Ifeelgoods mixing-digital-november-2011
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IFEELGOODS SOCIAL MEDIA INCENTIVES
FOR RETAILERSNovember 16th, 2011
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Consumers
Digital Goods Publishers
We aim to replace every traditional incentive with the most relevant digital good for a consumer
Buy 2 get 3
Free gift!
Free shipping
Coupons Save $10
- No competitive advantage
- Product devaluation- Margins reduced- *Estimated $20
billion in promtion costs this year
- High perceived value for your customers
- Instant redemption- Margins increased- Promotions go viral- Customized incentives
The Ifeelgoods Solution
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WHAT KINDS OF DIGITAL GOODS?
Facebook Credits
Films VOD
Skype minuteseMagazines
Music
WHY DIGITAL GOODS INCENTIVES?
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Equal Value, Different Perception
As an incentive: High perceived value, low actual
cost Easily plugs into social media Massive consumer adoption Frictionless fulfillment
Over 300 Million People Play Social Games Each Month
Primarily on Facebook with their friends
Exclusive payment for all Facebook games
Watch movies, TV shows and concerts on Facebook
FILMS & CONCERTS
You can vote using Facebook credits and share your vote on your wall/timeline
TV REALITY SHOW-BIG BROTHER UK
PRODUCTS
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FAN GROWTH + EMAIL SIGN UP (MICRO-INCENTIVES)
One-Two punch to build fans and CRM database
• Best practice for building fans• Users must like on Facebook and sign up
for emails in order to get credits• Requiring Facebook email address
ensures quality addresses
Average Results
• Fan base increases by 122% on average• 60-70% of users will post on their wall
leading to viral spread of offer• Fan acquisition cost 65% lower than other
channels*• 35% lower fan abandonment rate vs. other
fan promotions*
*Ice.com Case Study Data
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FANGATE + MOBILE SIGN UP
1. User Likes fan page and entersMobile number
2. Mobile is verified and IfeelgoodsSends a text with a redemption code
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FANGATE + MOBILE SIGN UP
60% share
3. User enters redemption code inorder to redeem free credits.
4. User shares on their wall.
30% of conversions
from shares
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PURCHASE INCENTIVE (MACRO-INCENTIVES)
Reward customers for their purchase with a Facebook or Skype credit
incentive
• Users only receive credit after valid purchase is made ensuring revenue
• Can be offered as a stand alone promotion or in conjunction with another offer (ex. 15% off plus 25 Free Facebook Credits)
Average Results
• 80% Facebook Credit Redemption Rate• 50-60% Facebook Share Rate• 20-30% Redemption Rate from Shares
(secondary/bonus consumer)
Credits Offer added to
Retailer site
Purchase Redemption
Link
Redemption Confirmation
Results based on average across all retailers to date
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YOUTUBE & TWITTER
Increase your presence on Youtube & Twitter thanks to digital goods
• Give Facebook or Skype credits to your consumers• Watch this video and share it to receive 10 Credits• Follow and re-tweet this message to receive 5 Credits
Facebook Ads which mention Credits yield 2-3x higher CTR than ads without
• Ifeelgoods can run Facebook Ad program or simply advise on optimizations
• Partnering with Ifeelgoods provides exclusive targeting access to existing credits users
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FACEBOOK ADVERTISING
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Begin with non-purchase incentives
Build database of customers motivated by Facebook Credits
Retarget customers with new promotions such as purchases
STRATEGY FOR MAXIMIZING ROI OF FACEBOOK CREDITS INCENTIVES
Sharing
Email Signup Fans
User Generated ContentReferrals
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USE DIGITAL GOODS AS INCENTIVES FOR…
Registrations
Purchase
Tweets
Check-ins
SMS Signup
In-Store
Contest Entries
…PRACTICALLY ANYTHING
CLIENT LIST
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