD_P3SCg&prev=/images?q=spain+wins+world+cup&hl=en&biw=1280&bih=856&gbv=2&tbs=isch:10,1600&itbs=1&iact=hc&vpx=145&vpy=161&dur=54&hovh=221&hovw=228&tx=146&ty=108&oei=lcVcTZnwMom8sAOikonjCg&page=3&ndsp=23&ved=1t:429,r:6,s:52&biw=1280&bih=856

http://www.google.com/imgres?imgurl=http://img.discountpostersale.com/posters/PFSAAMX10101/1/San-Francisco-Giants-2010-World-Series-Champions-Composite.jpg&imgrefurl=http://www.discountpostersale.com/p346652/San-Francisco-Giants-2010-World-Series-Champions-Composite.html&usg=__PoTFtbuuA2LRwlVxwFTIM_sqfSU=&h=500&w=400&sz=79&hl=en&start=0&zoom=1&tbnid=PC7Ds7IFnXLR6M:&tbnh=139&tbnw=120&ei=OsZcTbD2MY32swPys6TcCg&prev=/images?q=2010+world+series+champions&hl=en&biw=1280&bih=899&gbv=2&tbs=isch:1&itbs=1&iact=rc&dur=347&oei=OsZcTbD2MY32swPys6TcCg&page=1&ndsp=35&ved=1t:429,r:3,s:0&tx=55&ty=69

http://www.google.com/imgres?imgurl=http://imagecache6.allposters.com/LRG/51/5141/7BPEG00Z.jpg&imgrefurl=http://www.natureartworks.com/posters/i7404297.html&usg=__gaZZXE0QTlDhKGMGQOlTs6wGymc=&h=450&w=360&sz=109&hl=en&start=0&sig2=NS8einGJ1i2qGYzjBxjs_A&zoom=1&tbnid=HpnOlPGT-wbbmM:&tbnh=149&tbnw=114&ei=VHxcTdeOFIvUtQOsg8HTBQ&prev=/images?q=2010+world+series+champions&hl=en&biw=1280&bih=810&gbv=2&tbs=isch:1&itbs=1&iact=rc&dur=397&oei=VHxcTdeOFIvUtQOsg8HTBQ&page=1&ndsp=25&ved=1t:429,r:2,s:0&tx=54&ty=33

http://www.google.com/imgres?imgurl=http://4.bp.blogspot.com/_29DWeWeHZq8/TTosOHMXWII/AAAAAAAABYY/zQc67pMXMas/s1600/Sarah+Palin+winking.jpg&imgrefurl=http://the-reaction.blogspot.com/2011/01/should-we-stop-talking-about-sarah.html&usg=__m5Ujn5H23y1fKGzfkOJqMPsu2E4=&h=344&w=304&sz=16&hl=en&start=31&sig2=vrRkVQyl2i4mzdMVyfgNkQ&zoom=1&tbnid=7E_X4InZzId_8M:&tbnh=139&tbnw=131&ei=Pn5cTcjiOJG8sQPujYHmBQ&prev=/images?q=sarah+palin&hl=en&biw=1280&bih=810&gbv=2&tbs=isch:10,684&itbs=1&iact=hc&vpx=677&vpy=433&dur=431&hovh=217&hovw=191&tx=136&ty=128&oei=K35cTeOJCIiosQO1sLHXBQ&page=2&ndsp=26&ved=1t:429,r:16,s:31&biw=1280&bih=810

http://www.apple.com/

http://www.zimbio.com/pictures/K6N9J6uD295/7th+Anniversary+Iraq+War+Anti+War+Protesters

