Transcript
PAIDOWNED
EARNED
SOCIAL MEDIA FOR YOUR BUSINESSLynn Strickland, Director of Social Media & Outreach @ Interactivity Digital
SOCIAL MEDIA FOR YOUR BUSINESS
I am...
a Social Media Junkie!
SOCIAL MEDIA FOR YOUR BUSINESS
Social Media is...
SOCIAL MEDIA FOR YOUR BUSINESS
Social Media Today...
Gives YOU the ability to reach people like NEVER before!
SOCIAL MEDIA FOR YOUR BUSINESS
Social Media Today...
SOCIAL MEDIA FOR YOUR BUSINESS
Use Your Social Media...
To embrace your customers! Let them know YOU hear them!
SOCIAL MEDIA FOR YOUR BUSINESS
Learn More About Your Audience:• Who are they?
• Where are they?• What is their personality like?
• How & Where do they consume?
• How & Where do they engage?
SOCIAL MEDIA FOR YOUR BUSINESS
-Choose your platforms wisely!
-Don’t get overwhelmed by the number of Social Media Platforms out
there!
SOCIAL MEDIA FOR YOUR BUSINESS
-Be sure to make sure your usernames match
across all platforms you decide to use so consumers can easily
find you!
Well let’s take a look here.....
SOCIAL MEDIA FOR YOUR BUSINESS
Why Social Media You Say?!
“We don’t have a choice on whether we DO social media, the question is how well we DO
it!”
SOCIAL MEDIA FOR YOUR BUSINESS
Social media “is only going to become
persuasive and as such, become a critical factor in the success or failure
of any business.”-Brian Solis, Social Media
Manifesto
SOCIAL MEDIA FOR YOUR BUSINESS
SOCIAL MEDIA FOR YOUR BUSINESS
PEOPLE LISTEN UP NOW!These are #HASHTAGS People NOT Number Signs!
You can use #hashtags across most social platforms today!
They can be used to designate a specific event, campaign, team, etc.
SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at TWITTER:
Twitter has over 500 Million total users
Every second, approximately 9,100 tweets are being
tweeted.
That is an average of 58 million tweets per day
-Statistics Brain
Companies that use Twitter generate twice the
number of leads per month.
-Inside View
SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at TWITTER:
Twitter has over 500 Million total users
60% of Twitter’s active
user base access the service via
mobile devices-Marketing
Land
SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at TWITTER:
Twitter has over 500 Million total users
In 2008, Comcast setup a Twitter account to help
Comcast users in need.
Since then, Comcast has helped over 150,000
customers through Social Media.
SOCIAL MEDIA FOR YOUR BUSINESS
Latest News on Twitter:
Twitter is adding New “Related Headlines” SectionThe new “Related Headlines” section will highlight links to websites where a Tweet has been embedded, from the Tweet’s permalink page.
SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at FACEBOOK:
Facebook has over 1.1 Billion total users
One out of every seven
minutes spent online is spent on Facebook.
-ZDNet
Over 2.5 billion “LIKES” are
made everyday on and off the Facebook site.
-C|Net
7,000 Different Types of Mobile Devices Access Facebook Every
Day.-TechCrunch
56% of customers say that they’re more likely to recommend a brand after becoming a fan.
-Mind Jumpers
SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at FACEBOOK:
902,346 likes
57, 089 talking about this
Linked to their other social networks like
Instagram & Pinterest
Use Facebook as a culture cultivator:
-use discussion posts
-wall updates
-a Fan of the Week contest
-other tactics to whip their fans into a frenzy
SOCIAL MEDIA FOR YOUR BUSINESS
Latest News on Facebook:There are changes coming to the Facebook
Newsfeed....will your content show up?!
The system uses over a thousand different factors, such as:
-how frequently content from a certain Page is reported as low quality (e.g., hiding a Page post),
-how complete the Page profile is, and
-whether the fan base for a particular Page overlaps with the fan base of other known high quality Pages.
SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at LinkedIn:
LinkedIn has over 255 Million users
LinkedIn is the most powerful social site for driving B2B
sales.-Heidi Cohen
65% of B2B respondents have
acquired a customer through LinkedIn.
-HubSpot
There are over 2.7 million business LinkedIn pages.-Creotivo
SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at LinkedIn:
A great example of a robust Products & Services tab, highlighting 11 of its services and utilizing some of the other great features available for this tab, including a Products & Services Spotlight as well as a video.
SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at Pinterest:
Pinterest has over 48.7 Million users
Pinterest users spend more than twice as much as Facebook users ($180 vs. $85)-eConsultancy
Its users are extremely engaged, it keeps users logged on for long periods of time and ranks as number three at 88.3 minutes per
user, per month.-Jeff Bullas
SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at Pinterest:
96 Boards
20, 189 Pins
5,967,125 Followers
SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at Google+:
Google+ has over 343 Million active users
Google+ has more than 400 million total users,
with 100 million accessing the site each month. The
typical user is a male in his late 20s with a technical position or background
-Jeff Bullas
SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at Google+:
SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at Instagram:
Instagram has over 100 Million users
Instagram has an average of 7.3 million daily active
users, more than Twitter with its 6.9 million daily
active users.-AllThingsD
More than half of the top brands have adopted
Instagram for marketing purposes.
-Marketing Land
On Instagram:
1. Tell Your Story2. Fresh & Varied Content3. Quality4. Don’t Sell5. Use Networks6. Follow7. Hashtags8. User Generated Content9. StatsInstagram now has 15
second videos! Use This!
SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at Instagram:
Instagram has over 100 Million users
On Instagram:
1. Tell Your Story2. Fresh & Varied Content3. Quality4. Don’t Sell5. Use Networks6. Follow7. Hashtags8. User Generated Content9. Stats
SOCIAL MEDIA FOR YOUR BUSINESS
Social Media Tools:
HootSuite, SproutSocial, TweetDeck to name a few...
“Realize that the social media success equation isn’t big moves on the chess board, it’s the little moves made every day that eventually add up
to a major shift.”-Jay Baer
SOCIAL MEDIA FOR YOUR BUSINESS
Words of Wisdom:
SOCIAL MEDIA FOR YOUR BUSINESS
Thank You!Make Sure We Connect:
Lynn StricklandDirector of Social Media & OutreachInteractivity DigitalEmail: lynn@interactivitymarketing.comTwitter: @lstrickland27LinkedIn: http://www.linkedin.com/in/lynnstrickland/Facebook: https://www.facebook.com/profile.php?id=1457587043
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