Value Creation in the Creative Industries Dr Lorraine Warren University of Southampton
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Value Creation in the Creative IndustriesDr Lorraine WarrenUniversity of Southampton
Researcher in Entrepreneurship & Innovation
Value creation
Engines of innovation๏ Ideas for new products and services
๏ Services as inputs to innovative activities of other endeavours
๏ Intensive users of technology, often demand and create adaptations, new development, take technology forward
- Muller et al 2009
Value?
Artistic Value?
Cultural value?
Social value?
Technological value?
Reputational value?
Value?
Complexity theory
Emergence
Business models
Capture value
Challenges๏ Loosely connected networks
๏ Traditional modes of monetisation
๏ High uncertainty
๏ Values clashes
Attractor (amplify)
Stabilise
Realise
Articulate
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