http://www.google.com/imgres?imgurl=http://upload.wikimedia.org/wikipedia/commons/4/48/San_Francisco_pro_gay_marriage_protest.jpg&imgrefurl=http://commons.wikimedia.org/wiki/File:San_Francisco_pro_gay_marriage_protest.jpg&usg=__M7ZYi4X0PdSWfLpZjp3M9oIgJnw=&h=1200&w=1600&sz=586&hl=en&start=24&sig2=r6ck87tXc1xLandsibkiRw&zoom=1&tbnid=w3YvUING4CqOSM:&tbnh=157&tbnw=240&ei=bohcTeWbCY2-sAP40L3aBQ&prev=/images?q=pro+gay+marraige&hl=en&biw=1280&bih=810&gbv=2&tbs=isch:10,342&itbs=1&iact=hc&vpx=980&vpy=485&dur=0&hovh=194&hovw=259&tx=102&ty=70&oei=X4hcTaLyMIyCsQPSgsTdBQ&page=2&ndsp=24&ved=1t:429,r:5,s:24&biw=1280&bih=810

http://www.google.com/imgres?imgurl=http://www.topnews.in/files/play-video-games.jpg&imgrefurl=http://www.gamespot.com/users/Little_Socrates/&usg=__9k3UOfBuxK-vwuiHv1Xw_LEKYsA=&h=399&w=600&sz=43&hl=en&start=0&zoom=1&tbnid=4S-o3wVLZ_8qRM:&tbnh=168&tbnw=185&ei=NptcTaOqHIW8sAPVkrnTBQ&prev=/images?q=adolescents+playing+video+games&um=1&hl=en&biw=1280&bih=856&tbs=isch:1&um=1&itbs=1&iact=rc&dur=311&oei=NptcTaOqHIW8sAPVkrnTBQ&page=1&ndsp=22&ved=1t:429,r:1,s:0&tx=72&ty=113

http://www.google.com/imgres?imgurl=http://uci.edu/2009/04/images/ncs-p090413_01a.jpg&imgrefurl=http://uci.edu/2009/04/feature_ncs_090414.php&usg=__P8oaJt7b2LfhyytxI3AumY25KhQ=&h=315&w=472&sz=31&hl=en&start=0&zoom=1&tbnid=LSgH9C4-nsibKM:&tbnh=155&tbnw=211&ei=MppcTbPoKof4sAOd78HdBQ&prev=/images?q=children+studying&um=1&hl=en&biw=1280&bih=856&tbs=isch:1&um=1&itbs=1&iact=rc&dur=331&oei=MppcTbPoKof4sAOd78HdBQ&page=1&ndsp=20&ved=1t:429,r:3,s:0&tx=43&ty=32

http://www.google.com/imgres?imgurl=http://whyquit.com/Youth/Messages/Rachel_20K.jpg&imgrefurl=http://whyquit.com/whyquit/linksmovies.html&usg=__XmFuAssUadazWt1gejiU8Q2GBKw=&h=325&w=298&sz=21&hl=en&start=96&zoom=1&tbnid=k0s5FV9FqcFd2M:&tbnh=174&tbnw=196&ei=gp5cTYiKO4z0tgODioXZBQ&prev=/images?q=smoking&um=1&hl=en&sa=N&biw=1280&bih=856&tbs=isch:10,2917&um=1&itbs=1&iact=hc&vpx=1032&vpy=310&dur=359&hovh=222&hovw=204&tx=104&ty=93&oei=NZ5cTZjpKJO8sAPL2tTsBQ&page=5&ndsp=24&ved=1t:429,r:11,s:96&biw=1280&bih=856

http://www.google.com/imgres?imgurl=http://www.scientificamerican.com/media/inline/556C8247-E7F2-99DF-3CBFC21650622519_1.gif&imgrefurl=http://www.scientificamerican.com/article.cfm?id=protein-stops-inflammation-metabolic-diseases&usg=__jPAGVS7QQc5JiYScHUcHpKv58Z0=&h=204&w=200&sz=19&hl=en&start=0&zoom=1&tbnid=bUPYLGNq-6osrM:&tbnh=154&tbnw=157&ei=wZ5cTbb6NYemsQPS08XkBQ&prev=/images?q=overeating&um=1&hl=en&sa=X&biw=1280&bih=856&tbs=isch:1&um=1&itbs=1&iact=hc&vpx=891&vpy=341&dur=526&hovh=163&hovw=160&tx=84&ty=56&oei=wZ5cTbb6NYemsQPS08XkBQ&page=1&ndsp=25&ved=1t:429,r:11,s:0

