Ifeelgoods mixing-digital-november-2011

IFEELGOODS SOCIAL MEDIA INCENTIVES

FOR RETAILERSNovember 16th, 2011

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Consumers

Digital Goods Publishers

We aim to replace every traditional incentive with the most relevant digital good for a consumer

Buy 2 get 3

Free gift!

Free shipping

Coupons Save $10

- No competitive advantage

- Product devaluation- Margins reduced- *Estimated $20

billion in promtion costs this year

- High perceived value for your customers

- Instant redemption- Margins increased- Promotions go viral- Customized incentives

The Ifeelgoods Solution

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WHAT KINDS OF DIGITAL GOODS?

Facebook Credits

Films VOD

Skype minuteseMagazines

Music

WHY DIGITAL GOODS INCENTIVES?

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Equal Value, Different Perception

As an incentive: High perceived value, low actual

cost Easily plugs into social media Massive consumer adoption Frictionless fulfillment

Over 300 Million People Play Social Games Each Month

Primarily on Facebook with their friends

Exclusive payment for all Facebook games

Watch movies, TV shows and concerts on Facebook

FILMS & CONCERTS

You can vote using Facebook credits and share your vote on your wall/timeline

TV REALITY SHOW-BIG BROTHER UK

PRODUCTS

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FAN GROWTH + EMAIL SIGN UP (MICRO-INCENTIVES)

One-Two punch to build fans and CRM database

• Best practice for building fans• Users must like on Facebook and sign up

for emails in order to get credits• Requiring Facebook email address

ensures quality addresses

Average Results

• Fan base increases by 122% on average• 60-70% of users will post on their wall

leading to viral spread of offer• Fan acquisition cost 65% lower than other

channels*• 35% lower fan abandonment rate vs. other

fan promotions*

*Ice.com Case Study Data

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FANGATE + MOBILE SIGN UP

1. User Likes fan page and entersMobile number

2. Mobile is verified and IfeelgoodsSends a text with a redemption code

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FANGATE + MOBILE SIGN UP

60% share

3. User enters redemption code inorder to redeem free credits.

4. User shares on their wall.

30% of conversions

from shares

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PURCHASE INCENTIVE (MACRO-INCENTIVES)

Reward customers for their purchase with a Facebook or Skype credit

incentive

• Users only receive credit after valid purchase is made ensuring revenue

• Can be offered as a stand alone promotion or in conjunction with another offer (ex. 15% off plus 25 Free Facebook Credits)

Average Results

• 80% Facebook Credit Redemption Rate• 50-60% Facebook Share Rate• 20-30% Redemption Rate from Shares

(secondary/bonus consumer)

Credits Offer added to

Retailer site

Purchase Redemption

Link

Redemption Confirmation

Results based on average across all retailers to date

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YOUTUBE & TWITTER

Increase your presence on Youtube & Twitter thanks to digital goods

• Give Facebook or Skype credits to your consumers• Watch this video and share it to receive 10 Credits• Follow and re-tweet this message to receive 5 Credits

Facebook Ads which mention Credits yield 2-3x higher CTR than ads without

• Ifeelgoods can run Facebook Ad program or simply advise on optimizations

• Partnering with Ifeelgoods provides exclusive targeting access to existing credits users

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FACEBOOK ADVERTISING

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Begin with non-purchase incentives

Build database of customers motivated by Facebook Credits

Retarget customers with new promotions such as purchases

STRATEGY FOR MAXIMIZING ROI OF FACEBOOK CREDITS INCENTIVES

Sharing

Email Signup Fans

User Generated ContentReferrals

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USE DIGITAL GOODS AS INCENTIVES FOR…

Registrations

Purchase

Tweets

Check-ins

SMS Signup

In-Store

Contest Entries

…PRACTICALLY ANYTHING

CLIENT LIST

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CONTACT….

Elias [email protected]+44 7768 271 943