http://www.google.com/imgres?imgurl=http://wwwdelivery.superstock.com/WI/223/1942/PreviewComp/SuperStock_1942-1240.jpg&imgrefurl=http://www.superstock.com/stock-photos-images/1942-1240&usg=__0TZ_By9XuZWa6yCT6iC0HXQjFRM=&h=226&w=350&sz=133&hl=en&start=32&zoom=1&tbnid=eaAx-j041ESgJM:&tbnh=164&tbnw=219&ei=dKBcTYfRB4OqsAOa2qTtBQ&prev=/images?q=india+large+family&um=1&hl=en&sa=G&biw=1280&bih=856&tbs=isch:10,700&um=1&itbs=1&iact=rc&dur=384&oei=HqBcTZ-9Doa6sQPGi6XyBQ&page=2&ndsp=20&ved=1t:429,r:8,s:32&tx=93&ty=79&biw=1280&bih=856

http://www.google.com/imgres?imgurl=http://www.truthdig.com/images/eartothegrounduploads/pope_350.jpg&imgrefurl=http://www.truthdig.com/report/item/20060916_sam_harris_rottweiler_barks/&usg=__K3HDnMVwDTe10OiUZ7LwBEfAJTI=&h=465&w=350&sz=36&hl=en&start=0&zoom=1&tbnid=fZbJk0Ld3IkrUM:&tbnh=141&tbnw=101&ei=JKdcTayQPJDWtQOF6cTvBQ&prev=/images?q=pope&hl=en&biw=1280&bih=899&gbv=2&tbs=isch:1&itbs=1&iact=hc&vpx=121&vpy=99&dur=834&hovh=259&hovw=195&tx=130&ty=155&oei=JKdcTayQPJDWtQOF6cTvBQ&page=1&ndsp=37&ved=1t:429,r:0,s:0

http://www.google.com/imgres?imgurl=http://1.bp.blogspot.com/_nForh6B5b-M/TTXDJVNXFeI/AAAAAAAAA2c/8fCuuJgID30/s1600/monsanto2.jpg&imgrefurl=http://rickthehealthsleuth.blogspot.com/2011/01/monsantos-roundup-is-danger-to-world.html&usg=__0huXrwWzSWv6Sr6gmEGCmb8AcZo=&h=301&w=396&sz=26&hl=en&start=32&zoom=1&tbnid=tbcuP-vTBd50hM:&tbnh=133&tbnw=174&ei=37JcTYc4kKCxA4Xx8fIK&prev=/images?q=monsanto&hl=en&biw=1280&bih=899&gbv=2&tbs=isch:10,1100&itbs=1&iact=rc&dur=475&oei=2bJcTaulF4mosQPu5fjVCg&page=2&ndsp=35&ved=1t:429,r:31,s:32&tx=81&ty=56&biw=1280&bih=899

http://www.google.com/imgres?imgurl=http://veganfilmmaker.com/wp-content/uploads/2008/10/monsanto_pic.jpg&imgrefurl=http://veganfilmmaker.com/?cat=21&usg=__DfeSOvBEFeMXaptgtg7JSuIG7NQ=&h=477&w=439&sz=132&hl=en&start=0&zoom=1&tbnid=T8uG_lIqDrOUrM:&tbnh=133&tbnw=144&ei=RalcTbugA4e8sAPV8OXtBQ&prev=/images?q=monsanto&hl=en&biw=1280&bih=899&gbv=2&tbs=isch:1&itbs=1&iact=hc&vpx=859&vpy=404&dur=2187&hovh=234&hovw=215&tx=127&ty=100&oei=0KhcTdexNIq6sQP_-sTaBQ&page=1&ndsp=32&ved=1t:429,r:16,s:0

http://www.google.com/imgres?imgurl=http://www.newcarbuyingguide.com/images/articles/reviews/cadillac/2008cadillacescalade01.jpg&imgrefurl=http://newcarbuyingguide.com/index.php/news/main/event=viewCat/1519&usg=__je_CW-eQKZHinTW_rttwYCRvhTQ=&h=320&w=480&sz=13&hl=en&start=50&zoom=1&tbnid=mEO8Bxz55_jeRM:&tbnh=133&tbnw=173&ei=26pcTdH9DoGqsAO20pzhBQ&prev=/images?q=suv&hl=en&biw=1280&bih=899&gbv=2&tbs=isch:10,1400&itbs=1&iact=rc&dur=437&oei=sqpcTaSfIIrCsAOy2pHnBQ&page=3&ndsp=30&ved=1t:429,r:13,s:50&tx=92&ty=90&biw=1280&bih=899

http://www.google.com/imgres?imgurl=http://yourgreenfriend.com/wp-content/uploads/2009/01/cfl_green.jpg&imgrefurl=http://yourgreenfriend.com/tag/cfl/&usg=__8jUMMtKktmpO9u_EHLNPzhY4mas=&h=550&w=440&sz=29&hl=en&start=0&zoom=1&tbnid=gO5iE4kGyL-iRM:&tbnh=137&tbnw=146&ei=-7NcTaj9MZOqsAPnwOHhCg&prev=/images?q=cfl&hl=en&biw=1280&bih=899&gbv=2&tbs=isch:1&itbs=1&iact=hc&vpx=482&vpy=274&dur=861&hovh=251&hovw=201&tx=127&ty=134&oei=-7NcTaj9MZOqsAPnwOHhCg&page=1&ndsp=35&ved=1t:429,r:9,s:0

http://www.google.com/imgres?imgurl=http://cdn.slashgear.com/wp-content/uploads/2008/11/virgin_america.jpg&imgrefurl=http://www.slashgear.com/virgin-america-in-flight-wifi-test-plus-youtube-live-launch-coming-up-2223849/&usg=__VzSiIt6caVzB0xg5wgENP2HCMls=&h=305&w=436&sz=25&hl=en&start=0&zoom=1&tbnid=dx2oQS8iz54-4M:&tbnh=133&tbnw=178&ei=-rVcTd_YB5OmsQOWxJHLCg&prev=/images?q=virgin+america&hl=en&biw=1280&bih=899&gbv=2&tbs=isch:1&itbs=1&iact=rc&dur=427&oei=-rVcTd_YB5OmsQOWxJHLCg&page=1&ndsp=30&ved=1t:429,r:7,s:0&tx=34&ty=65

http://www.google.com/imgres?imgurl=http://www.unplggd.com/uimages/unplggd/012909dreamer-james-dyson-vacuum-02-af.jpg&imgrefurl=http://www.unplggd.com/unplggd/james-dyson-interview-5127-vacuum-prototypes-so-it-would-suck-in-the-right-way-075290&usg=__6ISTw4rPox53Y35mgpkLB2Cczho=&h=387&w=540&sz=28&hl=en&start=66&zoom=1&tbnid=1kufbpfsaUy2hM:&tbnh=136&tbnw=181&ei=4LRcTd3TGI-4sAPF263uCg&prev=/images?q=dyson+vacuum+cleaner&hl=en&biw=1280&bih=899&gbv=2&tbs=isch:10,1400&itbs=1&iact=hc&vpx=853&vpy=265&dur=106&hovh=190&hovw=265&tx=134&ty=91&oei=obRcTYSMJI20sAOW24HYCg&page=3&ndsp=35&ved=1t:429,r:5,s:66&biw=1280&bih=899

http://www.google.com/imgres?imgurl=http://www.ksd-designs.com/resources/coke-bottles.jpg&imgrefurl=http://www.ksd-designs.com/blog/archive/2010/March&usg=__tLPi_ZVgvOUmyfYel7fEqzorpOY=&h=449&w=350&sz=34&hl=en&start=0&zoom=1&tbnid=fyh2HOmhP_XeYM:&tbnh=144&tbnw=116&ei=lrhcTebsFo2osAPih9XRCg&prev=/images?q=coke+bottle&hl=en&biw=1280&bih=899&gbv=2&tbs=isch:10,100&itbs=1&iact=hc&vpx=758&vpy=169&dur=351&hovh=171&hovw=133&tx=82&ty=143&oei=lrhcTebsFo2osAPih9XRCg&page=1&ndsp=40&ved=1t:429,r:13,s:0&biw=1280&bih=899

http://www.google.com/imgres?imgurl=http://www.geekpedia.com/gallery/fullsize/intel-inside-pentium-extreme-edition-wallpaper.jpg&imgrefurl=http://www.geekpedia.com/Picture296_Intel-Inside-Pentium-Extreme-Edition.html&usg=__F0LBijfHoV9tZp-TnZIljy86PkU=&h=1200&w=1600&sz=287&hl=en&start=32&zoom=1&tbnid=Fbk1j9jFPLDFQM:&tbnh=138&tbnw=185&ei=RLpcTby_G466sAO8wtDYCg&prev=/images?q=intel&hl=en&biw=1280&bih=899&gbv=2&tbs=isch:10,900&itbs=1&iact=hc&vpx=455&vpy=438&dur=852&hovh=194&hovw=259&tx=116&ty=87&oei=NbpcTbv5OI6WsgP7-dnkCg&page=2&ndsp=30&ved=1t:429,r:20,s:32&biw=1280&bih=899

http://www.google.com/imgres?imgurl=http://www.runsomeidiot.com/wp-content/uploads/2009/02/boeing.jpg&imgrefurl=http://www.runsomeidiot.com/&usg=__oD3V0yH1BzCwotuqojOmZ6yNAu8=&h=350&w=450&sz=29&hl=en&start=0&zoom=1&tbnid=6bBuomRnw1UhIM:&tbnh=133&tbnw=169&ei=Z8lcTdGtLoW6sQO447HYCg&prev=/images?q=boeing&hl=en&biw=1280&bih=899&gbv=2&tbs=isch:1&itbs=1&iact=rc&dur=370&oei=Z8lcTdGtLoW6sQO447HYCg&page=1&ndsp=30&ved=1t:429,r:15,s:0&tx=133&ty=71

11a Ronald Reagan11b Julia Roberts11c Michael Jackson11d Michael Jackson12a beef12b salmon12c google vs bing13a facebook vs google13b YouTube14a mosquite net14b fertilizer15a village elder15b Viceroys dentist16a computer job training16b kitchen job training16c Prius with carpool sticker17a aids clinic17b Bill and Melinda Gates17c Bill & Melinda Gates Foundation Logo18a lungs18b smoker’s teeth18c stairs19a Walmart20 Rams butting heads

http://www.google.com/imgres?imgurl=http://www.siegelgale.com/wp-content/uploads/2010/12/Oct272010.jpg&imgrefurl=http://www.siegelgale.com/blog/celebrity-endorsement/&usg=__a1KrODC9riLDg8gXFRotcK8aZis=&h=408&w=314&sz=103&hl=en&start=147&zoom=1&tbnid=yaO6CiRTuxjt4M:&tbnh=141&tbnw=109&ei=EutdTbCgIYm-sAPbx8DaCA&prev=/images?q=celebrity+endorsement+ads&hl=en&biw=1280&bih=899&gbv=2&tbs=isch:10,3000&itbs=1&iact=hc&vpx=420&vpy=173&dur=141&hovh=256&hovw=197&tx=106&ty=135&oei=4OpdTe-TJYLUtQOa9tTWCA&page=5&ndsp=37&ved=1t:429,r:2,s:147&biw=1280&bih=899

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